• CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 24, 2015
    [Information, Profiling] Bombora Feeds B2B Data to Everyone
    It also attaches demographic information based on information they provide on the registration forms and the publishers have in their own profiles. All that information has many uses: [feel free to insert your favorite cliché about how data being important]. But I had never gotten a clear picture of exactly what they do.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Information, Profiling] Start engaging from the first click in the Customer Journey
    information contained herein has been obtained from sources believed to be reliable. GX Software disclaims all warranties as to the accuracy, complete- ness or adequacy of such information. GX Software shall have no liability for errors, omissions or inadequacies in the information contained herein or for. specific information.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Information, Profiling] Closing the Loop on Social Leads
    Monitor in 10 minutes a day: Learn how to monitor your social media profiles in 10 minutes a day with. draws in more qualified prospects who use search engines to find answers and information that that can be. Identify the paths people take to conversion, then, use that information to connect your social media lead. business.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 23, 2015
    [Information, Profiling] What Marketers Need to Know about Buyer Personas: A Q&A with Adele Revella
    You have to know how to use buyer personas to inform and enrich your marketing efforts. This was the real reason I knew I had to write the book.  We’re seeing too many articles about the need for buyer profiles and journey maps, but no one is talking about the need for buying insights. Adele Revella: This is a very good question. 
  • BIZNOLOGY  |  THURSDAY, APRIL 23, 2015
    [Information, Profiling] Content meets the B2B buying process (1 of 2)
    Bob informs me that an update version will be published later this year and is appropriately titled The Content Marketing Handbook. For more insightful information from Bob, go to www.bly.com/reports. This job is made even more difficult as there are typically three types of buyers with different informational needs and objectives. 
  • BIZNOLOGY  |  WEDNESDAY, APRIL 22, 2015
    [Information, Profiling] Survey says: ANZ Companies use social media for business
    The information presented in this report is vital for other organisations to learn trends, user habits, and gain insights. Facebook is most popular in Australia with 13, 400,000 Australian profiles currently active. Journalists are using social channels mostly to share and promote information as well as to raise brand awareness.
  • VIRALLY BLOG  |  WEDNESDAY, APRIL 22, 2015
    [Information, Profiling] Researching Your Market
    To develop a rich customer profile, you must research the behaviours, demographics, psychographics and geographics of your market. It’s always good to get informal feedback as many people can’t be bothered to directly say to a company what their comments are, whether good or bad. Behaviours:- attitude, loyalty and buying patterns.
  • LEADERSHIP  |  TUESDAY, APRIL 21, 2015
    [Information, Profiling] Marketing: What Has Not Changed —7 Tactics to Drive Better B2B Lead Generation
    What has changed in the marketing landscape is the profile of the buyer. Be Progressive with Lead Profiling. Don’t frustrate your existing leads by making them fill out the same information in different campaigns. Your online forms must be designed to gather new information about existing leads. Social Retargeting.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 20, 2015
    [Information, Profiling] 10 Retail Marketing Ideas to Boost Sales
    Whatever your goal, do a post campaign check-in to measure performance so you can use that information to shape your next campaign. A big piece of strategy is knowing what not to do and if something doesn’t work, you may choose to not do it again, or make some tweaks and retry it another time. 2. If so, was the campaign a success?
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 17, 2015
    [Information, Profiling] Why LinkedIn is a No-Brainer for your B2B Social Media Marketing
    provided some information, but they decided to hire a sales person instead of investing in marketing. I was on my morning run today and thought, “ They should just invest a little in LinkedIn for their marketing. Chances are you and your team have profiles on LinkedIn already. ” Market on LinkedIn. Help, don’t sell.
