• KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 16, 2014
    [Information, Profiling] How Print Publications Impact B2B Content Marketing Development
    As the MarketingSherpa article infers, B2B buyers’ review of vendor information extends beyond online research. But B2B SEOs can leverage this realization to make more informed online marketing decisions. Just note that after 3 searches, you will be asked to create a free profile to use this tool. Final Thoughts.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 16, 2014
    [Information, Profiling] How To Build Your Following On SlideShare
    It provides a platform for recycling content, providing quick fire information in a memorable way, creating useful presentations, and attracting a user base that is more visual in their learning style. Author information. Ann is also a frequent conference speaker and contributor to high-profile marketing blogs. Ann Smarty.
  • HINGE MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Information, Profiling] It’s All About the Relationship: Andrew Sobel on Becoming a Visible Expert?
    This profile focuses on Andrew Sobel, a Visible Expert for business consulting. Even more importantly, though, the press releases began to get reprinted by smaller journals and organizations, saturating the web with information about his new book. ” On His Own. ” “My first two clients when I left Gemini were CEOs.
  • SAZBEAN  |  MONDAY, DECEMBER 15, 2014
    [Information, Profiling] The Do’s and Don’ts of Using Facebook for Business
    But just signing up and posting a profile picture won’t get you the results you’re hoping for. DO: Keep people informed. Do it in a way that’s Facebook-appropriate: Use photos, be friendly and warm, and keep it informal. 'The benefits of using Facebook for business are now well trod ground. DO: Keep it light.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 15, 2014
    [Information, Profiling] Lead Generation via Influencers and Experts in 4 Steps
    Do they work with companies that fit your ideal customer profile? Secondly, experts stay experts by continually updating their knowledge of industry trends, information, key players, tools and ideas. Most of us know this as influencer marketing , aka influence development. Testing and refining your messaging and value proposition.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 14, 2014
    [Information, Profiling] Data Management: Essential Best Practices For Getting Started
    This involves profiling the data and assessing the impact of poor quality data on the organization’s performance and profits.” 'Data is the fuel of all our marketing activities. Our customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Reality Check.
  • VIRALLY BLOG  |  FRIDAY, DECEMBER 12, 2014
    [Information, Profiling] Why you should write an ebook
    The best kinds of ebooks are the ones that really give away some valuable ideas and information. Virally will enable you to track the return on investment from your Ebook or whitepaper by capturing the social profiles and email addresses of each person that downloads your content. Still struggling for content? Events
  • VIDYARD  |  FRIDAY, DECEMBER 12, 2014
    [Information, Profiling] Video Best Practices that Apply in Every Industry
    As part of the NES Financial video strategy, our future videos will profile an actual investor who took part in the EB-5 program and was able to successfully receive permanent residency for themself and their family. But the approach we take in getting to that end result should be relatively similar. It should be related to your brand.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Information, Profiling] Start engaging from the first click in the Customer Journey
    information contained herein has been obtained from sources believed to be reliable. GX Software disclaims all warranties as to the accuracy, complete- ness or adequacy of such information. GX Software shall have no liability for errors, omissions or inadequacies in the information contained herein or for. specific information.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, DECEMBER 11, 2014
    [Information, Profiling] Closing the Loop on Social Leads
    Monitor in 10 minutes a day: Learn how to monitor your social media profiles in 10 minutes a day with. draws in more qualified prospects who use search engines to find answers and information that that can be. Identify the paths people take to conversion, then, use that information to connect your social media lead. business.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Information, Profiling] Does Your College or University Have Too Many Social Media Accounts?
    'It’s tempting to jump on the social media bandwagon and create multiple profiles for the various departments and athletics teams within your college or university. The answer becomes clear when you understand the drawbacks of maintaining multiple profiles. social media profile is, in a sense, a creature all its own.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 11, 2014
    [Information, Profiling] Internal Social Business for Leaders series: 1. Your profile
    The first post will cover the most fundamental aspect of it: your profile in the social platform. The main point I want to make here is: your profile in your internal social platform should not be a replica of your LinkedIn or Facebook profile. The photos in your profile. Your profile appeared first on Biznology.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Information, Profiling] 10 Ways to Mix Up Your Visual Content on Social Media
    Blogs are a valuable tool to build your brand’s public profile and make your company more accessible. Here''s an example from Fairtrade''s Facebook Page : The key to great infographics is to use as little text as possible, add interesting icons and use colors to make your information stand out. The best answer: a variety.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Information, Profiling] Top Trends in A/E/C Marketing for 2015
    They’re on the go, looking to access information quickly and intuitively – and from a range of different devices. If firms fail to capitalize on new form factors, audiences will turn to online information sources that are easier to read and engage with regardless of the device they use. 1) Responsive Websites.
