• NETLINE B2B MARKETING  |  TUESDAY, JANUARY 17, 2017
    [Information, Profiling] [New Report] 2017 State of Human Resources: Content Consumption and Demand Report
    CEO and Founder of NetLine Corporation, Robert Alvin, shared insights for marketers from the new report:  “The profile of active human resource professionals consuming content has continued to both broaden and deepen within organizations this year. million leads in 2016.
  • INFER  |  TUESDAY, JANUARY 17, 2017
    [Information, Profiling] Leveraging AI for Sales & Marketing – Beyond the Hype
    These are some of the best ways for startups to use predictive analytics for sales and marketing: Identifying your ideal customer profiles and segments. Stay informed, choose a strong platform and watch your business reap the benefits. But what’s really possible and what’s still in the distant future?
  • VIDYARD  |  TUESDAY, JANUARY 17, 2017
    [Information, Profiling] 11 Free Sales Tools to Pump Up Your Pipeline
    Integrating with our Google Apps email addresses, Rapportive shows LinkedIn profile data along side every email we send or receive just by hovering over a person’s email address. It lets you see the picture, geographic info, social profiles, and – most importantly – the shared connections you have with anyone you’re emailing.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 16, 2017
    [Information, Profiling] How Publishers Develop and Monetize Audiences with Digital Marketing
    Advertisers typically target on demographic or firmographic information, so those slices might always be the primary factor in a publisher’s segmentation and targeting. Author: Hally Pinaud “Content is King.”. When Bill Gates made this proclamation back in 1996 , the world wide web we know was in its infancy. The short answer is yes.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Information, Profiling] B2B Marketing Trends for 2016
    buyer persona is not a zombie—but a profile based. understand the demographic profile of individual contacts and automatically segment. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Information, Profiling] B2B Marketing Trends for 2016
    buyer persona is not a zombie—but a profile based. understand the demographic profile of individual contacts and automatically segment. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Information, Profiling] B2B Marketing Trends for 2016
    buyer persona is not a zombie—but a profile based. understand the demographic profile of individual contacts and automatically segment. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer.
  • JUNTA 42  |  SATURDAY, JANUARY 14, 2017
    [Information, Profiling] This Week in Content Marketing: This is the Year Agencies Buy Media Companies
    It covers hot topics, profiles celebrities, and includes paid advertising for the over-50 demographic. Game Informer, a print magazine from GameStop, is also on the top 10 list. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Rants and raves include Tom Brady and long-form content. This
  • VIEWPOINT  |  FRIDAY, JANUARY 13, 2017
    [Information, Profiling] 5 Steps to Account-based Marketing Success
    To avoid a scattershot approach to marketing (the antithesis of ABM) figure out the ideal prospect/client profile. If you’re curious about what ABM can do for you, and how to adopt this methodology, you’ll find a lot of helpful information here in this SlideShare. ABM drives bigger, better deals. Segment and Stratify. Dan McDade.
  • ACTIVEDEMAND  |  FRIDAY, JANUARY 13, 2017
    [Information, Profiling] The Importance of Understanding the Difference Between Personalization, Segmentation and Individualization
    Modern marketers must enhance their customer databases with information that is deeper than demographic and history profile data. Learn the Difference Between Personalization, Segmentation and Individualization The word “personalization” is thrown around quite a bit by marketers, but in general terms has a few different meanings.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Information, Profiling] How to Create a Content Promotion Plan in 3 Steps
    Look at their social media profiles for insights into their activities online. Add this information to your buyer persona – or use it to create one if you don’t have a buyer persona yet. So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. It’s like a car without an engine.
  • VIDYARD  |  MONDAY, JANUARY 9, 2017
    [Information, Profiling] 6 Awesome Sales Call Conversation Starters
    Proper research and profiling can help prevent the “dial crazy” syndrome, but reviewing these notes at each touchpoint prior to making the call will truly be the remedy. Find that key point that can give you more information, even if it isn’t totally relevant to what you eventually want to sell them. What does that lead to? Don’t sell.
