Brightedge

NOVEMBER 30, 2021

When it comes to leveraging keywords in SEO, there’s more to it than simply selecting words and plugging them into a webpage. Where previously the authority of a topic could be determined by how many times a keyword was used on a webpage, search engines now consider the context of a keyword (i.e., The 4 Types of Search Intent.

Keywords 52

Keywords Intent Long Tail Marketing SERP 52

KoMarketing Associates

FEBRUARY 10, 2021

By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.”

SERP 295

SERP Features Google Top of Funnel 295

Convince & Convert

OCTOBER 21, 2014

They’d rather buy a story than a sale item , and they watch YouTube videos like there’s no tomorrow. What’s more, they research their interests on YouTube and Google interchangeably, and they can sniff out a phony from a mile away. Plan your marketing budget around YouTube.

Youtube 156

Youtube Generation Tips Long Tail Marketing 156

Moz

MARCH 21, 2019

Posted by randfish Before doing any SEO work, it's important to get a handle on your keyword research. In the second part of the One-Hour Guide to SEO, the inimitable Rand Fishkin covers what you need to know about the keyword research process, from understanding its goals to building your own keyword universe map.

Keywords 64

Keywords Research SEO Long Tail Marketing 64

Conductor

JANUARY 19, 2022

In March 2021, Search Engine Journal named Google-owned YouTube as the second-most powerful search engine globally — after Google, of course. YouTube tags are critical for optimizing a video for YouTube and search engines overall. What are YouTube tags? What are tags on YouTube content ?

Tagging 52

Tagging Youtube SEO Optimization 52

Webbiquity

JANUARY 28, 2013

How can you develop a keyword strategy that will set your site (or your client’s site) apart from the competition? Which tools beyond the most common are most useful for developing target keyword lists? Keyword Research Guides and Tools. Be Careful Using AdWords for Keyword Research by The Daily SEO Blog.

Keywords 100

Keywords Research SEO Tools 100

Biznology

JULY 28, 2015

Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists. A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big.

Research 80

Research Process Long Tail Marketing Blogger 80

Hubspot

JANUARY 29, 2020

To do this, some SEO research was required because we wanted to improve organic traffic. So, I did keyword research to figure out what the target audience wanted to read about. I was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target.

Keywords 99

Keywords Paid Search Agency Google Ads 99

Hubspot

APRIL 22, 2020

Gen Z searches long-tail keywords more frequently than older age groups. In the header above, I wrote a full sentence instead of opting for the much simpler headline of "Gen Z and Long-Tail Keywords.". This is because I want to optimize my content for long-tail keywords.

Search Marketing 101

Search Marketing Long Tail Marketing Planning Mobile Marketing 101

KoMarketing Associates

OCTOBER 25, 2016

How to uncover top-of-funnel keyword opportunities. To better explain the keyword intent of users as they move down the funnel, here is an example of each type of search query: Search Query: Awareness. They are now interested in researching more about their options. How to Uncover Top-of-Funnel Keyword Opportunities.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

Webbiquity

MARCH 31, 2022

Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones. Here are some ways to get started: Voice searches tend to be more sentence-based than text searches. Expertise : Offering expertise will help your customers trust you as a go-to partner for advice and solutions.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Directive Agency

APRIL 11, 2018

Today, we’re going to talk about 3 B2B market research tools that we use every day here, at Directive Consulting. Subscribe on YouTube! B2B Marketing Research Tool #1: SEMrush. You’re going to search for all the keywords that West Marine ranks for that have “anchors” in it. We got you.

Research 40

Research B2B Marketing Long Tail Marketing Tools 40

Method and Metric

APRIL 17, 2020

Research: Alright, you have your general area of knowledge you’re going to instruct on. This free keyword research tool offers autocomplete results from Google, Yahoo, Bing, YouTube, Wikipedia, and Amazon. Well, research suggests that the ideal video length is 6 minutes or less , with a maximum length of 12 minutes.

Course 59

Course Research Tools Broadcasting 59

Scoop.it

DECEMBER 29, 2022

The answers to these questions give you a picture of your buyer persona and keywords they would probably use to search for solutions. Insert these keywords on SEMrush or Moz Keyword research tools. The tools will then show you other relevant keywords your audience uses. See an example below from YouTube.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Buffer

DECEMBER 14, 2022

Just as you would use keywords and analytics to optimize the content on your website, you can also use these tactics to help your TikTok videos show up in more search results – this includes results on TikTok, as well as Google. TikTok SEO is the practice of optimizing your videos on TikTok to rank higher in search.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Hubspot

APRIL 4, 2019

When a user types in a certain keyword, SEM enables your business to appear as a result for that search query. Google Ads Keyword Planner. Google Ads Keyword Planner. SEMRush allows you to conduct extensive keyword research, keyword rank tracking, site audits, traffic analysis, and more. Best SEM tools.

Search Engine Marketing 101

Search Engine Marketing SEM Search Marketing SERP 101

SmartBug Media

JULY 16, 2021

If you’re reading this, you probably already have a strong SEO strategy, backed by comprehensive buyer persona profiles, sound keyword research, and a robust content strategy. Some SEO experts prefer to plan their content around keywords , but I think it’s best to strategize around the search intent behind keywords.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Sharpspring

NOVEMBER 10, 2020

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. 1 – Keywords. To do that, you need a solid grasp on how to use keywords. Also, don’t be afraid to use long-tail keywords.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

B2B Marketing Insights - WE

JUNE 8, 2022

If you want to ensure that your site ranks high in Google’s search results and people find your content, make sure what you’re publishing is well-researched, engaging, and informative. It will save you time in the long run and help keep your content strategy aligned with business objectives. Do your homework first.

