Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Martech

JANUARY 4, 2023

Twitter: @davegerhardt (37.7K He’s an award-winning blogger and has been named many times to Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers. Twitter: @HeinzMarketing (113K followers). Twitter: @Shama (44.6K Twitter: @jasonlk (121.4K followers).

Marketing Analytics Tools 124

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 124

Capstone Insights

OCTOBER 1, 2017

In my last post , I framed out the three main lead management approaches in B2B SaaS. If you’re not sold on unique lead management as the optimal approach for B2B SaaS, let me know because I’d love to get on the phone with you and convert you to our way of thinking. Facebook Twitter LinkedIn. Jay Famico.

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Connect with her on LinkedIn and follow her on Twitter.

Planning 322

Planning Analytics Enterprise Management Work Management 322

Adobe Experience Cloud Blog

JULY 6, 2010

Last week Focus.com’s Mastering Lead Management Virtual Event brought some of the leaders of B2B Demand Generation and Sales 2.0 Mac McIntosh, Business-to-Business Sales Lead Expert, presented 10 Best Practices for Lead Generation and Pipeline Acceleration during this lead management event. virtual event.

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48

Zoominfo

FEBRUARY 1, 2018

Verifying business leads before passing it to the sales team is conducted by only 56% of B2B companies ( source ). 22% of B2B businesses reach out to prospects with lead nurturing on a weekly basis ( source ). 37% of B2B marketers are using marketing automation to generate leads ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

JULY 24, 2019

Verifying business leads before passing it to the sales team is conducted by only 56% of B2B companies ( source ). 22% of B2B businesses reach out to prospects with lead nurturing on a weekly basis ( source ). 37% of B2B marketers are using marketing automation to generate leads ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. No, leads are pushed down the funnel.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Biznology

OCTOBER 12, 2017

Even if you manage to recruit and train subject matter experts (SMEs) to write regularly, how do you manage their work? Fortunately, I had one ready answer in my work at IBM. After all that grueling work, I really wanted to know how many times those white papers were downloaded in that year. The answer: “25.”

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

PureB2B

MAY 30, 2022

Marketers will not have to work more, but rather smarter if they use a good lead development system. Lead development is both transformative and disruptive. Perform an assessment of your platforms, which might include yourFacebook page, Twitter account, blog, and forum. Develop and implement a lead management system.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Effectiveness 48

Adobe Experience Cloud Blog

APRIL 11, 2017

They go to industry publications and social networks like Twitter and LinkedIn to learn about and discuss issues in their industry. On Twitter, you can identify potential buyers based on their tweets and following relations. We can tap into technology that associates specific Twitter activities to individuals in our database.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

ClickZ

JANUARY 22, 2020

Perfect for: Driving lead management. Marketo is a multi-functional cloud-based marketing automation software that enables businesses to drive revenue with lead management and mobile marketing. Perfect for : Connecting inbound and outbound leads. Uses keywords to optimize blog posts and the landing pages.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

ViewPoint

OCTOBER 1, 2013

Social selling is all about nurturing, because every time you come into contact with a prospect—via Facebook, Twitter, LinkedIn or some other social media — you have to nurture the relationship. It doesn’t develop naturally; it takes work. But if marketing and sales aren’t working together, then the stories don’t connect, Ardath said.

Content 120

Content Storytelling B2B Sales Linkedin 120

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. So, take my comments with a grain of salt.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

NuSpark Consulting

APRIL 27, 2013

Twitter recently launched a keyword targeting option for Twitter Ads. It’s like Google AdWords-like targeting for Twitter. I always thought it would make sense for Twitter to implement a keyword sponsorship options for advertisers. Below is a video of how it works. Lead Generation. . Business: CRM.

Keywords 100

Keywords Promotion Campaigns Adwords 100

Launch Marketing

JANUARY 29, 2018

Alert Logic, one of the nation’s leading managed security providers, needed a partner to support their social media management efforts to grow their follower base and increase their social media engagement metrics. Additionally, Alert Logic experienced an increase in followers by 37% on Twitter and 52% on LinkedIn in 2016.

Social Media 48

Social Media Work Management Social Marketing Marketing Management 48

ANNUITAS

FEBRUARY 3, 2015

Throughout her career, she has helped some of the world’s top companies plan and implement best-practices in Demand Generation Strategy , focusing on the essential elements of a Demand Process including buyer insights, lead management, content marketing, technology systems and data. “In Follow Harmel on Twitter at @JenniferHarmel2.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Demand Generation Enterprise Management 100

Hubspot

SEPTEMBER 21, 2012

Your social media database works in a similar fashion. Examine the difference between these two phone calls: "Hi Anum, I noticed you work in HubSpot’s marketing department and thought you might be interested in learning about how our product that helps you do better marketing. They’re retweeting, resharing, and repinning your posts.

Social Media 28

Social Media Lead Management Work Management Marketing Management 28

ViewPoint

JUNE 15, 2016

Sales Lead Management is a complicated process. It needs a leader to pull all of the competing interests and people together to work as a team. Sales lead management is a tough subject to truly get your arms around. Telemarketing Outbound (qualification and lead generation). Website Management.

Lead Management 120

Lead Management Work Management Marketing Management Sales Qualified Leads 120

The Point

JANUARY 27, 2010

Spear (“Marketing with a Point”) is a full-service agency that specializes in demand generation and lead management, but also offers a full suite of marketing and advertising services including general advertising, branding, and Web design. Check out the Spear Website for more detail, including samples of our work.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Demand Generation Work Management 100

Chris Koch

OCTOBER 7, 2011

Someone somewhere latched onto that and declared that blogs don’t work. Then that gets translated into “social media don’t work for us.” Businesspeople don’t care how many Twitter followers you have. We need a lead management process to act as a place to bring people from social media. Is Twitter “social?”

