• MARKETING ACTION  |  MONDAY, AUGUST 31, 2015
    [Information, Profiling] 5 Steps to Set Up, Launch, and Manage an Online Display Campaign
    All successful advertising campaigns are informed by sound strategy. Well, if you’re like most marketers, odds are you’ve already created customer profiles or buyer personas. Bass ‘n’ Treble can now use this information to set up a national campaign to reach people who fit this exact description. Why choose display advertising?
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Information, Profiling] 4 Google Chrome Extensions For Digital Marketers
    Not a problem at all — Raven Tools lets users quickly switch between accounts to enable access to any saved information. 3. It works for personal Google+ profiles as well as Google+ pages. Google Chrome extensions offer some great tools to help with digital marketing. Following are my top four Chrome extensions for marketers. MOZBar.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 28, 2015
    [Information, Profiling] Understanding Your LinkedIn Company Page Analytics [VIDEO]
    One of its key evolution points was the launch of Company Profile Pages in March of 2008. Following recent changes aimed at simplifying the platform’s usability, Company Profile Pages are now just called ‘ Company Pages ‘ and “Insights” are known as Analytics. Since then, there have been many enhancements.
  • B2B MARKETING INSIDER  |  FRIDAY, AUGUST 28, 2015
    [Information, Profiling] The Role Of Emotions And Goals In B2B Buying Decisions
    We have seen a growing degree of importance placed upon the priority of understanding customers and buyers.   At the same time, we have seen a rise in what can be called rational profiling of customers and buyers. Yet, rational decision-making based profiling, processes, and systems remaining in their place untouched.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Information, Profiling] Start engaging from the first click in the Customer Journey
    information contained herein has been obtained from sources believed to be reliable. GX Software disclaims all warranties as to the accuracy, complete- ness or adequacy of such information. GX Software shall have no liability for errors, omissions or inadequacies in the information contained herein or for. specific information.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Information, Profiling] Closing the Loop on Social Leads
    Monitor in 10 minutes a day: Learn how to monitor your social media profiles in 10 minutes a day with. draws in more qualified prospects who use search engines to find answers and information that that can be. Identify the paths people take to conversion, then, use that information to connect your social media lead. business.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 27, 2015
    [Information, Profiling] The Good, The Bad and The Ugly of eCommerce
    Use Commerce Data to Inform Top-of-Funnel Acquisition. Improve Targeting By Building a Comprehensive Profile for Commerce and Marketing. Let's cut right to the chase. The world of eCommerce and marketing can be broken down into three distinct groups, as per statistics via Forrester. In other words: SILO.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Information, Profiling] The Cure For The Common Cold Call Is Social Selling
    Before you start selling yourself, work on your personal brand’s curbside appeal and tune up your underperforming LinkedIn profile. With 49.5% of profiles incomplete, you can start by getting your profile up to All-star status and then move on to making it be MVP status. The Common Cold Call Is An Epidemic Problem. Social Medi
  • HINGE MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Information, Profiling] 5 Key Factors to Pinpoint Your Technology Differentiator
    Proof Through Marketing With Informative Content. Content marketing involves providing a steady stream of useful information to potential clients or influencers. By deliberately developing one or more of these high-profile experts, a firm can dramatically increase the power of its brand. This is our mantra. Additional Resources.
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Information, Profiling] How to Find and Target High-Value Keywords for Your Business
    That kind of strategy is really only a luxury restricted to those with pre-existing ample website traffic, sizable social media following, copious brand advocates, and a list of high-profile customers. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. But -- the BIG but -- it worked. Sweet!
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 25, 2015
    [Information, Profiling] The Legal Risk and Reward of Using Social Media
    Author information. High profile news organizations, including CNN, NPR, and Thomson Reuters have turned to Ethan for commentaries on social media legal issues. My grandfather once told me that everything good in life could also be bad. That there are two sides to every coin. And how it all depends on your perspective. Ethan Wall.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 24, 2015
    [Information, Profiling] Data Talks! 2 Proven Lead Generation Tactics to Jump on Now
    77% of buyers will provide their basic contact information for high value content, but a strategic landing page will get your content in front of them earlier. Blogs are a proven resource for providing information, creating dialogue, and attaching a personality to your company. Strategy #1: Content Marketing. But, where do you start?
  • MARKETING ACTION  |  MONDAY, AUGUST 24, 2015
    [Information, Profiling] Digital Marketing: The 7 Essential Channels
    As you know, a search engine is a web-based tool that scours the World Wide Web to help users find the information they’re looking for. In the old days, you would run an ad in a magazine or newspaper to provide information about your product or service. Wouldn’t it be great if business were like that today? Unfortunately, it’s not.
  • WRITING ON THE WEB  |  SATURDAY, AUGUST 22, 2015
    [Information, Profiling] Social Proof and LinkedIn: ‘Tis Better to Give, than Receive…
    Comments from others are such strong persuasion triggers, you shouldn’t limit them to just a page, but have them scattered throughout your web pages, blog, and social media profiles, such as LinkedIn. Move your cursor over the Down arrow next to the button in the top section of the profile. The button name may vary. 3. Click Send.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, AUGUST 21, 2015
    [Information, Profiling] Landscape of MarTech Vendor Directories
    So I did end up producing a landscape that still isn't as crowded as Scott's but does show the number of information sources available. This would ordinarily be Scott Brinker's popular Chief MarTech Landscape but I've recently seen so many variations on the theme that I put together a composite slide instead. Enjoy!
  • KEO MARKETING  |  FRIDAY, AUGUST 21, 2015
    [Information, Profiling] LinkedIn Groups Serve as Valuable B2B Marketing Tool
    When you start a group, your profile as the group owner is front and center. Your name and information is prominently displayed on the group page. Obviously, you want to put your website in that group profile section. Your goal should be to educate and inform members and provide useful information.
  • VIDYARD  |  FRIDAY, AUGUST 21, 2015
    [Information, Profiling] 5 of the Best Talks to Learn About Practical Uses of Marketing Tech
    Here’s a summary of the key information you’ll want to take away. But according to the image above, shared by Brian Kardon, CMO at Lattice, a predictive analytics company for marketers, there’s some important information we’re missing. You wouldn’t, and that’s exactly why you’d want access to this information. It’s true.
  • HALEY MARKETING  |  FRIDAY, AUGUST 21, 2015
    [Information, Profiling] Why Should People “Like” or “Follow” You on Social Media?
    You want these same people to connect with your personal profile on LinkedIn. You want followers on your Facebook page. You want followers on your LinkedIn company page. While they’re at it, why don’t they follow you on Twitter? And Google+. And YouTube. But, why? Why should one person connect with you on so many platforms?
  • MARKETING ACTION  |  THURSDAY, AUGUST 20, 2015
    [Information, Profiling] The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels
    Successful social posts provide useful information that individuals and businesses can actually use. Typically, you can ask for additional information besides an email address and gain insight on what benefit your products and services can provide them. It starts with your social post, company profile, or advertisement.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 19, 2015
    [Information, Profiling] 5 Best practices of trade show lead qualification
    But what happens after an individual visits a booth, and has their badge scanned or their information recorded in some other way by the exhibitor? But the actual amount of qualifying information is usually not satisfactory to sort the potential leads from the unlikely leads. This is closely followed by branding and customer engagement.
  • BIZNOLOGY  |  TUESDAY, AUGUST 18, 2015
    [Information, Profiling] The best automagical Twitter following tools for your business
    Keep your feed clean of out-dated information that can confuse people. Unfollow accounts who are inactive, have no profile image or use a different language to you. Now, we’re on to automating Twitter following, following-back, and unfollowing. More on that later. Schedule as many updates as you want. ManageFlitter.
  • MARKETING ACTION  |  TUESDAY, AUGUST 18, 2015
    [Information, Profiling] 5 Social Selling Best Practices that Deliver Dramatic Results
    Most social media channels originated as a place for friends and friends of friends to connect and share information. They say social is a good way to stay top-of-mind by being informative and entertaining, but leave the direct sells to places like email and a company’s website. It’s the information age, baby. You’re not alone.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, AUGUST 14, 2015
    [Information, Profiling] Bare Essentials: Marketing as a Necessary Evil
    Include contact information; not a generic response form. LinkedIn Profile that Mirrors Your Website:   LinkedIn has become an important market research and due diligence tool for all industries. Ensure that all of your staff profiles include photographs. Your website should also: Use plainspoken, simple language.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Information, Profiling] The Calls-to-Action Your Website Needs to Capture and Convert Leads
    In the early stage, prospects are looking for information that can address their challenges and are just becoming aware of their options for potential providers. Include buttons on your website pages that direct visitors to your social media profiles. It houses your educational content. It communicates your expertise and capabilities.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 11, 2015
    [Information, Profiling] How To Illustrate Popular B2B PPC Performance Metrics
    Connect this information with CPC (cost per click) and average position for these terms as well. Do leads generated fit the profile of your target audience? How does this information  really  impact our B2B marketing objectives? The extended sales cycle we face in B2B online marketing adds to the confusion. METRIC 1: CLICKS.