  • HINGE MARKETING  |  FRIDAY, APRIL 17, 2015
    [Information, Profiling] 7 Social Media Marketing Mistakes to Avoid With LinkedIn
    Having an Incomplete Profile Just like you would want to create a positive first impression when networking with a potential client face-to-face, it’s equally important to put forth a positive first impression on LinkedIn. Put your best foot forward and fill out your profile as completely as possible. 3. On LinkedIn?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 17, 2015
    [Information, Profiling] 6 Vital Features to Look for in Marketing Automation Software this Year
    Progressive Profiling. The art of gradually getting to know a lead is called progressive profiling. After a company has learned a certain amount of information about its lead, a call-to-action can automatically present itself to the customer. Marketers have to adapt to these changes. Lead Scoring Capabilities. Simple Interface.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 16, 2015
    [Information, Profiling] 8 (Free) Google Resources B2B Marketers Need To Know
    Coupled with the AdWords Twitter profile and a simple web page change monitor (like ChangeDetection.com ), the team at KoMarketing can easily stay on top of AdWords updates in an effort to determine the significance for client programs. Needless to say, Google continues to launch new functionality and change product offerings.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 15, 2015
    [Information, Profiling] 4 Advanced Tips to Optimizing Your LinkedIn Company Page
    Showcase Page is an offshoot of your company profile page. Once upon a time, you probably listed this information in your Products and Services tab, but LinkedIn did away with that function. You’ll fill in the same information that you did for your company page, but this time it’s specific to product or service.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Information, Profiling] “Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn
    It provides marketers with enriched data on known and anonymous prospects, including relevant business, profile, and behavioral information, so they can reach those prospects and customers. Meanwhile, she gets distracted by a personal phone call and closes her browser without providing any contact information.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 14, 2015
    [Information, Profiling] The 2 Most Important Concepts For B2B Content Marketing Success
    Too often, Buyer Profiles are nothing more than an attractive way to display obvious or demographic data. The type of information that is most helpful at this stage is vendor-neutral information that helps identify problems or symptoms. Are you overwhelmed thinking about how to launch a content marketing marketing effort?
  • HUBSPOT  |  TUESDAY, APRIL 14, 2015
    [Information, Profiling] Why Marketing Automation Needs Permission Marketing
    That''s permission marketing -- you''re volunteering your information up to the company, giving them permission to contact you. Your audience should provide permission for you to send them deeper information on the topics you discuss. Even if you''ve never heard the term before, chances are you''ve experienced permission marketing.
  • VIRALLY BLOG  |  TUESDAY, APRIL 14, 2015
    [Information, Profiling] So…. How’s Your Social Media Etiquette?
    There’s nothing worse than going onto somebody’s profile and seeing down posts or an argumentative employee. People seem to forget that the internet is a public platform and any information can be spread around the world in seconds. Ignorance. It is pretty self explanatory, but a lot of people overlook it. KellyCulver96.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Information, Profiling] Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter
    Joanna''s a “conversion copywriter” (a phrase my copywriter friends may want to adopt for their LinkedIn profiles), meaning she writes content that drives conversions and sells products. This info includes lessons, formulas, experiments, and other extremely useful information. And she''s not just any copywriter. Be different.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Information, Profiling] 8 Ways Home Builders Can Use Houzz for Lead Generation
    These eight tips will help you go from simply having a Houzz profile to managing a Houzz presence that produces tangible leads. 1) Include Strategic Keywords. Be sure your target audience discovers your profile when they search Houzz for terms that matter to them by including keywords in your business description and your projects.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Information, Profiling] 3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
    Although shorter forms mean you won''t get as much information from visitors, you can use strategies like progressive profiling to gather more information from them later on. Just like some words are more persuasive than others, some designs are more persuasive than others, too. What makes him or her tick?
  • HINGE MARKETING  |  FRIDAY, APRIL 10, 2015
    [Information, Profiling] 5 Essential Features of an Architecture Firm’s Website
    If you’ve won awards, been featured in a high profile publication, or achieved some other career milestone, then talk about it. In the digital age, buyers have a wealth of information readily available to them. Why would you want to provide information for free? It is vital that the first meeting be a harmonious one.
  • HINGE MARKETING  |  THURSDAY, APRIL 9, 2015
    [Information, Profiling] IT Marketing: What Every Technology Services Firm Should Know for Higher Growth
    That’s why, according to our research, 80% of buyers use your website to check you out – making your website the most common source for information about your firm. In addition to satisfying an audience demand, producing educational content helps build the profile of individual experts within your firm.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 8, 2015
    [Information, Profiling] Why CEOs Say Yes to Marketing Automation
    From lead generation to lead nurturing to qualification, and from channel to channel, marketing automation lets you gather information that helps you determine what that lead is looking for, and then helps you build a relatively personal relationship based on that information. Why all the noise about marketing automation?
  • KEO MARKETING  |  TUESDAY, APRIL 7, 2015
    [Information, Profiling] KEO Marketing Featured in Most Recent Issue of TechConnect Magazine
    Just as you want to convey a positive message to customers or prospects who might be looking for information about your company or industry, you should put the same effort into making a good impression on potential job candidates. Those tools are the same ones companies already use to communicate with customers and promote brand awareness.
