Smashmouth Marketing

MAY 26, 2010

Since I was spouting all about LinkedIn at Chris Brogan's New Marketing Experience last month, he has recently been on a LinkedIn crusade to find all the tips and tricks burried inside. Although I love taking a little credit, his recent articles have been full of LinkedIn Goodness.

Lead Gen 100

Lead Gen Linkedin Google Tips 100

Smashmouth Marketing

JULY 24, 2019

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. As David Greenberg, Sr.

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Sales Qualified Leads High Quality Lead Marketing Management Leads 100

Smashmouth Marketing

MAY 2, 2011

Guest Post from Gareth Morfill, Inside Sales Blackbelt at Green Leads. If they have a photo in their LinkedIn profile, look at it. Looking at the photo means you have to look at their LinkedIn profile first -- scan it. If you were talking to a prospect face to face, do you think that would make you pitch any differently?

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Lead Gen Linkedin Cold Calling Leads 100

Smashmouth Marketing

APRIL 29, 2010

Most sales people today have found that using LinkedIn as a research tool to identify specific prospects has been a fantastic way to find the needle in a haystack of potential leads. However, LinkedIn doesn't always show you all the names of the individuals your search produces: So how do you find this specific person's name?

Lead Gen 100

Lead Gen Linkedin Tips Leads 100

Smashmouth Marketing

DECEMBER 2, 2008

Once around the room I realized this was a great application of the new iPhone LinkedIn app (iTunes App Store: LinkedIn). Here's how I used it: Research : As I was mingling, I'd plug in the person's name in the LinkedIn search and find out a little about them. Tags: tech marketing kudos sales iphone. Their work history.

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Linkedin Tips Network Marketing Tagging 100

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Her presentation about using LinkedIn successfully to generate leads was popular with the audience. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 12, 2008

Once around the room I realized this was a great application of the new iPhone LinkedIn app (iTunes App Store: LinkedIn). Here's how I used it: Research : As I was mingling, I'd plug in the person's name in the LinkedIn search and find out a little about them. It is a networking secret weapon. and of course I already knew that).

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Linkedin Tips Profiling Course 100

Smashmouth Marketing

SEPTEMBER 30, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We published the Top 20 tweets of each day of the conference here: MarketingSherpa Marketing Summit, Top 20 Posts from Day 1 MarketingSherpa Marketing Summit, Top 20 Posts from Day 2.

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Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Here's my Lead Generation Tip for today. Look at the other top experts in the Lead Generation section of LinkedIn. Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM. Leave a comment.

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Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

OCTOBER 5, 2009

I know my colleagues in the sales consulting industry are going to fill this page with comments telling me why their Lead Gen Tip of the day would be to craft the perfect voicemail script. Tags: cold calling linkedin b2b marketing inside sales demand gen polls b2b sales. My response is -- Don't Bother. Leave one or Don't?

Lead Generation 100

Lead Generation Cold Calling Tips Lead Gen 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Here's my Lead Generation Tip for today. LinkedIn Q&A - to maintain my top Lead Gen Expert status and to accept invites and other LinkedIn goodness. Smashmouth Marketing Blog - write an article. Look at the other top experts in the Lead Generation section of LinkedIn. I'm in good company!

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Here's my Lead Generation Tip for today. LinkedIn Q&A - to maintain my top Lead Gen Expert status and to accept invites and other LinkedIn goodness. Smashmouth Marketing Blog - write an article. Look at the other top experts in the Lead Generation section of LinkedIn. I'm in good company!

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

OCTOBER 3, 2010

As many of you would expect, Green Leads consumes prospect lists at a rate that far exceeds most outbound marketing efforts. As a result, we've got licenses with Jigsaw , OneSource and NetProspex , and we use LinkedIn and other contact discovery services. See the breakdown to the right just for Marketing contacts.

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Jigsaw Product Marketing Management Salesforce.com 100

Smashmouth Marketing

DECEMBER 30, 2008

Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Call it Lead Gen 2.0, Have someone dedicated to providing value to the market.

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Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

SEPTEMBER 23, 2010

The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. Not sure I've got the quote verbatim, but basically he was saying "marketers that build tribes of loyal prospects and customers will win." LinkedIn Groups. Lead with leaders. It got me thinking, though.

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Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Smashmouth Marketing

AUGUST 26, 2009

There was a LinkedIn Question today that I answered. Question : If the goal of a call is lead generation and appointment setting for my sales engineer, how should I handle a prospect when they ask a tough technical question I can't answer? Tags: marketing tips meetings appointments b2b inside sales sales. Leave a comment.

Lead Generation 100

Lead Generation Tips Generation Leads 100

Smashmouth Marketing

DECEMBER 2, 2009

This past week a prospect commented that she wanted to explore a third-party lead gen program because their sales reps were spending too much time prospecting and not selling. She said that if they had enough leads they would be SELLING and CLOSING -- not having to do lead gen. Sounded like a LinkedIn Poll to me.

Lead Gen 100

Lead Gen Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

JANUARY 25, 2011

There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call.

Lead Gen 100

Lead Gen Work Management Marketing Management Vendors 100

Smashmouth Marketing

AUGUST 3, 2009

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. As David Greenberg, Sr.

Marketing Management 100

Marketing Management Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

NOVEMBER 17, 2009

In the bottom of your computer bag If you answer is more than 10 cards, then you have leads laying around that are going untapped. Green Leads has just introduced a new complementary service where the sales reps we support from our appointment setting clients can have up to 100 business cards a month entered into a spreadsheet for free.

