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22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media.

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What are The Most Popular Social Media Tools?

Haley Marketing

Everybody wants to be great at social media, but instead of spending dozens of hours every week making it happen, start relying more on tools that can help you drive amazing results in less time. The 14 Most Popular Social Media Tools of 2016. Once inside the Relay dashboard, users have 539 social media image layouts and templates to choose from.

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How B2B Marketers Can Leverage Social Media Product Advertising

KoMarketing Associates

Social media advertising has been making leaps and bounds in the level of sophistication, targeting capabilities and opportunities being presented to marketers. While While my colleague Mike Pickowicz detailed some of the innovation in social media advertising earlier this year, new opportunities continue to arise. B2B Online Marketing Blog Social Media Strategies

A new eBook; Content Marketing Templates for Lead Generation

NuSpark

Poor choices of keywords and SEO content tactics on websites. 5. Lack of internal process and plan to implement a content marketing strategy. 6. You need to put a plan in place, get that corporate buy-in, explain the benefits of a quality content strategy with regard to profit and ROI, and evaluate the resources to implement the plan. Keyword Discovery. Content Mapping.

Content Methodology: A Best Practices Report

and media formats. Yet roughly two-thirds of marketers create content without any documented strategy ,1. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. sharing content on its social channels. In the.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Social is not an isolated activity.&#

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Social is not an isolated activity.&#

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The 14 Best WordPress Plugins for Social Media and SEO Optimized Sites for 2012

WindMill Networking

One of the ways to improve your blog in 2012 is by using plugins that make it more social media optimized and SEO friendly. Having the right plugins can give you an edge over other blogs and can also assist you in gaining the extra functionality you need for your WordPress-powered site, especially if social media is an important part of your marketing strategy.

The Business Blog Editorial Calendar Every Marketer Needs [Free Template]

Hubspot

It's stuff like brainstorming topics, targeting the right readers, and optimizing posts with the right keywords and calls-to-action. Lucky for you, this is where our new blog editorial calendar template comes in handy! This free template is designed to keep you on track as you develop awesome content that your prospects, customers, and fans will fall in love with. and over.

Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. program and drawn up a strong strategy; few, however, have successfully executed and seized that opportunity. Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. media experiences. content strategy analysis you already conducted (as. So was I.

Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

As Mark Schaefer so cleverly points out in his article  Content Shock: Why content marketing is not a sustainable strategy , there is only so much content that people can consume, and thus the more content there is on the web, the harder we will have to work to cut through the noise and get people’s attention. By Luke O’Kelly {grow} Community Member. Anyway, enough lamenting.

Best 92

Social Media for B2B Sales – Establishing and Expanding Your Networks

WindMill Networking

Regardless of your choice of social networking sites to utilize for social media for B2B sales , the power of each will lie in your connections and those who are connected to your connections. You can do so geographically, by industry, or by both as well as by using other criteria such as keywords. Nimble Social CRM , SproutSocial , and HootSuite come to mind.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers

Hubspot

The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. Why Businesses Need a Content Marketing Strategy. Manage social media. Conducting analytical projects to improve blog strategies/tactics. Social Media Manager. Social Media.

How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year

Hubspot

Well, when Conversant Bio started a blog with the help of HubSpot Partner SmartBug Media and started creating content around disease research, their blog visits went from about 5,000 visits in December 2014 to 34,000 visits per month ten months later in October 2015. The Strategy Shift. Step 1: Increasing Organic Search Through Keyword Research. Pretty niche, wouldn't you say?

How to Create a Successful Blog Strategy: A Step-by-Step Guide

Hubspot

It isn''t enough to simply have a blog -- businesses need to spend time creating a blogging strategy that allows for high quality content creation so you can, slowly, build a reputation for thought leadership that will pay off big time in the long term. Check To help you get started, here''s a nine-step process for creating a successful blog strategy for your business. Social media.

17 Questions On How To Build A Content Marketing Strategy [Q&A]

B2B Marketing Insider

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides,  templates and also to download the presentation and the templates. Social selling is the sales art of using content (vs. We hope this helps.

