• AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Information, Profiling] B2B Marketing Trends for 2016
    buyer persona is not a zombie—but a profile based. understand the demographic profile of individual contacts and automatically segment. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Information, Profiling] B2B Marketing Trends for 2016
    buyer persona is not a zombie—but a profile based. understand the demographic profile of individual contacts and automatically segment. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Information, Profiling] B2B Marketing Trends for 2016
    buyer persona is not a zombie—but a profile based. understand the demographic profile of individual contacts and automatically segment. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer.
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2016
    [Information, Profiling] How to Build a Memorable Personal Brand on Twitter
    We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana. Step #3: Sharpen your profile. Don’t leave your Twitter profile to chance or whim. How can you afford not to reach out? Check it out below. Step #1: Follow the leaders. Repeat.
  • ACT-ON  |  FRIDAY, DECEMBER 2, 2016
    [Information, Profiling] 6 Things to Consider When Creating Your 2017 Marketing Plan
    Additionally, if you haven’t already identified your “ideal customer profile” I strongly suggest you do. Ideal customer profiles usually include firmographic and demographic information like company size, industry, and common buyer titles. Evaluate last year’s successes and failures  . Did you make your lead goals?
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 1, 2016
    [Information, Profiling] Will Shoppable Tags Be the Next Instagram Marketing Hit?
    When users tap the button, a tag appears on up to five products in the post with price information. With a quick scroll, it’s easy to take in a bunch of information in a short amount of time. The tags basically provide information that was already being put out there, but in a more seamless manner. 3. Ads are a turn-off.
  • CONTENT STANDARD  |  WEDNESDAY, NOVEMBER 30, 2016
    [Information, Profiling] 5 Brands That Are Marketing Smarter with Machine Learning
    With the advent of AI and its warm welcome as a new form of marketing technology , we’ve had a lot of information and potential thrust at us in a seemingly short period of time. Growing up, I wished I had a twin. Thank goodness I didn’t. Goodbye, household chores. Hello, freedom. Adobe. Hyatt Hotels. Westworld , this is not.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 30, 2016
    [Information, Profiling] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
    The qualified lead definition should cover demographic information (such as company size), situational information (such as their current pains or challenges) and behavioral information (such as webinars watched, specific pages visited, papers downloaded). Required Lead Information. . Part one  was about getting started. 
  • KAPOST  |  WEDNESDAY, NOVEMBER 30, 2016
    [Information, Profiling] 3 Ways Interactive Content Converts New Visitors Into New Leads
    Though gathering information from interested visitors is a key part of offering inbound content, lead gates can have a roadblock effect on your prospects. This approach not only gives the visitor more value before submitting their information, making them more likely to convert, but also fuels your database with better profile data.
  • DISCOVERORG  |  TUESDAY, NOVEMBER 29, 2016
    [Information, Profiling] Maslow’s Hierarchy for SDR Teams
    While most of our clients are tech companies, their core offerings are very different: IT staffing, IT consulting, Information Security, ERP, Application Development, Big Data, Infrastructure, VAR, etc. Our research team also profiles the companies and prospects we target, basically “DiscoverOrg for DiscoverOrg.” Be short.
  • VIDYARD  |  MONDAY, NOVEMBER 28, 2016
    [Information, Profiling] Big Bang, Small Budget: How Scrappy Startup Videos Changed the Game for #FlipMyFunnel
    But Terminus was confronted with a different problem when planning their first #FlipMyFunnel conference – how does a relatively unknown company assemble a high-profile team of speakers to talk account-based marketing at an event they have never heard of in Atlanta? Sound familiar? Startup Videos Don’t Have to be Perfect. The best part?
  • BIZNOLOGY  |  MONDAY, NOVEMBER 28, 2016
    [Information, Profiling] Close up, nobody is normal: Generation clash or ageism?
    Team informed. However, the vast majority of the human population does not fit that full profile, even though those are the dominant attributes in each category. Disclaimer:  This is an updated writing of a post I wrote 8 years ago for a blog that no longer exists online, but the generational theme has never been so current. Boomer.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 28, 2016
    [Information, Profiling] Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success
    Inconsistent/Incomplete audience profiles B2B marketers are very good at collecting the traditional bits of data – job role, location, and so on. So a DMP helps marketers to build more complete customer profiles by bringing together information from a whole host of different sources. Who are you really marketing to?
