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Does the Hub and Spoke Content Model Work Anymore?

Marketing Insider Group

Yes, the hub and spoke content model is alive and well. Just like a bicycle wheel relies on its hub and spokes for strength and balance, your content can benefit from this model to create a cohesive and user-friendly framework. What is the Hub and Spoke Content Model? Are you surprised?

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Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. To capture your audience’s attention, it’s now critical for brands to get listed on Google SERP features. What Are Google SERP Features? Featured Snippet.

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The Top 5 SERP Features & How to Rank for Them with SEO

Conductor

With Google constantly updating its search algorithm and how it ranks content, it can be difficult to keep up and ensure your content marketing strategy remains aligned with the latest best practices. These search engine results page (SERP) features typically appear at the top of the results page that follows any search.

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What Is Domain Authority and Why Is It Important?

Marketing Insider Group

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. Domain authority indicates the likelihood of a website ranking on SERPs , and is calculated by the quality of a website’s backlinks. Focusing on quality over quantity is the most effective way to improve your website’s score.

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

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How to Measure the Value of SEO

Top Rank Marketing

Taking steps to track and grow the value of your SEO efforts is not easy, but it is very much worthwhile. Here, we’ll shine a spotlight on value-based measurement methods that can help demonstrate the bottom-line impact of a high-performing SEO strategy. It can lead to substantial revenue impact!

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Using SEO to Compete with Lead Generation Sites

Contently

When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. So how can marketing teams compete with such a daunting adversary? Why lead generation works. Lead generation companies make a lot of money. Play them at their own game.