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 8, 2014
    [Information, Profiling] Five Keys to Successful B2B Marketing in 2015
    Consumers will continue to be better informed than ever. Consumers have been empowered by the amount of information on the web and they are using it for more than simple entertainment and social engagement. higher the cost, the more informed the customer will be. Conduct informative webinars and product demonstrations.
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 8, 2014
    [Information, Profiling] The Power of Storytelling with Personalized Video
    'On a matrix of customer profitability and advocacy, every brand has an ideal customer profile. The most effective stories are easy to digest and simple to understand, yet are peppered with information that helps the customer make better decisions. Key questions emerge from this segmentation. Operations & Technology Trending
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Information, Profiling] 12 Essential Elements of Guest Blogging Proposals That Get Accepted
    In order to create exceptional content , you must be able to provide value for your audience, which comes in the form of expertise, experience, humor, exclusive information, unique point of view, etc. You can also link to your LinkedIn profile, a Twitter account, or another social network to help confirm you’re a real person. docx.”.
  • VIDYARD  |  MONDAY, DECEMBER 8, 2014
    [Information, Profiling] 4 Ways Marketing Automation + Video Integration = Smarter Marketing
    to product how-to’s, consumers are being entertained and informed by a massive global library of streaming cinematography every second of every day on every type of device. Sales is able to pick up the phone and have an informed conversation with the lead , and also have a much higher chance of closing the deal. Nuff said. minutes ).
  • MARKETING ACTION  |  MONDAY, DECEMBER 8, 2014
    [Information, Profiling] Sales and Marketing Alignment vs. Integration, Part 2: Driving Change
    We have to understand that the buyer has access to more information, which gives them more power than ever. Secondly, provide information. My father loves to say, and it’s a great quote, “In the absence of information, the imagination takes over.” This blog post is an edited transcript of the second part, driving change.
  • MARKETING ACTION  |  SATURDAY, DECEMBER 6, 2014
    [Information, Profiling] Which Marketing Software Applications Matter to B2B Marketers?
    Capture: Marketing automation offers many ways to capture the contact information of prospects who have responded to offers or messages, making it easier to move the contact into the funnel. Scoring: Lead scoring allows marketers to qualify leads by assigning pre-determined values to their behaviors and profile characteristics.
  • LEADERSHIP  |  FRIDAY, DECEMBER 5, 2014
    [Information, Profiling] Interesting Infographics: The Science of Building Buyer Personas
    this is where you collect the demograhic information about your target audience. this can include sales, calls and outcomes, returns and user profiles. Construct the profile of your buyer persona. However, in case you need more persuasive proof of the power of targeting, read this infographic created by Single Grain. Analytics.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 5, 2014
    [Information, Profiling] How to Easily Edit Your Twitter Profile
    'Having a sharp profile with eye-catching photos is key to standing out on Twitter. In our latest episode of Tips in 2, we tell you how to easily edit your Twitter profile information including header photo, profile photo, name, bio, location, website link and theme color. Happy editing. All rights reserved.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 4, 2014
    [Information, Profiling] Use Video Viewing Data to Improve Lead Qualification and Conversions
    That’s powerful information, and knowing which videos are helping you generate leads, pipeline and revenue allows you to focus your video marketing efforts on what’s working, and get more value from your videos. Check out the integration page here or email acton@vidyard.com for more information! Content Marketing video
  • HINGE MARKETING  |  TUESDAY, DECEMBER 2, 2014
    [Information, Profiling] Top Trends in Technology Marketing for 2015
    For this reason, it’s important to create clear and informed social media policies to manage your firm’s social sharing. The high-profile hacks and breaches of the past year are a harbinger of things to come, the consequences of which can be catastrophic. 1) Buyers of technology services want to be educated. ” Voice.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 1, 2014
    [Information, Profiling] Radius Provides High Quality Data on Small Businesses
    It supplements these with conventional data sources to capture businesses with a limited digital profile. The imported records include basic company information and other attributes the client has preselected, but the system will not correct or enhance existing CRM records. This latest vision was appealing enough to attract $54.7
  • HINGE MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Information, Profiling] Top 10 Marketing Techniques for Professional Services
    In fact, our research shows that when clients go to check out professional services providers, 80% use online sources of information compared to 55% using traditional references. If they do, they don’t realize that there are proven strategies for building an expert’s profile. Defining Marketing Techniques. 8) LinkedIn.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 28, 2014
    [Information, Profiling] Good Password = Good Idea
    While it’s tempting to rush through these sign up processes to place your order faster or start using the product more quickly, you want to use a strong password (or passwords) to keep your information and data secure. Don’t use personal information or common words as a password. Here’s the list: 123456. password.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 27, 2014
    [Information, Profiling] 10 Marketing Tools To Be Thankful For
    There is so much important information to sift through, and apps that help record audio, video, and/or notes enable us to store and manage the consumption and delivery of content. 'Marketing is evolving in many exciting ways. To mark the U.S. Keyword Management- SEO and PPC strategies are critical to smart online marketing.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Information, Profiling] How to Create a Winning Google Plus Profile
    'Google+ provides the blank slate for a solid social media profile with unlimited link and text opportunities. Compared to the scarcity of a bio on Twitter and Instagram with minimal text and link opportunities, Google Plus is the place to maximize your social business with solid information to attract your ideal customers and fans alike.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 25, 2014
    [Information, Profiling] Six Key Elements of Successful B2B Social Media Strategies
    It’s very easy to veer off course with the rapid influx of new information and discoveries on the web. Focus specifically on your primary objectives within the social media community, bookmarking interesting information for a more detailed investigation later in the day. Anyone with an email address can create an account. Focus.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 25, 2014
    [Information, Profiling] The Never-Ending Cycle: Content Informs Data Informs Content
    'The most effective content is informed by strong data. Data should inform all facets of your marketing strategy and go a long way towards removing the guesswork from marketing altogether. Data also informs the best time to reach your customer. Just as content relies on data, data informs content. Data Is King.
  • B2B MARKETING TRACTION  |  MONDAY, NOVEMBER 24, 2014
    [Information, Profiling] The 6 Most Common B2B Questions about Twitter
    To do this, you need to set up a Twitter profile. Go to your profile to read Tweets from the Twitter accounts you are following. Also remember that the best Tweets include a link to some valuable information or a full article, video or blog post, so you need to leave room for the link ( see below for how to shorten links ).
  • BLUE FOCUS MARKETING  |  SUNDAY, NOVEMBER 23, 2014
    [Information, Profiling] Nominate Your Favorite @SocialEmployee Advocacy Leader #EmployeeSEAL @Tom_Peters
    The submission form will help provide more information, but since this is a Twitter award you can send a tweet. The #EmployeeSEAL Award will be profiled on the  Blue Focus Marketing Blog.  'Nominate your favorite employee – @SocialEmployee Advocacy Leader. So where did this inspiration for the #EmployeeSEAL orginate?  Criteria.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 21, 2014
    [Information, Profiling] Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
    customer profiles. Sailthru builds a history of information about individual customers. This makes it extremely flexible, which is very important in the fluid world of marketing information. The system can scan, classify and tag company’s marketing contents and then use the tags to build a customer’s content consumption profile.
  • SYNECORE  |  FRIDAY, NOVEMBER 21, 2014
    [Information, Profiling] Casting a Social Net: How to Get People to Naturally Share your Site on Social Media
    For instance, readers must feel there is some gain in sharing, such as providing the information to other like-minded people, or supporting a specific cause by making certain knowledge known. After signing up in this manner, users can share content from your site directly to their social media profiles. Make Sharing Simple.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Information, Profiling] 7 Questions to Ask Before Creating a Video Campaign
    Whereas if you want to create short profile videos for all your products, or create how-to videos, then the sky’s the limit. Having this information is vital for understanding the needs of your audience and optimizing your videos. First of all, you’re not alone! However, setting up a video campaign doesn’t have to be difficult.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Information, Profiling] A Beginner's Guide to Retargeting Campaigns
    List-based retargeting works after you already have someone''s contact information in your database. You can use pixel-based ads to generate leads -- the ads will direct people to landing pages where they can give over their information. But in reality, the buyer''s journey is probably not so linear. Let''s dive right in. Awareness.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 20, 2014
    [Information, Profiling] Lead Scoring Strategies for Agencies: Best Practices
    This information can demonstrate whether your company has a strong plan for growth as well as whether or not there are any headcount issues. It might be a high-profile company in a certain sector, or a Fortune 500 organization.” 'How can agencies help businesses develop lead scoring strategies that get results? Settling the Score.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 19, 2014
    [Information, Profiling] How to Do Competitive Analysis in a Crowded Industry
    The Internet has made information about the competition more accessible for researchers. gather this information from the websites, their social media platforms, from interviews and customer surveys. You can survey your customers to find out which competitors were included in their review. Contact New Incite today.
