• HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Information, Profiling] Why Your School Should Move Away from Purchased Lists
    For more information on how to build lists from scratch, check out out ebook From Stranger to Student >> Look at the contrast. Bought lists suck because they usually have inaccurate, old information. We're not just talking about a lack of information or inaccurate information you'll find on a purchased list.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 27, 2016
    [Information, Profiling] Five Content Marketing Tips for B2B Success
    Having conducted the research with The Economist Intelligence Unit, and having had plenty of content marketing practice, here are five top tips to success: Data insights + customer profiling = relevant, targeted content. The next key is to strike a balance between providing useful, informative content and promoting a brand and its products.
  • ACT-ON  |  MONDAY, SEPTEMBER 26, 2016
    [Information, Profiling] 5 Key Differences Between Email Marketing and Marketing Automation
    The platform will manage your leads automatically, based on their data profiles and digital body language. Static Information vs. Dynamic Lead Scoring. Email marketing tools know only the information about your leads that you provide, which is often just contact information. Your business is getting traction.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 24, 2016
    [Information, Profiling] 6 Easy Ways to Predict Content Marketing Trends
    For storytellers and content creators, this information can be invaluable in creating an editorial calendar that sets your brand apart. 2. Not only will this information help you extrapolate on the future of your industry, but it will help position you as a primary source and authority for that information within your industry.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Information, Profiling] B2B Marketing Trends for 2016
    buyer persona is not a zombie—but a profile based. understand the demographic profile of individual contacts and automatically segment. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Information, Profiling] B2B Marketing Trends for 2016
    buyer persona is not a zombie—but a profile based. understand the demographic profile of individual contacts and automatically segment. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Information, Profiling] B2B Marketing Trends for 2016
    buyer persona is not a zombie—but a profile based. understand the demographic profile of individual contacts and automatically segment. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Information, Profiling] Content Methodology: A Best Practices Report
    feedback on its content from financial advisors via surveys that, in turn, inform the. personas already seek information relevant to. and informative content, or utility content—and. Frequency Educational Technology Productivity Aspirational Profiles and. Content. Methodology: A Best. All rights reserved. Definition II.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 22, 2016
    [Information, Profiling] More Than Automating Emails For Marketing Automation
    Think of database standardization, lead scoring, progressive profiling, actions triggered from form submits, multi-touch programs; these are some basic examples of things that can be easily be automated, maintained and optimized for peak performance via marketing automation. If there was a Marketing Automation soiree, I’d be the host.
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 22, 2016
    [Information, Profiling] Lead Liaison Gives Customers Exactly What They Need
    This valuable information is then added to the visitor’s profile, forever capturing a person’s interest and making their profile even more robust. Sales teams can then use this information to hyper-target their efforts, leading to more closed business. For more information, visit [link] or call 1-800-89-LEADS (895-3237).
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Information, Profiling] Make the Most Out of Dreamforce 2016: Sessions, Soirees, and Sights
    Professional Profile Pictures and Demos. Okay, so maybe it’s not your typical glam shot, but it’s also not an awkwardly cropped profile photo. This year, we’re bringing a professional photographer to Dreamforce to help you capture your best professional self for your social media profiles. Sessions. Glow Party.
  • SNAPAPP  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Information, Profiling] What Is a Content-Enabled Campaign?
    What lead information do we need to ask for? The goal is: Ensure that the content is creating a two-way conversation – not a one-way information dump. In short: This format is taking the Progressive out of Progressive Profiling putting the “Q” back in MQL. Ever heard of a content-enabled campaign? And guess what? More awareness.
  • HALEY MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Information, Profiling] Why Targeted Audiences Are Important in Online Advertising Campaigns
    Think about when you fill out a Facebook profile, LinkedIn profile or anything to do with Google. All of your information – geography, college, interests, employer, job titles, etc. Just people who list “unemployed” or “Job seeker” or any other similar term in their profile. Where Does the Data Come From?
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 20, 2016
    [Information, Profiling] Appearing in the Google Answer Box: 5 Ways to Increase Your Odds
    Answer boxes are one of the features that have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than ever before. . Present the most critical information at the start (no fluff!). For more information on Schema, give Derek’s post a read).
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 20, 2016
    [Information, Profiling] Tips on how to use LinkedIn for Better Lead Generation
    But it was obvious to me that another significant change was occurring both in how we get information and how we communicate with each other. Another example is personal profiles that don’t even mention what the company or product is about. Have you ever wondered about how can you use LinkedIn for better lead generation and business.
  • TONY ZAMBITO  |  MONDAY, SEPTEMBER 19, 2016
    [Information, Profiling] Why Context Is More Important Than Content In Marketing
    Meaning marketers today must account for how to adapt to behavioral shifts caused by the omnipresence of digital and online information. What they are left with are fragmented bits and pieces of information.  This is true even with efforts being performed in buyer profiling and buyer personas.  Workspace by Universal Icons.
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 19, 2016
    [Information, Profiling] High Growth Strategy 2017: How To Future-proof Your Growth Strategy
    Learn the profile of the fastest growing firms and understand what contributes to their growth and profitability. This is “must know” information for any management team. Is your growth strategy ready for the challenges of today…and tomorrow? Let’s face it, the world is changing and professional services are no exception. Next Steps.
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Information, Profiling] 20 Examples of Social Proof in Action
    77% of consumers say that word-of-mouth from family and friends is the most persuasive way to get information about new products. It works in two ways: to add a high-profile name to a business in a competitive industry, and to demonstrate Wix's pitch (that anyone can build a website). Score.). What Is Social Proof? User Social Proof.
  • LEAD LIAISON  |  FRIDAY, SEPTEMBER 16, 2016
    [Information, Profiling] Reach More Customers with Postcard Marketing
    In your marketing automation software , it’s tracked in the person’s profile. Do you want to stay informed on the launch of this powerful marketing tool? Visit our Postcard page and enter your information to get real-time updates. Did you know that 52.5 percent of postcards are read by recipients ? Track the Results.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 16, 2016
    [Information, Profiling] The Future of SEO Strategy and Storytelling Is Fueled by These 3 Components
    The editorial organization within a corporation has to be independent enough to form unique perspectives, but embedded enough to access exclusive information. Brands are no longer merely peddling products; they’re producing, unearthing, and distributing information. Two hundred factors. So what’s a content marketer to do?
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 16, 2016
    [Information, Profiling] Top 5 Marketing Must-Haves for Asset Managers and More
    The job profile was similar: make calls and drive business. You’ll need a web-to-lead form on your website—essentially, a place for people to enter their contact information so that you can collect it. What type of information is important for your marketing and sales team to know about your leads? Sound familiar? You’re
  • ACT-ON  |  FRIDAY, SEPTEMBER 16, 2016
    [Information, Profiling] 7 Ways to Create More Interesting Content for Your Blog
    Leverage FAQs into informative posts. For example, KoMarketing Associates published the 12 Examples of B2B Companies Managing Impactful Twitter Profiles. Visual learners can view information at a glance — and it’s simple to share. And one of the most reader-friendly, popular types of content is blog posts. Old topic … new spin.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 15, 2016
    [Information, Profiling] Why Snapchat Is Already Giving Up on Not Being ‘Creepy’
    The differences between remarketing and retargeting are slim, and according to Business Insider , Snapchat began testing external logins (signing into a separate service or website with your Snapchat profile) back in July. That’s something that’s really important to us.” And it’s really annoying.”
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Information, Profiling] How Can Small Schools Tackle Inbound Marketing?
    Putting together persona profiles forces you to investigate who your target market really is, what they care about, what they want to know, and where they're getting their information. If you already publish a blog, review your current posts in light of your new persona profiles. Update them with more current information.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Information, Profiling] How To Excel at Four Primary Types of Social Media Content
    Right now the human race is producing more information than ever before — 2.5 Use social listening to inform content strategy. How-to guides provide useful and practical information as well as entertainment. You need to build a profile of offsite content hosted on other relevant platforms. Period.”
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 13, 2016
    [Information, Profiling] The 3 ABM Essentials You Need to Start Off and Take Off
    Whatever your criteria are, your solution should enable you to quickly identify existing opportunities from accounts in your database that fit the ‘ideal profile’ you’re looking for in a named account. Author: Mike Telem There’s no question that B2B marketers are quickly realizing the potential of account-based marketing (ABM).
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Information, Profiling] A Brief Timeline of the History of Blogging
    The tumultuous Gawker -- which New York Magazine cited as the initiation of gossip blogs -- also launched in December 2002, only to cease operations in August 2016 after a high-profile legal battle. Greetings, readers. Welcome to the HubSpot Marketing Blog. We’re very happy to have you here. You might not be reading this. Open Diary, c.
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 12, 2016
    [Information, Profiling] Marketing Yourself as an Expert: What Clients Look For
    We are awash in information these days. The trick to becoming a high-profile expert is simple: learn how to be more visible in the marketplace. The vast majority of high-profile experts in professional services started as ordinary people like you. Everywhere we turn, we are bombarded with data. But the truth is, they’re not.
  • LEAD LIAISON  |  MONDAY, SEPTEMBER 12, 2016
    [Information, Profiling] Lead Liaison Integrates with Pipedrive
    The Salespeople can easily create new lead records in Pipedrive from a variety of areas within Lead Liaison’s platform, such as a visitor tracking dashboard, prospect profile, or lists. For example, If someone from a prospective company visited a businesses website, the goal is to find a good contact and push that information into Pipedrive.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 12, 2016
    [Information, Profiling] How to Complete the Picture of Your Buyers Across Devices
    To fuse this information together, start by understanding what your challenges are. Many brands already use data management platforms (DMPs), which help profile users across different platforms, such as desktop or mobile, and even email databases or loyalty programs. Author: Bhumika Dadbhawala Omni-channel.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 12, 2016
    [Information, Profiling] The Basics of LinkedIn Marketing
    Company pages, groups, and executive profiles offer a window into company culture. Successful marketers utilize company pages as lead-generation tools, showing what makes the company special instead of highlighting dry facts and information. Back when it started, LinkedIn was a simple digital Rolodex. Slow, But Steady, Evolution.
  • ACT-ON  |  MONDAY, SEPTEMBER 12, 2016
    [Information, Profiling] The Guide to a Successful Employee Advocacy Plan
    Now imagine the same educational article being posted by an employee representing Fujitsu on his personal Facebook profile saying “Here’s an interesting read.” Providing employees with social media training – such as setting up a profile and showing them how to build their networks – will help drive the program forward. Amplify Reach.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 9, 2016
    [Information, Profiling] How a smarter website can improve your marketing effectiveness, Part II
    That may mean separate sets of content for each segment, or it may mean packaging the same content slightly differently to shift the emphasis for each audience segment to the information that is most compelling to them. It’s time for part two of the three-part series of posts I began next month. Are you creating a billboard or a conversation?
  • VIEWPOINT  |  FRIDAY, SEPTEMBER 9, 2016
    [Information, Profiling] Three “Lies” That Plague B2B Businesses Today (Part One of Three)
    If cold calling and proactively targeting ideal profile prospects is truly dead, then why are my clients having so much success creating NEW opportunities and CLOSING new deals from their personal prospecting efforts? Cold calling is dead. 57 – 90% of the buying process is complete before a sales rep needs to get involved. Principal. link].
  • JUNTA 42  |  FRIDAY, SEPTEMBER 9, 2016
    [Information, Profiling] See What Content Marketing Success Truly Looks Like
    Working with G+J Custom Content, the company identified leading Dutch bloggers and influencers , who chose four top Dutch cities to profile. But the more we educate, inform, and/or entertain our audience, the more they won’t mind being sold to. Agency of the Year (fewer than 100 employees). Agency of the Year (more than 100 employees).
  • RADIUS  |  THURSDAY, SEPTEMBER 8, 2016
    [Information, Profiling] Intent Data Is Just One Piece Of The Predictive Puzzle
    Intent data is information that indicates the interest of a business in a particular topic which can signal a company’s intent to purchase products or services. Two key intent use cases that fit perfectly into what predictive technologies offer are: Identifying new, hot accounts that fit your Ideal Customer Profile (ICP).
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 8, 2016
    [Information, Profiling] Data Driven Marketing: 7 Trends To Change Your Customer Relationship
    Every single online behavior leaves a track that can be transformed into data to be turned into information and deliver more relevant communications to the consumer as an individual. 2. Multiscreen behavior generates important data to understand the consumer’s profile and personalize the offering. 6. Data is the new money.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2016
    [Information, Profiling] 13 Examples of Super Skimmable Content
    One of the barriers to getting your work read and widely shared in the age of information overload is time. Pro Tip: Try linking out to your sources and condensing information you’re citing from them in your actual article. This doesn't mean that you should stop producing long-form content all together. million in under two years.
  • INFER  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Information, Profiling] Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics
    Infer Profile Management helps marketers build advanced segments of ideal customers by pulling in attributes from a variety of data sources, such as a company’s customer relationship management (CRM), marketing automation and web analytics applications. Lead Scoring Predictive Intelligence Press Releases Profile Management Uncategorized
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Information, Profiling] How even social media & social selling experts are getting LinkedIn wrong – Part 2
    that provides LinkedIn services for tech companies: ——————————— When people google you, they find your LinkedIn profile. Are you using your profile strategically, to tell your story effectively, build trust, and create opportunities to engage? Where’s Judy’s story?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Information, Profiling] 18 of the Best Personal Websites We've Ever Seen
    Maybe your LinkedIn profile. And with 53% of employers reporting that the resume alone did not provide enough information to determine if the candidate would be a good fit, that storytelling element can really help to improve your odds. Delorez’s web resume is modern, cool, and informative. Ah, the job search. Resumes. Blogs.
  • CEROS  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Information, Profiling] Interactive Story Apps and Narrative Technique
    It’s also informative—readers are taught about Hamlet’s longstanding literary origins prior to Shakespeare’s retelling. When crafting suspenseful narratives of your own, think about ways you can use your delivery medium to delay information and sustain tension. Happy reading! Ryan North’s To Be or Not to Be : Gamified Narrative.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Information, Profiling] 3 Leadership Styles to Strive For, and 3 to Avoid
    That's the idea behind a management survey tool called the Leadership Development Profile. The researchers' work has revealed invaluable information about the distinct developmental stages of leaders, and what qualities and skills truly make a leader successful. "A good leader should always … ". Marketing Agency Daily
  • CONTENTLY  |  TUESDAY, SEPTEMBER 6, 2016
    [Information, Profiling] How This Agency Built a Viral YouTube Channel From Rejected Ideas
    Founded in 2008, Denizen had seen its share of success with high-profile campaigns for Pepsi , HTC , and Disney (Johnny Depp even joined in on that last one). At some agencies, rejected ideas get scrapped and disappear for good. At Denizen , they’re used to make viral videos. We want to create an ad that earns an audience.’
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 6, 2016
    [Information, Profiling] 5 Ways To Make Social Media A Part of Everyday Marketing Strategy
    Day 15 and on: If you haven’t done so already, create a profile on that social media site and start contributing. Dive into Reddit because of the topical news and information it provides. Use a resource like FollowerWonk to locate one new profile of interest and influence to network within your applicable social media platforms.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 6, 2016
    [Information, Profiling] The CMO Struggle For True Marketing Integration Rages On
    Since February of 2011, the CMO Survey which is sponsored by the American Marketing Association, Deloitte and Duke University's Fuqua School of Business, have asked chief marketing officers the following question: How effectively does your company integrate customer information across purchasing, communication, and social media channels?
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 6, 2016
    [Information, Profiling] Create Birthday Emails That Engage Your Subscribers
    If you don’t collect birthday details on your email sign up form, send out a birthdate request message to your subscribers, asking them to update their profiles. Emails that offer an incentive for providing the information and hint at future birthday surprises usually work best. This is why list segmentation is so important.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 6, 2016
    [Information, Profiling] How to Use Surveys for B2B Lead Generation
    While lead forms are a great way to capture contact information about your prospects, they may not collect other critical information because too many fields can overwhelm potential customers. At first glance, not much besides their contact information. You profiled, you nurtured, you convinced them, and sales sealed the deal.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 5, 2016
    [Information, Profiling] 5 Brands with Highly Successful LinkedIn Marketing Strategies
    The profiles serve to showcase the best of Google and the diversity of its team members. Posts aim to inform and enlighten readers on environmental issues, enhancing the organization as a go-to resource when it comes to all things conservation or environment oriented. World Economic Forum. Google. Mashable. Coca-Cola.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 3, 2016
    [Information, Profiling] This Week in Content Marketing: Google Lays Down Pop Over Punishment
    As reported in Ars Technica , Google wants search results to favor sites that have the best information and the least annoying advertisements that cover up that information. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Content marketing in the news.
  • KAPOST  |  THURSDAY, SEPTEMBER 1, 2016
    [Information, Profiling] Why Influencer Marketing Benefits Add Icing to a Content Marketing Cake
    Connecting with the right influencer for your brand is a lot like getting into a high profile party. Gaining specific information through social or direct feedback with an influencer’s built-in audience saves thousands in market research and provides clear information to optimize buyer personas.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Information, Profiling] 5 Tips to Improve Your Nonprofit's Email Strategy
    Bad, aged information. You can ask them to share some links to your website through their own social media profiles. You can find more email best practices in our ebook, A Crash Course on Inbound Marketing for Nonprofits >> Use this information to design campaigns targeting your most engaged users. Low conversion rates.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 31, 2016
    [Information, Profiling] How even social media & social selling experts are getting LinkedIn wrong – Part 1
    These experts fail to understand that the LinkedIn publishing platform posts are tools that are meant to position you Using it ineffectively takes away from any positioning work that you may have done on your profile as they are linked directly from it. Notice that this is the same old information, just written by another author.
  • KAPOST  |  TUESDAY, AUGUST 30, 2016
    [Information, Profiling] Tips on Optimizing Buyer Personas to Make Content More Buyer-Centric
    Each unique customer profile needs refinement and shaping to really work their magic long-term. And even if organizations start with all the best information as a starting point, buyer personas are estimated “best guesses.” Ultimately these profiles should serve as a guide for all the buyer-centric content you create.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 29, 2016
    [Information, Profiling] 20 Ideas to super-charge your social media network
    Look on your Twitter profile. All of these lists are public information so there are no ethical problems with this at all. They will likely look at your profile and become one of your followers. Link to your Twitter profile from your other social profiles across the web. By Mark W. Schaefer. But a network plan?
  • ACT-ON  |  MONDAY, AUGUST 29, 2016
    [Information, Profiling] How to Tie Your Content Marketing into Your Account-Based Marketing
    For more information on measuring your ABM work, see our eBook, How to Profit from Account-Based Marketing. 4. You can break up this research into profiles of each company, and publish the profiles as blog posts on your site, or share them as “snackable” content on social media. It’s not hard to see why. Sound like a big job?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 25, 2016
    [Information, Profiling] ABM Vendor Guide: Differentiators for Result Analysis
    For more information or to order, click here. and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact).
  • VIEWPOINT  |  THURSDAY, AUGUST 25, 2016
    [Information, Profiling] Is Your Funnel Full of Fool's Gold?
    As part of the process to develop leads into prospects, this group of prospect developers has the responsibility to document a complete contact history, develop a company profile, and gather information about the budget, decision timeline, individuals involved, events or other factors driving the decision, pain points, hot buttons and competition.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 25, 2016
    [Information, Profiling] 5 Things to Pay Attention to in a B2B Competitive Analysis
    So much information, so little time, amiright? The next metric to consider is a competitor’s backlink profile. pull this information using SEMRush’s backlink analyzer, which has a handy export feature for further investigation into each individual link.  . In addition, these analyses can help inspire and inform new tactics.
  • SNAPAPP  |  THURSDAY, AUGUST 25, 2016
    [Information, Profiling] What Personality Assessments Reveal About Your Customers
    After the quiz, however, you are invited to sign up for a more detailed personality profile. sharing their personal information with you. There’s a reason your Facebook News Feed is full of quiz-result posts from your friends and family. Personality assessments are fun. Which Harry Potter character are you? Where should you live?
  • ACT-ON  |  THURSDAY, AUGUST 25, 2016
    [Information, Profiling] 10 Groups to Join on LinkedIn if You’re in Marketing
    Creating a profile, connecting with your peers, and posting regular updates about professional happenings is a great start to using LinkedIn, but the real benefit comes from participating in LinkedIn Groups. From design to SEO to account-based marketing, these groups are a great place to start for solid information on all things marketing.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Information, Profiling] Why Empathy Is the Key to Being More Creative
    Creativity needs to be informed by real perspectives and grounded in a real-world context. The agency has worked on high-profile projects for Pantone, Pepsi, and HP, among others. Confidant : Listen -- summon the patience to observe and absorb information. Not all creative insights are useful. Applied Empathy.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Information, Profiling] 6 Steps for a Successful B2B Cross-Sell and Upsell Strategy
    The next step is to understand who your audience is and build detailed customer profiles, including their roles in the organization, goals, needs, and pain points—at every stage of the buyer journey. Author: Anastasia Pavlova Are you doing enough to hit and potentially exceed your revenue goals? But how can you get started?
  • SNAPAPP  |  WEDNESDAY, AUGUST 24, 2016
    [Information, Profiling] 3 Ways to Boost Your Sales With an ROI Calculator
    Acquity Group also reported that 83% of buyers look for information on supplier websites. It means that if you can provide information to your customers that proves the value of your solution, you are doing a large part of the sales job before the customer even needs to interact with your company. What do those numbers mean to you ?
  • SALES ENGINE  |  TUESDAY, AUGUST 23, 2016
    [Information, Profiling] Feeding Sales Is a Process, Not a Project.
