DivvyHQ

JULY 23, 2019

Keyword mapping is an organizational tool that involves mapping out your site structure, keyword targeting each individual page, implementing proper SEO tactics, and making recommendations in order to have a smoothly-run website. See below a sample keyword map: . Goal setting is arguably the most essential part of digital marketing.

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

NuSpark Consulting

AUGUST 9, 2012

That’s one of the most misunderstood questions in marketing today. Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . Social media marketing in theory isn’t all that different from traditional media (well it is, but). Retweets of Your Content.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

seo.co

FEBRUARY 15, 2021

The great thing is that oftentimes performing SEO outside the United States can be easier for several reasons: There is less competition in given niche markets, particularly for languages outside of English. Google accounts for nearly 70% of all global search traffic. Foreign on-site SEO mostly follows the same rules as local SEO.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Convert

DECEMBER 6, 2021

A Data Layer is a medium layer between your website and your tag management solution (such as Google Tag Manager or Tealium), where you can store, process, and exchange data. More data in the Data Layer means better marketing. What Is a Data Layer? E-commerce Tracking Data. Can you guess which?

Marketing Analytics Tools 52

Marketing Analytics Tools Work Management Tools Marketing Management 52

Convert

APRIL 12, 2021

A/A tests work best with large traffic sites as the sample data needed to accurately check can be quite large, but the difference in a 1% error could be huge. We hadn’t run any new marketing campaigns and so I did a little investigating to find out where the traffic came from. Crazy, right?

Click Rate 122

Click Rate Lead Scoring Lead Ranking Paid Search Agency 122

Hubspot

NOVEMBER 22, 2016

Enter A/B testing : one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. Analytics firm Heap published the results of a simulation , which displays how ending your test early compromises your results. The Fix: Stick to a predetermined sample size.

Sample 28

Sample Marketing Analytics Tools Conversion Rate Statistics 28

Convert

MAY 16, 2022

How do you achieve all these with visual elements and product descriptions on such a high-stake page as the product page? As the de facto landing page in several marketing scenarios, you may be nervous about making changes to your Shopify product page. That’s where testing helps out. You’re not alone.

Optimization 52

Optimization Product Top of Funnel Best Practices 52

Optinmonster

APRIL 5, 2024

Split Testing the Wrong Page One of the biggest problems with A/B testing is running your tests on the wrong pages. Split Testing the Wrong Page One of the biggest problems with A/B testing is running your tests on the wrong pages. But how do you know which pages should you test?

Top of Funnel 63

Top of Funnel Case Studies Marketing Analytics Tools Case Study 63

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. When a visitor lands on your website, they are looking for an answer to a problem. What’s that, you ask? Common types of email opt in forms. The exit intent form.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. When a visitor lands on your website, they are looking for an answer to their problem. What’s that, you ask? Common types of email opt in forms. The exit intent form.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

ConvertKit

DECEMBER 31, 2019

Think about the last time you created a landing page. One landing page, to go—hold the pickles. I'll take a wild guess and say you likely chose what should be on your page based on what you thought your audience needed. It's easy to create a landing page and then forget about improving it over time.

Landing Pages 70

Landing Pages A/B testing Conversion Conversion Rate 70

Optinmonster

SEPTEMBER 5, 2023

For good reason, guest posting has become a buzzword in digital marketing. It’s an influential marketing hack bloggers and businesses use to reach new audiences, share expertise, and boost their online presence. For example, you can use Google to find sites that accept guest posts on the topics you want to write about.

Lead Scoring 96

Lead Scoring Lead Ranking Landing Pages Domain 96

Moz

DECEMBER 19, 2019

Posted by RuthBurrReedy Clean, useful Google Analytics data is all-important — both for you, and for the clients and colleagues that will be working on the site in the future. Ruth Burr Reedy shares her absolute best tips for getting your Analytics data accurate, consistent, and future-proof in this week's Whiteboard Friday.

