• MARKETING ACTION  |  MONDAY, MARCH 30, 2015
    [Information, Profiling] Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat
    So, you’ve attracted the attention of your prospects and captured their information. Trigger Emails : These automated emails are triggered based on specific events or dates, such as an action taken (or not) by a website visitor, or a meaningful change in a customer’s behavior or profile. Read the case study to see how they do it.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Information, Profiling] Start engaging from the first click in the Customer Journey
    information contained herein has been obtained from sources believed to be reliable. GX Software disclaims all warranties as to the accuracy, complete- ness or adequacy of such information. GX Software shall have no liability for errors, omissions or inadequacies in the information contained herein or for. specific information.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Information, Profiling] Closing the Loop on Social Leads
    Monitor in 10 minutes a day: Learn how to monitor your social media profiles in 10 minutes a day with. draws in more qualified prospects who use search engines to find answers and information that that can be. Identify the paths people take to conversion, then, use that information to connect your social media lead. business.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [Information, Profiling] Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
    But this is easier said than done because in order to become customer-centric you need to truly understand your ideal customer profile. 'Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo. As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0
  • HINGE MARKETING  |  THURSDAY, MARCH 26, 2015
    [Information, Profiling] Analyzing Your AEC Competitors’ Online Presence to Gain a Competitive Advantage
    Buyers expect to have information at their fingertips to evaluate firms. Is their firm profile filled out? 'As AEC firms’ online presence becomes more and more critical to driving new business, it is important to understand how your firm stacks up against the competition. Are the images small and/or low quality? Congrats!
  • VIRALLY BLOG  |  THURSDAY, MARCH 26, 2015
    [Information, Profiling] The Pros and Cons of Social Sign-in
    It is using your social media profiles as a tool to login somewhere or create an account or for us at Virally we use it for gaining access to content. Social Sign-in takes the information you have already given the social network and made publicly available to create an account or download content. The Cons of Social Sign-In.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 24, 2015
    [Information, Profiling] Adobe Marketing Cloud Marches Towards Martech and Adtech Integration
    In the case of customer data, the “profiles and audiences” core service maintains a Master ID that is mapped to identities in the different solutions. Adobe recognizes this and is working on it, but so far has only integrated four of its nine solutions with the profiles and audiences core service. Naturally, this caught my attention.
  • VIDYARD  |  TUESDAY, MARCH 24, 2015
    [Information, Profiling] Posting Video Content Online: 5 Essential Considerations
    Social sharing icons on the web page, reference to social profiles at the end of the video and ongoing social engagement from you, the originator of the video, all increase your chances of social success. This information becomes the driving force behind any adjustments in your approach and is critical to our final consideration.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Information, Profiling] Starting a New Job? 8 Tips for Having a Great First Day
    All of this information gathering will give you context for the marketing strategy you''re about to be a part of. To help you familiarize yourself with your new boss, have a look at his or her Twitter account, LinkedIn profile, and any writing they publish (either on the company blog, their personal website, or an external site like Medium).
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Information, Profiling] 12 Tools & Resources to Help You Create Better Buyer Personas
    One of the biggest challenges you are likely to encounter revolves around actually gathering the information you need to construct your personas. Ideally, you’ll sit down with your customers and chat with them face-to-face to uncover things that will inform your persona development. What kind of information are you lacking in?