Optimization 52

Optimization SEO Tips Long Tail Marketing 52

Kevin Indig

MAY 29, 2023

When someone searches “Youtube” in Google (one of the most popular queries), Google does not re-run that search query. Here is my theory: For the keyword “ corporate credit card ”, the first result in the AI Snapshot carousel ExpenseAnywhere, which ranks in position 26 of the classic search results.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Moz

SEPTEMBER 21, 2020

For every article you write about, you must do extensive research, write out your first draft, edit, make changes, and more. For example, if you're writing a top-of-funnel blog article where the goal is to drive high amounts of organic traffic, start by performing keyword research to craft your topic. That is about 3.5

SEO 85

SEO Top of Funnel SERP Content 85

Hubspot

MARCH 3, 2020

It lets you write helpful content about your geographic area in a relevant way so you're not faced with awkward keyword stuffing that Google's algorithm punishes. That means your page title (see image below), URLs, page headers, internal links, and page content should be optimized with keywords. Target long-tail keyword variations.

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

A Better Jones

AUGUST 13, 2019

Once you’ve decided on the type of format for your content, start doing as much research as possible. Heavy research will also help you craft more compelling content that’s relevant to your readers - something Google is starting to pay much more attention to. Put a tail on it. List ‘em out. The buzzier, the better. Plug ‘em in.

SEO 53

SEO Long Tail Marketing Content Keywords 53

Marketing Insider Group

MAY 22, 2023

Write a 10-minute YouTube video script about [product, blog, company, etc.]. Write 11 YouTube headlines about [topic] that contain the following keywords: [keywords]. Brainstorm 10 ideas for YouTube videos about [topic, industry, company, service, product, etc.]. Content Creation and Social Media 1.

Paid Search Agency 64

Paid Search Agency Work Management Marketing Management Webinar Metrics 64

Webbiquity

SEPTEMBER 15, 2020

But the biggest and best video network is YouTube. And that is why users upload 500 hours of videos every minute on to YouTube. YouTube might appear like a social network as you can like/dislike videos, comment on them, and subscribe to channels. For social research, you can use a tool like Social Animal or Agorapulse.

Youtube 234

Youtube Video Marketing Generation Budget Programs 234

Valasys

FEBRUARY 20, 2023

Top 3 strategies of Targeted Lead Generation Utilize automation and AI According to Gartner’s research, artificial intelligence (AI) will soon rule the market. Services like YouTube serve as both video hosting services and search engines where users may find what they’re looking for. come under the geographic regions.

Lead Generation 40

Lead Generation Sales Qualified Leads Ideal Customer Profiles Lead Scoring 40

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. It can also appear on websites that have similar content and keywords to your business. Coupling keywords with your offer determines what your winning combination will be.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

KoMarketing Associates

OCTOBER 18, 2016

Google (Site:, Keyword Planner, Search Console). The Keyword Planner tool is great for analyzing keyword volume and competition, and also offers up long-tail related queries that you may not have otherwise thought of focusing your efforts on. YouTube allows users to upload videos that can be shared with the world.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Sharpspring

FEBRUARY 13, 2020

To begin with PPC, you’ll bid on advertising keywords. Which keywords will be the most effective ? For example, long-tail keywords are used infrequently on mobile. To succeed, you must target keywords that are specific to mobile users. Add location terms in conjunction with your keywords. Native ads.

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. 1) keywordtool.io.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Sharpspring

FEBRUARY 13, 2020

To begin with PPC, you’ll bid on advertising keywords. Which keywords will be the most effective ? For example, long-tail keywords are used infrequently on mobile. To succeed, you must target keywords that are specific to mobile users. Add location terms in conjunction with your keywords. Native ads.

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

NuSpark Consulting

MAY 3, 2012

Improved Keyword Tool & Traffic Estimator. What: The Keyword Tool is now better integrated with the Google Traffic estimator. Keyword ideas can now be grouped by themes and added to campaigns as adgroups. The Good: Adds more functionality to keyword and traffic research. Love the Idea saving options as well.

Adwords 100

Adwords Features Google Lead Scoring 100

QuanticMind

DECEMBER 5, 2019

Once they do, businesses can also take advantage of Facebook video ads as well as YouTube advertising to reach their audiences with a more engaging marketing message. . According to Travelport research , nearly half of travelers have used voice search to help manage travel. . Target conversational keywords.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent. Keyword Relevance. Location-Based Keywords.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Martech

OCTOBER 19, 2022

There is also contextual targeting, which uses website content — including text, keywords, images and categories — to trigger an ad purchase. Juniper Research) $100 million: Amount per day U.S. When you get into the long tail, there’s just not enough humans to generate that many ad impressions. Netacea ). “You

Advertising Agencies 113

Advertising Agencies Paid Content Cost Per Thousand Advertisements 113

flux.la

FEBRUARY 1, 2020

I’m also including Youtube videos from many SEO experts that explain each concept in depth. So better grab a cup of coffee and some snacks since this article covers quite a lot of information on SEO, and is, therefore, a long read. I’ve included everything which I believe is important in the world of SEO. How does RankBrain work?

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

NuSpark Consulting

JUNE 8, 2013

Ok one Google product; Doubleclick is an ad management platform that allows me to plan display campaigns, research demographics of sites, upload banner ads, traffic banners to websites, networks, and exchanges, and measure clicks and conversions. I can also do some long-tail keyword research with it. Doubleclick.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100