• FATHOM  |  MONDAY, AUGUST 3, 2015
    [Information, Profiling] Pitch Prospects Perfectly with Personas
    Persona profiles often include the likely social media platform and types of keywords that resonate on that platform. Function as a Teacher or Curator of Information. The customer who has downloaded the spec sheet may be about to ask for pricing or information on custom options – sales mode. Powerful Sales Toolkit.
  • HUBSPOT  |  MONDAY, AUGUST 3, 2015
    [Information, Profiling] The Marketing Stack for Publishers: What Tools Do You Need?
    At the top of the funnel (TOFU), a user is trying to find a solution to a problem, and they need information and education to help them with the process. After someone clicks on a CTA to download a piece of sponsored content, you need a place to exchange your offer for a little more information about that reader. MOFU Tools. Media
  • SYNECORE  |  SATURDAY, AUGUST 1, 2015
    [Information, Profiling] How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]
    As a result, they are looking to be educated and to find information that will help them figure out the best solution. Sidekick: Powerful Profiles in Your Inbox. Sidekick shows you powerful information about your contacts right in your inbox. More relevant, informed calls mean that they are more likely to be successful.
  • JUNTA 42  |  SATURDAY, AUGUST 1, 2015
    [Information, Profiling] This Week in Content Marketing: Don’t Build Your Content House on Rented Land
    In this week’s episode, Robert and I discuss two recent developments that clearly illustrate why you should not build your content house on rented land: LinkedIn has placed limits on your ability to download contact information about your connections, and Google Plus as a social network is no more. This week’s show. Scripps Co.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Information, Profiling] Making meaningful connections in the retail industry #wirelessnation
    This imagery was replicated onto all social accounts and related information both on and offline. To combat the absence of a lead database, the Smart form uses progressive profiling to build and augment knowledge about repeat and subsequent content downloaders, sent here via a workflow. They needed to join the conversation.
  • BIZNOLOGY  |  FRIDAY, JULY 31, 2015
    [Information, Profiling] 5 do’s & don’ts of B2B lead qualification
    As an information junkie, I sign up for many webinars and download white papers on topics of interest, and subsequently am called by the sponsoring company to qualify me. Most companies have a good idea of who their best market segments are either due to customer profiling and/or input from product and market managers. Wrap-Up.
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 31, 2015
    [Information, Profiling] The Importance Of Goal-Directed Behaviors To Buyer Personas
    There has been a growth of buyer profiling, miscasts and mislabeled as buyer personas, which are focused on process orientation as opposed to true understanding of specific goal-directed behaviors and choices. Simply stated, what they represent is factors-based as well as process-based profiling of buyers. The Pursuit Of Choice.
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Information, Profiling] Tips For Re-training Your Media Sales Team
    Imagine if someone said to you “I actually got your contact information through this exact process, let me tell you how it works.” One way to do this as a publisher would be to place a CTA on your own site, leading potential advertisers to a landing page with more information on inbound and sponsored content. Practice What You Preach.
  • HINGE MARKETING  |  FRIDAY, JULY 31, 2015
    [Information, Profiling] How to Use LinkedIn Showcase Pages to Connect With Your Audiences
    As extensions of your company’s main LinkedIn profile, these Showcase Pages make it simple to highlight each of your services or address each of your audiences. Showcase Pages replaced LinkedIn’s old Product and Services tab on your company profile. In fact, it’s the social media network for business professionals.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Information, Profiling] Start engaging from the first click in the Customer Journey
    information contained herein has been obtained from sources believed to be reliable. GX Software disclaims all warranties as to the accuracy, complete- ness or adequacy of such information. GX Software shall have no liability for errors, omissions or inadequacies in the information contained herein or for. specific information.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Information, Profiling] Closing the Loop on Social Leads
    Monitor in 10 minutes a day: Learn how to monitor your social media profiles in 10 minutes a day with. draws in more qualified prospects who use search engines to find answers and information that that can be. Identify the paths people take to conversion, then, use that information to connect your social media lead. business.
  • KEO MARKETING  |  THURSDAY, JULY 30, 2015
    [Information, Profiling] KEO Marketing Ranks in Top 25 of Phoenix Business Journal’s Interactive Marketing Firms List
    At the  13th Annual American Business Awards , KEO earned a Silver Stevie TM Award for online marketing campaign of the year on behalf of  Profiles International , a talent management solutions company. KEO received an “Award of Excellence” for the comprehensive website development project it completed for Profiles International.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Information, Profiling] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    What information would they find helpful that you can provide? Optimize Your Profiles. Just like with your main website, use keywords to get your social media profile found via search. Would you like your social media strategy to help increase website traffic, leads and sales? These five things can help make that happen.