  • LEADERSHIP  |  TUESDAY, APRIL 7, 2015
    [Information, Profiling] The Top B2B CMO Challenges
    You need to profile leads carefully and alert sales and marketing teams about updates and changes to these profiles. What you should measure is a factor of what that information can empower you to do. If you would like to receive updates and information about B2B lead generation, please click here.  . Just like that.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 7, 2015
    [Information, Profiling] Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts
    LinkedIn  allows your company to display its knowledge and expertise, while sharing high-level industry information. Revamp Your Profiles. Spring is a great time to update and optimize your social media profiles to provide users with a fresh appearance and accurate and detailed information about the company. Enjoy!
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 7, 2015
    [Information, Profiling] The Dirty Dozen Things You’re Doing Wrong with Your Email Marketing & How to Fix it Pronto
    So let’s share some information that can help you turn that lame subject line into something truly awesome: Successful Subject Lines Deconstructed. Rather, you can use information from previous purchases, webpages viewed or other data you may have to give your subscribers’ a more targeted message. You get the picture.
  • HUBSPOT  |  MONDAY, APRIL 6, 2015
    [Information, Profiling] 18 Facebook Post Ideas for New Home Builders
    However, you''re probably looking for some other ideas too so that your Facebook profile doesn''t become stagnant. Sharing information about the local area gives homeowners or prospective buyers a sense of the area and is an extremely important part of the research process. It''s the photos! Home buyers LOVE photos! 12) Video Tours.
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 6, 2015
    [Information, Profiling] Lead Generation That Converts Leads into Sales Opportunities
    Keep the ‘giving of information’ at a comfortable leve l. They come to your site for information. People start to question the value of providing too much information on forms before you’ve earned their trust. Start with requesting basic information such as an email address. challenge.
  • MARKETING ACTION  |  MONDAY, APRIL 6, 2015
    [Information, Profiling] Customer Lifecycle Metrics, Part 4: Convert, and Create a Customer
    They’ve become better educated and informed about your products and/or services, and your sales team is having more relevant conversations with them. Get Your Buyer Profiles on the Same Page. Conversion – now that’s where the action happens. Isn’t that the only metric that matters? Not quite. How do you make it happen?
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Information, Profiling] 10 Myths About Lead Quality: Busted
    However, this requires an extensive amount of time since your team will have to physically reach out to every lead and build a profile. Explicit data is generally demographic information about the lead that will help you indicate if that person and their company is a good fit with your organization. Myth 1: Any lead is a Good Lead.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 2, 2015
    [Information, Profiling] 5 Traffic-Driving B2B Blog Topic Ideas
    If you don’t sell on or have an e-commerce that you can pull testimonials from, consider reaching out to some of your loyal customers and offer links to their websites or social media profiles in exchange for a review. Most long-form content is 600-2,000+ words, and should be informative and backed by external research or statistics.
  • FATHOM  |  WEDNESDAY, APRIL 1, 2015
    [Information, Profiling] The Twitter-Google Agreement: 4 Keys to Getting the Most from This New Development
    Since the original agreement between Google and Twitter expired in 2011 Google has had to crawl Twitter’s site for information, which caused only a small portion of the tweets to be indexed by Google. It’s been almost 4 years since Google has provided real-time tweets in their search results. What does this deal mean for Twitter?
  • FATHOM  |  WEDNESDAY, APRIL 1, 2015
    [Information, Profiling] The Twitter-Google Agreement: 4 Keys to Getting the Most from This New Development
    Since the original agreement between Google and Twitter expired in 2011 Google has had to crawl Twitter’s site for information, which caused only a small portion of the tweets to be indexed by Google. It’s been almost 4 years since Google has provided real-time tweets in their search results. What does this deal mean for Twitter?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 1, 2015
    [Information, Profiling] Data Management and Modern Marketing: Platform Enhancement Q&A
    With one billion audience profiles pre-loaded into the Oracle DMP powered by the Oracle Data Cloud, marketers get immediate reach. The following Q&A is the first installment in a series of content focused on providing insight into innovations and technology enhancements for modern marketers. This combination is very powerful.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Information, Profiling] Cracking the Code for ROI: Linking the Marketo and Google Worlds Together
    Armed with this information, marketers can now create more intelligent AdWords campaigns by focusing their bidding on the keywords that generate the most revenue—regardless of whether the purchase was made on or offline. But, there’s good news: we are one step closer to cracking the code. Let me break down what this means for you.
