Martech

APRIL 25, 2024

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV.

Spending 95

Spending Paid Search Agency Top of Funnel Cable 95

Martech

APRIL 19, 2024

Consumer privacy has become a major focus in the digital advertising industry. New regulations and growing public concerns over data collection practices have forced companies to rethink their strategies. It surveyed and interviewed over 500 data and advertising decision-makers at brands, agencies and publishers.

Paid Search Agency 102

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 102

Webbiquity

AUGUST 17, 2021

According to Social Media Today , “ The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. Don’t you love seeing that the bounce rate from pins on your website are lower than on other social media network posts? Guest post by Lisa Sicard.

Social Media 359

Social Media Advertising Channels Media Business 359

Webbiquity

APRIL 18, 2023

Image credit: Unseen Studio on Unsplash Check out these six practical tips and strategies you can incorporate in your business strategy today. Some you may not be using, while others are part of your current strategy, but the execution has grown stale and could use refreshing. What are B2B eCommerce Marketing Tactics?

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Martech

APRIL 19, 2024

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. Budget friendliness: Local advertising is often more accessible for small businesses.

Advertisements 107

Advertisements Advertising Allocation Planning 107

illumin

JANUARY 12, 2024

There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. In fact, social media strategy ideally falls within a broader programmatic strategy, taking advantage of better targeting. In 2019 , 56.3%

Paid Search Agency 105

Paid Search Agency Ads Marketing & Strategy Funnel Advertising 105

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Advertising Agencies 102

Advertising Agencies Advertisements Advertising Tactics 102

Martech

APRIL 25, 2024

This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. That’s over thirty years of biological, psychological and social diversity, not to mention varied interests, economic means, technological proficiency and media consumption habits. Outspend on Temu.

Television marketing 90

Television marketing Planning Paid Search Agency Peer-to-peer 90

Stevens & Tate

MARCH 7, 2024

Mastering the art of digital and social media marketing is no longer an option. Digital and social media marketing form the backbone of successful brand strategies, offering unparalleled opportunities for engagement, reach, and conversion. It’s a must.

Social Media 95

Social Media Social Marketing Media Marketing & Strategy 95

Convince & Convert

MARCH 5, 2024

Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade. And yet, 79% of redditors agreed that “once I find a brand I like, I stay loyal to that brand,” also tops among social media users.¹

Research 143

Research Loyalty Case Studies Communities 143

Stevens & Tate

MARCH 4, 2024

Among the many advertising options available top marketers, radio ads continue to play a significant role in shaping brand narratives and reaching audiences. However, the rise of internet radio has introduced a new dimension to the audio advertising space, leading to a dynamic interplay between traditional and digital mediums.

Advertisements 95

Advertisements Advertising Paid Search Agency Advertising Mediums 95

Go Beyond SEO

APRIL 25, 2024

If you want to stand out from the competition and attract more customers in your area, implementing effective local SEO for Pest Control strategies is the way to go. Need help with your local SEO strategy? By understanding how local SEO works and implementing the right strategies, you can take your pest control business to new heights.

SEO 60

SEO Business Ideal Customer Profiles Work Management 60

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. These insights build stronger messaging, campaigns, product lines—the opportunities are endless.

Keywords 99

Keywords Template Analysis Barriers 99

Sprout Social

OCTOBER 19, 2023

Keep reading for actionable insights that will help you meet your revenue goals and marketing objectives, head-on. AI is also helping social teams understand and respond to audiences better. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Sprout Social

FEBRUARY 29, 2024

It’s about making smarter decisions, crafting more personalized strategies and understanding customer needs on a deeper level, all of which are crucial across various business units. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. What is AI?

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Navigate the Channel

JANUARY 29, 2024

In today’s digital age, social media has become an integral part of our lives. However, the success of your social media marketing efforts hinges on one crucial question: Are you targeting the right people? Here are some strategies to help you overcome common challenges: 1.