  • EMAGINE B2B BLOG  |  WEDNESDAY, NOVEMBER 19, 2014
    [Information, Profiling] 10 Commandments of Social Media For B2B
    Not only are your social media profiles tools to promote your business’ content, but you also need to promote the channels themselves. Add links to your profiles to email signatures, on marketing collateral, and the top right hand corner of your website. When creating your calendar make sure to detail when content (i.e. Social Media
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Information, Profiling] 7 Ways to Promote Your Slideshare Presentation
    Presentations can be both hosted and noticed […] Author information Ann Smarty Ann Smarty contributes a monthly column on Slideshare. Ann is also a frequent conference speaker and contributor to high-profile marketing blogs. 'Slideshare is the largest Powerpoint sharing community on the web, but it is so much more than that.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Information, Profiling] Image Recognition technology is a goldmine for marketers
    The overlay of geographic and demographic information, combined with the rich insights offered by the social graph, offers marketers a valuable mix of data. However creepy the instantaneous nature of facial recognition technology might seem, the reality is that your information is already public, available for analysis.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Information, Profiling] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
    In order to successfully engage and add value, you have to do more than just present information about your products and services, much of which they can learn about on their own via the Internet and social media. But nowadays, you have to go even further than mining publicly available about your prospects. So what are these insights?
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 18, 2014
    [Information, Profiling] 3 Ways To Use Your Data Today For Successful Marketing In 2015
    With 80% of today’s buyer’s journey taking place online, the experience a prospect has visiting your website and the information s/he encounters along the way is critical. Use your visitors’ company profile, web behavior and associated buying stage to personalize the web experience to fit each visitor. BUILD THE ULTIMATE CONTENT PLAN.
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Information, Profiling] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    This is the mistake I see most often on Twitter -- stop sharing your Instagram photos directly to your Twitter profile! Instagram photos are also not indexed in your collection of Twitter photos that are featured prominently on your profile. 'Here''s how many marketers handle their social media strategy: Craft update. see 2.7% 1 a.m.
  • WRITTENT  |  SUNDAY, NOVEMBER 16, 2014
    [Information, Profiling] 7 Ways to Spot Epic Copywriters for Your Site
    An epic copywriter understands the value of making this information available. They have high-profile clients. 'Need some web content for a landing page? No problem, hire a copywriter. Yes, there are many good writers out there, but not all of them can produce the type of copy that prompts action. Here’s how you spot the pros….
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 13, 2014
    [Information, Profiling] 20 Tools We are Thankful for as B2B Online Marketers
    As we were going around the room, rattling off all kinds of great time-savers and organizational sidekicks, I thought to myself, “It’d be pretty selfish of me to keep such great information to myself.” Next time you see a quote on one of our social media profiles, chances are Quozio is responsible! Enjoy! Evernote.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 12, 2014
    [Information, Profiling] Great News for companies in Tampa/St Petersburg, Florida – the BMA is coming
    If you check out the View My Linked in Profile on the top right you will see this important new role. Be the primary repository of the best in business-to-business marketing information and resources. 'The Business Marketing Association is coming to Tampa Bay  soon – within weeks. on marketing topics. Petersburg area.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 12, 2014
    [Information, Profiling] Understanding Cookies, Part 1: A Guide for Consumers
    It’s up to us to understand ad targeting and behavioral analytics so that we can make informed decisions about what levels of privacy are important to us, what we’re willing to share, and how much the benefits of allowing access to our data may outweigh any potential drawbacks. As online consumers, our privacy is becoming a commodity.
  • 3D2B  |  TUESDAY, NOVEMBER 11, 2014
    [Information, Profiling] 5 B2B Cold Calling Tips That Achieve Sales Results
    Pinpoint Your Customer Profile. You need to ensure you understand clearly your targeted customers’ profile—who they are, the markets they participate in and the issues they are likely to be facing. With company websites and social media, it’s easy to research and discover vital information about a company. Cold Calling Tips.
