Valasys

NOVEMBER 21, 2019

Intent Data: Intent data has promising, yet majorly untapped potential in the B2B marketing world. The statistics above clearly signifies that many of the marketers will be using Intent Data shortly. The in-depth use of intent-data was leveraged for businesses in the year 2017.

Planning 58

Planning Studies B2B Marketing Trends 58

Valasys

MARCH 25, 2020

Often the sign-up forms can be used to capture the demographic, firmographic, technographic and intent-specific details of the clients. The intent analysis also helps in assigning the prospects to specific clusters before hyper-personalized campaigns can be expected to engage with the prospects and convert them down the sales pathway.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Valasys

NOVEMBER 25, 2019

The post further adds that along with the increased popularity of YouTube, dynamic imagery & Augmented Reality (AR), B2B video marketing & visual storytelling landscape will continue to flourish & bolster even in 2020. Thus, 360-degree videos can be used to optimize B2B video marketing endeavors. According to Brightcove Inc.,

B2B Marketing 52

B2B Marketing Video Marketing Practices B2B 52

Valasys

FEBRUARY 28, 2020

With the help of intent data & tools available for the psychographic analysis of the prospects, the marketers can analyze the emotional quotients of the prospects. The selection of keywords is subjective & doesn’t reflect on the intent of the niche-specific personas.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. You need to start with the selection of the right video hosting platform such as YouTube, Vimeo, etc. Write Better Headlines.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Valasys

MARCH 5, 2020

Make ‘ Intent ’ data a priority: According to a report by Stickbranding , 90% of the people don’t have a requirement to buy when they begin researching a product or service the rest 10% are in immediate requirement of your products or services & can be instantly approached by the marketers through their products or services.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

MARCH 30, 2020

Read more on Top 5 Ways to Supercharge ABM with Intent Data. First and their party intent data can help marketers stick to a customer-centric approach based on data-driven insights. Read more on Top 5 Ways to Supercharge ABM with Intent Data. What does ABM stand for in B2B Sales and Marketing?

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

Valasys

MARCH 12, 2020

This includes the analysis of the insights derived from the first & third-party intent data. Read more on How Intent Data Analysis Helps B2B Companies Boost ROI. Follow Us on LinkedIn: Follow Us on Facebook: Subscriber Us on Youtube: Contact us for efficient sales pipeline management & to optimize your revenue goals. .

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

Outgrow

FEBRUARY 25, 2021

Ads on Facebook, Instagram, YouTube, and Google, and PPC ads are huge drivers of traffic depending on the industry you function in. By now, you must have provided various touchpoints to your qualified prospects who value your offerings and show the intent to stay connected. Exit-Intent Pop-Ups. Source: Gr8Fires.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Valasys

MAY 1, 2020

The extended benefits of triggered email marketing campaigns include: Lead Nurturing Delighting your customers to inspire brand advocacy and positive word-of-mouth-marketing (WOMM) Improvement in Customer Retention Reduced time on sending operational and Repetitive Emails, & Building Brand Equity.

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

Valasys

MARCH 13, 2020

Prioritize the Intent-based Content: The admins of the LinkedIn company page can benefit from a robust set of analytics to provide demographic information about their followers & visitors. & Contact Discovery to entrance the attention of the audiences & to initiate the actions associated with sales conversions.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

QuanticMind

MAY 11, 2018

The key to success with AdWords audience targeting is not targeting the most relevant keywords related to your business, but targeting based on intent. PPC traditional knowledge tells us there are three main categories of search intent keywords: Transactional — searchers want to make a purchase. Step 3: Optimize your landing pages.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

Outbrain

MAY 4, 2022

That’s why marketers place lead generation as their top priority and goal. For instance, a visitor to your website may opt-in to your email newsletter simply out of curiosity, with no intention of buying anything. If this doesn’t seem to work, consider adding an exit intent pop-up for the users who want to leave your website.

