Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What’s the key to generating more inbound marketing leads? 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Valasys

JUNE 4, 2020

Businesses now will be able to reach people who have interacted with their videos previously and or with their Lead Gen Form ads. The Retargeting by Video Views and Lead Gen Forms will help marketers leverage the personalized content offering by LinkedIn to help marketers reach the audiences that are most interested in their brands.

Linkedin 72

Linkedin Lead Ranking Budget Programs Tools 72

Contently

APRIL 19, 2021

Educational courses are lead gen machines , just ask HubSpot, which offers a phenomenal set of online marketing courses. One of my favorite educational TikTokers is Hank Green , also known for his Crash Course YouTube videos that got some of us through school. Teach us (quickly). So what do HubSpot and TikTok have in common?

Brand Identity 182

Brand Identity Branding B2B Paid Search Agency 182

Heinz Marketing

APRIL 19, 2022

By accurately analyzing different lead data, you can better understand where your leads buy from, how they buy, and the best time to put your product/service in front of their eyes. These steps will ultimately lead to more personalized lead generation with higher conversion rates. Leverage Social Media Presence.

Lead Generation 100

Lead Generation Webinar Metrics Sales Qualified Leads Generation 100

FunnelEnvy

SEPTEMBER 4, 2023

Create a Targeted Social Media Plan Social media can be a potent tool for B2B demand generation. However, social media creation and distribution are resource-intensive and time-consuming. In 2022, people averaged more time spent per month on TikTok than every other platform except YouTube. The flip side is also true.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57

Unbounce

JULY 14, 2020

Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Steal Some Lead Gen Landing Page Tips From These Clever Unbounce Customers. Just getting started collecting subscribers? Vancouver Island University. The VIU team (of only six!)

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

The Marketing Blender

MARCH 15, 2021

Why Lead Gen Has Been So Difficult Since COVID and What You Can Do Get More Leads. A good rule of thumb for posting on social media is the 80/20 rule: 80% of your posts should educate, inform, or entertain, and the other 20% is a sales or promotion message. They need to use creativity and resourcefulness.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

SocialPilot

JANUARY 14, 2024

Links to Youtube videos play directly in the LinkedIn feed and typically give a 75% higher share rate. 46% of social media traffic to the company’s website comes from LinkedIn. Lead Gen Forms on LinkedIn can increase conversions by 3x. 89% of B2B marketers rely on LinkedIn for lead generation.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Go Beyond SEO

MAY 31, 2018

LinkedIn is the only social media networking site of its kind which targets business professionals. Additionally, 4 out of 5 of LinkedIn members are decision-makers in their company and according to a LinkedIn study, it is the number one platform for lead generation. What can you accomplish by using LinkedIn to market your business?

Paid Content 104

Paid Content Linkedin Paid Search Agency Advertising Agencies 104

Unbounce

APRIL 23, 2019

For inspiration, we talked to some of the most legendary marketers working today and asked them to share their most creative lead gen examples. Use these ideas as inspiration for your next lead gen campaign. Jump to a Creative Lead Gen Example. Embed Your Lead Gen Forms in Videos.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

PureB2B

JUNE 20, 2022

So where does this fit into your lead generation efforts? Integrate them into social media post copy, feature them within key pages of your website and add them to your call scripts. Featuring honest client reviews and testimonials is an authentic and simple way to generate more leads for your business. Develop visual material.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Hubspot

OCTOBER 23, 2014

Social Media. Posting on social media is probably something you''re already doing -- but below are a few ways you can take your promotions up a notch. . 31) Create a short video related to the offer to post on YouTube. You can also use paid marketing opportunities to amplify the message you already have on social media.