Marketing Analytics Tools 66

Marketing Analytics Tools Analytics CMS Development Sample 66

Optinmonster

OCTOBER 29, 2021

Generating leads helps you begin to build a warm market that you can grow into future paying customers. Experiment With New Strategies : As your audience increases, your marketing data will become more valuable in planning future campaigns. To do that, you’ll need OptinMonster’s powerful and effective targeting rules.

Sales Qualified Leads 59

Sales Qualified Leads Software Lead Scoring Lead Ranking 59

Optinmonster

DECEMBER 12, 2022

Ever wonder why everyone seems to be talking about their content marketing funnel? It’s not just an online marketing buzzword. Content marketing funnels are a powerful way to guide customers toward buying from you, without being too pushy or resorting to shady sales tactics. What Is a Content Marketing Funnel?

Top of Funnel 82

Top of Funnel Marketing Funnels Examples Content Marketing 82

Optinmonster

MARCH 18, 2020

Are you following A/B testing best practices for your opt-in marketing campaigns? Why You Should Split Test Your Marketing Campaigns. There are several reasons why split testing website marketing campaigns makes sense. That way you know for sure when a particular marketing tactic or campaign is working. Lead magnet page.

Practices 96

Practices Best Practices Sample Statistics 96

Convert

AUGUST 30, 2022

Use the Goldilocks rule: not too many and not too few. Check out this sample Shopify report by Convert! Top landing pages: Shows the page where customers start a session. The Shopify Plus plan also allows you to create custom reports beyond the normal marketing reports and sales reports you’d get.

Lead Ranking 52

Lead Ranking Lead Scoring Conversion Rate Click Rate 52

Webbiquity

MARCH 23, 2017

Some sources recommend the 80/20 rule, others peg the ideal at closer to 50/50 , and still others (such as the brilliant Heidi Cohen ) note that “it depends.” Sample review: “LinkedIn Pulse is a mobile app that pushes news feed of your selected topic to your device. A premium account provides analytics and wider exposure.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Single Grain

JUNE 28, 2019

They changed the title tag for specific pages on their website, then monitored the effect on website visits: The experiment had mixed results, with some control groups having a positive impact on visits, and others having minimal (or a negative) impact. 5 Important Landing Page Elements You Should Be A/B Testing.

SEO 104

SEO CTR Lead Scoring Lead Ranking 104

QuanticMind

OCTOBER 24, 2017

Day 1 of #SMX East offers the keynote address from Google on online-to-offline (o2o), Shopping best practices, Display best practices and more. QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. SMX East 2017, Day 1.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Convert

MARCH 21, 2023

Everything you need to know about finding the ideal tool to ace marketing and optimization. Scroll Heatmap (Scroll Map) How far do folks scroll to read the content on your page? Are you losing them at specific points on the page? It’s unlike anything else you may find online. Want to see all the 40 Heatmap tools right now?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Optinmonster

MARCH 11, 2024

Adding social proof to your marketing campaigns can help you establish trust among your potential customers and increase sales. Testimonials can increase conversions on sales pages by 34%. All these stats show that social proof is a must-have factor in your marketing strategy to help you position your business as a trustworthy brand.

Tools 68

Tools Work Management Marketing Management Best Practices 68

Convert

OCTOBER 2, 2020

A/B Testing is an experiment that compares two or more versions of a specific marketing asset to determine the best performer. Create/design a conversion-focused website and marketing assets. Improve marketing campaigns. What pages are performing poorly, high visits but high bounce rates? Leverage the 80/20 rule.

Multivariate analysis 93

Multivariate analysis Peer-to-peer Statistics Top of Funnel 93

Martech Advisor

OCTOBER 7, 2019

The position of a marketing automation manager and specialist is sought after as the martech industry continues to grow exponentially. Let’s look at the role of a marketing automation specialist, skillset, job description, and how you can get started in this lucrative role. The Role of a Marketing Automation Manager.