  • DISCOVERORG  |  FRIDAY, JANUARY 6, 2017
    [Information, Profiling] The Secrets to Scalable Growth: How DiscoverOrg Crushed 2016
    Simultaneously we: Nearly doubled the number of companies profiled over the past year. Enhanced all of the company technology stack information. I remember it so vividly that it’s crystal clear. Really? They want faster growth ? That’s a monumental challenge. So…How Did 2016 Turn Out? How Did We Achieve This Growth? Period.”!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 5, 2017
    [Information, Profiling] Lead Scoring Setup is Not a Set-It and Forget-It Activity
    The explicit is based on what the prospect gives you, also known as profile fit. It’s really important to understand the profiles of these new customers too. Keeping this information in a CRM might be worthwhile so the salesperson can send the birthday wishes directly. Specifically the MQL, or marketing-qualified leads.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2017
    [Information, Profiling] 7 Resolutions Your School's Marketing Department Should Make
    When you collect information through their digital behavior and optimized online forms , put that intel to use when customizing the content you email individuals. 2) Better communication with Enrollment/Admissions. You need to address their most pressing concerns, answer their burning questions, be a resource for the information they seek.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2017
    [Information, Profiling] 3 Traits That Separate the Best Leaders from Average Ones
    By analyzing interviews, resumes, and multiple personality assessment questionnaires, researchers constructed in-depth psychometric profiles of 200 CEOs from around the world. Although there is no single perfect profile of a successful leader, the following qualities are usually associated with high-performing chief executives.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 3, 2017
    [Information, Profiling] Boxever Puts Airline Data in Context for Better Passenger Experience
    vacant seats and upgrades), loyalty status, and even current flight information. Boxever also provides extensive customer identification capabilities, both to support real-time interactions and to merge profiles behind the scenes. Users can also define segments and contexts using any data in the personal profile. office in 2014.
  • HUBSPOT  |  TUESDAY, JANUARY 3, 2017
    [Information, Profiling] 13 Gmail Plugins That Make Client Communication Easier
    The plugin also highlights key contact information about the person you are emailing, such as links to their social profiles, so you can gather intel on what the person is interested in or recent events in their professional life and personalize your messages. How much time do you spend on email each week? Price: Free. 3) Mailburn.
  • KAPOST  |  THURSDAY, DECEMBER 29, 2016
    [Information, Profiling] 10 Trends for B2B Marketing in 2017
    This helps B2B’s build better buyer personas profiles and makes it easier for potential clients to find the content they want, then consume it in bite size pieces. As the year rolls to a close, marketers are planning, preparing and strategizing based on new B2B marketing trends to expect in 2017. Is content still relevant, and if so, how?
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 28, 2016
    [Information, Profiling] 11 inspiring case studies of digital transformation
    million retweets including high-profile celebrities such as Taylor Swift. This new application provides a stream of information to UA that enables them to immediately identify fitness and health trends. 88% of companies report they are undergoing digital transformation (source: Altimeter Group ). Need some examples? Like this post?
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 28, 2016
    [Information, Profiling] How to Harness the Power of Social Media
    By setting up a page  (this is in addition to your profile), you have a central online hub for your company. You can configure your page profile to promote key aspects of your business. Fill the profile out as thoroughly as you can, and be sure to connect your website where applicable. Facebook Pages. Paid Advertising.
  • INFER  |  TUESDAY, DECEMBER 27, 2016
    [Information, Profiling] Predictive Marketing: The Next Must-Have Technology for CMOs
    But with so much information available they encounter a new challenge: knowing which tactics and strategies to prioritize when each bad decision can cost thousands in missed opportunities. Top uses of predictive analytics for marketing include: Defining your ideal customer profile and identifying prospects that match.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2016
    [Information, Profiling] The 10 Most Watched YouTube Ads of 2016 (And the Agencies Behind Them)
    In the three-minute ad, a group of singles are paired off based on their favorite flavor profiles (e.g., The introduction video excels at condensing a lot of information into an easily digestible format, with sleek graphics and a dramatic soundtrack. It's nothing personal -- people just want to get to the good stuff. one of them says.
  • ACT-ON  |  MONDAY, DECEMBER 26, 2016
    [Information, Profiling] Measuring Year-End Marketing KPIs – Where’s the Data?
    In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. Take the information we share and see if you can’t back into finding the same data on the platform you’re using. Profile Visits. Where did the year go? Engagement Data. Mention. Time: Last Month.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 23, 2016
    [Information, Profiling] Now is the time to fix your LinkedIn profile—here’s why
    Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? That’s because the seemingly harmless act of ignoring your profile can cost you, especially in the area of new business opportunities. Read on to see what happened to three professionals who didn’t update their profiles. Which is true?
  • LEAD LIAISON  |  FRIDAY, DECEMBER 23, 2016
    [Information, Profiling] Lead Liaison Wows Marketing Automation Industry With Most Recent Feature Release
    Now, companies can track virtually any activity and details about it (like the time of call or duration) by adding this information to the prospect’s profile. What’s more, this information can then be used as a part of an automation to follow up with something personal like a handwritten letter thanking them for the call.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Information, Profiling] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    If you need more convincing, their blog has tons of information about marketing, how to use Facebook, the best ways to engage through email, and more. Check out their easy to read and informative blog! His experiences make his blog on content marketing unique, fun, and informative. Over 2.5 Copywriting. Demand Gen / Lead Gen.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 21, 2016
    [Information, Profiling] 5 Ways to Respond to Twitter Killing Off Lead Generation Ads
    This information is auto-filled, so it’s incredibly fast and easy for users to submit it. You can also capture information that wasn’t available from Lead Generation Cards, so you can ask for the details that really matter to your organization (e.g. ” What’s a digital marketer to do without Twitter ads? Panic! Shrug.