  • LEADERSHIP  |  TUESDAY, MARCH 31, 2015
    [Information, Profiling] If You Dream About Going Rogue, Do It!
    Think about the time Mark Zuckerberg wore his usual hoodie and jeans when meeting with high-profile bankers and investors just before Facebook went public. If you would like to receive updates and information about B2B lead generation, please click here.  . —Be a Fearless CMO, Deliver Exceptional Results   . Not quite.
  • MARKETING ACTION  |  MONDAY, MARCH 30, 2015
    [Information, Profiling] Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat
    So, you’ve attracted the attention of your prospects and captured their information. Trigger Emails : These automated emails are triggered based on specific events or dates, such as an action taken (or not) by a website visitor, or a meaningful change in a customer’s behavior or profile. Read the case study to see how they do it.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [Information, Profiling] Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
    But this is easier said than done because in order to become customer-centric you need to truly understand your ideal customer profile. Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo. As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0
  • HINGE MARKETING  |  THURSDAY, MARCH 26, 2015
    [Information, Profiling] Analyzing Your AEC Competitors’ Online Presence to Gain a Competitive Advantage
    Buyers expect to have information at their fingertips to evaluate firms. Is their firm profile filled out? As AEC firms’ online presence becomes more and more critical to driving new business, it is important to understand how your firm stacks up against the competition. Are the images small and/or low quality? Congrats!
  • VIRALLY BLOG  |  THURSDAY, MARCH 26, 2015
    [Information, Profiling] The Pros and Cons of Social Sign-in
    It is using your social media profiles as a tool to login somewhere or create an account or for us at Virally we use it for gaining access to content. Social Sign-in takes the information you have already given the social network and made publicly available to create an account or download content. The Cons of Social Sign-In.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 24, 2015
    [Information, Profiling] Adobe Marketing Cloud Marches Towards Martech and Adtech Integration
    In the case of customer data, the “profiles and audiences” core service maintains a Master ID that is mapped to identities in the different solutions. Adobe recognizes this and is working on it, but so far has only integrated four of its nine solutions with the profiles and audiences core service. Naturally, this caught my attention.
  • VIDYARD  |  TUESDAY, MARCH 24, 2015
    [Information, Profiling] Posting Video Content Online: 5 Essential Considerations
    Social sharing icons on the web page, reference to social profiles at the end of the video and ongoing social engagement from you, the originator of the video, all increase your chances of social success. This information becomes the driving force behind any adjustments in your approach and is critical to our final consideration. 5.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Information, Profiling] Starting a New Job? 8 Tips for Having a Great First Day
    All of this information gathering will give you context for the marketing strategy you''re about to be a part of. To help you familiarize yourself with your new boss, have a look at his or her Twitter account, LinkedIn profile, and any writing they publish (either on the company blog, their personal website, or an external site like Medium).
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Information, Profiling] 12 Tools & Resources to Help You Create Better Buyer Personas
    One of the biggest challenges you are likely to encounter revolves around actually gathering the information you need to construct your personas. Ideally, you’ll sit down with your customers and chat with them face-to-face to uncover things that will inform your persona development. What kind of information are you lacking in?
  • MARKETING ACTION  |  MONDAY, MARCH 23, 2015
    [Information, Profiling] Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
    Once you’ve managed to attract the attention of your prospects, it’s time to capture their information and convert them into leads. In part two of this series on customer lifecycle metrics, we’ll focus on the metrics that measure how well you’re capturing prospects, building their profiles, and getting them ready to buy.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 20, 2015
    [Information, Profiling] Using Customer Data to Inform Your Personalization Strategy
    In fact, your buyers begin to share information about themselves, what they’re interested in, and what their pain points are well before they formally introduce themselves. By providing your buyers with the information that meets their needs, we open the door to meaningful, engaging relationships with prospects and clients alike.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 20, 2015
    [Information, Profiling] A Detailed Guide to Using Slideshare Analytics
    The ability to impart information quickly, in a visual way that appeals to how humans think and recall that information, is fantastic. Ann is also a frequent conference speaker and contributor to high-profile marketing blogs. Slideshare has become a staple of content creation in recent years. SlideShare
  • THE FORWARD OBSERVER  |  THURSDAY, MARCH 19, 2015
    [Information, Profiling] 4 Steps To Align Your Sales Approach With Inbound Marketing
    Information. And each time the buyer need more information the seller could exact another pound of flesh and exert influence over the seller. But now, with nearly unlimited information on the Internet, the buyer can avoid the seller until much later in the process. after the buyer is armed with all the information they need.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Information, Profiling] How to Easily Create Custom Pin It URLs for Pinterest
    When a viewer clicks that link, a Pin It window will open in their browser that includes all the customized information ready to go. Cross-promote on your social profiles. Nowadays, many marketers -- especially those in the ecommerce space -- are using Pinterest to achieve their business goals. How the Pin It URL Generator Works.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Information, Profiling] How Inbound Marketing Can Boost Enrollment for Daycares
    This is where initial research and general education is gathered to help inform the parents of their options. It’s key to position your brand as helpful and informative. FAQ items to provide general information and commonly asked questions for new parents. The Parent’s Journey. Awareness Stage. Gather an email right away.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 17, 2015
    [Information, Profiling] Are you in a social media experiment?