The Evocative Visual Approach to Social Media Marketing

WindMill Networking

Gutenberg , 20 th century printing press technology and the public education mandate changed all that.  So it is somewhat ironic that the Internet, which started as a pure text medium, is now responding to social business influences that stress persuasive images as essential (and sometimes valued even more than text). The latest social business trends illustrate that compelling graphics are practically a prerequisite in every site design and as illustrations for every post. Joel Don ( 6 Posts ) This monthly Social Business Trends column is contributed by Joel Don.

14 of the Best Content Marketing Tips, Tactics and Techniques of 2013

Webbiquity

Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). ” 17 Essential Content Templates and Checklists by Content Marketing Institute. ” 5 Reasons to Consider Flipboard for Your Content Strategy by iMediaConnection.

3 Lessons Spammers Taught Me About Marketing to Strangers

grow - Practical Marketing Solutions

The terrible template goes as follows: Hey (blank), I have (blank), can you (blank)? Here’s the problem with this template:  Usually, what they’re selling is not relevant to my interests or audience. Please share it on your social media channels.”. (No, no, no. The terrible template goes as follows: Hey (blank), I have (blank), can you (blank)?

10 Fantastic Tactics to Fuel Your Content Marketing Strategy: Part 1

Modern B2B Marketing

by Jason Miller Content marketing  is the new black for B2B marketers  and many analysts predict that it’s only going to become more vital as businesses adapt to today’s social savvy buyer. According Ann Handley and CC Chapman, authors of Content Rules, have developed a fantastic blog template that is a great tool to eliminate any barriers your staff may have to writing a post.

How to Create a Content Strategy That Actually Drives Organic Traffic

Hubspot

But how do you create that refined content strategy? In this article, I explain the process for creating a content strategy that drives traffic in detail. It starts with audience research, and is built on determining the best form of content, creating a pattern of frequency, tailoring the style to your audience, and focusing on keywords your audience searches for online. Email.

Develop a user-centric content strategy instead of worrying about SEO

Confluent Forms

We find this exceedingly amusing, especially when we demonstrate that yes, our websites are being found for most of our major keywords ( we're #2 behind Wikipedia for "rfp" and "request for proposal"). They feel that they're doing something wrong if they're not "optimizing their site for search engines" and using a "search optimized template". This translates into the need for companies, organizations, and individuals to create a user-centric content strategy that is search engine friendly , but geared towards humans and not search engines.

20 Tools We are Thankful for as B2B Online Marketers

KoMarketing Associates

Why We Are Thankful:  Oftentimes, a number of team members are working together to build out a document (blog posts, keyword lists, page tagging recommendations, etc.). YesWare is a sales toolkit that tracks emails and presentations, allows users to create templates, log calls into CRM, and more, right from their email inbox. Enjoy! Evernote. What Is It?:  Google Docs. What Is It?: 

Interesting Infographics: 25 Tools To Boost Your Content Strategy

LEADership

In the infographic titled “25 Outstanding Content Marketing Tools For Your Brand” by the Social Media Strategies Summit , we can view numerous tools that enhance content marketing strategies. invite you to consider the following list, which is summarized by the Social Media Strategies Summit’s infographic: Tools To Help With Content Curation.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity

Ways to Clone Great Social Media Content by SteamFeed. Patricia Redsicker presents six strategies content marketers need to embrace in order to address the information needs and wants of digital natives–those born “between the mid-1970s and the late 1990s, (who) have grown up during our current golden age of digital technology. ’ Yawn. ”). Adam T.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How to Use LinkedIn Powerfully: 10 Tips to Know by Social Media Today. ” How to turn LinkedIn into a relationship filter by SmartBlog on Social Media. Optimizing Your LinkedIn Profile and Use.

22 Noteworthy Content Marketing Guides and Tips

Webbiquity

Yet marketers still have many questions about content marketing strategy and tactics. How do you create a content marketing strategy? and while numbers matter, so does quality (content “will fail if it doesn’t align with a larger strategy”). Optimize Content Marketing Strategy in 7 Steps by Business2Community. Content marketing is a hot topic.

In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours

Hubspot

The awareness stage , where people have realized or expressed symptoms of a potential problem or opportunity; the consideration stage , where people have clearly defined that problem or opportunity; or the decision stage , where people have arrived at a strategy or solution for that problem/opportunity? Our Content Mapping Template can help you get that all figured out.). Not sure?