  • EARNEST ABOUT B2B  |  FRIDAY, NOVEMBER 25, 2016
    [Information, Profiling] The new Superpowers: CCS Predicts
    But there will be hurdles, with a high profile Bot breach likely to deal a blow to their reputation in 2017. Suffer a data breach and you’ll need to inform people affected within 72 hours or risk a fine of up to 4% of your revenue. Last week the great and the good in the tech industry gathered at the CCS Insight annual Predicts event.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Information, Profiling] How to reach your customers at work or at home
    On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access. Access hard-to-reach segments. Like this post?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2016
    [Information, Profiling] Instagram Launches Live Video & Ephemeral Messages: Here's What You Need to Know
    In other words, the process for sending Instagram's ephemeral direct messages mirrors a "group text" experience, which is informed by the company's knowledge of users' adoption of Instagram Direct over the last year. To send a response, simply tap the user's faded profile photo. just to name a few. But that's not the only difference.
  • SNAPAPP  |  TUESDAY, NOVEMBER 22, 2016
    [Information, Profiling] 51 Essential Email Marketing Tips to Help Marketing Automation
    Make sure your marketing emails give subscribers information they don’t already have, or solve a problem for them in some way. Add signup forms to your social media profiles to turn followers into subscribers. Use this information to serve your subscribers better. Segment, Segment, Segment. Consider a Master List, Too.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 22, 2016
    [Information, Profiling] 7 Ways to Improve Your Site’s SEO Game Today
    The sitemap allows Google to find each URL easily, along with information on when the URLs were last updated and the type of content on the URL. link should be a way to give readers more information on a certain topic, not take them to a website that has nothing to do with the text. Stay Informed of SEO Changes. Yesterday.
  • ACT-ON  |  MONDAY, NOVEMBER 21, 2016
    [Information, Profiling] Herding cats? The Hidden Costs of Multiple Marketing Tools
    How can you share that information with sales accurately, automatically? Reconciling critical information across multiple tools can be difficult and frustrating, setting you up for error and data loss. Marketers need a way to consolidate the various tools they use – and the information that flows from those tools. The flip side?
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Information, Profiling] Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands
    OkCupid has all the demographic and connection information that one would expect from an extremely popular online dating site. This information is relevant to almost everyone, but perhaps particularly relevant to younger demographic -- one that is likely interested in using the product. 4) Zillow. Check them out below. The result?
  • CONTENTLY  |  FRIDAY, NOVEMBER 18, 2016
    [Information, Profiling] Women Are Angry About the Election. Here’s How They’re Taking Action Online
    However, the event’s Facebook page is the main source for information. On November 9, Katy Perry and a handful of celebrities joined the #TwitterBlackOut movement, in which users blackened their profile pictures to denounce support for the president-elect. In the midst of shock, responses varied. Some Hillary supporters mourned.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 16, 2016
    [Information, Profiling] Understand Customers and Their Lifecycle with Marketing Automation
    The most fundamental change in the marketing landscape over the last few years is that the customer isn’t a profile or a demographic or a target audience anymore. Second, look again at your database quality , to see if the information you need to act on buyer behaviour is really being collected. Your customer is not a form field.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Information, Profiling] 4 Ways to Elevate Your Marketing with Great Content
    Tyler Lessard, CMO at Vidyard, opened up Viewtopia with his session on “Connecting with Buyers in the Age of Experience.” We live in an “information age,” where information is now a commodity and buyers are overwhelmed—this reality transcends across demographics and generations. story, feeling, informative technology? The first?
  • BIZIBLE  |  TUESDAY, NOVEMBER 15, 2016
    [Information, Profiling] How We Increased Pipeline 504%
    We get to directly influence marketers who are searching for information on our industry, whether or not they’ve heard of our company before. We started by creating a target account list of companies that fit our profile of an ideal customer and then implemented a grading process that lets our teams know which accounts to prioritize.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 15, 2016
    [Information, Profiling] Search + Social = Online Reputation Management
    Moreover, moguls, oligarchs, and high-net-worth individuals tend to be both too busy and private to invest the time and energy registering, building out, and keeping fed a small army of social media profiles, including more than just LinkedIn. The entire process is as easy as putting together one good bio page or LinkedIn profile.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 14, 2016
    [Information, Profiling] How Customer Profiles Can Boost Your Marketing Success
    Today’s consumers are more connected than ever, and they are using a number of devices to search for information and make purchases. The post How Customer Profiles Can Boost Your Marketing Success appeared first on Marketing Insider Group. According to a Nielsen report, an average U.S. Content Marketing
  • THE B2B RESEARCH BLOG  |  MONDAY, NOVEMBER 14, 2016
    [Information, Profiling] Brand mapping – Correspondence Analysis explained
    Second, there’s what’s referred to as a ‘brand dominance’ or ‘halo’ effect at play where high profile, well-liked brands outperform on all attributes.  This map provides a wealth of information in a relatively straightforward manner. Which attributes most closely define your brand?  Here’s what we found.  brands C, D, E and F).
