• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Information, Profiling] Start engaging from the first click in the Customer Journey
    information contained herein has been obtained from sources believed to be reliable. GX Software disclaims all warranties as to the accuracy, complete- ness or adequacy of such information. GX Software shall have no liability for errors, omissions or inadequacies in the information contained herein or for. specific information.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Information, Profiling] Closing the Loop on Social Leads
    Monitor in 10 minutes a day: Learn how to monitor your social media profiles in 10 minutes a day with. draws in more qualified prospects who use search engines to find answers and information that that can be. Identify the paths people take to conversion, then, use that information to connect your social media lead. business.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 21, 2015
    [Information, Profiling] Social Media Lessons From 8 Tech Support Companies
    CMIT Solutions is posting content frequently, and there’s a good balance between informational links and entertaining images. There’s a good balance between informative blog posts and fluffy entertainment, but the next step is encouraging comments and discussion. 24/7 Techies – Facebook and Twitter. Total # of followers: 4,473.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Information, Profiling] 33 Inspiring B2B digital marketing case studies
    OPENTEXT : A software solution for enterprise information management, created a personalized new customer onboarding site offering a variety of assets (white papers, checklists, product pages, ebooks, case studies) and content to welcome new clients and provide upsell, cross-sell opportunities. These profiles are split out by language (e.g.
  • HINGE MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Information, Profiling] 12 Tips to Optimize Your LinkedIn Profile for Social Selling
    You can set up your profile, your company page, and even get involved in several LinkedIn Groups. Optimize Your LinkedIn Profile Your presence on LinkedIn begins with each employee’s personal profile. And have employees add their LinkedIn Profile URL to their email signatures. Your employees are your advantage.
  • KEO MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Information, Profiling] KEO Marketing Wins Business Marketing Association B2 Award for Work in Comprehensive and Mobile Responsive Web Redesign
    Fully revamped website for Profiles International resulted in increased site traffic, more robust lead generation and higher conversation rates. KEO Marketing was recognized by BMA for the comprehensive website development it completed for talent management solutions company Profiles International. PHOENIX, Ariz., About KEO Marketing.
  • THE ROI GUY  |  TUESDAY, MAY 19, 2015
    [Information, Profiling] Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit
    Last week we had the pleasure of attending our 10 th SiriusDecisions Summit in Nashville, a gathering of over 2,300 sales and marketing professionals. There was plenty of content, conversations and cowboy hats. Popular metrics indicate that buyers are 57% percent of the way through their purchase process before they engage a sales rep (CEB).
  • WINDMILL NETWORKING  |  MONDAY, MAY 18, 2015
    [Information, Profiling] 5 Tips to Create an Effective Slideshare Call-to-Action
    Author information. Ann is also a frequent conference speaker and contributor to high-profile marketing blogs. Everything you put online should have some kind of brand-specific purpose. Even if it didn’t when you created it, it damn well better have it by the time you publish. At first glance, that might sound like cynical advice.
  • MODERN B2B MARKETING  |  MONDAY, MAY 18, 2015
    [Information, Profiling] Shoot for the Stars! 4 Ways to Bring It with Your Marketing Automation Platform
    Progressive profiling enables you to ask for more information each time a lead returns to your website, allowing you to build your database over time. Author: Sesame Mish Companies are increasingly realizing the benefits of marketing automation tools. But, I’m here to fix that! Enhance Lead Nurturing. Did I really just say that?!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 18, 2015
    [Information, Profiling] The art and science of developing an enterprise content strategy
    think when we look at the changes in the platforms and evolving ways people use information, there’s more we can do. The information density you have written about in your  Content Shock  piece is real. There is probably a psychological profile you could develop for people most likely to share your content. Informed?
  • HUBSPOT  |  SATURDAY, MAY 16, 2015
    [Information, Profiling] How to Spot a Lead on Twitter [Flowchart]
    While it's fairly simple to identify a good fit prospect on LinkedIn based on social activity and profile information, spotting a lead on Twitter isn't so easy. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. To many salespeople, "social selling" equates to "LinkedIn."
  • HINGE MARKETING  |  FRIDAY, MAY 15, 2015
    [Information, Profiling] 5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
    Include a link to your landing page in your email signatures and social media profiles. Cap it off with a short bio, headshot and contact information. Ever wonder why your competitors seem to attract and lock in the best prospects? Chances are it’s not their logo or tagline. Plan your lead magnet. Set a timeline. Have fun!
