• AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MARCH 28, 2017
    [Information, Profiling] B2B Marketing Trends for 2016
    A buyer persona is not a zombie—but a profile based. understand the demographic profile of individual contacts and automatically segment. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MARCH 28, 2017
    [Information, Profiling] B2B Marketing Trends for 2016
    A buyer persona is not a zombie—but a profile based. understand the demographic profile of individual contacts and automatically segment. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MARCH 28, 2017
    [Information, Profiling] B2B Marketing Trends for 2016
    A buyer persona is not a zombie—but a profile based. understand the demographic profile of individual contacts and automatically segment. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 28, 2017
    [Information, Profiling] 4 Content Promotion Strategies to Increase Engagement
    If a visitor is browsing your website, there’s a good chance they’ll be interested in or want more information about related topics. For example, if someone browsed your website for information about your account targeting solution, you may want to serve them an ad that promotes your latest gated asset on account-based marketing.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 27, 2017
    [Information, Profiling] What Email Marketers Need To Know About the Changes To Verizon Email Addresses
    Re-permission and Updated Profile – The Recommendation. This is a perfect time to message those subscribers - ask them to update their profile, verify all contact information is accurate, and update their subscription preferences. That is both true and false. Deactivated and address completely goes away. Deliver the Goods.
  • HUBSPOT  |  MONDAY, MARCH 27, 2017
    [Information, Profiling] How to Create a Twitter Moment: A Step-by-Step Guide
    1) Open your Twitter app, tap the “Me” silhouette icon on the lower right-hand side of your screen, and tap the gear icon next to your profile picture. Whether the tweets are all originals from the brand’s account or are a compilation of different voices, the Moment serves to provide Twitter users with as much information as possible.
  • ACT-ON  |  MONDAY, MARCH 27, 2017
    [Information, Profiling] What Can You Do with Marketing Automation: Surprise! Its more than you think.
    Marketers create profitable relationships with potential customers by delivering the value and information these prospects want at every touchpoint through the buyer’s journey. – Prioritize and Nurture Leads: Implement a lead scoring program that ranks prospects based on their engagement with your brand, and on profile characteristics.
  • CONTENT STANDARD  |  FRIDAY, MARCH 24, 2017
    [Information, Profiling] If You Don’t Know Me by Now: Why Personalization Must be Part of Your Content Strategy
    Even if you’ve done a great job with persona creation, you can’t provide the right information to the right person at the right time relying solely on archetypes of your readers or buyers. To begin creating anonymous profiles of visitors to track consumption habits, you need to drive traffic to your site. People do.
  • CONTENTLY  |  THURSDAY, MARCH 23, 2017
    [Information, Profiling] The Legally Hazy World of Cannabis Marketing
    Even in the case when ads are regularly approved, cannabis brands live in fear that a small change to their profile could cause their Facebook privileges to be revoked. People are really hungry for information from brands, and brands have something to say around their products,” Hadfield said. If you look at a map of the U.S.,
  • DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Information, Profiling] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Webinars can be a very effective way to convince hundreds of prospects over the course of an hour-long presentation that you are a trusted source for information on products or services similar to the ones you offer. Why are these other tactics used more frequently than webinars? The sales team has a close rate of 25%. Who should you target?
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 22, 2017
    [Information, Profiling] THE HACKIES: A customer-centric approach to building marketing and sales stacks
    Buying behavior and profiles have changed. As much as 80 percent of customer behavior data is unstructured data , made up of information from sales calls, emails and social media feeds. This article is a guest post by Raviv Turner of CaliberMind. It was entered into The Hackies essay contest for the upcoming MarTech conference.
  • NETLINE B2B MARKETING  |  TUESDAY, MARCH 21, 2017
    [Information, Profiling] The 2017 Information Technology Guide to B2B Content Marketing
    To ensure the insights were of the utmost relevance to marketers, this research specifically narrowed in on Information Technology, by examining self-identified IT professionals along with the IT content being produced by organizations today. Download your guide today > Looking for the full research deep dive? The 23 pg.
  • HUBSPOT  |  TUESDAY, MARCH 21, 2017
    [Information, Profiling] How Redesigning HubSpot.com Doubled Conversion Rates
    So we took this stuff to heart and conducted follow-up interviews with outliers and customers that fit the profiles we were trying to learn about. A cornerstone of this project was that we used copy-first design, meaning that the copy would inform the design (not the other way around). So let's get to it. Conversions. Proof of Concept.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 20, 2017
    [Information, Profiling] 6 Mobile Marketing Secrets You’ll Learn in 6 Minutes
    Most platforms collect data automatically, but it’s important to look at what type of information is being collected to ensure you’re able to glean actionable insights. A rich user profile generated from data collected by a mobile marketing automation platform. Demographic information: Age, interests, and so on. Purchase?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 17, 2017
    [Information, Profiling] 10 Tips to Help Marketers Make Political Emails Great (Again)
    You can use progressive profiling to ask questions within your email program that generate an updated profile of an individual over time. You can also direct them to a preferences management page to update their key information. Focus On Deliverability First. Why start with deliverability? Segmentation. Use Infographics.
  • HUBSPOT  |  FRIDAY, MARCH 17, 2017
    [Information, Profiling] Erin Go Bragh: How St. Patrick's Day Celebrations Were Shaped by Marketing
    Plus, there remains conflicting information about his life and the exact dates of its major events. Patrick's Day,” which has been largely perpetuated by high-profile Irish brands, like Guinness. In Boston, just across the river from HubSpot’s headquarters, St. Patrick’s Day is kind of a big deal. There’s a parade. Patrick’s Day.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 16, 2017
    [Information, Profiling] 5 Key Takeaways from World B2B Marketing Chief Congress 2017
    Here are five questions that Jean suggested for developing a persona: What’s your demographic profile? The official account had all the conference information, including the agenda, address, speaker profiles, introduction of the sessions, prelude of session slides, and so on. What do they want? By thinking from the end (i.e.
  • INFER  |  WEDNESDAY, MARCH 15, 2017
    [Information, Profiling] Account-Based Sales Development In A Predictive World
    By using this great solution alongside our company’s own predictive and profiling platform, we’re tackling personalization at scale and really honing in on our highest quality leads. This interview was originally published on the Outreach blog by Jeremy Garbutt , Sales Development Manager at Infer. how good a match are they for our product?)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 15, 2017
    [Information, Profiling] Understanding Generational Social Media Preferences
    What this means for you: Even though each generation may opt-in to a brand’s Facebook Page or Instagram profile before making a purchase, it doesn’t mean they’re seeking out the same social content. Juiciest report stats: Baby Boomers are looking for a healthy mix of deals and promotions, and information. By Brooke B. 64.7% 58.9%
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 14, 2017
    [Information, Profiling] CrossEngage Orchestrates Customer Journeys Using Events
    They all ingest data from multiple sources; convert it into unified customer profiles; apply rules and analytics to find the best message for each customer in each situation; and, send those messages to external systems for delivery. Unified customer profiles make these products look like Customer Data Platforms. Decision methods.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 14, 2017
    [Information, Profiling] Let’s Celebrate the 2017 Markie Awards Finalists!
    They know their buyer profiles and have created targeted campaigns that drive engagement and ROI. This award recognizes an organization that has moved beyond reporting (old methods of organizing data into informational summaries to monitor performance) towards analysis (new data and meaningful insights that improve performance). Cisco.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 14, 2017
    [Information, Profiling] 105 ways to build your email list | Tips, tactics, and best practices
    Offer subscribers a free eBook or informational guide. Add opt-ins to your business and personal social media profile sections. Print opt-in information on your receipts. Use variety, interspersing promotional messages with helpful information. Create emails informing customers of your latest and greatest inventory.
  • CHIEFMARTECH  |  TUESDAY, MARCH 14, 2017
    [Information, Profiling] Mastering modern marketing technology leadership over 2 intense days
    I’m not supposed to say that there could be an informal drinking contest, where every time you hear “artificial intelligence” you take a swig, but…). How psychographic profiling helps you evolve the message to both win the sale and protect your margins. No, we’re not fooling.) 12:15pm – Demand Fuel.
  • BIZNOLOGY  |  MONDAY, MARCH 13, 2017
    [Information, Profiling] How to use Instagram marketing to get new leads for your business
    These content formats have become the status-quo in how people consume information and how they decide what brand or agency is worth their time. It just takes one great image or video to capture a person’s attention and convince them to follow your brand and willingly give their information through future messaging. Like this post?
  • MODERN B2B MARKETING  |  MONDAY, MARCH 13, 2017
    [Information, Profiling] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    With high-profile real-world examples of those traits in action, this session is essential to just about anyone who wants to push their career forward. There is no substitute for asking your question in person and having a discussion. Why am I belaboring this point? CMOs Are Thinking Differently. Are you a future-ready marketing leader?
  • HUBSPOT  |  MONDAY, MARCH 13, 2017
    [Information, Profiling] How to Write a Business Plan: A Step-by-Step Guide (With Examples)
    Company Profile: Briefly explain the business structure, who owns it and what prior experience/skills they'll bring to the table, and who the first hires might be. The only way we can hope to differentiate well is to define the vision of the company to be an information technology ally to our clients. What is a Business Plan? Appendix.