Marketing Automation Services 47

Marketing Automation Services Enterprise Management Work Management Marketing Management 47

Convert

JANUARY 17, 2022

If your first marketing efforts failed to bring customers, would you stop trying? So they remove some form fields from their landing page and the click-through rate jumps 10%. In other cases, increasing conversions in an isolated part of the marketing funnel can backfire: Conversion rate is a snapshot in time.

Top of Funnel 52

Top of Funnel Lead Ranking Multivariate analysis Marketing Funnels 52

Convert

OCTOBER 27, 2021

Is your marketing not performing how you want it to? You can learn to make your marketing far more effective by improving it with A/B testing! You can learn to make your marketing far more effective by improving it with A/B testing! Have a landing page ? You can test how well that traffic converts on that page.

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Single Grain

JULY 22, 2019

In the past, we’ve written about affiliate marketing , as well as the various pitfalls and benefits that come along with it. As an affiliate marketer, you earn commissions by sending traffic to other companies’ promotions. That’s where performance marketing comes in. What Is Paid Performance Marketing?

Advertising Agencies 85

Advertising Agencies Paid Search Agency Planning Marketing Analytics Tools 85

Optinmonster

NOVEMBER 15, 2022

This makes lead magnets one of the most important parts of your content marketing strategy. As a marketer, it’s your job to give them a compelling reason to do so. Note: if you need clarification on why email is the best way to market to anyone online, check out our complete beginner’s guide to email marketing here.).

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

Directive Agency

MAY 9, 2017

B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? Part 4: Content Marketing. People Every Growth Driven B2B Marketing Team Needs. Person 1: VP of Marketing.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Single Grain

NOVEMBER 16, 2023

If you are looking to drive high-value MQLs and raise the CLV of your SaaS organization, you need a killer SaaS content marketing strategy. Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Single Grain

FEBRUARY 22, 2024

But it’s not just about being present on these platforms, it’s about optimizing your ecommerce marketing strategy to get the edge over the competition. If you want to build an ecommerce empire, your ecommerce marketing strategy is going to be the cornerstone of that growth.

eCommerce 52

eCommerce Paid Content Tactics Tips 52

Single Grain

SEPTEMBER 10, 2019

Content marketing has been growing exponentially in popularity and there are now over 500 million blogs on the Internet (1.6 As with any great marketing channel, content marketing has become saturated and is less effective in 2019 than it was ten years ago. 3) Develop Content Marketing Goals.

Top of Funnel 112

Top of Funnel Paid Content Content Marketing Tips 112

Convert

APRIL 12, 2022

Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. Your marketing attribution sucks Tools can’t give you any usable data and your team can’t attribute revenue to specific changes. You can then use this data to influence your marketing strategy. Sample and Population.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Maybe your competitor casually mentioned it on a podcast or your marketing team thinks it’s a great idea. Your marketing attribution sucks Tools can’t give you any usable data and your team can’t attribute revenue to specific changes. You can then use this data to influence your marketing strategy. Sample and Population.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Content Marketing Institute

JANUARY 21, 2019

I know what you might be thinking: What happened to the content I’m used to reading here at Content Marketing Institute? 15% of B2B brands implement influencer marketing via “consistent, integrated campaigns,” according to research from Traackr and Altimeter Group. To summarize: Target audience = digital marketers.

Content Marketing 97

Content Marketing Planning Top of Funnel Paid Search Agency 97

Convert

OCTOBER 25, 2022

For example, if you’re a social media marketing person, your time is better spent on growing the audience there and leading them to the landing pages Luat Duong, Head of Search, Scandinavian Biolabs. analytics, sales reports, etc.). Consider sample size when designing tests. Both need users or sample sizes.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Convert

AUGUST 25, 2021

Integrations are the backbone of creating an interconnected stack of teamed-up tools to supercharge your A/B testing, marketing, or conversion rate optimization efforts. If you’re concerned about how much of an impact flicker may be causing to your site, you may opt into testing the same landing page experience but introducing flicker.

Work Management 98

Work Management Budget Programs Optimization Marketing Management 98