FEARLESS COMPETITOR | FRIDAY, JANUARY 23, 2015
[Information, Profiling] 5 Tips for Developing Strong Buyer Personas
They lack the depth of information to build great content for your marketing campaigns. Start with ideal customer profiles. What sources does this person turn to for information and daily news? To get answers to these questions, get information from all the places you can. In fact, in his. Amen, Mike.). What about IT?
HUBSPOT | THURSDAY, JANUARY 22, 2015
[Information, Profiling] What David Ogilvy's Facebook Profile Would Look Like [Infographic]
To get you started, we reimagined what Ogily''s digital social profile would look like by curating some of his most famous work, quotes, and other life details. You can view all 10 profiles -- including ones for Leo Burnett, John Hegarty, Lee Clow, and Bill Bernbach -- in our new offer, The Social Network of Advertising Icons.).
KOMARKETING ASSOCIATES | THURSDAY, JANUARY 22, 2015
[Information, Profiling] 8 Steps To A More Effective B2B Content Marketing Program
To make it more business and SEO-specific, consider adding the following information and values to this process: Topic / Idea. Ability to Comment / Notate Information. Gather Information Sources. We tackle this step in two phases: List Curation – Understanding what information sources are valuable and relevant.
MADISONLOGIC B2B WHITE PAPERS | WEDNESDAY, JANUARY 21, 2015
[Information, Profiling] Start engaging from the first click in the Customer Journey
information contained herein has been obtained from sources believed to be reliable. GX Software disclaims all warranties as to the accuracy, complete- ness or adequacy of such information. GX Software shall have no liability for errors, omissions or inadequacies in the information contained herein or for. specific information.
MADISONLOGIC B2B WHITE PAPERS | WEDNESDAY, JANUARY 21, 2015
[Information, Profiling] Closing the Loop on Social Leads
Monitor in 10 minutes a day: Learn how to monitor your social media profiles in 10 minutes a day with. draws in more qualified prospects who use search engines to find answers and information that that can be. Identify the paths people take to conversion, then, use that information to connect your social media lead. business.
FEARLESS COMPETITOR | WEDNESDAY, JANUARY 21, 2015
[Information, Profiling] Right Time, Real Time Selling
'Jeff Ogden , an award-winning marketing expert and President of Find New Customers , the nicest company in B2B marketing, wants to bring back this post from years ago, because it has good information for you. In a 3/1/2006 article from Information Week, we learn that “Majority of CEO’s Plan Radical Change.”
WINDMILL NETWORKING | WEDNESDAY, JANUARY 21, 2015
[Information, Profiling] The Anatomy Of A Great SlideShare Deck
Breaking down SlideShare slides, you can start to find a winning formula that will help […] Author information Ann Smarty Ann Smarty contributes a monthly column on Slideshare. Ann is also a frequent conference speaker and contributor to high-profile marketing blogs. Comments Wow, there''s a lot here Ann. Thank you! SlideShare
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JANUARY 21, 2015
[Information, Profiling] 14 Data Visualization Tools to Tell Better Stories with Numbers
Data visualization is technology that lets corporate executives and other end users see data to better understand information in context. Each element can be clicked to reveal more in-depth information, making this a great way to give a big-picture view while still providing full detail. Which tools are best to tell your story?
KOMARKETING ASSOCIATES | TUESDAY, JANUARY 20, 2015
[Information, Profiling] 12 Noteworthy Examples of B2B Companies on Instagram
Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not. In fact, Instagram only allows users to have one link in their bio with very limited character space to provide additional information. It embodies a unique element: storytelling.
VERTICAL RESPONSE | TUESDAY, JANUARY 20, 2015
[Information, Profiling] How to Garner Sweet Success on Instagram
Maximize your profile space. There isn’t a ton of text space on your Instagram profile, but you want to make efficient use of what little room you do have. Take a look at the example below and make sure your profile has the relevant information you want to communicate. Contact information. Profile picture.
WEBBIQUITY | TUESDAY, JANUARY 20, 2015
[Information, Profiling] 28 (of the) Best LinkedIn Marketing Guides of 2014
2-column layout; no tabs for careers, products or services; link back directly to the main business page; no employee profiles are associated), how to create a showcase page, and best practices for B2B marketing using showcase pages. ” How to Structure a Perfect LinkedIn Profile by Cox Business BLUE. Image credit: Cox Business.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 20, 2015
[Information, Profiling] The state of the nation on SEO, content strategy and earned media
It’s about providing the right information at the right time. don’t know that Google actually thinks in terms of author or not, but there’s an expression in information retrieval called entities. An entity creates information, and it has others citing it like in professional journals. It’s about insight.
VIDYARD | MONDAY, JANUARY 19, 2015
[Information, Profiling] Do I Need A Video? 5 Questions To Ask For Your Next Campaign
But with a more complex product, keep in mind that you can fit a lot of information into a short video by showing rather than telling, so take advantage of this power while you have the chance. Create video that appeals to your specific buyer profiles, and tell them how you solve their problem. What’s not to love? Pun intended.