    Combining psychometrics and Big Data analysis, here is a small sample of what companies can now discern about you simply from your public social media stream: If your parents were divorced before you were 21 … based solely on what you like on Facebook (Likes are public information). The answer to this question is, of course, YES.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 17, 2015
    [Information, Profiling] 3 Ways to Mine a Marketing Pot of Gold
    As a result, it's challenging for marketers to intersect their knowledge of the customer profile across these channels to better refine their targeting, communications, and strategy over time. In the spirit of the St. Listen and respond to both positive and negative comments about your brand, products, and services.
  • PWB MARKETING BLOG  |  MONDAY, MARCH 16, 2015
    [Information, Profiling] Social Media Image Size Guide [INFOGRAPHIC]
    In fact, June 2013 was the last time I published information on correct sizing of images! Each social media profile has unique size specifications and failure to properly size images may result in misalignment, cutting off part of the image or simply not being able to post them. Having trouble managing your social media?
  • VERTICAL RESPONSE  |  MONDAY, MARCH 16, 2015
    [Information, Profiling] 4 Ways to Improve Your YouTube Channel
    Improve your profile. You also want to provide relevant information about your product and business. Here’s a look at a complete profile: Notice that the example has all of the following: Business logo. Are you creating videos to promote your business’s image, product or service? Enticing cover art. Link to website.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 16, 2015
    [Information, Profiling] How to Use LinkedIn to Generate Leads
    Create a polished and personally branded profile on LinkedIn. If you haven’t already, spend some time perfecting your profile to make sure it is clear what you do and what your strengths are. You never know who’s reading the information. Check out individual profiles. Tweet You need to rethink the way you use LinkedIn.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Information, Profiling] How to Learn Social Media Marketing: 41 Resources for Beginners
    So they have profiles on every network, and every network looks exactly the same; line after line of self-promotion. These blogs are always fresh with actionable information you can use to improve your marketing: 1) Social Media Explorer. Never auto-post your content to your social profiles. This is not going to bring results.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Information, Profiling] Four Strategies for Matching Gift Success for Your School or Nonprofit
    Proper matching gift marketing requires several tattoos on many body parts, such as matching gift requests on your emails, calls-to-action on your social media profiles, and asks on your donation page. On a matching gift page, you should define matching gifts, detail their benefits, and inform donors about matching gift programs.
  • MARKETING ACTION  |  FRIDAY, MARCH 13, 2015
    [Information, Profiling] Landing Pages that Convert, Part 1: The Basics of Design
    Your visitor has to want the content enough to trade their contact information for it. They get valuable information in return – and the better it is, the more it fulfills the promise, the better you look to that potential buyer. The landing page form will have fields that allow you to collect information about your prospects.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 12, 2015
    [Information, Profiling] 10 Examples of Highly Impactful LinkedIn Profiles
    And the first place to start is through your LinkedIn profile. While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. Elements of a LinkedIn Profile to Consider. Need more information?
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Information, Profiling] 10 User Generated Content Campaigns That Actually Worked
    While each of their campaigns were slightly different, there were some commonalities between them: Each brand promoted its campaign over its own website and social profiles to gain traction. First, you need to inform participants about what will happen to the content they create following submission in clear, easy-to-understand language.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 11, 2015
    [Information, Profiling] Get Found Faster: 10 Tips for Successful Local SEO
    94% of smartphone users look for local information on their phone and 84% take action as a result, such as making a purchase or contacting the business. For detailed information on everything there is to know about how Google views mobile sites, see their Mobile Guide. Local searches are big business. The trouble is getting it. Google.
