Crimson Marketing

DECEMBER 16, 2013

Buyers are also starting to collaborate and exchange information to find the best solutions for their businesses. Tools like analytics will be used to help in purchasing decisions, determining how much and when to purchase for optimum efficiency. New channels and technology are changing the way B2B buyers behave.

Buy 100

Buy B2B Vendors Budget Programs 100

Crimson Marketing

OCTOBER 1, 2013

Big Data has immense value, but a good majority of marketers don’t know what to do with this massive amount of information right now. Why keep all of this enlightening information to yourself when you could pass it on to those with direct access to buyers? To call today’s buyer well-informed is a dramatic understatement.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

OCTOBER 2, 2013

Big Data has immense value, but a good majority of marketers don’t know what to do with this massive amount of information right now. Why keep all of this enlightening information to yourself when you could pass it on to those with direct access to buyers? To call today’s buyer well-informed is a dramatic understatement.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

APRIL 23, 2015

Progressive B2B marketers are focused on how and why buyers make purchase decisions instead of aiming to create buyer profiles based on job titles and industries. . We use buyer intent ahead of time to help inform what questions we’re asking SMEs, prospects or existing clients.” Click To Tweet.

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Crimson Marketing

NOVEMBER 19, 2014

For example, a mobile credit card processing system will ensure buyers on mobile devices will be able to complete purchases smoothly. Likewise, marketing technology and social media strategies should be focused on mobile consumers as well. A mobile-optimized webpage will ensure social shares by mobile users.

Mobile Marketing 100

Mobile Marketing Peer-to-peer Viral Marketing Fulfillment 100

Crimson Marketing

MAY 20, 2015

Immigration into one holistic class of data that combines buyer information as a professional purchaser, consumer and individual is driving the “right message, right channel, right time” ethos in b2b marketing technology. B2B + B2C =B2P: The new paradigm of marketing technology is actually “b2p (business to person) marketing.”

Enterprise Management 100

Enterprise Management B2B Marketing Marketing Management Budget Programs 100

Crimson Marketing

FEBRUARY 17, 2015

Lead purchasing and advertising are popular methods to build a corporate marketing funnel. But how effective are they, and how do they compare with other demand generation methods? He demonstrates how any business can calculate LTV and CAC, regardless of product or service.

CMO 100

CMO Acquisitions Lead Scoring Lead Ranking 100

Crimson Marketing

FEBRUARY 3, 2015

With buyers doing their own research before interacting with Sales, unfettered access to information on competing solutions, and as many as 100 branded touch points with which a buyer may come into contact before making a decision, it is critical for marketers to deeply understand the needs of customers at a very early stage.

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Marketing Management Buy 100

Crimson Marketing

DECEMBER 3, 2014

There are mounds of information about your business just waiting to be mined and analyzed, information that can help you drive more powerful, effective marketing campaigns. You’re doing yourself a disservice not to mine the glut of information you already have on your buyers and use it to power your marketing solutions.

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100

Crimson Marketing

APRIL 16, 2015

85% of consumers seek out trusted expert content when considering a purchase #contentmarketing Click To Tweet. It’s about sharing information relevant to your buyer in places they’re looking for content (e.g. 87% of #B2B buyers say content has an impact on vendor selection #contentmarketing Click To Tweet.

Top of Funnel 100

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 100

Crimson Marketing

AUGUST 4, 2015

B2B buyers do not make purchasing decisions lightly; they weigh choices carefully. Perhaps this has always been true, but today’s B2B buyers have something that their predecessors did not—a wealth of information available to them with only a few mouse clicks away. In the past, Sales could control the flow of information to some degree.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

OCTOBER 24, 2013

” A main part of the purchase life cycle is the research stage. Take this information and create a customer story that will attract new customers. .” Forget about your actual products, and focus on the real people who benefit from them. “Your goal is to tell a bigger story that makes your customer the hero.”

Product 100

Product Marketing Management Buy Studies 100

Crimson Marketing

FEBRUARY 6, 2014

Nearly half of buyers believe they are better informed than sales reps: 49.5% of buyers consult 3+ channels before purchasing big ticket items . Digital means trackable Big Data. Savvy Demand Generation is Driving Change. New Buying Habits. 62% accessed the store’s site or app. 37% accesses a competitor’s site or app.

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

Crimson Marketing

MARCH 5, 2015

Very few technologies truly integrate information and access across all channels, allowing marketers to manage their content from one interface.” Customer needs, research methods, and purchase behaviors are always changing, and your business needs strategies to adapt. Not Prioritizing the Customer.

Work Management 100

Work Management Marketing Management Paid Search Agency Marketing & Strategy 100

Crimson Marketing

FEBRUARY 19, 2015

Marketing departments are focused on analyzing customer data “in order to uncover insights about how marketing activity affects buyer purchase decisions and drives loyalty.” It’s not new news that big data is on every marketer’s mind. ” 5.

