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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

UGA, GA4, and Privacy But first, a quick note about privacy. Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. All of the alternatives below have stronger privacy protections built in.

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The Top 9 Social Networks For Businesses

Marketing Insider Group

Customer Engagement: Social media allows businesses to interact with customers in real time, fostering community and deepening relationships. From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. How much traffic does social media contribute to those outcomes?

Insiders

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Seven Ways to Increase Your Brand Influence

Webbiquity

The more influencing power a brand has, the easier it will be for it to guide its audience on how they shop, interact, and behave. For example, a customer might: Discover a product while browsing videos on YouTube. Become a Brand Influencer on TikTok, Instagram, or YouTube.

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Julia Shullman on the Silver Linings of Data Privacy Regulation

Oktopost

Julia Shullman, General Counsel & Chief Privacy Officer at TripleLift takes the hot seat today. Listen to the podcast: For more thought leadership on how data privacy regulation, GDPR and identity impact B2B business activities, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn.

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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity

This means if your audience is primarily on LinkedIn, go for text posts. If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). And it typically takes multiple interactions to turn targets into prospects, and prospects into customers. You need to think strategically.

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5 Clever B2B Social Media Campaigns

BOP Design

LinkedIn Marketing Solutions. LinkedIn Marketing Solutions, the division of LinkedIn that equips marketers with tools to create ads and market to their audience, created a regular online event titled, Live with Marketers. Read more: How B2B Companies Can Use Instagram to Maximize Engagement.

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The Rise of TikTok: Can B2B Marketers Afford to Ignore It?

Heinz Marketing

Unlike other social media platforms like LinkedIn, TikTok does not allow pages to create a “landing page” outside of the profile page. Like Twitter, engagement on TikTok tends to skew negative with about 34% of user interactions being negative, according to a 2020 report by Digiday.