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Information, Profiling] Want People to Share Your Visual Content? Avoid These 6 Common Mistakes
    Below is an example of a lower quality Facebook profile photo that wasn’t formatted to the correct size, creating an abundance of dead space around the image and hard-to-read text: While you may provide a great product or service, it's important to ensure your online presence matches that same quality. Your fans followed you for a reason.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 14, 2015
    [Information, Profiling] New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience
    Now you can design, configure, and manage all push campaigns with greater personalization with data tied to your contact profile table. Mobile Profile Access. Sales executives can now use their mobile device to access customer profile and Digital Body Language information such as customer web, email, and social activity.
  • KEO MARKETING  |  THURSDAY, MAY 14, 2015
    [Information, Profiling] Business Marketing Awards Association Honors KEO Marketing for Search Engine Optimization in its 2015 B2 Awards
    KEO Marketing received the award for its exceptional work for its client Profiles International , a global talent management solutions company. Working with Profiles International, KEO Marketing identified the keywords and phrases that matter most to the decision-makers who buy from the company. PHOENIX, Ariz., About KEO Marketing.
  • HINGE MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Information, Profiling] Six Essential Online Marketing Tools for AEC Firms
    Whether your firm is sharing content on LinkedIn, Twitter, or Facebook, you’ll want to keep consistent profiles and update channels when people will most likely see it. Additionally, CRM’s can compile the information your prospects fill out in a form and automatically move into a database that stores that information.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 13, 2015
    [Information, Profiling] If you stopped publishing your social content, would anybody notice?
    We post weekly to other sites like Pinterest and Google Plus … and then of course there’s my personal profile, which is active on each of those sites as well. We post weekly to other sites like Pinterest and Google Plus … and then of course there's my personal profile, which is active on each of those sites as well.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Information, Profiling] Social Media for Finance Marketers: 3 Steps to Getting Started
    According to a digital survey of investors , people still look to companies for information to inform their investment decisions. More and more, they're looking for that information on social media. What types of images are they using as their header image/profile photos? The result? What do people engage with?
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 12, 2015
    [Information, Profiling] 5 Tips to Increase Engagement on B2B Social Media Sites
    Make sure you are posting to your social media profiles at a time when your customers and prospects frequent those sites. Usually they will need to exchange their contact information for the offer. You need to avoid posting too much personal information. Post at the right time. Add calls to action. Take risks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 12, 2015
    [Information, Profiling] Is there a place for social media in a boring business?
    Internal process improvement – Tapping into the free tools and information on the web can help unleash employee productivity, collaboration, and problem-solving. And you are just as likely to be discovered via your LinkedIn profile, blog post or video than a website. This is a question that seems to pop up a lot. Why did you do it?
  • MARKETING ACTION  |  TUESDAY, MAY 12, 2015
    [Information, Profiling] NuGrowth Update: Delivering Sales and Marketing as a Service is Easier – and More Profitable – with Marketing Automation
    For example, tying prospect profiles and messaging to the data our clients currently have is generally a first step that delivers immediate benefits. Is Act-On continuing to provide the information you (and your clients) need to gain new prospects? Is that still the case? Do you have any updated numbers to share? How so?
  • HINGE MARKETING  |  MONDAY, MAY 11, 2015
    [Information, Profiling] New Rules of Marketing: What High-Visibility Firms Do to Market Themselves Differently
    We live in a world overflowing with information vying for our attention. Expertise/positioning profiles. To help your audience get to know your firm better, you’ll need to craft leadership expertise pages and a firm positioning profile that clearly articulates how you are different. We call them high-visibility firms.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Information, Profiling] The Ultimate Guide to Getting a Job After You Graduate
    The answers to these questions should help inform your job search, but you need to actively listen to make their advice actionable. So take good notes, have clear follow-ups, and carve out time after every informational conversation to thank the person who gave you his or her time. We want to help. Don’t try to boil the ocean. Listen.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 8, 2015
    [Information, Profiling] 5 Ways to Use LinkedIn for B2B Marketing
    Under the business account, you can send 10 inMail messages per month, do advanced searches for leads, view unlimited profiles and see who’s viewed your profile over the last 90 days. While Facebook and Twitter dominate the B2C space, LinkedIn is the site where B2B marketers go to find clients and make connections.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 7, 2015
    [Information, Profiling] Will Machines Replace Marketers? Artificial Intelligence Isn't Ready Yet But Watch Your Back
    But the closest I could find were a couple of products that build profiles of groups the marketer defines in advance, such as brandAnalyzer by brandAnalyzer from Global Science Research and Empirical Insights from SG360. Final Thoughts I know this post is too long to be effective but I wanted all to get this information down in one place.