Social Media 65

Social Media Media Demographics FAQ 65

Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Influencer Marketing and TikTok Shop Influencer marketing is still one of the top ways for brands to find a way to advertise their products to consumers. Read more about these trends here. Read more here.

Trends 90

Trends Marketing & Strategy Conference Lead Scoring 90

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly.

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.

Social Media 125

Social Media Personalization Media Work Management 125

Martech

APRIL 1, 2024

Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. By displaying ads to these users as they browse other websites or social media platforms, retargeting provides a valuable second chance to engage and convert potential customers. Understood?

Paid Content 84

Paid Content Campaigns Allocation Marketing AI 84

Spiralytics

SEPTEMBER 11, 2023

After all, brand competition spurs innovation and refines strategies, inspiring constant improvement and the pursuit of excellence. Social media, in general, has become a valuable tool for marketers, leveraging its reach to deliver digital ads to people across the globe. million and $35.9

Cost Per Thousand 125

Cost Per Thousand Cost per Lead Cost Per Click Cost 125

Martech

MARCH 7, 2024

Once the campaigns are set up and approved, it can publish the restaurant’s campaign across email and social media channels. Integral Ad Science expanded its Made for Advertising AI-driven solution. Birdeye’s Birdeye Social platform leverages AI to transform social media management for businesses with multiple locations.

Marketing AI 91

Marketing AI Work Management Marketing Management Barriers 91

Top Rank Marketing

DECEMBER 6, 2023

For over 22 years , we’ve had the honor of helping a diverse array of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

illumin

JANUARY 16, 2024

Understanding Meta advertising trends is essential for marketers. The rise of TikTok has caused many social media networks to question their strategy and product, and Meta is no exception. The rise of TikTok has caused many social media networks to question their strategy and product, and Meta is no exception.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Sprout Social

FEBRUARY 1, 2024

Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Social listening plays a vital role in this area. In this article, we explain how you can use social listening to increase customer advocacy and, in doing so, level up your brand.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Martech

JANUARY 26, 2023

To address these challenges, three key elements should be at the forefront of any successful digital strategy this year: Using data to inform your strategy. Data-informed insights Data and insights are often used interchangeably, but there is an important distinction between the two.

Paid Content 139

Paid Content Enterprise Management Work Management B2B Marketing 139

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

Social Media 117

Social Media Trends Media B2B 117

Binary Demand

FEBRUARY 26, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. Data’s secrets unravel, crafting precise marketing strategies that create trends and seize opportunities with impeccable timing. Traditional demand generation methods and strategies no longer work.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

illumin

OCTOBER 11, 2023

The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. Additionally, creativity lets marketers stand out to their audiences, but also within social media algorithms since creative execution is highly factored within algorithms. this year.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Trends Multi-Channel 104

Thinkers360

APRIL 20, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! Markus Husemann-Kopetzky Score: 60.29 19 Ahmad M.

B2B Thought Leadership 119

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 119

Oktopost

APRIL 9, 2024

However, you need to freshen up your strategy to account for the needs and expectations of buyers in the current digital environment. Demand generation is a strategy that seeks to create new potential customers by increasing brand awareness and interest in the solutions you provide.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Oktopost

APRIL 26, 2024

Why should social media management for law firms be on your immediate to-do list? Social media takes our legal branding to the next level by getting social with our audience and providing them with real insights for their legal needs. We live in an age where promoting our services online is essential.

Social Media 62

Social Media Work Management Marketing Management Media 62

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Paid Content 131

Paid Content Tools Brand Identity Branding 131

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. It requires building strong relationships with potential business clients, understanding their specific needs and pain points, and tailoring marketing strategies to address those concerns effectively.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Tiecas

FEBRUARY 5, 2024

Industrial marketing strategies such as search engine optimization (SEO) , targeted advertising, and content marketing enable us to connect with the right audience online. By analyzing data and making data-driven decisions, we can optimize our marketing strategies for maximum effectiveness.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104