  • WEBBIQUITY  |  TUESDAY, AUGUST 11, 2015
    [Information, Profiling] 35 Stupendous Social Networking Facts and Stats
    Find these and many more nuggets of information in these nearly three dozen stupendous social networking facts and stats. Twitter is where millennials turn for business and financial information as well as sports. LinkedIn led the way, with 23% of executives maintaining a profile on the professional site, followed by Twitter with 11%.
  • HALEY MARKETING  |  MONDAY, AUGUST 10, 2015
    [Information, Profiling] What is the Difference Between a Personal and Company Facebook Page?
    Your page serves as a resource for people looking for information around your industry and serves as a validation tool. In order to create a business page, you will need to have a personal profile on Facebook. Personal Pages Personal pages are intended for the use only of an individual person. How do the pages work together?
  • BIZNOLOGY  |  MONDAY, AUGUST 10, 2015
    [Information, Profiling] Include video content in your buyers’ journey
    With the majority of research being done online, the use of business online video production is increasing every day because video helps decision makers get the information they need very quickly. In June 2014, Aberdeen Research published a study called “Analyzing the ROI of Video Marketing.” Two of the stats revealed. Like this post?
  • HUBSPOT  |  MONDAY, AUGUST 10, 2015
    [Information, Profiling] Inside the Current Inbound Job Market: New Data on Today's Hottest Roles & Responsibilities
    She says that professionals who have a mix of skills -- email specialists who know SEO or copywriters who understand information architecture, for example -- are highly sought. The prevalence of keywords in LinkedIn profiles can shed some light on which skills are gaining popularity among marketers. million profiles.
  • MARKETING ACTION  |  MONDAY, AUGUST 10, 2015
    [Information, Profiling] How Important is Lead Scoring?
    Implicit: observed behavioral information (sometimes referred to as “digital body language”); includes site browsing activity, email engagement, downloads, clicks, social media shares, etc. Inaccurate lead information. Lead scoring begins when a prospect gives you their information, typically by filling out a web form. Right?
  • HUBSPOT  |  MONDAY, AUGUST 10, 2015
    [Information, Profiling] How to Use Facebook Audience Insights: A Beginner's Guide
    This data comes from two main sources: Self-reported Facebook data : This is the information given by users when they fill in their profile information, including age, gender, relationship status, job title, location, Page Likes, etc. It is worth noting this information is only available for U.S. audiences. Page Likes.
  • JUNTA 42  |  SATURDAY, AUGUST 8, 2015
    [Information, Profiling] This Week in Content Marketing: Chaos in the Media Coming Soon to a Platform Near You
    An article on Yahoo profiles several YouTube stars and reveals how much money they make. Its editorial mission is to be the finest provider of information about bees and beekeeping in the world. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Sponsor (36:08).
  • VIDYARD  |  FRIDAY, AUGUST 7, 2015
    [Information, Profiling] Learn from the Experts How to Build a Rockstar Lead-Scoring Model with Video!
    If you want to score leads effectively, you need to build a model that includes profile data (the information your viewer would fill out on a form), and engagement data (how they interact with you and your content). Are you scoring leads to make sure you’re flipping only the best over to the Sales team? The buying process is changing.
  • THE FORWARD OBSERVER  |  THURSDAY, AUGUST 6, 2015
    [Information, Profiling] How Buyer Personas Can Improve Your B2B Lead Generation Aim
    Too often, Buyer Profiles are nothing more than an attractive way to display obvious or demographic data. When researching your buyers it’s easy to get lost in all the information buyers will share with you. Is your B2B lead generation content hit and miss? You can: Try to interrupt your way into your prospect’s consciousness.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 5, 2015
    [Information, Profiling] How to Use Twitter’s Vine To Promote Your Business – Part II [GUIDE]
    You also have options at the bottom to explore Vines by category, shoot video, check your activity and update your profile. Any additional information you can give a customer is great, so add a caption and a location. Showing will always trump telling. And if you can deliver the message quickly, even better. Set up. It’s free.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 5, 2015
    [Information, Profiling] BEWARE! How To Get Fired For LinkedIn Activities
    Do you have a LinkedIn profile?  If so, do you update it regularly?  Do you participate in LinkedIn Group discussions and publish posts on LinkedIn?  Do you perform these activities because YOU want to, or because your employer wants you to? Author information. James Wu. James Y. James Wu. Facebook | Google+ | LinkedIn |. BEWARE!
  • HUBSPOT  |  TUESDAY, AUGUST 4, 2015
    [Information, Profiling] 8 Historic Duos to Inspire Your Sales and Marketing Alignment
    For more information on improving by measuring what your sales and marketing teams are doing, download SPROUT Content's free ebook What Gets Measured, Gets Improved Mac and cheese. Taco Tuesdays. Tango and Cash. Our world is overflowing with amazing twosomes. But not all couples are functioning like a belt and suspenders. We need each other.
  • FATHOM  |  MONDAY, AUGUST 3, 2015
    [Information, Profiling] Pitch Prospects Perfectly with Personas
    Persona profiles often include the likely social media platform and types of keywords that resonate on that platform. Function as a Teacher or Curator of Information. The customer who has downloaded the spec sheet may be about to ask for pricing or information on custom options – sales mode. Powerful Sales Toolkit.
  • HUBSPOT  |  MONDAY, AUGUST 3, 2015
    [Information, Profiling] The Marketing Stack for Publishers: What Tools Do You Need?
    At the top of the funnel (TOFU), a user is trying to find a solution to a problem, and they need information and education to help them with the process. After someone clicks on a CTA to download a piece of sponsored content, you need a place to exchange your offer for a little more information about that reader. MOFU Tools. Media
  • SYNECORE  |  SATURDAY, AUGUST 1, 2015
    [Information, Profiling] How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]
    As a result, they are looking to be educated and to find information that will help them figure out the best solution. Sidekick: Powerful Profiles in Your Inbox. Sidekick shows you powerful information about your contacts right in your inbox. More relevant, informed calls mean that they are more likely to be successful.
  • JUNTA 42  |  SATURDAY, AUGUST 1, 2015
    [Information, Profiling] This Week in Content Marketing: Don’t Build Your Content House on Rented Land
    In this week’s episode, Robert and I discuss two recent developments that clearly illustrate why you should not build your content house on rented land: LinkedIn has placed limits on your ability to download contact information about your connections, and Google Plus as a social network is no more. This week’s show. Scripps Co.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 31, 2015
    [Information, Profiling] Making meaningful connections in the retail industry #wirelessnation
    This imagery was replicated onto all social accounts and related information both on and offline. To combat the absence of a lead database, the Smart form uses progressive profiling to build and augment knowledge about repeat and subsequent content downloaders, sent here via a workflow. They needed to join the conversation.
  • BIZNOLOGY  |  FRIDAY, JULY 31, 2015
    [Information, Profiling] 5 do’s & don’ts of B2B lead qualification
    As an information junkie, I sign up for many webinars and download white papers on topics of interest, and subsequently am called by the sponsoring company to qualify me. Most companies have a good idea of who their best market segments are either due to customer profiling and/or input from product and market managers. Wrap-Up.
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 31, 2015
    [Information, Profiling] The Importance Of Goal-Directed Behaviors To Buyer Personas
    There has been a growth of buyer profiling, miscasts and mislabeled as buyer personas, which are focused on process orientation as opposed to true understanding of specific goal-directed behaviors and choices. Simply stated, what they represent is factors-based as well as process-based profiling of buyers. The Pursuit Of Choice.
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Information, Profiling] Tips For Re-training Your Media Sales Team
    Imagine if someone said to you “I actually got your contact information through this exact process, let me tell you how it works.” One way to do this as a publisher would be to place a CTA on your own site, leading potential advertisers to a landing page with more information on inbound and sponsored content. Practice What You Preach.
  • HINGE MARKETING  |  FRIDAY, JULY 31, 2015
    [Information, Profiling] How to Use LinkedIn Showcase Pages to Connect With Your Audiences
    As extensions of your company’s main LinkedIn profile, these Showcase Pages make it simple to highlight each of your services or address each of your audiences. Showcase Pages replaced LinkedIn’s old Product and Services tab on your company profile. In fact, it’s the social media network for business professionals.
  • KEO MARKETING  |  THURSDAY, JULY 30, 2015
    [Information, Profiling] KEO Marketing Ranks in Top 25 of Phoenix Business Journal’s Interactive Marketing Firms List
    At the  13th Annual American Business Awards , KEO earned a Silver Stevie TM Award for online marketing campaign of the year on behalf of  Profiles International , a talent management solutions company. KEO received an “Award of Excellence” for the comprehensive website development project it completed for Profiles International.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Information, Profiling] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    What information would they find helpful that you can provide? Optimize Your Profiles. Just like with your main website, use keywords to get your social media profile found via search. Would you like your social media strategy to help increase website traffic, leads and sales? These five things can help make that happen.
  • HUBSPOT  |  THURSDAY, JULY 30, 2015
    [Information, Profiling] How to Write an Author Bio That Doesn't Suck
    Not only does it connect your name with the article, but it also provides space for links back to your website or social profiles. Not every publication is going to need information about your feline affection or love for craft beer. Who wouldn't want that little bit of glory?). Read on. You’re about to find out. and that’s okay.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [Information, Profiling] Why Personas Fail
    When they are little more than a demographic profile. This information can be found in your CRM, happening in real-time in your marketing automation system, understood anecdotally in your sales pit, or revealed in primary persona interviews.  . 4. Or we have to call it a profile, or something else. Why is this the case?
  • MARKETING ACTION  |  MONDAY, JULY 27, 2015
    [Information, Profiling] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
    The qualified lead definition should cover demographic information (such as company size), situational information (such as their current pains or challenges) and behavioral information (such as webinars watched, specific pages visited, papers downloaded). Any non-essential information should be optional or left out completely.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 22, 2015
    [Information, Profiling] Oracle Selected as Strong Leader Among Digital Marketing Platforms
    The Oracle BlueKai Audience Data Marketplace aggregates data from more than 350 data providers globally to provide anonymous online profile information and purchasing intent for more than 700 million consumers. And, we are pleased to share that Oracle is recognized as a Strong Leader. ” (Page 8). ” (Page 9).
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Information, Profiling] Wanna Knock One Out Of The Park? Score Your Data, Score Your Leads
    What about the profiles you create on your customers? Information services companies, like Neustar , can help you put that plan into action. Is a person able to be contacted based on the information s/he provided? When Wanna Java looks at my profile data, it should be able to surmise that it’s incomplete. What entices me?
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Information, Profiling] 14 of the Best College Websites (And Why They're So Awesome)
    This website needs to attract and inform current and prospective students, their families, alumni, professors, and donors. UChicago's website design was awarded with two high-profile Webby Awards in 2013: best overall best school/university website and the Webby People's Voice Award. Chances are, it feels a little out of date.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Information, Profiling] Rebranding Your Company? How NOT to Kill Your SEO in the Process
    If you don’t have the right permissions you won’t be able to update the old website information to the new one (we’ll cover this one later as well). While this “information scent” is important for SEO, it also helps make the transition less confusing for your visitors. Considering a rebrand? New name, new logo, new website. Back up.
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 21, 2015
    [Information, Profiling] 5 Vital Signs Your Website Needs To Be Revived
    Pew Research Center’s national survey found that 72% of adult Internet users say they search online for healthcare information. Contact information is buried. For starters, ensure you have contact information on your site with several contact methods. You can add contact information to your social profiles/pages too!
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Information, Profiling] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    Now that you have their contact information, you're able to identify some people that would be a good customer fit and keep in touch with them, nurturing them into customers. Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions. mean, where do I start? And more importantly.
  • LEADERSHIP  |  TUESDAY, JULY 21, 2015
    [Information, Profiling] B2B Personalization is Still Far from ‘Wash-Rinse-Repeat’ Mode …But You Can Create the Right Framework
    Personal identifying information is not the only essential in order to personalize the buyer experience. Personalize based on a unified customer profile. You need to have a way to breakdown the silos and create a unified customer profile. Chet wanted to pitch to Charlie that they start marketing at trade shows. Click To Tweet.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Information, Profiling] How to Master Content Marketing on LinkedIn
    There are a few different avenues for sharing information on LinkedIn, but which one is the best method? One of LinkedIn's most underutilized features is the “LinkedIn Status Update” (also called your “Network Update”) in your LinkedIn Profile. And what if you're not ready to invest in paid advertising? Engage with a status update.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Information, Profiling] Today’s Biggest Content Marketing Challenge (And How to Overcome It)
    Creating a profile for your target media outlets (as well as your target audiences) will better inform your subsequent content creation efforts, too. Since 2010, the Content Marketing Institute (CMI) and MarketingProfs have teamed up to produce annual benchmark reports that reveal the industry-wide pulse on content marketing.
  • MARKETING ACTION  |  MONDAY, JULY 20, 2015
    [Information, Profiling] Successful Sales and Marketing Alignment, Part 3: Designing the Lead Process
    Part one was about making sure you have the right information to get started. All relevant data should automatically feed into a lead’s behavioral profile. Sales reps will find the information from marketing automation database, with its individual behavioral histories, a rich source of intelligence to inform conversations.
  • NUSPARK  |  THURSDAY, JULY 16, 2015
    [Information, Profiling] LinkedIn and Paid Search; Discover How They Both Drive Conversions
    So if you want prospects to find you, make sure important keywords are in headlines and profile. Ad: LinkedIn : A compelling profile headline, telling people what you do with relevant keywords that prospects use to find people like you will get you more clicks to your profile, and more connection acceptances. Let’s explain.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 16, 2015
    [Information, Profiling] 4 Ways to Market Your Business
    These sites allow business owners to create a profile that offers information that your customers are most likely to search for including address, business hours and pictures. You can get more information about this tool in a previous VerticalResponse post.). Are you in a marketing rut? Online directories. Review sites. Justuno.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 15, 2015
    [Information, Profiling] Here are Some Blogs Professional Tradesmen Read
    Construction Market Data : CMD’s portfolio of products and services includes national, regional and local construction data, building product information, construction cost data, market analytics and advertising channels to construction industry professionals in the U.S. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. CR4 Forum.
