Marketing Craftmanship

MARCH 16, 2012

This effort requires that a company either engage an outside PR agency or employ dedicated staff members who are skilled at pitching stories and nurturing press coverage. So, if media placement is both an inefficient and costly marketing tactic, then why do large, sophisticated companies continue to use it?

Merchandising 100

Merchandising PR Lead Scoring Lead Ranking 100

KoMarketing Associates

MARCH 21, 2013

Mullen’s four new marketing fundamentals offer some important takeaways for B2B search engine marketers. Here are some of the biggest ones I realized, organized by new marketing fundamental. Design is the New Marketing. Executing the B2B marketing message is more complex than ever before.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

KoMarketing Associates

OCTOBER 4, 2016

Sixty-two percent believe that their current content marketing approach is more successful than one year ago. For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

SEPTEMBER 9, 2013

Dennis graduated from the University of Delaware and has a background in both SEO and digital marketing. His father owns a PR company here in Boston. I will be headed out to the show October 14 th to get the scoop on the latest marketing automation technology, lead generation tactics, data and analytics, and more.

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

KoMarketing Associates

JANUARY 2, 2014

MarketingSherpa’s 2012 Lead Generation Benchmark Report indicated that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved. Event/Trade Show Review.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

MarketingSherpa’s 2012 Lead Generation Benchmark Report indicated that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult to execute, on account of the time, effort, and expenses involved. Event/Trade Show Review.

Link Building 120

Link Building Tactics Ad Building B2B 120

Sprout Social

JUNE 24, 2019

Project Bionic is a comprehensive social media marketing agency that helps its clients reach their KPIs faster, share their stories more effectively and earn more customers who care about their brands. SSPR is an award-winning Digital PR Agency that pushes the boundaries of conventional public relations. MBT Marketing.

Advertising Agencies 67

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 67

KoMarketing Associates

SEPTEMBER 25, 2013

Re-Evaluate Google Webmaster Tools – Google Webmaster Tools provides an aggregated list of the top 1,000 search queries that drove traffic to a site within the past 30 days. While this could be valuable information for marketers, keep in mind that long-tail search traffic can be equally valuable in lead generation analysis.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Only B2B

JANUARY 29, 2018

We thought to roam around, shaking a few hands with marketing experts, and asking them to drop 1 tip would enlighten us – and trust us it all works. We have collected a few tips that summarize their lifetime expertise of lead generation via automation. Vikas has 10+ years of experience in generating B2B leads.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Marketing Insider Group

DECEMBER 15, 2010

Social networking has been around for as long as we have and yet the emergence of social media is changing the face of marketing, media, PR, customer service, advertising and ultimately entire organizations. We have to become social marketers, sales people and customer service reps. Why am I in Marketing?

Social Media 100

Social Media Web 2.0 Media B2B 100

KoMarketing Associates

MARCH 7, 2013

” Follow Artillery Marketing at https://twitter.com/ArtilleryMarket. SM/PR/Marketing/SEO/Brand ninja. Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421. Video Gamer.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Atomic Reach

MARCH 18, 2019

Matt Van Wagner is a founder of search engine marketing firm called Find Me Faster. He takes digital PR strategies to a whole new level. James Svoboda is a search marketing guru with 20+ years of experience. He is also a columnist and a co-founder of Minnesota Search Engine Marketing Association.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

KoMarketing Associates

AUGUST 22, 2012

While digital platforms have fundamentally shifted the marketing landscape, year over year report findings indicate industrial companies’ primary marketing goals have remained the same: customer acquisition and lead generation. Online) Marketing Spending on the Rise. Challenges as Far as the Eye Can See.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Ambal's Amusings

DECEMBER 17, 2009

Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Outgrow

MAY 5, 2020

The campaign witnessed a 128% increase in lead generation and conversions. More importantly, it deals with PR, strategy, launch activation, and relaunch activities. They specialize in search engine marketing, paid social, and display advertising. Also, it experienced a 59% reduction in the conversion cost.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 52

Marketing Insider Group

DECEMBER 7, 2010

. “Social&# meaning that the buyer is really in charge, that inbound techniques will drive the majority of our results, that content is still the key but social context is just as important and that social will move beyond Marketing and PR in B2B organizations and will begin to invade customer service, operations, HR and sales.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. It Depends – do you absolutely, positively need leads NOW or can you take advantage of the downturn to build your brand for the longer term? facilities management software) and branded searches (e.g.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Marketing Insider Group

