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How to Use Content Marketing for Customer Retention

Marketing Insider Group

Cultivating new leads and clients can be much costlier and more time consuming than retaining or upselling current ones. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost.

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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

According to a survey conducted by the Word of Mouth Marketing Association (WOMM), it has been found that offline word of mouth marketing is 5x more impactful than paid media impressions. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

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How Brand Advertising is Beneficial for B2B Marketers

Valasys

Smart brand advertising is a result of sere creativity, storytelling & long-term brand building. Capturing Target Leads With ABM & By Establishing An Emotional Connect: ABM coupled with brand advertising is an efficient technique to capture target leads. Wrapping Things Up.

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AI for B2B Marketing: Roadmap for 2020

Valasys

Data-driven storytelling infuses an element of trust in the minds of the marketers & positively drives the singularity of customer experience management (CXM), which will be more vital than ever before in the coming year 2020. Read more: How Omnichannel Reputation Management Assists in B2B Branding.

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5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

By Impactful Storytelling: Stories have the power to entice users to act. When the brands can show the value proposition of their products or services utilizing effective story-telling, it lays the foundation for sales optimization. He advocates for the value of expressing brand ideas via ads.

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Top Facebook Ad ideas for B2B SaaS Businesses

Valasys

Entice your Audiences with Value & Humor for a Free Demo Sign Up: Amongst the Facebook Ad ideas for B2B businesses, the foremost is to add more & more demo requests to the pipeline. As per Tim Soulo, Head of Marketing at Ahrefs, promoting content via Facebook Ads shows value to people & causes them to sign up.

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How B2B Marketers can stay close to their Customers

Valasys

Learn more: How to Use Account-Based Marketing to Acquire High-Value Customers. According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy.