Buzz Marketing for Technology

JANUARY 14, 2009

Not all leads should be treated equally. In our business for example the sales cycle can be upwards of 9 months – so lead nurturing it critical to stay in front of your prospect during their journey from awareness to consideration to purchase. A lead nurturing super highway was born. EchoQuote was born.

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Lead Nurturing Leads Lead Marketing Qualified Leads 100

Webbiquity

SEPTEMBER 7, 2010

Effective lead nurturing is crucial to successful b2b marketing. Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.”

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Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Adobe Experience Cloud Blog

OCTOBER 28, 2010

A great addition to Marketo’s Resources has been the Spear Marketing Group white paper, Top 10 Tips for Lead Nurturing Success , written by Howard Sewell. Not only is it a helpful resource when starting your lead nurturing , it also embodies and reinforces so many Marketo best practices.

Lead Nurturing 48

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 48

Adobe Experience Cloud Blog

OCTOBER 26, 2010

Prior to the Marketo user summit I had heard a few great examples of nurturing programs being created without a lot of content, but after I shared some of these stories at the event I was approached by many others with similar stories. Unfortunately, they only have enough money for one white paper to be written, created and produced.

Lead Nurturing 48

Lead Nurturing B2B Thought Leadership Peer-to-peer Leads 48

The Point

AUGUST 10, 2009

When marketing automation vendor Marketo released their “Definitive Guide to Lead Nurturing” last week (see earlier post) they knew pretty quickly they had a hit on their hands. Think about it: that’s 1,000 sales leads (and make no mistake, that’s what they [.].

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SEM Content Marketing Marketing Automation Services Marketo 100

Adobe Experience Cloud Blog

AUGUST 27, 2009

This week Marketo released the final chapter of our Definitive Guide to Lead Nurturing which focused on calculating the ROI of Lead Nurturing. This webinar had over 1300 marketers register to learn about lead nurturing from Sergio Balegno, Sr.

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Lead Nurturing ROI Leads Lead 48

WebMarketCentral

FEBRUARY 8, 2008

Marketing automation provider Marketo has just released Blind Date to White Wedding: Best Practices for Lead Nurturing that creates B2B relationships, builds trust and increases sales , a white paper on B2B lead nurturing. The Win.").

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Lead Nurturing Paper B2B Thought Leadership Thought Leadership 20

Circle Studio

JUNE 23, 2022

Simply promoting a blog post or white paper on your social channels once isn’t sufficient. Create an accurate title tag that includes primary keyword (<70 characters long). Keyword optimize ALT tags and image file names. Develop lead nurturing drip campaigns for all premium content offers. •

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

Circle Studio

AUGUST 23, 2018

Research reports and white papers. Firms with highly technical expertise have a great opportunity to publish research reports, technical briefings, white papers and other long-form content that speaks to a particular subject matter. Use header tags (H1, H2, H3, H4) that include keywords.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

The Point

JUNE 29, 2009

Here’s an interesting post by Mike Damphousse of Green Leads that I found through Funnelholic (thanks Craig) on how lead nurturing impacts the effectiveness of calling campaigns designed to secure qualified sales appointments.

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The Point

MARCH 3, 2010

The conclusions drawn in the article hold particular relevance for marketers engaged in lead nurturing, especially when those nurturing programs are constrained by a perceived lack of relevant offers. white papers) tends to perform better than does promotional content (e.g. News and articles, at 84%. In a word: no.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Webcast 100

The Point

APRIL 20, 2009

Tags: B2B Marketing Demand Generation Direct Marketing Agencies Lead Nurturing White Paper Syndication direct marketing lead generation b2b demand generation dm news. This prompted a discussion on LinkedIn wondering if the change augured tougher times ahead for direct marketers.

Direct Marketing 100

Direct Marketing Marketing Agencies 1 Demand Generation Agencies Relevance 100

NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. SEO: title tags with keywords; meta description, video site map, thumbnail image, links, sharable with social links. Accompany the video with a related white paper as CTA.

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Planning Lead Scoring Lead Ranking Lead Generation 100

Adobe Experience Cloud Blog

AUGUST 4, 2009

Today Marketo released chapter one on a four part series on lead nurturing. In addition to understanding what benefits can be obtained from lead nurutring this first chapter talks about what lead nurturing is NOT , including: Sending out an e-newsletter on a semi-regular basis.

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Lead Nurturing Leads Lead Marketing Qualified Leads 48

The Point

OCTOBER 14, 2010

Here are 21 of the more useful, practical or inspiring ideas on lead nurturing, content marketing and demand generation that I heard: 1. Enable sales reps to turn off lead nurturing for specific prospects from within the CRM system. Use multiple excerpts from your new white paper as blog posts (or tweets).

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Marketo Impressions Demand Generation Agencies Lead Nurturing 100

BenchmarkONE

NOVEMBER 10, 2022

By using an all-in-one marketing automation tool , like BenchmarkONE, you’re able to generate leads and keep track of them in your CRM. Have your marketing automation tool add a tag to each webinar registrant, identifying them as someone who signed up for your webinar. With lead magnets, make sure you.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

PathFactory

OCTOBER 12, 2022

Q: Failing to personalize your customer outreach can lead to poor customer experiences, missed sales opportunities, and wasted effort. A: I think about this in terms of lead and account scoring: marketing brings in leads, nurtures them, and the account gets scored. What do you consider perfect customer outreach?

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Top of Funnel Lead Scoring Lead Ranking Buyer's Journey 59

B2B Marketing Zone Posts

SEPTEMBER 8, 2009

What IS and ISN’T Lead Nurturing - B2B Lead Generation Blog , August 26, 2009. Getting Going with Lead Nurturing - Marketing Genius Blog , August 27, 2009. How to Launch an eBook or White Paper - Authority Rules , August 6, 2009. Tips To Improve Your Lead Management Strategy , August 27, 2009.

