• BIZNOLOGY  |  THURSDAY, OCTOBER 23, 2014
    [Information, Profiling] Are you tired of playing Google’s game?
    That’s a pretty big deal in today’s information-overloaded world. Writing books and being seen as an authority thought leader can result in speaking gigs, interviews and high-profile clients who want to work with the best. 'Have you ever been in a crazy-making relationship where you can’t do anything right?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 22, 2014
    [Information, Profiling] 3 Don’ts of small business content marketing
    If your business can land a high profile client willing to allow you to mention their name and use their image (tastefully), you are golden. Know their names, and use that information on the web site, when they sign on. Content marketing is one of the most valuable of these tools. Find out how below. Don’t fight this. Good luck.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 22, 2014
    [Information, Profiling] Are You Using Automation Tools to Help in Social Media?
    HootSuitePro  – Allows you to manage up to 50 social media profiles, schedule your content and report your analytics. Insights  – Provides information about your Facebook audience. 'We’re all trying to do more with less. When it comes to social media, it’s no different. Courtesy of: SurePayroll.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Information, Profiling] Why Is No One Paying Attention to My Content on Social Media?
    You need to analyze exactly where your audience gets their information, who they trust and admire, and how they prefer to consume content. Your owned media is everything including your company blog, business website, social profiles and email lists. What is social amplification? Amplification strategy. Find your audience.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Information, Profiling] 43 Tweetable Answers to Top Questions About Twitter
    22) Should hashtags be included in user profiles? Hashtags in a user profile can help your profile appear in the “People” tab in Twitter search results for the searched hashtag.  Find information on when to tweet here.  Another user cannot access this information.  was dubbed "Queen Tweet.". Twitter Questions.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Information, Profiling] 5 Crucial Things CMOs Need to Know from the IBM CMO Study
    'Every year IBM releases the key findings from their Global C-suite Study and everyone scrambles to dig through it to find that one piece of information that might change their entire marketing strategy. CMOs fall into three distinct profiles. CMOs influence CEOs more than almost any other exec. You have to be quick and adaptable.”
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 21, 2014
    [Information, Profiling] 3 Free Tools to Create an Awesome SlideShare Presentation
    First of all, a few words about PowerPoint which I am not including into the list […] Author information Ann Smarty Ann Smarty contributes a monthly column on Slideshare. Ann is also a frequent conference speaker and contributor to high-profile marketing blogs. She has 7 years of experience in search and social media marketing.
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 21, 2014
    [Information, Profiling] Message Personas: 40 Questions for your Buyer Personas
    Information Sources: What is your preferred mode of communication? Where do you go to get information when researching or problem solving? To wrap, here’s an example of one way to take the answers above and create a single page profile to share with the rest of your team and Sales partners. Describe yourself. What is your title? 
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Information, Profiling] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    Formerly, all inbound form submissions were counted as leads, including the ones from current members who were just visiting the website looking for information. This information – often available in real time – is essential for identifying cross-selling and up-selling opportunities. But what if you have a small team?
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Information, Profiling] Start engaging from the first click in the Customer Journey
    information contained herein has been obtained from sources believed to be reliable. GX Software disclaims all warranties as to the accuracy, complete- ness or adequacy of such information. GX Software shall have no liability for errors, omissions or inadequacies in the information contained herein or for. specific information.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Information, Profiling] Closing the Loop on Social Leads
    Monitor in 10 minutes a day: Learn how to monitor your social media profiles in 10 minutes a day with. draws in more qualified prospects who use search engines to find answers and information that that can be. Identify the paths people take to conversion, then, use that information to connect your social media lead. business.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 16, 2014
    [Information, Profiling] Link Building Basics: Tracking Results
    By leveraging the information you glean from tracking your current campaign you can optimize your strategies in the future for increased efficiency. Track the types of links you are getting and ensure you have a wide variety of link types in your backlink profile. In previous posts we covered the basics surrounding: Niche analysis.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 16, 2014
    [Information, Profiling] Email marketing: Is emailing purchased data a waste of time?