  • FATHOM  |  TUESDAY, MAY 5, 2015
    [Information, Profiling] 3 Ways Your Company Is Screwing Up Its Digital Marketing
    Web users are moving away from media outlets that have traditionally provided them with news, entertainment and information. Trust me: the benefits to helping your employees develop their public profile as an industry expert far outweigh the risks. Listen: we need to talk. Remember what your parents told you about “tough love?”
  • VIEWPOINT  |  TUESDAY, MAY 5, 2015
    [Information, Profiling] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
    Think about what motivated the person to sign up, and then make sure the welcome email provides information that addresses that motivation. 2. The vast majority of your leads aren’t ready to buy immediately, but if they fit your customer profile they will be ready to buy eventually. This year I've been talking a lot about Nurturing.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 1, 2015
    [Information, Profiling] Master the Changing Sales Landscape: 8 Key Strategies to Becoming a B2B Salesperson of the Future
    In the online arena, there has been a dramatic increase in the amount and quality of information that’s available to you about your B2B customer. Simply use your web resources to research the customer: what information is public? What information have they been accessing on your website? Know Your Customer. Be Creative.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 29, 2015
    [Information, Profiling] Task management is time management: 3 tools that work
    You’ve got your Twitter profile. Log in once, and from there, you can schedule updates to all your various social profiles from one place. And you’re just a click away from viewing customer profile information that you might want to review before your next meeting. All-in-One Social Media Management. Your Google+ account.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 29, 2015
    [Information, Profiling] 5 Steps to Creating a Successful Lead Scoring Program
    lead scoring system generally assigns points to contacts based on their profile (job title, company size, location, industry, etc.) as well as the actions the lead has taken (or not taken). Assign points to profile criteria. The next step is to assign criteria and point values to each profile attribute you selected.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Information, Profiling] 12 Pinnable Pinterest Pins That Teach You How to Use Pinterest
    As with all of your social media profiles, using analytics is invaluable. Tracking which pins do well and which don’t is vital information you can use to keep bettering your strategy and approach to Pinterest. Now that you know how to optimize your pins, you can focus on your profile. So, where do you begin? Conclusion.
  • LEADERSHIP  |  TUESDAY, APRIL 28, 2015
    [Information, Profiling] Impact of Social Media and Blogging on B2B Vendor Selection
    There is so much information out there (often, it’s just noise) that the best way, so far, to break through the noise and be heard is to nurture with high quality, valuable content. Whether it is your social media profiles or your company blog, you have to inform and engage through touching and reaching out to prospects indirectly.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 28, 2015
    [Information, Profiling] 10 DIY Ways to Get More Visits to Your Website
    With online directories like YellowPages you can create a business profile, which includes a link to your website. From business hours to a profile picture, you decide how much information to put in. Below you’ll find a list of the top five most popular business directories with links to get your profile started.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 28, 2015
    [Information, Profiling] 4 Easy Steps to Building A Winning Sales Enablement Program With Marketing Automation
    What are the profiles and configuration in the sales platform? Author: Rajiv Kapoor When implementing marketing automation one of the key, and often overlooked, strategies is sales enablement. So what is sales enablement and how does it pertain to marketing automation? Identify Your Stakeholders. Assess Your Current Situation. Sales.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Information, Profiling] Inside ESPN.com's Brilliant Redesign: Why You're Going to See More Personalized Websites
    To personalize your website, you'll need a database to automatically store relevant information on each visitor about their on-site behavior. People begin with needing exploratory information on the field, then progress into more and more specific questions related to your product and company. ESPN recently redesigned their website.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Information, Profiling] Not Getting What You Want From Blogging? Ask These 11 Questions
    To set your posts up to resonate with your audience, you'll need to clearly define the audience you are looking to reach and use their profiles to guide your blog’s topics and formats. And while many of us are committed to serving up the freshest, most credible information we can find, some bloggers fail to fact check. You did it.