  • HUBSPOT  |  THURSDAY, JULY 30, 2015
    [Information, Profiling] How to Write an Author Bio That Doesn't Suck
    Not only does it connect your name with the article, but it also provides space for links back to your website or social profiles. Not every publication is going to need information about your feline affection or love for craft beer. Who wouldn't want that little bit of glory?). Read on. You’re about to find out. and that’s okay.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [Information, Profiling] Why Personas Fail
    When they are little more than a demographic profile. This information can be found in your CRM, happening in real-time in your marketing automation system, understood anecdotally in your sales pit, or revealed in primary persona interviews.  . 4. Or we have to call it a profile, or something else. Why is this the case?
  • MARKETING ACTION  |  MONDAY, JULY 27, 2015
    [Information, Profiling] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
    The qualified lead definition should cover demographic information (such as company size), situational information (such as their current pains or challenges) and behavioral information (such as webinars watched, specific pages visited, papers downloaded). Any non-essential information should be optional or left out completely.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 22, 2015
    [Information, Profiling] Oracle Selected as Strong Leader Among Digital Marketing Platforms
    The Oracle BlueKai Audience Data Marketplace aggregates data from more than 350 data providers globally to provide anonymous online profile information and purchasing intent for more than 700 million consumers. And, we are pleased to share that Oracle is recognized as a Strong Leader. ” (Page 8). ” (Page 9).
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Information, Profiling] Wanna Knock One Out Of The Park? Score Your Data, Score Your Leads
    What about the profiles you create on your customers? Information services companies, like Neustar , can help you put that plan into action. Is a person able to be contacted based on the information s/he provided? When Wanna Java looks at my profile data, it should be able to surmise that it’s incomplete. What entices me?
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Information, Profiling] 14 of the Best College Websites (And Why They're So Awesome)
    This website needs to attract and inform current and prospective students, their families, alumni, professors, and donors. UChicago's website design was awarded with two high-profile Webby Awards in 2013: best overall best school/university website and the Webby People's Voice Award. Chances are, it feels a little out of date.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Information, Profiling] Rebranding Your Company? How NOT to Kill Your SEO in the Process
    If you don’t have the right permissions you won’t be able to update the old website information to the new one (we’ll cover this one later as well). While this “information scent” is important for SEO, it also helps make the transition less confusing for your visitors. Considering a rebrand? New name, new logo, new website. Back up.
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 21, 2015
    [Information, Profiling] 5 Vital Signs Your Website Needs To Be Revived
    Pew Research Center’s national survey found that 72% of adult Internet users say they search online for healthcare information. Contact information is buried. For starters, ensure you have contact information on your site with several contact methods. You can add contact information to your social profiles/pages too!
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Information, Profiling] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    Now that you have their contact information, you're able to identify some people that would be a good customer fit and keep in touch with them, nurturing them into customers. Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions. mean, where do I start? And more importantly.
  • LEADERSHIP  |  TUESDAY, JULY 21, 2015
    [Information, Profiling] B2B Personalization is Still Far from ‘Wash-Rinse-Repeat’ Mode …But You Can Create the Right Framework
    Personal identifying information is not the only essential in order to personalize the buyer experience. Personalize based on a unified customer profile. You need to have a way to breakdown the silos and create a unified customer profile. Chet wanted to pitch to Charlie that they start marketing at trade shows. Click To Tweet.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Information, Profiling] How to Master Content Marketing on LinkedIn
    There are a few different avenues for sharing information on LinkedIn, but which one is the best method? One of LinkedIn's most underutilized features is the “LinkedIn Status Update” (also called your “Network Update”) in your LinkedIn Profile. And what if you're not ready to invest in paid advertising? Engage with a status update.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Information, Profiling] Today’s Biggest Content Marketing Challenge (And How to Overcome It)
    Creating a profile for your target media outlets (as well as your target audiences) will better inform your subsequent content creation efforts, too. Since 2010, the Content Marketing Institute (CMI) and MarketingProfs have teamed up to produce annual benchmark reports that reveal the industry-wide pulse on content marketing.
  • MARKETING ACTION  |  MONDAY, JULY 20, 2015
    [Information, Profiling] Successful Sales and Marketing Alignment, Part 3: Designing the Lead Process
    Part one was about making sure you have the right information to get started. All relevant data should automatically feed into a lead’s behavioral profile. Sales reps will find the information from marketing automation database, with its individual behavioral histories, a rich source of intelligence to inform conversations.