  • THE B2B RESEARCH BLOG  |  MONDAY, NOVEMBER 14, 2016
    [Information, Profiling] Brand mapping – Correspondence Analysis explained
    Second, there’s what’s referred to as a ‘brand dominance’ or ‘halo’ effect at play where high profile, well-liked brands outperform on all attributes.  This map provides a wealth of information in a relatively straightforward manner. Which attributes most closely define your brand?  Here’s what we found.  brands C, D, E and F).
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Information, Profiling] Taking a Goals-Based Approach to Social Media
    You built your company profiles on Twitter, Facebook, LinkedIn and a few other social networks you think make sense for your business. Think of content that’s helpful or informative instead of just a sales pitch. Social media is just like any other marketing channel. And like any other channel (email, search, media), you need goals.
  • KAPOST  |  WEDNESDAY, NOVEMBER 9, 2016
    [Information, Profiling] 4 Ways to Reach Your Target Audience Using Social
    Together, your personas build the profile of your target audience. 2. Once you’ve created the profile, you can begin this discovery phase. Using the information you found in your initial research, you should have an idea on the types of content they frequently engage with and share. Think I’m joking? Who Is Your Audience?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 9, 2016
    [Information, Profiling] How I Learned to Stop Worrying and Start Loving Third-Party Data
    Marketers love to get data about their customers, which helps them gauge patterns, predict behavior, build profiles, and serve up great content at the right time through the right channels. In Search of Security In the form of cookies, third-party data was once the go-to method for getting customer information. Let’s explore.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 8, 2016
    [Information, Profiling] Being an Empathic Marketer in an Automated World
    also had the honor to work with many great marketers without celebrity profiles during my days on a variety of brands like Slim Jim’s, David’s Sunflower Seeds, Orville Redenbacher Popcorn and Cheerwine. (a popular soft-drink from North Carolina). By Jeffrey Slater, {grow} Community Member. would consider them empathic marketers. Helpful.
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2016
    [Information, Profiling] 19 Brands with a Cult Following (And What You Can Learn From Them)
    That information is funneled into content that’s relevant to customers, ranging from the brand’s over 50-year-old catalogue, to the award-winning web series “ Easy to Assemble ,” which ran for four seasons. Regardless, TED talks have become a go-to resource for quick, insightful information across almost any topic. Source: Brand New.
  • JUNTA 42  |  SATURDAY, NOVEMBER 5, 2016
    [Information, Profiling] This Week in Content Marketing: Social Media Platforms Take More Victims
    How IDG approaches editorial strategy (26:17): In a recent profile published on Fipp , John Gallant, chief content officer at leading tech publisher IDG, describes how his team fulfills the company’s mission of identifying high-value individual audiences within the larger tech community. This week’s show. Click To Tweet.
  • CONTENTLY  |  FRIDAY, NOVEMBER 4, 2016
    [Information, Profiling] Contently Case Story: How Cornell Tech Reveals Its Incredible Experiments to the World
    ” To start this process, Hoos conducted a content assessment with Contently, which analyzed audience profiles, valuable SEO keywords, traffic, and referral sources to build an audience persona. Five graduate students recently created Pallette , an ambitious device to help quadriplegics gain more control of their surroundings.
  • LEAD LIAISON  |  FRIDAY, NOVEMBER 4, 2016
    [Information, Profiling] Lead Liaison Debuts Integrations Marketplace
    In addition to that, the marketing automation suite uses thousands of social data points from over 100 different social networks to enrich profile records. For more information, visit [link] or call 1-800-89-LEADS (895-3237).  . Lead Liaison realizes the importance of this, and has built a robust list of integrations. Social.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 4, 2016
    [Information, Profiling] 5 Roadblocks Your Content Strategy Needs to Avoid in the Buyer's Journey
    Sure, you may say “but we need more information than that.” ” One way to address that is to use progressive profiling, which presents short forms that ask for additional information on subsequent downloads. Consider these two points: 67% of the buyer’s journey is now digital. Consideration stage. webinar.
  • CEROS  |  FRIDAY, NOVEMBER 4, 2016
    [Information, Profiling] The Mind Behind Target’s Bold Bet on Creativity
    Since taking over in 2013, Waterbury has been the creative force behind several high-profile campaigns that have pushed the marketing envelope. These bold brand experiences embody the creative direction of Target, guided by Waterbury, and inform the work they’re doing on both a macro and micro level. Happy reading! Generous.
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2016
    [Information, Profiling] 5 Questions Credit Unions Should Ask to Improve their Marketing
    For the sake of interdepartmental harmony, team up and define what behaviors and criteria tell you both when someone is ready and able to be a good fit for your credit union. 2) Where are the Conversion Points on my Website that Gather Information? Clarity is the key to efficient, productive marketing. Your team works hard. Educate.