  • BLOG MY CALLS  |  FRIDAY, APRIL 24, 2015
    [Information, Profiling] 10 Tactics to Optimize Your YouTube Channel
    Place the most important keywords and information at the top of the description to keep it from being hidden behind the Show More tab. 3. This increases the search engine’s ability to ‘understand’ the information in the video and display it appropriately. Everyone remembers the king – but the shrewd ones keep an eye on the queen.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 24, 2015
    [Information, Profiling] Bombora Feeds B2B Data to Everyone
    It also attaches demographic information based on information they provide on the registration forms and the publishers have in their own profiles. All that information has many uses: [feel free to insert your favorite cliché about how data being important]. But I had never gotten a clear picture of exactly what they do.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 24, 2015
    [Information, Profiling] How to Use Slideshare for Influencer Marketing
    Author information. Ann is also a frequent conference speaker and contributor to high-profile marketing blogs. Relationship building is the driving source of online marketing nowadays. Brands strive to become closer to their customers to encourage them to spread the word and positive feedback. Content marketing is a […].
  • CRIMSON MARKETING  |  THURSDAY, APRIL 23, 2015
    [Information, Profiling] B2B Marketing Rock Stars: Data Is Driving Modern Buyer Personas
    Progressive B2B marketers are focused on how and why buyers make purchase decisions instead of aiming to create buyer profiles based on job titles and industries. . We use buyer intent ahead of time to help inform what questions we’re asking SMEs, prospects or existing clients.” Click To Tweet. Source: Demand Gen Report.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 23, 2015
    [Information, Profiling] What Marketers Need to Know about Buyer Personas: A Q&A with Adele Revella
    You have to know how to use buyer personas to inform and enrich your marketing efforts. This was the real reason I knew I had to write the book.  We’re seeing too many articles about the need for buyer profiles and journey maps, but no one is talking about the need for buying insights. Adele Revella: This is a very good question. 
  • BIZNOLOGY  |  THURSDAY, APRIL 23, 2015
    [Information, Profiling] Content meets the B2B buying process (1 of 2)
    Bob informs me that an update version will be published later this year and is appropriately titled The Content Marketing Handbook. For more insightful information from Bob, go to www.bly.com/reports. This job is made even more difficult as there are typically three types of buyers with different informational needs and objectives. 
  • MARKETING ACTION  |  THURSDAY, APRIL 23, 2015
    [Information, Profiling] New Blogger? Get Started on WordPress.com
    Create Your Public Profile. Build your identity (and awareness of your company) in this community by setting up your public profile. You can access your public profile through your blog’s dashboard. Once you’ve accessed your public profile, you can enter your name, location, and a short blurb about yourself.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 22, 2015
    [Information, Profiling] Survey says: ANZ Companies use social media for business
    The information presented in this report is vital for other organisations to learn trends, user habits, and gain insights. Facebook is most popular in Australia with 13, 400,000 Australian profiles currently active. Journalists are using social channels mostly to share and promote information as well as to raise brand awareness.
  • VIRALLY BLOG  |  WEDNESDAY, APRIL 22, 2015
    [Information, Profiling] Researching Your Market
    To develop a rich customer profile, you must research the behaviours, demographics, psychographics and geographics of your market. It’s always good to get informal feedback as many people can’t be bothered to directly say to a company what their comments are, whether good or bad. Behaviours:- attitude, loyalty and buying patterns.
  • LEADERSHIP  |  TUESDAY, APRIL 21, 2015
    [Information, Profiling] Marketing: What Has Not Changed —7 Tactics to Drive Better B2B Lead Generation
    What has changed in the marketing landscape is the profile of the buyer. Be Progressive with Lead Profiling. Don’t frustrate your existing leads by making them fill out the same information in different campaigns. Your online forms must be designed to gather new information about existing leads. Social Retargeting.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 20, 2015
    [Information, Profiling] 10 Retail Marketing Ideas to Boost Sales
    Whatever your goal, do a post campaign check-in to measure performance so you can use that information to shape your next campaign. A big piece of strategy is knowing what not to do and if something doesn’t work, you may choose to not do it again, or make some tweaks and retry it another time. 2. If so, was the campaign a success?
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 17, 2015
    [Information, Profiling] Why LinkedIn is a No-Brainer for your B2B Social Media Marketing
    provided some information, but they decided to hire a sales person instead of investing in marketing. I was on my morning run today and thought, “ They should just invest a little in LinkedIn for their marketing. Chances are you and your team have profiles on LinkedIn already. ” Market on LinkedIn. Help, don’t sell.