  • LEADERSHIP  |  TUESDAY, JULY 14, 2015
    [Information, Profiling] What’s Falling Between the Cracks in Your Lead Generation?
    What information will help your sales people with account mapping? Is your team bored just thinking about an information overload? Help you make informed decisions. As I said earlier, if you are looking for the right information in the wrong place, you are wasting your time. Where do you begin? Look in the right places.
  • MARKETING ACTION  |  TUESDAY, JULY 14, 2015
    [Information, Profiling] Good Forms, Great Leads: How to Use Web Forms Strategically
    Lots of organizations make a common mistake: They wait until a prospective customer is 80% – 90% of the way through the buying process before they create an opportunity to get that prospect’s information using a “Contact Us” form. Take note: It is critical that the information you request in a form is appropriate to the funnel stage.
  • HUBSPOT  |  TUESDAY, JULY 14, 2015
    [Information, Profiling] 10 Brilliant Tips From Conversion Rate Optimization Experts
    Copy informs design, not the other way around. As a rule, we try to provide enough information that someone would need in order to click the call-to-action. By raising our prices, we effectively isolated a more ideal customer profile (professional marketers with a budget), which ultimately lowered churn. We've all been there.
  • MARKETING ACTION  |  MONDAY, JULY 13, 2015
    [Information, Profiling] Successful Sales and Marketing Alignment, Part 2: Understand the Buyer
    Part one was about making sure you have the right information to get started. An example target buyer profile might be of owners of small businesses  (5-20 employees) in North America who sell (something specific) to the trucking industry. This post is part of a series to help B2B organizations improve sales and marketing cooperation.
  • BIZNOLOGY  |  FRIDAY, JULY 10, 2015
    [Information, Profiling] Tools that help monitor and measure social traffic
    It is an effective tool for monitoring your company’s profiles and social activity online. It is a platform that allows you to manage your social media conversations, while at the same time it analyses and interprets the information in a way that helps you plan future social media marketing campaigns. Extract valuable insight.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 8, 2015
    [Information, Profiling] How to Get Marketing Results from LinkedIn Group Discussions
    Ask questions on topics that you have an interest in and use the ensuing discussions for information that you can write about and share in your blog posts. LinkedIn removed the Top Contributor information at the top of each group. Just do it in your LinkedIn profile update and on your LinkedIn Company Page if you have one.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 8, 2015
    [Information, Profiling] How Social Media Affects the Law
    Author information. High profile news organizations, including CNN, NPR, and Thomson Reuters have turned to Ethan for commentaries on social media legal issues. Social media is destroying the legal system. It is tearing at the fabric of our laws. Manipulating our fundamental rights. And eroding our justice system. Ethan Wall.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 8, 2015
    [Information, Profiling] Stop Being Snubbed On The Buyer’s Journey!
    So, tune up your social media profiles to back up the content marketing and social selling value proposition you are offering. 2. Know how to pass on the right information on the right channel in the right way. If you were a hitchhiker on the B2B highway, would customers pick you up? The Social Selling Facts. Look The Part.
  • HINGE MARKETING  |  WEDNESDAY, JULY 8, 2015
    [Information, Profiling] Rethinking Referral Marketing: Develop a Strategy
    
 Which of our services enjoy the strongest financial profile? 
 Your conclusions should be informed by a data-driven understanding of your own firm, your clients, your audience, and your marketplace as a whole. With this information from the user, you can offer even closer, more targeted and relevant engagements.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 7, 2015
    [Information, Profiling] Does Future Marketing Technology Require Perfect Data?
    The true core challenge is identity resolution, which means associating data from different sources with the right individual profile. See this recent Altimeter Group report for more information on consumer attitudes to privacy.) In short, the future will remain unevenly distributed, as William Gibson observed.
  • FATHOM  |  TUESDAY, JULY 7, 2015
    [Information, Profiling] Fathom Social Media Update
    If you have a confirmed website on Pinterest, your  logo (or any other image you’ve set as your profile picture) will now show up on all Pins that came from your site, helping to make your pins more branded. More information here: https://www.snapchat.com/ads. Happy reading! Pinterest has been pushing Rich Pins for a while.