  • ACT-ON  |  THURSDAY, NOVEMBER 3, 2016
    [Information, Profiling] How to Create Social Media and Content Marketing Synergy
    If so, creating content based on this information will make your social promotion more effective. The company pinned the video to its Twitter profile. You can use various social tools to get this information. They share high-value information and insider details, or offer up special deals. Why not? Strong. LinkedIn.
  • RADIUS  |  WEDNESDAY, NOVEMBER 2, 2016
    [Information, Profiling] Stop Yelling At Prospects: How To Build An Ideal Customer Profile
    In marketing terms, you would say these people fit your Ideal Customer Profile (ICP). Customers that fit your Ideal Customer Profile will find great value in what you’re marketing or selling to them. Building your Ideal Customer Profile (ICP) is crucial for a couple of reasons: It will help you identify your most relevant prospects.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 1, 2016
    [Information, Profiling] 5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
    When you “Google” your organization’s brand name, have you noticed a more comprehensive set of information? Here This result is a combination of Knowledge Graph and Google Maps information, typically appearing on the right-hand side in desktop searches but at the top of most mobile results. Google Business Listings.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 1, 2016
    [Information, Profiling] Over Half of Global CMOs Are Making Data Driven Decisions
    This is all about the aforementioned single source of truth, the inherently important need for your organization to have a single customer identity that unites behaviors across all channels into one comprehensive profile. Reach a more precise level of targeting and segmentation by using cross channel behavioral information in real time.
  • INFER  |  TUESDAY, NOVEMBER 1, 2016
    [Information, Profiling] Hacking Content Marketing With Predictive Analytics [Slideshare]
    Last month, we co-hosted a Meetup with  DNN  to talk with Bay Area marketers about how predictive analytics can better inform their content marketing strategy. Instead of multiple modules, our unified predictive sales and marketing platform offers profiling & segmentation, predictive scoring, and account-based marketing all in one place.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 1, 2016
    [Information, Profiling] 6 Steps to Creating a Successful Instagram Marketing Strategy
    You can also use Instagram to provide information on products and services that your company offers. Holding contests is a great way of maintaining an active and engaging Instagram profile which can lead to an increase in the number of your followers and sales. Before Guest post by Jill Phillips. Image source: GoodFreePhotos.com.
  • ACT-ON  |  MONDAY, OCTOBER 31, 2016
    [Information, Profiling] Successful Sales and Marketing Alignment, Part 2: Understand the Buyer
    Part one was about making sure you have the right information to get started. An example, your target buyer profile might be the VP title of midsize businesses (200–1000 employees) in North America that sell (something specific) to the trucking industry. Do research to determine and define your target buyer or account.
  • HINGE MARKETING  |  MONDAY, OCTOBER 31, 2016
    [Information, Profiling] The Best Types of Market Research for Professional Services Firms
    This is the type of research that involves searching out information that is already available. Surveys work well for getting a little information from a lot of people. For instance, suppose you have identified a service you can provide to clients who fit a certain profile. What percentage of the market fits that profile?
  • CHIEFMARTECH  |  SUNDAY, OCTOBER 30, 2016
    [Information, Profiling] Analytics CEO makes a passionate case against marketing attribution
    But what about new models combining deterministic information (truly integrated at granular level) with probabilistic data? If however, what you really are looking for is the said holistic view of your owned, paid, and earned media , then we are back into the realm of human-driven decisions, information delivery, and performance management.
  • JUNTA 42  |  SATURDAY, OCTOBER 29, 2016
    [Information, Profiling] This Week in Content Marketing: Content + Audience for the Win
    Are APAC marketers adequately informed about content marketing? (28:17): A recent survey report by HubSpot and SurveyMonkey aims to provide marketers across the Asia-Pacific region with a data-backed summary of current trends in content marketing. This week’s show. Recorded live on October 25, 2016; Length: 1:03:38). Click To Tweet.
  • DISCOVERORG  |  THURSDAY, OCTOBER 27, 2016
    [Information, Profiling] Account-Based Everything: Is it Time for a New Territory Analyst Manager Role?
    Step three: Categorize the accounts into A-B-C groups based on their likelihood to buy (how well they fit our ideal customer profile). Or, how about using the information to better distribute territories across sales reps. The plan comes first, and then the attack. What was it that I did that others didn’t? Let’s give it a name.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 26, 2016
    [Information, Profiling] 4 Tips to Make the Most of Predictive Analytics: Think Small Data and Automation
    However, it can be easy to get lost in the sheer amount of information. Digging into those customer profiles manually, or with an analytics solution, can uncover even more details: demographics that can be used to create customer profiles, behavioral clues (e.g. Smaller Data = Better Data. Improve the Customer Experience.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2016
    [Information, Profiling] A Brief History of Search & SEO
    However, Archie was what Slawski called the “best way to find information from other servers around the internet at the time,” and is actually still (very primitive) operation. With search engines becoming household names and more families becoming connected to the Internet, finding information came with greater ease. The ‘90s.
