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Decipher the Ecosystem Map to Unlock Growth Possibilities | What’s Your Edge?

Vision Edge Marketing

Whether a small puzzle or one comprised of thousands of pieces, we can follow the strategies for solving a jigsaw puzzle to create the ecosystem map. Let’s use the same process to create your ecosystem map. Stick with the jigsaw strategy. Follow these five basic steps. Spot Opportunities. Validate and optimize your map.

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What to do when your martech tools aren’t delivering results

Martech

It’s easy to get caught up in the promise of cutting-edge technology and lose sight of the practicalities involved in bringing these tools to life. As we navigate the complexities of martech, let’s explore what it really takes to turn these tools from a promising investment into a pivotal part of your marketing success story.

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Exciting new tools for B2B prospecting

Biznology

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

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Minification and SEO: The Complete Guide

Brightedge

Despite appearances, minification is a relatively straightforward process. And web developers have access to a range of tools, many of them free, to streamline their workflow when minifying code. Differences Between Minification and Similar Processes. Minification is often confused with other processes that alter source code.

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Account-Based Customer Success: The Refrain Remains the Same

DiscoverOrg

We uploaded those best customers, figured out what they look like, modeled our best target process, then built out a wider list of addressable market, all by employing our own tools that we offer for Customers (AccountView and DealPredict in particular). Lao Tzu had it right. The Grind is Still the Grind.

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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

Other key psychological tools at marketers’ disposal include scarcity bias, authority bias, the power of “free” and the power of “now.” This is an example of how the two big parts of modern marketing fit together like two pieces in a jigsaw puzzle. Read more here. Google delays the timeline for testing FLoC. Why we care.

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

Taking it to the next level, tools and platforms exist that cross-reference the IP visitor with company ID if known, and in the case of a web form, prospect ID. You can capture contact info from Jigsaw and LinkedIn, and then easily contact those visitors or potential prospects. I like the search engine and search phrase features.