  • MARKETING ACTION  |  MONDAY, MARCH 23, 2015
    [Information, Profiling] Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
    Once you’ve managed to attract the attention of your prospects, it’s time to capture their information and convert them into leads. In part two of this series on customer lifecycle metrics, we’ll focus on the metrics that measure how well you’re capturing prospects, building their profiles, and getting them ready to buy.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 20, 2015
    [Information, Profiling] Using Customer Data to Inform Your Personalization Strategy
    In fact, your buyers begin to share information about themselves, what they’re interested in, and what their pain points are well before they formally introduce themselves. By providing your buyers with the information that meets their needs, we open the door to meaningful, engaging relationships with prospects and clients alike.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 20, 2015
    [Information, Profiling] A Detailed Guide to Using Slideshare Analytics
    The ability to impart information quickly, in a visual way that appeals to how humans think and recall that information, is fantastic. Ann is also a frequent conference speaker and contributor to high-profile marketing blogs. 'Slideshare has become a staple of content creation in recent years. SlideShare
  • THE FORWARD OBSERVER  |  THURSDAY, MARCH 19, 2015
    [Information, Profiling] 4 Steps To Align Your Sales Approach With Inbound Marketing
    Information. And each time the buyer need more information the seller could exact another pound of flesh and exert influence over the seller. But now, with nearly unlimited information on the Internet, the buyer can avoid the seller until much later in the process. after the buyer is armed with all the information they need.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Information, Profiling] How to Easily Create Custom Pin It URLs for Pinterest
    When a viewer clicks that link, a Pin It window will open in their browser that includes all the customized information ready to go. Cross-promote on your social profiles. 'Nowadays, many marketers -- especially those in the ecommerce space -- are using Pinterest to achieve their business goals. How the Pin It URL Generator Works.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Information, Profiling] How Inbound Marketing Can Boost Enrollment for Daycares
    This is where initial research and general education is gathered to help inform the parents of their options. It’s key to position your brand as helpful and informative. FAQ items to provide general information and commonly asked questions for new parents. The Parent’s Journey. Awareness Stage. Gather an email right away.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 17, 2015
    [Information, Profiling] Are you in a social media experiment?
    Combining psychometrics and Big Data analysis, here is a small sample of what companies can now discern about you simply from your public social media stream: If your parents were divorced before you were 21 … based solely on what you like on Facebook (Likes are public information). and check out your profile. Who owns you?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 17, 2015
    [Information, Profiling] 3 Ways to Mine a Marketing Pot of Gold
    As a result, it's challenging for marketers to intersect their knowledge of the customer profile across these channels to better refine their targeting, communications, and strategy over time. In the spirit of the St. Listen and respond to both positive and negative comments about your brand, products, and services.
  • PWB MARKETING BLOG  |  MONDAY, MARCH 16, 2015
    [Information, Profiling] Social Media Image Size Guide [INFOGRAPHIC]
    In fact, June 2013 was the last time I published information on correct sizing of images! Each social media profile has unique size specifications and failure to properly size images may result in misalignment, cutting off part of the image or simply not being able to post them. Having trouble managing your social media?
  • VERTICAL RESPONSE  |  MONDAY, MARCH 16, 2015
    [Information, Profiling] 4 Ways to Improve Your YouTube Channel
    Improve your profile. You also want to provide relevant information about your product and business. Here’s a look at a complete profile: Notice that the example has all of the following: Business logo. 'Are you creating videos to promote your business’s image, product or service? You’re not alone. Not worry.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 16, 2015
    [Information, Profiling] How to Use LinkedIn to Generate Leads
    Create a polished and personally branded profile on LinkedIn. If you haven’t already, spend some time perfecting your profile to make sure it is clear what you do and what your strengths are. m starting to apply her lessons to my own profile. You never know who’s reading the information. Check out individual profiles.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Information, Profiling] How to Learn Social Media Marketing: 41 Resources for Beginners
    So they have profiles on every network, and every network looks exactly the same; line after line of self-promotion. These blogs are always fresh with actionable information you can use to improve your marketing: 1) Social Media Explorer. These ebooks will provide deeper information on specific networks and topics. tweet this).
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Information, Profiling] Four Strategies for Matching Gift Success for Your School or Nonprofit
    Proper matching gift marketing requires several tattoos on many body parts, such as matching gift requests on your emails, calls-to-action on your social media profiles, and asks on your donation page. On a matching gift page, you should define matching gifts, detail their benefits, and inform donors about matching gift programs.
  • MARKETING ACTION  |  FRIDAY, MARCH 13, 2015
    [Information, Profiling] Landing Pages that Convert, Part 1: The Basics of Design
    Your visitor has to want the content enough to trade their contact information for it. They get valuable information in return – and the better it is, the more it fulfills the promise, the better you look to that potential buyer. The landing page form will have fields that allow you to collect information about your prospects.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 12, 2015
    [Information, Profiling] 10 Examples of Highly Impactful LinkedIn Profiles
    And the first place to start is through your LinkedIn profile. While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. Elements of a LinkedIn Profile to Consider. Need more information?
