Tomorrow People
MAY 30, 2022
Make sure they’re informed by market trajectories, strategic goals, resource constraints—and most importantly—customer feedback. Instead of pushing them towards a purchase, focus more on thought-provoking content that helps them extract more value from your product. Content plans should always be informed by research.
Tomorrow People
JANUARY 8, 2021
Plus we’re all busy, needing to prioritize information that’s relevant to our specific roles. Distribution: How do you deliver your product or solution once a customer makes a purchase? Which is why your GTM messaging will empower influencers and advisors as much as those who have the final say in any purchasing decisions.
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Tomorrow People
NOVEMBER 25, 2021
It’s a research strategy that gives you insight into what your customers’ preferences and aversions are, which then should be used to inform your business activities. In fact, 52% of B2B buyers say they’re definitely more likely to purchase from a brand once they’ve read their content. Conclusion.
Tomorrow People
FEBRUARY 21, 2022
After all, the use of B2B products is rarely an individual’s decision; according to Gartner, a typical B2B ‘buying centre’ involves six to ten decision makers — it’s likely that the same people are also involved even after the purchase. For eligible products, this feature is the default choice for shoppers looking to make a purchase.
Tomorrow People
JULY 26, 2022
When it comes to brand management, information is everything. This should almost always be informed by some form of brand research. However, the benefit of focus groups is the sheer breadth and richness of qualitative information you can collect, which is ideal when you have a real need for exploratory brand research.
Tomorrow People
JULY 26, 2022
When it comes to brand management, information is everything. This should almost always be informed by some form of brand research. However, the benefit of focus groups is the sheer breadth and richness of qualitative information you can collect, which is ideal when you have a real need for exploratory brand research.
Tomorrow People
NOVEMBER 21, 2018
But when Antonia Wade, head of content and campaign marketing at Thomson Reuters received some timely product offerings from her newly purchased Amazon Alexa, she realized — as have other insightful people — that all buying decisions are emotional as well as rational. How far through the transformation are you?
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