  • NUSPARK  |  THURSDAY, JULY 16, 2015
    [Information, Profiling] LinkedIn and Paid Search; Discover How They Both Drive Conversions
    So if you want prospects to find you, make sure important keywords are in headlines and profile. Ad: LinkedIn : A compelling profile headline, telling people what you do with relevant keywords that prospects use to find people like you will get you more clicks to your profile, and more connection acceptances. Let’s explain.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 16, 2015
    [Information, Profiling] 4 Ways to Market Your Business
    These sites allow business owners to create a profile that offers information that your customers are most likely to search for including address, business hours and pictures. You can get more information about this tool in a previous VerticalResponse post.). Are you in a marketing rut? Online directories. Review sites. Justuno.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 15, 2015
    [Information, Profiling] Here are Some Blogs Professional Tradesmen Read
    Construction Market Data : CMD’s portfolio of products and services includes national, regional and local construction data, building product information, construction cost data, market analytics and advertising channels to construction industry professionals in the U.S. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. CR4 Forum.
  • LEADERSHIP  |  TUESDAY, JULY 14, 2015
    [Information, Profiling] What’s Falling Between the Cracks in Your Lead Generation?
    What information will help your sales people with account mapping? Is your team bored just thinking about an information overload? Help you make informed decisions. As I said earlier, if you are looking for the right information in the wrong place, you are wasting your time. Where do you begin? Look in the right places.
  • MARKETING ACTION  |  TUESDAY, JULY 14, 2015
    [Information, Profiling] Good Forms, Great Leads: How to Use Web Forms Strategically
    Lots of organizations make a common mistake: They wait until a prospective customer is 80% – 90% of the way through the buying process before they create an opportunity to get that prospect’s information using a “Contact Us” form. Take note: It is critical that the information you request in a form is appropriate to the funnel stage.
  • HUBSPOT  |  TUESDAY, JULY 14, 2015
    [Information, Profiling] 10 Brilliant Tips From Conversion Rate Optimization Experts
    Copy informs design, not the other way around. As a rule, we try to provide enough information that someone would need in order to click the call-to-action. By raising our prices, we effectively isolated a more ideal customer profile (professional marketers with a budget), which ultimately lowered churn. We've all been there.
  • MARKETING ACTION  |  MONDAY, JULY 13, 2015
    [Information, Profiling] Successful Sales and Marketing Alignment, Part 2: Understand the Buyer
    Part one was about making sure you have the right information to get started. An example target buyer profile might be of owners of small businesses  (5-20 employees) in North America who sell (something specific) to the trucking industry. This post is part of a series to help B2B organizations improve sales and marketing cooperation.
  • BIZNOLOGY  |  FRIDAY, JULY 10, 2015
    [Information, Profiling] Tools that help monitor and measure social traffic
    It is an effective tool for monitoring your company’s profiles and social activity online. It is a platform that allows you to manage your social media conversations, while at the same time it analyses and interprets the information in a way that helps you plan future social media marketing campaigns. Extract valuable insight.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 8, 2015
    [Information, Profiling] How to Get Marketing Results from LinkedIn Group Discussions
    Ask questions on topics that you have an interest in and use the ensuing discussions for information that you can write about and share in your blog posts. LinkedIn removed the Top Contributor information at the top of each group. Just do it in your LinkedIn profile update and on your LinkedIn Company Page if you have one.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 8, 2015
    [Information, Profiling] How Social Media Affects the Law
    Author information. High profile news organizations, including CNN, NPR, and Thomson Reuters have turned to Ethan for commentaries on social media legal issues. Social media is destroying the legal system. It is tearing at the fabric of our laws. Manipulating our fundamental rights. And eroding our justice system. Ethan Wall.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 8, 2015
    [Information, Profiling] Stop Being Snubbed On The Buyer’s Journey!
    So, tune up your social media profiles to back up the content marketing and social selling value proposition you are offering. 2. Know how to pass on the right information on the right channel in the right way. If you were a hitchhiker on the B2B highway, would customers pick you up? The Social Selling Facts. Look The Part.
  • HINGE MARKETING  |  WEDNESDAY, JULY 8, 2015
    [Information, Profiling] Rethinking Referral Marketing: Develop a Strategy
    
 Which of our services enjoy the strongest financial profile? 
 Your conclusions should be informed by a data-driven understanding of your own firm, your clients, your audience, and your marketplace as a whole. With this information from the user, you can offer even closer, more targeted and relevant engagements.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 7, 2015
    [Information, Profiling] Does Future Marketing Technology Require Perfect Data?
    The true core challenge is identity resolution, which means associating data from different sources with the right individual profile. See this recent Altimeter Group report for more information on consumer attitudes to privacy.) In short, the future will remain unevenly distributed, as William Gibson observed.