  • HINGE MARKETING  |  FRIDAY, APRIL 17, 2015
    [Information, Profiling] 7 Social Media Marketing Mistakes to Avoid With LinkedIn
    Having an Incomplete Profile Just like you would want to create a positive first impression when networking with a potential client face-to-face, it’s equally important to put forth a positive first impression on LinkedIn. Put your best foot forward and fill out your profile as completely as possible. 3. On LinkedIn?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 17, 2015
    [Information, Profiling] 6 Vital Features to Look for in Marketing Automation Software this Year
    Progressive Profiling. The art of gradually getting to know a lead is called progressive profiling. After a company has learned a certain amount of information about its lead, a call-to-action can automatically present itself to the customer. Marketers have to adapt to these changes. Lead Scoring Capabilities. Simple Interface.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 16, 2015
    [Information, Profiling] 8 (Free) Google Resources B2B Marketers Need To Know
    Coupled with the AdWords Twitter profile and a simple web page change monitor (like ChangeDetection.com ), the team at KoMarketing can easily stay on top of AdWords updates in an effort to determine the significance for client programs. Needless to say, Google continues to launch new functionality and change product offerings.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 15, 2015
    [Information, Profiling] 4 Advanced Tips to Optimizing Your LinkedIn Company Page
    Showcase Page is an offshoot of your company profile page. Once upon a time, you probably listed this information in your Products and Services tab, but LinkedIn did away with that function. You’ll fill in the same information that you did for your company page, but this time it’s specific to product or service.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Information, Profiling] “Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn
    It provides marketers with enriched data on known and anonymous prospects, including relevant business, profile, and behavioral information, so they can reach those prospects and customers. Meanwhile, she gets distracted by a personal phone call and closes her browser without providing any contact information.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 14, 2015
    [Information, Profiling] The 2 Most Important Concepts For B2B Content Marketing Success
    Too often, Buyer Profiles are nothing more than an attractive way to display obvious or demographic data. The type of information that is most helpful at this stage is vendor-neutral information that helps identify problems or symptoms. Are you overwhelmed thinking about how to launch a content marketing marketing effort?
  • HUBSPOT  |  TUESDAY, APRIL 14, 2015
    [Information, Profiling] Why Marketing Automation Needs Permission Marketing
    That''s permission marketing -- you''re volunteering your information up to the company, giving them permission to contact you. Your audience should provide permission for you to send them deeper information on the topics you discuss. Even if you''ve never heard the term before, chances are you''ve experienced permission marketing.
  • VIRALLY BLOG  |  TUESDAY, APRIL 14, 2015
    [Information, Profiling] So…. How’s Your Social Media Etiquette?
    There’s nothing worse than going onto somebody’s profile and seeing down posts or an argumentative employee. People seem to forget that the internet is a public platform and any information can be spread around the world in seconds. Ignorance. It is pretty self explanatory, but a lot of people overlook it. KellyCulver96.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Information, Profiling] Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter
    Joanna''s a “conversion copywriter” (a phrase my copywriter friends may want to adopt for their LinkedIn profiles), meaning she writes content that drives conversions and sells products. This info includes lessons, formulas, experiments, and other extremely useful information. And she''s not just any copywriter. Be different.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Information, Profiling] 8 Ways Home Builders Can Use Houzz for Lead Generation
    These eight tips will help you go from simply having a Houzz profile to managing a Houzz presence that produces tangible leads. 1) Include Strategic Keywords. Be sure your target audience discovers your profile when they search Houzz for terms that matter to them by including keywords in your business description and your projects.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Information, Profiling] 3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
    Although shorter forms mean you won''t get as much information from visitors, you can use strategies like progressive profiling to gather more information from them later on. Just like some words are more persuasive than others, some designs are more persuasive than others, too. What makes him or her tick?
  • HINGE MARKETING  |  FRIDAY, APRIL 10, 2015
    [Information, Profiling] 5 Essential Features of an Architecture Firm’s Website
    If you’ve won awards, been featured in a high profile publication, or achieved some other career milestone, then talk about it. In the digital age, buyers have a wealth of information readily available to them. Why would you want to provide information for free? It is vital that the first meeting be a harmonious one.
  • HINGE MARKETING  |  THURSDAY, APRIL 9, 2015
    [Information, Profiling] IT Marketing: What Every Technology Services Firm Should Know for Higher Growth
    That’s why, according to our research, 80% of buyers use your website to check you out – making your website the most common source for information about your firm. In addition to satisfying an audience demand, producing educational content helps build the profile of individual experts within your firm.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 8, 2015
    [Information, Profiling] Why CEOs Say Yes to Marketing Automation
    From lead generation to lead nurturing to qualification, and from channel to channel, marketing automation lets you gather information that helps you determine what that lead is looking for, and then helps you build a relatively personal relationship based on that information. Why all the noise about marketing automation?