  • HG DATA  |  WEDNESDAY, DECEMBER 21, 2016
    [Information, Profiling] A 12 Step New Year’s Resolution Plan for Startups in 2017
    We’ve also seen a few high-profile fire sales and closures: In 2012, Pebble was the darling of Kickstarter when it raised more that $10 million in crowdfunding for its smartwatch. How does a company raise more than $30 million on Kickstarter, get product to market and board up its doors—all in less than five years? million. Working. Together.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 19, 2016
    [Information, Profiling] Are Beacons a Mobile Marketing Trend or a Dying Retail Technology?
    The idea behind them is pretty nifty: Go into a store and linger at a specific geographic point—let’s say, the shoe section of a department store—and through Bluetooth technology, a beacon placed there could beam you a coupon or other information about the product. Recommendations were based on user-supplied profile data.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 14, 2016
    [Information, Profiling] Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts
    Isn’t this information that most business, sales and marketing leaders should already know? So the information is simply a reminder. Doesn’t a thought leader make you think differently–so how is the information you’re providing making you anything other than a resource? Don’t get me wrong. Do you notice the difference?
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Information, Profiling] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    For B2B marketers to “be the best answer” for their customers wherever those buyers are looking for solutions, data informed and interactive content is essential. way of discovering information. It gives us information personalized based on how we used the tool. Ask them what three information sources they rely on most.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 13, 2016
    [Information, Profiling] All your best content may now be considered fake news
    Now, as a direct result of the firestorm that has erupted against the firebrand, news, content, media and information are allegedly being filtered out of reddit and Facebook. In a few high-profile instances, consumer-generated media sites have been able to rise to become bona fide  feared and respected news sites in their own right.
  • KEO MARKETING  |  MONDAY, DECEMBER 12, 2016
    [Information, Profiling] Three Ways to Simplify Your Online Marketing Strategy
    In today’s data-driven world, very detailed profiles can be created and targeted. Paid search marketing campaigns should not be driven just by keywords, but by also including other factors such as geography, demographics, past purchase history and other profile-specific information about the user. Avoid “TMI”.
  • CONTENTLY  |  MONDAY, DECEMBER 12, 2016
    [Information, Profiling] The Rise of Account-Based Marketing, in 7 Charts
    These offerings generally integrate into one of the larger tech clouds and provide in-depth information on targeted accounts and industries. ” Personalization uses previous browsing behavior and consumer profiles to serve targeted content. There are a lot of buzzy trends in marketing that turn out to be little more than hot air.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 12, 2016
    [Information, Profiling] What Do You Mean by Python? The Content Marketer’s Guide to Programming Speak
    You start doing some digging through the web, and the profiles you pull up read like this: “Full stack development expert, skilled in front-end development, Node.js, Unix, GitHub, jQuery, API development, HTML5, CSS3, Laravel framework, PHP, React.js, DevOps…” What? But where the heck are you supposed to start?
  • CONTENTLY  |  FRIDAY, DECEMBER 9, 2016
    [Information, Profiling] ‘The Necessity of Credibility,’ and 6 Other Stories You Should Read
    This week, Joel Stein caught my jaded attention with his profile of Imzy, a Reddit-esque social network that thrives on kindness. In the information overloaded world that we live in, there are more and more conversations about algorithms and the role they play in recommending information. Current Affairs editor Nathan J.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 7, 2016
    [Information, Profiling] The Dark Power of Medium
    In your personal profile, link to your blog. Link to relevant personal blog posts as supporting information within your Medium post. By Kiki Schirr, {grow} Contributing Columnist. Medium can seem like the Dark Side to a marketing Padawan. Most marketing blogs will have an article about how to use Medium as a marketer.
  • VIDYARD  |  TUESDAY, DECEMBER 6, 2016
    [Information, Profiling] 3 Sales Emails Proven to Boost Reply Rates by 8x
    No problem, share your screen in a sales email to capture attention and communicate more information. Better their LinkedIn profile or website than your product or website. Just think: if you opened an email and your own LinkedIn profile was staring back at you, wouldn’t you be interested to hear what that video had to say about you?
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2016
    [Information, Profiling] The Ultimate Guide to Account-Based Marketing: 6 Key Steps
    While market research is a very valuable tool in determining this list, some of it is qualitative -- that is the kind of information you’re able to contribute using intuition and experience. 2) Research your accounts. However, it can help to have that detailed information and representation of your ideal business customers. Right?