  • FATHOM  |  TUESDAY, JULY 7, 2015
    [Information, Profiling] Fathom Social Media Update
    If you have a confirmed website on Pinterest, your  logo (or any other image you’ve set as your profile picture) will now show up on all Pins that came from your site, helping to make your pins more branded. More information here: https://www.snapchat.com/ads. Happy reading! Pinterest has been pushing Rich Pins for a while.
  • MARKETING ACTION  |  MONDAY, JULY 6, 2015
    [Information, Profiling] Successful Sales and Marketing Alignment, Part 1: Get Started
    In part one, you’ll get the basics of beginning the process along with the information and agreements you’ll need to put in place in order to ensure success. The definitions should include demographic information (such as company size) and behavioral information (such as a request for a demo of your product). Before You Begin.
  • SYNECORE  |  THURSDAY, JULY 2, 2015
    [Information, Profiling] Forget Link Building: Time to Embrace the Google Knowledge Vault
    The move would clearly represent a seismic shift in the way information is indexed on the world’s largest search engine which, according to Google’s own numbers , is presently crawling and indexing more than 60 trillion individual web pages to “deliver the best results possible” for its more than 100 billion user searches per month.
  • FATHOM  |  THURSDAY, JULY 2, 2015
    [Information, Profiling] Consumer Brand SEO Pulse: 7.2.15
    Google recently introduced the new concept of micro-moments , “high-intent short bursts of activity when consumers turn to their mobile devices to quickly access information (i.e., million tweets across 10,000 profiles to see exactly when the best time to post is. The Final Hurdle Is Cleared – Apps Will Replace Websites”. link].
  • FATHOM  |  THURSDAY, JULY 2, 2015
    [Information, Profiling] Consumer Brand SEO Pulse: 7.2.15
    Google recently introduced the new concept of micro-moments , “high-intent short bursts of activity when consumers turn to their mobile devices to quickly access information (i.e., million tweets across 10,000 profiles to see exactly when the best time to post is. The Final Hurdle Is Cleared – Apps Will Replace Websites”. link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 2, 2015
    [Information, Profiling] 6 Critical steps to help fight for your online privacy
    Well you should know that Klout publicly displays your personal profile updates IF you have your… Posted by Michael Stelzner on  Saturday, May 30, 2015. Disconnect Klout from your Facebook profile if you don’t want the world to see your non-public updates,” he cautioned. By Kerry Gorgone, {grow} Contributing Columnist. hl=en.
  • MARKETING ACTION  |  THURSDAY, JULY 2, 2015
    [Information, Profiling] How to Perform an Onsite Audit for SEO, Part 3: Take Action
    Choose the best resources to garner information from, trust your gut, question everything but most importantly – know you’ll need to take chances and you may make mistakes. Websites with natural backlink profiles are more and more common today. A few years ago it was not quite the case; we saw a lot more manipulation. The result?
  • FATHOM  |  THURSDAY, JULY 2, 2015
    [Information, Profiling] Consumer Brand SEO Pulse: 7.2.15
    Google recently introduced the new concept of micro-moments , “high-intent short bursts of activity when consumers turn to their mobile devices to quickly access information (i.e., million tweets across 10,000 profiles to see exactly when the best time to post is. The Final Hurdle Is Cleared – Apps Will Replace Websites”. link].
  • HINGE MARKETING  |  THURSDAY, JULY 2, 2015
    [Information, Profiling] A Mindset Shift for AEC Professionals
    This requires targeted, scannable messaging, clear images and graphics, and navigation and pathways that make it easy to quickly find desired information. Establish your credibility and expertise online by featuring a variety of informational content on your website. Online marketing works. Your Website. AEC firms are lucky. Video.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 30, 2015
    [Information, Profiling] 4 Steps For Improving Your Success Rate Asking for Links
    Once you have a short list of publications and site owners, obtain relevant social media profiles and contact information associated with them as well. BuzzStream’s Media BuzzMarker help “pull” social media and general contact information from target web pages and websites. How do you do this?
  • BIZNOLOGY  |  TUESDAY, JUNE 30, 2015
    [Information, Profiling] Tools I use to amplify social campaigns
    Well, if you’re a Church, you can create a gaggle for all your members and congregants; if you’re a business, you can make it mandatory that all your employees join your company gaggle and turn on their AutoAMP so that your company message automagically streams through all of your company’s employees social media profiles.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 29, 2015
    [Information, Profiling] Why Video Is Crucial to Your Marketing Automation Strategy
    Just like you’d do with any other piece of content, your marketing automation platform is a key piece of the puzzle here to map content to the lead profile. And if Jackson only watched 10% of the Product A feature video but 95% of the Product B feature video, you better bet you’d be sending him more information on Product B!