Analytics 100

Analytics Aggregators Touchpoints Analysis 100

Crimson Marketing

JULY 23, 2015

More information for prospects who are ready to close, but for some reason haven’t. Both Marketing and Sales need to set up a lead-tracking system—all the way through the buying cycle—to know when a prospect purchases, renews, or cancels. More target marketing touches to help Sales get a prospect moving.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

FEBRUARY 9, 2015

” Marketing analytics and research are being used to understand buyers’ purchase behavior and influencers, and at which phase of the buyer’s journey does marketing yield the greatest return. Can marketers deliver amid ongoing performance pressures?” ” The Move Towards Simplifying Marketing.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

DECEMBER 12, 2014

A customer can see an offer in an email and within one or two clicks can be making a purchase on a company’s website. The first step is to build up a database of recipients that have expressly stated they want to receive your messages and have up-to-date information. Email marketing technology can lead to quick conversions.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

MARCH 16, 2015

While a number of factors are at play, the driver that may be changing consumer expectations the most is that buyers interact in unique new ways with multiple marketing channels before they purchase. Incentivize in-store purchase with coupons and exclusive offers customized to shoppers’ preferences. The buyer’s journey has changed.

Advertising Channels 100

Advertising Channels Lead Ranking Mobile Marketing Forrester 100

Crimson Marketing

JUNE 26, 2015

Some companies look at as many as five stages: Interest > Learn > Evaluate > Justify > Purchase. You and your content need to be ready to answer those questions to keep buyers informed during the decisions making process and help them move further down the funnel. purchase stage). ” Develop buyer personas.

Buyer Personas 100

Buyer Personas Top of Funnel B2B Work Management 100

Crimson Marketing

JULY 10, 2013

” This information overload gives power to the buyer in their relationship with a brand; the brand must consistently meet all buyer expectations in a reliable fashion. Make sure everyone is on board with the same information and not offering buyers information or products they’ve already refused. Marketing Tech ).

Advertising Channels 100

Advertising Channels Advertising Agencies Marketing Management Multi-Channel 100

Crimson Marketing

FEBRUARY 18, 2015

are spending more of their time and corporate budgets online than ever:” 68% of B2B buyers purchase goods online, compared to 57% last year. “The Internet has intervened in the traditional B2B purchase process. 25% have made a corporate purchase using a tablet. Source: Digital Information World.

B2B Marketing 100

B2B Marketing B2B Mobile Marketing Budget Programs 100

Crimson Marketing

OCTOBER 23, 2013

This cost effective tool can help you glean insights from the content buyers research to help them make purchase decisions. You’ll be able to see information such as: age, sex, browsing preferences (desktop or mobile), location, and site behavior. Contact information for key personnel or help desks. Lead Generation.

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Google Content 100

Crimson Marketing

SEPTEMBER 16, 2014

Author and Futurist John Naisbitt famously wrote, “We are drowning in information but starved for knowledge.” You would think that with all of this information and transparency, it would be easier than ever for companies to understand and influence customers through technology marketing. Providing The Right Information to Sales.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100

Crimson Marketing

MARCH 9, 2015

With such an abundance of information, it becomes harder and harder to win the attention of your audience. Be everywhere: Before making a purchase decision, the average buyer goes through at least 6 marketing channels. . The latest statistic is that 27 million pieces of content are being shared daily ! Source: MarketingProfs.

Content 100

Content Statistics Segmentation Promotion 100

Crimson Marketing

AUGUST 16, 2013

We are making the shift to purchases on our mobile devices. Soon typing in your credit card information might just be a step too hard for consumers. Ultimately connecting all of your contribution in one place results in some extra bonus points in terms of SEO. Try out a mobile strategy. to learn more. Offer onsite mobile coupons.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 100

Crimson Marketing

NOVEMBER 4, 2013

“How important are the following sources when researching and evaluating technologies and services to purchase?” 85% of executives said that at least once social media channel is very important when making technology purchase decisions. Which Social Platforms do Businesses Currently Use for B2B Marketing? 85% Twitter.

Social Media 100

Social Media Paid Search Agency Companies Media 100

Crimson Marketing

JULY 30, 2014

There has been a fundamental shift in how buyers collect information and make purchase decisions. Topics discussed include: Turning sales outside in: Due to the democratization of information, Jamie and Marcus suggest, sales is now an “outside-in” process rather than a brand controlled funnel.

Marketing Management 100

Marketing Management Product Top of Funnel Response Rate 100

Crimson Marketing

NOVEMBER 26, 2013

61% of consumers worldwide use digital channels as part of their purchase journey. According to a survey of chief marketing officers: 63% of projects do not use marketing analytics to inform decisions. The consumer decision journey is generating huge amounts of data. 78% of mobile activity is data (not voice).

CAN-SPAM 100

CAN-SPAM Mobile Marketing Marketing Mix Customer Surveys 100