  • 3D2B  |  MONDAY, DECEMBER 5, 2016
    [Information, Profiling] The Cure for the Common Cold Call: LinkedIn Warm Calling
    Check Out the Individual’s Profile. To discover what’s important to John, read his LinkedIn Summary and information about his current position. Also, scroll to the bottom of the profile to find his interests. Back to the profile. You purchased a list, and John Smith is now in your database. call to John is cold.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 5, 2016
    [Information, Profiling] Save the Data: How to Marry Your Figures With Your Customer Profile
    On the one hand, we now have access to more information about our prospects and customers than ever before. The eventual goal is to create a complete (or near complete) and consistent customer profile, holding all the information available to you about where and how that person has interacted with your brand.
  • HALEY MARKETING  |  MONDAY, DECEMBER 5, 2016
    [Information, Profiling] LinkedIn’s New Open Candidate Feature Helps Job Seekers AND Recruiters?
    What if I told you that your LinkedIn profile could send signals to recruiters that you are open to a new job, yet your boss didn’t have to see it? For any job candidate, navigate to the Preferences tab on the LinkedIn Jobs Page in your LinkedIn profile, fill out some information for this new tool and see what happens!
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2016
    [Information, Profiling] How to Build a Memorable Personal Brand on Twitter
    We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana. Step #3: Sharpen your profile. Don’t leave your Twitter profile to chance or whim. How can you afford not to reach out? Check it out below. Step #1: Follow the leaders. Repeat.
  • ACT-ON  |  FRIDAY, DECEMBER 2, 2016
    [Information, Profiling] 6 Things to Consider When Creating Your 2017 Marketing Plan
    Additionally, if you haven’t already identified your “ideal customer profile” I strongly suggest you do. Ideal customer profiles usually include firmographic and demographic information like company size, industry, and common buyer titles. Evaluate last year’s successes and failures  . Did you make your lead goals?
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 1, 2016
    [Information, Profiling] Will Shoppable Tags Be the Next Instagram Marketing Hit?
    When users tap the button, a tag appears on up to five products in the post with price information. With a quick scroll, it’s easy to take in a bunch of information in a short amount of time. The tags basically provide information that was already being put out there, but in a more seamless manner. 3. Ads are a turn-off.
  • CONTENT STANDARD  |  WEDNESDAY, NOVEMBER 30, 2016
    [Information, Profiling] 5 Brands That Are Marketing Smarter with Machine Learning
    With the advent of AI and its warm welcome as a new form of marketing technology , we’ve had a lot of information and potential thrust at us in a seemingly short period of time. Growing up, I wished I had a twin. Thank goodness I didn’t. Goodbye, household chores. Hello, freedom. Adobe. Hyatt Hotels. Westworld , this is not.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 30, 2016
    [Information, Profiling] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
    The qualified lead definition should cover demographic information (such as company size), situational information (such as their current pains or challenges) and behavioral information (such as webinars watched, specific pages visited, papers downloaded). Required Lead Information. . Part one  was about getting started. 
  • KAPOST  |  WEDNESDAY, NOVEMBER 30, 2016
    [Information, Profiling] 3 Ways Interactive Content Converts New Visitors Into New Leads
    Though gathering information from interested visitors is a key part of offering inbound content, lead gates can have a roadblock effect on your prospects. This approach not only gives the visitor more value before submitting their information, making them more likely to convert, but also fuels your database with better profile data.
  • DISCOVERORG  |  TUESDAY, NOVEMBER 29, 2016
    [Information, Profiling] Maslow’s Hierarchy for SDR Teams
    While most of our clients are tech companies, their core offerings are very different: IT staffing, IT consulting, Information Security, ERP, Application Development, Big Data, Infrastructure, VAR, etc. Our research team also profiles the companies and prospects we target, basically “DiscoverOrg for DiscoverOrg.” Be short.
  • VIDYARD  |  MONDAY, NOVEMBER 28, 2016
    [Information, Profiling] Big Bang, Small Budget: How Scrappy Startup Videos Changed the Game for #FlipMyFunnel
    But Terminus was confronted with a different problem when planning their first #FlipMyFunnel conference – how does a relatively unknown company assemble a high-profile team of speakers to talk account-based marketing at an event they have never heard of in Atlanta? Sound familiar? Startup Videos Don’t Have to be Perfect. The best part?
  • BIZNOLOGY  |  MONDAY, NOVEMBER 28, 2016
    [Information, Profiling] Close up, nobody is normal: Generation clash or ageism?