    That’s where progressive profiling comes in. It’s a technique that’s commonly used on landing pages, microsites and websites driven by marketing automation platforms and invites your contact to complete a few pieces of information in exchange for something of interest – usually a piece of content. B2B Marketin
  • VIDYARD  |  THURSDAY, OCTOBER 16, 2014
    [Information, Profiling] Research to Revenue: How to Master Social Selling
    There is so much more information about your prospects available to you now than, well, ‘before’  - both professionally and on a personal level. So if they go to LinkedIn to consume their industry information, be there. Does your LinkedIn profile scream “QUOTAAA CRUSHERRR”? 'People don’t like to be interrupted. Research.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, OCTOBER 15, 2014
    [Information, Profiling] Manufacturing Buyers Read Print Trade Magazines (Shocking!)
    In fact, I agree with the survey findings, which is why I closed my Facebook page — AND deactivated my personal profile. Manufacturing buyers also use industry and supplier websites to source information. ” Well, haha, I have this little secret. just never thought to niche myself. Like everyone, I lumped them in with B2B.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Information, Profiling] 10 Reasons Social Logins Could Be a Game Changer
    They use existing login information from your various social networks, such as Facebook for Twitter to create a single sign-on experience. Social logins provide businesses with personalized data and profiles to create this more targeted experience. Read on for a crash course on social logins and why you may want to consider using them.
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Information, Profiling] Marketing Automation Tips for Manufacturers
    To give you a starting point, here are a two helpful, non-biased comparison tools to help provide more specific information on the marketing automation solutions available: https://www.g2crowd.com/categories/marketing-automation. Identify pieces of content that will require contact information be submitted in order to access. link].
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Information, Profiling] Marketing Automation Tips for Manufacturers
    To give you a starting point, here are a two helpful, non-biased comparison tools to help provide more specific information on the marketing automation solutions available: https://www.g2crowd.com/categories/marketing-automation. Identify pieces of content that will require contact information be submitted in order to access. link].
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 14, 2014
    [Information, Profiling] CommandIQ Gives Marketers Flexible Database and Messaging Options
    The only thing that’s certain is a CDP will create a multi-source database of customer information. But it doesn’t find near matches based on similarities among inputs, append external data to customer profiles for enrichment or cleansing, or offer semantic processing for unstructured data. Selections define who will see the message.
  • MARKETING ACTION  |  MONDAY, OCTOBER 13, 2014
    [Information, Profiling] The Benefits of Marketing Automation for Sales: Give Your Teams X-Ray Vision
    Using a combination of behavioral tracking and attribute profiling, marketing can create segments that have meaning for sales messaging and then deliver relevant communications that match the prospect’s interests. But the people who do engage  are much more informed and ready to buy, and the system identifies them accordingly.
  • 3D2B  |  WEDNESDAY, OCTOBER 8, 2014
    [Information, Profiling] 4 Steps to Rock Solid Marketing Lists
    After all, if you rush into a marketing campaign without cleaning up your list and collecting critical data first, you end up wasting time chasing duplicate leads, trying to reach contacts that are no longer in the company or looking for incomplete information in the midst of a campaign. 'Preparation Precedes Performance. Match and Merge.
  • FATHOM  |  WEDNESDAY, OCTOBER 8, 2014
    [Information, Profiling] Facebook Relaunches Atlas: What Does It Mean?
    They can also sell the information to marketers, but our personal identities are still protected. Facebook, on the other hand, identifies you specifically and aggregates all the data in your profile. This enables the company to sell the data in the context of your personal information. So, what’s the big deal? What’s new?
  • E-QUIP  |  TUESDAY, OCTOBER 7, 2014
    [Information, Profiling] Beware of Misusing Personality Assessments
    few days later I was told that I didn''t get the job because my personality profile indicated I was less suited for sales than the other finalist. They can be useful in helping us recognize our personality tendencies and how they compare with those we work with—assuming they agree to share that information. But that''s not the case.
  • FATHOM  |  TUESDAY, OCTOBER 7, 2014
    [Information, Profiling] Let’s Get Personal: Focusing On the Human Side of Your Digital Presence
    Emphasize people whenever possible: Does your blog have profiles and backgrounds for your authors? While this isn’t necessarily a requirement of an informational website, it can be useful when it comes to relating to your audience. Show your reader why the information on your webpage is relevant. Embracing the Human Aspect.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Information, Profiling] Buyer Persona Basics
    If you understand their profiles, you’ll be able to market products and solutions that can help each persona (and the members of the group they represent) with their specific challenges, which will lead to you generating and converting more leads and prospects. Those buyer personas you create are indispensable tools. Create Buyer Personas.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Information, Profiling] Buyer Persona Basics
    If you understand their profiles, you’ll be able to market products and solutions that can help each persona (and the members of the group they represent) with their specific challenges, which will lead to you generating and converting more leads and prospects. Those buyer personas you create are indispensable tools. Create Buyer Personas.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 6, 2014
    [Information, Profiling] Avoid These 5 SEO Faux Pas
    Reposting other people’s information is tempting, but it’s important to both get permission and give source credit. Add extra value to the information by adding your own angle to the information or sharing another point of view that provides context for your audience. Share your thoughts in the comments.