NOVEMBER 9, 2010

as a PR associate, I know the importance of creating “persons&# behind a business — and blogging is one of the best ways to create personality within a business’s marketing mix. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. B2B Lead Blog ). Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Dan Greenfield/PR+MKTG Camp Dec 16 2010 Good post. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Now I still think we will always need channel managers like we do today with.com, email, etc. We will all be social strategists.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Dan Greenfield/PR+MKTG Camp Dec 16 2010 Good post. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Now I still think we will always need channel managers like we do today with.com, email, etc. We will all be social strategists.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Adobe Experience Cloud Blog

AUGUST 27, 2008

B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. Marketing and PR practitioners have actually, in many ways, been slow to get this.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Adobe Experience Cloud Blog

MAY 2, 2016

By the end of 2015, Google had won the PR battle over SEO with smarter algorithms to counter tricks and loopholes. As marketers have come to accept the inseparable relationship between SEO and content marketing, SEO has become increasingly competitive.

SEO 48

SEO Long Tail Marketing B2B Thought Leadership Thought Leadership 48

WebMarketCentral

JULY 20, 2009

Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year.

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

Hubspot

OCTOBER 5, 2010

Instead of ' Social Media ,' Use ' Real-Time Media ' - In David Meerman Scott’s new book, Real-Time Marketing and PR the word social media is strangely vacant from the title.

Paid Content 28

Paid Content Online Marketing RSS PPC 28

WebMarketCentral

APRIL 20, 2009

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Tags: Web Marketing.

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

Marketing Insider Group

FEBRUARY 5, 2024

(Search Engine Journal) Google drives 59.2% Sparktoro) The first five organic search results account for 67.6% Up Inc) Google dominates nearly 86% of the global search engine market. Backlinko) 84% of search engine users turn to Google three or more times daily. of global web traffic.

Paid Content 210

Paid Content Stats Marketing Budget Webinar Metrics 210

Hubspot

MAY 18, 2010

PR Squared. -- If public relations is your core interest, then be sure to check out Todd Defren's blog about the intersection of public relations and digital media. SEOmoz Blog. -- If search engine marketing is a top interest for you, then SEOmoz offers a wealth of knowledge with more than 3,000 detailed posts about search engine marketing.

Social Media 28

Social Media Marketing Budget Media Public Relations 28

QuanticMind

JULY 11, 2017

Why do 97% of marketing influencers believe the future of digital marketing will involve human marketers working with machine learning-powered automation? Thought leaders in PPC, social and mobile marketing explain in this in-depth survey. Because marketing/PR will forever be a relationships game – not only automation.

Paid Content 40

Paid Content Marketing AI Work Management Marketing Management 40

WebMarketCentral

SEPTEMBER 3, 2009

Three Ways People Who Aren't Running for President Can Make Social Media Pay by HubSpot's Inbound Marketing Blog Rick Burnes explains three ways that even organizations which don't have tens of millions of dollars to spend and thousands of volunteers can use social media for marketing and PR, and measure the return.

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

The Lead Agency

APRIL 30, 2019

In order to get noticed, tech marketers have to drive awareness and demand for their technology solutions through a range of channels such as Search Engine Marketing, Display Advertising, Remarketing, Social Media Trade Shows, and PR efforts.

Paid Search Agency 86

Paid Search Agency Marketing Budget Marketing Management Marketing Automation Services 86

WebMarketCentral

APRIL 1, 2006

They realize that topics like business development, lead generation, branding, etc. We started RainToday.com because there was no outlet for easily accessible, top quality content and intellectual capital in the areas of marketing and selling professional services. Get PR in major magazines (e.g.

PR 20

PR RSS Consulting Newsletter 20

Scoop.it

MAY 9, 2024

This includes social media ads, search engine marketing, and sponsored content. Hubspot Analytics – gives you detailed reports across marketing channels by analyzing lead generation, customer interactions, and behaviors. Paid Channels Paid channels involve investing in advertising to promote content.

Paid Content 89

Paid Content Distribution Top of Funnel Webinar Metrics 89

Zoominfo

SEPTEMBER 17, 2018

Discover why hundreds of thousands of online business owners turn to Amy Porterfield to generate more profits and to make sense of the online marketing space, implement the strategies that really get results, and turn that side hustle into a business that lasts. Ask Amanda About Marketing. Marketing School. Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Ambal's Amusings

NOVEMBER 19, 2009

Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Video search 101: Marketing and optimization by iMedia Connection. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

WebMarketCentral

SEPTEMBER 24, 2007

The web marketing plan development section on WebMarketCentral continues to expand with the recent addition of a Guide to Web-Based B2B Lead Generation Programs. Web-based lead generation programs supplement and complement offline efforts such as trade shows, direct mail and telemarketing.

Lead Generation 20

Lead Generation Webcast Generation Telemarketing 20