Sales Qualified Leads 37

Sales Qualified Leads High Quality Lead Optimization Marketing Websites 37

Valasys

MARCH 9, 2020

A predictive content strategy in-turn is based on the first & third-party intent-data. & Read more on How to Build Customer Loyalty with Content Marketing. & the demographic, firmographic, technographic & psychographic insights of the customers amassed from an array of channels across the web.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

DECEMBER 23, 2019

The more data the company receives, the better recommendation is framed leveraging targeting based on demographics, technographic, firmographic, ‘fit-data’ as well as the data fetched from the first & third-party intent targeting of the prospects across omnichannel.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Valasys

JANUARY 17, 2020

The realm of personalization extends to delivering the prospects with highly-tailored pieces of content based on their demographic, firmographic, psychographic, techno-graphic and ‘fit-data’ as well as based on their intent-data obtained from the website analytics as well as from the third-party sources.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

Valasys

AUGUST 30, 2019

They show strong marketing intents for the marketers to bank upon & gear themselves up; just like pages in the tarot world that carry messages to the knights. As Gen Z has a shorter attention span, its intent-based targeting is a must-have for any marketing strategy to appeal to them. for help with any queries.

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

Valasys

MARCH 2, 2020

Targeting: The intent data of the prospects & the data from the demographic, behavioral & firmographical details are used to deliver hyper-targeted offers to the most interested prospects & customers.

Paid Content 59

Paid Content Conversion Effectiveness Top of Funnel 59

Outgrow

MARCH 2, 2021

The intent of that is to establish their brand and sell their products. This means e-commerce marketing enables them to become a customer from a mere visitor/lead. Here you should also show your prospective leads you can educate them about their queries. Action to Take - Sharing informational blog posts or YouTube videos.

Case Studies 104

Case Studies Case Study Studies Marketing & Strategy 104

Valasys

MAY 15, 2020

Search engine algorithms like those of Google, prioritize users’ search intent while deciding which pieces of content should be ranked higher and which ones provide more specific and useful answers to the users’ queries. Keep on reading as in the next segment we discuss ways to leverage video content to boost organic SEO: 1.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Valasys

OCTOBER 10, 2019

In this blog post, we pass the baton to the Reddit KPIs from the preceding parts where we had elucidated the strategies to define & measure the Social Media KPIs for other popular social channels including Facebook , Twitter , Instagram , LinkedIn , YouTube & Pinterest.

Cost Per Thousand 55

Cost Per Thousand Social Media ROMI CPM 55

Customer Experience Matrix

JULY 30, 2009

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. But Hubspot also applies automation to improve results without making the user work harder.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Marketing Insider Group

FEBRUARY 5, 2024

Think With Google) 46% of Google search queries show local intent. MarketingEvolution) Leaders are 53% more likely to believe machine learning aids in analyzing consumer intentions. Gitnux) YouTube mobile video consumption grows by 100% every year. Backlinko) 30% of mobile searches are related to a specific location.

Paid Content 214

Paid Content Stats Marketing Budget Webinar Metrics 214

Valasys

MAY 7, 2020

If the guest bloggers start from analyzing and researching the market carefully, discover new and promising opportunities, execute perfect pitching to their desired guest blogging websites and write the guest posts from the intent of helping out the target audience, guest blogging can be used for high-quality link-building quite effectively.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Ranking 72

Hubspot

NOVEMBER 1, 2014

With great intentions of making life easier for one of our clients, we set up a lead nurture email workflow for their new web leads. If we knew that our client’s sales process was to follow up with leads personally and right away, we could have planned his lead nurturing campaigns better.

Email Marketing 28

Email Marketing Paid Search Agency Planning Ideal Customer Profiles 28

Valasys

JUNE 15, 2020

Besides, appearing in Google’s ‘Discover’ feed for mobile users, using Google Discovery ads for B2B business scaling, extends the outreach of your business to platforms such as YouTube (where they will be displayed in the home feed), and on Gmail (where they will be displayed in the promotions tab).