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Information, Profiling] 9 SEO Tactics That Just Don’t Work Anymore
    By not creating this text, you lose a huge opportunity to be as visible as possible online. 9) Get listed in lots of directories to fill your backlinks profile. It's 2015 and SEO hasn't gotten any easier for digital marketers. In the past, building as many links as possible without analyzing the linking domain was how SEO typically worked.
  • HINGE MARKETING  |  THURSDAY, JUNE 25, 2015
    [Information, Profiling] Are Your Employees Advocates for Your Firm?
    With an informed, clear-eyed strategy, firms in most industries can sidestep the challenges and open up a whole new world of engagement with their audiences. How to build out their personal profiles. Today, your firm’s transparency and perceived authenticity matter more than ever. Employee Advocacy Defined. Employee training.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Information, Profiling] Solid Identity Data – Unlocking the Secret to Higher Marketing ROI
    Name, phone number, mailing address, email address—it’s all information you should be capturing and then verifying for authenticity. This is also the first step in helping you create the right profile for your customer so that later on you’ll be able to deliver targeted and personalized messages and offers. Wrong. You wait.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 24, 2015
    [Information, Profiling] Big Data Can Help Your Email Deliverability
    Since its inception, many marketers have asked us what information they need to keep in their database on their email recipients, to ensure they are doing their due diligence and are in compliance with CASL. Regardless of CASL, there is certain information all marketers should be storing about their email recipients, at a minimum.
  • HUBSPOT  |  WEDNESDAY, JUNE 24, 2015
    [Information, Profiling] How to Get Your First 1,000 Real Facebook Fans [Infographic]
    Maybe you've populated it with some general contact information, a link to your website, and a profile and cover photo. Congratulations! You've joined tens of millions of other businesses around the world by creating a Facebook Page for your business. And if you haven't yet, click here for a SlideShare tutorial.). Social Media Daily
  • SYNECORE  |  TUESDAY, JUNE 23, 2015
    [Information, Profiling] 4 Tips to Create an About Us Page that Converts
    Be sure to make your description as informative, yet compelling, as possible. No matter what, information should always be presented in a simple and, if possible, visually appealing way. Each of our employees has his or her own picture, social media profile links, and a witty (but brief) bio. Company History Timeline.
  • HINGE MARKETING  |  TUESDAY, JUNE 23, 2015
    [Information, Profiling] Where Are You Now? Benchmarking Your Consulting Firm’s Marketing
    Visible Firms receive more opportunities for thought leadership, which raises your firm’s profile and reputation in the marketplace. As you set out to raise your firm’s profile as an industry leader, consider which marketing tools and techniques will be the most effective for reaching your audience. Additional Resources.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 22, 2015
    [Information, Profiling] Tealium Grows from Tag Manager to Customer Data Platform
    Like other tag management vendors, Tealium recognized several years ago that its core competency at capturing customer behavior could be applied to build unified customer profiles. It builds profiles by linking people to devices they have used for identity-revealing tasks such as opening an email or logging into an account.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 22, 2015
    [Information, Profiling] What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015
    On top of that, a customer service mobile app can be used to capture and exchange various types of additional relevant information from and to the customer. Marketing automation allows companies to build user profiles based on what people look at on their website and social networks and then respond to the users activity. Great!
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Information, Profiling] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    If you find something suitable, just be sure to A) remove any sensitive data or company information that you don't want external people to see, and B) add in some instructional copy (or a separate instructional PDF) so people know how to use the content. For more information on optimizing URLs for search, check out this blog post.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [Information, Profiling] Interview with Dave Chaffey of Smart Insights
    It is getting more sophisticated with automated content recommendations based on profile and content consumption – for example Idio can be used by larger businesses for this. 2) What do you see as the biggest mistakes being made in Digital Marketing by B2B firms? Here there must be the right balance between paid, owned and earned media.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Information, Profiling] 5 Online Marketing Tips Every Financial Advisor Should Know
    If we buy into this, then we must also accept that the majority of the information we produce for marketing purposes cannot be about ourselves," explains Joe Pulizzi , founder of Content Marketing Institute. According to a study by Hearts and Wallets , there is a significant gap in trust between consumers and financial institutions.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 17, 2015
    [Information, Profiling] Guide to Autoresponders Part 1: Benefits and Welcome Emails
    Remember though that your content should not only be informative, but also provoke thought and speak directly to the reader’s needs/desires. “Often, we’ll incorporate a call-to-action for tickets to upcoming events, or an offer to connect on social media profiles.” The high ROI is unrivaled. Welcome Emails.