  • BIZIBLE  |  FRIDAY, MARCH 10, 2017
    [Information, Profiling] 9 Ways B2B Analytics Can Optimize Marketing Strategies
    For instance, an unqualified lead could spend a lot of time interacting with your content and be associated with a high lead score, even though their firmographics or technographics don’t fit your persona profiles. Attempting B2B marketing optimizations without accurate analytics is like flying blind. Why not?
  • KAPOST  |  FRIDAY, MARCH 10, 2017
    [Information, Profiling] The Top B2B Marketing Events to Attend in 2017
    To maximize time and prioritize focus at events, set a strategy to meet informational, relationship and sales goals. With an event this high profile, you also get fantastic networking opportunities. There are different events throughout the year throughout the US, so check the site for more information. Marketing visionaries.
  • VIDYARD  |  THURSDAY, MARCH 9, 2017
    [Information, Profiling] Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails
    It will be especially helpful for inside sales, field sales, and solution consultants: Inside Sales: Humanize and truly personalize prospecting emails by recording a webcam video of yourself or capturing a screen recording of your prospect’s website or LinkedIn profile in the background. More Information: Learn more: [link]. Vidyard.
  • NETLINE B2B MARKETING  |  WEDNESDAY, MARCH 8, 2017
    [Information, Profiling] The 2017 Human Resources Guide to B2B Content Marketing
    The 2017 Content Marketing Insights for HR Marketers Guide is a 7 page insights summary including: content trends, strategies, and goals – along with information on the new “Content Consumption Gap” marketers of Human Resource solutions and software need to be aware of. The 15 pg.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 8, 2017
    [Information, Profiling] Why It’s Time for SMBs to Implement ABM
    However, when you select your target accounts in ABM, you look at which business profiles are more likely to buy your product and thrive while using it. These insights will help you optimize your programs and provide sales with vital information needed to close the deal. SMBs Stand to Make Huge Strides with ABM. We’ve got you covered!
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 8, 2017
    [Information, Profiling] 6 of 14 rules for marketing like a billion-dollar martech unicorn
    We looked at their Twitter profile, LinkedIn, blog posts, etc., These “influencers” have built up a reputation as a trusted source of information. The following is a guest post by Jeremy Epstein , CEO of Never Stop Marketing. billion. The same applies even if you’re trying to jump start your marketing initiatives.
  • LEAD LIAISON  |  TUESDAY, MARCH 7, 2017
    [Information, Profiling] How to Get the Most Out of Visitor Tracking
    When a person is identified their activity, while anonymous, is connected to their present and future activity thereby creating a holistic profile of their interests. It makes it easy to tailor a salesperson’s follow up as the prospect’s interests and activities have been captured on their profile. Improve Conversions.
  • WEBBIQUITY  |  TUESDAY, MARCH 7, 2017
    [Information, Profiling] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. Sample review: “(The Search Monitor) offers great information.
  • CONTENTLY  |  MONDAY, MARCH 6, 2017
    [Information, Profiling] Facebook’s Algorithm Is Watching You, and 5 Other Stories We Loved in February
    On the surface, this is a story about Go Rando, a browser extension that randomizes your reactions in order to trick Facebook’s algorithm so it can’t profile you to a dystopian degree. It’s for the news feed algorithm, advertising message profiling, predictive analytics. Selected by Joe Lazauskas, editor-in-chief.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Information, Profiling] The Beginner's Guide to Small Business Marketing Online
    For local businesses, it's equally as important to have essential and updated information readily available for potential clients. It outlines everything you need to become an officially established small business, including tax and licensing information, and all the other resources you'll need to get up and running. What is blogging?
  • PUREB2B  |  SUNDAY, MARCH 5, 2017
    [Information, Profiling] 10 B2B Lead Generation Strategies for 2017
    In the past, we’ve mentioned that there’s an information overload when it comes to finding the right strategy, and now this is truer than ever. Profile Your Target Audience. When you publish valuable content that informs, educates, and entertains your target audience, you earn their loyalty. Read on to learn how.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 3, 2017
    [Information, Profiling] CaliberMind Offers B2B Orchestration with a Twist
    Users can define a list of personas and then assign them profile attributes such as job titles or company sizes. The system uses natural language processing to analyze these and build a profile of what they have in common. The assignments can be adjusted over time as new information becomes available. Unify B2B data.
  • INFER  |  FRIDAY, MARCH 3, 2017
    [Information, Profiling] Infer Extends Profile Management to the Oracle Marketing Cloud
    Customers can now use engagement data from Eloqua to build lead, contact and account-based profiles in Infer Profile Management. With this full spectrum of information, Infer Profile Management lets you easily build profiles over lead, contact, account and opportunity data directly from your CRM system.
  • DISCOVERORG  |  FRIDAY, MARCH 3, 2017
    [Information, Profiling] 4 Sales Team Weaknesses that Inhibit Revenue Growth
    The Profile of the Un-Salesman. Many organizations, administer cognitive aptitude tests to gauge incoming sales reps’ ability to quickly consume and process information as a barometer for their learning ability. The competitor in me quickly hit the “Back” button so I too could optimize my vehicle based on the attributes. Competence.
  • ACT-ON  |  THURSDAY, MARCH 2, 2017
    [Information, Profiling] Rethink Podcast #13: What It Means To Become An Advocate Marketer
    Jill’s LinkedIn profile. And then with that tidbit of information, how do you actually use it in a conversation so that you don’t seem like you’re just name dropping random facts? So it really depends on my role in sales, how deeply am I building a relationship and how “real time” do I need the information. NASCAR.
  • VIDYARD  |  WEDNESDAY, MARCH 1, 2017
    [Information, Profiling] Leveraging Video to Get More Sales Meetings [Podcast]
    We also use Rapportive, which helps me find contact information from LinkedIn profiles. I’ll often scan my newsfeed on LinkedIn for information to see what’s going on in my network, and so Sales Navigator gives me another space I can live in for all the companies I’m targeting and see updates day-after-day.
  • INFER  |  TUESDAY, FEBRUARY 28, 2017
    [Information, Profiling] Can predictive bring sales and marketing together?
    The goal is to get contact information to pass on to Sales for follow up and hopefully conversion. This company adopted predictive scoring and profiling to help it narrow down the best-fit prospects to follow up with and reduced the number of calls to 12 per MQL. You can’t hit everyone; you have to hit the right ones. My take.
  • JUNTA 42  |  SATURDAY, FEBRUARY 25, 2017
    [Information, Profiling] This Week in Content Marketing: Apple and Amazon Race to Content Dominance
    The article opines that picking up some high-profile podcasts might also serve as a valuable way for the music service to grow its revenue sources ahead of an expected IPO. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. 1. Notable news and upcoming trends.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 24, 2017
    [Information, Profiling] Five habits of highly-effective entrepreneurs
    Since birth, 918 New Zealanders (now in their 40s) have been the source of data for a research project looking at the relationship between genetic profiles and success , cleverly dubbed the “success gene theory.” Many of these factors are dictated by your personal and professional habits. Obsess over efficiency. Delegate responsibilities.
  • RADIUS  |  THURSDAY, FEBRUARY 23, 2017
    [Information, Profiling] Top Webinars You Should Watch For Marketing Success in 2017
    According to a 2016 report, 1 in 4 decision makers prefer Facebook when seeking information on a purchasing decision…ranking it ahead of LinkedIn and Twitter. For example, you could target businesses that have a strong social presence and then use that information to personalize direct mail ( ex: add Twitter handles to mailers ).
  • THE NEW STRATEGIST  |  THURSDAY, FEBRUARY 23, 2017
    [Information, Profiling] 5 Great Pinterest Marketing Resources
    Social Media Examiner is a wealth of information, and this podcast definitely delivers some extremely valuable tips. Shopify has crafted a beautiful and informative infographic detailing some significant points for marketers managing ecommerce sites. Is your brand getting great marketing results from Pinterest? Check out this article.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Information, Profiling] The 26 Best WordPress Plugins
    Publicize for WordPress allows you to automatically share blogs to Google+ profiles and other platforms you may use.” — Express Writers. WordPress is far and away the most popular content management system (CMS) for websites. It runs between 25% and 28% of all websites, and nearly 60% of all sites built using any sort of CMS platform. grow}.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [Information, Profiling] The Stories Behind 5 Social Networks That Never Caught On
    One of the first versions of a modern social network, where users could create profiles and interact with one another, is Classmates.com , which launched in 1995 and allowed users to network and share messages and photos with their childhood and college classmates. What was the first social network you ever joined? 1) Friendster. 2) Eons.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [Information, Profiling] 5 Steps for Improving Your Media Outreach: Insights From 1,300 Publishers
    The information proved to be invaluable for our digital PR team, so we wanted to share how the publishers’ insights can help your team improve your brand’s media outreach efforts in a five-step guide. The media needs content to report, and marketers need exposure for their content. 5 Steps for Improving Your Media Outreach. Build media lists.
  • ACTIVEDEMAND  |  WEDNESDAY, FEBRUARY 22, 2017
    [Information, Profiling] Why Agencies Should be Using Custom Facebook Audiences
    Increased ROI via Narrowed Targeting of Users That Fit Your Profile. demographic information or interests). Custom Facebook Audiences Is a Powerful Feature for Agencies and Marketers. While ad campaigns offered a broader the audience, it was more difficult to target a specific user group. At a glance, these include: Focused Targeting.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 22, 2017
    [Information, Profiling] How to Get More Leads From Social Media
    Add lead generation call to actions to your social media profiles. Because it takes some searching to find examples of good lead generation calls to action in peoples’ profiles. But I managed to find a few: Profile call-to-action. But ultimately, it’s all skewed information. Your analytics data holds vital information.
  • INFER  |  TUESDAY, FEBRUARY 21, 2017
    [Information, Profiling] The Front Lines of Predictive Intelligence
    Here’s what we’ve learned by using predictive intelligence to inform more advanced sales and marketing tactics. In addition, we use the scores to better understand our ideal customer profiles and personas, and to further personalize communications for audiences we want to prioritize in the buyer cycle. Lead Flow Prioritization.
  • DISCOVERORG  |  TUESDAY, FEBRUARY 21, 2017
    [Information, Profiling] 2016’s Most Prospected Companies By State
    Leverage Sales Intelligence to identify companies and contacts that fit your target profile AND to get triggers that indicate when they are most likely to buy. For more information on smarter prospecting, check out our ebook The Superhero life of Your Prospecting Email. well, they just aren’t. So, what does this mean? Not at all.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 20, 2017
    [Information, Profiling] Knowledge management in the age of social media
    In fact, many businesses used their official social media profiles to provide a better customer service. Information is one of the most important resource any organization has. The use of information, operational knowledge, and their distribution are able to lead an organization towards success. Social media trends. Conclusion.
  • PUREB2B  |  SUNDAY, FEBRUARY 19, 2017
    [Information, Profiling] How Personalization Affects Lead Nurturing
    Think about it this way: would you rather receive a marketing message reflecting generic industry and company updates OR would you prefer a message that provides you with relevant information based on your industry and chock-full of topics that are relevant to your needs and position? It isn’t that easy. Personalization Creates Trust.
  • JUNTA 42  |  SATURDAY, FEBRUARY 18, 2017
    [Information, Profiling] This Week in Content Marketing: Medium Picked the Wrong Business Model
    It’s a fascinating dissection of how to “leverage the dismissals, anger, mockery, and contempt of the population to prove credibility,” and Robert urges all marketers to become more informed on this manipulative technique. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
  • SNAPAPP  |  FRIDAY, FEBRUARY 17, 2017
    [Information, Profiling] Why Interactive Content Matters for Agencies
    Not only do you end up with content that buyers engage with, but you also have the opportunity to connect more information about a particular person in a more organic way – think about answering questions within an interactive quiz. Here’s what I learned from our Q&A session. Q: What's the Agency Partner Program at SnapApp?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Information, Profiling] Apply Yourself: 28 Marketing Awards Worth Going For
    When commercial real estate firm Colliers International approached Igloo Media to tell their stories, the creative agency built the "Building Icons" campaign -- a series of videos that profiled Australia’s most notable buildings and the architects behind them, which were shown on Qantas airlines flights after production. 1) AMA Awards.
  • SNAPAPP  |  TUESDAY, FEBRUARY 14, 2017
    [Information, Profiling] Interactive Content, Marketing Automation, and the Engagement Economy
    As a result, teams are turning to interactive experiences and marketing automation to more efficiently deliver personalized experiences that truly give customers a voice and collect important information at the same time. In this traditional white paper, you can see that there’s a lot of information packed into the document.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Information, Profiling] The 29 Best Social Media Monitoring Tools
    However—96% of the people who discuss brands online do not follow those brands’ owned profiles. The tool makes all of this information easy to digest, too, by sending customized alerts and digests based on e-mail preferences.” Social media monitoring is vital for virtually every B2B or B2C brand. 1) Socialbakers. 2) Netvibes.
  • HUBSPOT  |  MONDAY, FEBRUARY 13, 2017
    [Information, Profiling] 13 Web Design Trends to Watch in 2017
    Some websites are cutting out images and prominent navigation sections altogether, relying on a few choice lines of straightforward text to inform visitors about their company. It's a modern, uncluttered approach to presenting information. The landscape of web design is constantly evolving. 13 Web Design Trends to Watch in 2017.
  • ACT-ON  |  FRIDAY, FEBRUARY 10, 2017
    [Information, Profiling] 7 Steps to Achieving Optimal Sales & Marketing Alignment
    If sales and marketing can’t learn how to work together as a single team, speak the same language, and exchange information freely, then all the technology in the world won’t make a difference. Step 1: Get your buyer profiles on the same page. Prospect and buyer profiles can be a tricky business. Oil and water. Fire and ice.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 9, 2017
    [Information, Profiling] The B2B Marketer’s Essential Guide to WeChat Official Accounts
    Although a subscription account provides more frequent interaction opportunities with your followers, your profile is in a subscription account subfolder and your followers will not receive any specific push notifications when you post content. You may have heard that WeChat is a must-have mobile app in China. percent over last year.
  • ACT-ON  |  THURSDAY, FEBRUARY 9, 2017
    [Information, Profiling] Your 2017 Resource Guide to Digital Marketing Conferences
    It’s in a sortable and handy Google Doc that’s updated regularly and provides more resources than just information about conferences. Visit its website and social profiles, join any groups on LinkedIn, and follow Twitter lists and other online areas ripe with information. The smell of networking in the air. Best of all?
  • HUBSPOT  |  THURSDAY, FEBRUARY 9, 2017
    [Information, Profiling] 6 of the Best Messaging Apps for Different Scenarios
    What happens if we want to make plans, or exchange other contact information, like email addresses? You can use your phone number to set up Messenger -- which also syncs the app with your phone’s contacts -- and you can deactivate your Facebook profile, but still use Messenger to communicate with friends. I do. Those days are gone.
  • INFER  |  TUESDAY, FEBRUARY 7, 2017
    [Information, Profiling] 4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes
    Rather than relying on human intuition to inform their processes, these early adopters are leading the arms race for data by reinventing how their businesses operate based on intelligence that’s generated by AI and other related data science techniques. Use analytics to inform sales follow-up.
  • INFER  |  TUESDAY, FEBRUARY 7, 2017
    [Information, Profiling] 4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes
    Rather than relying on human intuition to inform their processes, these early adopters are leading the arms race for data by reinventing how their businesses operate based on intelligence that’s generated by AI and other related data science techniques. Use analytics to inform sales follow-up.
  • ENGAGIO  |  MONDAY, FEBRUARY 6, 2017
    [Information, Profiling] MQA – The All Important Account Milestone (Engagio on Engagio)
    For more information on what an MQA is, check out our post: What is a Marketing Qualified Account (MQA) ? Funnel 2 (in-profile accounts) : The Director of Sales Development watches an Engagio whitepaper, and the Demand Generation Manager downloads our Clear and Complete Guide to Account Based Marketing. Involve Sales Early and Often.
  • CHIEFMARTECH  |  MONDAY, FEBRUARY 6, 2017
    [Information, Profiling] How to transition from being a martech consultant to a full-timer
    When they eventually fill these roles, I find out that they either: hired a high-profile individual that was a full-timer elsewhere — someone they admit to begging to join their company. When we make decisions, we tend to be particularly influenced by recent information. Now I’d like a full-time role in martech. Careers
  • ACT-ON  |  MONDAY, FEBRUARY 6, 2017
    [Information, Profiling] Customer Lifecycle Metrics, Part 4: Convert, and Create a Customer
    They’ve become better educated and informed about your products and/or services, and your sales team is having more relevant conversations with them. Get Your Buyer Profiles on the Same Page. Conversion – now that’s where the action happens. Isn’t that the only metric that matters? Not quite. Achieving Sales and Marketing Alignment.
  • TONY ZAMBITO  |  SUNDAY, FEBRUARY 5, 2017
    [Information, Profiling] How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation
    This thought process led to misguidance where content is viewed as broadcasting information out to markets and customers. I am speaking about how personas ( buyer personas in particular) are often positioned as “profiles” to determine what people will read and where their “waterholes” are. Illustration by Hea Poh Lin. Why An Illusion.
  • NUSPARK  |  SUNDAY, FEBRUARY 5, 2017
    [Information, Profiling] How to Choose the Right Predictive Analytics Tool for Account-Based Marketing
    You can find big data in many walks of life, and there’s no reason to reinvent the wheel if you can make use of existing information. Development of Customer Profiles. B2B organizations are accustomed to the idea of defining their ideal client and creating personas to inform marketing and content. Filling the Gaps. Infer.
  • CONTENTLY  |  FRIDAY, FEBRUARY 3, 2017
    [Information, Profiling] The Best Branded Content of January: 5 Brands Embracing Real Facts
    Here are five brands that used January to focus on honesty, transparency, and useful information. Jack Altman, the CEO of Lattice, an HR software company, wrote an incredibly informative article about how to accurately calculate the cost of losing employees. During a normal year, we’d be talking about Super Bowl commercials.
  • HUBSPOT  |  FRIDAY, FEBRUARY 3, 2017
    [Information, Profiling] Amazon Echo vs. Google Home: 5 Important Distinctions
    Amazon Echo can be used the same way you might use any other type of voice search, and ask for things like news, weather, and information about what’s nearby. The Echo has Household Profiles, which allow multiple adults to use and modify shared features like shopping lists. It's official. Take Amazon Echo and Google Home, for example.