  • LEAD411  |  THURSDAY, OCTOBER 2, 2014
    [Information, Profiling] Dreamforce Cheatsheet for Sales Pros
    They are digitally-driven, socially connected, mobile, and empowered with unlimited access to information and people. 'General. Attire : Business casual – Don’t forget to wear comfortable shoes. Weather : San Francisco 10-Day – It’s usually awesome in October. Mon 6:00 PM. Moscone North ( map ). Mon 8:00 PM.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Information, Profiling] 10 Things B2B Marketers Should be Doing on LinkedIn
    Provide your employees with a standard company description for their LinkedIn profile, and a one-pager of any company policies you have around the Dos and Don’ts on LinkedIn. In 2011, LinkedIn introduced new Profile sections designed for college students. LinkedIn recommends Influencers based on your profile. Divide and conquer.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 30, 2014
    [Information, Profiling] The Biggest Lesson I Learned this Year As A CEO
    Observing the leadership qualities of high-profile CMOs, I have been able to share with you a few of their success secrets in the CMO Spotlight series. Team building events, employee education opportunities, Think Tank sessions, informal huddles, etc. '2014 has been quite an enlightening year for me so far. Everybody wins!
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Information, Profiling] A Simple Guide for an Effective Inbound Call Strategy
    Consider using a cloud-hosted communications system like Voxox for routing the calls to the right people, based on the customer’s interest or profile. But that being said, the two can easily go hand-in-hand. Embracing an inbound call strategy can give you an edge above those that rely on self-service and automation. Learn more here.).
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Information, Profiling] 6 Handy Tools to Monitor Social Media Success
    The image-based social media site offers information on impressions, reach and frequency to help you evaluate engagement with your audience. With this information you’ll have the knowledge of what kinds of images are resonating with your followers so you can share more content like it in the future. Image courtesy of Instagram.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Information, Profiling] How to Optimize Your LinkedIn Profile for Social Selling
    For a person not in sales, unless they''re looking for a new job or they publish a lot of public-facing content, it’s not the end of the world if their LinkedIn profile isn''t 100% perfect. With this purpose, your profile becomes a lot more important. 1) Create a buyer-centric profile. 4) Keep your profile public.
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Information, Profiling] 33 Tweetable Tips That'll Help You Master LinkedIn [Infographic]
    1) Before a presentation, update your LinkedIn profile; attendees will review it to assess your credibility. 2) Transform a generic link to your website into a call-to-action, especially on company profiles. 4) Share high-quality information with your network to create connections that become alliances. — Ethos3. Prove it.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Information, Profiling] Unique Ways to Build Your Email List
    ” By default, YouTube gives you the option to link to another video, playlist, YouTube channel, or Google+ profile. Social media profile – Your social media pages may include links to your sign up form , but do you also have it in your profile? So far, so good. Don’t know how to create one? ” post.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Information, Profiling] 5 Ways You Can Add Social Proof to Your Landing Pages
    Below is an example of an embedded tweet -- notice how you can interact with it by retweeting it, favoriting it, or clicking into the profile: I love cookie days at @HubSpot. Trust seals are symbols that help reassure site visitors that their sensitive information is secure with the company they''re giving it to. Would you believe me?
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Information, Profiling] 5 Tips for Awesome Slideshare Content Inspiration
    Author information Ann Smarty This monthly Slideshare column is contributed by Ann Smarty. Ann is also a frequent conference speaker and contributor to high-profile marketing blogs. 'Slideshare is a great (content) marketing platform but since it’s mostly about sharing presentations, many people shy away from marketing there.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Information, Profiling] 6 Essential Social Media Lessons From Top Executives
    Don’t worry about keeping your Twitter profile private, and make sure your LinkedIn profile is as public as possible. Both HubSpot co-founders Brian Halligan and Dharmesh Shah have their LinkedIn profiles set to be as open to the public as possible regardless of whether the viewer is a connection or not. Ready?
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 15, 2014
    [Information, Profiling] Professors Share Observations on the State of B2B Marketing
    am teaching students about the importance of their public, online presence and how to keep up with a constant flow of information in their industry. They need to understand the importance of a professional profile, not just on LinkedIn, but on all social platforms, if they are going into marketing. Eric Bradlow , K.P. Jeffrey L.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Information, Profiling] 7 Elements of a Perfectly Optimized Social Media Account [Infographic]
    The next week, Twitter has a completely redesigned profile layout. If you''re using HubSpot’s Social Inbox , that information is readily available in your conversation stream.). 'One of the toughest parts of being a marketer is staying up-to-date with all of the changes on social media. 1) Your Logo as Your Avatar. Social Media
  • HUBSPOT  |  SATURDAY, SEPTEMBER 13, 2014
    [Information, Profiling] 11 Lesser-Known LinkedIn Features You Should Be Using
    Consider using these features to your advantage by giving your profile a professional makeover. Incorporating keywords will boost your SEO and help you become found on LinkedIn and your LinkedIn profile found by search engines. Have these words thought-out and ready when you create or edit your profile. 4) Use Your Profile Link.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 12, 2014
    [Information, Profiling] Link Building Basics: Outreach
    Some key information that you should contain in your outreach list includes: Name of contact. Existing Social Profiles. email for more information). For more information on the elements of an effective outreach email – check out Jon Ball’s article on Search Engine Journal. Performing a site audit. Email address.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Information, Profiling] SMX East 2014 Preview: Competitive Research for SEO
    The source code of a site can be an absolute wealth of information. Understanding the back link profile of a competitor can provide another look into their overall marketing efforts. Open Site Explorer is owned by Moz and will give you a pretty good look into a site’s link profile. So how did they do it? Schema Markup. Adwords.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Information, Profiling] The Real Roadblock to Social Business Success
    They’ll get brand messages wrong, or argue with customers, or reveal trade secrets, or disclose sensitive financial information, or bash competitors, or bash management, or tweet while drunk, or say something racist or sexist, or…whatever. But it’s jarring to still come across such reports today. marketing and HR).
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 9, 2014
    [Information, Profiling] Summer SEO News You Should Know About: HTTPS. Rich Snippets, More
    Increasing security measures on a site is imperative to protecting a company’s bottom line today, and of course the privacy of your customer’s information. Google plans to continue their discovery of additional uses for rich snippets in SERPs, because rich snippets provide useful information for the end user. HTTPS: Encryption for SEO.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 6, 2014
    [Information, Profiling] What to Do When Rebranding Is Your Only Option
    You’re almost required to have a Twitter and Facebook profile. Use it to inform your audience of the upcoming changes, and informally poll them about their thoughts on the rebranding. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. branding
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Information, Profiling] The Art of Marketing: 6 DIY Design Projects to Try
    How do they organize the information? While science can inform us at every step along the way, it can''t actually do the work for us. Side note: If you feel like your company''s entire LinkedIn profile could use a refresh, check out A Visual Guide to Creating the Perfect LinkedIn Company Page. 'I’ve heard it before.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 5, 2014
    [Information, Profiling] Interesting Infographics: Your Guide To Social Media Lead Generation
    Make sure you conduct pertinent research, which includes keywords and information about your demographics. total of 23% of Facebook users refer to their profiles 5+ times everyday. 'Did you know that over 40% of marketers believe their Facebook usage is a vital part of running a business? To boost exposure for your business. Take Note.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Information, Profiling] The True Stories Behind the Web's Coolest Content
    So after conducting eight studies of several large cities around the world, we aggregated the information we found into the Economic Impact content piece.". As a designer, I notice new ways of presenting information online. 'The year was 1997, and all the cool kids were watching MTV. and the musicians who made it. Behind the Music.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 4, 2014
    [Information, Profiling] Survey Says: 42% of CRM Users Plan to Invest in Marketing Automation
    Matt Heinz, President of Heinz Marketing, put it this way :  “In a nutshell, the only thing CRM systems do is organize your information. Score leads based on specific activities, profiles and special events. 'Customer relationship management (CRM) systems are vital to businesses both large and small across multiple industries.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Information, Profiling] The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them)