  • KEO MARKETING  |  TUESDAY, APRIL 7, 2015
    [Information, Profiling] KEO Marketing Featured in Most Recent Issue of TechConnect Magazine
    Just as you want to convey a positive message to customers or prospects who might be looking for information about your company or industry, you should put the same effort into making a good impression on potential job candidates. Those tools are the same ones companies already use to communicate with customers and promote brand awareness.
  • LEADERSHIP  |  TUESDAY, APRIL 7, 2015
    [Information, Profiling] The Top B2B CMO Challenges
    You need to profile leads carefully and alert sales and marketing teams about updates and changes to these profiles. What you should measure is a factor of what that information can empower you to do. If you would like to receive updates and information about B2B lead generation, please click here.  . Just like that.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 7, 2015
    [Information, Profiling] Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts
    LinkedIn  allows your company to display its knowledge and expertise, while sharing high-level industry information. Revamp Your Profiles. Spring is a great time to update and optimize your social media profiles to provide users with a fresh appearance and accurate and detailed information about the company. Enjoy!
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 7, 2015
    [Information, Profiling] The Dirty Dozen Things You’re Doing Wrong with Your Email Marketing & How to Fix it Pronto
    So let’s share some information that can help you turn that lame subject line into something truly awesome: Successful Subject Lines Deconstructed. Rather, you can use information from previous purchases, webpages viewed or other data you may have to give your subscribers’ a more targeted message. You get the picture.
  • HUBSPOT  |  MONDAY, APRIL 6, 2015
    [Information, Profiling] 18 Facebook Post Ideas for New Home Builders
    However, you''re probably looking for some other ideas too so that your Facebook profile doesn''t become stagnant. Sharing information about the local area gives homeowners or prospective buyers a sense of the area and is an extremely important part of the research process. It''s the photos! Home buyers LOVE photos! 12) Video Tours.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 6, 2015
    [Information, Profiling] Lead Generation That Converts Leads into Sales Opportunities
    Keep the ‘giving of information’ at a comfortable leve l. They come to your site for information. People start to question the value of providing too much information on forms before you’ve earned their trust. Start with requesting basic information such as an email address. challenge.
  • MARKETING ACTION  |  MONDAY, APRIL 6, 2015
    [Information, Profiling] Customer Lifecycle Metrics, Part 4: Convert, and Create a Customer
    They’ve become better educated and informed about your products and/or services, and your sales team is having more relevant conversations with them. Get Your Buyer Profiles on the Same Page. Conversion – now that’s where the action happens. Isn’t that the only metric that matters? Not quite. How do you make it happen?
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Information, Profiling] 10 Myths About Lead Quality: Busted
    However, this requires an extensive amount of time since your team will have to physically reach out to every lead and build a profile. Explicit data is generally demographic information about the lead that will help you indicate if that person and their company is a good fit with your organization. Myth 1: Any lead is a Good Lead.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 2, 2015
    [Information, Profiling] 5 Traffic-Driving B2B Blog Topic Ideas
    If you don’t sell on or have an e-commerce that you can pull testimonials from, consider reaching out to some of your loyal customers and offer links to their websites or social media profiles in exchange for a review. Most long-form content is 600-2,000+ words, and should be informative and backed by external research or statistics.
  • FATHOM  |  WEDNESDAY, APRIL 1, 2015
    [Information, Profiling] The Twitter-Google Agreement: 4 Keys to Getting the Most from This New Development
    Since the original agreement between Google and Twitter expired in 2011 Google has had to crawl Twitter’s site for information, which caused only a small portion of the tweets to be indexed by Google. It’s been almost 4 years since Google has provided real-time tweets in their search results. What does this deal mean for Twitter?
  • FATHOM  |  WEDNESDAY, APRIL 1, 2015
    [Information, Profiling] The Twitter-Google Agreement: 4 Keys to Getting the Most from This New Development
    Since the original agreement between Google and Twitter expired in 2011 Google has had to crawl Twitter’s site for information, which caused only a small portion of the tweets to be indexed by Google. It’s been almost 4 years since Google has provided real-time tweets in their search results. What does this deal mean for Twitter?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 1, 2015
    [Information, Profiling] Data Management and Modern Marketing: Platform Enhancement Q&A
    With one billion audience profiles pre-loaded into the Oracle DMP powered by the Oracle Data Cloud, marketers get immediate reach. The following Q&A is the first installment in a series of content focused on providing insight into innovations and technology enhancements for modern marketers. This combination is very powerful.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Information, Profiling] Cracking the Code for ROI: Linking the Marketo and Google Worlds Together
    Armed with this information, marketers can now create more intelligent AdWords campaigns by focusing their bidding on the keywords that generate the most revenue—regardless of whether the purchase was made on or offline. But, there’s good news: we are one step closer to cracking the code. Let me break down what this means for you.