  • MARKETING ACTION  |  MONDAY, JULY 6, 2015
    [Information, Profiling] Successful Sales and Marketing Alignment, Part 1: Get Started
    In part one, you’ll get the basics of beginning the process along with the information and agreements you’ll need to put in place in order to ensure success. The definitions should include demographic information (such as company size) and behavioral information (such as a request for a demo of your product). Before You Begin.
  • SYNECORE  |  THURSDAY, JULY 2, 2015
    [Information, Profiling] Forget Link Building: Time to Embrace the Google Knowledge Vault
    The move would clearly represent a seismic shift in the way information is indexed on the world’s largest search engine which, according to Google’s own numbers , is presently crawling and indexing more than 60 trillion individual web pages to “deliver the best results possible” for its more than 100 billion user searches per month.
  • FATHOM  |  THURSDAY, JULY 2, 2015
    [Information, Profiling] Consumer Brand SEO Pulse: 7.2.15
    Google recently introduced the new concept of micro-moments , “high-intent short bursts of activity when consumers turn to their mobile devices to quickly access information (i.e., million tweets across 10,000 profiles to see exactly when the best time to post is. The Final Hurdle Is Cleared – Apps Will Replace Websites”. link].
  • FATHOM  |  THURSDAY, JULY 2, 2015
    [Information, Profiling] Consumer Brand SEO Pulse: 7.2.15
    Google recently introduced the new concept of micro-moments , “high-intent short bursts of activity when consumers turn to their mobile devices to quickly access information (i.e., million tweets across 10,000 profiles to see exactly when the best time to post is. The Final Hurdle Is Cleared – Apps Will Replace Websites”. link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 2, 2015
    [Information, Profiling] 6 Critical steps to help fight for your online privacy
    Well you should know that Klout publicly displays your personal profile updates IF you have your… Posted by Michael Stelzner on  Saturday, May 30, 2015. Disconnect Klout from your Facebook profile if you don’t want the world to see your non-public updates,” he cautioned. By Kerry Gorgone, {grow} Contributing Columnist. hl=en.
  • MARKETING ACTION  |  THURSDAY, JULY 2, 2015
    [Information, Profiling] How to Perform an Onsite Audit for SEO, Part 3: Take Action
    Choose the best resources to garner information from, trust your gut, question everything but most importantly – know you’ll need to take chances and you may make mistakes. Websites with natural backlink profiles are more and more common today. A few years ago it was not quite the case; we saw a lot more manipulation. The result?
  • FATHOM  |  THURSDAY, JULY 2, 2015
    [Information, Profiling] Consumer Brand SEO Pulse: 7.2.15
    Google recently introduced the new concept of micro-moments , “high-intent short bursts of activity when consumers turn to their mobile devices to quickly access information (i.e., million tweets across 10,000 profiles to see exactly when the best time to post is. The Final Hurdle Is Cleared – Apps Will Replace Websites”. link].
  • HINGE MARKETING  |  THURSDAY, JULY 2, 2015
    [Information, Profiling] A Mindset Shift for AEC Professionals
    This requires targeted, scannable messaging, clear images and graphics, and navigation and pathways that make it easy to quickly find desired information. Establish your credibility and expertise online by featuring a variety of informational content on your website. Online marketing works. Your Website. AEC firms are lucky. Video.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 30, 2015
    [Information, Profiling] 4 Steps For Improving Your Success Rate Asking for Links
    Once you have a short list of publications and site owners, obtain relevant social media profiles and contact information associated with them as well. BuzzStream’s Media BuzzMarker help “pull” social media and general contact information from target web pages and websites. How do you do this?
  • BIZNOLOGY  |  TUESDAY, JUNE 30, 2015
    [Information, Profiling] Tools I use to amplify social campaigns
    Well, if you’re a Church, you can create a gaggle for all your members and congregants; if you’re a business, you can make it mandatory that all your employees join your company gaggle and turn on their AutoAMP so that your company message automagically streams through all of your company’s employees social media profiles.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 29, 2015
    [Information, Profiling] Why Video Is Crucial to Your Marketing Automation Strategy
    Just like you’d do with any other piece of content, your marketing automation platform is a key piece of the puzzle here to map content to the lead profile. And if Jackson only watched 10% of the Product A feature video but 95% of the Product B feature video, you better bet you’d be sending him more information on Product B!
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Information, Profiling] 9 SEO Tactics That Just Don’t Work Anymore
    By not creating this text, you lose a huge opportunity to be as visible as possible online. 9) Get listed in lots of directories to fill your backlinks profile. It's 2015 and SEO hasn't gotten any easier for digital marketers. In the past, building as many links as possible without analyzing the linking domain was how SEO typically worked.
  • HINGE MARKETING  |  THURSDAY, JUNE 25, 2015
    [Information, Profiling] Are Your Employees Advocates for Your Firm?
    With an informed, clear-eyed strategy, firms in most industries can sidestep the challenges and open up a whole new world of engagement with their audiences. How to build out their personal profiles. Today, your firm’s transparency and perceived authenticity matter more than ever. Employee Advocacy Defined. Employee training.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Information, Profiling] Solid Identity Data – Unlocking the Secret to Higher Marketing ROI
    Name, phone number, mailing address, email address—it’s all information you should be capturing and then verifying for authenticity. This is also the first step in helping you create the right profile for your customer so that later on you’ll be able to deliver targeted and personalized messages and offers. Wrong. You wait.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 24, 2015
    [Information, Profiling] Big Data Can Help Your Email Deliverability
    Since its inception, many marketers have asked us what information they need to keep in their database on their email recipients, to ensure they are doing their due diligence and are in compliance with CASL. Regardless of CASL, there is certain information all marketers should be storing about their email recipients, at a minimum.
  • HUBSPOT  |  WEDNESDAY, JUNE 24, 2015
    [Information, Profiling] How to Get Your First 1,000 Real Facebook Fans [Infographic]
    Maybe you've populated it with some general contact information, a link to your website, and a profile and cover photo. Congratulations! You've joined tens of millions of other businesses around the world by creating a Facebook Page for your business. And if you haven't yet, click here for a SlideShare tutorial.). Social Media Daily
  • SYNECORE  |  TUESDAY, JUNE 23, 2015
    [Information, Profiling] 4 Tips to Create an About Us Page that Converts
    Be sure to make your description as informative, yet compelling, as possible. No matter what, information should always be presented in a simple and, if possible, visually appealing way. Each of our employees has his or her own picture, social media profile links, and a witty (but brief) bio. Company History Timeline.
  • HINGE MARKETING  |  TUESDAY, JUNE 23, 2015
    [Information, Profiling] Where Are You Now? Benchmarking Your Consulting Firm’s Marketing
    Visible Firms receive more opportunities for thought leadership, which raises your firm’s profile and reputation in the marketplace. As you set out to raise your firm’s profile as an industry leader, consider which marketing tools and techniques will be the most effective for reaching your audience. Additional Resources.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 22, 2015
    [Information, Profiling] Tealium Grows from Tag Manager to Customer Data Platform
    Like other tag management vendors, Tealium recognized several years ago that its core competency at capturing customer behavior could be applied to build unified customer profiles. It builds profiles by linking people to devices they have used for identity-revealing tasks such as opening an email or logging into an account.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 22, 2015
    [Information, Profiling] What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015
    On top of that, a customer service mobile app can be used to capture and exchange various types of additional relevant information from and to the customer. Marketing automation allows companies to build user profiles based on what people look at on their website and social networks and then respond to the users activity. Great!
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Information, Profiling] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    If you find something suitable, just be sure to A) remove any sensitive data or company information that you don't want external people to see, and B) add in some instructional copy (or a separate instructional PDF) so people know how to use the content. For more information on optimizing URLs for search, check out this blog post.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [Information, Profiling] Interview with Dave Chaffey of Smart Insights
    It is getting more sophisticated with automated content recommendations based on profile and content consumption – for example Idio can be used by larger businesses for this. 2) What do you see as the biggest mistakes being made in Digital Marketing by B2B firms? Here there must be the right balance between paid, owned and earned media.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Information, Profiling] 5 Online Marketing Tips Every Financial Advisor Should Know
    If we buy into this, then we must also accept that the majority of the information we produce for marketing purposes cannot be about ourselves," explains Joe Pulizzi , founder of Content Marketing Institute. According to a study by Hearts and Wallets , there is a significant gap in trust between consumers and financial institutions.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 17, 2015
    [Information, Profiling] Guide to Autoresponders Part 1: Benefits and Welcome Emails
    Remember though that your content should not only be informative, but also provoke thought and speak directly to the reader’s needs/desires. “Often, we’ll incorporate a call-to-action for tickets to upcoming events, or an offer to connect on social media profiles.” The high ROI is unrivaled. Welcome Emails.
  • KEO MARKETING  |  TUESDAY, JUNE 16, 2015
    [Information, Profiling] Top Honors for Website Design and SEO Presented to KEO Marketing at 2015 AMA Spectrum Awards
    Recognition for work completed on behalf of client Profiles International included prestigious “People’s Choice Award”. Talent management solutions company Profiles International turned to KEO Marketing to deliver a revamped website that boasted better lead generation and a lower cost per lead. About KEO Marketing.
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