  • ACT-ON  |  MONDAY, OCTOBER 24, 2016
    [Information, Profiling] How, And Why, You Should Calculate Customer Lifetime Value (CLV)
    Knowing this can help you figure out your ideal customer profile, and how you can get more customers like that one. This information – often available in real time – is helpful for identifying cross-selling and upselling opportunities – great ways to increase the value of your customers! For now, let’s dive into CLV. Was it worth it?
  • ACT-ON  |  MONDAY, OCTOBER 24, 2016
    [Information, Profiling] How, And Why, You Should Calculate Customer Lifetime Value (CLV)
    Knowing this can help you figure out your ideal customer profile, and how you can get more customers like that one. This information – often available in real time – is helpful for identifying cross-selling and upselling opportunities – great ways to increase the value of your customers! For now, let’s dive into CLV. Was it worth it?
  • DISCOVERORG  |  SUNDAY, OCTOBER 23, 2016
    [Information, Profiling] Fast Track Your Sales with New Tools
    Teams looking to reach departments focused on human resources activities can now use DiscoverOrg’s HR Dataset to profile personnel in payroll, benefits, compliance, etc. Professionals profiled in this new dataset experience a lot of turnover with 61% in their position for less than two years. Our payout depends on it. Click To Tweet.
  • CONTENT STANDARD  |  SATURDAY, OCTOBER 22, 2016
    [Information, Profiling] Is Your Twitter Marketing Strategy Stuck in 2015? Here Are 5 Features You Might Be Missing
    This is the Twitter equivalent of putting your best foot forward: When users come to your profile page, it makes sense to present them with the most dynamic, engaging content possible. Even a video of a few seconds can relay more information, and do so in a more dynamic way. Make it too hard, and users won’t give it a chance.
  • CONTENTLY  |  FRIDAY, OCTOBER 21, 2016
    [Information, Profiling] Facebook’s March to China, and 3 Other Stories You Should Read
    and Silicon Valley, with an informal reconciliation summarized best by Tim O’Reilly, investor and founder of O’Reilly Media: “Start with a real problem—not an invented one—and then find ways for technology to help solve it.” This week’s standout is a profile on the gossip blogger and personality Lainey.
  • HINGE MARKETING  |  FRIDAY, OCTOBER 21, 2016
    [Information, Profiling] The Ultimate Keynote Speaker: Why, How, You
    This kit contains information about you (the speaker) and your firm in one convenient package. You’ll want to include the following: Relevant information or testimonials from past speaking engagements or events. Check out [link] for more information. What makes an amazing keynote speaker? You know them when you see them.
  • CONTENTLY  |  THURSDAY, OCTOBER 20, 2016
    [Information, Profiling] 5 Helpful Reporting Tips from The New Yorker Festival
    At The New Yorker, nuance drives every story from exposés on abuses in Syria to profiles of comedians. Every day, I religiously check my mailbox to look for the newest issue of The New Yorker. know it only comes once a week, but each time I open the mailbox, I have this irrational hope that a fresh copy will be waiting for me.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 20, 2016
    [Information, Profiling] So You Want to Create Content That Actually Converts?
    With this information, you can recommend inserting calls-to-action (CTA) on these highly trafficked posts to drive website visitors to whatever it is you’re looking for them to do on your website, whether it’s downloading a whitepaper, registering for a webinar recording, etc. What a novel idea, right? Calls-to-Action.
  • INFER  |  THURSDAY, OCTOBER 20, 2016
    [Information, Profiling] Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness
    Infer mines comprehensive customer information and buying signals from CRM, MA and web analytics systems, and returns accurate predictions and insights through connectors for Dynamics 365 for Sales , Salesforce CRM , Marketo , Oracle AppCloud , Pardot , HubSpot and Google Analytics. About Infer.
  • HUBSPOT  |  THURSDAY, OCTOBER 20, 2016
    [Information, Profiling] How to Brand Your Business on a Budget: A 6-Step Guide
    You can see why having that information helps develop a compelling, effective brand -- it helps you reach the right people. We recommend checking out Pew Research Center’s Demographics of Social Media Users , which profiles the users of five major social media platforms -- Facebook, Pinterest, Instagram, LinkedIn, and Twitter.
