The Point

MAY 8, 2012

An effective landing page does two things, I would argue: 1) it validates the viewer’s decision to click on whatever ad it was that led him or her to the page in the first place, and 2) it closes the deal. In these situations, the landing page should simply reinforce the key selling message and get out of the way.

Landing Pages 100

Landing Pages Microsite Terms and Conditions Paper 100

Webbiquity

APRIL 14, 2010

Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets. Find out how to make landing pages work harder and increase conversion rates. Learn which attributes to double-check before launching a new site, mortal web design sins to avoid, and how to create a custom 404 error page.

Landing Pages 100

Landing Pages Design Microsite Tips 100

The Point

MAY 19, 2020

Use of a subscription management (subscriber preference) page, enabling prospects to select topics of most interest to them, thereby increasing engagement and reducing unsubscribes. Segmentation of key nurture tracks by persona, vertical, or lead source, using dynamic content where possible for maximum scalability.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

ClearVoice

APRIL 13, 2024

Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. Add or delete sections to your existing pages.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Kevin Indig

JULY 31, 2023

Search Intelligence used Google Keyword Planner to land massive links for our Bingo client from: The Sun (DR 90) MSN, (DR92) Blackpool Gazette (DR 72) many other UK news publications Read how they did it In early June, I posted a snarky Tweet (Xeet?) Pages that are crawled more often tend to coincide with pages thank rank better ( source ).

PageRank 98

PageRank Microsite Comparison SEO 98

NuSpark Consulting

JULY 24, 2011

Via your landing page. Are those keywords the basis of your website page titles and meta descriptions? Landing Page Content Strategy. Now we get into the complementary, and just as important, lead generation tactic, email capture via landing pages. Here’s how: Pay-Per-Click. Pure lead generation.

Landing Pages 100

Landing Pages Planning Lead Generation Marketing Strategy 100

NuSpark Consulting

JULY 24, 2011

Via your landing page. Are those keywords the basis of your website page titles and meta descriptions? Landing Page Content Strategy. Now we get into the complementary, and just as important, lead generation tactic, email capture via landing pages. Here’s how: Pay-Per-Click. Pure lead generation.

Landing Pages 100

Landing Pages Lead Generation Planning Lead Scoring 100

Marketing Insider Group

NOVEMBER 4, 2010

How to go from first contact to signed contract faster To go from first contact to signed contract faster, we recommend using campaign landing pages that employ segmentation based on a variety of factors including the type of buyer you’re talking with or his/her place in the buyer cycle. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

How to go from first contact to signed contract faster To go from first contact to signed contract faster, we recommend using campaign landing pages that employ segmentation based on a variety of factors including the type of buyer you’re talking with or his/her place in the buyer cycle. 5% conversion rate of mostly unqualified leads.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Salesforce Marketing Cloud

AUGUST 27, 2021

Watch how a manufacturing company utilizes out-of-the-box templates to build fast-loading landing pages and event sites with Microsites , supercharges campaign analytics with Datorama Reports for Marketing Cloud — Advanced, and modernizes the post-purchase experience with Salesforce Order Management for B2B.

Microsite 98

Microsite Salesforce.com Landing Pages Acquisitions 98

Anything Goes Marketing

JULY 20, 2007

Does your website have a home page? Ok, that's a stupid question but because of the preponderance of use of search engines in browsing the web, home pages are just not the same as they once were. A site can now have multiple home pages depending on what search query was used to end up on your website. Is your website ready?

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

MindFire

JULY 13, 2021

We discuss key insights that will help you understand how OptiChannel works with: Direct Mail & Personalized URLs (“PURLs”) Email SMS & Ringless Voicemail Social Media, like Facebook & LinkedIn Personalized Landing Pages / Microsites. WHAT YOU’LL LEARN.

Demand Generation Agencies 98

Demand Generation Agencies Service Microsite Paid Search Agency 98

Customer Experience Matrix

MAY 12, 2015

MDC Dot does this by tagging each customer with the original salesperson’s ID and then ensuring that customer is sent back to the salesperson’s own microsite when they return. The redirection works best when the corporate Web site and the salespeople’s microsites are all on a subdomain hosted by MDC Dot.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Microsite Automation 120

Webbiquity

AUGUST 18, 2020

GoBrunch features include breakout sessions with virtual room layout options, virtual networking and private meetings, event promotion and registration pages, ability for attendees to download presentations and documents, and a community feature to keep attendees posted about upcoming events. Pricing: free (!). Total reviews: 100.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Blue Flame Thinking

AUGUST 5, 2021

Some prefer to just post a release along with the UNPRI logo and principles, while others have created landing pages or more robust microsites. The extent of what many providers do varies dramatically. As marketers, we’re seeing more interest in ESG.

Microsite 98

Microsite Landing Pages Paid Search Agency Marketing Report 98

MindFire

MARCH 7, 2023

We discuss key insights that will help you understand how OptiChannel works with: Direct Mail & Personalized URLs (“PURLs”) Email SMS & Ringless Voicemail Social Media, like Facebook & LinkedIn Personalized Landing Pages / Microsites WHAT YOU’LL LEARN After a decade of work with thousands of printers, agencies, and marketing services (..)

