LeadSquared

SEPTEMBER 16, 2015

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. Is landing page always necessary for Google ads? Question 7. Question 8.

Adwords 52

Adwords Lead Gen FAQ Webinar Metrics 52

KoMarketing Associates

APRIL 7, 2021

For instance, what are the bounce rates on your landing pages? Demand Gen Report’s 2021 Content Preferences Study of B2B buyers also found that buyers prefer webinars above all other top content formats, ranked as follows: Webinars: 57% (compared to 54% in 2020). White papers: 55% (compared to 60% in 2020).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

New North

MAY 8, 2023

If you’re an MSP in the early stages of defining a lead gen strategy? Start with our Lead Generation Quick Start Guide for MSPs. In general, each piece of content you produce (whether it’s a blog post, a landing page, or even a social media ad) should aim to boost brand awareness, educate your customer, and drive conversions.

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

PureB2B

JUNE 20, 2022

If you don’t conduct A/B testing with your lead generation campaigns, it’s still possible to find success, but you’re less likely to replicate it. Subject lines, images, length, and tone of copy, landing page and email layouts, to name a few. So where does this fit into your lead generation efforts?

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

Content Standard

MARCH 28, 2019

According to research from the Content Marketing Institute , 53 percent of B2B marketers say that white papers are the most effective mid-stage asset, along with ebooks (39 percent) and case studies (42 percent). In other words, long-form content plays an important role at this stage. ” Targeting Different Stakeholders.

Top of Funnel 78

Top of Funnel Work Management Marketing Funnels Marketing Management 78

SmartBrief - Marketing

JULY 20, 2023

You’ll take an inventory of all your marketing programs and campaigns run to date: The content you’ve created including assets such as emails and landing pages. Lead audit Have you run any lead gen programs this year? If you’re more of a fan of acronyms, think AAA: audit , analyze and action.

Planning 52

Planning Buyer Personas Budget Programs Marketing Budget Creation 52

Biznology

AUGUST 21, 2013

The search terms customers use to find your site, the landing pages through which they enter your site, and the devices they use to access your information—whether desktop, tablet, or mobile—work together to uncover key drivers of consumer intent. Then adjust your landing pages to highlight the things your customers care about.

Landing Pages 80

Landing Pages Business Lead Scoring Lead Ranking 80

Walker Sands

JULY 16, 2019

Step one is to audit your existing content – from landing pages and blogs to case studies and print collateral. To learn more about this process, read our Seven Steps to Generating ROI with B2B Content white paper. And, as always, ensure you have strong and prominent CTAs on every landing page and throughout your website.

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Sales Qualified Leads 40

SmartBug Media

APRIL 29, 2021

My personal takeaway from 2020 was the vital importance of two things: toilet paper and online shopping. Whether this is on a landing page or in a chatbot, you can create a highly customized experience in just a few clicks. During the worldwide lockdown, we were all forced to depend on the web far more than ever before.

CMS Development 105

CMS Development Trends Design Industry CMS 105

Sharpspring

JULY 13, 2021

You can then engage visitors by creating a series of landing pages where the content changes based on the visit number. For example, a first visit may offer an introductory video, a second visit may offer an educational white paper and a third visit may offer a discount code.

Lead Generation 84

Lead Generation Sales Qualified Leads Marketing Websites Generation 84

SnapApp

SEPTEMBER 19, 2019

When used correctly, it can be a powerful tool to highlight and prioritize the most engaged and qualified leads to send to sales. Optimize your lead gen channels, send your best stuff to sales, and wait for your conversion rates and marketing contributed revenue to rise. . This seems like a pretty solid approach, right?

Lead Ranking 85

Lead Ranking Lead Scoring Activities Sales Qualified Leads 85

Metadata

OCTOBER 6, 2021

You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen. Cost per lead (CPL): CPL measures the efficiency of your campaign. Most-used CTAs for lead generation. 46% also used “Learn More” for lead gen—but be careful to set clear expectations.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Webbiquity

SEPTEMBER 19, 2023

To start a campaign where you have a clear call to action with a landing page form paired to a post-submit thank you page (e.g., When naming your campaign, use descriptive names with dates, e.g., “2022-06 Automotive Market Ebook Download with LI Lead Gen.” a webinar registration) or a really strong landing page.