CMO ESSENTIALS | MONDAY, JANUARY 19, 2015
[Information, Profiling] Perfecting the Personalization Puzzle for Mobile Marketing
To move from blasts to a multidirectional information exchange, implement A/B split tests that track which content provides the deepest engagement. The information request could be simply to log in and connect your mobile phone number to an existing profile or it could be fill out your profile for the first time.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JANUARY 19, 2015
[Information, Profiling] 12 Ideas to Ignite Your Content NOW
Social recommendations from friends and family are the most trusted source of information for consumers according to eConsultancy. What many brands fail to do is feature testimonials and brand evangelists on their websites and social media profiles. It is social media’s most important way to organize information. Here we go.
B2B LEAD GENERATION BLOG | MONDAY, JANUARY 19, 2015
[Information, Profiling] 15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)
The people to be nurtured are generally those with whom you’ve had a direct meaningful interaction via phone or email and who are in companies that fit your preferred profile. For example, if you have a webinar, send them a follow-up email with more information. Define lead nurturing — and which leads you should nurture. ” 8.
BIZNOLOGY | FRIDAY, JANUARY 16, 2015
[Information, Profiling] 9 ways to reboot your digital marketing for the new year
Review all of the content and images you’re using on your social media profiles and website. Update your profile copy and contact information. Determine if you need or want new cover photos and profile images. Review all of your profiles, and bring them up to date. 'I love January. make it happen. Digital assets.
CMO ESSENTIALS | FRIDAY, JANUARY 16, 2015
[Information, Profiling] Lead Scoring’s Worst Enemy: “Stuff Marketing”
How Stuff Marketing Impacts Lead Scoring: Imagine your lead scoring program like a series of gears – the right profile data connects to the right company data which also connects to the right behavioral data on content consumption, and together, all the gears turn. Share your own opinions in the comments below. Demand Generation Trending
HUBSPOT | FRIDAY, JANUARY 16, 2015
[Information, Profiling] 20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)
To get to this feature, click "Relationship" right under the person''s profile picture. No one else can access the information you put in there. 16) Embed media files on your profile. To add these media files, click "Edit Profile" and look for the media icon when you hover your mouse over each section. Check ''em out.
B2B MARKETING TRACTION | THURSDAY, JANUARY 15, 2015
[Information, Profiling] Mastering LinkedIn Workshop in Los Angeles January 23, 2015
At the two-hour workshop, you will learn how to improve your LinkedIn profile to get found and get business, how to use the new, free, blogging feature on LinkedIn, how to join groups and participate in discussions and much more. For more details, please visit the workshop page on our website. Who Should Attend? About the Workshop Presenter.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JANUARY 15, 2015
[Information, Profiling] 6 Ways to Get Out of Your Rut and Get More Out of Facebook
Go to some of the profile pages of friends whose posts you’d like to see more often. When I did this on my brother’s profile, I made sure to post and explain that Facebook seemed to think I wasn’t interested in what my family was up to. For that, every time you log in Facebook, you check out his or her profile and opens up that post.
BIZNOLOGY | TUESDAY, JANUARY 13, 2015
[Information, Profiling] You’re doing a terrible job with search and social
Everyone has social media profiles but very few companies have internalized that Google is checking your social media pulse every day. Want more information about Google’s goals for search? Robust Contact and/or Customer Service Information. 'My consulting includes doing very deep, thorough, site audits. Want some proof?
KOMARKETING ASSOCIATES | TUESDAY, JANUARY 13, 2015
[Information, Profiling] 10 of the Most Successful B2B Blog Post Themes
Compiling lists of “best in class” social profiles provides readers with a valuable resource they can visit time and time again and could also open communication channels with said organizations. Examples: 12 Examples of B2B Companies Managing Impactful Twitter Profiles. 'Read, write, review. To stay educated, you read. Enjoy!
WEBBIQUITY | TUESDAY, JANUARY 13, 2015
[Information, Profiling] 19 More Outstanding Social Media Marketing Guides
The Art of Creating Perfect Social Media Posts – infographic by Digital Information World. 'While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. Image credit: KISSmetrics. The worst times seem generally intuitive (e.g.,
MARKETING ACTION | TUESDAY, JANUARY 13, 2015
[Information, Profiling] What It Takes to Optimize Your Brand’s Organic Search Visibility
Junk pages started getting downranked, query refinements started mattering less, more information of value started appearing directly on your search results page and saving you a click… in short, you started getting better answers to your questions, and getting them faster. Search engines view Page B as having the superior link profile.
IT'S ALL ABOUT REVENUE | MONDAY, JANUARY 12, 2015
[Information, Profiling] Oracle Marketing Cloud: Leading the Way in Modern Marketing Execution [New Gartner Report]
As Gartner explains, a Digital Marketing Hub is a portfolio of software that enables marketers to deliver programs and campaigns that utilizes a consistent set of audience profile data, content, has unified workflow for ease in management and has capabilities for messaging and analytics. 'The marketing ecosystem has never been more complex.
HINGE MARKETING | MONDAY, JANUARY 12, 2015
[Information, Profiling] Top 5 Management Consulting Marketing Priorities
Just consider all the ways management consulting buyers evaluate service providers before moving forward: Online information sources like a firm’s website and social media presence are huge in the management consulting world. Specifically, which consulting marketing efforts will firms prioritize this year? On Google+ or LinkedIn?
EARNEST ABOUT B2B | MONDAY, JANUARY 12, 2015
[Information, Profiling] Raising brand awareness and driving leads with HR & Recruitment Execs
So, we provided a free bespoke review of a company’s recruitment and retention processes in exchange for a little bit of information on our customers. We are now approaching phase 2 of the campaign and have the makings of some great content to assist with our progressive profiling and ongoing lead nurture. 'OK, so here’s the scenario.
B2B LEAD GENERATION BLOG | MONDAY, JANUARY 12, 2015
[Information, Profiling] 15 Tips to Generate More Leads in 2015 (Part 1, featuring tips 1-5)
” In my work with one organization, these are the key points of information that Sales often wants to know about a lead: Role in the organization. At InTouch, we helped a partner re-engage 2,500 leads by simply calling them based on what we knew from their profile data on the Web form. Most new leads go nowhere. Here’s how.
MARKETING CRAFTMANSHIP | SATURDAY, JANUARY 10, 2015
[Information, Profiling] Hedge Fund Marketing: From Oxymoron to Best Practices
Peppercom’s research shows that: Nearly all of the largest funds have a website, but most of those websites have no marketing value, and consist of little more than a logo and contact information. Twitter can be a great information source, and most hedge funds should use it exclusively for that purpose: to listen rather than to speak.
HINGE MARKETING | FRIDAY, JANUARY 9, 2015
[Information, Profiling] Understanding Your B2B Website: 10 Key Terms to Know
Before Googling, researching social media profiles, or asking a colleague, buyers will go to your website to begin learning if your firm is the right fit. It is basically information nicely organized in a computer system so it is easy to quickly find pieces of data. Most website redesigns begin with an initial kickoff meeting.
B2B LEAD BLOG | WEDNESDAY, JANUARY 7, 2015
[Information, Profiling] Marketing Big Data: Start this Year with a Plan
Bridge the huge gap that exists for a B2B marketer between the need to shorten registration forms (for increased conversions) and the need to capture the rich demographic and firmographic information required to fuel lead routing, nurturing, scoring, targeting, and segmentation. This is a great opportunity to kick off progressive profiling.
HINGE MARKETING | TUESDAY, JANUARY 6, 2015
[Information, Profiling] 4 New Year’s Resolutions for Your A/E/C Marketing Plan
Update Your Personal and Company LinkedIn Profile Did you update your LinkedIn profile in 2014? If the answer is no, then make the commitment to refresh your information the first item you tackle on your 2015 to-do list. '2014 has come and gone, and with it, another year in professional services marketing. E/C Online Marketing
KOMARKETING ASSOCIATES | TUESDAY, JANUARY 6, 2015
[Information, Profiling] There Is No One Size Fits All B2B SEO Program
With this information in hand, the B2B marketer and the SEO vendor can make a better determination on direction to take next in developing a potential SEO program. few weeks ago, I prepared for three, back-to-back-to-back, preliminary sales discovery meetings. Another organization was stuck in a legacy CMS from a previous holding company.
HINGE MARKETING | MONDAY, JANUARY 5, 2015
[Information, Profiling] The Top 10 Benefits of Using Social Media Marketing for Business
Buyers have turned decisively toward online sources of information, including social media. Social “listening” tools can simplify this process, alerting you to mentions of your firm and even allowing you to compare your own social profile to that of your competitors. Does this sound like your firm? On Twitter or LinkedIn?
SAZBEAN | MONDAY, JANUARY 5, 2015
[Information, Profiling] Getting Started with Twitter for Business
Set up your Twitter profile. complete and consistent profile is essential to making an immediate impact on Twitter. The branding—profile picture, graphics, Twitter handle, bio—should be consistent with the rest of your branding, be it on your website, other social media accounts, or physical products. I’ll do it tomorrow.”
EARNEST ABOUT B2B | MONDAY, JANUARY 5, 2015
[Information, Profiling] You have a new match! Online dating tips for the B2B inbound marketer
According to the New York Times there are 50 million active Tinder users spending around 90 minutes each and every day flicking through profiles. Stand out from the crowd with photos they haven’t seen before (but bear in mind that the #1 complaint on Tinder is their date not looking like their profile photo). Hot tips from Earnest!
B2B MARKETING INSIDER | FRIDAY, JANUARY 2, 2015
[Information, Profiling] 56 Reasons Why Content Marketing Works
90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. 'By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well. Coull ).
HINGE MARKETING | FRIDAY, JANUARY 2, 2015
[Information, Profiling] The Road to Revenue, Part 3: The Content Marketing Toolbox
'So far in this series, we’ve explored how the explosion of information online has changed how buyers buy , and why business development insights can be essential to effective content marketing. Now let’s take a look at the content marketing tools that carry your expertise to the right audience. On Twitter or LinkedIn?
BIZNOLOGY | TUESDAY, DECEMBER 30, 2014
[Information, Profiling] Build your brand (for free)
Honestly, write a check to KnowEm and lock all of your social media profiles and domain names down. 'I have a modicum of online reputation with the people who matter to me. also have search locked down. I received an email from someone recently who told me, “I don’t work for free. m sure you don’t either.” Open Your Kimono!
MARKETING ACTION | MONDAY, DECEMBER 29, 2014
[Information, Profiling] Pinterest Crash Course: Get Up and Running In One Day
On the next page, you’ll fill out basic information about your account. You’ll also need a profile photo. It’s best if you use the same profile photo all your other social media accounts use. See Pinterest’s instructions for information on how to verify your account. 'Still holding out on Pinterest? Create an account.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, DECEMBER 26, 2014
[Information, Profiling] LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
They can also include progressive profiling rules to avoid asking people questions they have already answered. lead scoring assigns separate scores for “fit” against a target buyer profile (which LeadLiaison calls “grading”), for recency, total activity, buying signals, and specific actions the user has assigned points.
KOMARKETING ASSOCIATES | MONDAY, DECEMBER 22, 2014
[Information, Profiling] KoMarketing Year in Review: Our Top Posts from 2014
Optimize Your LinkedIn Profile With These 10 Key Elements – My post outlining ten key elements that every LinkedIn member should consider, whether you’re using LinkedIn for B2B link building, professional networking, or looking for your next job opportunity. Top 12 KoMarketing Blog Posts of 2014. Congratulations Ryan !
SAZBEAN | FRIDAY, DECEMBER 19, 2014
[Information, Profiling] 3 Brand Publishers You Should Copy
Through their strategic approach to brand publishing, DriveTime has created a friendly, informative place for people to land whether they’re in the car-buying market or not. 'Does your company create content that does not have a direct sales pitch? Do you weave SEO strategies into that content so that search engines take notice?
FATHOM | THURSDAY, DECEMBER 18, 2014
[Information, Profiling] The Secret to Success for Manufacturing Websites: Foundation Pages
Consider adding information about employees and management , and providing links to social media profiles and other web properties. Include photos of the products that use the specific material, descriptions of the benefits of using that material, and any other necessary information. Go check him out! ABOUT US. PRODUCTS.
KOMARKETING ASSOCIATES | TUESDAY, DECEMBER 16, 2014
[Information, Profiling] How Print Publications Impact B2B Content Marketing Development
As the MarketingSherpa article infers, B2B buyers’ review of vendor information extends beyond online research. But B2B SEOs can leverage this realization to make more informed online marketing decisions. Just note that after 3 searches, you will be asked to create a free profile to use this tool. Final Thoughts.
WINDMILL NETWORKING | TUESDAY, DECEMBER 16, 2014
[Information, Profiling] How To Build Your Following On SlideShare
It provides a platform for recycling content, providing quick fire information in a memorable way, creating useful presentations, and attracting a user base that is more visual in their learning style. Author information. Ann is also a frequent conference speaker and contributor to high-profile marketing blogs. Ann Smarty.
HINGE MARKETING | MONDAY, DECEMBER 15, 2014
[Information, Profiling] It’s All About the Relationship: Andrew Sobel on Becoming a Visible Expert?
This profile focuses on Andrew Sobel, a Visible Expert for business consulting. Even more importantly, though, the press releases began to get reprinted by smaller journals and organizations, saturating the web with information about his new book. ” On His Own. ” “My first two clients when I left Gemini were CEOs.
SAZBEAN | MONDAY, DECEMBER 15, 2014
[Information, Profiling] The Do’s and Don’ts of Using Facebook for Business
But just signing up and posting a profile picture won’t get you the results you’re hoping for. DO: Keep people informed. Do it in a way that’s Facebook-appropriate: Use photos, be friendly and warm, and keep it informal. 'The benefits of using Facebook for business are now well trod ground. DO: Keep it light.
B2B LEAD GENERATION BLOG | MONDAY, DECEMBER 15, 2014
[Information, Profiling] Lead Generation via Influencers and Experts in 4 Steps
Do they work with companies that fit your ideal customer profile? Secondly, experts stay experts by continually updating their knowledge of industry trends, information, key players, tools and ideas. Most of us know this as influencer marketing , aka influence development. Testing and refining your messaging and value proposition.
IT'S ALL ABOUT REVENUE | SUNDAY, DECEMBER 14, 2014
[Information, Profiling] Data Management: Essential Best Practices For Getting Started
This involves profiling the data and assessing the impact of poor quality data on the organization’s performance and profits.” 'Data is the fuel of all our marketing activities. Our customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Reality Check.
VIRALLY BLOG | FRIDAY, DECEMBER 12, 2014
[Information, Profiling] Why you should write an ebook
The best kinds of ebooks are the ones that really give away some valuable ideas and information. Virally will enable you to track the return on investment from your Ebook or whitepaper by capturing the social profiles and email addresses of each person that downloads your content. Still struggling for content? Events
VIDYARD | FRIDAY, DECEMBER 12, 2014
[Information, Profiling] Video Best Practices that Apply in Every Industry
As part of the NES Financial video strategy, our future videos will profile an actual investor who took part in the EB-5 program and was able to successfully receive permanent residency for themself and their family. But the approach we take in getting to that end result should be relatively similar. It should be related to your brand.
HUBSPOT | THURSDAY, DECEMBER 11, 2014
[Information, Profiling] Does Your College or University Have Too Many Social Media Accounts?
'It’s tempting to jump on the social media bandwagon and create multiple profiles for the various departments and athletics teams within your college or university. The answer becomes clear when you understand the drawbacks of maintaining multiple profiles. social media profile is, in a sense, a creature all its own.
KEO MARKETING | THURSDAY, DECEMBER 11, 2014
[Information, Profiling] Twitter Improves Harassment Reporting Process
In a blog post entitled, “Building a Safer Twitter,” company reps said they are “improving the reporting process to make it much more mobile-friendly, require less initial information, and, overall, make it simpler to flag Tweets and accounts for review.” social media keo marketing social media strategy twitter
BIZNOLOGY | THURSDAY, DECEMBER 11, 2014
[Information, Profiling] Internal Social Business for Leaders series: 1. Your profile
The first post will cover the most fundamental aspect of it: your profile in the social platform. The main point I want to make here is: your profile in your internal social platform should not be a replica of your LinkedIn or Facebook profile. The photos in your profile. Your profile appeared first on Biznology.
HUBSPOT | WEDNESDAY, DECEMBER 10, 2014
[Information, Profiling] 10 Ways to Mix Up Your Visual Content on Social Media
Blogs are a valuable tool to build your brand’s public profile and make your company more accessible. Here''s an example from Fairtrade''s Facebook Page : The key to great infographics is to use as little text as possible, add interesting icons and use colors to make your information stand out. The best answer: a variety.
HINGE MARKETING | TUESDAY, DECEMBER 9, 2014
[Information, Profiling] Top Trends in A/E/C Marketing for 2015
They’re on the go, looking to access information quickly and intuitively – and from a range of different devices. If firms fail to capitalize on new form factors, audiences will turn to online information sources that are easier to read and engage with regardless of the device they use. 1) Responsive Websites.
THE FORWARD OBSERVER | MONDAY, DECEMBER 8, 2014
[Information, Profiling] Five Keys to Successful B2B Marketing in 2015
Consumers will continue to be better informed than ever. Consumers have been empowered by the amount of information on the web and they are using it for more than simple entertainment and social engagement. higher the cost, the more informed the customer will be. Conduct informative webinars and product demonstrations.
CMO ESSENTIALS | MONDAY, DECEMBER 8, 2014
[Information, Profiling] The Power of Storytelling with Personalized Video
'On a matrix of customer profitability and advocacy, every brand has an ideal customer profile. The most effective stories are easy to digest and simple to understand, yet are peppered with information that helps the customer make better decisions. Key questions emerge from this segmentation. Operations & Technology Trending
HUBSPOT | MONDAY, DECEMBER 8, 2014
[Information, Profiling] 12 Essential Elements of Guest Blogging Proposals That Get Accepted
In order to create exceptional content , you must be able to provide value for your audience, which comes in the form of expertise, experience, humor, exclusive information, unique point of view, etc. You can also link to your LinkedIn profile, a Twitter account, or another social network to help confirm you’re a real person. docx.”.
VIDYARD | MONDAY, DECEMBER 8, 2014
[Information, Profiling] 4 Ways Marketing Automation + Video Integration = Smarter Marketing
to product how-to’s, consumers are being entertained and informed by a massive global library of streaming cinematography every second of every day on every type of device. Sales is able to pick up the phone and have an informed conversation with the lead , and also have a much higher chance of closing the deal. Nuff said. minutes ).
MARKETING ACTION | MONDAY, DECEMBER 8, 2014
[Information, Profiling] Sales and Marketing Alignment vs. Integration, Part 2: Driving Change
We have to understand that the buyer has access to more information, which gives them more power than ever. Secondly, provide information. My father loves to say, and it’s a great quote, “In the absence of information, the imagination takes over.” This blog post is an edited transcript of the second part, driving change.
MARKETING ACTION | SATURDAY, DECEMBER 6, 2014
[Information, Profiling] Which Marketing Software Applications Matter to B2B Marketers?
Capture: Marketing automation offers many ways to capture the contact information of prospects who have responded to offers or messages, making it easier to move the contact into the funnel. Scoring: Lead scoring allows marketers to qualify leads by assigning pre-determined values to their behaviors and profile characteristics.
LEADERSHIP | FRIDAY, DECEMBER 5, 2014
[Information, Profiling] Interesting Infographics: The Science of Building Buyer Personas
this is where you collect the demograhic information about your target audience. this can include sales, calls and outcomes, returns and user profiles. Construct the profile of your buyer persona. However, in case you need more persuasive proof of the power of targeting, read this infographic created by Single Grain. Analytics.
VERTICAL RESPONSE | FRIDAY, DECEMBER 5, 2014
[Information, Profiling] How to Easily Edit Your Twitter Profile
'Having a sharp profile with eye-catching photos is key to standing out on Twitter. In our latest episode of Tips in 2, we tell you how to easily edit your Twitter profile information including header photo, profile photo, name, bio, location, website link and theme color. Happy editing. All rights reserved.
MARKETING ACTION | THURSDAY, DECEMBER 4, 2014
[Information, Profiling] Use Video Viewing Data to Improve Lead Qualification and Conversions
That’s powerful information, and knowing which videos are helping you generate leads, pipeline and revenue allows you to focus your video marketing efforts on what’s working, and get more value from your videos. Check out the integration page here or email firstname.lastname@example.org for more information! Content Marketing video
HINGE MARKETING | TUESDAY, DECEMBER 2, 2014
[Information, Profiling] Top Trends in Technology Marketing for 2015
For this reason, it’s important to create clear and informed social media policies to manage your firm’s social sharing. The high-profile hacks and breaches of the past year are a harbinger of things to come, the consequences of which can be catastrophic. 1) Buyers of technology services want to be educated. ” Voice.
CUSTOMER EXPERIENCE MATRIX | MONDAY, DECEMBER 1, 2014
[Information, Profiling] Radius Provides High Quality Data on Small Businesses
It supplements these with conventional data sources to capture businesses with a limited digital profile. The imported records include basic company information and other attributes the client has preselected, but the system will not correct or enhance existing CRM records. This latest vision was appealing enough to attract $54.7
HINGE MARKETING | MONDAY, DECEMBER 1, 2014
[Information, Profiling] Top 10 Marketing Techniques for Professional Services
In fact, our research shows that when clients go to check out professional services providers, 80% use online sources of information compared to 55% using traditional references. If they do, they don’t realize that there are proven strategies for building an expert’s profile. Defining Marketing Techniques. 8) LinkedIn.
VERTICAL RESPONSE | FRIDAY, NOVEMBER 28, 2014
[Information, Profiling] Good Password = Good Idea
While it’s tempting to rush through these sign up processes to place your order faster or start using the product more quickly, you want to use a strong password (or passwords) to keep your information and data secure. Don’t use personal information or common words as a password. Here’s the list: 123456. password.
IT'S ALL ABOUT REVENUE | THURSDAY, NOVEMBER 27, 2014
[Information, Profiling] 10 Marketing Tools To Be Thankful For
There is so much important information to sift through, and apps that help record audio, video, and/or notes enable us to store and manage the consumption and delivery of content. 'Marketing is evolving in many exciting ways. To mark the U.S. Keyword Management- SEO and PPC strategies are critical to smart online marketing.
WINDMILL NETWORKING | WEDNESDAY, NOVEMBER 26, 2014
[Information, Profiling] How to Create a Winning Google Plus Profile
'Google+ provides the blank slate for a solid social media profile with unlimited link and text opportunities. Compared to the scarcity of a bio on Twitter and Instagram with minimal text and link opportunities, Google Plus is the place to maximize your social business with solid information to attract your ideal customers and fans alike.
KOMARKETING ASSOCIATES | TUESDAY, NOVEMBER 25, 2014
[Information, Profiling] Six Key Elements of Successful B2B Social Media Strategies
It’s very easy to veer off course with the rapid influx of new information and discoveries on the web. Focus specifically on your primary objectives within the social media community, bookmarking interesting information for a more detailed investigation later in the day. Anyone with an email address can create an account. Focus.
MARKETING ACTION | TUESDAY, NOVEMBER 25, 2014
[Information, Profiling] The Never-Ending Cycle: Content Informs Data Informs Content
'The most effective content is informed by strong data. Data should inform all facets of your marketing strategy and go a long way towards removing the guesswork from marketing altogether. Data also informs the best time to reach your customer. Just as content relies on data, data informs content. Data Is King.