    Unfortunately, marketers will often flood groups with irrelevant and spammy information. See what I mean in this note I received following a request to connect: It is clear that this person has seen my profile, read it, and now is engaging with me. Mistake #1: Blasting LinkedIn Groups With Irrelevant Content. Social Media
  • WRITTENT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Information, Profiling] 10 Super Tips for Managing Freelance Writers
    Profile Your Organization. If your company’s website is looking a little sad, giving a freelance writer the link isn’t always enough background information. Create a company profile, so they’re able to better understand who you are, where you’re coming from, and where you hope to go. 'Image source. Price.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 2, 2014
    [Information, Profiling] How to Hack a Custom Twitter Background [Quick Tip]
    'Back in April, everyone completely overhauled their Twitter profile when the social network unveiled a brand new layout. Gone was the white text on your cover photo and the custom profile background. Or so I thought, until I stumbled on Netflix''s profile the other day. clicked on the tweet to get the direct URL. Social Media
  • MARKETING CRAFTMANSHIP  |  TUESDAY, SEPTEMBER 2, 2014
    [Information, Profiling] How WebMD Has Changed B2B Marketing Forever
    Prospective customers now turn to their personal networks and publicly available information — via digital and social media channels—to self-diagnose their problems and to self-prescribe their own solutions. At the upper limit, the responses ran as high as 70%. Failure to respond properly to the new vendor selection process.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 2, 2014
    [Information, Profiling] Marketing Foundations Analysis Tool: Gap Analysis, Recommendations, and Benchmark for Your Marketing Systems
    This can be combined with information about the company to generate recommendations for what to do next. In fact, if anything surprised me during this project, it was how much information could be derived from a relatively small amount of user input. That''s it -- just 29 items, although some do have subitems. Not bad for free.
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 2, 2014
    [Information, Profiling] 10 Effective Website Copywriting Tips for Marketing Your Technology Firm
    Your goal should be to inform your target audience, not throw a hard pitch at them. Provide plenty of information about what your firm is capable of and let your readers realize that you’re the best choice. What high profile clients or impressive certifications do you have under your belt? How is it written? Write well.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 2, 2014
    [Information, Profiling] 5 Time-Saving Business Tools You Need to Know
    We’ve found five business tools which can help you boost your favorite pages or profiles in search engines; monitor online reviews; track down specific individuals you’d like to reach out to; and even see what stories and blog posts your friends and colleagues are discussing while you’re busy running your business.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 2, 2014
    [Information, Profiling] Are You Ready For the Future of Email?
    Ultimately when it comes to data and emailing, make sure you have complete “profile information.” The most effective email combines profile data and behavioral data with where your prospects are in a buying cycle. It starts with us knowing that you’re doing this, and we get that information from the behavioral data.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 1, 2014
    [Information, Profiling] 4 Marketing Minds You Ought to Hear From at Modern Marketing Experience Europe
    Based on a point system managed through Eloqua, Nescafé © Dolce Gusto © France has been able to build up a real CRM program with the goal to: engage with the database, reward contacts based on their engagement, and offer relevant and profiled content to each single consumer. 'London calling! Join us! Register Now.
  • VOICE-BASED MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Information, Profiling] Chicago Tech Community: Anyone Can Learn to Code, Part 3
    in his presentation, described his first job working as a pool cleaner, and how they struggled to keep track of clients, home profiles, and work order information. Needless to say, we were impressed. . Popular Penguins. The first thing we noticed when we walked in to 1871 yesterday was the T-shirts. I couldn’t be more proud. General
  • HINGE MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Information, Profiling] Why You Still Need a Content Marketing Strategy for B2G
    The explosion of information online has raised the bar for how contractors approach their market by making sure their capabilities are evident in the marketplace with thought leadership and related content. Content marketing principles transcend industries and enable you to be the hub of information in your niche.
  • BIZNOLOGY  |  THURSDAY, AUGUST 28, 2014
    [Information, Profiling] B2B Marketers still struggle with lead nurturing
    Tailor the nurturing stream to key variables in the prospect’s profile, like buying role, job description, industry and company size. The tone of the messaging needs to be informative and helpful, instead of sales-y.  Ask for a response, to collect additional information and feedback, always moving toward that qualification stage. 
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Information, Profiling] 6Sense Finds B2B Prospects Using Web Site Activities
    We also clarified that users can extract company-level profiles including attributes (industry, revenue, etc.) It then matches against company profiles that 6Sense itself has gathered from the usual Web sources – public social media, Web sites, job boards, directories, etc. and from a network of third-party Web sites.