  • COMPUTER MARKET RESEARCH  |  TUESDAY, OCTOBER 18, 2016
    [Information, Profiling] Inbound in the Channel: 3 Ways to Help Channel Partners Make Money
    Today’s digital audience is surfing the waves of company’s profiles to discover value while attaining something entertaining, fresh and uniquely informative. partners can leverage landing pages a means to request personal information, and thus, capture a lead/contact. But, the truth is, outbound marketing tactics (e.g., Email.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 18, 2016
    [Information, Profiling] Earned-media micro-influencer marketing master class
    Generally professional bloggers and journalists, including the blogs and profiles of mainstream media platforms, celebrities, people with high Klout scores, high-traffic blogs, authors, actors, scientists, pundits, newsmakers, and people with mad followers. The informational microsite. My goal? My Personal Digital PR Philosophy.
  • INFER  |  MONDAY, OCTOBER 17, 2016
    [Information, Profiling] Tips for Using Retargeting to Drive ABM Success (Part 2)
    At Infer, we do this by eating our own dog food and using both Infer Profile Management  and Infer Predictive Scoring to find the best-fit prospects that we want to prospect to or retarget. information about an account’s engagement , technology stack, business model, etc.)—to create data-rich, descriptive prospect profiles.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Information, Profiling] How to Pivot Your Social Media Strategy to Support Account-Based Marketing
    Knowing what these individuals like and share on social media platforms offers a wealth of valuable information, which you can uncover by asking questions like these: What types of third-party content do they share? Initially, a simple spreadsheet may work to keep track of this information. What’s next? Start with listening.
  • CONTENT STANDARD  |  SATURDAY, OCTOBER 15, 2016
    [Information, Profiling] What, When, and How to Measure Your Twitter Marketing
    But the indicators of that success are much more subtle, and they can be difficult to parse from the information and insights that don’t really reflect the goals of your Twitter marketing strategy. But even a relatively benign engagement like a profile photo click is a positive sign of marketing success. Dig into Psychographics.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 14, 2016
    [Information, Profiling] Datorama Applies Machine Intelligence to Speed Marketing Analytics
    It doesn’t currently do identity resolution to build unified customer profiles, but is moving in that direction. So while Datorama wasn’t built to be a CDP – because unified customer profiles are the core CDP feature – it may be evolving towards one. Naturally, there are cases where the answer isn’t clear. Datorama is one of them.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 14, 2016
    [Information, Profiling] Navigating the Digital Marketing Landscape in China
    It’s a huge market with over 710 million  internet users, according to China Internet Network Information Center—more than double the population of people in the U.S. Brand name and profile picture. 2. It is, however, wholly unique. have not been able to establish themselves in the region. and other countries, to market within.
  • ACT-ON  |  FRIDAY, OCTOBER 14, 2016
    [Information, Profiling] Hiring the Perfect Person to Run Your Social Media
    The first place to check would be on their social media profiles. That’s enough information to get you well on your way to finding the perfect social media hire. Planning to increase your social media budget this year? If so, you’re not alone. share of marketing budgets in the next five years. Social media marketing. Those are costs.
  • ACT-ON  |  FRIDAY, OCTOBER 14, 2016
    [Information, Profiling] Hiring the Perfect Person to Run Your Social Media
    The first place to check would be on their social media profiles. That’s enough information to get you well on your way to finding the perfect social media hire. Planning to increase your social media budget this year? If so, you’re not alone. share of marketing budgets in the next five years. Social media marketing. Those are costs.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 13, 2016
    [Information, Profiling] Save this guide on how to moderate a panel discussion
    Study the LinkedIn profiles of the participants to look for opportunities to align experiences with industry questions. It’s ideal to meet the panelists informally ahead of time at the event to break the ice and maybe tease out a few possible stories and opinions ahead of time. Don’t worry about a preparation call.
  • HG DATA  |  TUESDAY, OCTOBER 11, 2016
    [Information, Profiling] John Connell-HG Data’s New VP of Digital Strategy-Shares His Vision for Data in the Rapidly Evolving Performance Marketing Landscape
    We can go into situations forearmed with information our prospects need. But here’s the challenge: Some are trying to achieve quality by going tighter and tighter with their segmentation and their lead profiling. HG Data is pleased to introduce you to John Connell, our new VP of Digital Strategy. It’s good to speak with you, John.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2016
    [Information, Profiling] Inbound Marketing for Independent Schools
    The information you discover isn't just for your personas. Delighted parents and students can write blog posts, post at-school videos, and share your school's content through their own social media profiles. Today nearly a quarter of all K -12 schools in this country are private schools—that’s over 30,000 schools. Congratulations!
  • BIZNOLOGY  |  MONDAY, OCTOBER 10, 2016
    [Information, Profiling] Don’t be a “wuss” anymore on social media with your content and discussions
    According to the CEB, challengers outperform all other seller profiles. For example, our LinkedIn publishing platform post, “ Most LinkedIn Profiles Are Worthless as Sales and Marketing Tools ” has doubled our monthly projects revenue. Click here to read part 1 which has over 3600 views and you can click here to read part 2.