  • HUBSPOT  |  THURSDAY, MARCH 12, 2015
    [Information, Profiling] 10 User Generated Content Campaigns That Actually Worked
    While each of their campaigns were slightly different, there were some commonalities between them: Each brand promoted its campaign over its own website and social profiles to gain traction. First, you need to inform participants about what will happen to the content they create following submission in clear, easy-to-understand language.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 11, 2015
    [Information, Profiling] Get Found Faster: 10 Tips for Successful Local SEO
    94% of smartphone users look for local information on their phone and 84% take action as a result, such as making a purchase or contacting the business. For detailed information on everything there is to know about how Google views mobile sites, see their Mobile Guide. 'Local searches are big business. The trouble is getting it. Yahoo.
  • SYNECORE  |  TUESDAY, MARCH 10, 2015
    [Information, Profiling] Why Define? Persona-Based Content Marketing Personalization
    You’ll also want to record detailed information for each buyer including name, job title, industry or company info, and demographic info. As you collect information about your customers, you’ll have the ability to develop very granular personas for them. So far, we’ve explored only one— channel based personalization. How can I benefit?”
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, MARCH 10, 2015
    [Information, Profiling] Practice Your LinkedIn Profile Before Going Live
    The whole goal of this program is to help you become a rapid learner – so you can quickly master new information or pick up new skills. 'Rapid Learning Mini-Course Video #6. Welcome back to the sixth video in this mini-course on rapid learning. So far, we’ve focused on Dumping , Chunking and Sequencing. Working Smarter
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Information, Profiling] What Schools Should Ask on Landing Page Forms
    What information do they need to help make their decision of where to apply? You may have different events and program information you can share based on their time of enrollment. What information are they looking for when speaking to prospective students? That’s where smart fields and progressive profiling come in.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 9, 2015
    [Information, Profiling] Marketing Technology of the Future: Beyond the Customer Data Platform
    Look for systems that are designed to accommodate incomplete information, check for differences between actual and expected performance, and adapt gracefully to failures. What’s left to hold things together is a core of profile data shared by the analytical and content engines. have no trouble talking about that. More about that later.
  • BIZNOLOGY  |  FRIDAY, MARCH 6, 2015
    [Information, Profiling] Troubleshooting your B2B marketing data problems
    When you know that there is a job change and you have the new information, you must move the contact to the new company in your database.  You might also add a LinkedIn profile URL to the record.  Problems range from duplicates, to key-entry errors, to missing data elements, and beyond.  A resource like that is a good first step.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 5, 2015
    [Information, Profiling] Three things you MUST know about the psychology of complaining
    The customer is not listening to everything you say The confirmation bias phenomenon means that we are more likely to notice information that confirms a prior belief than information that challenges it. When presented with ambiguous information, we are most likely to interpret it in ways that reinforce our prior beliefs. Loudly.
  • HUBSPOT  |  THURSDAY, MARCH 5, 2015
    [Information, Profiling] Why Journalists Are Outranking Marketers in Search (And How We Can Compete)
    Company Blogs and Publications Have Significantly Different Profiles. Our second comparison looked at page-one ranking marketing terms by topic: informational, tactical, newsworthy, and strategic. Be sure to refresh “old” content as new information becomes available. How much better? Nearly 800% better. Here’s what we found.
  • ENGAGE  |  WEDNESDAY, MARCH 4, 2015
    [Information, Profiling] Can You Actually Future-Proof Your Brand?
    The reason is simple: Consumers are supremely well informed and far more likely to investigate the real value of products than to rely on logos.”. A  quote in a  Wired  profile on Google sums it up nicely: “Google is not really a search company. The End of the Big Mac. Lessons Learned From RadioShack''s Decline. Whole Foods, Half Off.
  • FATHOM  |  TUESDAY, MARCH 3, 2015
    [Information, Profiling] Mobile-Friendliness Will Officially Affect Your Site’s Rankings
    In the official announcement, Google stated, “When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps.” For more information on mobile configurations, see: Select Your Mobile Configuration.