Linkedin 285

Linkedin Advertisements Advertising Practices 285

Unbounce

FEBRUARY 17, 2021

Put simply, you work hard for engagement—don’t squander those clicks by sending them to a generic web page. Instead, use Twitter landing pages to help you get more value from every follower who clicks. What is a Twitter Landing Page? How Twitter Landing Pages Fit into Your Social Media Campaigns.

Landing Pages 145

Landing Pages Twitter Examples Demand Generation Agencies 145

Digital B2B Marketing

JUNE 20, 2013

A lead gen form. Even a FB page! I probably don’t want your white paper. When you scanned it (yes, I did, I was so floored by the execution), you went to a page with a flash video providing more information. Don’t Use Mobile Pages. Don’t Say Where It Will Go. Tell me where I’m going.

Paid Search Agency 100

Paid Search Agency Lead Gen Mobile Marketing Barriers 100

Sharpspring

JULY 13, 2021

You can then engage visitors by creating a series of landing pages where the content changes based on the visit number. For example, a first visit may offer an introductory video, a second visit may offer an educational white paper and a third visit may offer a discount code.

Lead Generation 63

Lead Generation Sales Qualified Leads Marketing Websites Generation 63

Smashmouth Marketing

SEPTEMBER 23, 2009

sherpab2b09 kimalbee : SMB Newsletter Response: Look beyond the opening click to conversions when examining response and best day to deliver #sherpab2b09 viewstream : @KenricVanWyk landing page driven site fueled only by organic search. SO leverage content, and find inexpensive ways to produce. sherpab2b09 [link].

Webcast 100

Webcast Lead Scoring Lead Ranking Lead Gen 100

Buzz Marketing for Technology

JUNE 15, 2009

In a blog post a few weeks ago called - Why is measuring Lead Gen in Social Media so hard? - I detailed a few ways that companies used to track lead generation such as: a unique 800 number in their white papers or a unique hotlink or email address embedded in their white papers.

Social Media 100

Social Media ROI Media Lead Gen 100

Buzz Marketing for Technology

NOVEMBER 21, 2012

Specific elements, such as calls-to-action, landing page layouts, homepage design and forms, are high on B2C marketers’ list of optimization priorities—and yet, they are very much a part of a B2B site. Like many B2C sites, your products and services pages are a category. 3) Treat your content like a category.

B2B Marketing 100

B2B Marketing B2B Buying Cycle Paid Search Agency 100

Metadata

OCTOBER 6, 2021

You’ll optimize to this metric if you’re running a brand campaign, while you’ll optimize to CPL for lead gen. Cost per lead (CPL): CPL measures the efficiency of your campaign. Most-used CTAs for lead generation. 46% also used “Learn More” for lead gen—but be careful to set clear expectations.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Webbiquity

MARCH 9, 2017

Subscribe to your newsletter or blog, download a white paper or report, complete a brief survey, register for a webinar. Here are a dozen tools to help you create pop-ups, landing pages, and forms, and optimize your calls to action for conversion. Landing Page Builders. Pricing: free, $29 or $59 per month.

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

SnapApp

MAY 27, 2014

79% of visitors to the blog post engaged directly with the quiz, and 56% completed the lead gen form in order to receive their “B2B Display Advertising For Dummies” guide. Some prospects will respond to “Download This White Paper”, and an additional subset will respond to “How Well Do You Know Best Practices In Promoting Webinars”.

Lead Scoring 48

Lead Scoring Lead Ranking Webinar Metrics Generation 48

Sharpspring

JULY 10, 2021

You can then engage visitors by creating a series of landing pages where the content changes based on the visit number. For example, a first visit may offer an introductory video, a second visit may offer an educational white paper and a third visit may offer a discount code.

Lead Generation 40

Lead Generation Sales Qualified Leads Marketing Websites Generation 40

Inbox Insight

MARCH 27, 2018

Hope they become a lead on your landing page. Creating a content marketing programme for generating inbound leads is certainly a valid tactic, but there are a few things to consider. You have a bit of control through keywords… but you can’t really decide who is searching for you and coming through your landing pages.