  • KEO MARKETING  |  TUESDAY, JUNE 16, 2015
    [Information, Profiling] Top Honors for Website Design and SEO Presented to KEO Marketing at 2015 AMA Spectrum Awards
    Recognition for work completed on behalf of client Profiles International included prestigious “People’s Choice Award”. Talent management solutions company Profiles International turned to KEO Marketing to deliver a revamped website that boasted better lead generation and a lower cost per lead. About KEO Marketing.
  • KEO MARKETING  |  TUESDAY, JUNE 16, 2015
    [Information, Profiling] Top Honors for Website Design and SEO Presented to KEO Marketing at 2015 AMA Spectrum Awards
    Recognition for work completed on behalf of client Profiles International included prestigious “People’s Choice Award”. Talent management solutions company Profiles International turned to KEO Marketing to deliver a revamped website that boasted better lead generation and a lower cost per lead. About KEO Marketing.
  • FATHOM  |  TUESDAY, JUNE 16, 2015
    [Information, Profiling] Marketing Automation for Higher Education – Get the Most from Your Email Marketing
    Below are some factors to consider when evaluating the case for investing in a marketing automation solution: Reaching More Prospects with Relevant, Timely Information. Give Your Enrollment Reps Better Information. Is it time for you to do the same? Simplifying Your Reporting. Get a Handle on Your Email Marketing Calendar. again!
  • VIRALLY BLOG  |  MONDAY, JUNE 15, 2015
    [Information, Profiling] Where Is Your Audience?
    Where do your competitors have profiles? Being an active member on a forum is not only a free form of marketing, it also helps you interact with your audience and can provide valuable information to help you grow your business. Send Out Surveys. Monitor Your Competitors. But more importantly, what are they most active on?
  • FATHOM  |  THURSDAY, JUNE 11, 2015
    [Information, Profiling] Consumer Brand SEO Pulse: SMX Edition
    One of the main, overarching themes of SMX Advanced was “quality over quantity” when it comes to your backlink profile. Title Tag – Use your title tag to include more information, rather than just keywords. Accuracy – Google is “fact checking” and ranking factual information higher than what might be the more popular opinion.
  • FATHOM  |  THURSDAY, JUNE 11, 2015
    [Information, Profiling] Consumer Brand SEO Pulse: SMX Edition
    One of the main, overarching themes of SMX Advanced was “quality over quantity” when it comes to your backlink profile. Title Tag – Use your title tag to include more information, rather than just keywords. Accuracy – Google is “fact checking” and ranking factual information higher than what might be the more popular opinion.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 11, 2015
    [Information, Profiling] How to Use Slideshare for Personal Branding
    The lack of oversaturation means your chances […] Author information Ann Smarty Ann Smarty contributes a monthly column on Slideshare. Ann is also a frequent conference speaker and contributor to high-profile marketing blogs. Of all the underrated tools on the web, Slideshare is one of the biggest examples. SlideShare
  • CMO ESSENTIALS  |  THURSDAY, JUNE 11, 2015
    [Information, Profiling] 4 Steps to Grow Demand with Content Aligned to the Buyer’s Journey
    Profile the organizations that could one day be in market for your particular product or service. Uncover their information needs and preferences. How do they like to consume information: Do they read lots of details? What their information preferences are. And remember, it’s all connected…. Where are they located? 
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 9, 2015
    [Information, Profiling] You’re Doing It Wrong – Stop Making These B2B Social Media Mistakes
    Not only does this help your followers find out more information about who you are working with, but also gives the other profile a notification and opens the door for engagement and relationship building. #1 Biting off more than you can chew. Well you obviously need to get a piece of the action, right?! Of course not! Social Media
  • HINGE MARKETING  |  TUESDAY, JUNE 9, 2015
    [Information, Profiling] Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
    Get your (social) house in order According to Hinge, 70% of professional services buyers use LinkedIn as their social media platform of choice to source information about potential providers. Then, either (have someone) set up a simple WordPress blog, or get a profile on something like About.me. Back in 2009, I ran an experiment.
  • WEBBIQUITY  |  TUESDAY, JUNE 9, 2015
    [Information, Profiling] Five Steps to Implement a Championship Link Building Strategy
    According to Unbounce , 73% of people prefer to get their information about an organization through a series of articles rather than in a traditional advertisement. Don’t forget to implement a digital PR strategy, as this will diversify your backlink profile and bring attention to all of the great activities taking place within your company.
  • HINGE MARKETING  |  MONDAY, JUNE 8, 2015
    [Information, Profiling] Why Brand Differentiation is Essential for Professional Services Firms to Succeed
    Either because they haven’t performed research or because they are making assumptions based on anecdotal information, many firms don’t truly understand what their clients are seeking from service providers. 12 Tips to Optimize Your LinkedIn Profile for Social Selling. But is it actually important? Here are a few examples.