B2B MARKETING TRACTION | MONDAY, NOVEMBER 24, 2014
[Information, Profiling] The 6 Most Common B2B Questions about Twitter
To do this, you need to set up a Twitter profile. Go to your profile to read Tweets from the Twitter accounts you are following. Also remember that the best Tweets include a link to some valuable information or a full article, video or blog post, so you need to leave room for the link ( see below for how to shorten links ).
BLUE FOCUS MARKETING | SUNDAY, NOVEMBER 23, 2014
[Information, Profiling] Nominate Your Favorite @SocialEmployee Advocacy Leader #EmployeeSEAL @Tom_Peters
The submission form will help provide more information, but since this is a Twitter award you can send a tweet. The #EmployeeSEAL Award will be profiled on the Blue Focus Marketing Blog. 'Nominate your favorite employee – @SocialEmployee Advocacy Leader. So where did this inspiration for the #EmployeeSEAL orginate? Criteria.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, NOVEMBER 21, 2014
[Information, Profiling] Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
customer profiles. Sailthru builds a history of information about individual customers. This makes it extremely flexible, which is very important in the fluid world of marketing information. The system can scan, classify and tag company’s marketing contents and then use the tags to build a customer’s content consumption profile.
SYNECORE | FRIDAY, NOVEMBER 21, 2014
[Information, Profiling] Casting a Social Net: How to Get People to Naturally Share your Site on Social Media
For instance, readers must feel there is some gain in sharing, such as providing the information to other like-minded people, or supporting a specific cause by making certain knowledge known. After signing up in this manner, users can share content from your site directly to their social media profiles. Make Sharing Simple.
MODERN B2B MARKETING | THURSDAY, NOVEMBER 20, 2014
[Information, Profiling] 7 Questions to Ask Before Creating a Video Campaign
Whereas if you want to create short profile videos for all your products, or create how-to videos, then the sky’s the limit. Having this information is vital for understanding the needs of your audience and optimizing your videos. First of all, you’re not alone! However, setting up a video campaign doesn’t have to be difficult.
HUBSPOT | THURSDAY, NOVEMBER 20, 2014
[Information, Profiling] A Beginner's Guide to Retargeting Campaigns
List-based retargeting works after you already have someone''s contact information in your database. You can use pixel-based ads to generate leads -- the ads will direct people to landing pages where they can give over their information. But in reality, the buyer''s journey is probably not so linear. Let''s dive right in. Awareness.
MARKETING ACTION | THURSDAY, NOVEMBER 20, 2014
[Information, Profiling] Lead Scoring Strategies for Agencies: Best Practices
This information can demonstrate whether your company has a strong plan for growth as well as whether or not there are any headcount issues. It might be a high-profile company in a certain sector, or a Fortune 500 organization.” 'How can agencies help businesses develop lead scoring strategies that get results? Settling the Score.
B2B MARKETING TRACTION | WEDNESDAY, NOVEMBER 19, 2014
[Information, Profiling] How to Do Competitive Analysis in a Crowded Industry
The Internet has made information about the competition more accessible for researchers. gather this information from the websites, their social media platforms, from interviews and customer surveys. You can survey your customers to find out which competitors were included in their review. Contact New Incite today.
EMAGINE B2B BLOG | WEDNESDAY, NOVEMBER 19, 2014
[Information, Profiling] 10 Commandments of Social Media For B2B
Not only are your social media profiles tools to promote your business’ content, but you also need to promote the channels themselves. Add links to your profiles to email signatures, on marketing collateral, and the top right hand corner of your website. When creating your calendar make sure to detail when content (i.e. Social Media
WINDMILL NETWORKING | WEDNESDAY, NOVEMBER 19, 2014
[Information, Profiling] 7 Ways to Promote Your Slideshare Presentation
Presentations can be both hosted and noticed […] Author information Ann Smarty Ann Smarty contributes a monthly column on Slideshare. Ann is also a frequent conference speaker and contributor to high-profile marketing blogs. 'Slideshare is the largest Powerpoint sharing community on the web, but it is so much more than that.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, NOVEMBER 19, 2014
[Information, Profiling] Image Recognition technology is a goldmine for marketers
The overlay of geographic and demographic information, combined with the rich insights offered by the social graph, offers marketers a valuable mix of data. However creepy the instantaneous nature of facial recognition technology might seem, the reality is that your information is already public, available for analysis.
THE ROI GUY | TUESDAY, NOVEMBER 18, 2014
[Information, Profiling] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
In order to successfully engage and add value, you have to do more than just present information about your products and services, much of which they can learn about on their own via the Internet and social media. But nowadays, you have to go even further than mining publicly available about your prospects. So what are these insights?
CMO ESSENTIALS | TUESDAY, NOVEMBER 18, 2014
[Information, Profiling] 3 Ways To Use Your Data Today For Successful Marketing In 2015
With 80% of today’s buyer’s journey taking place online, the experience a prospect has visiting your website and the information s/he encounters along the way is critical. Use your visitors’ company profile, web behavior and associated buying stage to personalize the web experience to fit each visitor. BUILD THE ULTIMATE CONTENT PLAN.