    Team informed. However, the vast majority of the human population does not fit that full profile, even though those are the dominant attributes in each category. Disclaimer:  This is an updated writing of a post I wrote 8 years ago for a blog that no longer exists online, but the generational theme has never been so current. Boomer.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 28, 2016
    [Information, Profiling] Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success
    Inconsistent/Incomplete audience profiles B2B marketers are very good at collecting the traditional bits of data – job role, location, and so on. So a DMP helps marketers to build more complete customer profiles by bringing together information from a whole host of different sources. Who are you really marketing to?
  • EARNEST ABOUT B2B  |  FRIDAY, NOVEMBER 25, 2016
    [Information, Profiling] The new Superpowers: CCS Predicts
    But there will be hurdles, with a high profile Bot breach likely to deal a blow to their reputation in 2017. Suffer a data breach and you’ll need to inform people affected within 72 hours or risk a fine of up to 4% of your revenue. Last week the great and the good in the tech industry gathered at the CCS Insight annual Predicts event.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Information, Profiling] How to reach your customers at work or at home
    On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access. Access hard-to-reach segments. Like this post?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2016
    [Information, Profiling] Instagram Launches Live Video & Ephemeral Messages: Here's What You Need to Know
    In other words, the process for sending Instagram's ephemeral direct messages mirrors a "group text" experience, which is informed by the company's knowledge of users' adoption of Instagram Direct over the last year. To send a response, simply tap the user's faded profile photo. just to name a few. But that's not the only difference.
  • SNAPAPP  |  TUESDAY, NOVEMBER 22, 2016
    [Information, Profiling] 51 Essential Email Marketing Tips to Help Marketing Automation
    Make sure your marketing emails give subscribers information they don’t already have, or solve a problem for them in some way. Add signup forms to your social media profiles to turn followers into subscribers. Use this information to serve your subscribers better. Segment, Segment, Segment. Consider a Master List, Too.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 22, 2016
    [Information, Profiling] 7 Ways to Improve Your Site’s SEO Game Today
    The sitemap allows Google to find each URL easily, along with information on when the URLs were last updated and the type of content on the URL. link should be a way to give readers more information on a certain topic, not take them to a website that has nothing to do with the text. Stay Informed of SEO Changes. Yesterday.
  • ACT-ON  |  MONDAY, NOVEMBER 21, 2016
    [Information, Profiling] Herding cats? The Hidden Costs of Multiple Marketing Tools
    How can you share that information with sales accurately, automatically? Reconciling critical information across multiple tools can be difficult and frustrating, setting you up for error and data loss. Marketers need a way to consolidate the various tools they use – and the information that flows from those tools. The flip side?
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Information, Profiling] Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands
    OkCupid has all the demographic and connection information that one would expect from an extremely popular online dating site. This information is relevant to almost everyone, but perhaps particularly relevant to younger demographic -- one that is likely interested in using the product. 4) Zillow. Check them out below. The result?
  • CONTENTLY  |  FRIDAY, NOVEMBER 18, 2016
    [Information, Profiling] Women Are Angry About the Election. Here’s How They’re Taking Action Online
    However, the event’s Facebook page is the main source for information. On November 9, Katy Perry and a handful of celebrities joined the #TwitterBlackOut movement, in which users blackened their profile pictures to denounce support for the president-elect. In the midst of shock, responses varied. Some Hillary supporters mourned.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 16, 2016
    [Information, Profiling] Understand Customers and Their Lifecycle with Marketing Automation
    The most fundamental change in the marketing landscape over the last few years is that the customer isn’t a profile or a demographic or a target audience anymore. Second, look again at your database quality , to see if the information you need to act on buyer behaviour is really being collected. Your customer is not a form field.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Information, Profiling] 4 Ways to Elevate Your Marketing with Great Content
    Tyler Lessard, CMO at Vidyard, opened up Viewtopia with his session on “Connecting with Buyers in the Age of Experience.” We live in an “information age,” where information is now a commodity and buyers are overwhelmed—this reality transcends across demographics and generations. story, feeling, informative technology? The first?