  • ENGAGE  |  THURSDAY, AUGUST 28, 2014
    [Information, Profiling] Behind the Profile: 7 Tips for Doing an Interview
    Here are seven tips for interviewing someone for a profile. You want your story to inform and perhaps inspire readers. 'We all know a natural storyteller, someone who recites entire conversations, does imitations, and describes how everything felt and looked and smelled. Ask what happened and you get the full play-by-play. You know.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Information, Profiling] Your Leads Are Annoyed With You: Here's Why [Data]
    63% of people requesting information on your company today will not purchase for at least 3 months - and 20% will take more than 12 months to buy. 93% of businesses and marketers have profiles on social media. But never forget that behind every ebook download form and every demo request, there are real human beings. Probably not.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Information, Profiling] How to Identify Buyer Personas for Professional Services Marketing
    Fleshing out your buyer persona(s) with the right demographic, educational and industry-related information will help you to clearly see who your blog posts and other content will be speaking to. Whether they are ready to purchase now, or some time in the future, they are arming themselves with information and looking for trusted resources.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 27, 2014
    [Information, Profiling] 3 Highly Effective Word-of-Mouth Marketing Tactics
    ” For more information on creating a compelling brand story, see our post on finding your brand’s content marketing narrative. “The way they manage the information and the service they have in delivering the wine makes me incredibly loyal, and I advocate them to everybody. Creating shareable content on your website.
  • WRITTENT  |  WEDNESDAY, AUGUST 27, 2014
    [Information, Profiling] 5 Writing Tips to Drive Your Readers to Action
    The resulting increase in conversions will be more than worth it, especially when you consider that the quality of each lead you gain will also be much higher as each conversion is likely to be much more similar to your  ideal customer profile. 'Image source. Think about this for a moment: what, exactly, is the purpose of a blog post?
  • LEAD411  |  TUESDAY, AUGUST 26, 2014
    [Information, Profiling] B2B Email Lists Buy Guide
    You would be amazed at how many people named “Pat McGroin” and “Ivanka Tinkle” have profiles on Linkedin. 160+ years before “big data” became a popular term D&B was collecting information about businesses. 'Are you looking to buy a b2b email list for sales & marketing, but want to make sure you receive high quality data?
  • WEBBIQUITY  |  TUESDAY, AUGUST 26, 2014
    [Information, Profiling] Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide
    How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Facebook, on the other hand, played the advertising game right, as it uses the information it has about you to create relevant and targeted ads. 'Guest post by Ariel Applbaum. Historical Lessons. Lessons. billion users.
  • FATHOM  |  MONDAY, AUGUST 25, 2014
    [Information, Profiling] Content vs. SEO: Which is More Important?
    Social media has changed the way in which information is spread. Quality of backlink profile. If your website has a great backlink profile and authority flows well throughout your website, this will make gaining success from content development much easier. Why Context is the True King for Your Online Marketing Strategy.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 25, 2014
    [Information, Profiling] 3 Reasons You’ll Drive Better (and More) Leads with Interactive Content
    But did you know that according to DemandGen Report’s 2013 Content Preferences Survey, only 5% of buyers are willing to provide detailed information in exchange for whitepapers? Interactive content can help you slice and dice this information into bite-sized, consumable pieces. Here’s how these three benefits break down: 1. This:  .
  • HUBSPOT  |  SATURDAY, AUGUST 23, 2014
    [Information, Profiling] How Marketing Can Help Sales Follow Up With Consideration-Stage Leads
    Without the proper handling and information delivered to Sales, your reputation for facilitating quality sales engagements can be in serious jeopardy. Use marketing data to inform your sales team of the lead’s particular interest (their soft spot) ahead of time so they can be prepared to address and take advantage of the opportunity.
  • MARKETING ACTION  |  FRIDAY, AUGUST 22, 2014
    [Information, Profiling] A Brief History of Marketing Technology (and Social Media Marketing)
    B2B companies generally utilize the personal profiles of their employees for evangelist purposes (if you are not doing so, I suggest you start). Each one of these profiles has different connections. Knowing which social profile was used to publish a post that a lead converted from can provide crucial insight. Source: Wikipedia).