HUBSPOT | TUESDAY, NOVEMBER 18, 2014
[Information, Profiling] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
This is the mistake I see most often on Twitter -- stop sharing your Instagram photos directly to your Twitter profile! Instagram photos are also not indexed in your collection of Twitter photos that are featured prominently on your profile. 'Here''s how many marketers handle their social media strategy: Craft update. see 2.7% 1 a.m.
WRITTENT | SUNDAY, NOVEMBER 16, 2014
[Information, Profiling] 7 Ways to Spot Epic Copywriters for Your Site
An epic copywriter understands the value of making this information available. They have high-profile clients. 'Need some web content for a landing page? No problem, hire a copywriter. Yes, there are many good writers out there, but not all of them can produce the type of copy that prompts action. Here’s how you spot the pros….
KOMARKETING ASSOCIATES | THURSDAY, NOVEMBER 13, 2014
[Information, Profiling] 20 Tools We are Thankful for as B2B Online Marketers
As we were going around the room, rattling off all kinds of great time-savers and organizational sidekicks, I thought to myself, “It’d be pretty selfish of me to keep such great information to myself.” Next time you see a quote on one of our social media profiles, chances are Quozio is responsible! Enjoy! Evernote.
FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 12, 2014
[Information, Profiling] Great News for companies in Tampa/St Petersburg, Florida – the BMA is coming
If you check out the View My Linked in Profile on the top right you will see this important new role. Be the primary repository of the best in business-to-business marketing information and resources. 'The Business Marketing Association is coming to Tampa Bay soon – within weeks. on marketing topics. Petersburg area.
MARKETING ACTION | WEDNESDAY, NOVEMBER 12, 2014
[Information, Profiling] Understanding Cookies, Part 1: A Guide for Consumers
It’s up to us to understand ad targeting and behavioral analytics so that we can make informed decisions about what levels of privacy are important to us, what we’re willing to share, and how much the benefits of allowing access to our data may outweigh any potential drawbacks. As online consumers, our privacy is becoming a commodity.
3D2B | TUESDAY, NOVEMBER 11, 2014
[Information, Profiling] 5 B2B Cold Calling Tips That Achieve Sales Results
Pinpoint Your Customer Profile. You need to ensure you understand clearly your targeted customers’ profile—who they are, the markets they participate in and the issues they are likely to be facing. With company websites and social media, it’s easy to research and discover vital information about a company. Cold Calling Tips.
HUBSPOT | TUESDAY, NOVEMBER 11, 2014
[Information, Profiling] How BuzzFeed Makes Money: An Inside Look at Their Sales Process
So we walk through all that information with a client, and once they have sign off, then we start really collaborating with them. Same thing on Twitter and Facebook if their profile is public, and I’ll also do a Google search to see if their name comes up in the news. What kind of information do you put into cold emails?
EARNEST ABOUT B2B | FRIDAY, NOVEMBER 7, 2014
[Information, Profiling] Email Marketing for different buyer personas
recently wrote about how emailing to purchased data is a waste of time and the value of progressive profiling to build-up a better insight into your contacts before you speak to them. They’re deeply analytical and will go over every detail - as much information as they can get. Navigation dominant. Tool dominant. Successful.
MARKETING ACTION | THURSDAY, NOVEMBER 6, 2014
[Information, Profiling] 6 Survival Tips for Content Marketing Island
Similarly, you need a content strategy in place to inform your daily, weekly, and monthly content marketing activities, and to keep you from getting off-course as a result of external events in your industry. Their free account allows you to add up to three social profiles before you hit the paywall. Tip 1: Find a Friend.
HUBSPOT | WEDNESDAY, NOVEMBER 5, 2014
[Information, Profiling] How to Develop a Strong Visual Brand on Social Media
Visual social branding refers to what your social media content looks like -- your profile picture, your cover photo, and especially your social posts. Considering up to 90% of information transmitted to the brain is visual, it’s no surprise that people respond well to great design. 'The new world of marketing is increasingly visual.
HUBSPOT | WEDNESDAY, NOVEMBER 5, 2014
[Information, Profiling] The Secrets to Building a High-Growth Marketing Team
In fact, I’ll take it a step farther: I can get all I need from a candidate''s LinkedIn profile. In my business, I would look at it as a huge red flag if someone did not have a solid profile up on LinkedIn. 'Congratulations on that budget approval! It''s time to start hiring and building your marketing team. The Hiring Process. hirin
WRITTENT | TUESDAY, NOVEMBER 4, 2014
[Information, Profiling] 5 Things You Can’t Blog Successfully Without
Are you presenting the information in a manner that appeals to them? Do you have active profiles on social media sites like Facebook, Twitter, and Google+? 'Blog successfully and you cam smile all the way to the bank. Bloggers like Michael Arrington rake in up to $800,000 per month ! But it’s not quite that simple. You just can’t.