  • CMO ESSENTIALS  |  MONDAY, JUNE 8, 2015
    [Information, Profiling] 200 Posts, 59 Authors, And One Big Thank You to Everyone Who Helped Get Us Here!
    We’ve been extremely fortunate to have a steady stream of insightful, informative, and even entertaining contributors to power this marketing publication, and to bring in active and engaged readers like you. Kamal Ahluwalia: With the proliferation of interaction and information, we’re seeing a reversal of transaction leverage. Brian P.
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Information, Profiling] 7 Inspiring Examples of Omni-Channel User Experiences
    If you walk into one of their stores, you’ll find sales associates armed with iPads that are available to give you on-the-spot, accurate, and up-to-date product information. With the company’s omni-channel initiative, you’ll find up-to-date and accurate product information at every turn. What Is an Omni-Channel User Experience?
  • CMO ESSENTIALS  |  THURSDAY, JUNE 4, 2015
    [Information, Profiling] Using Data for Targeted Marketing: Discerning Drivers from Distractions
    Naturally, when most marketers look to data to inform and enrich their efforts, they look to the data they have on the most relevant people – their buyers and customers. They try to model out ideal buyer profiles, and acquire new contacts or target specific segments based on that data. Data on Buyers and Customers is Important….
  • BIZNOLOGY  |  WEDNESDAY, JUNE 3, 2015
    [Information, Profiling] How to improve your company’s Facebook page
    Choose profile and cover images that fit together. Instead, you’ll engage with them more if you post a combination of new products, information about general car maintenance, and entertainment pieces related to the car industry. 1.393 billion people have a Facebook account. On average, Facebook users spend 21 minutes a day on the site.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 2, 2015
    [Information, Profiling] 5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On
    Turn Into an Information Resource (page and profiles). A few years ago, LinkedIn started allowing company pages to post updates, much like Facebook and Google+ pages. You can decide which files you’ve uploaded to SlideShare to feature on your profile. Optimize Your LinkedIn Profile With These 10 Key Elements.
  • BIZNOLOGY  |  TUESDAY, JUNE 2, 2015
    [Information, Profiling] Internet marketing abhors a closed door so open a window
    Your online properties, including your blogs and social media profiles, are your own personal Tomorrowland. Be sure to include some information about you and a link to your site in every description on every one of your videos — YouTube converts URLs into hot links when you add them into your YouTube descriptions. thought now).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 2, 2015
    [Information, Profiling] What is the Stage of Your Marketing Data?
    Data Optimization: You have built rich profile data sets. Foundational Data: You are collecting basic information and doing simple segmentation and personalization. In today’s world of data driven marketing, the stakes couldn’t be higher. It’s clear that today’s modern customers have high expectations.
  • FATHOM  |  MONDAY, JUNE 1, 2015
    [Information, Profiling] Content Marketing Drives Sales Productivity [List]
    You will better understand the content/information needed to satisfy the decision stages that move prospects along in the buyer’s journey. This post was originally published on my LinkedIn profile. Has Content Marketing boosted your sales productivity? Here are 10 Reasons Content Marketing Rocks for Sales.
  • HUBSPOT  |  MONDAY, JUNE 1, 2015
    [Information, Profiling] 10 Tips for Getting Long-Term Traffic to Your Content
    It’s a post that will stand the test of time because cover photos will be an essential part of social media profiles for years to come, and it is easy to update when a particular network’s cover photo size changes. You can summarize key points and publish it to your LinkedIn profile through LinkedIn Publisher. We then hit publish.
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 29, 2015
    [Information, Profiling] B2B Marketing: I’ll Take Results Over Superlatives, Any Day
    Something’s been bothering me as I sift through marketing information and visit other marketing providers’ websites, About pages and bios on social media. Many consultants say on their profiles that they are a “dynamic speaker,” even if they have little speaking experience. Marketing guru. Social media expert.