20 LinkedIn Groups Every Marketer Should Join

Hubspot

To get a glimpse of just what kinds of popular marketing groups -- and even niche communities within marketing, like blogging and social -- there are on the social media site, check out our list below. Want to talk strategy? Social Media. 10) Social Media Marketing. This is ideal for you if you crave new insights on social media.

9 Silly Pinterest Mistakes Only Rookies Make

Hubspot

So put down the recipe for Nutella brownies and the DIY beer bottle glasses and take a hard look at your company’s Pinterest strategy. Make sure y our description is concise and includes a few of your core keywords to properly set expectations and get pinners excited to interact with your company. The opposite of the one-and-done posting strategy is also problematic.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.  For this post I just wanted to share some of my favorite media and inbound marketing tools that make my job easier, and provide efficient use of my time, so I can spend more of that time with strategy and consultation.  Millenial Media. Millenial Media is the dominant mobile advertising platform. Sprout Social.

How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

From one side, we’re fortunate to work with organizations that dedicate budgets for SEO specifically but it’s critical to realize that the most impactful SEO strategies extend throughout a range of B2B marketing initiatives. Visibility to social media profiles and pages. Keyword strategy , particularly for new website components or sections being added.

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The Anatomy of a 5-Star Twitter Profile

Hubspot

You can also find a picture that coordinates with your other profile pictures or design one of your own using this template. “Social media guru. Digital media evangelist. Find the balance between placing keywords that’ll get you found by people through search and sounding like a real person. Social Media There was a lot to do! Yikes.

Savvy Roadtrip - Social Media

Savvy B2B Marketing

Social Media might be the newest adventure in the B2B arena but it is certainly been a topic of lots of activity on the Savvy blog over the last 2 years. As we become a more mobile and on-the-go society social media is the way we are most likely to stay in touch while we roadtrip. Save Time and Stress - Blog Editorial Calendar Template A blog is a big commitment.

22 Must Know SEO Writing Tips for Higher Rankings

Writtent

Don’t worry, no keyword spamming or black hat tactics. I’m talking about writing optimized content using Google-friendly best practices. Find great keywords. Write compelling, keyword-rich titles. Be sure to use important keywords here. 8. Lead with keywords. Always use primary keywords as close to the beginning as possible. Use LSI keywords.

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How to Create Irresistibly Shareable Content

KoMarketing Associates

What happens from the moment you first see a headline to time you share it across social media platforms? One of my colleagues, Stacy Thompson wrote about this in a recent post where she reminds content marketers to leverage curated content as a method of driving social shares. But, social media isn’t the only platform you should be distribution your content.

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

Here are eight recommended steps to take, both internally and across client programs, when executing an SEO-centric B2B content marketing strategy. Having a written (or documented) content marketing strategy makes it easier to succeed. Companies with a documented strategy are much more likely to be very effective (36%) versus those without (11%). Keyword Priorities / Targets.

The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark

And a fax machine.   If you were in marketing, you had media kits and circulations statements.  SRDS probably fits in the first paragraph as well, but still is the best source for researching consumer and b2b media information, covering print, digital, and direct marketing/list research. Here’s the link to the digital media research tools. Search engine marketing is the strategy of being visible on these engines by offering answers to the questions raised in the search queries. . Social Media.  Advertising B2B Lead to Sale Process Marketing Strategy

Content Marketing Plan Methodology

Marketing Action

By reviewing your company’s marketing strategy you’ll be able to align with it. If there is no developed marketing strategy, set one up before attempting to create your content marketing program. Use target keywords. Here’s a content marketing editorial calendar template you can download and use. 6. The six stages are as follows: 1. Identify content by stage.

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30 Resources to Learn the Art of Writing Google+ Posts

Writtent

Recent studies reveal that the social network has pretty much come out of nowhere to register 1.15 The experts at Wishpond know a thing or two about social engagement, which is brilliantly shared in this blog. Is it ironic that one of the highest-ranking results in search for related keywords is, in fact, a Google+ post? Google+ Template Guide and Post Tips. Google+ SEO.