Lead Gen 28

Lead Gen Promotion Lead Scoring Lead Ranking 28

Unbounce

MARCH 8, 2023

. — Jessica Meher (@jessicameher) February 6, 2018 To generate leads, you need more than quality lead magnets and optimized lead gen landing pages. So: How do you come up with truly great ideas for lead generation campaigns? Use these ideas as inspiration for your next lead gen campaign.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

Scoop.it

MAY 11, 2021

When people think about content marketing, they likely think about blogging, vlogging, and social media posts that build brand awareness. According to research performed by SEMrush , 79% of companies are using content marketing to generate higher quality leads. YouTube has in-depth review videos of your product.

Lead Ranking 84

Lead Ranking Content Marketing Marketing Automation Services Planning 84

Outgrow

SEPTEMBER 12, 2022

They have also written about demand gen and how marketers confuse the concept with lead gen. YouTube – Ahrefs . Your Youtube channel can be an indispensable asset for your content marketing efforts, but only if you post the right kind of content. Do give it a read! Account-based Marketing – SalesLoft .

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Go Beyond SEO

MAY 31, 2018

LinkedIn is the only social media networking site of its kind which targets business professionals. Additionally, 4 out of 5 of LinkedIn members are decision-makers in their company and according to a LinkedIn study, it is the number one platform for lead generation. What can you accomplish by using LinkedIn to market your business?

Paid Content 60

Paid Content Linkedin Paid Search Agency Advertising Agencies 60

Convince & Convert

MARCH 23, 2011

Think of it as YouTube, but for Powerpoint. This allows me to generate leads for my sales team, and makes Slideshare a truly valuable social marketing activity with a strong and traceable ROI. Create lead gen campaigns with LeadShare. LeadShare places a lead gen form within your presentation.

Tips 146

Tips Work Management Sales Qualified Leads Marketing Management 146

Convince & Convert

JANUARY 22, 2016

For this campaign, IHOP tapped Nathan Shields, better known as SapianCakes on YouTube for creating epic pancake designs and portraits. With these types of campaigns, it will not be a memorable experience if the deliverable isn’t up to par. Thanks to the internet, there are tons of amazing creators out there.

Lead Gen 103

Lead Gen Deliverability Twitter Differentiation 103

Buffer

AUGUST 22, 2019

Pinterest is somewhat of a sleeper in the social media world. In-fact, creating specific landing pages for ads is a best practice for any brand investing in paid media. For example, one company found that changing the phrase “Request a quote” to “Request pricing” resulted 161.66% increase in clicks to its lead gen form.

Paid Content 72

Paid Content Planning Landing Pages Paid Search Agency 72

Biznology

APRIL 27, 2016

How to start thinking about content ideas to drive your lead gen and sales cycles. How to optimize your videos for email marketing and social media. The types of videos to use in each step of the sales process. Ways to distribute your videos and track results.

Video Marketing 80

Video Marketing Business Webinar Metrics Lead Scoring 80

SmartBug Media

APRIL 1, 2020

Additionally, HubSpot includes other features you need, such as search engine optimization, landing pages, lead gen forms, a blog for content marketing, and more. Integrations: Squarespace offers built-in integrations with popular services/websites like social media platforms, YouTube, Spotify, and shipping services.

Work Management 134

Work Management Budget Programs CMS Development Marketing Management 134

ClearVoice

MARCH 8, 2022

’ Amy launched her own business backed by plenty of experience; she was once a former contributor to, and Facebook Community Manager for, the Social Media Examiner, and as director of content development for Anthony Robbins Cos. Lilach was a social media content pioneer when social media first became a thing in the 2000s.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

nDash

DECEMBER 23, 2021

Social Media Strategies Summit. Host: Rising Media. Social Media Marketing World 2022. Host: Social Media Examiner. Social media plays an integral role in a company’s content marketing strategy , and the Social Media Marketing World 2022 conference is the place to learn about its continuous change.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Webbiquity

SEPTEMBER 19, 2023

Image credit: Alexander Shatov on Unsplash As noted here previously, LinkedIn is the Tom Brady of social media platforms for B2B marketing ; there is no close #2 (though Twitter may yet hold on). When naming your campaign, use descriptive names with dates, e.g., “2022-06 Automotive Market Ebook Download with LI Lead Gen.”