  • BIZIBLE  |  TUESDAY, NOVEMBER 15, 2016
    [Information, Profiling] How We Increased Pipeline 504%
    We get to directly influence marketers who are searching for information on our industry, whether or not they’ve heard of our company before. We started by creating a target account list of companies that fit our profile of an ideal customer and then implemented a grading process that lets our teams know which accounts to prioritize.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 15, 2016
    [Information, Profiling] Search + Social = Online Reputation Management
    Moreover, moguls, oligarchs, and high-net-worth individuals tend to be both too busy and private to invest the time and energy registering, building out, and keeping fed a small army of social media profiles, including more than just LinkedIn. The entire process is as easy as putting together one good bio page or LinkedIn profile.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 14, 2016
    [Information, Profiling] How Customer Profiles Can Boost Your Marketing Success
    Today’s consumers are more connected than ever, and they are using a number of devices to search for information and make purchases. The post How Customer Profiles Can Boost Your Marketing Success appeared first on Marketing Insider Group. According to a Nielsen report, an average U.S. Content Marketing
  • THE B2B RESEARCH BLOG  |  MONDAY, NOVEMBER 14, 2016
    [Information, Profiling] Brand mapping – Correspondence Analysis explained
    Second, there’s what’s referred to as a ‘brand dominance’ or ‘halo’ effect at play where high profile, well-liked brands outperform on all attributes.  This map provides a wealth of information in a relatively straightforward manner. Which attributes most closely define your brand?  Here’s what we found.  brands C, D, E and F).
  • THE B2B RESEARCH BLOG  |  MONDAY, NOVEMBER 14, 2016
    [Information, Profiling] Brand mapping – Correspondence Analysis explained
    Second, there’s what’s referred to as a ‘brand dominance’ or ‘halo’ effect at play where high profile, well-liked brands outperform on all attributes.  This map provides a wealth of information in a relatively straightforward manner. Which attributes most closely define your brand?  Here’s what we found.  brands C, D, E and F).
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Information, Profiling] Taking a Goals-Based Approach to Social Media
    You built your company profiles on Twitter, Facebook, LinkedIn and a few other social networks you think make sense for your business. Think of content that’s helpful or informative instead of just a sales pitch. Social media is just like any other marketing channel. And like any other channel (email, search, media), you need goals.
  • KAPOST  |  WEDNESDAY, NOVEMBER 9, 2016
    [Information, Profiling] 4 Ways to Reach Your Target Audience Using Social
    Together, your personas build the profile of your target audience. 2. Once you’ve created the profile, you can begin this discovery phase. Using the information you found in your initial research, you should have an idea on the types of content they frequently engage with and share. Think I’m joking? Who Is Your Audience?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 9, 2016
    [Information, Profiling] How I Learned to Stop Worrying and Start Loving Third-Party Data
    Marketers love to get data about their customers, which helps them gauge patterns, predict behavior, build profiles, and serve up great content at the right time through the right channels. In Search of Security In the form of cookies, third-party data was once the go-to method for getting customer information. Let’s explore.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 8, 2016
    [Information, Profiling] Being an Empathic Marketer in an Automated World
    also had the honor to work with many great marketers without celebrity profiles during my days on a variety of brands like Slim Jim’s, David’s Sunflower Seeds, Orville Redenbacher Popcorn and Cheerwine. (a popular soft-drink from North Carolina). By Jeffrey Slater, {grow} Community Member. would consider them empathic marketers. Helpful.
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2016
    [Information, Profiling] 19 Brands with a Cult Following (And What You Can Learn From Them)
    That information is funneled into content that’s relevant to customers, ranging from the brand’s over 50-year-old catalogue, to the award-winning web series “ Easy to Assemble ,” which ran for four seasons. Regardless, TED talks have become a go-to resource for quick, insightful information across almost any topic. Source: Brand New.
  • JUNTA 42  |  SATURDAY, NOVEMBER 5, 2016
    [Information, Profiling] This Week in Content Marketing: Social Media Platforms Take More Victims
    How IDG approaches editorial strategy (26:17): In a recent profile published on Fipp , John Gallant, chief content officer at leading tech publisher IDG, describes how his team fulfills the company’s mission of identifying high-value individual audiences within the larger tech community. This week’s show. Click To Tweet.
  • CONTENTLY  |  FRIDAY, NOVEMBER 4, 2016
    [Information, Profiling] Contently Case Story: How Cornell Tech Reveals Its Incredible Experiments to the World
    ” To start this process, Hoos conducted a content assessment with Contently, which analyzed audience profiles, valuable SEO keywords, traffic, and referral sources to build an audience persona. Five graduate students recently created Pallette , an ambitious device to help quadriplegics gain more control of their surroundings.
  • LEAD LIAISON  |  FRIDAY, NOVEMBER 4, 2016
    [Information, Profiling] Lead Liaison Debuts Integrations Marketplace
    In addition to that, the marketing automation suite uses thousands of social data points from over 100 different social networks to enrich profile records. For more information, visit [link] or call 1-800-89-LEADS (895-3237).  . Lead Liaison realizes the importance of this, and has built a robust list of integrations. Social.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 4, 2016
    [Information, Profiling] 5 Roadblocks Your Content Strategy Needs to Avoid in the Buyer's Journey
    Sure, you may say “but we need more information than that.” ” One way to address that is to use progressive profiling, which presents short forms that ask for additional information on subsequent downloads. Consider these two points: 67% of the buyer’s journey is now digital. Consideration stage. webinar.