Top of Funnel 75

Top of Funnel Work Management B2B Marketing Marketing Management 75

Vidyard

FEBRUARY 4, 2014

One option is to create a landing page requiring an email address or other information prior to full version content on the redirect link. You may already use this method, but it’s not always ideal as it can involve long page load times, more clicks, and the landing page is open to sharing and won’t be private.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Anything Goes Marketing

JULY 4, 2010

This is typically done when visitors arrive on a landing page where they are encouraged to fill out a form to receive something in return (demo, white paper, webinar etc…). Tags: segmentation landing pages email marketing lead generation. Until next time.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Industrial Marketing Today

MARCH 17, 2011

Here are some suggestions for repurposing existing content to make them reader-centric while driving lead gen and sales for your company: Drive traffic back to product pages on your site by turning Frequently Asked Questions (FAQs) into individual “how-to” blog posts.

Top of Funnel 60

Top of Funnel FAQ Case Studies Content 60

Webbiquity

JANUARY 2, 2013

Social media may be good for 99 things, but lead generation ain’t one of them. According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” B2B Lead Blog ). Lots more content = lots more leads.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Industrial Marketing Today

JULY 9, 2010

Marketing Automation software is widely used to execute key marketing functions like lead scoring and routing, nurturing via drip marketing, creating email campaigns and landing pages, tracking, measuring and reporting using a unified dashboard. This white paper aims to change that perception of them.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Single Grain

APRIL 18, 2023

Your efforts are successful…until you lose the leads you have been working so hard to attain. If your current lead gen strategy isn’t successful, it may be time to call in a professional. In this post, we’ll help you understand the benefits of lead generation outsourcing and how to find the right lead gen company.

Lead Ranking 52

Lead Ranking Lead Generation Marketing Qualified Leads Sales Qualified Leads 52

Optinmonster

MARCH 13, 2024

For example, participants can get extra giveaway entries for completing specific tasks like signing up for your email list, referring a friend, or liking your page on Facebook. Make Use of Gated Content Do you have high-quality long-form content, such as an ebook, white paper, or other downloadables published on your website?

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Launch Marketing

MAY 31, 2023

For example, adding new, bold elements to the design of a video or white paper might make the content more appealing, thus drawing more attention and increasing the number of people that come across it. A white paper should deliver research- and data-backed content to audiences so they can then utilize that information in their organization.

B2B Thought Leadership 112

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 112

Hubspot

APRIL 9, 2012

Social media is an effective lead generation tool that many marketers overlook -- select a piece of educational content and post a brief message to accompany the link to the content's landing page. Perform an A/B test on an underperforming landing page. Create a landing page for your offer.

Work Management 28

Work Management Landing Pages Lead Scoring Lead Ranking 28

Unbounce

DECEMBER 12, 2019

With that in mind, we’re revisiting the big lessons drawn from our most popular pieces on digital marketing and landing pages. Lesson 1: Slow page speed is killing your conversions. This research stirred up all kinds of reasons why you definitely need to keep speed in mind when creating landing pages.

Landing Pages 126

Landing Pages Planning Paid Search Agency Stats 126

Hubspot

AUGUST 10, 2011

Improve blogger relations by giving other bloggers' content some link love, or increase chances for lead generation by linking to relevant, downloadable content like ebooks and webinars on your own site. As we said before, a blog can be a very helpful lead generation tool. Forget to attribute your sources.

Blogger 28

Blogger Lead Gen Sales Qualified Leads Landing Pages 28

ClearVoice

JUNE 29, 2022

How do I use gated content to generate quality leads? Consider this your guide to gated content lead-gen! White papers. A gated content landing page. This page will include some sales copy to entice customers to register, as well as a form for their information. What are the benefits of gated content?

Lead Ranking 94

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 94

Unbounce

MAY 1, 2019

PPC also offers superior agility when paired with a landing page tool like Unbounce. But should you build a lead pipeline by targeting top-of-funnel prospects to nurture? What’s the best way to set up a compelling offer for your SaaS PPC landing pages? We set out two campaigns with two distinct landing pages.

Marketing Budget 111

Marketing Budget Lead Nurturing PPC Lead Ranking 111