Industrial Marketing Today
JULY 20, 2021
The importance of landing pages for industrial lead generation cannot be overstated. That’s where conversions happen—visitors turn into leads. Landing pages are where your visitors first land from a marketing campaign or a social. This is only a content summary.
Webbiquity
AUGUST 26, 2021
The two most common objectives for digital marketing campaigns (and B2B marketing in general) are brand awareness and lead generation. Lead generation is, of course, the process of enticing prospective customers to provide you with their contact information so that you can contact them directly and stay in touch with them, a.k.a.
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Webbiquity
NOVEMBER 17, 2022
While every page on your website should serve a purpose and add value for visitors, landing pages deserve special attention. These are the pages you actually pay to drive traffic to, such as when a prospective clicks on one of your search ads and is taken to a page with a call-to-action (CTA).
Marketing Insider Group
MARCH 11, 2024
All customers you get to the bottom of the marketing and sales funnel begin as leads. In today’s environment, your digital presence offers the best opportunities for generating leads. How to Determine Why New Leads Aren’t Coming In But what if you aren’t seeing enough new leads online to give you something to work with?
Speaker: Paul Slack - Vende Digital CEO
You’ll learn cost-effective digital tactics that are working right now to produce qualified leads. Generate leads more predictably at a lower cost. Create the perfect landing page that converts. Develop lead magnets that your audience will love. Sponsored by: Vende Digital.
Marketing Insider Group
JANUARY 14, 2021
You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in. Optimizing your landing pages means making the most of the traffic you already have. Simple landing pages are best to draw attention to your CTA.
Zoominfo
JANUARY 19, 2021
Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. Let’s get into the importance of landing page content marketing, and how to build them for your digital marketing strategy.
Speaker: Howard Sewell, President, Spear Marketing Group
Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns. Critical tips for maximizing landing page conversions. You’ll learn: How to write focused, effective emails that drive action.
Speaker: Brian Massey, Founder of Conversion Sciences LLC
In Brian’s session, you’ll learn: How a data-driven landing page is crafted. Scoring" leads with dollars. We're going to cover a lot of very important ground for digital marketers and business owners. How to make design and copy decisions with data. The tools optimizers use to increase conversion rates.
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