  • CEROS  |  FRIDAY, NOVEMBER 4, 2016
    [Information, Profiling] The Mind Behind Target’s Bold Bet on Creativity
    Since taking over in 2013, Waterbury has been the creative force behind several high-profile campaigns that have pushed the marketing envelope. These bold brand experiences embody the creative direction of Target, guided by Waterbury, and inform the work they’re doing on both a macro and micro level. Happy reading! Generous.
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2016
    [Information, Profiling] 5 Questions Credit Unions Should Ask to Improve their Marketing
    For the sake of interdepartmental harmony, team up and define what behaviors and criteria tell you both when someone is ready and able to be a good fit for your credit union. 2) Where are the Conversion Points on my Website that Gather Information? Clarity is the key to efficient, productive marketing. Your team works hard. Educate.
  • ACT-ON  |  THURSDAY, NOVEMBER 3, 2016
    [Information, Profiling] How to Create Social Media and Content Marketing Synergy
    If so, creating content based on this information will make your social promotion more effective. The company pinned the video to its Twitter profile. You can use various social tools to get this information. They share high-value information and insider details, or offer up special deals. Why not? Strong. LinkedIn.
  • RADIUS  |  WEDNESDAY, NOVEMBER 2, 2016
    [Information, Profiling] Stop Yelling At Prospects: How To Build An Ideal Customer Profile
    In marketing terms, you would say these people fit your Ideal Customer Profile (ICP). Customers that fit your Ideal Customer Profile will find great value in what you’re marketing or selling to them. Building your Ideal Customer Profile (ICP) is crucial for a couple of reasons: It will help you identify your most relevant prospects.
  • RADIUS  |  WEDNESDAY, NOVEMBER 2, 2016
    [Information, Profiling] Stop Yelling At Prospects: How To Build An Ideal Customer Profile
    In marketing terms, you would say these people fit your Ideal Customer Profile (ICP). Customers that fit your Ideal Customer Profile will find great value in what you’re marketing or selling to them. Building your Ideal Customer Profile (ICP) is crucial for a couple of reasons: It will help you identify your most relevant prospects.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 1, 2016
    [Information, Profiling] 5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
    When you “Google” your organization’s brand name, have you noticed a more comprehensive set of information? Here This result is a combination of Knowledge Graph and Google Maps information, typically appearing on the right-hand side in desktop searches but at the top of most mobile results. Google Business Listings.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 1, 2016
    [Information, Profiling] Over Half of Global CMOs Are Making Data Driven Decisions
    This is all about the aforementioned single source of truth, the inherently important need for your organization to have a single customer identity that unites behaviors across all channels into one comprehensive profile. Reach a more precise level of targeting and segmentation by using cross channel behavioral information in real time.
  • INFER  |  TUESDAY, NOVEMBER 1, 2016
    [Information, Profiling] Hacking Content Marketing With Predictive Analytics [Slideshare]
    Last month, we co-hosted a Meetup with  DNN  to talk with Bay Area marketers about how predictive analytics can better inform their content marketing strategy. Instead of multiple modules, our unified predictive sales and marketing platform offers profiling & segmentation, predictive scoring, and account-based marketing all in one place.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 1, 2016
    [Information, Profiling] 6 Steps to Creating a Successful Instagram Marketing Strategy
    You can also use Instagram to provide information on products and services that your company offers. Holding contests is a great way of maintaining an active and engaging Instagram profile which can lead to an increase in the number of your followers and sales. Before Guest post by Jill Phillips. Image source: GoodFreePhotos.com.
  • ACT-ON  |  MONDAY, OCTOBER 31, 2016
    [Information, Profiling] Successful Sales and Marketing Alignment, Part 2: Understand the Buyer
    Part one was about making sure you have the right information to get started. An example, your target buyer profile might be the VP title of midsize businesses (200–1000 employees) in North America that sell (something specific) to the trucking industry. Do research to determine and define your target buyer or account.
  • HINGE MARKETING  |  MONDAY, OCTOBER 31, 2016
    [Information, Profiling] The Best Types of Market Research for Professional Services Firms
    This is the type of research that involves searching out information that is already available. Surveys work well for getting a little information from a lot of people. For instance, suppose you have identified a service you can provide to clients who fit a certain profile. What percentage of the market fits that profile?
  • CHIEFMARTECH  |  SUNDAY, OCTOBER 30, 2016
    [Information, Profiling] Analytics CEO makes a passionate case against marketing attribution
    But what about new models combining deterministic information (truly integrated at granular level) with probabilistic data? If however, what you really are looking for is the said holistic view of your owned, paid, and earned media , then we are back into the realm of human-driven decisions, information delivery, and performance management.