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Information, Profiling] How BuzzFeed Makes Money: An Inside Look at Their Sales Process
    So we walk through all that information with a client, and once they have sign off, then we start really collaborating with them. Same thing on Twitter and Facebook if their profile is public, and I’ll also do a Google search to see if their name comes up in the news. What kind of information do you put into cold emails?
  • EARNEST ABOUT B2B  |  FRIDAY, NOVEMBER 7, 2014
    [Information, Profiling] Email Marketing for different buyer personas
    recently wrote about how emailing to purchased data is a waste of time and the value of progressive profiling to build-up a better insight into your contacts before you speak to them. They’re deeply analytical and will go over every detail - as much information as they can get. Navigation dominant. Tool dominant. Successful.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 6, 2014
    [Information, Profiling] 6 Survival Tips for Content Marketing Island
    Similarly, you need a content strategy in place to inform your daily, weekly, and monthly content marketing activities, and to keep you from getting off-course as a result of external events in your industry. Their free account allows you to add up to three social profiles before you hit the paywall. Tip 1: Find a Friend.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 5, 2014
    [Information, Profiling] How to Develop a Strong Visual Brand on Social Media
    Visual social branding refers to what your social media content looks like -- your profile picture, your cover photo, and especially your social posts. Considering up to 90% of information transmitted to the brain is visual, it’s no surprise that people respond well to great design. 'The new world of marketing is increasingly visual.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 5, 2014
    [Information, Profiling] The Secrets to Building a High-Growth Marketing Team
    In fact, I’ll take it a step farther: I can get all I need from a candidate''s LinkedIn profile. In my business, I would look at it as a huge red flag if someone did not have a solid profile up on LinkedIn. 'Congratulations on that budget approval! It''s time to start hiring and building your marketing team. The Hiring Process. hirin
  • WRITTENT  |  TUESDAY, NOVEMBER 4, 2014
    [Information, Profiling] 5 Things You Can’t Blog Successfully Without
    Are you presenting the information in a manner that appeals to them? Do you have active profiles on  social media sites like Facebook, Twitter, and Google+? 'Blog successfully and you cam smile all the way to the bank. Bloggers like Michael Arrington rake in up to  $800,000 per month ! But it’s not quite that simple. You just can’t.
  • KOMARKETING ASSOCIATES  |  MONDAY, NOVEMBER 3, 2014
    [Information, Profiling] 3 Online Marketing Elements The B2B Organization Should Not Overlook
    Some of these areas, as identified by B2BMarketing.net, include: Making sure the contact information on all local listings is correct. Moz Local is a good tool for this purpose, as it scans the top local directories (including Google and Bing maps) in order to make sure your business information is correct. Size Doesn’t Matter.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 3, 2014
    [Information, Profiling] Why’s it important to get LinkedIn connections?
    And please note that we have View My Linkedin Profile at the top right of this blog. Great way to get more people to check out your LinkedIn profile. Information Technology and Services. 'The award-winning marketing expert Jeff Ogden of Find New Customers explains how you can get better results from LinkedIn. That is right.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 3, 2014
    [Information, Profiling] Introduction to Lead Management
    Centralized lead qualification process prior to sending leads to the sales team to filter raw inquiries and disqualify those that don’t fit your ideal customer profile (ICP). Provide qualification information for each lead while making it clear who owns the lead. Lack of lead management impacts lead conversion and ROI. Are they a fit?
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Information, Profiling] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    What information would they find helpful that you can provide? Optimize Your Profiles. Just like with your main website, use keywords to get your social media profile found via search. 'Would you like your social media strategy to help increase website traffic, leads and sales? These five things can help make that happen.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Information, Profiling] How to Future-Proof Your Content Marketing Strategy
    Some “hot” techniques -- like inherently manipulative keyword stuffing and forum profile linking -- are snuffed out of practice by improvements to the Google algorithms. In Upworthy''s headline, you satisfy your curiosity by clicking through to the video for the information. 'Trends come and go in the world of digital marketing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 28, 2014
    [Information, Profiling] Can B2B Social Media Marketers Keep Up With Kim Kardashian?