    Prior to 2005, B2B sales people were the gate keepers of information about the companies’ products and services. We may not have liked talking to salespeople, but it’s how we got the information we needed in order to evaluate a purchase. For decades, the B2B marketer has been a manager of projects. And now there’s a budget cut.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 23, 2016
    [Information, Profiling] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    There are many elements of Ernst and Young’s LinkedIn Company Page that are noticeable, like the eye-catching banner image and sharp color coordination of the profile. For example, HootSuite triggered an impressive response from their audience by pinning an update to the top of their profile about the launch of their new podcast, Hootcast.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 23, 2016
    [Information, Profiling] What Does “Going Pro” Mean for Your Email Marketing?
    Consider promotions, tutorials, recommendations, reports on industry trends or research, explanations of company functions, comments on current events, FAQs, profiles of clients or employees, surveys, contests, previews of upcoming events, descriptions/photos of new products, inspiring quotes, blogs, polls, news articles, or humor.
  • HALEY MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Information, Profiling] What Type of Paid Advertising Campaign Should Your Staffing Firm Use?
    You can target someone based upon attributes and details appearing in their LinkedIn profiles, including Job Title, Education Level, Company Name, Job Seniority, Years of Experience and more! Contact us today to request more information! Strengthen your talent pool? Struggling to reactivate your candidates? LinkedIn ads can do that!
  • CEROS  |  TUESDAY, AUGUST 23, 2016
    [Information, Profiling] Q&A with Adam Katz, Creative Lead at Google Creative Lab
    Laugh-Track is a similar concept for comedians, where people can share their work and create a unique profile in a community of like-minded creatives. tend to focus on whether I’m making the best decisions, creating the best tools, and giving people the clearest ways to get the information they need. Happy reading! Design Inspiration
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Information, Profiling] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    You’re not offering excellent educational or entertaining content in exchange for contact information in your ads (Point 2, above). And – with Ad Extensions – local businesses with decent Ad Rank scores can extend their ads with more information about their business – like phone numbers, hours, and addresses. First, nail the basics.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2016
    [Information, Profiling] 9 Reasons Why Your New Business Program Is Failing
    Do you know your agency's ideal client profile ? It's a profile for clients who can realistically bring actual revenue and value to your agency. If any piece of information feels even slightly unnecessary or gratuitous, omit it. A whopping 66% of agencies have no plan in place to develop new business. This isn't a wish list.
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Information, Profiling] The Importance of Adding Location Specific Pages for Local SEO
    Not only do location pages make it easier for users to find your address and contact information, but there are very specific SEO reasons why they’re an absolute must. Your physical location’s address, phone number, and any other contact information. About section, profile picture, cover photo, hours of operation, website linked, etc.
  • CONTENTLY  |  MONDAY, AUGUST 22, 2016
    [Information, Profiling] How Coca-Cola Turned Its Digital Publication Into a Global Phenomenon
    One of the site’s most prominent articles last year was a profile on Ihab Sukkaruya, a Syrian refugee who became a Coca-Cola intern and then an apprentice in Berlin. Coca-Cola is often hailed for its ability to tell stories that celebrate diversity and inclusion. The video was set to the title song proudly sung in seven languages.
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Information, Profiling] How to gain a competitive advantage through your content
    think that an awful lot of us growing up in sales probably just thought we were awesome at prospecting, but in reality it was the buyers who needed information from us and that was the real reason we were successful generating our own leads. But B2B companies have found success in content marketing , and they’re upping the ante. Lots of it.
  • WEBBIQUITY  |  FRIDAY, AUGUST 19, 2016
    [Information, Profiling] How Does Content Marketing Help with SEO?
    PR agencies using white-hat SEO techniques aim to get these types of links as they add more weight to a website’s link profile. By giving them something new in the form of new data or statistical information, they’re more likely to publish your content. Guest post by Sam Allcock. What is the difference? How do they work together?
  • ACT-ON  |  FRIDAY, AUGUST 19, 2016
    [Information, Profiling] Back to School – Let’s Keep Our Kids Safe Online
    Today’s teens and preteens have very limited awareness about the information that they share when using the Internet. Data compiling is a prerequisite to profiling. What they share goes into a vast pool of PII (personally identifiable information) that advertisers buy, sell, swap, trade, and use. I love this time of year. link].