  • ACT-ON  |  MONDAY, OCTOBER 10, 2016
    [Information, Profiling] Successful Sales and Marketing Alignment, Part 1: Get Started
    In part one, you’ll get the basics of beginning the process along with the information and agreements you’ll need to put in place in order to ensure success. The definitions should include demographic information (such as company size) and behavioral information (such as a request for a demo of your product). Before You Begin.
  • ACT-ON  |  MONDAY, OCTOBER 10, 2016
    [Information, Profiling] Successful Sales and Marketing Alignment, Part 1: Get Started
    In part one, you’ll get the basics of beginning the process along with the information and agreements you’ll need to put in place in order to ensure success. The definitions should include demographic information (such as company size) and behavioral information (such as a request for a demo of your product). Before You Begin.
  • ACT-ON  |  THURSDAY, OCTOBER 6, 2016
    [Information, Profiling] What is a Marketing-Qualified Lead? What MQL Really Means
    There are four categories of variables we’ll look at: Profile. Profile. The first thing to understand is the profile of the type of lead that you want. Outline the basic profile of what marketing should gather about the person to consider it marketing qualified. Important to look at leads by: Profile. Or did it?
  • RADIUS  |  TUESDAY, OCTOBER 4, 2016
    [Information, Profiling] Lead, Prioritize, Win: Moving to Predictive Prioritization
    Know your customer profiles. As B2B marketers, you’re now challenged to understand dynamic customers, increase pipeline quantity and quality, and boost campaign ROI. You might be achieving these goals by expanding the top of your funnel, allowing more inbound leads than ever before. Switch From Traditional To Predictive Scoring. Now what?
  • BULLDOG SOLUTIONS  |  TUESDAY, OCTOBER 4, 2016
    [Information, Profiling] The Blurred Lines Between Brands and Buddies
    With the ability to make highly targeted ad buys and build their own profiles, marketers are able to connect with people on a more personal level. The way he sees it, social media is a way for consumers to gather information about companies on a regular basis in a way that’s delivered directly to us—with our acceptance, of course.
  • LEAD LIAISON  |  TUESDAY, OCTOBER 4, 2016
    [Information, Profiling] Offline Marketing: Build, Send, and Track Postcards with Lead Liaison Multi-channel Marketing
    This option allows information to be added to each postcard based on the recipient’s data in their prospect profile. For more information, visit  [link]  or call 1-800-89-LEADS (895-3237). ALLEN, TX . It’s a match made in heaven. “A marketing automation solution should make your life easier, not more difficult.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 4, 2016
    [Information, Profiling] News from Krux, Demandbase, Radius: Customer Data Takes Center Stage
    Krux now has an “intelligent marketing hub” that can also load a company’s own data from CRM, Websites, mobile apps, and offline sources, and unify customer data to build complete cross-channel profiles. It lets Demandbase more easily build detailed profiles of people and companies, including history, interests, and relationships.
  • ACT-ON  |  MONDAY, OCTOBER 3, 2016
    [Information, Profiling] What You Get When You Buy Technology
    Look for the vendors and systems you can eliminate, based on information on their website and reviews (on G2Crowd and Trust Radius , for example). Your own business processes, resources, goals, and budget should inform your selection. A few key considerations: Your resources. “Nobody ever got fired for buying IBM.”. Hadoop vs. SQL?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, SEPTEMBER 30, 2016
    [Information, Profiling] Reltio Makes Enterprise Data Usable, and Then Uses It
    One that sits right on the border is Reltio , which fits the CDP criteria* but goes beyond customer data to all types of enterprise information. The result is a customer profile that contains pretty much any data the company can acquire. system with 10 million profiles might cost $250,000 to $300,000 per year. Or not.
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 30, 2016
    [Information, Profiling] How to Attract Talent the High-Growth Way
    Many high-growth firms have one or more high-profile experts on staff. It’s a free download and packed with easy-to-understand advice and information. When it comes to attracting talent, the game is changing. When Millennials enter the workforce they’re looking for a company that fits their lifestyle and ambitions.
  • VIEWPOINT  |  THURSDAY, SEPTEMBER 29, 2016
    [Information, Profiling] Database Clean-Up: How to Avoid Blowing a Lot of Money and Your Career!
    In addition, prospect databases usually lack critical opportunity information including the following: Current "pain" or challenges at the company. Conduct tests to profile and uncover opportunity in the cubes. Traditional Database Marketing Cleanups Miss the Mark – And The Potential. Correct decision making team and buying process.
  • HALEY MARKETING  |  THURSDAY, SEPTEMBER 29, 2016
    [Information, Profiling] Need a Reason to Celebrate?