Google 72

Google Ads Top of Funnel Funnel Advertising 72

Single Grain

JANUARY 3, 2024

Whether you’re looking to attract more leads, nurture them into interested prospects or convert them into loyal customers, understanding the nuances of the PPC funnel is key. It’s structured into several stages, each corresponding to a different level of customer engagement and intent.

Top of Funnel 52

Top of Funnel PPC Tactics Advertising Funnels 52

Launch Marketing

MAY 11, 2023

Utilize these tactics and points of execution to help marketing uncover more qualified leads for the sales team. 1) Generate Inbound B2B Leads with Content Marketing Content marketing (aka; inbound marketing) is a well-known method for lead nurture and generation. Content may be hiding in unexpected places.

Paid Content 118

Paid Content Top of Funnel Sales Qualified Leads Webinar Metrics 118

Marketing Insider Group

SEPTEMBER 14, 2020

Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. Key channels that target older online users are Facebook and YouTube. People use YouTube primarily for solutions, entertainment, and learning new things. Lead Generation & Nurturing Stats. Optinmonster).

Stats 265

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 265

ClickZ

JULY 27, 2020

The overarching problem with content is that it must be part of a company-wide initiative that leverages internal and external resources, strategy, and intention or you risk creating an asset that does not contribute to company growth. Each of these top problems is addressed using data from the Content Marketing Institute’s (CMI) 2020 report.

Top of Funnel 145

Top of Funnel Work Management Marketing Management CMS Development 145

Marketing Insider Group

APRIL 7, 2021

Facebook, LinkedIn, podcasting, YouTube, guest blogging – how can you offer audiences a unique solution in the same space as competitors without content differentiation? After driving demand, leads, and brand awareness, you’ll notice the next most-popular goals include: Lead nurturing. Customer loyalty.

Differentiation 318

Differentiation Top of Funnel B2B Thought Leadership Work Management 318

Golden Spiral

MARCH 7, 2019

Blogging is still a hot inbound marketing strategy, but you must be intentional to ensure the content is relevant and answering the questions potential clients might have. Focus on organic search optimization to improve visibility in search engines. Don’t forget your website blogs. Social Media. Consider putting videos on LinkedIn.

B2B 89

B2B Cross-Selling Lead Scoring Lead Ranking 89

Optinmonster

JANUARY 14, 2024

OptinMonster’s key features include exit-intent technology, which captures visitors’ attention just as they are about to leave the site, and various types of campaign triggers like scroll-triggered forms and timed display controls. It supports various platforms, including Facebook, Twitter, LinkedIn, Instagram, and YouTube.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

ClearVoice

JUNE 21, 2022

Create 30-day email campaigns to accelerate lead nurturing for 1,000 existing leads and improve the conversion rate by 100%. 15 lead nurturing emails for the “Getting to Know You” campaign. Do your consumers thrive on YouTube tutorials rather than white papers? Below are some examples.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

PureB2B

MAY 30, 2022

For example, if you sell a marketing CRM product, you'll be able to quickly identify keywords that relevant customers are searching for and create content that satisfies the search intent. Use tools like Ahrefs to quickly find queries your customers are searching for. Consider hiring a writer, or outsourcing the work to scale this quickly.

Sales Qualified Leads 62

Sales Qualified Leads Sales Management Lead Generation Lead Scoring 62

Valasys

APRIL 17, 2020

Often the use of first and third-party intent data coupled with past browsing and researching behaviors and the purchase histories of clients is also effective. Read more on How Intent Data Analysis Helps B2B Companies Boost ROI.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Valasys

MAY 5, 2020

Defining top SEO KPIs for your business helps marketers in optimizing their SEO endeavors by creating the pieces of content that specifically match with the users’ search intent across omnichannel. Read more on How Intent Data Analysis Helps B2B Companies Boost ROI.

Webinar Metrics 69

Webinar Metrics SEO CTR Business 69