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Lead Generation Salesforce.com Leads Lead 100

Smashmouth Marketing

NOVEMBER 13, 2009

Produced this presentation for LinkedIn/Slideshare. Green Leads 101.

Demand Generation 100

Demand Generation Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

AUGUST 3, 2009

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. As David Greenberg, Sr.

Marketing Management 100

Marketing Management Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

OCTOBER 5, 2009

I know my colleagues in the sales consulting industry are going to fill this page with comments telling me why their Lead Gen Tip of the day would be to craft the perfect voicemail script. My response is -- Don't Bother. As a result of the recent question on Focus.com regarding "should we leave a voicemail?"

Lead Generation 100

Lead Generation Tips Lead Gen Leads 100

Smashmouth Marketing

AUGUST 27, 2009

There was a LinkedIn Question today that I answered. Question : If the goal of a call is lead generation and appointment setting for my sales engineer, how should I handle a prospect when they ask a tough technical question I can't answer? It is such a valuable tip, I thought I would cross post it here.

Lead Generation 100

Lead Generation Tips Generation Leads 100

Smashmouth Marketing

AUGUST 27, 2009

There was a LinkedIn Question today that I answered. Question : If the goal of a call is lead generation and appointment setting for my sales engineer, how should I handle a prospect when they ask a tough technical question I can't answer? It is such a valuable tip, I thought I would cross post it here.

Lead Generation 100

Lead Generation Tips Generation Leads 100

Smashmouth Marketing

JUNE 4, 2019

These 5 points may get more Eureka's out of your outbound marketing efforts: List Hygiene - Keep lists clean and ready at all times for prime calling. Functional Tools - Fill the toolbox with tools, and know how to use them: LinkedIn, Google Alerts and Google Search, LeadIQ, Zoominfo, Discoverorg, others. Use them to work smarter.

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Practices Best Practices Lead Gen Zoominfo 108

Smashmouth Marketing

DECEMBER 30, 2008

Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Call it Lead Gen 2.0, Have someone dedicated to providing value to the market.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

MAY 6, 2022

One thing for b2b sales execs to remember though is that an introductory appointment , as long as it's with the right person at the right company, is exactly that, it's an introductory appointment with a sales qualified lead (SQL.) Some will be good, some will be great, every once in a while there will be a complete dud. Forget the pitch.

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Sales Qualified Leads Gartner Paid Search Agency B2B Sales 124

Smashmouth Marketing

AUGUST 24, 2009

Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - What is your mix for lead gen? We used the LinkedIn Poll Application to conduct the study, as well as the free distribution of the poll to our network. The experts balance Inbound Marketing with Outbound Marketing.

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Demand BtoB Lead Gen Inbound Marketing 100

Smashmouth Marketing

JULY 28, 2009

Last week we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - what is your mix for lead gen? The short version excerpted from the article: The experts balance Inbound Marketing with Outbound Marketing. Some key points to consider.

Marketing Mix 100

Marketing Mix Cold Calling SEM Lead Gen 100

Smashmouth Marketing

DECEMBER 8, 2010

Inbound Marketing is all the rage these days, and why shouldn't it be? Inbound Marketing's goal is to pull potential customers in by all different methods, whether it's compelling content, savvy SEO execution or community interaction via social media. It works, right? Where do you turn? Definitely worth checking out.

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Inbound Marketing Lead Qualification Marketo Marketing & Strategy 100

Smashmouth Marketing

AUGUST 25, 2009

Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - What is your mix for lead gen? The target audience was Sales & Marketing job functions, from the industries of Computer Hardware & Software, Internet, IT and Tech Services, Marketing & Advertising.

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Demand BtoB Lead Gen Inbound Marketing 100

Smashmouth Marketing

JUNE 14, 2010

My domain expertise is B2B Marketing and Sales, especially Demand Gen. Sales Enablement - Monitor sales and marketing asset libraries. Data - Most data sources (Jigsaw, LinkedIn, etc.) Subscribe to the best in Lead Nurturing, Lead Generation, and B2B Marketing. Do the same for the execs above you.

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B2B Sales Enterprise Management Demand B2B Marketing 100

Smashmouth Marketing

AUGUST 19, 2009

relevancy -- just a little fun ;) For years the world of b2b marketing has used outbound marketing as a source of lead generation. Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal. Classic inbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

JULY 10, 2009

Last week we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - what is your mix for lead gen? The short version excerpted from the article: The experts balance Inbound Marketing with Outbound Marketing. Mostly Inbound. Mostly Outbound. Both Equally Inbound Only.

Marketing Mix 100

Marketing Mix Lead Gen Inbound Marketing Linkedin 100

Smashmouth Marketing

AUGUST 18, 2009

For years the world of b2b marketing has used outbound marketing as a source of lead generation. Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal. Classic inbound marketing. Inbound marketing and outbound marketing.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 23, 2013

Inbound marketing techniques continue to evolve, and HubSpot is the pioneer for Inbound. Almost 6,000 attendees to this year''s Inbound conference were gathered for lots of marketing goodness, not just the orange kool aid. Getting that conversation going has been revolutionized with Inbound Marketing. Score your inbound leads.

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Cold Calling Hubspot Lead Scoring Lead Ranking 100