B2B Marketing Traction

NOVEMBER 27, 2012

Studies have shown that you should position key content on your web pages in a certain format in order to have maximum impact. If you do it right, visitors to your site can answer the question in their minds when they land on your web page – “Is this what I’m looking for?” They scan it.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools B2B Marketing Content 100

B2B Marketing Traction

AUGUST 16, 2013

When you bought SEO services, did you pay to improve your website’s performance in search engine results? Or, did you actually pay to get your website demoted from the results or even delisted? Your SEO vendor still focuses on quantity, not quality, of incoming links to your website. Here are some of the warning signs: 1.

SEO 100

SEO Buy Marketing Proposals Vendors 100

B2B Marketing Traction

MARCH 8, 2012

Do visitors on your site feel like they’ve landed on another planet? Certainly a company website is one of the most critical brand touch points. Once they’ve landed on your home page, is there a way for them to interact? Do you need help creating a more effective, engaging, and likeable website?

Marketing Websites 100

Marketing Websites CMO Forrester Display 100

B2B Marketing Traction

OCTOBER 4, 2011

You invested in a great corporate website. Now it’s time to invest in great content and a system for nurturing the qualified leads you get from your website and converting them to customers. When someone lands on your website, they may spend some time looking around. You got traffic, but did you get results?

Traffic 100

Traffic Marketing Websites Buying Cycle Urgency Marketing 100

B2B Marketing Traction

JUNE 12, 2012

Now more than ever, your website is critical to marketing success. Websites are the center of all marketing activity, whether you like it or not. sources before they make their buy decision and go to a website or store to buy. sources before they make their buy decision and go to a website or store to buy. 88% of U.S.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

JANUARY 10, 2012

On every website page or blog entry you have an opportunity to include headlines. For example, a home page may have no headlines at all. For example, a home page may have no headlines at all. For an additional resource on writing effective headlines, check out Copyblogger’s page How to Write Magnetic Headlines.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

FEBRUARY 28, 2012

When you post content such as a link to your newsletter, press release, blog entry or an article about your industry or business, that content displays on the newsfeed of the people who clicked on your page to “Like” your company. ” Fill out a form to download valuable material from your website. Conversions?

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

JULY 2, 2014

Landing on a page that only contains text is not very appealing. Make your blog easy to scan with headlines, and use the headline hierarchy ( for example H1 for titles, H2 for subtitles, H3 for highlighting points, H4 for information about the blog ) that is common on websites to show the reader what is most important, etc.

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

B2B Marketing Traction

FEBRUARY 23, 2015

While eLetters can give you an opportunity to provide snippets of articles with a link to read more on your website, your readers may not want to do the extra work to click through and wait for the article to load. Know what your audience needs and wants. Do you need help getting a email newsletter or other marketing started the right way?

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

JANUARY 16, 2012

Scan a QR code and view a custom landing page on their smart phone? Don’t use up all the space on the one-page. By the way, your call to action may be for them to go to your website to get all those details you wanted to include on the one sheet! Make it a downloadable PDF from your website.

Sample 100

Sample Paid Search Agency Trade Show Marketing Proposals 100

B2B Marketing Traction

MARCH 26, 2015

Once upon a time it was thought that businesses could get better search engine performance if they owned multiple keyword-rich URLs that open separate, optimized websites and link to their main business website. Some had even snapped up multiple keyword rich domain names to be better able to dominate the first page of search results.

Domain 100

Domain Keywords CAN-SPAM Blogger 100

B2B Marketing Traction

AUGUST 26, 2013

So, it is really key to write concisely and focus on your one story – your company received an award, is having an event, has landed a major new customer contract, or is launching a new product. Provide your company website address if you didn’t in the first paragraph.

Press 100

Press Distribution Opinions Tactics 100

B2B Marketing Traction

NOVEMBER 23, 2011

Website traffic, click-throughs, commenting, sharing, purchases are all captured for the marketer to analyze. Testing is faster as marketers can quickly set up landing pages to see which ones get the best results for a certain audience. ” What say you?

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100