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 21, 2014
    [Information, Profiling] The 3 Most Important Things I Learned as an Intern at Sonnhalter
    While observing these meetings, I wanted to be well informed and if needed, participate in the conversation with confidence. With this kind of preparation, I was well informed and ready to learn new things. Each day is full of new information and writing it down helped me commit it to memory. Research skills are important.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Information, Profiling] 10 Blogs to Bookmark: Social Marketing Edition
    'Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. Garst blogs on a range of topics, from blocking someone on Facebook to choosing the right LinkedIn profile keywords. Social Media Examiner.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Information, Profiling] 3 Steps to Building a Better B2B Target Account List
    Identify your best site visitors: Using a solution like Demandbase , you can identify companies viewing key pages or content on your site and that fit your target profile. Identify your best site visitors: Using a solution like Demandbase, you can identify companies viewing key pages or content on your site and that fit your target profile.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 20, 2014
    [Information, Profiling] Did I Just Get a Google Penalty?
    Profile links on sites you aren’t active on look iffy. This informative article by Search Engine Land helps identify everything you need to know about bad links. Can I get a Google penalty for having more than one Google Plus page that contains different information? More information can be found in this article on Local U.
  • ENGAGE  |  TUESDAY, AUGUST 19, 2014
    [Information, Profiling] In a Data-Driven World, What Is Highly Effective in Social Media?
    What kind of information are followers looking for, in which form and for what reason? That will help you shape a profile of content consumption and understand how audience members engage. And every day, we marketers ask ourselves: What can I do to garner the most ROI for my client every day? Eastern time. Constantly check metrics.
  • HUBSPOT  |  MONDAY, AUGUST 18, 2014
    [Information, Profiling] A Short Rant About Content Strategists
    My LinkedIn profile even sports the title "content strategist." Content marketing changes too fast to be able to rest on your strategic laurels, anyway -- if you don''t stay in the game, practicing and creating all the time, the information off of which you base your strategy will be moot in a couple years. So what do we do?
  • LEADERSHIP  |  FRIDAY, AUGUST 15, 2014
    [Information, Profiling] Interesting Infographics: Craft A Social Selling Routine In 30 Minutes
    Check your LinkedIn account to see who has viewed your profile. Create 1st degree connections with those who have visited your profile. Is this infographic missing any important information? 'Social selling is crucial for impelling purchasing decisions – so where do you begin to create a social selling routine? Step 1. Step 2.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 14, 2014
    [Information, Profiling] 10 Questions to ask in a B2B Content Marketing Questionnaire
    To assist with this process and give our content strategy a solid foundation to be built upon, we ask our clients to fill out a brief questionnaire that provides critical information pertaining to their organization and industry. Can you please provide a succinct overview of your business? Identify the audience and write to their needs.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 14, 2014
    [Information, Profiling] Lots of Vendors Can Help You Find Leads on the Web
    Coverage outside the United States • Information returned beyond names and lead scores, such as recommended treatments and social profiles. Whether the company maintains a permanent database on all businesses or only scans when clients request information about specified businesses or segments. There are probably others.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Information, Profiling] Google+ 301: How to Start and Grow a Community
    Now that you’re up to speed, let’s talk about some best practices for getting the most out of your Google+ profile. You need to know whether the creation of your community will be filling an informational void or competing with other already established communities. Position yourself as an industry authority. Stay active.
  • SYNECORE  |  WEDNESDAY, AUGUST 13, 2014
    [Information, Profiling] What Are Buyer Personas & Why Do they Matter?
    However, trying to start a campaign or business based entirely on demographic information isnt always enough. buyer persona is a profile that models, summarizes, and communicates observations about a specific type of individual. Main elements would include: Demographic Information. Main sources of news and information.
  • LEADERSHIP  |  TUESDAY, AUGUST 12, 2014
    [Information, Profiling] 5 Ways to Recognize B2B Lead Generation Failure ���and Move On
    Sign up for our email newsletter to receive tips and information on B2B lead generation. If your social media and content marketing activities are not grounded in buyer persona profiling, your time and resources are going to waste. Ask for more information and request your MyLeads2Go demo today. The mind is everything.
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Information, Profiling] Nurturing Cold Social Leads is a Lot Like Online Dating
    Would you put up an online dating profile with an amazing photo of yourself, but no information about who you are in your actual profile? This is your chance to give people introductory grounding information so they understand who you are and what you do  quickly. Social Increases Your Reach. Assume I Dont Know You.