  • SYNECORE  |  TUESDAY, MARCH 10, 2015
    [Information, Profiling] Why Define? Persona-Based Content Marketing Personalization
    You’ll also want to record detailed information for each buyer including name, job title, industry or company info, and demographic info. As you collect information about your customers, you’ll have the ability to develop very granular personas for them. So far, we’ve explored only one— channel based personalization. How can I benefit?”
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, MARCH 10, 2015
    [Information, Profiling] Practice Your LinkedIn Profile Before Going Live
    The whole goal of this program is to help you become a rapid learner – so you can quickly master new information or pick up new skills. Rapid Learning Mini-Course Video #6. Welcome back to the sixth video in this mini-course on rapid learning. So far, we’ve focused on Dumping , Chunking and Sequencing. Working Smarter
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Information, Profiling] What Schools Should Ask on Landing Page Forms
    What information do they need to help make their decision of where to apply? You may have different events and program information you can share based on their time of enrollment. What information are they looking for when speaking to prospective students? That’s where smart fields and progressive profiling come in.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 9, 2015
    [Information, Profiling] Marketing Technology of the Future: Beyond the Customer Data Platform
    Look for systems that are designed to accommodate incomplete information, check for differences between actual and expected performance, and adapt gracefully to failures. What’s left to hold things together is a core of profile data shared by the analytical and content engines. have no trouble talking about that. More about that later.
  • BIZNOLOGY  |  FRIDAY, MARCH 6, 2015
    [Information, Profiling] Troubleshooting your B2B marketing data problems
    When you know that there is a job change and you have the new information, you must move the contact to the new company in your database.  It’s a good idea to send along behavioral data like communications preferences.  Problems range from duplicates, to key-entry errors, to missing data elements, and beyond.  Where should we start?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 5, 2015
    [Information, Profiling] Three things you MUST know about the psychology of complaining
    The customer is not listening to everything you say The confirmation bias phenomenon means that we are more likely to notice information that confirms a prior belief than information that challenges it. When presented with ambiguous information, we are most likely to interpret it in ways that reinforce our prior beliefs. Loudly.
  • HUBSPOT  |  THURSDAY, MARCH 5, 2015
    [Information, Profiling] Why Journalists Are Outranking Marketers in Search (And How We Can Compete)
    Company Blogs and Publications Have Significantly Different Profiles. Our second comparison looked at page-one ranking marketing terms by topic: informational, tactical, newsworthy, and strategic. Be sure to refresh “old” content as new information becomes available. How much better? Nearly 800% better. Here’s what we found.
  • ENGAGE  |  WEDNESDAY, MARCH 4, 2015
    [Information, Profiling] Can You Actually Future-Proof Your Brand?
    The reason is simple: Consumers are supremely well informed and far more likely to investigate the real value of products than to rely on logos.”. Despite a relatively short lifespan, Google has expertly reinvented itself over the past decade. A  quote in a  Wired  profile on Google sums it up nicely: “Google is not really a search company.
  • FATHOM  |  TUESDAY, MARCH 3, 2015
    [Information, Profiling] Mobile-Friendliness Will Officially Affect Your Site’s Rankings
    In the official announcement, Google stated, “When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps.” For more information on mobile configurations, see: Select Your Mobile Configuration.
  • HUBSPOT  |  TUESDAY, MARCH 3, 2015
    [Information, Profiling] 38 Incredibly Amusing Twitter Bios
    Also, imagining Mr. Trainor saying, “He who smelt it,” while looking as dapper as he does in his profile picture is a little slice of added amusement. Why we’re amused: UberFacts fills our brains with seemingly unnecessary information all day, every day. Also, that profile picture/header image combo, though! You bet. Bacon.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 3, 2015
    [Information, Profiling] Creating Content is a Waste of Time – Until You’ve Mapped the Buyer Journey [Part 1: Define The Buying Journey]
    An Aberdeen study , Crossing the Chaos: Managing Content Marketing Transformation , revealed just how few companies have truly mapped the customer buying process, moved from profiles to personas, and clearly understand their customer’s lifecycle. Content needs context, and that context is the customer’s buying journey. Connection.
  • KEO MARKETING  |  MONDAY, MARCH 2, 2015
    [Information, Profiling] How B2B Marketers Can Get the Most Out of LinkedIn
    Then seize every opportunity to join in a discussion or provide helpful information. People who find your input helpful will then click on your profile and learn about your company. Pay attention to your company page and employee profiles. Your company page is your central place to share information on LinkedIn.