  • LEADERSHIP  |  TUESDAY, MARCH 31, 2015
    [Information, Profiling] If You Dream About Going Rogue, Do It!
    Think about the time Mark Zuckerberg wore his usual hoodie and jeans when meeting with high-profile bankers and investors just before Facebook went public. If you would like to receive updates and information about B2B lead generation, please click here.  . —Be a Fearless CMO, Deliver Exceptional Results   . Not quite.
  • MARKETING ACTION  |  MONDAY, MARCH 30, 2015
    [Information, Profiling] Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat
    So, you’ve attracted the attention of your prospects and captured their information. Trigger Emails : These automated emails are triggered based on specific events or dates, such as an action taken (or not) by a website visitor, or a meaningful change in a customer’s behavior or profile. Read the case study to see how they do it.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [Information, Profiling] Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
    But this is easier said than done because in order to become customer-centric you need to truly understand your ideal customer profile. Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo. As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0
  • HINGE MARKETING  |  THURSDAY, MARCH 26, 2015
    [Information, Profiling] Analyzing Your AEC Competitors’ Online Presence to Gain a Competitive Advantage
    Buyers expect to have information at their fingertips to evaluate firms. Is their firm profile filled out? As AEC firms’ online presence becomes more and more critical to driving new business, it is important to understand how your firm stacks up against the competition. Are the images small and/or low quality? Congrats!
  • VIRALLY BLOG  |  THURSDAY, MARCH 26, 2015
    [Information, Profiling] The Pros and Cons of Social Sign-in
    It is using your social media profiles as a tool to login somewhere or create an account or for us at Virally we use it for gaining access to content. Social Sign-in takes the information you have already given the social network and made publicly available to create an account or download content. The Cons of Social Sign-In.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 24, 2015
    [Information, Profiling] Adobe Marketing Cloud Marches Towards Martech and Adtech Integration
    In the case of customer data, the “profiles and audiences” core service maintains a Master ID that is mapped to identities in the different solutions. Adobe recognizes this and is working on it, but so far has only integrated four of its nine solutions with the profiles and audiences core service. Naturally, this caught my attention.
  • VIDYARD  |  TUESDAY, MARCH 24, 2015
    [Information, Profiling] Posting Video Content Online: 5 Essential Considerations
    Social sharing icons on the web page, reference to social profiles at the end of the video and ongoing social engagement from you, the originator of the video, all increase your chances of social success. This information becomes the driving force behind any adjustments in your approach and is critical to our final consideration. 5.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Information, Profiling] Starting a New Job? 8 Tips for Having a Great First Day
    All of this information gathering will give you context for the marketing strategy you''re about to be a part of. To help you familiarize yourself with your new boss, have a look at his or her Twitter account, LinkedIn profile, and any writing they publish (either on the company blog, their personal website, or an external site like Medium).
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Information, Profiling] 12 Tools & Resources to Help You Create Better Buyer Personas
    One of the biggest challenges you are likely to encounter revolves around actually gathering the information you need to construct your personas. Ideally, you’ll sit down with your customers and chat with them face-to-face to uncover things that will inform your persona development. What kind of information are you lacking in?
