• MARKETING ACTION  |  THURSDAY, JULY 2, 2015
    [Information, Profiling] How to Perform an Onsite Audit for SEO, Part 3: Take Action
    Choose the best resources to garner information from, trust your gut, question everything but most importantly – know you’ll need to take chances and you may make mistakes. Websites with natural backlink profiles are more and more common today. A few years ago it was not quite the case; we saw a lot more manipulation. The result?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 30, 2015
    [Information, Profiling] 4 Steps For Improving Your Success Rate Asking for Links
    Once you have a short list of publications and site owners, obtain relevant social media profiles and contact information associated with them as well. BuzzStream’s Media BuzzMarker help “pull” social media and general contact information from target web pages and websites. How do you do this?
  • BIZNOLOGY  |  TUESDAY, JUNE 30, 2015
    [Information, Profiling] Tools I use to amplify social campaigns
    Well, if you’re a Church, you can create a gaggle for all your members and congregants; if you’re a business, you can make it mandatory that all your employees join your company gaggle and turn on their AutoAMP so that your company message automagically streams through all of your company’s employees social media profiles.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 29, 2015
    [Information, Profiling] Why Video Is Crucial to Your Marketing Automation Strategy
    Just like you’d do with any other piece of content, your marketing automation platform is a key piece of the puzzle here to map content to the lead profile. And if Jackson only watched 10% of the Product A feature video but 95% of the Product B feature video, you better bet you’d be sending him more information on Product B!
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Information, Profiling] 9 SEO Tactics That Just Don’t Work Anymore
    By not creating this text, you lose a huge opportunity to be as visible as possible online. 9) Get listed in lots of directories to fill your backlinks profile. It's 2015 and SEO hasn't gotten any easier for digital marketers. In the past, building as many links as possible without analyzing the linking domain was how SEO typically worked.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Information, Profiling] Start engaging from the first click in the Customer Journey
    information contained herein has been obtained from sources believed to be reliable. GX Software disclaims all warranties as to the accuracy, complete- ness or adequacy of such information. GX Software shall have no liability for errors, omissions or inadequacies in the information contained herein or for. specific information.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Information, Profiling] Closing the Loop on Social Leads
    Monitor in 10 minutes a day: Learn how to monitor your social media profiles in 10 minutes a day with. draws in more qualified prospects who use search engines to find answers and information that that can be. Identify the paths people take to conversion, then, use that information to connect your social media lead. business.
  • HINGE MARKETING  |  THURSDAY, JUNE 25, 2015
    [Information, Profiling] Are Your Employees Advocates for Your Firm?
    With an informed, clear-eyed strategy, firms in most industries can sidestep the challenges and open up a whole new world of engagement with their audiences. How to build out their personal profiles. Today, your firm’s transparency and perceived authenticity matter more than ever. Employee Advocacy Defined. Employee training.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Information, Profiling] Solid Identity Data – Unlocking the Secret to Higher Marketing ROI
    Name, phone number, mailing address, email address—it’s all information you should be capturing and then verifying for authenticity. This is also the first step in helping you create the right profile for your customer so that later on you’ll be able to deliver targeted and personalized messages and offers. Wrong. You wait.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 24, 2015
    [Information, Profiling] Big Data Can Help Your Email Deliverability
    Since its inception, many marketers have asked us what information they need to keep in their database on their email recipients, to ensure they are doing their due diligence and are in compliance with CASL. Regardless of CASL, there is certain information all marketers should be storing about their email recipients, at a minimum.
  • HUBSPOT  |  WEDNESDAY, JUNE 24, 2015
    [Information, Profiling] How to Get Your First 1,000 Real Facebook Fans [Infographic]
    Maybe you've populated it with some general contact information, a link to your website, and a profile and cover photo. Congratulations! You've joined tens of millions of other businesses around the world by creating a Facebook Page for your business. And if you haven't yet, click here for a SlideShare tutorial.). Social Media Daily
  • SYNECORE  |  TUESDAY, JUNE 23, 2015
    [Information, Profiling] 4 Tips to Create an About Us Page that Converts
    Be sure to make your description as informative, yet compelling, as possible. No matter what, information should always be presented in a simple and, if possible, visually appealing way. Each of our employees has his or her own picture, social media profile links, and a witty (but brief) bio. Company History Timeline.
  • HINGE MARKETING  |  TUESDAY, JUNE 23, 2015
    [Information, Profiling] Where Are You Now? Benchmarking Your Consulting Firm’s Marketing
    Visible Firms receive more opportunities for thought leadership, which raises your firm’s profile and reputation in the marketplace. As you set out to raise your firm’s profile as an industry leader, consider which marketing tools and techniques will be the most effective for reaching your audience. Additional Resources.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 22, 2015
    [Information, Profiling] Tealium Grows from Tag Manager to Customer Data Platform
    Like other tag management vendors, Tealium recognized several years ago that its core competency at capturing customer behavior could be applied to build unified customer profiles. It builds profiles by linking people to devices they have used for identity-revealing tasks such as opening an email or logging into an account.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 22, 2015
    [Information, Profiling] What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015
    On top of that, a customer service mobile app can be used to capture and exchange various types of additional relevant information from and to the customer. Marketing automation allows companies to build user profiles based on what people look at on their website and social networks and then respond to the users activity. Great!
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Information, Profiling] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    If you find something suitable, just be sure to A) remove any sensitive data or company information that you don't want external people to see, and B) add in some instructional copy (or a separate instructional PDF) so people know how to use the content. For more information on optimizing URLs for search, check out this blog post.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [Information, Profiling] Interview with Dave Chaffey of Smart Insights
    It is getting more sophisticated with automated content recommendations based on profile and content consumption – for example Idio can be used by larger businesses for this. 2) What do you see as the biggest mistakes being made in Digital Marketing by B2B firms? Here there must be the right balance between paid, owned and earned media.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Information, Profiling] 5 Online Marketing Tips Every Financial Advisor Should Know
    If we buy into this, then we must also accept that the majority of the information we produce for marketing purposes cannot be about ourselves," explains Joe Pulizzi , founder of Content Marketing Institute. According to a study by Hearts and Wallets , there is a significant gap in trust between consumers and financial institutions.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 17, 2015
    [Information, Profiling] Guide to Autoresponders Part 1: Benefits and Welcome Emails
    Remember though that your content should not only be informative, but also provoke thought and speak directly to the reader’s needs/desires. “Often, we’ll incorporate a call-to-action for tickets to upcoming events, or an offer to connect on social media profiles.” The high ROI is unrivaled. Welcome Emails.
  • KEO MARKETING  |  TUESDAY, JUNE 16, 2015
    [Information, Profiling] Top Honors for Website Design and SEO Presented to KEO Marketing at 2015 AMA Spectrum Awards
    Recognition for work completed on behalf of client Profiles International included prestigious “People’s Choice Award”. Talent management solutions company Profiles International turned to KEO Marketing to deliver a revamped website that boasted better lead generation and a lower cost per lead. About KEO Marketing.
  • FATHOM  |  TUESDAY, JUNE 16, 2015
    [Information, Profiling] Marketing Automation for Higher Education – Get the Most from Your Email Marketing
    Below are some factors to consider when evaluating the case for investing in a marketing automation solution: Reaching More Prospects with Relevant, Timely Information. Give Your Enrollment Reps Better Information. Is it time for you to do the same? Simplifying Your Reporting. Get a Handle on Your Email Marketing Calendar. again!
  • VIRALLY BLOG  |  MONDAY, JUNE 15, 2015
    [Information, Profiling] Where Is Your Audience?
    Where do your competitors have profiles? Being an active member on a forum is not only a free form of marketing, it also helps you interact with your audience and can provide valuable information to help you grow your business. Send Out Surveys. Monitor Your Competitors. But more importantly, what are they most active on?
  • FATHOM  |  THURSDAY, JUNE 11, 2015
    [Information, Profiling] Consumer Brand SEO Pulse: SMX Edition
    One of the main, overarching themes of SMX Advanced was “quality over quantity” when it comes to your backlink profile. Title Tag – Use your title tag to include more information, rather than just keywords. Accuracy – Google is “fact checking” and ranking factual information higher than what might be the more popular opinion.
  • FATHOM  |  THURSDAY, JUNE 11, 2015
    [Information, Profiling] Consumer Brand SEO Pulse: SMX Edition
    One of the main, overarching themes of SMX Advanced was “quality over quantity” when it comes to your backlink profile. Title Tag – Use your title tag to include more information, rather than just keywords. Accuracy – Google is “fact checking” and ranking factual information higher than what might be the more popular opinion.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 11, 2015
    [Information, Profiling] How to Use Slideshare for Personal Branding
    The lack of oversaturation means your chances […] Author information Ann Smarty Ann Smarty contributes a monthly column on Slideshare. Ann is also a frequent conference speaker and contributor to high-profile marketing blogs. Of all the underrated tools on the web, Slideshare is one of the biggest examples. SlideShare
  • CMO ESSENTIALS  |  THURSDAY, JUNE 11, 2015
    [Information, Profiling] 4 Steps to Grow Demand with Content Aligned to the Buyer’s Journey
    Profile the organizations that could one day be in market for your particular product or service. Uncover their information needs and preferences. How do they like to consume information: Do they read lots of details? What their information preferences are. And remember, it’s all connected…. Where are they located? 
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 9, 2015
    [Information, Profiling] You’re Doing It Wrong – Stop Making These B2B Social Media Mistakes
    Not only does this help your followers find out more information about who you are working with, but also gives the other profile a notification and opens the door for engagement and relationship building. #1 Biting off more than you can chew. Well you obviously need to get a piece of the action, right?! Of course not! Social Media
  • HINGE MARKETING  |  TUESDAY, JUNE 9, 2015
    [Information, Profiling] Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
    Get your (social) house in order According to Hinge, 70% of professional services buyers use LinkedIn as their social media platform of choice to source information about potential providers. Then, either (have someone) set up a simple WordPress blog, or get a profile on something like About.me. Back in 2009, I ran an experiment.
  • WEBBIQUITY  |  TUESDAY, JUNE 9, 2015
    [Information, Profiling] Five Steps to Implement a Championship Link Building Strategy
    According to Unbounce , 73% of people prefer to get their information about an organization through a series of articles rather than in a traditional advertisement. Don’t forget to implement a digital PR strategy, as this will diversify your backlink profile and bring attention to all of the great activities taking place within your company.
  • HINGE MARKETING  |  MONDAY, JUNE 8, 2015
    [Information, Profiling] Why Brand Differentiation is Essential for Professional Services Firms to Succeed
    Either because they haven’t performed research or because they are making assumptions based on anecdotal information, many firms don’t truly understand what their clients are seeking from service providers. 12 Tips to Optimize Your LinkedIn Profile for Social Selling. But is it actually important? Here are a few examples.
  • CMO ESSENTIALS  |  MONDAY, JUNE 8, 2015
    [Information, Profiling] 200 Posts, 59 Authors, And One Big Thank You to Everyone Who Helped Get Us Here!
    We’ve been extremely fortunate to have a steady stream of insightful, informative, and even entertaining contributors to power this marketing publication, and to bring in active and engaged readers like you. Kamal Ahluwalia: With the proliferation of interaction and information, we’re seeing a reversal of transaction leverage. Brian P.
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Information, Profiling] 7 Inspiring Examples of Omni-Channel User Experiences
    If you walk into one of their stores, you’ll find sales associates armed with iPads that are available to give you on-the-spot, accurate, and up-to-date product information. With the company’s omni-channel initiative, you’ll find up-to-date and accurate product information at every turn. What Is an Omni-Channel User Experience?
  • CMO ESSENTIALS  |  THURSDAY, JUNE 4, 2015
    [Information, Profiling] Using Data for Targeted Marketing: Discerning Drivers from Distractions
    Naturally, when most marketers look to data to inform and enrich their efforts, they look to the data they have on the most relevant people – their buyers and customers. They try to model out ideal buyer profiles, and acquire new contacts or target specific segments based on that data. Data on Buyers and Customers is Important….
  • BIZNOLOGY  |  WEDNESDAY, JUNE 3, 2015
    [Information, Profiling] How to improve your company’s Facebook page
    Choose profile and cover images that fit together. Instead, you’ll engage with them more if you post a combination of new products, information about general car maintenance, and entertainment pieces related to the car industry. 1.393 billion people have a Facebook account. On average, Facebook users spend 21 minutes a day on the site.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 2, 2015
    [Information, Profiling] 5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On
    Turn Into an Information Resource (page and profiles). A few years ago, LinkedIn started allowing company pages to post updates, much like Facebook and Google+ pages. You can decide which files you’ve uploaded to SlideShare to feature on your profile. Optimize Your LinkedIn Profile With These 10 Key Elements.
  • BIZNOLOGY  |  TUESDAY, JUNE 2, 2015
    [Information, Profiling] Internet marketing abhors a closed door so open a window
    Your online properties, including your blogs and social media profiles, are your own personal Tomorrowland. Be sure to include some information about you and a link to your site in every description on every one of your videos — YouTube converts URLs into hot links when you add them into your YouTube descriptions. thought now).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 2, 2015
    [Information, Profiling] What is the Stage of Your Marketing Data?
    Data Optimization: You have built rich profile data sets. Foundational Data: You are collecting basic information and doing simple segmentation and personalization. In today’s world of data driven marketing, the stakes couldn’t be higher. It’s clear that today’s modern customers have high expectations.
  • FATHOM  |  MONDAY, JUNE 1, 2015
    [Information, Profiling] Content Marketing Drives Sales Productivity [List]
    You will better understand the content/information needed to satisfy the decision stages that move prospects along in the buyer’s journey. This post was originally published on my LinkedIn profile. Has Content Marketing boosted your sales productivity? Here are 10 Reasons Content Marketing Rocks for Sales.
  • HUBSPOT  |  MONDAY, JUNE 1, 2015
    [Information, Profiling] 10 Tips for Getting Long-Term Traffic to Your Content
    It’s a post that will stand the test of time because cover photos will be an essential part of social media profiles for years to come, and it is easy to update when a particular network’s cover photo size changes. You can summarize key points and publish it to your LinkedIn profile through LinkedIn Publisher. We then hit publish.
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 29, 2015
    [Information, Profiling] B2B Marketing: I’ll Take Results Over Superlatives, Any Day
    Something’s been bothering me as I sift through marketing information and visit other marketing providers’ websites, About pages and bios on social media. Many consultants say on their profiles that they are a “dynamic speaker,” even if they have little speaking experience. Marketing guru. Social media expert.
  • HINGE MARKETING  |  FRIDAY, MAY 29, 2015
    [Information, Profiling] Tweeting for Business? Keep the Focus on Clients
    The overarching reason to use Twitter is to attract attention from target audiences, and to keep them interested by delivering information they can easily understand and use. Tap marketing staff to create messages about upcoming offers, industry news, new content, and other information. But this can be controlled.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 28, 2015
    [Information, Profiling] 40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015
    hours per day is spent viewing information via mobile device (roughly 29% of total time). Adware grew 136% to +400K apps on mobile devices, between 2013 and the first three quarters of 2014, giving attackers access to personal information like contacts, which can be used to launch phishing attacks. New Marketing Data. In the US, 2.8
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MAY 27, 2015
    [Information, Profiling] A Primer on Sales Competitive Battle Cards
    Based on the intended audience you can then proceed to identify what information you will need and start thinking about a format for the battle card. I’ve seen numerous examples of battle cards and provide some templates for you at the end of the post. The internet is your best friend for finding a trove of information about competitors.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Information, Profiling] The 6 Month Website Redesign Framework
    If you don’t already have thorough buyer persona profiles, you absolutely need them before starting a redesign project. The profiles will determine how you set up your site. Information Architecture. Or, you could make one from scratch. You’ll be more careful with ingredients. It’s up to you). But how long do you need? Month 1.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Information, Profiling] How to Write a Resume: The Ultimate Checklist of Resume Tips
    Does your resume's storyline align with your LinkedIn profile? Have you included links to social profiles and a personal website, if relevant? Have you audited your social profiles to ensure no unprofessional content is available? Have you included relevant information about your education? Is Your Resume Professional?
  • WEBBIQUITY  |  WEDNESDAY, MAY 27, 2015
    [Information, Profiling] How to Make News Content Viral Using People-Based Marketing
    As an alternative, you can take the same stellar content from about and share it on all your social media profiles. Facebook allows you to get more granular by creating different layers according to demographic information. Guest post by Jack Dawson. The most important technique to date is through people-based marketing. Job done!
  • KEO MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Information, Profiling] KEO Marketing Captures Top Honor for Search Engine Marketing in Business MARKETING Association 2015 B2 Awards
    KEO Marketing was lauded by BMA for its exceptional work for its client Profiles International ,  After engaging KEO Marketing to revamp its website, the global talent management solutions company once again turned to the agency to maximize the reach of its new messaging through a targeted SEM campaign. PHOENIX, Ariz., About KEO Marketing.
  • FATHOM  |  TUESDAY, MAY 26, 2015
    [Information, Profiling] 5 Tips to Get the Most out of Your Pardot Campaigns
    Utilize Pardot’s Nurturing Lab for more examples and tips and look for more information from Pardot on the Intelligent Engagement Studio, which is scheduled to be released this year. For more information on sales and marketing alignment, look for upcoming Pardot webinars. Learn more about multivariate testing here.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 21, 2015
    [Information, Profiling] Social Media Lessons From 8 Tech Support Companies
    CMIT Solutions is posting content frequently, and there’s a good balance between informational links and entertaining images. There’s a good balance between informative blog posts and fluffy entertainment, but the next step is encouraging comments and discussion. 24/7 Techies – Facebook and Twitter. Total # of followers: 4,473.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Information, Profiling] 33 Inspiring B2B digital marketing case studies
    OPENTEXT : A software solution for enterprise information management, created a personalized new customer onboarding site offering a variety of assets (white papers, checklists, product pages, ebooks, case studies) and content to welcome new clients and provide upsell, cross-sell opportunities. These profiles are split out by language (e.g.
  • HINGE MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Information, Profiling] 12 Tips to Optimize Your LinkedIn Profile for Social Selling
    You can set up your profile, your company page, and even get involved in several LinkedIn Groups. Optimize Your LinkedIn Profile Your presence on LinkedIn begins with each employee’s personal profile. And have employees add their LinkedIn Profile URL to their email signatures. Your employees are your advantage.
  • KEO MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Information, Profiling] KEO Marketing Wins Business Marketing Association B2 Award for Work in Comprehensive and Mobile Responsive Web Redesign
    Fully revamped website for Profiles International resulted in increased site traffic, more robust lead generation and higher conversation rates. KEO Marketing was recognized by BMA for the comprehensive website development it completed for talent management solutions company Profiles International. PHOENIX, Ariz., About KEO Marketing.
  • THE ROI GUY  |  TUESDAY, MAY 19, 2015
    [Information, Profiling] Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit
    Last week we had the pleasure of attending our 10 th SiriusDecisions Summit in Nashville, a gathering of over 2,300 sales and marketing professionals. There was plenty of content, conversations and cowboy hats. Popular metrics indicate that buyers are 57% percent of the way through their purchase process before they engage a sales rep (CEB).
  • WINDMILL NETWORKING  |  MONDAY, MAY 18, 2015
    [Information, Profiling] 5 Tips to Create an Effective Slideshare Call-to-Action
    Author information. Ann is also a frequent conference speaker and contributor to high-profile marketing blogs. Everything you put online should have some kind of brand-specific purpose. Even if it didn’t when you created it, it damn well better have it by the time you publish. At first glance, that might sound like cynical advice.
  • MODERN B2B MARKETING  |  MONDAY, MAY 18, 2015
    [Information, Profiling] Shoot for the Stars! 4 Ways to Bring It with Your Marketing Automation Platform
    Progressive profiling enables you to ask for more information each time a lead returns to your website, allowing you to build your database over time. Author: Sesame Mish Companies are increasingly realizing the benefits of marketing automation tools. But, I’m here to fix that! Enhance Lead Nurturing. Did I really just say that?!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 18, 2015
    [Information, Profiling] The art and science of developing an enterprise content strategy
    think when we look at the changes in the platforms and evolving ways people use information, there’s more we can do. The information density you have written about in your  Content Shock  piece is real. There is probably a psychological profile you could develop for people most likely to share your content. Informed?
  • HUBSPOT  |  SATURDAY, MAY 16, 2015
    [Information, Profiling] How to Spot a Lead on Twitter [Flowchart]
    While it's fairly simple to identify a good fit prospect on LinkedIn based on social activity and profile information, spotting a lead on Twitter isn't so easy. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. To many salespeople, "social selling" equates to "LinkedIn."
  • HINGE MARKETING  |  FRIDAY, MAY 15, 2015
    [Information, Profiling] 5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
    Include a link to your landing page in your email signatures and social media profiles. Cap it off with a short bio, headshot and contact information. Ever wonder why your competitors seem to attract and lock in the best prospects? Chances are it’s not their logo or tagline. Plan your lead magnet. Set a timeline. Have fun!
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Information, Profiling] Want People to Share Your Visual Content? Avoid These 6 Common Mistakes
    Below is an example of a lower quality Facebook profile photo that wasn’t formatted to the correct size, creating an abundance of dead space around the image and hard-to-read text: While you may provide a great product or service, it's important to ensure your online presence matches that same quality. Your fans followed you for a reason.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 14, 2015
    [Information, Profiling] New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience
    Now you can design, configure, and manage all push campaigns with greater personalization with data tied to your contact profile table. Mobile Profile Access. Sales executives can now use their mobile device to access customer profile and Digital Body Language information such as customer web, email, and social activity.
  • KEO MARKETING  |  THURSDAY, MAY 14, 2015
    [Information, Profiling] Business Marketing Awards Association Honors KEO Marketing for Search Engine Optimization in its 2015 B2 Awards
    KEO Marketing received the award for its exceptional work for its client Profiles International , a global talent management solutions company. Working with Profiles International, KEO Marketing identified the keywords and phrases that matter most to the decision-makers who buy from the company. PHOENIX, Ariz., About KEO Marketing.
  • HINGE MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Information, Profiling] Six Essential Online Marketing Tools for AEC Firms
    Whether your firm is sharing content on LinkedIn, Twitter, or Facebook, you’ll want to keep consistent profiles and update channels when people will most likely see it. Additionally, CRM’s can compile the information your prospects fill out in a form and automatically move into a database that stores that information.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 13, 2015
    [Information, Profiling] If you stopped publishing your social content, would anybody notice?
    We post weekly to other sites like Pinterest and Google Plus … and then of course there’s my personal profile, which is active on each of those sites as well. We post weekly to other sites like Pinterest and Google Plus … and then of course there's my personal profile, which is active on each of those sites as well.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Information, Profiling] Social Media for Finance Marketers: 3 Steps to Getting Started
    According to a digital survey of investors , people still look to companies for information to inform their investment decisions. More and more, they're looking for that information on social media. What types of images are they using as their header image/profile photos? The result? What do people engage with?
  • SOCIAL MEDIA B2B  |  TUESDAY, MAY 12, 2015
    [Information, Profiling] 5 Tips to Increase Engagement on B2B Social Media Sites
    Make sure you are posting to your social media profiles at a time when your customers and prospects frequent those sites. Usually they will need to exchange their contact information for the offer. You need to avoid posting too much personal information. Post at the right time. Add calls to action. Take risks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 12, 2015
    [Information, Profiling] Is there a place for social media in a boring business?
    Internal process improvement – Tapping into the free tools and information on the web can help unleash employee productivity, collaboration, and problem-solving. And you are just as likely to be discovered via your LinkedIn profile, blog post or video than a website. This is a question that seems to pop up a lot. Why did you do it?
  • MARKETING ACTION  |  TUESDAY, MAY 12, 2015
    [Information, Profiling] NuGrowth Update: Delivering Sales and Marketing as a Service is Easier – and More Profitable – with Marketing Automation
    For example, tying prospect profiles and messaging to the data our clients currently have is generally a first step that delivers immediate benefits. Is Act-On continuing to provide the information you (and your clients) need to gain new prospects? Is that still the case? Do you have any updated numbers to share? How so?
  • HINGE MARKETING  |  MONDAY, MAY 11, 2015
    [Information, Profiling] New Rules of Marketing: What High-Visibility Firms Do to Market Themselves Differently
    We live in a world overflowing with information vying for our attention. Expertise/positioning profiles. To help your audience get to know your firm better, you’ll need to craft leadership expertise pages and a firm positioning profile that clearly articulates how you are different. We call them high-visibility firms.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Information, Profiling] The Ultimate Guide to Getting a Job After You Graduate
    The answers to these questions should help inform your job search, but you need to actively listen to make their advice actionable. So take good notes, have clear follow-ups, and carve out time after every informational conversation to thank the person who gave you his or her time. We want to help. Don’t try to boil the ocean. Listen.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 8, 2015
    [Information, Profiling] 5 Ways to Use LinkedIn for B2B Marketing
    Under the business account, you can send 10 inMail messages per month, do advanced searches for leads, view unlimited profiles and see who’s viewed your profile over the last 90 days. While Facebook and Twitter dominate the B2C space, LinkedIn is the site where B2B marketers go to find clients and make connections.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 7, 2015
    [Information, Profiling] Will Machines Replace Marketers? Artificial Intelligence Isn't Ready Yet But Watch Your Back
    But the closest I could find were a couple of products that build profiles of groups the marketer defines in advance, such as brandAnalyzer by brandAnalyzer from Global Science Research and Empirical Insights from SG360. Final Thoughts I know this post is too long to be effective but I wanted all to get this information down in one place.
  • FATHOM  |  TUESDAY, MAY 5, 2015
    [Information, Profiling] 3 Ways Your Company Is Screwing Up Its Digital Marketing
    Web users are moving away from media outlets that have traditionally provided them with news, entertainment and information. Trust me: the benefits to helping your employees develop their public profile as an industry expert far outweigh the risks. Listen: we need to talk. Remember what your parents told you about “tough love?”
  • VIEWPOINT  |  TUESDAY, MAY 5, 2015
    [Information, Profiling] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
    Think about what motivated the person to sign up, and then make sure the welcome email provides information that addresses that motivation. 2. The vast majority of your leads aren’t ready to buy immediately, but if they fit your customer profile they will be ready to buy eventually. This year I've been talking a lot about Nurturing.
  • WEBBIQUITY  |  TUESDAY, MAY 5, 2015
    [Information, Profiling] The SEO Journey – How long before you start seeing results?
    The website’s link profile, among many others. Other SEO techniques include building one’s link profile and content marketing, which you can carry out along with technical changes. These include whitepapers, FAQ section updates, blogging, expanding product descriptions and company information. Guest post by Jack Dawson.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 1, 2015
    [Information, Profiling] Master the Changing Sales Landscape: 8 Key Strategies to Becoming a B2B Salesperson of the Future
    In the online arena, there has been a dramatic increase in the amount and quality of information that’s available to you about your B2B customer. Simply use your web resources to research the customer: what information is public? What information have they been accessing on your website? Know Your Customer. Be Creative.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 29, 2015
    [Information, Profiling] Task management is time management: 3 tools that work
    You’ve got your Twitter profile. Log in once, and from there, you can schedule updates to all your various social profiles from one place. And you’re just a click away from viewing customer profile information that you might want to review before your next meeting. All-in-One Social Media Management. Your Google+ account.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 29, 2015
    [Information, Profiling] 5 Steps to Creating a Successful Lead Scoring Program
    lead scoring system generally assigns points to contacts based on their profile (job title, company size, location, industry, etc.) as well as the actions the lead has taken (or not taken). Assign points to profile criteria. The next step is to assign criteria and point values to each profile attribute you selected.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Information, Profiling] 12 Pinnable Pinterest Pins That Teach You How to Use Pinterest
    As with all of your social media profiles, using analytics is invaluable. Tracking which pins do well and which don’t is vital information you can use to keep bettering your strategy and approach to Pinterest. Now that you know how to optimize your pins, you can focus on your profile. So, where do you begin? Conclusion.
  • LEADERSHIP  |  TUESDAY, APRIL 28, 2015
    [Information, Profiling] Impact of Social Media and Blogging on B2B Vendor Selection
    There is so much information out there (often, it’s just noise) that the best way, so far, to break through the noise and be heard is to nurture with high quality, valuable content. Whether it is your social media profiles or your company blog, you have to inform and engage through touching and reaching out to prospects indirectly.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 28, 2015
    [Information, Profiling] 10 DIY Ways to Get More Visits to Your Website
    With online directories like YellowPages you can create a business profile, which includes a link to your website. From business hours to a profile picture, you decide how much information to put in. Below you’ll find a list of the top five most popular business directories with links to get your profile started.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 28, 2015
    [Information, Profiling] 4 Easy Steps to Building A Winning Sales Enablement Program With Marketing Automation
    What are the profiles and configuration in the sales platform? Author: Rajiv Kapoor When implementing marketing automation one of the key, and often overlooked, strategies is sales enablement. So what is sales enablement and how does it pertain to marketing automation? Identify Your Stakeholders. Assess Your Current Situation. Sales.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Information, Profiling] Inside ESPN.com's Brilliant Redesign: Why You're Going to See More Personalized Websites
    To personalize your website, you'll need a database to automatically store relevant information on each visitor about their on-site behavior. People begin with needing exploratory information on the field, then progress into more and more specific questions related to your product and company. ESPN recently redesigned their website.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Information, Profiling] Not Getting What You Want From Blogging? Ask These 11 Questions
    To set your posts up to resonate with your audience, you'll need to clearly define the audience you are looking to reach and use their profiles to guide your blog’s topics and formats. And while many of us are committed to serving up the freshest, most credible information we can find, some bloggers fail to fact check. You did it.
  • BLOG MY CALLS  |  FRIDAY, APRIL 24, 2015
    [Information, Profiling] 10 Tactics to Optimize Your YouTube Channel
    Place the most important keywords and information at the top of the description to keep it from being hidden behind the Show More tab. 3. This increases the search engine’s ability to ‘understand’ the information in the video and display it appropriately. Everyone remembers the king – but the shrewd ones keep an eye on the queen.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 24, 2015
    [Information, Profiling] Bombora Feeds B2B Data to Everyone
    It also attaches demographic information based on information they provide on the registration forms and the publishers have in their own profiles. All that information has many uses: [feel free to insert your favorite cliché about how data being important]. But I had never gotten a clear picture of exactly what they do.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 24, 2015
    [Information, Profiling] How to Use Slideshare for Influencer Marketing
    Author information. Ann is also a frequent conference speaker and contributor to high-profile marketing blogs. Relationship building is the driving source of online marketing nowadays. Brands strive to become closer to their customers to encourage them to spread the word and positive feedback. Content marketing is a […].
  • CRIMSON MARKETING  |  THURSDAY, APRIL 23, 2015
    [Information, Profiling] B2B Marketing Rock Stars: Data Is Driving Modern Buyer Personas
    Progressive B2B marketers are focused on how and why buyers make purchase decisions instead of aiming to create buyer profiles based on job titles and industries. . We use buyer intent ahead of time to help inform what questions we’re asking SMEs, prospects or existing clients.” Click To Tweet. Source: Demand Gen Report.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 23, 2015
    [Information, Profiling] What Marketers Need to Know about Buyer Personas: A Q&A with Adele Revella
    You have to know how to use buyer personas to inform and enrich your marketing efforts. This was the real reason I knew I had to write the book.  We’re seeing too many articles about the need for buyer profiles and journey maps, but no one is talking about the need for buying insights. Adele Revella: This is a very good question. 