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Chris Koch

OCTOBER 7, 2011

Someone somewhere latched onto that and declared that blogs don’t work. Then that gets translated into “social media don’t work for us.” Businesspeople don’t care how many Twitter followers you have. We need a lead management process to act as a place to bring people from social media. Is Twitter “social?”

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Digital B2B Marketing

OCTOBER 6, 2011

Marketers have a huge blind spot when it comes to nurturing and lead scoring. It does not matter if you have built a sophisticated lead management and nurturing system, driven by content consumption, engagement and response. Share your thoughts in the comments below or with me on Twitter ( @wittlake ).

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Leads 100

Chris Koch

MAY 21, 2010

The expectation on Twitter is that 99.9% of the time any link that you put in a tweet is going to lead to accessible content. Twitter etiquette, at least as I observe it, is that if the information that you’re linking to is gated, you take up some of that precious 140-character real estate to inform people of that fact.

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

ANNUITAS

JANUARY 10, 2011

As the founder of 28Marketing, he’s worked with a number of B2B technology and cloud computing companies. He holds degrees in communications and linguistics and has done post graduate work at Harvard University and the Wharton School of Business at the University of Pennsylvania. In your view what will 2011 bring for B2B Marketers?

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

Zoominfo

SEPTEMBER 25, 2018

If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Are you sick of empty suits telling you just work harder? Today, we’re sharing the ultimate list of sales podcasts. Listen here.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

Influitive

JANUARY 15, 2016

It was that thought that lead our VP of Marketing, Jim Williams , to wonder what the Influitive marketing team could accomplish if we dropped everything and focused on launching an intensive, multi-touch campaign in one day. What ensued was nearly 48 hours of hard work that put us all to the test. Marketing team’s feelings: Stressed.

Campaigns 100

Campaigns B2B Marketing Planning Landing Pages 100

Capstone Insights

MARCH 20, 2018

You’ve read the post on the benefits of taking a contacts only approach to CRM , the one on challenges you’ll need to work through if you don’t use leads , and my last post on mechanizing a contacts-only CRM strategy. If you’re like 99.88% of the companies I’ve worked with, you’re likely right. So, what’s the next step?

Contacts 40

Contacts CRM Ad Building Work Management 40

Lead Liaison

MAY 3, 2019

*Evaluate lead capture options – Most trade shows partner with a lead retrieval provider for exhibitor lead capture. Consider an event lead management solution, like GoExhibit!, Stalk their Twitter to find images of their previous booths and make sure yours is up to par. To see a demo of GoExhibit!,

Trade Show 73

Trade Show Work Management Marketing Management Lead Liaison 73

The Point

SEPTEMBER 6, 2011

All this presents real challenges for both demand generation and lead management. After interviewing a number of firms, they hired Spear Marketing Group , a Marketo solutions partner and a full-service agency known for its work in both demand generation and lead management.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

6sense

FEBRUARY 15, 2022

Connect with Don on LinkedIn , Twitter and Salesforce Trailblazer. BDRs often have to fight through the following: Receiving leads that should have been routed to another rep covering the territory or industry vertical. Receiving leads connected to Accounts with open Opportunities being worked by Account Executives (AEs).

Sales Management 62

Sales Management Top of Funnel Ideal Customer Profiles Marketing Analytics Tools 62

Schubert B2B

FEBRUARY 5, 2019

Identifying MQLs allows you to hone in on highly qualified leads rather than wasting time pursuing dead-end leads. Sales qualified leads. A sales qualified lead (or SQL) is the next stage after MQL. Understanding the difference between an SQL and MQL is crucial to effective lead management. Impressions.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Heinz Marketing

JANUARY 3, 2018

Like most marketing technology stacks, this is constantly a work in progress. A few comments on format and organization: You’ll note that we have a ton of tools specific to content – creation, management, amplification, etc. What works for us might not work for you, and visa versa. Social Media Management.

Godaddy 44

Godaddy Marketing Analytics Tools Work Management Zoominfo 44

Martech Advisor

NOVEMBER 15, 2019

Lead management is defined as the methodology, process, and software used to reach prospective customers and convert them into buyers using targeted sales and marketing strategies. Lead management is essential for companies looking to grow their customer base and reach out to a wide audience. What Is Lead Management?

Lead Ranking 68

Lead Ranking Lead Management Enterprise Management Marketing Automation Services 68

PureB2B

FEBRUARY 6, 2018

Give your digital footprint a boost by promoting your content on Facebook, Twitter, LinkedIn, and any other social platform used by your target market. Minimizing your dependency on human customer support and lead generation will also inherently reduce operational costs. Download our FREE Lead Management 101 Whitepaper today!

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

KoMarketing Associates

APRIL 25, 2013

Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. Follow Jon on Twitter: @jonmiller. Absolutely.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Lead Liaison

NOVEMBER 17, 2022

Liz King Caruso started her business on Twitter, but after connecting with like-minded individuals via social media, her Twitter account blossomed into a fully-fledged events business. They skip out on the mainstage sessions, so we may want to think about mixing up our agenda as well, to see how that works for the hybrid model.”.

Lead Liaison 71

Lead Liaison Marketing Automation Services Lead Ranking Work Management 71