  • HUBSPOT  |  TUESDAY, MARCH 3, 2015
    [Information, Profiling] 38 Incredibly Amusing Twitter Bios
    Also, imagining Mr. Trainor saying, “He who smelt it,” while looking as dapper as he does in his profile picture is a little slice of added amusement. Why we’re amused: UberFacts fills our brains with seemingly unnecessary information all day, every day. Also, that profile picture/header image combo, though! You bet. 2) @helper.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 3, 2015
    [Information, Profiling] Creating Content is a Waste of Time – Until You’ve Mapped the Buyer Journey [Part 1: Define The Buying Journey]
    An Aberdeen study , Crossing the Chaos: Managing Content Marketing Transformation , revealed just how few companies have truly mapped the customer buying process, moved from profiles to personas, and clearly understand their customer’s lifecycle. Content needs context, and that context is the customer’s buying journey. Connection.
  • KEO MARKETING  |  MONDAY, MARCH 2, 2015
    [Information, Profiling] How B2B Marketers Can Get the Most Out of LinkedIn
    Then seize every opportunity to join in a discussion or provide helpful information. People who find your input helpful will then click on your profile and learn about your company. Pay attention to your company page and employee profiles. Your company page is your central place to share information on LinkedIn.
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 2, 2015
    [Information, Profiling] Google Analytics Filters: Tips To Avoid Common Mistakes
    Profile filters can help you organize your data and drill down to specific metrics or traffic segments you care about. Google Analytics filters actually work by permanently removing any data from your profile that doesn’t match the specific conditions of your applied filters, with no way of getting that information back.
  • HUBSPOT  |  SUNDAY, MARCH 1, 2015
    [Information, Profiling] The Essential Guide to Using Mobile Messaging Apps in Your Marketing
    Just recently, China’s Ministry of Industry and Information Technology released data on text messaging usage in the country. Kik also has a built-in web browser so that people can share information from the web. There’s also an option for ads to appear in the user’s profile page. 'This post originally appeared on Agency Post.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 28, 2015
    [Information, Profiling] What Jeffrey L. Ogden is thankful for this weekend
    'This Saturday I simply want to share the 4 things I am thankful for, especially after the loss of great men yesterday: Feel free to check out my LinkedIn profile at the top right, which I consider a blogging best practice. Journal, which informs me every morning (except Sunday). We even have a great offer for members there. Jeffrey L.
  • WRITTENT  |  FRIDAY, FEBRUARY 27, 2015
    [Information, Profiling] 7 Great Features in Writtent to Spot Amazing Writers
    Our writer profiles include location, so you can determine how easy it will be to collaborate and chat about your project in real time. Metrics matter an awful lot, and we provide you with the most up-to-date information possible on a writer’s past performance. Know Upfront When Your Content Will be Delivered. Writtent 3.0
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 26, 2015
    [Information, Profiling] Tim’s Pithy Party: Homepage Sliders
    The ones that give you ZERO information about what’s on the next slide, so all you can do is wait or blindly click and hope something interesting pops in. Got some high-profile client logos? 'We’ve got a new blog series! . Meet Tim Croteau, a Web Project Manager for eMagine. It totally should, but it doesn''t. Seriously.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Information, Profiling] How to Use LinkedIn for Business Development
    After building a strong LinkedIn profile for each of your key business development team members, use the following three steps as a guide: 1) Participate in LinkedIn Groups You will meet people who have shared professional interests by joining LinkedIn groups. The importance of networking has not gone away. On LinkedIn? Social Media
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Information, Profiling] How Your AEC Firm’s Brand Affects Recruiting Top Talent
    Can they easily find more information about careers on your website? This might mean sharing company photos, quotes, or profiles of your current employees to allow interested candidates to gauge the internal culture of your firm. How will your firm attract top talent in the coming years? Do you share career opportunities on LinkedIn?
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Information, Profiling] 3 Ways to Be Your Customers’ BFF
    In order to accurately understand and communicate with your customers, you need their correct contact information. It’s easy to look at your database and believe that it’s the right information. However, even a 1% mistake such as the wrong LinkedIn profile, can result in 99% effectiveness instead of 100%.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Information, Profiling] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    If you''re going to use text in your cover photo, keep it concise; your photo will be much more informative and engaging. 4) Don''t hide content behind your profile picture. Because of the way that Profile Pictures are featured on Facebook Pages, there''s a section of your cover photo that won''t appear unless you click on it.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Information, Profiling] Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO
    Links from third party web sites to a user''s profile. Even if Google does not get information in the Twitter data feed that allows it to understand who is retweeting whom, Google could still use link data to better understand whose profiles are most important. In turn, Google would display tweets in search results in real time.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 25, 2015
    [Information, Profiling] Ready, Set, Tweet! Twitter Basics for B2B Marketers
    81% of followers are more likely to take action on information shared via Twitter. But before you do, you’ll want to take a close look at your profile page. It’s important to make sure your brand’s profile page is ready for prime time. 'Are you spending time on Twitter? don’t mean reading everyone else’s posts. Whoops. An asana?
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Information, Profiling] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    Per Google guidelines , your Merchant Center account lets you manage your product information, while your AdWords account helps you manage your ads and campaigns (in this case, of your product information). Visualizations – support technical information with graphics, outlines, and other simple visualizations to aid in usability.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 24, 2015
    [Information, Profiling] Learn From Annoying Mistakes Marketers Make
    The Solution: Deploy progressive profiling to avoid annoying customers. 'From repeating email promotions to not making content accessible across all your channels, avoid these common marketing mistakes which can alienate prospects. We know the modern consumer is demanding and who can blame them? Ford Channel: 725,904 views.
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Information, Profiling] 8 Rookie Mistakes You Might Be Making With Buyer Personas
    Buyer personas help you better understand your current and potential customers, what their pain points are, what information they need, and how you can position your offering to meet their needs. If you don''t have enough information on a particular persona, remove it. Psychographic information is what makes your personas so powerful.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 23, 2015
    [Information, Profiling] Why Your Team Needs a Lead Scoring Model
    The first thing to determine is whether or not a lead fits your ideal customer profile (Do they have the right job title? The next step is to collect the prospect’s behavioural information, which you can gather from his or her digital body language. 'What constitutes a worthwhile lead? How does lead scoring work? on Thurs.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Information, Profiling] 15 B2B case studies show how content marketing drives ROI
    OPENTEXT : A software solution for enterprise information management, created a personalized new customer onboarding site offering a variety of assets (white papers, checklists, product pages, ebooks, case studies) and content to welcome new clients and provide upsell, cross-sell opportunities. These profiles are split by language (e.g.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 23, 2015
    [Information, Profiling] Get Started with Video Marketing: DIY
    We’re hardwired to love video, and if it’s an enjoyable video (informative, funny, highlights a problem or issue) we become more engaged. It’s more information, and it’s better absorbed. At any given moment buyers are searching for useful information that will inform them, educate them, or help them solve a problem.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 20, 2015
    [Information, Profiling] Understand Your Target Market: 3 Steps to Creating Customer Personas
    Digging into the depths of your target market by creating customer personas or profiles can help ensure your product and marketing efforts are strategic and on point. There’s a lot of information on the topic, so we’ve narrowed it down to three simple steps to help you pull together the framework of personas for your business.
  • CMO ESSENTIALS  |  FRIDAY, FEBRUARY 20, 2015
    [Information, Profiling] Skeptical, Informed Buyers vs. Excited, Uninformed Buyers – A Tale of Two Journeys
    'Let’s play a quick, marketing-themed game of “would you rather…” Would you rather pass a skeptical but well-informed buyer along as a lead to your sales team, or an excited but uninformed buyer? The more content a buyer consumes, naturally, the more informed he or she will be which results in a higher overall lead score.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 19, 2015
    [Information, Profiling] Ensighten Transforms Web Tags into Rich Customer Data
    This regains control that is lost when partners place their own tags on company Web pages and don’t necessarily share the resulting information. As I’m sure you see coming, Ensighten’s next step is to assemble the tag data into detailed individual profiles for personalization, testing, attribution, and other purposes.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 19, 2015
    [Information, Profiling] 5 Super Simple Ways to Show Your Readers You Understand Them
    explained to her that, as with any digital marketer, my job involves consuming little bits on information – constantly. A blog is a friendly chat that will inform and entertain your audience,” says writer Margaret Pincus in the post. Yeah, I don’t either ). What are all those tabs open on your screen?” Let’s face it: People are busy.
  • VIRALLY BLOG  |  WEDNESDAY, FEBRUARY 18, 2015
    [Information, Profiling] It’s Win Wednesday!
    As visitors download the file we capture their social profile in our social CRM. Data includes email address and any other information publicly available on their profile. 'Calling all marketing agencies! We have a little competition for you for Win Wednesday. KellyCulver96. The post It’s Win Wednesday!
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 17, 2015
    [Information, Profiling] NGData Gives Enterprise Marketers a Customer Data Platform of Their Own
    'If you read my recent post on Customer Data Platforms Revisited very, very closely, you might have noticed it listed a category of data vendors who “store unified profiles and expose to other systems”, which is pretty much the core definition of a Customer Data Platform. But, until today, I’ve never discussed NGData.
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 17, 2015
    [Information, Profiling] These Customer Service Quotes Will Inspire You to Change Your Service Philosophy
    Related Stories Discover CEO: “Everything Is Moving to the Phone” On the Hook: How to Spot Hot Prospects, Both Online and Over the Phone Building An Organic Audience Profile to Inform Your SEO Strategy. 'In marketing, you see a lot of listicles that don’t live up to the adjectives in their titles. And that is inspirational.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 17, 2015
    [Information, Profiling] How To Use SlideShare For Content Repackaging
    But our […] Author information Ann Smarty Ann Smarty contributes a monthly column on Slideshare. Ann is also a frequent conference speaker and contributor to high-profile marketing blogs. 'Content repackaging is the number one content strategy that not enough people are using. SlideShare
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 17, 2015
    [Information, Profiling] 6 Ways B2B Marketers Use Social Media to Get Gangbuster Results
    Obviously you’d rather have the latter, especially if they fit the profile of your ideal customer. It’s about giving prospects information about your company so they can come to know you, trust you, and, eventually, depend on you. You can use content that’s gated behind forms to collect information. But what about B2B marketers?
  • HINGE MARKETING  |  MONDAY, FEBRUARY 16, 2015
    [Information, Profiling] CPA Superstar: Blake Christian’s Journey to Visible Expert?
    This profile focuses on Blake Christian, a Visible Expert for corporate tax planning. This he manages through his personal website , which is full of information and resources on tax credits and tax planning, along with links to his social media accounts and his blog. “We tend to be slow adaptors to technology.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, FEBRUARY 13, 2015
    [Information, Profiling] The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls
    If a hedge fund is unwilling to provide on its website essential information related to its capabilities and credibility, then the firm is not really serious about market communication. Most hedge funds understand this, and either provide a very basic firm profile, and / or allow its employees to post their personal profiles on LinkedIn.
  • VOICE-BASED MARKETING  |  FRIDAY, FEBRUARY 13, 2015
    [Information, Profiling] Discover CEO: “Everything Is Moving to the Phone”
    Data, he says, has the ability to put the right information in front of the right consumer at the right time. Related Stories On the Hook: How to Spot Hot Prospects, Both Online and Over the Phone Building An Organic Audience Profile to Inform Your SEO Strategy Top Metrics for Weekly SEO Reporting.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 13, 2015
    [Information, Profiling] How to Hire The Perfect Person To Run Your Social Media
    The first place to check would be on their social media profiles. That’s enough information to get you well on your way to finding the perfect social media hire. 'Planning to increase your social media budget in 2015? If so, you’re not alone. Social media marketing. Social media engagement. Or at least the right person.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 12, 2015
    [Information, Profiling] Content marketing personalization: know your audience
    Popular tools and concepts you’ll hear about include voice of customer (VOC) research, creation of customer persona, and developing customer profiles. As you can imagine, this is incredibly valuable information. Even B2B companies benefit from this approach. After all, it’s not a business making the buying decision. Far from it.
