Marketing Insider Group

FEBRUARY 10, 2021

Your value proposition (VP) should tell consumers why they should choose to do business with you instead of your competitors. It plays a huge role in converting leads into paying customers. According to IBM, 81% of consumers worldwide are either value-driven or purpose-driven. What is a Value Proposition? Compelling.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Zoominfo

AUGUST 26, 2019

Consumers with an emotional connection to a brand have a 306% higher lifetime value, stay with a brand for an average of 5.1 While there’s not one simple answer, there is one method that stands head and shoulders above the rest: storytelling. But, storytelling can portray a more personal, emotional resolution.

Storytelling 189

Storytelling Ideal Customer Profiles Zoominfo High Quality Lead 189

Only B2B

MARCH 20, 2024

Did you know that only 5-10% of marketing qualified leads (MQLs) convert into paying customers? This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. But how do you identify leads ready to be handed off to your sales team? Attending webinars or events.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

ClearVoice

DECEMBER 29, 2020

One of those is the endless pursuit brands have with being considered a great storyteller. After all, every company has its own founding story, operating principles, and guiding values, and they want to ensure that it’s communicated effectively to each client or customer. 6 storytelling myths in marketing.

Storytelling 122

Storytelling Planning Paid Search Agency Advertising Agencies 122

Webbiquity

MARCH 10, 2020

Potential leads are constantly being bombarded by pop-ups and ads, fostering resistance and even resentment. So, to establish long-lasting relationships and generate more leads, you need to organically build interest among your target customers. Storytelling is a big one. All in all, outbound marketing is not what it once was.

Sales Qualified Leads 310

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 310

Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. So, if you want to stand out and leave a lasting impression, harness the power of brand storytelling for building your Brand Authenticity. What Is Storytelling?

Storytelling 59

Storytelling Content Marketing Brand Identity Branding 59

Content Standard

SEPTEMBER 21, 2023

What implications do these habits have for how marketers think about the brand storytelling? In this episode of Content Disrupted, Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the AMA introduces the concept of the 10-second customer journey and its impact on brand storytelling in the digital age.

Storytelling 81

Storytelling Digital Marketing Funnels Brand Identity Branding 81

Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. They enable your audience to visualize how your product or service will solve problems and add value in their world. #2

Webinar Metrics 311

Webinar Metrics Demand Work Management Video Marketing 311

Convince & Convert

APRIL 12, 2024

Once you have a solid foundation of data to analyze and rank the current level of maturity your brand has on social, you can understand how it ranks against its competitors and the industry so we have a set benchmark to build from and create KPI’s and goals. Define the role and responsibilities of the social team.

Social Media 139

Social Media ROI Media Cross-Selling 139

Marketing Insider Group

JULY 1, 2020

According to the B2B Benchmark Report from CMI , 72% of businesses that increase their engagement through various marketing strategies also saw similar growth in sales leads. In B2C and eCommerce as well, brands with higher customer engagement rates report longer customer lifetime values and more direct referrals.

Lead Ranking 324

Lead Ranking Lead Scoring Planning Leads 324

Heinz Marketing

DECEMBER 22, 2018

5 Things to Consider When Implementing a Lead Scoring Program. Lead scoring is a great way to takes away some of the uncertainty that comes with not being able to speak directly to your leads, but if you’ve never used it before, it can be hard to know where to start. Thanks for your insight, Dave Mattson.

Lead Scoring 74

Lead Scoring Lead Ranking Leads Lead 74

Marketing Insider Group

MARCH 11, 2024

How many viewers are turning into customers or leads? Invest in good production values to make your content stand out. Did you know that video results are 50 times more likely to be organically ranked in Google than text-based results? Image Source: SE Ranking So, how do you harness the power of SEO for your video content?

Fulfillment 233

Fulfillment Video Marketing Content CTR 233

xiQ

JUNE 19, 2019

ABMers have to be really good storytellers. The Value of Strong Content. “66 As an ABM leader, you are a disseminator of consistently relevant, high-quality information that lets you establish your (personal) brand and stand out as a leading influencer and authority in your field. “Strong content is a currency in today’s world.

Account Based Marketing 89

Account Based Marketing Storytelling ABM B2B Thought Leadership 89

markempa

JULY 21, 2014

Tweet Less is not always necessarily more when it comes to a lead capture process. In this B2B Lead Roundtable Blog post, we’ll examine a recent experiment in which the MECLABS research team explored how undermining the value you offer prospects can potentially impact your conversion. Approach: A/B multifactor split.

Lead Capture 120

Lead Capture Lead Scoring Lead Ranking Conversion 120

Heinz Marketing

JULY 23, 2022

The Power of Storytelling in B2B Marketing. In this article, Paul Cash and James Trezona explore how storytelling fits into B2B marketing and how leaders in this space might utilize its unique powers. Ken Blanchard in this blog post underlines the importance and value of good listening in communication.

Storytelling 86

Storytelling B2B Sales Marketing Analytics Tools Marketing & Strategy 86

Marketing Insider Group

DECEMBER 29, 2020

If you can successfully execute the following b2b marketing strategies , you’ll outshine your competitors, build lasting connections with customers, and win more leads and sales in 2021. You can start by rethinking your company values, mission, and operations. Start with your value system, which drives your business. 55% of U.S.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Sage Marketing

APRIL 4, 2023

Storytelling is hardly a new phenomenon. Hardly surprising then, that storytelling has always been the central pivot of good marketing. From print ads to TV commercials, every brand has a unique story to tell, and the way brands choose to communicate their vision and values shapes the way they are perceived.