  • BIZNOLOGY  |  THURSDAY, APRIL 23, 2015
    [Information, Profiling] Content meets the B2B buying process (1 of 2)
    Bob informs me that an update version will be published later this year and is appropriately titled The Content Marketing Handbook. For more insightful information from Bob, go to www.bly.com/reports. This job is made even more difficult as there are typically three types of buyers with different informational needs and objectives. 
  • MARKETING ACTION  |  THURSDAY, APRIL 23, 2015
    [Information, Profiling] New Blogger? Get Started on WordPress.com
    Create Your Public Profile. Build your identity (and awareness of your company) in this community by setting up your public profile. You can access your public profile through your blog’s dashboard. Once you’ve accessed your public profile, you can enter your name, location, and a short blurb about yourself.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 22, 2015
    [Information, Profiling] Survey says: ANZ Companies use social media for business
    The information presented in this report is vital for other organisations to learn trends, user habits, and gain insights. Facebook is most popular in Australia with 13, 400,000 Australian profiles currently active. Journalists are using social channels mostly to share and promote information as well as to raise brand awareness.
  • VIRALLY BLOG  |  WEDNESDAY, APRIL 22, 2015
    [Information, Profiling] Researching Your Market
    To develop a rich customer profile, you must research the behaviours, demographics, psychographics and geographics of your market. It’s always good to get informal feedback as many people can’t be bothered to directly say to a company what their comments are, whether good or bad. Behaviours:- attitude, loyalty and buying patterns.
  • LEADERSHIP  |  TUESDAY, APRIL 21, 2015
    [Information, Profiling] Marketing: What Has Not Changed —7 Tactics to Drive Better B2B Lead Generation
    What has changed in the marketing landscape is the profile of the buyer. Be Progressive with Lead Profiling. Don’t frustrate your existing leads by making them fill out the same information in different campaigns. Your online forms must be designed to gather new information about existing leads. Social Retargeting.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 20, 2015
    [Information, Profiling] 10 Retail Marketing Ideas to Boost Sales
    Whatever your goal, do a post campaign check-in to measure performance so you can use that information to shape your next campaign. A big piece of strategy is knowing what not to do and if something doesn’t work, you may choose to not do it again, or make some tweaks and retry it another time. 2. If so, was the campaign a success?
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 17, 2015
    [Information, Profiling] Why LinkedIn is a No-Brainer for your B2B Social Media Marketing
    provided some information, but they decided to hire a sales person instead of investing in marketing. I was on my morning run today and thought, “ They should just invest a little in LinkedIn for their marketing. Chances are you and your team have profiles on LinkedIn already. ” Market on LinkedIn. Help, don’t sell.
  • HINGE MARKETING  |  FRIDAY, APRIL 17, 2015
    [Information, Profiling] 7 Social Media Marketing Mistakes to Avoid With LinkedIn
    Having an Incomplete Profile Just like you would want to create a positive first impression when networking with a potential client face-to-face, it’s equally important to put forth a positive first impression on LinkedIn. Put your best foot forward and fill out your profile as completely as possible. 3. On LinkedIn?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 17, 2015
    [Information, Profiling] 6 Vital Features to Look for in Marketing Automation Software this Year
    Progressive Profiling. The art of gradually getting to know a lead is called progressive profiling. After a company has learned a certain amount of information about its lead, a call-to-action can automatically present itself to the customer. Marketers have to adapt to these changes. Lead Scoring Capabilities. Simple Interface.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 16, 2015
    [Information, Profiling] 8 (Free) Google Resources B2B Marketers Need To Know
    Coupled with the AdWords Twitter profile and a simple web page change monitor (like ChangeDetection.com ), the team at KoMarketing can easily stay on top of AdWords updates in an effort to determine the significance for client programs. Needless to say, Google continues to launch new functionality and change product offerings.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 15, 2015
    [Information, Profiling] 4 Advanced Tips to Optimizing Your LinkedIn Company Page
    Showcase Page is an offshoot of your company profile page. Once upon a time, you probably listed this information in your Products and Services tab, but LinkedIn did away with that function. You’ll fill in the same information that you did for your company page, but this time it’s specific to product or service.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Information, Profiling] “Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn
    It provides marketers with enriched data on known and anonymous prospects, including relevant business, profile, and behavioral information, so they can reach those prospects and customers. Meanwhile, she gets distracted by a personal phone call and closes her browser without providing any contact information.
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