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 18, 2016
    [Information, Profiling] Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors
    What made it challenging wasn’t just gathering detailed information on 40 vendors but the variety of the vendors serving ABM needs. Select Targets This includes predictive model scores to rank potential targets , conventional account profiling, and behavior analysis. Hopefully the result is worth the effort. Awesome!
  • WRITTENT  |  WEDNESDAY, AUGUST 17, 2016
    [Information, Profiling] 114+ Copywriting Formulas to Get Traffic & Leads
    People Regularly Pay Me [$] for This Information – But You Can Have it FREE. Example: People Pay Me $100 for This Information – But You Can Have it FREE. Require : Give visitors the information they require before the CTA. Send actionable information. Prerequisite 2: Creating and using the ideal customer profile.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Information, Profiling] 5 Strategies to Build Trust and Sell Through Email
    But just as important is that little piece of information that appears next to your subject line: the “from” name. Smart fields and progressive profiling. When you generously share content without asking for anything in return (including personal information through a form), people are more likely to do what you suggest. Email
  • BIZNOLOGY  |  TUESDAY, AUGUST 16, 2016
    [Information, Profiling] Influencer marketing is one percent inspiration, ninety nine percent perspiration
    Generally professional bloggers and journalists, including the blogs and profiles of mainstream media platforms, celebrities, high Klout scores, high-traffic blogs, authors, actors, scientists, pundits, newsmakers, and people with mad followers. The informational microsite. Waiting for class. My Personal Digital PR Philosophy. And How?
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 16, 2016
    [Information, Profiling] A Blueprint for Creating Share-Friendly B2B Blog Posts
    However, using what I see every month putting together client content reports as well as information gathered from one of my favorite tools, Buzzsumo , I’ve outlined some shared elements of B2B blog posts that stand out among the competition. 10 Examples of Highly Impactful LinkedIn Profiles. Let’s get to it! Format. Dates.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Information, Profiling] How Higher Education Marketing has Changed
    Students and parents have a remarkable array of information and resources to access when researching schools. There's no topic a prospect can't find online information to educate themself about whatever her educational priorities and motivations are. Four-year universities see flat enrollment rates. What skills will they have?
  • TONY ZAMBITO  |  SUNDAY, AUGUST 14, 2016
    [Information, Profiling] Are Your Buyer Personas Data Overkill?
    Information Overload by Jenny Chisnell. This approach of having 15 plus profile categories amounts to buyer profiling. Yes, buyer profiling can be helpful for sales and marketing automation, for instance.  Again, the emphasis on in name only for buyer personas are not about buyer profiling data collection.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 11, 2016
    [Information, Profiling] 5 Simple Marketing Automation Tips to Improve Conversion
    And if you are concerned with reducing conversion by requiring too many fields, consider progressive profiling where you ask for additional information on subsequent interactions rather than all upfront. As this information is added to profiles, you start to have a better picture of your higher quality prospects.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2016
    [Information, Profiling] 12 of the Best Facebook Post Ideas for Facebook Lead Generation
    Although definitions can vary, in general, a lead is a person who has indicated interest in your company's product or service by giving you their information in some way. If you pin a Facebook Live video, that video will simply show up at the top of your profile with the whole recording, indicating that the Page "was live" at a certain point.
  • HINGE MARKETING  |  TUESDAY, AUGUST 9, 2016
    [Information, Profiling] Why Your Thought Leadership Strategy Might Be Killing Your Business Growth
    Online resources like company websites, LinkedIn, and industry blogs give buyers an unprecedented depth of information and breadth of choice about providers. If you’re a salesperson, practice lead, business development specialist, or owner in the professional services space, there’s a very good chance you’re looking for real business growth.
  • CONTENT STANDARD  |  TUESDAY, AUGUST 9, 2016
    [Information, Profiling] The Marketer’s Guide to Producing Product Videos
    My goal with these communications is to appeal to different types of buyers by giving them the right material at the right stage of their cycle, so they’re able to make informed decisions about our products. Fifty percent of executives search for more information after viewing a product video. What, Exactly, Is a Product Video?
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Information, Profiling] 13 Networking Mistakes You Need to Stop Making
    They'll look at your LinkedIn profile, your Twitter page, and your blog posts. That means keeping your social media profiles ( like LinkedIn ) updated and regularly posting interesting, relevant articles and commentary to your social media accounts. Ever given someone your contact information, but neglected to take theirs?