  • HINGE MARKETING  |  FRIDAY, MAY 29, 2015
    [Information, Profiling] Tweeting for Business? Keep the Focus on Clients
    The overarching reason to use Twitter is to attract attention from target audiences, and to keep them interested by delivering information they can easily understand and use. Tap marketing staff to create messages about upcoming offers, industry news, new content, and other information. But this can be controlled.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 28, 2015
    [Information, Profiling] 40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015
    hours per day is spent viewing information via mobile device (roughly 29% of total time). Adware grew 136% to +400K apps on mobile devices, between 2013 and the first three quarters of 2014, giving attackers access to personal information like contacts, which can be used to launch phishing attacks. New Marketing Data. In the US, 2.8
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MAY 27, 2015
    [Information, Profiling] A Primer on Sales Competitive Battle Cards
    Based on the intended audience you can then proceed to identify what information you will need and start thinking about a format for the battle card. I’ve seen numerous examples of battle cards and provide some templates for you at the end of the post. The internet is your best friend for finding a trove of information about competitors.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Information, Profiling] The 6 Month Website Redesign Framework
    If you don’t already have thorough buyer persona profiles, you absolutely need them before starting a redesign project. The profiles will determine how you set up your site. Information Architecture. Or, you could make one from scratch. You’ll be more careful with ingredients. It’s up to you). But how long do you need? Month 1.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Information, Profiling] How to Write a Resume: The Ultimate Checklist of Resume Tips
    Does your resume's storyline align with your LinkedIn profile? Have you included links to social profiles and a personal website, if relevant? Have you audited your social profiles to ensure no unprofessional content is available? Have you included relevant information about your education? Is Your Resume Professional?
  • WEBBIQUITY  |  WEDNESDAY, MAY 27, 2015
    [Information, Profiling] How to Make News Content Viral Using People-Based Marketing
    As an alternative, you can take the same stellar content from about and share it on all your social media profiles. Facebook allows you to get more granular by creating different layers according to demographic information. Guest post by Jack Dawson. The most important technique to date is through people-based marketing. Job done!
  • KEO MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Information, Profiling] KEO Marketing Captures Top Honor for Search Engine Marketing in Business MARKETING Association 2015 B2 Awards
    KEO Marketing was lauded by BMA for its exceptional work for its client Profiles International ,  After engaging KEO Marketing to revamp its website, the global talent management solutions company once again turned to the agency to maximize the reach of its new messaging through a targeted SEM campaign. PHOENIX, Ariz., About KEO Marketing.
  • FATHOM  |  TUESDAY, MAY 26, 2015
    [Information, Profiling] 5 Tips to Get the Most out of Your Pardot Campaigns
    Utilize Pardot’s Nurturing Lab for more examples and tips and look for more information from Pardot on the Intelligent Engagement Studio, which is scheduled to be released this year. For more information on sales and marketing alignment, look for upcoming Pardot webinars. Learn more about multivariate testing here.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 21, 2015
    [Information, Profiling] Social Media Lessons From 8 Tech Support Companies
    CMIT Solutions is posting content frequently, and there’s a good balance between informational links and entertaining images. There’s a good balance between informative blog posts and fluffy entertainment, but the next step is encouraging comments and discussion. 24/7 Techies – Facebook and Twitter. Total # of followers: 4,473.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Information, Profiling] 33 Inspiring B2B digital marketing case studies
    OPENTEXT : A software solution for enterprise information management, created a personalized new customer onboarding site offering a variety of assets (white papers, checklists, product pages, ebooks, case studies) and content to welcome new clients and provide upsell, cross-sell opportunities. These profiles are split out by language (e.g.
  • HINGE MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Information, Profiling] 12 Tips to Optimize Your LinkedIn Profile for Social Selling
    You can set up your profile, your company page, and even get involved in several LinkedIn Groups. Optimize Your LinkedIn Profile Your presence on LinkedIn begins with each employee’s personal profile. And have employees add their LinkedIn Profile URL to their email signatures. Your employees are your advantage.
  • KEO MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Information, Profiling] KEO Marketing Wins Business Marketing Association B2 Award for Work in Comprehensive and Mobile Responsive Web Redesign
    Fully revamped website for Profiles International resulted in increased site traffic, more robust lead generation and higher conversation rates. KEO Marketing was recognized by BMA for the comprehensive website development it completed for talent management solutions company Profiles International. PHOENIX, Ariz., About KEO Marketing.
  • THE ROI GUY  |  TUESDAY, MAY 19, 2015
    [Information, Profiling] Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit
    Last week we had the pleasure of attending our 10 th SiriusDecisions Summit in Nashville, a gathering of over 2,300 sales and marketing professionals. There was plenty of content, conversations and cowboy hats. Popular metrics indicate that buyers are 57% percent of the way through their purchase process before they engage a sales rep (CEB).
  • WINDMILL NETWORKING  |  MONDAY, MAY 18, 2015
    [Information, Profiling] 5 Tips to Create an Effective Slideshare Call-to-Action
    Author information. Ann is also a frequent conference speaker and contributor to high-profile marketing blogs. Everything you put online should have some kind of brand-specific purpose. Even if it didn’t when you created it, it damn well better have it by the time you publish. At first glance, that might sound like cynical advice.
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