    The Customer Service Group sponsors the official Customer Service Week program, providing information, support materials and inspirational stories from service and support professionals across the country. testimonials, case studies, employee profiles) that chronicle the ways your staffing firm delivers shareworthy service. The U.S.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 29, 2016
    [Information, Profiling] How to Run a Lean, Mean, Nonprofit Marketing Machine
    Infographic with post information. Select how you want to repurpose it by aligning with behavioral triggers that will send an automated email series or become critical information in the email series itself. Some clichés are clichés for a reason. Everyone needs to do more with less. This doesn't mean squashing creativity. Relax.
  • CONTENT STANDARD  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Information, Profiling] A Brief History of Facebook Marketing
    Facebook was easily capable of mining profile data and targeting cheerleaders for this purpose, which opened the floodgates in the marketing industry for how brands could be using information explicitly provided by users to their advantage. broke into a sprint, squeezed through the sliding doors, and let out a sigh of relief. Like*.
  • ACT-ON  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Information, Profiling] How to Speak the Same Language as Your Marketing Audience
    Personas are mini character sketches of various audience profiles – including things like age or age range, gender (if that matters to your product), income, likes and dislikes, emotional struggles, habits, even words they use or questions they may ask. Who are you writing for? Do you know the buzzwords they use every day? Start there.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Information, Profiling] Why Your School Should Move Away from Purchased Lists
    For more information on how to build lists from scratch, check out out ebook From Stranger to Student >> Look at the contrast. Bought lists suck because they usually have inaccurate, old information. We're not just talking about a lack of information or inaccurate information you'll find on a purchased list.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 27, 2016
    [Information, Profiling] Five Content Marketing Tips for B2B Success
    Having conducted the research with The Economist Intelligence Unit, and having had plenty of content marketing practice, here are five top tips to success: Data insights + customer profiling = relevant, targeted content. The next key is to strike a balance between providing useful, informative content and promoting a brand and its products.
  • ACT-ON  |  MONDAY, SEPTEMBER 26, 2016
    [Information, Profiling] 5 Key Differences Between Email Marketing and Marketing Automation
    The platform will manage your leads automatically, based on their data profiles and digital body language. Static Information vs. Dynamic Lead Scoring. Email marketing tools know only the information about your leads that you provide, which is often just contact information. Your business is getting traction.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 24, 2016
    [Information, Profiling] 6 Easy Ways to Predict Content Marketing Trends
    For storytellers and content creators, this information can be invaluable in creating an editorial calendar that sets your brand apart. 2. Not only will this information help you extrapolate on the future of your industry, but it will help position you as a primary source and authority for that information within your industry.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 22, 2016
    [Information, Profiling] More Than Automating Emails For Marketing Automation
    Think of database standardization, lead scoring, progressive profiling, actions triggered from form submits, multi-touch programs; these are some basic examples of things that can be easily be automated, maintained and optimized for peak performance via marketing automation. If there was a Marketing Automation soiree, I’d be the host.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 22, 2016
    [Information, Profiling] More Than Automating Emails For Marketing Automation
    Think of database standardization, lead scoring, progressive profiling, actions triggered from form submits, multi-touch programs; these are some basic examples of things that can be easily be automated, maintained and optimized for peak performance via marketing automation. If there was a Marketing Automation soiree, I’d be the host.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 22, 2016
    [Information, Profiling] More Than Automating Emails For Marketing Automation
    Think of database standardization, lead scoring, progressive profiling, actions triggered from form submits, multi-touch programs; these are some basic examples of things that can be easily be automated, maintained and optimized for peak performance via marketing automation. If there was a Marketing Automation soiree, I’d be the host.
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 22, 2016
    [Information, Profiling] Lead Liaison Gives Customers Exactly What They Need
    This valuable information is then added to the visitor’s profile, forever capturing a person’s interest and making their profile even more robust. Sales teams can then use this information to hyper-target their efforts, leading to more closed business. For more information, visit [link] or call 1-800-89-LEADS (895-3237).
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Information, Profiling] Make the Most Out of Dreamforce 2016: Sessions, Soirees, and Sights
    Professional Profile Pictures and Demos. Okay, so maybe it’s not your typical glam shot, but it’s also not an awkwardly cropped profile photo. This year, we’re bringing a professional photographer to Dreamforce to help you capture your best professional self for your social media profiles. Sessions. Glow Party.
  • SNAPAPP  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Information, Profiling] What Is a Content-Enabled Campaign?
    What lead information do we need to ask for? The goal is: Ensure that the content is creating a two-way conversation – not a one-way information dump. In short: This format is taking the Progressive out of Progressive Profiling putting the “Q” back in MQL. Ever heard of a content-enabled campaign? And guess what? More awareness.
<< 1 2 3 ... 34 35 >>