  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Information, Profiling] The 28 Best Influencer Marketing Tools
    Buzzstream helps you research, prioritize, and find contact information for top influencers on any topic. Bookmark an article by an influential journalist, for example, and BuzzStream will automatically pull in any email addresses and social profiles associated with that journalist. Interest in influencer marketing is skyrocketing.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 8, 2016
    [Information, Profiling] What Brick and Mortar Retailers Can Learn from Amazon
    The Brick and Mortar Opportunity If traditional retailers could find a way to take advantage of existing digital profiles and known shopping behaviors to personalize the in-store shopping experience, they could transform their physical locations into much more strategic omnichannel assets. In fact, our recent research of 1,000 U.S.
  • KAPOST  |  MONDAY, AUGUST 8, 2016
    [Information, Profiling] Marketing and Technology: Lessons from Salesforce’s Marketing Technology Director
    One of the primary functions of marketers is to engage with and educate prospective customers, so they can make an informed buying decision. In recent years, advances in technologies and the enactment of privacy laws/regulations enabled consumers to pick and choose the information they receive (opt-in, opt-out, subscriptions, etc.,
  • ACT-ON  |  MONDAY, AUGUST 8, 2016
    [Information, Profiling] 10 Things You Need to Know About Account-Based Marketing
    While the buzz is great, and we personally think that ABM is a fantastic strategy for scalable growth, there seems to be an overabundance of information about ABM floating around. So much information, in fact, that marketers aren’t able to fully digest the principles and benefits of an account-based marketing strategy.
  • COMPUTER MARKET RESEARCH  |  MONDAY, AUGUST 8, 2016
    [Information, Profiling] Opportunities to Deals: How to Improve Channel Partners’ Conversion
    To help present a tangible perspective of what a robust channel marketing strategy should entail of here is a basic viewpoint of what to include: Partner Profile. Information such as: company net worth, number of in-house employees, geography, market segmentation, vertical market, annual growth, short and long-term goals, etc.
  • PUREB2B  |  SUNDAY, AUGUST 7, 2016
    [Information, Profiling] How to Lose a Lead in 10 Ways
    There are so many targeting tools you can use to create powerful, personalized emails that are far more likely to resonate with your leads based on their demographics, preferences, and personal profiles. This includes content that will help them make informed decisions as to why they should continue doing business with you.
  • CONTENT STANDARD  |  SATURDAY, AUGUST 6, 2016
    [Information, Profiling] Do Marketing Campaigns Make Sense Anymore?
    And as Ad Age reports, that data can come in many forms, sometimes providing several layers of information at once. If there’s any singular way data has dismantled the conventions of the campaign, it resides somewhere in information’s ability to target individuals, instead of large groups. Running a series of newspaper ads?
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Information, Profiling] 18 Tips for Planning a Flawless New Product Launch
    Talk to people who fit this profile to really understand their needs and goals. If you need help organizing this information, check out these buyer persona templates or this handy tool. 3) Write a mock press release. Quite simply: If you have big news, you need a big plan. And that's where the product launch comes in. Pre-Launch.
  • SALES ENGINE  |  THURSDAY, AUGUST 4, 2016
    [Information, Profiling] The 7 Attributes of Highly Effective Lead Generation
    Remember that at this stage, you don’t have enough information on the prospect and it’s not likely that they’ll be ready for a demonstration or to talk to a sales rep. It used to be that darkening the skies with sales reps, albeit expensive, was the best way to grow a B2B company—more feet on the street equaled more opportunities. Not really.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, AUGUST 4, 2016
    [Information, Profiling] 16 Proven Ways to Get Better Opportunities Now (Part 2)
    Share information that sticks with them. Here’s a nurturing litmus test: Can prospects benefit from the information you provide, regardless of whether they buy from you? Share information that sticks with them. Having precise profiles of the different leads means that you can automate that process. Click To Tweet.
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [Information, Profiling] 62 Experts Share Their #1 Actionable SEO Technique
    Look for low-hanging technical fruit on your site like indexation, canonical, crawling and mobile issues, design a proper internal linking structure, and make sure your information architecture makes sense. content and lots of it – packed full of helpful information and a consistent proportion of keywords. Write Quality Content.
  • ACT-ON  |  WEDNESDAY, AUGUST 3, 2016
    [Information, Profiling] 10 TED Talks to Watch to be a Better Marketer
    According to Forbes, Seth Godin is “a demigod on the web, a best-selling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger. Hungry for more information about how to be a better marketer? Alexis Ohanian: How to Make a Splash in Social Media. Too good to be true?
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