Lead Nurturing 40

Lead Nurturing Twitter B2B Marketing Lead Ranking 40

NuSpark Consulting

JUNE 26, 2010

Based on the questions asked on the “contact us&# web form AND website behavior (downloads, pages viewed), leads are automatically scored (a model defined before the system is in place). Leads are segmented based on their score and enter various tracks for follow-up. Nurturing allows increased engagement of potential customers.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Lead Ranking 100

The Point

JULY 21, 2016

We normally advise a template version for each major use case – say: white paper campaigns, Webinar invitations, and newsletters.). For further information on a related topic, download our free white paper on “ Top 10 Tips for Lead Nurturing Success.”. Lack of segmentation.

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Marketing Automation Services Marketing Automation Sales Management Automation 80

The Point

SEPTEMBER 20, 2010

If you decrease your media spend and invest those same dollars in a new white paper, or analyst report, or industry survey, or podcast – you name it – it’s highly likely you’ll end up reaping a greater reward. Make the most of the leads you have. Make the most of the leads you have.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Paid Content Budget Programs 100

NuSpark Consulting

JULY 17, 2010

In this space, there has recently been a multitude of white papers, ebooks, case studies, and webinars pushing the technology, hoping a key executive finally says to the boss- “I suppose we should look into this.&# As he/she should. remember, websites need to be lead generators; not online brochures.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? For webinar presenters, sending periodic follow-up messages throughout the weeks and even minutes leading up to the webinar is critical for maximizing attendance. Need Content?

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LEADSExplorer Resources Best Practices Paid Search Agency 100

Anything Goes Marketing

APRIL 5, 2009

While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. While many may label this as “lead nurturing”, it goes well beyond lead nurturing.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think. Tags: Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Thought Leadership.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think. Tags: Content Marketing Inbound Marketing Interactive Marketing Lead Nurturing Thought Leadership.

Top of Funnel 100

Top of Funnel B2B Thought Leadership Lead Nurturing Digg 100

The Point

JULY 19, 2010

However, in my view, relying too heavily on Webinars as a lead generation tool is simply setting the proverbial bar too high, and doing so can eliminate a large subset of prospects who may have a genuine interest in your product or service but just don’t have the time or the inclination to attend an event. Simply put: not selling the event.

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Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

The Point

OCTOBER 21, 2009

Email marketing and marketing automation provider Silverpop just released a timely white paper (registration required) that gives new hope to B2B marketers looking for creative ways to increase response from email campaigns. Test links in landing pages, thank you pages, fulfillment emails, even lead nurturing campaigns.

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Landing Pages Demand Generation Lead Nurturing Click Rate 100

Smashmouth Marketing

SEPTEMBER 23, 2009

Quantity : damphoux : Quality v Quantity RT @ MarketingSherpa Jaren Green: Work lead quality into every discussion to improve relationship w sales #sherpab2b09 For a chuckle (congrats @andrewspoeth for both of them): andrewspoeth : Can anyone read the font size on this slide? SO leverage content, and find inexpensive ways to produce.

Webcast 100

Webcast Lead Scoring Lead Ranking Lead Gen 100

Chris Koch

JANUARY 29, 2010

Yet while generally we can’t put a price tag on our content, we do charge for it. The price is the forms we make people fill out to download white papers or sign up for events. Even the most basic lead scoring mechanism raises the price of content as buyers consume more of it—i.e., That has to change. startups.com).

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

Yet while generally we can’t put a price tag on our content, we do charge for it. The price is the forms we make people fill out to download white papers or sign up for events. Even the most basic lead scoring mechanism raises the price of content as buyers consume more of it—i.e., That has to change. startups.com).

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

WebMarketCentral

AUGUST 27, 2007

White paper syndicator KnowledgeStorm and the marketing case study experts at MarketingSherpa recently published the third white paper in their series on Connecting Through Content, Putting It All Together—Driving Content Marketing Program Success. Following up on leads, promptly and properly, is marketing's job.

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Paper Lead Generation Privacy Policies B2B Thought Leadership 20

The Point

APRIL 18, 2011

Good video content engages customers and prospects like no white paper or webinar can. And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. So why don’t more B2B companies use video? Well, one reason is cost.

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Cost Video Marketing Effectiveness Microsite 100

Ambal's Amusings

MAY 27, 2010

You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper. Feature the white paper on your website and as an email offer. Some prospects may require more lead nurturing than others, and some may be ready right away.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Buzz Marketing for Technology

JANUARY 21, 2010

ex dont list a white paper on YouTube). Tags: Advertising Branding Buzz Marketing Content Marketing Inbound Marketing Interactive Marketing Lead Generation Lead Nurturing Social Media Strategy. Now that we are beginning to feel the relief of. Related posts brought to you by Yet Another Related Posts Plugin.

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Social Media Social Marketing Media Digg 100

NuSpark Consulting

AUGUST 23, 2012

A blog gives search engines another keyword-optimized page to crawl on your site, and with indexed title tags, can bring more website traffic to you based on your keywords selected. Download our white paper….). If you wish to do lead nurturing successfully, you need to provide quality content as part of your content map.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

NuSpark Consulting

AUGUST 23, 2012

A blog gives search engines another keyword-optimized page to crawl on your site, and with indexed title tags, can bring more website traffic to you based on your keywords selected. Download our white paper….). If you wish to do lead nurturing successfully, you need to provide quality content as part of your content map.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100