    Salesforce is a B2B company worth highlighting for their impactful Twitter profile. Their Twitter profile is composed of industry related news, helpful tips, success stories and an appropriate mix of branded and unbranded tweets. Providing exciting and timely information is another area where Kim excels across social media platforms.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Information, Profiling] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
    find a company, one that fits my profile, and I add two decision makers, a middle manager, and a few non-decision makers on LinkedIn and Twitter. My With all of the content out there, it’s important to give people in your funnel information that they will engage with. 'OK, I’ll admit it. My bad.). ” Say what? Who But don’t worry. You
  • NUSPARK  |  MONDAY, OCTOBER 27, 2014
    [Information, Profiling] 10 Customized LinkedIn Communication Tactics That Will Increase Response
    These ten tips will help you get the most out of your LinkedIn profile. Your Profile. 1.Tune up your profile. Your profile is your first impression when you interact with other members and your brand should be strong throughout. complete profile looks professional while an incomplete one screams amateur.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 27, 2014
    [Information, Profiling] 10 Ways to Optimize Your Lead Conversion Rate
    When people ask for information, they expect a rapid and personal response. Go above and beyond, especially when it comes to those leads that fit your ideal customer profile. The prospect may have responded to marketing campaigns and provided basic contact information, but sales professionals need much more than that.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 26, 2014
    [Information, Profiling] 5 Tips For Maximizing Your Video Marketing
    Videos are ideal for condensing large amounts of information that you want your audience to absorb easily and fluidly. This makes them perfect for ads, product explainers, brand or company stories, profiles, personal messages, and internal or external office communications. Follow Daniel on Twitter @firmflair. million words.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 24, 2014
    [Information, Profiling] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
    It then enhances the data with business and demographic information from public Web pages, social profiles, and third party sources including Zoominfo , InsideView , and Orb Intelligence. 'A couple of weeks ago, I wrote that “predictive everywhere” is one of major trends in data-driven marketing. Is SalesPredict right for you?
  • BIZNOLOGY  |  THURSDAY, OCTOBER 23, 2014
    [Information, Profiling] Are you tired of playing Google’s game?
    That’s a pretty big deal in today’s information-overloaded world. Writing books and being seen as an authority thought leader can result in speaking gigs, interviews and high-profile clients who want to work with the best. 'Have you ever been in a crazy-making relationship where you can’t do anything right?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 22, 2014
    [Information, Profiling] 3 Don’ts of small business content marketing
    If your business can land a high profile client willing to allow you to mention their name and use their image (tastefully), you are golden. Know their names, and use that information on the web site, when they sign on. Content marketing is one of the most valuable of these tools. Find out how below. Don’t fight this. Good luck.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 22, 2014
    [Information, Profiling] Are You Using Automation Tools to Help in Social Media?
    HootSuitePro  – Allows you to manage up to 50 social media profiles, schedule your content and report your analytics. Insights  – Provides information about your Facebook audience. 'We’re all trying to do more with less. When it comes to social media, it’s no different. Courtesy of: SurePayroll.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Information, Profiling] Why Is No One Paying Attention to My Content on Social Media?
    You need to analyze exactly where your audience gets their information, who they trust and admire, and how they prefer to consume content. Your owned media is everything including your company blog, business website, social profiles and email lists. What is social amplification? Amplification strategy. Find your audience.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Information, Profiling] 43 Tweetable Answers to Top Questions About Twitter
    22) Should hashtags be included in user profiles? Hashtags in a user profile can help your profile appear in the “People” tab in Twitter search results for the searched hashtag.  Find information on when to tweet here.  Another user cannot access this information.  was dubbed "Queen Tweet.". Twitter Questions.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Information, Profiling] 5 Crucial Things CMOs Need to Know from the IBM CMO Study
    'Every year IBM releases the key findings from their Global C-suite Study and everyone scrambles to dig through it to find that one piece of information that might change their entire marketing strategy. CMOs fall into three distinct profiles. CMOs influence CEOs more than almost any other exec. You have to be quick and adaptable.”
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 21, 2014
    [Information, Profiling] 3 Free Tools to Create an Awesome SlideShare Presentation
    First of all, a few words about PowerPoint which I am not including into the list […] Author information Ann Smarty Ann Smarty contributes a monthly column on Slideshare. Ann is also a frequent conference speaker and contributor to high-profile marketing blogs. She has 7 years of experience in search and social media marketing.
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 21, 2014
    [Information, Profiling] Message Personas: 40 Questions for your Buyer Personas
    Information Sources: What is your preferred mode of communication? Where do you go to get information when researching or problem solving? To wrap, here’s an example of one way to take the answers above and create a single page profile to share with the rest of your team and Sales partners. Describe yourself. What is your title? 
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Information, Profiling] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    Formerly, all inbound form submissions were counted as leads, including the ones from current members who were just visiting the website looking for information. This information – often available in real time – is essential for identifying cross-selling and up-selling opportunities. But what if you have a small team?
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Information, Profiling] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    Formerly, all inbound form submissions were counted as leads, including the ones from current members who were just visiting the website looking for information. This information – often available in real time – is essential for identifying cross-selling and up-selling opportunities. But what if you have a small team?
  • BIZNOLOGY  |  THURSDAY, OCTOBER 16, 2014
    [Information, Profiling] Link Building Basics: Tracking Results
    By leveraging the information you glean from tracking your current campaign you can optimize your strategies in the future for increased efficiency. Track the types of links you are getting and ensure you have a wide variety of link types in your backlink profile. In previous posts we covered the basics surrounding: Niche analysis.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 16, 2014
    [Information, Profiling] Email marketing: Is emailing purchased data a waste of time?
    That’s where progressive profiling comes in. It’s a technique that’s commonly used on landing pages, microsites and websites driven by marketing automation platforms and invites your contact to complete a few pieces of information in exchange for something of interest – usually a piece of content. B2B Marketin
  • VIDYARD  |  THURSDAY, OCTOBER 16, 2014
    [Information, Profiling] Research to Revenue: How to Master Social Selling
    There is so much more information about your prospects available to you now than, well, ‘before’  - both professionally and on a personal level. So if they go to LinkedIn to consume their industry information, be there. Does your LinkedIn profile scream “QUOTAAA CRUSHERRR”? 'People don’t like to be interrupted. Research.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, OCTOBER 15, 2014
    [Information, Profiling] Manufacturing Buyers Read Print Trade Magazines (Shocking!)
    In fact, I agree with the survey findings, which is why I closed my Facebook page — AND deactivated my personal profile. Manufacturing buyers also use industry and supplier websites to source information. ” Well, haha, I have this little secret. just never thought to niche myself. Like everyone, I lumped them in with B2B.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Information, Profiling] 10 Reasons Social Logins Could Be a Game Changer
    They use existing login information from your various social networks, such as Facebook for Twitter to create a single sign-on experience. Social logins provide businesses with personalized data and profiles to create this more targeted experience. Read on for a crash course on social logins and why you may want to consider using them.
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Information, Profiling] Marketing Automation Tips for Manufacturers
    To give you a starting point, here are a two helpful, non-biased comparison tools to help provide more specific information on the marketing automation solutions available: https://www.g2crowd.com/categories/marketing-automation. Identify pieces of content that will require contact information be submitted in order to access. link].
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Information, Profiling] Marketing Automation Tips for Manufacturers
    To give you a starting point, here are a two helpful, non-biased comparison tools to help provide more specific information on the marketing automation solutions available: https://www.g2crowd.com/categories/marketing-automation. Identify pieces of content that will require contact information be submitted in order to access. link].
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 14, 2014
    [Information, Profiling] CommandIQ Gives Marketers Flexible Database and Messaging Options
    The only thing that’s certain is a CDP will create a multi-source database of customer information. But it doesn’t find near matches based on similarities among inputs, append external data to customer profiles for enrichment or cleansing, or offer semantic processing for unstructured data. Selections define who will see the message.
  • MARKETING ACTION  |  MONDAY, OCTOBER 13, 2014
    [Information, Profiling] The Benefits of Marketing Automation for Sales: Give Your Teams X-Ray Vision
    Using a combination of behavioral tracking and attribute profiling, marketing can create segments that have meaning for sales messaging and then deliver relevant communications that match the prospect’s interests. But the people who do engage  are much more informed and ready to buy, and the system identifies them accordingly.
  • 3D2B  |  WEDNESDAY, OCTOBER 8, 2014
    [Information, Profiling] 4 Steps to Rock Solid Marketing Lists
    After all, if you rush into a marketing campaign without cleaning up your list and collecting critical data first, you end up wasting time chasing duplicate leads, trying to reach contacts that are no longer in the company or looking for incomplete information in the midst of a campaign. 'Preparation Precedes Performance. Match and Merge.
  • FATHOM  |  WEDNESDAY, OCTOBER 8, 2014
    [Information, Profiling] Facebook Relaunches Atlas: What Does It Mean?