  • MARKETING ACTION  |  MONDAY, MARCH 23, 2015
    [Information, Profiling] Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
    Once you’ve managed to attract the attention of your prospects, it’s time to capture their information and convert them into leads. In part two of this series on customer lifecycle metrics, we’ll focus on the metrics that measure how well you’re capturing prospects, building their profiles, and getting them ready to buy.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 20, 2015
    [Information, Profiling] Using Customer Data to Inform Your Personalization Strategy
    In fact, your buyers begin to share information about themselves, what they’re interested in, and what their pain points are well before they formally introduce themselves. By providing your buyers with the information that meets their needs, we open the door to meaningful, engaging relationships with prospects and clients alike.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 20, 2015
    [Information, Profiling] A Detailed Guide to Using Slideshare Analytics
    The ability to impart information quickly, in a visual way that appeals to how humans think and recall that information, is fantastic. Ann is also a frequent conference speaker and contributor to high-profile marketing blogs. Slideshare has become a staple of content creation in recent years. SlideShare
  • THE FORWARD OBSERVER  |  THURSDAY, MARCH 19, 2015
    [Information, Profiling] 4 Steps To Align Your Sales Approach With Inbound Marketing
    Information. And each time the buyer need more information the seller could exact another pound of flesh and exert influence over the seller. But now, with nearly unlimited information on the Internet, the buyer can avoid the seller until much later in the process. after the buyer is armed with all the information they need.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Information, Profiling] How to Easily Create Custom Pin It URLs for Pinterest
    When a viewer clicks that link, a Pin It window will open in their browser that includes all the customized information ready to go. Cross-promote on your social profiles. Nowadays, many marketers -- especially those in the ecommerce space -- are using Pinterest to achieve their business goals. How the Pin It URL Generator Works.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Information, Profiling] How Inbound Marketing Can Boost Enrollment for Daycares
    This is where initial research and general education is gathered to help inform the parents of their options. It’s key to position your brand as helpful and informative. FAQ items to provide general information and commonly asked questions for new parents. The Parent’s Journey. Awareness Stage. Gather an email right away.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 17, 2015
    [Information, Profiling] Are you in a social media experiment?
    Combining psychometrics and Big Data analysis, here is a small sample of what companies can now discern about you simply from your public social media stream: If your parents were divorced before you were 21 … based solely on what you like on Facebook (Likes are public information). The answer to this question is, of course, YES.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 17, 2015
    [Information, Profiling] 3 Ways to Mine a Marketing Pot of Gold
    As a result, it's challenging for marketers to intersect their knowledge of the customer profile across these channels to better refine their targeting, communications, and strategy over time. In the spirit of the St. Listen and respond to both positive and negative comments about your brand, products, and services.
  • PWB MARKETING BLOG  |  MONDAY, MARCH 16, 2015
    [Information, Profiling] Social Media Image Size Guide [INFOGRAPHIC]
    In fact, June 2013 was the last time I published information on correct sizing of images! Each social media profile has unique size specifications and failure to properly size images may result in misalignment, cutting off part of the image or simply not being able to post them. Having trouble managing your social media?
  • VERTICAL RESPONSE  |  MONDAY, MARCH 16, 2015
    [Information, Profiling] 4 Ways to Improve Your YouTube Channel
    Improve your profile. You also want to provide relevant information about your product and business. Here’s a look at a complete profile: Notice that the example has all of the following: Business logo. Are you creating videos to promote your business’s image, product or service? Enticing cover art. Link to website.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 16, 2015
    [Information, Profiling] How to Use LinkedIn to Generate Leads
    Create a polished and personally branded profile on LinkedIn. If you haven’t already, spend some time perfecting your profile to make sure it is clear what you do and what your strengths are. You never know who’s reading the information. Check out individual profiles. Tweet You need to rethink the way you use LinkedIn.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Information, Profiling] How to Learn Social Media Marketing: 41 Resources for Beginners
    So they have profiles on every network, and every network looks exactly the same; line after line of self-promotion. These blogs are always fresh with actionable information you can use to improve your marketing: 1) Social Media Explorer. Never auto-post your content to your social profiles. This is not going to bring results.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Information, Profiling] Four Strategies for Matching Gift Success for Your School or Nonprofit
    Proper matching gift marketing requires several tattoos on many body parts, such as matching gift requests on your emails, calls-to-action on your social media profiles, and asks on your donation page. On a matching gift page, you should define matching gifts, detail their benefits, and inform donors about matching gift programs.
  • MARKETING ACTION  |  FRIDAY, MARCH 13, 2015
    [Information, Profiling] Landing Pages that Convert, Part 1: The Basics of Design
    Your visitor has to want the content enough to trade their contact information for it. They get valuable information in return – and the better it is, the more it fulfills the promise, the better you look to that potential buyer. The landing page form will have fields that allow you to collect information about your prospects.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 12, 2015
    [Information, Profiling] 10 Examples of Highly Impactful LinkedIn Profiles
    And the first place to start is through your LinkedIn profile. While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. Elements of a LinkedIn Profile to Consider. Need more information?
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Information, Profiling] 10 User Generated Content Campaigns That Actually Worked
    While each of their campaigns were slightly different, there were some commonalities between them: Each brand promoted its campaign over its own website and social profiles to gain traction. First, you need to inform participants about what will happen to the content they create following submission in clear, easy-to-understand language.
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