Demand Generation Agencies 52

Demand Generation Agencies Service Microsite Paid Search Agency 52

MindFire

FEBRUARY 3, 2021

If you’re thinking about scaling up the digital campaign services you offer clients, using channels like: Direct Mail Personalized URLs (“PURLs”) Email SMS Ringless Voicemail Social Media Personalized Landing Pages / Microsites. Then watch this session now.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Sales Qualified Leads 98

Kevin Indig

AUGUST 7, 2023

G2 = THE place you go for software The key with messaging is to reflect it in your content, ad and landing page copy. Good experiences like how easy it is to read your blog articles or clarity on your landing pages leave a good impression on your audience’s minds.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

SmartBug Media

AUGUST 31, 2020

Establish Consistency Between Your Content and Landing Page. It’s important to build a plan for the key messaging you want to ensure is included on the page, as well as areas such as critical features, key differentiators, pricing, and target audience. the landing page) is aligned with your review site profile page.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

SendX

MAY 30, 2019

Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. A landing page to collect email addresses. They informed their targets of the launch and asked them to sign up on Harry’s landing page to get incentives. They had a help page to guide participants.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

The Point

DECEMBER 16, 2013

Because when we design demand gen campaigns, we drive prospects to custom landing pages and campaign microsites that 1) are hosted separate from the main Website, and 2) are optimized for demand generation (that is, designed specifically to maximize conversion rates and form submissions.). Virtually none.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

Avitage

AUGUST 7, 2013

Competency Checklist Strategic Make decisions across all functions and competencies, determine priorities Big picture and interconnected perspective Demand management and related content strategy Buyer Understanding and Useful Insights Who buys Why they buy How they buy Useful insights Data and Database Complete, accurate data Tagged What to collect (..)

Demand 120

Demand Work Management Microsite Landing Pages 120

Valasys

JUNE 15, 2021

To be precise with messages and objectives, various organizations tend to create a landing page or microsites. Bounce rate: Visitors who left the page without performing a desired action. Know how to optimize landing pages for maximum conversion. Conversion: Desirable action taken by the visitor.

Paid Content 52

Paid Content Analysis Paid Search Agency Ad Frequency 52

Martech

JULY 9, 2021

Marketing agency 3P built the microsite for the experience that ran within the Pinterest platform. A key creative best practice,” said Andy Holton, Pinterest’s Global Head of Creative Strategy, “is continuity between Pin creative and landing page destination, and VW did this in a really fun, interactive and innovative way.”.

Advertising Agencies 99

Advertising Agencies Microsite Ad Exchange Digital Marketing Funnels 99

Litmus

OCTOBER 26, 2018

However, email’s disruptive evolution from static message to mailable microsite presents many challenges. Traditionally, this email would ask recipients to click through to a landing page form where they’d submit their review. But first things first. Interactive Email Opportunities. Add to cart. Interactive Email Challenges.

Microsite 81

Microsite Landing Pages Eye-Tracking Click Rate 81

Valasys

JUNE 15, 2021

To be precise with messages and objectives, various organizations tend to create a landing page or microsites. Bounce rate: Visitors who left the page without performing a desired action. Know how to optimize landing pages for maximum conversion. Conversion: Desirable action taken by the visitor.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

Launch Marketing

JANUARY 24, 2018

Launch procured a brand-focused web domain and developed an on-brand microsite to serve as a sales enablement hub for the 17 newly developed marketing assets. Launch also provided a wide range of strategic and technical feedback throughout the engagement including brand strategy, digital marketing best practices and database development.

Paid Search Agency 54

Paid Search Agency Advertising Channels Microsite Work Management 54

Convert

JULY 28, 2021

Back then, SEO was mostly about identifying those keywords, ensuring their high density on the page, and then building backlinks (with those keywords in the link text). Your landing page should reflect that in the most efficient way, from your copy to your CTAs. Well, those days are gone.

SEO 145

SEO SERP Trends Keywords 145

Customer Experience Matrix

AUGUST 13, 2013

Corporate marketers can build campaigns with multiple events, create landing pages, capture revenues and costs, distribute leads with complex routing rules, score leads on behaviors and salesperson ratings, and measure performance. Marketing Advocate is designed to help technology resellers who lack in-house marketing skills.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

SmartBug Media

JULY 22, 2020

If you haven’t already, you’ll also want to make sure sales and marketing are on the same page about lead stages, definitions, and the marketing-sales handoff. A landing page optimized for conversion. A thank you page. Use a smart CTA to send them back to that community’s page or microsite.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

chiefmartech

JUNE 19, 2023

A couple of examples to illustrate the power of context… No-code website builders took off because they narrowed the focus to creating pages that had limited technical functionality and set design boundaries with themes and templates.

Enterprise Management 68

Enterprise Management API Work Management Marketing Management 68

PureB2B

APRIL 2, 2017

Email signup forms can (and should) be optimized on every page of your website. Include a link to your landing page or blog that leads them to sign up and provide their email address. You can also build a microsite with landing pages that capture lead data. Tips to Build a Relevant Email List.

Ad Building 89

Ad Building Ideal Customer Profiles Microsite Landing Pages 89

Customer Experience Matrix

DECEMBER 8, 2011

This contrasts sharply with mature categories like email, landing pages, and nurture campaigns, where dozens of features are shared by most systems. Links on the vendor names go directly to the vendor Web page or press release that described their social media capabilities.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Crimson Marketing

JULY 23, 2015

For example, while an ad might be for the purpose of generating awareness, it can also have a call to action that leads to a personalized landing page in the marketing automation system. Or a link to a web page where readers can download something.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Customer Experience Matrix

DECEMBER 2, 2010

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. It is now working on more robust outbound email, support for mobile Web pages, and APIs foroutside developers to create add-on applications.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Microsites are also powerful lead generation tools. Is Your White Paper a Sales Pitch in Disguise?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

LeadSloth

AUGUST 11, 2009

Jep: What are you tips for creating effective landing pages and/or microsites? We have never found microsites to be a good investment of our time. If you are getting sparse conversion data, consider using less fields in your lead form. There is no set amount of fields that are best.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100