  • JUNTA 42  |  SATURDAY, OCTOBER 29, 2016
    [Information, Profiling] This Week in Content Marketing: Content + Audience for the Win
    Are APAC marketers adequately informed about content marketing? (28:17): A recent survey report by HubSpot and SurveyMonkey aims to provide marketers across the Asia-Pacific region with a data-backed summary of current trends in content marketing. This week’s show. Recorded live on October 25, 2016; Length: 1:03:38). Click To Tweet.
  • DISCOVERORG  |  THURSDAY, OCTOBER 27, 2016
    [Information, Profiling] Account-Based Everything: Is it Time for a New Territory Analyst Manager Role?
    Step three: Categorize the accounts into A-B-C groups based on their likelihood to buy (how well they fit our ideal customer profile). Or, how about using the information to better distribute territories across sales reps. The plan comes first, and then the attack. What was it that I did that others didn’t? Let’s give it a name.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 26, 2016
    [Information, Profiling] 4 Tips to Make the Most of Predictive Analytics: Think Small Data and Automation
    However, it can be easy to get lost in the sheer amount of information. Digging into those customer profiles manually, or with an analytics solution, can uncover even more details: demographics that can be used to create customer profiles, behavioral clues (e.g. Smaller Data = Better Data. Improve the Customer Experience.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 26, 2016
    [Information, Profiling] A Brief History of Search & SEO
    However, Archie was what Slawski called the “best way to find information from other servers around the internet at the time,” and is actually still (very primitive) operation. With search engines becoming household names and more families becoming connected to the Internet, finding information came with greater ease. The ‘90s.
  • ACT-ON  |  MONDAY, OCTOBER 24, 2016
    [Information, Profiling] How, And Why, You Should Calculate Customer Lifetime Value (CLV)
    Knowing this can help you figure out your ideal customer profile, and how you can get more customers like that one. This information – often available in real time – is helpful for identifying cross-selling and upselling opportunities – great ways to increase the value of your customers! For now, let’s dive into CLV. Was it worth it?
  • ACT-ON  |  MONDAY, OCTOBER 24, 2016
    [Information, Profiling] How, And Why, You Should Calculate Customer Lifetime Value (CLV)
    Knowing this can help you figure out your ideal customer profile, and how you can get more customers like that one. This information – often available in real time – is helpful for identifying cross-selling and upselling opportunities – great ways to increase the value of your customers! For now, let’s dive into CLV. Was it worth it?
  • DISCOVERORG  |  SUNDAY, OCTOBER 23, 2016
    [Information, Profiling] Fast Track Your Sales with New Tools
    Teams looking to reach departments focused on human resources activities can now use DiscoverOrg’s HR Dataset to profile personnel in payroll, benefits, compliance, etc. Professionals profiled in this new dataset experience a lot of turnover with 61% in their position for less than two years. Our payout depends on it. Click To Tweet.
  • CONTENT STANDARD  |  SATURDAY, OCTOBER 22, 2016
    [Information, Profiling] Is Your Twitter Marketing Strategy Stuck in 2015? Here Are 5 Features You Might Be Missing
    This is the Twitter equivalent of putting your best foot forward: When users come to your profile page, it makes sense to present them with the most dynamic, engaging content possible. Even a video of a few seconds can relay more information, and do so in a more dynamic way. Make it too hard, and users won’t give it a chance.
  • CONTENTLY  |  FRIDAY, OCTOBER 21, 2016
    [Information, Profiling] Facebook’s March to China, and 3 Other Stories You Should Read
    and Silicon Valley, with an informal reconciliation summarized best by Tim O’Reilly, investor and founder of O’Reilly Media: “Start with a real problem—not an invented one—and then find ways for technology to help solve it.” This week’s standout is a profile on the gossip blogger and personality Lainey.
  • HINGE MARKETING  |  FRIDAY, OCTOBER 21, 2016
    [Information, Profiling] The Ultimate Keynote Speaker: Why, How, You
    This kit contains information about you (the speaker) and your firm in one convenient package. You’ll want to include the following: Relevant information or testimonials from past speaking engagements or events. Check out [link] for more information. What makes an amazing keynote speaker? You know them when you see them.
  • CONTENTLY  |  THURSDAY, OCTOBER 20, 2016
    [Information, Profiling] 5 Helpful Reporting Tips from The New Yorker Festival
    At The New Yorker, nuance drives every story from exposés on abuses in Syria to profiles of comedians. Every day, I religiously check my mailbox to look for the newest issue of The New Yorker. know it only comes once a week, but each time I open the mailbox, I have this irrational hope that a fresh copy will be waiting for me.
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