Contently

FEBRUARY 8, 2022

There is a time and place for brands to tell their own stories and showcase their value props for the world to see. It works because these brands are huge household names and can take risks on brand campaigns that aren’t centered around their value props. There’s long-term SEO value in customer-focused marketing.

Storytelling 205

Storytelling Branding Brand Identity Word of Mouth 205

Marketing Insider Group

FEBRUARY 10, 2021

Your value proposition (VP) should tell consumers why they should choose to do business with you instead of your competitors. It plays a huge role in converting leads into paying customers. According to IBM, 81% of consumers worldwide are either value-driven or purpose-driven. What is a Value Proposition? Compelling.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Not every piece of content is meant to drive a sale or even generate a lead. Optimize Your Storytelling for Engagement and Conversion.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Contently

JANUARY 22, 2021

To buy stuff from companies that reflect our values, so we can feel good about ourselves when we pop a CBD gummy and start clicking on Instagram ads. Edelman’s 2020 Trust Barometer also found that values are driving purchase decisions. Social impact storytelling needs to be a part of your content strategy in 2021.

Storytelling 211

Storytelling Trends Ethics Content 211

Heinz Marketing

DECEMBER 22, 2018

5 Things to Consider When Implementing a Lead Scoring Program. Lead scoring is a great way to takes away some of the uncertainty that comes with not being able to speak directly to your leads, but if you’ve never used it before, it can be hard to know where to start. Thanks for your insight, Dave Mattson.

Lead Scoring 85

Lead Scoring Lead Ranking Lead Marketing Qualified Leads 85

Salesforce Marketing Cloud

JANUARY 4, 2024

Often, leads aren’t ready to buy, and when they are, it’s a challenge to keep them engaged. A marketer’s job is to find and understand high quality leads, then help convert them to sales. A marketer’s job is to find and understand high quality leads, then help convert them to sales.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

markempa

JULY 21, 2014

Tweet Less is not always necessarily more when it comes to a lead capture process. In this B2B Lead Roundtable Blog post, we’ll examine a recent experiment in which the MECLABS research team explored how undermining the value you offer prospects can potentially impact your conversion. Approach: A/B multifactor split.

Lead Capture 120

Lead Capture Lead Scoring Lead Ranking Conversion 120

Oktopost

JUNE 14, 2021

For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. What Is Lead Generation? If demand generation catches the fish, lead generation reels them in.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

SalesGrape

DECEMBER 3, 2023

Introduction: The Power of Cold Calling in Lead Generation Cold calling has long been a staple in the world of sales and marketing. Despite the rise of digital communication channels, cold calling remains an effective method for generating leads and driving sales. Thirdly, active listening plays a vital role during cold calls.

Cold Calling 76

Cold Calling Telemarketing Lead Generation Lead Scoring 76

Zoominfo

AUGUST 26, 2019

Consumers with an emotional connection to a brand have a 306% higher lifetime value, stay with a brand for an average of 5.1 While there’s not one simple answer, there is one method that stands head and shoulders above the rest: storytelling. But, storytelling can portray a more personal, emotional resolution.

Storytelling 189

Storytelling Ideal Customer Profiles Zoominfo High Quality Lead 189

Contently

FEBRUARY 9, 2021

Sure, they send campaign blasts to their database, but they’re not developing a consistent newsletter with a clear value prop. Over at my LinkedIn newsletter , it’s the art and science of storytelling. Step 2: Communicate a clear value prop. What sweet hit of dopamine can you give your audience? And who knows?

Newsletter 217

Newsletter Lead Scoring Lead Ranking Ad Building 217

ClearVoice

DECEMBER 29, 2020

One of those is the endless pursuit brands have with being considered a great storyteller. After all, every company has its own founding story, operating principles, and guiding values, and they want to ensure that it’s communicated effectively to each client or customer. 6 storytelling myths in marketing.

Storytelling 122

Storytelling Planning Paid Search Agency Advertising Agencies 122

Marketing Insider Group

MARCH 11, 2024

How many viewers are turning into customers or leads? Invest in good production values to make your content stand out. Did you know that video results are 50 times more likely to be organically ranked in Google than text-based results? Image Source: SE Ranking So, how do you harness the power of SEO for your video content?

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. They enable your audience to visualize how your product or service will solve problems and add value in their world. #2

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Convince & Convert

APRIL 12, 2024

Once you have a solid foundation of data to analyze and rank the current level of maturity your brand has on social, you can understand how it ranks against its competitors and the industry so we have a set benchmark to build from and create KPI’s and goals. Define the role and responsibilities of the social team.

Social Media 135

Social Media ROI Media Cross-Selling 135

Content Standard

SEPTEMBER 21, 2023

What implications do these habits have for how marketers think about the brand storytelling? In this episode of Content Disrupted, Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the AMA introduces the concept of the 10-second customer journey and its impact on brand storytelling in the digital age.

Storytelling 81

Storytelling Digital Marketing Funnels Branding Brand Identity 81

Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. So, if you want to stand out and leave a lasting impression, harness the power of brand storytelling for building your Brand Authenticity. What Is Storytelling?

Storytelling 59

Storytelling Content Marketing Branding Brand Identity 59

markempa

DECEMBER 29, 2014

Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Topic #1 — Lead generation is king. Lead generation was a huge topic for 2014 and for good reason. But what’s the best way to optimize your lead gen efforts?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

Marketing Insider Group

DECEMBER 29, 2020

If you can successfully execute the following b2b marketing strategies , you’ll outshine your competitors, build lasting connections with customers, and win more leads and sales in 2021. You can start by rethinking your company values, mission, and operations. Start with your value system, which drives your business. 55% of U.S.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Televerde

JANUARY 11, 2021

Lost leads are frustrating because you’re often left without answers. In some cases, it’s best to let bad leads go. Sometimes, leads just didn’t see the right material from your company or hear about the benefits. Use the remarketing strategies and techniques below to reconnect with and bring back lost leads.

