WriteSpark

JULY 9, 2013

The TechTarget survey found that for IT buyers in most countries, localized content is less important than finding the best practices, product information, and research resources they need, even if those resources are available only in English. Comparison Content.

Content Marketing 120

Content Marketing Planning Comparison FAQ 120

WriteSpark

MAY 8, 2012

A lot about missed opportunities for engaging prospects and motivating them to make a purchase. Can prospects easily find the technical information they need to even consider your product as a candidate for purchase? What can a catalog about sewing threads teach a technology marketer about writing effective sales content?

Trade Show 120

Trade Show Copywriting Marketing Prospects Purchase 120

WriteSpark

MAY 8, 2012

A lot about missed opportunities for engaging prospects and motivating them to make a purchase. Can prospects easily find the technical information they need to even consider your product as a candidate for purchase? What can a catalog about sewing threads teach a technology marketer about writing effective sales content?

Trade Show 120

Trade Show Copywriting Marketing Prospects Purchase 120

WriteSpark

AUGUST 3, 2011

Indeed, you may find that a qualitative success story may be a more interesting read and prompt more interesting dialogue between your sales reps and prospects than a case study that focuses more on the numbers. If you tell the story well, prospects will recognize the implications for their own circumstances.

Case Study 120

Case Study Case Studies Studies Storytelling 120

WriteSpark

AUGUST 3, 2011

Indeed, you may find that a qualitative success story may be a more interesting read and prompt more interesting dialogue between your sales reps and prospects than a case study that focuses more on the numbers. If you tell the story well, prospects will recognize the implications for their own circumstances.

Case Study 120

Case Study Case Studies Studies Storytelling 120

WriteSpark

JANUARY 9, 2013

For example, look at white papers and ebooks where the core content is still relevant, but information such as market statistics, application examples, and messaging about your products needs updating. Some years ago, I wrote a tutorial guide which my client used as the primary piece for attracting sales leads.

Planning 120

Planning Best Practices Content Paper 120

WriteSpark

JANUARY 9, 2013

For example, look at white papers and ebooks where the core content is still relevant, but information such as market statistics, application examples, and messaging about your products needs updating. Some years ago, I wrote a tutorial guide which my client used as the primary piece for attracting sales leads.

Planning 120

Planning Best Practices Content Paper 120

WriteSpark

OCTOBER 23, 2012

Tips for saving time and identifying the best candidates when searching for case study prospects. How to find and use whatever positive information you get in a case study interview. What to do with a "not quite ready" case study. Case study or testimonial?

Case Study 120

Case Study Case Studies Studies Best Practices 120

WriteSpark

OCTOBER 23, 2012

Tips for saving time and identifying the best candidates when searching for case study prospects. How to find and use whatever positive information you get in a case study interview. What to do with a "not quite ready" case study. Case study or testimonial?

Case Study 120

Case Study Case Studies Studies Best Practices 120

WriteSpark

FEBRUARY 1, 2011

As a possible reason for this rating, the report concludes that the content produced by tech companies is not matched to the different information needs of buyers at different stages of their decision cycle. Yet the report shows that marketers give middling ratings for the effectiveness of much of this content.

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

FEBRUARY 1, 2011

As a possible reason for this rating, the report concludes that the content produced by tech companies is not matched to the different information needs of buyers at different stages of their decision cycle. Yet the report shows that marketers give middling ratings for the effectiveness of much of this content.

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

MAY 4, 2011

And how can you easily keep a writers list so you can quickly find contact information when you need it? The person's contact information is usually displayed as part of the mini profile in this view, or click on the name to look at the complete profile. You want fresh ideas or a new approach for your materials.

Copywriting 120

Copywriting Ideal Customer Profiles Verticals Linkedin 120

WriteSpark

MAY 4, 2011

And how can you easily keep a writers list so you can quickly find contact information when you need it? The person's contact information is usually displayed as part of the mini profile in this view, or click on the name to look at the complete profile. You want fresh ideas or a new approach for your materials.

Copywriting 120

Copywriting Ideal Customer Profiles Verticals Linkedin 120

WriteSpark

JULY 10, 2012

Most likely, just a customer name and contact details, with little if any information on the story itself. What would our prospects find interesting in this customer's story? So, you ask the product manager whether any of the customers involved in beta testing or early product release would be good candidates.

Case Studies 120

Case Studies Case Study Studies Validation 120

WriteSpark

JULY 30, 2009

Buyers involved in large purchase decisions are more hungry than ever for information resources, according to an article published by Marketing Sherpa. Business news and information websites. How are these changes in information sources and use affecting the materials and media produced by your company? . Virtual events.

Paper 120

Paper Vendors Conference Statistics 120

WriteSpark

JANUARY 4, 2011

Examples of these factors include: The project is directly tied to revenue generation, e.g., an email campaign designed to attract prospects or a Web page for making a direct product sale. Learn More For information that may support your arguments for hiring a freelance copywriter, see the articles under the heading How to Find A.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

Examples of these factors include: The project is directly tied to revenue generation, e.g., an email campaign designed to attract prospects or a Web page for making a direct product sale. Learn More For information that may support your arguments for hiring a freelance copywriter, see the articles under the heading How to Find A.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

APRIL 20, 2010

But more important is looking at the wording of those questions: Are they eliciting information or leading a response? The customer may forget to mention or diminish information about benefits, applications, etc. Of course, you want to match the number of questions to the allocated interview time. How to find a case study writer.

Allocation 120

Allocation Lead Scoring Lead Ranking Case Study 120

WriteSpark

MARCH 17, 2009

Many companies use white papers at the beginning of the sales cycle to attract prospects. A white paper that presents a product selection guide also can set the purchasing agenda in a prospect's mind. What information and resources must the white paper present in order to advance the sales process?

Paper 120

Paper Purchase Sales Cycle Copywriting 120

WriteSpark

MARCH 26, 2009

Prospective customers, sales people, and dealers all expect a document that presents the essential information about the product's features and benefits, specifications, system requirements, and potential uses. A comparison based on inaccurate information can backfire and perhaps create legal problems for the company.

Comparison 120

Comparison Copywriting Banner Ads Press 120

WriteSpark

MARCH 16, 2010

The document is targeted to prospects, customers, resellers, or another external audience. You have a lot of information and aren’t sure how to organize and present it for greatest impact. The project is important for generating sales, attracting publicity, educating analysts and investors, or producing other results for your company.

Copywriting 120

Copywriting Public Relations Education Marketing Prospects 120

WriteSpark

FEBRUARY 2, 2010

E-books are perceived positively by prospects as easier to read, with more visuals and multimedia elements that help a reader's understanding of the content. . A "book" implies a longer document than a white paper, so you can include more information or go into greater depth on a technical topic. .

Copywriting 120

Copywriting Paper Planning Custom Publishing 120

WriteSpark

JUNE 12, 2012

These bloated documents can mean not only diminished marketing results, but also a missed opportunity for delivering the information prospects seek. white papers that don't contain enough technical information are more likely to disappoint than those that possess too much.". According to an Eccolo Media survey of IT buyers, ".

Paper 120

Paper Paid Search Agency Segmentation Customer Surveys 120

WriteSpark

JUNE 12, 2012

These bloated documents can mean not only diminished marketing results, but also a missed opportunity for delivering the information prospects seek. white papers that don't contain enough technical information are more likely to disappoint than those that possess too much.". According to an Eccolo Media survey of IT buyers, ".

Paper 120

Paper Paid Search Agency Segmentation Customer Surveys 120