Linkedin 282

Linkedin Advertisements Advertising Practices 282

LeadSquared

NOVEMBER 22, 2019

You can also run ads on LinkedIn, YouTube and Bing in addition to Facebook and Google Ads. A third-party website is used to run advertisements in the form of emails, display ads, blog posts, and social media posts. The lead generation goal works better than brand awareness. You can then plan your campaigns accordingly.

PPC 52

PPC Lead Ranking Planning CTR 52

Hubspot

JUNE 20, 2018

Using Social Media. Use your social media accounts to host a free giveaway in exchange for contact information. Promote one of your lead-gen offers on Twitter. Publish links to gated offers via social media. From this board, we've been able to generate new leads and grow our email list.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

LeadSquared

DECEMBER 2, 2020

Without a lead generation strategy that is properly thought through, your company will struggle to make sales and expand at an acceptable pace. Traditional lead generation strategies that focused on one-way communication will not cut it in the connected world of today. B2C lead generation strategies. Personalize email marketing.

Paid Content 52

Paid Content Lead Generation Sales Qualified Leads Lead Scoring 52

ConvertKit

JANUARY 20, 2022

Custom media like images, videos, and files help make your landing page more engaging to increase your email list subscribers. Creatives of all types use ConvertKit including musicians , coaches , bloggers , artists , designers , YouTubers , authors, streamers, photographers, filmmakers, and more. Landing pages. Lacks integrations.

Budget Programs 90

Budget Programs Marketing Automation Services Enterprise Management Cost 90

Adobe Experience Cloud Blog

APRIL 20, 2011

As a social media tool that is called the “YouTube of slide presentations&# , doesn’t this sound like something you need to add to your B2B social media strategy? Once a presentation is uploaded to SlideShare, users can rate, comment on, and share these via social media. What is SlideShare?

B2B Marketing 48

B2B Marketing Paid Search Agency Planning Marketing Automation Services 48

Sales Engine

JANUARY 25, 2016

So how do you go beyond lead generation to domination? That may mean a blog, a magazine, a podcast series, or a YouTube channel, etc. I don’t care if it’s email, social media, cold calling, or direct mail… Any of these methods are going to have relatively low response rates. Media math is different.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Moz

JANUARY 5, 2020

Residents, new neighbors, and travelers seeking what you offer will almost certainly find something about your company online, whether it’s a stray mention on social media, an unclaimed local business listing generated by a platform or the public, or a full set of website pages and claimed listings you’ve actively published.

Google 78

Google SEO CAN-SPAM Communities 78

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Directive Agency

JULY 7, 2017

For example, here at Directive we noticed that some of the leading pain points of our portfolio (prior to partnering with us) were generating demand for their brand, and generating high ROI once they have built said demand. Youtube channels work for many hands on marketers working in the trenches of campaign set up and optimization.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Oktopost

JUNE 22, 2023

Let’s start at the very beginning: social media is perfect for lead generation. If you’re looking for high-scoring leads that fall squarely within your market, then look no further. Too often, we equate social media with customer management. But that’s not to say that your socials can’t play a pivotal role in lead gen.

Social Media 118

Social Media Lead Scoring Lead Ranking Sales Qualified Leads 118

Sprout Social

APRIL 6, 2021

For every growth strategy you develop, you also need a plan to acquire fresh and relevant leads. The good news is social media can be your most valuable lead generation channel if you know how to use it right. billion people using social media worldwide, it’s the perfect channel for businesses to reach and attract leads.

Paid Content 141

Paid Content Social Media Lead Generation Campaigns 141

Optinmonster

AUGUST 17, 2021

For example, if you search for something on YouTube, you’ll get tons of videos on the topic you’re looking for. Social Media Integration: Integrate your giveaway campaigns with popular social media platforms such as Facebook, Instagram, Twitter, and more. This psychologically influences other people to invest in your products.

Lead Scoring 91

Lead Scoring Lead Ranking Generation Webinar Metrics 91