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Top 10 marketing automation tools every marketer must have

ClickZ

Perfect for: Driving lead management. Marketo is a multi-functional cloud-based marketing automation software that enables businesses to drive revenue with lead management and mobile marketing. Perfect for: a turbocharged lead capturing engine. Perfect for : Connecting inbound and outbound leads.

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How to Prepare for a Successful Trade Show

Lead Liaison

Evaluate lead capture options – Most trade shows partner with a lead retrieval provider for exhibitor lead capture. Consider an event lead management solution, like GoExhibit!, Sending a text message immediately upon lead capture can be very impactful, and will keep your brand top-of-mind.

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Demystifying Engagement: How to Connect with Your Audience

Lead Liaison

Liz King Caruso started her business on Twitter, but after connecting with like-minded individuals via social media, her Twitter account blossomed into a fully-fledged events business. Liz King graced InEvent’s 360° event to shed more light on how to connect with your audience.

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A/B Testing: How adding a second CTA increased clickthrough 291%

markempa

You can follow Selena Blue, Manager of Editorial Content, MECLABS Institute on Twitter at @SelenaLBlue. . Lead Management: How a B2B SaaS nonprofit decreased its sales cycle 99% [MarketingSherpa case study]. Lead Generation: The power of copy [More from the blogs]. You might also like.

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Marketing & Sales: Integrating Social Media and Lead Generation

Marketing Insider Group

Much has been discussed about the importance of aligning sales and marketing with regard to marketing automation and lead management processes. Can that content be downloaded from your website with a simple web form for lead capture? Marketing houses that content on landing pages with web forms for lead capture.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy.

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What Is Lead Management? Definition, Process, Best Practices, and Platforms

Martech Advisor

Lead management is defined as the methodology, process, and software used to reach prospective customers and convert them into buyers using targeted sales and marketing strategies. Lead management is essential for companies looking to grow their customer base and reach out to a wide audience. What Is Lead Management?