Storytelling 52

Storytelling Creativity Paid Search Agency Companies 52

Sage Marketing

APRIL 4, 2023

Storytelling is hardly a new phenomenon. Hardly surprising then, that storytelling has always been the central pivot of good marketing. From print ads to TV commercials, every brand has a unique story to tell, and the way brands choose to communicate their vision and values shapes the way they are perceived.

Storytelling 52

Storytelling Creativity Paid Search Agency Companies 52

Convince & Convert

AUGUST 24, 2015

The stories employees and executives tell internally are the most human leading indicators of organizational health and marketplace effectiveness—more so than the marketing stories we tell externally. A large gap between the two is a leading indicator of problems and shouldn’t be ignored. Stories reflect our values and our actions.

Storytelling 167

Storytelling Paid Search Agency Companies Lead Scoring 167

Thinkers360

FEBRUARY 16, 2024

Top 50 Global Thought Leaders and Influencers on Supply Chain 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). 3 Tom Raftery Tom Raftery Contact Tom Raftery Score: 73.56 CPSM Score: 49.20

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

LeanData

FEBRUARY 8, 2023

Everyone remembers good storytellers. Training your Sales team to become great storytellers begins with the “WHY.” Why Use Storytelling in Sales Conversations? I teach our Sales team a storytelling technique based on a common structure known as the “hero’s journey.”

Storytelling 52

Storytelling Conversion Case Studies Case Study 52

xiQ

JUNE 19, 2019

ABMers have to be really good storytellers. The Value of Strong Content. “66 As an ABM leader, you are a disseminator of consistently relevant, high-quality information that lets you establish your (personal) brand and stand out as a leading influencer and authority in your field. “Strong content is a currency in today’s world.

Account Based Marketing 62

Account Based Marketing Storytelling ABM B2B Thought Leadership 62

Marketing Insider Group

NOVEMBER 28, 2022

Helpful content , Thought Leadership , and brand storytelling are the new game for marketers. The best marketers today have moved past just “pushing product” into emotional storytelling. Ask your executive team how much they value customer insights. Customer insights lead to better customer experiences.

Paid Search Agency 321

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 321

Sprout Social

JANUARY 12, 2023

Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. When developed with integrity and incorporated into your business’s operations, your brand values provide an essential roadmap for maintaining your public image and brand reputation. What are brand values?

Lead Scoring 126

Lead Scoring Lead Ranking Effectiveness Brand Identity 126

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. Your level of commitment to becoming the leading destination of helpful insights for your audience defines your content marketing. It’s value conveyed through ideas, stories and concepts. What’s the simplest way to explain content marketing?

Content Marketing 220

Content Marketing Work Management Paid Search Agency Marketing Management 220

Salesforce Marketing Cloud

AUGUST 31, 2022

That’s why values-based marketing is important. Values-based marketing is more crucial than ever as we near Year Three of the pandemic. So talking about values has real purpose — it’s news that customers and prospects actually need. How values impact buying decisions. Lead with your heart.

Trust Marketing 98

Trust Marketing Marketing AI Lead Scoring Lead Ranking 98

Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies. Now, more than ever we need to show clients the value we bring to the table.

Storytelling 58

Storytelling Marketing Analytics Tools SEO Lead Ranking 58

Trade Press Services Newsletter

APRIL 4, 2024

As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program. Defining a clear objective shapes your strategy and ensures you get the most value out of the experience. To captivate and engage the audience, focus on storytelling.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. They should also help lead readers to the next stage in the buyer’s journey. Brand storytelling is a powerful marketing tool.

Case Studies 280

Case Studies Case Study Studies Top of Funnel 280

Contently

SEPTEMBER 22, 2017

Over the last decade, audio storytelling—one of our oldest mediums—has seen an unprecedented explosion in popularity. This summer, I sat down at the Cannes Lions Creativity Festival with Hernan Lopez, CEO and Founder of Wondery, an upstart podcast network backed by Fox with big visions for the future of storytelling.

Storytelling 162

Storytelling Television marketing Advertising Mediums Demand 162

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. When it comes to driving value, content marketing beats advertising (almost) every time. Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero.

Advertising Agencies 332

Advertising Agencies Advertisements Advertising Paid Search Agency 332

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. That said, those that have skills at strategy, creativity and storytelling will come out on top.”

Top of Funnel 132

Top of Funnel B2B Marketing Content Marketing B2B 132

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Launching a new product and ensuring consumers understand its value. Use Storytelling. Storytelling is a powerful way to sell without being “salesy.” Storytelling allows you to bring the consumer into the narrative and make them the center of the story.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Oktopost

JUNE 14, 2021

For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. What Is Lead Generation? If demand generation catches the fish, lead generation reels them in.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Contently

OCTOBER 6, 2021

The story wouldn’t rank for the keywords that got crammed in anyway. It uses a purpose-built algorithm to instantly recommend story concepts likely to rank well in search, based on your content strategy and existing target keyword list. The content team would create a story without an SEO strategy in mind.

SEO 190

SEO Tools Marketing & Strategy Lead Scoring 190

Salesforce Marketing Cloud

JANUARY 4, 2024

Often, leads aren’t ready to buy, and when they are, it’s a challenge to keep them engaged. A marketer’s job is to find and understand high quality leads, then help convert them to sales. A marketer’s job is to find and understand high quality leads, then help convert them to sales.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120