Webbiquity

JULY 18, 2023

And most agree there’s one tactic that’s the biggest trend, has the highest ROI, and tops the to-do list for this year. This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus. 50% of marketers say video is one of their top six media formats.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

illumin

APRIL 11, 2024

Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms. Now, content creators can be found across all of the social platforms. This sentiment isn’t limited just to TikTok. and then generate an ad tag.

Barriers 127

Barriers Brand Identity Branding Content 127

Marketing Insider Group

DECEMBER 18, 2023

With Sponsored Updates , brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. Partnerships with over 1200 media publishers, including People, Forbes, Time Inc. Why Sponsored Updates? Multiple targeting options (e.g. Why Sharethrough?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Marketing Insider Group

OCTOBER 5, 2023

There is an observation in social media called “ Participation Inequality ” or the “ 1% rule ” that says that 1% of us create content, 9% of us share content and 90% of us are pure consumers of the content created. But the fact is, the large majority of marketers are still not active in social media.

Social Media 194

Social Media Media Twitter ROI 194

Marketing Insider Group

JUNE 1, 2021

However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Those metrics should deliver actionable insights that improve attracting, converting, and retaining your audience. How you get to ROI is different for every company.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 179

Social Networks Business Work Management Social Media 179

Webbiquity

APRIL 18, 2024

This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output). B2B marketing automation doesn’t just do the heavy lifting, it also digs deep into data, giving you insights into what’s working and what’s not.

Marketing Automation Services 154

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 154

Oktopost

SEPTEMBER 21, 2023

This digital shift has welcomed a new era in sales: social selling. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? That’s 61.4%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. 4 types of data you should track to improve social selling ROI 1.

ROI 62

ROI Organization Top of Funnel B2B 62

Sprout Social

FEBRUARY 12, 2024

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. 3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Tracking and measuring your influencer performance is also vital.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 107

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? Here’s a table of contents in case you want to skip to a specific section of this guide: What Is Content Marketing ROI? How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

Sprout Social

OCTOBER 19, 2023

Keep reading for actionable insights that will help you meet your revenue goals and marketing objectives, head-on. AI is also helping social teams understand and respond to audiences better. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Social Media 65

Social Media Template Work Management Marketing Management 65

Martech

MARCH 28, 2024

Increased ROI. Jasper will help with researching and creating copy for campaigns and social media posts. Customer data platforms (CDPs) are rapidly adding AI capabilities to provide better insight into customer preferences and activities. That means turning to any number of AI-powered tools and features regularly.

Marketing AI 128

Marketing AI Work Management Marketing Management Examples 128

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How does one topic perform on social compared to another? In social media, the most important questions are often the most difficult to answer or quantify. We’re constantly impressed at the creative use cases people create for Tags—and the insights Tags help them uncover.

Tagging 123

Tagging Marketing Strategy Marketing & Strategy Planning 123

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Martech

AUGUST 4, 2023

Social media management software company Sprout Social acquired Tagger Media, an influencer marketing and social intelligence platform, for $140 million. The acquisition adds the ability to discover influencers and plan campaigns around them to Sprout Social’s broad social media management and analytics offerings.

Marketing Management 98

Marketing Management Media Paid Search Agency Social Media 98

Oktopost

APRIL 9, 2024

Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend. Over three-quarters of marketers find that ABM yields a higher ROI than any other strategy. At the same time, these campaigns also benefit significantly from planning and organization.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Top Rank Marketing

DECEMBER 6, 2023

For over 22 years , we’ve had the honor of helping a diverse array of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Sprout Social

APRIL 17, 2023

Tying social tactics directly to revenue is easier said than done, creating tension when competing for resources and budget. At Sprout Social, we recognize the hurdles that come with understanding social media ROI. We also recognize the transformative impact social can have on a business.

ROI 103

ROI Work Management Marketing Management Case Studies 103

Oktopost

MARCH 26, 2024

It’s 2024, and if you’re not on the social selling bandwagon yet it’s time to get on board–or your competitors most certainly will. Social selling is a game-changer for revenue teams looking to forge deeper relationships with prospects, win their trust, and ultimately, close more deals. What is an Influenced Opportunity Report?

Social Media 62

Social Media B2B Sales Social Networks Forecasting 62

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

Social Media 117

Social Media Trends Media B2B 117

Sprout Social

APRIL 9, 2024

In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. I replied, “Can you give me an idea of how involved the C-suite is with the social team?” I replied, “Can you give me an idea of how involved the C-suite is with the social team?” To me this was a red flag.

CMO 92

CMO Top of Funnel Thought Leadership Marketing Funnels 92

SocialPilot

MARCH 11, 2024

To achieve this, AI makes use of various techniques, such as sentiment analysis and machine learning algorithms that sift through extensive social media data to identify influencers who align with a brand’s objectives and target audience.

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

Stevens & Tate

MARCH 7, 2024

Mastering the art of digital and social media marketing is no longer an option. Digital and social media marketing form the backbone of successful brand strategies, offering unparalleled opportunities for engagement, reach, and conversion. It’s a must.

Social Media 95

Social Media Social Marketing Media Marketing & Strategy 95

Oktopost

SEPTEMBER 12, 2023

Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Types of Intent Data Sources Social Media Engagement Data How Can Intent Data Boost Lead Generation? This is where the fun stuff comes in: social media.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Anyword

APRIL 22, 2024

By integrating platforms such as Facebook, LinkedIn, Google Ads and Hubspot, Anyword enables marketers to gather vast amounts of data, offering insights into audience behaviors and campaign performance across multiple channels.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Only B2B

FEBRUARY 6, 2024

Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI. By analyzing this data, you gain valuable insights into their needs, challenges, and stages in the buying journey. They offer insights into website visits, search queries, social media activity, and more.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Navigate the Channel

JANUARY 29, 2024

In today’s digital age, social media has become an integral part of our lives. However, the success of your social media marketing efforts hinges on one crucial question: Are you targeting the right people? Define Your Target Audience: Before you start your social media campaign, define your target audience.

Social Media 65

Social Media Media Demographics FAQ 65

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI?

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. More importantly, it can only analyze a limited scope of historical data to provide descriptive, diagnostic, predictive and prescriptive insights.

Analytics 114

Analytics Enterprise Management Work Management Business 114

EveryoneSocial

JANUARY 11, 2024

The most valuable social media insights answer the question that every team — from sales and marketing to HR and recruiting — has. But unfortunately, most of the data and social media insights available tells only part of the story. is on social media. Through others on social.

Social Media 66

Social Media Media Word of Mouth Content 66

Martech

APRIL 12, 2024

Program managers can drive innovation and efficiency across the portfolio by leveraging shared technologies, customer insights, or market trends. Product managers, in turn, use these insights to shape the direction of individual products. Keeping programs aligned with long-term objectives maximizes ROI and drives sustainable growth.

Budget Programs 110

Budget Programs Work Management Allocation Product 110