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 2, 2015
    [Information, Profiling] Google Analytics Filters: Tips To Avoid Common Mistakes
    Profile filters can help you organize your data and drill down to specific metrics or traffic segments you care about. Google Analytics filters actually work by permanently removing any data from your profile that doesn’t match the specific conditions of your applied filters, with no way of getting that information back.
  • HUBSPOT  |  SUNDAY, MARCH 1, 2015
    [Information, Profiling] The Essential Guide to Using Mobile Messaging Apps in Your Marketing
    Just recently, China’s Ministry of Industry and Information Technology released data on text messaging usage in the country. Kik also has a built-in web browser so that people can share information from the web. There’s also an option for ads to appear in the user’s profile page. This post originally appeared on Agency Post.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 28, 2015
    [Information, Profiling] What Jeffrey L. Ogden is thankful for this weekend
    This Saturday I simply want to share the 4 things I am thankful for, especially after the loss of great men yesterday: Feel free to check out my LinkedIn profile at the top right, which I consider a blogging best practice. Journal, which informs me every morning (except Sunday). We even have a great offer for members there. Jeffrey L.
  • WRITTENT  |  FRIDAY, FEBRUARY 27, 2015
    [Information, Profiling] 7 Great Features in Writtent to Spot Amazing Writers
    Our writer profiles include location, so you can determine how easy it will be to collaborate and chat about your project in real time. Metrics matter an awful lot, and we provide you with the most up-to-date information possible on a writer’s past performance. Know Upfront When Your Content Will be Delivered. Writtent 3.0
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 26, 2015
    [Information, Profiling] Tim’s Pithy Party: Homepage Sliders
    The ones that give you ZERO information about what’s on the next slide, so all you can do is wait or blindly click and hope something interesting pops in. Got some high-profile client logos? We’ve got a new blog series! . Meet Tim Croteau, a Web Project Manager for eMagine. It totally should, but it doesn''t. --Tim].
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Information, Profiling] How to Use LinkedIn for Business Development
    After building a strong LinkedIn profile for each of your key business development team members, use the following three steps as a guide: 1) Participate in LinkedIn Groups You will meet people who have shared professional interests by joining LinkedIn groups. The importance of networking has not gone away. On LinkedIn? Social Media
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Information, Profiling] How Your AEC Firm’s Brand Affects Recruiting Top Talent
    Can they easily find more information about careers on your website? This might mean sharing company photos, quotes, or profiles of your current employees to allow interested candidates to gauge the internal culture of your firm. How will your firm attract top talent in the coming years? Do you share career opportunities on LinkedIn?
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Information, Profiling] 3 Ways to Be Your Customers’ BFF
    In order to accurately understand and communicate with your customers, you need their correct contact information. It’s easy to look at your database and believe that it’s the right information. However, even a 1% mistake such as the wrong LinkedIn profile, can result in 99% effectiveness instead of 100%.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Information, Profiling] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    If you''re going to use text in your cover photo, keep it concise; your photo will be much more informative and engaging. 4) Don''t hide content behind your profile picture. Because of the way that Profile Pictures are featured on Facebook Pages, there''s a section of your cover photo that won''t appear unless you click on it.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Information, Profiling] Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO
    Links from third party web sites to a user''s profile. Even if Google does not get information in the Twitter data feed that allows it to understand who is retweeting whom, Google could still use link data to better understand whose profiles are most important. In turn, Google would display tweets in search results in real time.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 25, 2015
    [Information, Profiling] Ready, Set, Tweet! Twitter Basics for B2B Marketers
    81% of followers are more likely to take action on information shared via Twitter. But before you do, you’ll want to take a close look at your profile page. It’s important to make sure your brand’s profile page is ready for prime time. For years, I was a Twitter lurker, and it took me a long time to get comfortable diving in.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Information, Profiling] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    Per Google guidelines , your Merchant Center account lets you manage your product information, while your AdWords account helps you manage your ads and campaigns (in this case, of your product information). Visualizations – support technical information with graphics, outlines, and other simple visualizations to aid in usability.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 24, 2015
    [Information, Profiling] Learn From Annoying Mistakes Marketers Make
    The Solution: Deploy progressive profiling to avoid annoying customers. From repeating email promotions to not making content accessible across all your channels, avoid these common marketing mistakes which can alienate prospects. We know the modern consumer is demanding and who can blame them? Ford Channel: 725,904 views.