    They can also sell the information to marketers, but our personal identities are still protected. Facebook, on the other hand, identifies you specifically and aggregates all the data in your profile. This enables the company to sell the data in the context of your personal information. So, what’s the big deal? What’s new?
  • E-QUIP  |  TUESDAY, OCTOBER 7, 2014
    [Information, Profiling] Beware of Misusing Personality Assessments
    few days later I was told that I didn''t get the job because my personality profile indicated I was less suited for sales than the other finalist. They can be useful in helping us recognize our personality tendencies and how they compare with those we work with—assuming they agree to share that information. But that''s not the case.
  • FATHOM  |  TUESDAY, OCTOBER 7, 2014
    [Information, Profiling] Let’s Get Personal: Focusing On the Human Side of Your Digital Presence
    Emphasize people whenever possible: Does your blog have profiles and backgrounds for your authors? While this isn’t necessarily a requirement of an informational website, it can be useful when it comes to relating to your audience. Show your reader why the information on your webpage is relevant. Embracing the Human Aspect.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Information, Profiling] Buyer Persona Basics
    If you understand their profiles, you’ll be able to market products and solutions that can help each persona (and the members of the group they represent) with their specific challenges, which will lead to you generating and converting more leads and prospects. Those buyer personas you create are indispensable tools. Create Buyer Personas.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Information, Profiling] Buyer Persona Basics
    If you understand their profiles, you’ll be able to market products and solutions that can help each persona (and the members of the group they represent) with their specific challenges, which will lead to you generating and converting more leads and prospects. Those buyer personas you create are indispensable tools. Create Buyer Personas.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 6, 2014
    [Information, Profiling] Avoid These 5 SEO Faux Pas
    Reposting other people’s information is tempting, but it’s important to both get permission and give source credit. Add extra value to the information by adding your own angle to the information or sharing another point of view that provides context for your audience. Share your thoughts in the comments.
  • LEAD411  |  THURSDAY, OCTOBER 2, 2014
    [Information, Profiling] Dreamforce Cheatsheet for Sales Pros
    They are digitally-driven, socially connected, mobile, and empowered with unlimited access to information and people. 'General. Attire : Business casual – Don’t forget to wear comfortable shoes. Weather : San Francisco 10-Day – It’s usually awesome in October. Mon 6:00 PM. Moscone North ( map ). Mon 8:00 PM.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Information, Profiling] 10 Things B2B Marketers Should be Doing on LinkedIn
    Provide your employees with a standard company description for their LinkedIn profile, and a one-pager of any company policies you have around the Dos and Don’ts on LinkedIn. In 2011, LinkedIn introduced new Profile sections designed for college students. LinkedIn recommends Influencers based on your profile. Divide and conquer.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 30, 2014
    [Information, Profiling] The Biggest Lesson I Learned this Year As A CEO
    Observing the leadership qualities of high-profile CMOs, I have been able to share with you a few of their success secrets in the CMO Spotlight series. Team building events, employee education opportunities, Think Tank sessions, informal huddles, etc. '2014 has been quite an enlightening year for me so far. Everybody wins!
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Information, Profiling] A Simple Guide for an Effective Inbound Call Strategy
    Consider using a cloud-hosted communications system like Voxox for routing the calls to the right people, based on the customer’s interest or profile. But that being said, the two can easily go hand-in-hand. Embracing an inbound call strategy can give you an edge above those that rely on self-service and automation. Learn more here.).
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Information, Profiling] 6 Handy Tools to Monitor Social Media Success
    The image-based social media site offers information on impressions, reach and frequency to help you evaluate engagement with your audience. With this information you’ll have the knowledge of what kinds of images are resonating with your followers so you can share more content like it in the future. Image courtesy of Instagram.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Information, Profiling] How to Optimize Your LinkedIn Profile for Social Selling
    For a person not in sales, unless they''re looking for a new job or they publish a lot of public-facing content, it’s not the end of the world if their LinkedIn profile isn''t 100% perfect. With this purpose, your profile becomes a lot more important. 1) Create a buyer-centric profile. 4) Keep your profile public.
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Information, Profiling] 33 Tweetable Tips That'll Help You Master LinkedIn [Infographic]
    1) Before a presentation, update your LinkedIn profile; attendees will review it to assess your credibility. 2) Transform a generic link to your website into a call-to-action, especially on company profiles. 4) Share high-quality information with your network to create connections that become alliances. — Ethos3. Prove it.
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