Lead Scoring 92

Lead Scoring Lead Ranking Lead Marketing Qualified Leads 92

Heinz Marketing

JULY 23, 2022

The Power of Storytelling in B2B Marketing. In this article, Paul Cash and James Trezona explore how storytelling fits into B2B marketing and how leaders in this space might utilize its unique powers. Ken Blanchard in this blog post underlines the importance and value of good listening in communication.

Storytelling 97

Storytelling B2B Sales Marketing Analytics Tools Marketing & Strategy 97

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. Your level of commitment to becoming the leading destination of helpful insights for your audience defines your content marketing. It’s value conveyed through ideas, stories and concepts. What’s the simplest way to explain content marketing?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

xiQ

JUNE 19, 2019

ABMers have to be really good storytellers. The Value of Strong Content. “66 As an ABM leader, you are a disseminator of consistently relevant, high-quality information that lets you establish your (personal) brand and stand out as a leading influencer and authority in your field. “Strong content is a currency in today’s world.

Account Based Marketing 89

Account Based Marketing Storytelling ABM B2B Thought Leadership 89

Heinz Marketing

SEPTEMBER 14, 2019

After the Lead Magnet: How to Nurture B2B Leads. Some helpful advice on nurturing your leads once they’ve downloaded your lead magnet. I Have A Problem With “Storytelling”. A look at a downside to storytelling as it continues to gain popularity. What Not to Do with Lead Scoring.

Lead Scoring 72

Lead Scoring Lead Ranking Lead Marketing Qualified Leads 72

Trade Press Services Newsletter

APRIL 4, 2024

As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program. Defining a clear objective shapes your strategy and ensures you get the most value out of the experience. To captivate and engage the audience, focus on storytelling.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Marketing Insider Group

NOVEMBER 28, 2022

Helpful content , Thought Leadership , and brand storytelling are the new game for marketers. The best marketers today have moved past just “pushing product” into emotional storytelling. Ask your executive team how much they value customer insights. Customer insights lead to better customer experiences.

Paid Search Agency 322

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

Convince & Convert

AUGUST 24, 2015

The stories employees and executives tell internally are the most human leading indicators of organizational health and marketplace effectiveness—more so than the marketing stories we tell externally. A large gap between the two is a leading indicator of problems and shouldn’t be ignored. Stories reflect our values and our actions.

Storytelling 166

Storytelling Paid Search Agency Companies Lead Scoring 166

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. They should also help lead readers to the next stage in the buyer’s journey. Brand storytelling is a powerful marketing tool.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Sage Marketing

APRIL 4, 2023

Storytelling is hardly a new phenomenon. Hardly surprising then, that storytelling has always been the central pivot of good marketing. From print ads to TV commercials, every brand has a unique story to tell, and the way brands choose to communicate their vision and values shapes the way they are perceived.

Storytelling 52

Storytelling Creativity Paid Search Agency Companies 52

Sage Marketing

APRIL 4, 2023

Storytelling is hardly a new phenomenon. Hardly surprising then, that storytelling has always been the central pivot of good marketing. From print ads to TV commercials, every brand has a unique story to tell, and the way brands choose to communicate their vision and values shapes the way they are perceived.

Storytelling 52

Storytelling Creativity Paid Search Agency Companies 52

markempa

JULY 14, 2014

In this B2B Lead Roundtable Blog post, we’ll break down a call script used for voicemails from a lead nurturing experiment to better understand how positioning your “ask” at the right time can aid your lead nurturing efforts. Value craves sequence, for sequence is the mother of perfect timing. You may also like.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Storytelling 120

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. When it comes to driving value, content marketing beats advertising (almost) every time. Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

EveryoneSocial

OCTOBER 12, 2022

The value of employer brand for Meta has since been proven, and as a result Camille’s team has grown considerably since first joining. . What is Camille’s secret to proving the value of employer branding as a critical component of the hiring funnel and for enabling recruitment marketers? Watch the Full Episode.

Lead Scoring 52

Lead Scoring Lead Ranking Examples Branding 52

Salesforce Marketing Cloud

AUGUST 31, 2022

That’s why values-based marketing is important. Values-based marketing is more crucial than ever as we near Year Three of the pandemic. So talking about values has real purpose — it’s news that customers and prospects actually need. How values impact buying decisions. Lead with your heart.

Trust Marketing 98

Trust Marketing Marketing AI Lead Scoring Lead Ranking 98

Thinkers360

FEBRUARY 16, 2024

Top 50 Global Thought Leaders and Influencers on Supply Chain 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). 3 Tom Raftery Tom Raftery Contact Tom Raftery Score: 73.56 CPSM Score: 49.20

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

LeanData

FEBRUARY 8, 2023

Everyone remembers good storytellers. Training your Sales team to become great storytellers begins with the “WHY.” Why Use Storytelling in Sales Conversations? I teach our Sales team a storytelling technique based on a common structure known as the “hero’s journey.”

Storytelling 52

Storytelling Conversion Case Studies Case Study 52

Sprout Social

JANUARY 12, 2023

Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. When developed with integrity and incorporated into your business’s operations, your brand values provide an essential roadmap for maintaining your public image and brand reputation. What are brand values?

Lead Scoring 128

Lead Scoring Lead Ranking Effectiveness Branding 128