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Information, Profiling] 8 Rookie Mistakes You Might Be Making With Buyer Personas
    Buyer personas help you better understand your current and potential customers, what their pain points are, what information they need, and how you can position your offering to meet their needs. If you don''t have enough information on a particular persona, remove it. Psychographic information is what makes your personas so powerful.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 23, 2015
    [Information, Profiling] Why Your Team Needs a Lead Scoring Model
    The first thing to determine is whether or not a lead fits your ideal customer profile (Do they have the right job title? The next step is to collect the prospect’s behavioural information, which you can gather from his or her digital body language. What constitutes a worthwhile lead? How does lead scoring work? on Thurs.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Information, Profiling] 15 B2B case studies show how content marketing drives ROI
    OPENTEXT : A software solution for enterprise information management, created a personalized new customer onboarding site offering a variety of assets (white papers, checklists, product pages, ebooks, case studies) and content to welcome new clients and provide upsell, cross-sell opportunities. These profiles are split by language (e.g.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 23, 2015
    [Information, Profiling] Get Started with Video Marketing: DIY
    We’re hardwired to love video, and if it’s an enjoyable video (informative, funny, highlights a problem or issue) we become more engaged. It’s more information, and it’s better absorbed. At any given moment buyers are searching for useful information that will inform them, educate them, or help them solve a problem.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 20, 2015
    [Information, Profiling] Understand Your Target Market: 3 Steps to Creating Customer Personas
    Digging into the depths of your target market by creating customer personas or profiles can help ensure your product and marketing efforts are strategic and on point. There’s a lot of information on the topic, so we’ve narrowed it down to three simple steps to help you pull together the framework of personas for your business.
  • CMO ESSENTIALS  |  FRIDAY, FEBRUARY 20, 2015
    [Information, Profiling] Skeptical, Informed Buyers vs. Excited, Uninformed Buyers – A Tale of Two Journeys
    Let’s play a quick, marketing-themed game of “would you rather…” Would you rather pass a skeptical but well-informed buyer along as a lead to your sales team, or an excited but uninformed buyer? The more content a buyer consumes, naturally, the more informed he or she will be which results in a higher overall lead score.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 19, 2015
    [Information, Profiling] Ensighten Transforms Web Tags into Rich Customer Data
    This regains control that is lost when partners place their own tags on company Web pages and don’t necessarily share the resulting information. As I’m sure you see coming, Ensighten’s next step is to assemble the tag data into detailed individual profiles for personalization, testing, attribution, and other purposes.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 19, 2015
    [Information, Profiling] 5 Super Simple Ways to Show Your Readers You Understand Them
    explained to her that, as with any digital marketer, my job involves consuming little bits on information – constantly. Whether that means jumping on the phone, having them fill out an editorial questionnaire, monitoring their social profiles/comments in forums, etc., it’s important to learn how to talk the talk, so to speak.
  • VIRALLY BLOG  |  WEDNESDAY, FEBRUARY 18, 2015
    [Information, Profiling] It’s Win Wednesday!
    As visitors download the file we capture their social profile in our social CRM. Data includes email address and any other information publicly available on their profile. Calling all marketing agencies! We have a little competition for you for Win Wednesday. KellyCulver96. The post It’s Win Wednesday!
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 17, 2015
    [Information, Profiling] NGData Gives Enterprise Marketers a Customer Data Platform of Their Own
    If you read my recent post on Customer Data Platforms Revisited very, very closely, you might have noticed it listed a category of data vendors who “store unified profiles and expose to other systems”, which is pretty much the core definition of a Customer Data Platform. But, until today, I’ve never discussed NGData.
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 17, 2015
    [Information, Profiling] These Customer Service Quotes Will Inspire You to Change Your Service Philosophy
    Related Stories Discover CEO: “Everything Is Moving to the Phone” On the Hook: How to Spot Hot Prospects, Both Online and Over the Phone Building An Organic Audience Profile to Inform Your SEO Strategy. In marketing, you see a lot of listicles that don’t live up to the adjectives in their titles. And that is inspirational.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 17, 2015
    [Information, Profiling] How To Use SlideShare For Content Repackaging
    But our […] Author information Ann Smarty Ann Smarty contributes a monthly column on Slideshare. Ann is also a frequent conference speaker and contributor to high-profile marketing blogs. Content repackaging is the number one content strategy that not enough people are using. SlideShare
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