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The B2B Marketer’s Guide to Landing Page Optimization

Marketing Insider Group

You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in. Optimizing your landing pages means making the most of the traffic you already have. Simple landing pages are best to draw attention to your CTA.

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Conversion Intelligence—The New Era of Marketing

Unbounce

It’s part of the human condition, and history is littered with examples of people who weren’t able to recognize—or capitalize on—trends and events as they happened. Since opening our doors 10 years ago, Unbounce has existed to help small businesses grow by making access to essential digital marketing tools easy. It’s scary out there.

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[Watch] How Procurify Scored a Ton of SaaS Demos with ABM & Landing Pages

Unbounce

You pitch at a local startup event, which lands you in a growth accelerator, which also leads to your first seed funding. We had a chance to talk to Mark, the Demand Generation Manager at Procurify, during Unbounce’s 2019 Call to Action Conference. You spend that money hiring and building out the software.

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Improve Your CPA to Make the Most of Your Marketing Budget

Unbounce

For example, a CPA for your app could be a download, and a CPA for a magazine could be a subscription. For example, your main conversion metric might be a purchase , but what you’re actually trying to measure is your cost per landing page view. How valuable and relevant your landing page is ( landing page experience ).

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See How This Baby Food Brand Brought in 14,000+ Email Subscribers

Unbounce

Over the course of about a year, Kelsey used Unbounce-built landing pages and social ads on Facebook and Instagram to grow Love Child Organic’s email marketing list from 2,000 to more than 16,000 subscribers. (Oh, With Unbounce landing pages, you can easily create lead gen campaigns that turn more browsers into buyers.

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Our New Pricing Is All About What You Care About Most: Converting More Traffic

Unbounce

For example, there’s cost-plus pricing, which is when a SaaS brand adds up all the expenses that go into supplying a product then slaps a margin on top. The Value You Care About Isn’t Landing Pages, It’s Conversions. Which begs the question: what’s the value of a landing page platform, really?

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. See Unbounce’s Conversion Benchmark Report for details.) Far from it. Ignore them at your own peril.