  • DISCOVERORG  |  THURSDAY, FEBRUARY 2, 2017
    [Information, Profiling] BEYOND IT: The Breadth of DiscoverOrg’s Sales & Marketing Intelligence
    Why did our co-founders Henry and Kirk pick Information Technology? More Than Just Information Technology Contact Data. In January, we released TEDD, which profiles Technology Engineering, Development and Design professionals. Well, IT budgets were still pretty big back then, so that’s one simple reason. Why so high?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2017
    [Information, Profiling] How to Write a Case Study: The Ultimate Guide & Template
    To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own. Combined, they'll allow you to gather enough information to put together a rich, comprehensive study. Switchers.
  • 3D2B  |  TUESDAY, JANUARY 31, 2017
    [Information, Profiling] Customer Centric Selling: The #1 B2B Sales and Marketing Trend in 2017
    Who do they talk to and what information do they seek out? This will enable you to learn continuously, create rich profiles and be on the forefront of market changes. Don’t cut corners and rely on salespeople for this information. “The purpose of any business is to create and keep a customer”— Theodore Levitt. Translation?
  • CONTENTLY  |  TUESDAY, JANUARY 31, 2017
    [Information, Profiling] How to Build a Better Lead Form
    You want to support the cause, but you also hate the intrusion of the hard sell and don’t want to give away your personal information. On the street, it’s not worth it for most people to take out a credit card and hand over sensitive information to donate to a charity when they can just do so on the computer in their homes.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 31, 2017
    [Information, Profiling] To Be Agile CMOs Must Align Digital and Traditional Marketing Strategies
    This is all about the inherently important need for your organization to have a single customer identity that unites behaviors across digital and traditional channels into one comprehensive profile. Reach a more precise level of targeting and segmentation by using cross channel behavioral information in real time. " Singles Only.
  • WEBBIQUITY  |  TUESDAY, JANUARY 31, 2017
    [Information, Profiling] The 29 Best Web Analytics Tools
    But web analytics tools ideally provide marketers with actionable information. These pieces of information come in an easily digestible form.” Sample review: “W3counter offers you over 20 real-time web stats report to help you have a detailed information about the incoming traffic to your website. Pricing: free.
  • ACT-ON  |  MONDAY, JANUARY 30, 2017
    [Information, Profiling] Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat
    So, you’ve attracted the attention of your prospects and captured their information. Trigger Emails : These automated emails are triggered based on specific events or dates, such as an action taken (or not) by a website visitor, or a meaningful change in a customer’s behavior or profile. Read the case study to see how they do it.
  • NUSPARK  |  THURSDAY, JANUARY 26, 2017
    [Information, Profiling] Who Owns Twitter (Marketing or Sales)?
    For sales reps , it’s all about establishing trust, finding common ground, and building relationships: Make connecting intuitive: Use a Twitter handle with your name in it, make sure your profile pic is of your face (not your dog, cat, or body parts) and put your Twitter profile link in your email signature. Social Selling
  • BIZNOLOGY  |  THURSDAY, JANUARY 26, 2017
    [Information, Profiling] 5 reasons B2B firms should invest in social media
    This is especially true of LinkedIn , where buyers look at personal profiles and company pages to get a feel for the people and the firm.This most basic reason for investing in social media is defensive. Here are the most common objectives we run across in our work with B2B firms. Establishing a professional presence. Research.
  • CHIEFMARTECH  |  WEDNESDAY, JANUARY 25, 2017
    [Information, Profiling] Everything a marketer needs to know about CDPs. Wait, what’s a CDP?
    You can download the latest CDP Industry Profile report from their site. The Evaluation section of the CDP Institute Library contains detailed information on those topics if you want to explore them further. But let’s not get too excited. That’s a pity, because CDPs have a great deal to offer. Of course not. Well, no.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Information, Profiling] 30 SEO Best Practices for B2B Organizations in 2017
    Sometimes Google will display page tagging differently than you want, put your company / product name first and destroy your keyword strategy, or even display outdated information. Users shouldn’t have to dig through your website to find the information they need , which is why a simple and user-friendly website navigation is crucial.
