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The Content Cyborg: How to Use AI Writing Tools in Content Marketing

Animalz blog

But that is, in our opinion, a losing proposition. Generative AI models have substantial weaknesses: They create fiction and present it with all the certainty of sure fact. Perhaps most important: they can’t go out into the world, experience, conduct research, or form opinions (although they can pretend that they did).

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How we’re using video to deliver better support to our customers

Vidyard

We have more than 600 knowledge base articles that people use all the time and that had the potential to become videos. Vidyard solves the personalization problem Around this time, my boss asked me to sit in on a Webinar Webinars are presentations delivered either live, or as a pre-recorded video to an audience.

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Why Content Curation is Essential for Service Based Industries

Scoop.it

Building a relationship with your customers starts with presenting yourself as a valuable source of information. But if you haven’t crafted a dense knowledge base section on your site, a booming blog , or consistent social media content, it can be tough to get your content seen. Let’s take a look.

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Magpies and 4 Other Things I Heard at the Inaugural SiriusDecisions Technology Exchange #SDTechX

Cintell

It was made very clear across multiple presentations that marketers today struggle with shiny object syndrome as it relates to marketing technology, making me imagine the room was full of magpies – you know, the birds who are attracted to shiny things for their nests? Put simply… by the opinionated and fabulous Jill Rowley….

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How to Make Content Marketing Your Best Lead Generation Strategy

Albacross

That means that you have to conduct thorough research about who’s creating the best content in your industry and identify thought leaders that are guiding the discussions, introducing new ideas, and shaping the opinions of the audience that you want to reach. Take the Time to Create Top-Quality Content.

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From C-Suite to Sales Team: 3 Ways to Align on Marketing Goals

Walker Sands

Add in the dimensions of new challenges presented by our present situation and you get rising tensions and questions coming from every corner of the remote office. People like to be asked their opinions, and involving other purviews brings new perspectives that will only add benefit both in the short and long term.

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17 Sales Training Games, Activities, & Ideas to Ramp Up Your Team

Hubspot

As the industry shifts and new thought leaders emerge, reps can use the knowledge from these publications to stay in touch with new best practices and continuously build their knowledge base. Compare notes to see how attentive your rep is and to hear their opinion on how the call went. Present your buyer’s journey.