Marketing Craftmanship

SEPTEMBER 18, 2020

Countless research studies also suggest that many people who lose weight will regain all of those pounds within a year, and likely add more. Despite best intentions, many people who join gyms in January are likely to drop out in February, and many other new members will drop out within the next few months.

Enterprise Management 147

Enterprise Management Planning Work Management Marketing Management 147

Marketing Craftmanship

SEPTEMBER 2, 2014

Prospective customers now turn to their personal networks and publicly available information — via digital and social media channels—to self-diagnose their problems and to self-prescribe their own solutions. At the upper limit, the responses ran as high as 70%. Failure to respond properly to the new vendor selection process.

B2B Thought Leadership 100

B2B Thought Leadership WOM B2B Marketing Thought Leadership 100

Marketing Craftmanship

JANUARY 10, 2015

This past September, the well-respected marketing firm, Peppercom, conducted in-depth research involving nearly 300 of the hedge fund industry’s largest firms, to measure how those funds are currently applying standard marketing tools & tactics including websites, social media, the financial press and advertising, one year after the JOBS Act.

Practices 100

Practices Planning Enterprise Management Transparency 100

Marketing Craftmanship

MARCH 16, 2013

In terms of demographics, it’s telling that Twitter’s top 3 profiles belong to Justin Bieber, Lady GaGa and Katy Perry, but if your B2B firm needs quantitative evidence to support dropping these social media platforms, here is some recent research from Pew Research Center : Use YouTube Selectively.

Social Media 100

Social Media Media Merchandising B2B 100

Marketing Craftmanship

JANUARY 25, 2012

Page Center for Integrity in Public Communication – a research center at Penn State’s College of Communications – as well as the Arthur W. Keep top decision makers and other employees informed about public reaction to company products, policies and practices. Listen to the customer. Manage for tomorrow. Generate goodwill.

Public Relations 100

Public Relations PR Paid Search Agency Opinions 100

Marketing Craftmanship

JUNE 5, 2016

Online research is rapidly replacing human interaction as the primary validation process in all decision-making. For generations, human interaction served as the primary validation process in decision-making. Over the past 20 years, the internet has dramatically and permanently changed the way that people make decisions.

Validation 100

Validation Ideal Customer Profiles Thought Leadership Network Marketing 100

Marketing Craftmanship

AUGUST 14, 2015

Include contact information; not a generic response form. A LinkedIn Profile that Mirrors Your Website: LinkedIn has become an important market research and due diligence tool for all industries. Use first-class, consistent photography for people’s portraits. And if all this sounds like too much work, then skip to Item #3 below.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning B2B Thought Leadership 100

Marketing Craftmanship

AUGUST 18, 2017

For decades, the ONLY way to produce any type of printed material – ranging from sales & marketing brochures, to annual reports and informational flyers – involved a multi-step, time / people-intensive, costly process requiring a copywriter, graphic designer, a typesetter and a printing press.

Marketing Automation Services 100

Marketing Automation Services Sales Qualified Leads Marketing Automation High Quality Lead 100

Marketing Craftmanship

NOVEMBER 18, 2013

Unlike law, medicine, accounting or engineering, it’s difficult to define or validate expertise in public relations – as evidenced, for example, by the volume of information and disagreement on issues as fundamental as press release protocol.

Public Relations 100

Public Relations Work Management PR Ethics 100

Marketing Craftmanship

NOVEMBER 29, 2013

What was once a painstaking research process now involves a few keystrokes. In his column, New York Times’ David Segal reports that he has removed his contact information from the 5 leading media database companies. The internet and a fundamental shift in how news is reported have greatly reduced the number of journalists.

Public Relations 100

Public Relations PR Blast Campaigns Press 100

Marketing Craftmanship

SEPTEMBER 15, 2013

Based on that strategic groundwork, a company is well-prepared to identify appropriate tactics, make well-informed decisions regarding budgetary allocations, assign responsibilities for tactical implementation, and to build a program calendar. .; Framing the core messages that will be expressed through the program, and.

B2B Thought Leadership 100

B2B Thought Leadership Allocation Ideal Customer Profiles Thought Leadership 100

Marketing Craftmanship

NOVEMBER 27, 2018

The simple truth is that properly researched, well-crafted pitch letters are probably the most effective way for any type of professional services firm to build its client base and grow revenue. For every pitch letter we send out, my firm invests at least an hour or two researching the target company. View Selling as a Numbers Game.

Effectiveness 124

Effectiveness Business RFP Lead Scoring 124

Marketing Craftmanship

MARCH 27, 2013

The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. And there are still many companies that produce legitimate white papers containing helpful, objective information.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

Marketing Craftmanship

JANUARY 13, 2017

The simple truth is that properly researched, well-crafted pitch letters are probably the most effective way for any type of professional services firm to build its client base and grow revenue. For every pitch letter we send out, my firm invests at least an hour or two researching the target company. View Selling as a Numbers Game.

RFP 100

RFP Lead Scoring Lead Ranking Tactics 100

Marketing Craftmanship

FEBRUARY 8, 2017

Electronic data retrieval systems, which store nearly every piece of print or broadcast information, now ensure that a news story, regardless of its accuracy, will have a life of its own. Most reporters research current story assignments by reviewing what has been previously reported.

Media 100

Media Press Paid Search Agency Mobile Advertising 100

Marketing Craftmanship

MARCH 7, 2016

The latest round of blather regarding why and how asset managers (in this case, hedge funds) should use social media can be found in this month’s publication of a research study conducted by the respected marketing firm, Peppercomm.

Social Media 100

Social Media Work Management Marketing Management Media 100

Marketing Craftmanship

APRIL 17, 2011

As online access to information and insight into a broad range of professional and technical skills becomes more widely available, will “knowledge worker” craftsmanship become an anachronism? For decades, medical schools have told students that patients want the Three As: Accessibility, Affability and Ability… in that order.

Transparency 100

Transparency CPA Cost per Acquisition Ad brokers 100