  • LEAD LIAISON  |  TUESDAY, JANUARY 24, 2017
    [Information, Profiling] Lead Liaison is Prepared to Revolutionize the Relationship Between Marketing and Analytics
    They top that with massive amounts of demographics and social insight to generate rich prospect profiles. For more information, visit [link] or call 1-800-89-LEADS (895-3237). . Allen, TX – Lead Liaison is revolutionizing the way marketers, executives, and salespeople receive and analyze their data. The Solution. Press Release
  • CONTENT STANDARD  |  TUESDAY, JANUARY 24, 2017
    [Information, Profiling] 3 Brands That Are Revolutionizing Instagram Marketing with Live
    After all, so much of the value of Instagram marketing (as with most social media marketing) value lies in shares and engagement over time, in fleshed-out profiles consumers can binge-view if they so choose, in generating more followers by proving your brand’s ability to generate (and respond to) comments. b ) Disinterest.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2017
    [Information, Profiling] The 32 Best Twitter Marketing Tools
    Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s You can get deeper information about your followers, where they are located, and when they tweet.” View monthly stats for tweets, tweet impressions, top tweets, profile visits, mentions, and new followers.
  • JUNTA 42  |  MONDAY, JANUARY 23, 2017
    [Information, Profiling] The 7 Traits of Successful Content Marketers
    Everywhere I travel I hear the objection – most marketers simply do not have the desire to be THE informational resource for their customers and prospects – they don’t want it enough. Marketers have to want to be THE informational resource more than anything or anyone else, says @joepulizzi. Desire. but desire is numero uno. Faith.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Information, Profiling] Why Facebook Ads Will Make You Successful in 2017 & Beyond
    Facebook’s growth has been tremendous -- and I don’t just mean the number of people who have a Facebook profile. The news and information site theSkimm used Facebook Lead Ads to attract new subscribers for its daily newsletter, seeing a 22% increase in lead quality at a cost per acquisition of just $1-2. You know it can provide that.
  • ACT-ON  |  MONDAY, JANUARY 23, 2017
    [Information, Profiling] Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
    Once you’ve managed to attract the attention of your prospects, it’s time to capture their information and convert them into leads. In part two of this series on customer lifecycle metrics, we’ll focus on the metrics that measure how well you’re capturing prospects, building their profiles, and getting them ready to buy.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 20, 2017
    [Information, Profiling] 5 Steps to Kickstart Your Account-Based Marketing Program
    Almost all of the tools you’ll use for account-based marketing will rely on correct, consistent, and complete information about your target accounts. More than two-thirds of B2B organizations said that their chief challenge in maintaining data quality is old or outdated information. But how do you get your foot in the door?
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 19, 2017
    [Information, Profiling] Tools and Tips for Outbound Sales Prospecting
    Author: Ernesto Castillo In my last blog , I explained why account-based marketing is important in outbound prospecting and how it should be used for account profiling and prioritization. Each day, the sales development team will focus their outbound efforts on targeting and profiling new accounts. We do everything with that in mind.
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2017
    [Information, Profiling] The 26 Best All-in-One SEO Tool Suites
    Successfully getting your content to rank highly and stand out from the vast ocean of blog posts, articles, website content, videos, infographics, and other types of informative and persuasive marketing pieces being produced requires making sure no component is missing and everything is working together. 15) URL Profiler. 2) ontolo.
  • HG DATA  |  WEDNESDAY, JANUARY 18, 2017
    [Information, Profiling] Technically Speaking: An Interview with Sean Kester, SalesLoft’s VP of Product Marketing
    On its own, SalesLoft makes selling more efficient, and the HG Focus integration allows us to use HG Data’s market intelligence to enrich the contact information we already have. As a result of this integration, sellers can seamlessly access a company profile or website and immediately understand what technologies the business is using.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 18, 2017
    [Information, Profiling] Customer Data Platform Industry Profile: A Look Inside the Numbers
    Most vendors did provide client counts, and several privately shared other information where the public data was clearly wrong. Also remember that some vendors provided information in confidence and we made estimates of our own for some others. You can download the report here. I'll wait while you do that. Sound of fingers tapping.)
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2017
    [Information, Profiling] 12 Questions You Need to Ask Before Hiring an SEO Company
    If you’re looking for more local traffic, they may recommend optimizing your local business profiles on directory and review sites. It seeks to understand what information a user is looking for when searching a keyword phrase and provides content catered to the intent behind the search. What metrics define “success” for you?
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Information, Profiling] How to Detox From Social Media Without Deleting Your Account
    But in light of the new year, some of our readers might be considering taking a break from their personal social media profiles as part of their resolutions. If you’re ready to unplug, we’ll be here with information on the latest news in social media when you get back. Think about it. Sound familiar? We get it, this is your job.
  • CONTENTLY  |  TUESDAY, JANUARY 17, 2017
    [Information, Profiling] The Evolution of Data Journalism
    Since 2005, the size of the digital universe (defined as all of the digital information that is created, replicated, and consumed in a single year) has grown by a factor of 33. The good news is that more information leads to an even playing field. By the 20th century, there was a noticeable shift in the way publishers used data.
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