  • WRITTENT  |  FRIDAY, AUGUST 8, 2014
    [Information, Profiling] Why Quality Content is the Core for Any SEO Strategy
    However, most would agree, especially in the context of content marketing and SEO, that the term quality content can in a nutshell be defined as: original, purposeful, and correctly optimized information or media that people and search engines are driven to read, view, and share. Qualitative content is fresh and informative.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 7, 2014
    [Information, Profiling] Optimize Your LinkedIn Profile With These 10 Key Elements
    But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot). The first opportunity you’ll have to make a good impression is through your profile photo. The second point of impression in a LinkedIn profile is the headline (or tagline). Tl;dr.
  • SOCIAL MEDIA B2B  |  THURSDAY, AUGUST 7, 2014
    [Information, Profiling] 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads
    'My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. Re-Think the Purpose of Your Profile. Think of your profile as a piece content that reflects your company’s capabilities, rather than your resume.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 6, 2014
    [Information, Profiling] Marketing Automation: How to Choose the Right Software for Your Firm
    Be sure to include all of the technology solutions that marketing automation software will need to integrate with, such as your website CMS, CRM system, social media profiles, and webinar tools. Let’s get started. Preparing for Research and Evaluation. Determine if your firm’s current marketing strategy is working.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 6, 2014
    [Information, Profiling] How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners
    Be prepared to give them the following information: How many attendees will be at your event? These questions will help your sponsors assess whether the attendees matches their target buyer profiles. Information on the various levels of sponsorship. And why not? You guessed it!—you you need money. Sound like a good deal?
  • NUSPARK  |  WEDNESDAY, AUGUST 6, 2014
    [Information, Profiling] Social Selling for Lead Generation: 9 Tips to Optimize Your Efforts
    The following information explains a 9 tips designed to help you optimize your social selling for lead generation. Based on the study by  B2BMarketing.net , 74% of B2B marketers have a regularly updated LinkedIn profile and 73% are active on Twitter. LinkedIn Group Tips. Make LinkedIn Groups part of your daily social selling routine.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 6, 2014
    [Information, Profiling] 5 Reasons Sales Should Be Excited About Marketing Automation
    By integrating CRM with marketing automation, multi-channel prospect activity is effectively – and automatically –pushed into contact records, with the honey pot of information being fully accessible from the CRM. Want More – and More In-Depth – Information? Marketing automation isn’t just a glorified campaign engine for marketing.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, AUGUST 5, 2014
    [Information, Profiling] Smart Salespeople: Power Network Map
    2) Bing/Google/LinkedIn/Jigsaw/Facebook search that person’s business relationships, personal involvements, and identify as much information as you can find. 5) Identify what organizations those individuals work for and determine if you wish to target those organizations that fit your company’s ideal client profile. Smooth move.
  • HINGE MARKETING  |  THURSDAY, JULY 31, 2014
    [Information, Profiling] Does Social Media Help You Meet Your Bottom Line?
    Having active company social media profiles with plenty of links to your site is a great way to boost your search engine rankings, so that prospects will see your site at the top of their keyword searches. If certain types of posts generate more traffic than others, use this information to inform future posts. Promoting Offers.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 31, 2014
    [Information, Profiling] 5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles
    One such location is in your competitors’ Twitter profiles. In this post, I’ve put together a list of 5 key things that Machiavelli would do with his competitors’ Twitter profiles, to unravel the competition and use it to his own advantage. Contaxio’s Twitter Explorer   for known profile history. Suggested Tools. Suggested Tool.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Information, Profiling] The Definitive Guide to Awkward LinkedIn Networking
    1) Using Creepy Profile Pics. 2) Filling Out Barely Anything in Your Profile. It''s hard to trust people who leave most of their LinkedIn profile blank. Can I trust them with my contact information? With completed profile fields, some of those questions start to get answered. For me, Facebook is for friends.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Information, Profiling] How Much Is Your Personal Information Worth? An Inside Look at the Data Broker Industry [Infographic]
    'Did you ever stop to think about how much of your personal information is out there on the web? You probably already know that Google tracks your searches and reads your emails , but they''re not the only ones creating intimate profiles of you. There is a slew of information on you out there that''s being added to every day.
  • 3D2B  |  WEDNESDAY, JULY 30, 2014
    [Information, Profiling] How to Create a World-Class B2B Call Center
    They could recruit channel partners, profile accounts and generally fill in the gaps in her marketing program. Provide the agents with resources they can use to look up companies and contact information. But she heard nothing. Complete silence. Eventually, she stormed into the sales manager’s office and asked, “What’s going on?
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