  • HUBSPOT  |  THURSDAY, FEBRUARY 12, 2015
    [Information, Profiling] How to Prepare for Your Next Job Interview
    Your LinkedIn profile should be optimized to a T. Check out your interviewers'' LinkedIn profiles. This free iPhone app (Android coming soon) pulls together interesting information about people you''re going to meet. Sidekick also shows you information about your contact''s company and mutual friends, right within your inbox.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Information, Profiling] Lead Nurture Drip Email Campaigns 101: Getting Started
    It’s particularly helpful if you use progressive profiling (i.e. This type of content is meant to inform people and share best practices. 'Did you know that, on average, a prospective client requires 10 marketing-driven “touches” to convert from a lead into an opportunity to become a paying client? Online Marketing
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 11, 2015
    [Information, Profiling] Internal Social Business for Leaders series: 3. Be yourself
    By now, you should have a polished profile in place and be more comfortable with your online social surroundings. Naturally, use your common sense to avoid revealing confidential or sensitive information there. 'This is the 3rd and final post in the Internal Social Business for Leaders series. Some speak well, but write poorly. Video.
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Information, Profiling] On the Hook: How to Spot Hot Prospects, Both Online and Over the Phone
    Lead scoring gives you the information you need to determine where the prospect is in the sales funnel. lead scoring system automatically gives points to leads based on their behaviors (like clicking a link in an email) or profile attributes (like job title, company size, or geographical location). Why Mobile, Why Now?
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Information, Profiling] Building An Organic Audience Profile to Inform Your SEO Strategy
    Even if you think you know exactly who you’re reaching through SEO, building an organic audience profile can help you optimize your content and website to reach even more users. Gathering Demographic Information to Build an Organic Profile The final step in this process is to gather demographic information of users from each search engine.
  • HUBSPOT  |  MONDAY, FEBRUARY 9, 2015
    [Information, Profiling] 6 Rookie Mistakes You Might Be Making on LinkedIn
    1) Notifying your network every time you make a change to your profile. While it is fine to occasionally update your profile and promote it out to your network to keep top of mind, it can get tiresome to see someone who is constantly changing small details to their profile. Why This Makes Your Connections Cringe. It''s okay.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 6, 2015
    [Information, Profiling] Should You Trust LinkedIn with Your CRM Data?
    In a recent LinkedIn workshop the participants asked me why LinkedIn allows you to edit contact information for your connections. It used to be that all you could do is view the information your contacts chose to share with you. So, now you can see some possibilities for storing contact information on LinkedIn.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 6, 2015
    [Information, Profiling] 5 Ways to Grow Your Content Marketing Agency Services with Automation
    You can also use advanced features like progressive profiling questions to add additional information to your customer database beyond names and email addresses as they make subsequent visits. 'When it comes to engaging customers, content continues to be king. Graphic design and production. HTML editing and coding. Email marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 5, 2015
    [Information, Profiling] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    That’s a technical step backwards but will actually make it easier for buyers to access the detailed vendor information, and in particular to screen for vendors with particular capabilities. You can find more information or place an order at www.raabguide.com/vest. VEST Report. Less is more, I suppose. Here’s what struck me.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 4, 2015
    [Information, Profiling] What's a Good Email Open Rate & Click Rate? [Benchmark Data]
    If you want to see how many social media followers another company has, you can just visit their profiles. If you want to see their most popular blog posts, you can quickly and easily find the information using BuzzSumo. 'It''s only natural for people to want to compare themselves to others. The sweet spot? Moral of the story?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 4, 2015
    [Information, Profiling] 5 Little Lead Generation Experiments You Can Run Right Now
    4) Use progressive profiling on landing page forms. How to do it: To reduce the number of form fields on landing page while still collecting the information you need to rotate leads to Sales, you can use progressive profiling. Read more on progressive profiling here. '"We need more leads.". 3) Use Facebook dark posts.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 4, 2015
    [Information, Profiling] The ROI of Influencer Marketing
    Influencers act as a gateway and a shortcut to valuable information. Ungated content is openly accessible to anyone, while gated content requires a person to exchange a small bit of information (e.g., Website visitor tracking lets you connect online behavior to a prospect’s profile in your CRM tool (e.g., So how do you do this?
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 2, 2015
    [Information, Profiling] B2B SEO Mistakes Webinar Follow-Up Q&A – Part 1
    Before merely “deciding” that some links to your site are “bad,” we would encourage you to get the full picture by pulling your website’s inbound link profile. In order to get a grasp on your full inbound link profile, I would recommend utilizing either Google Webmaster Tools  or a tool like Open Site Explorer. It depends.
  • HINGE MARKETING  |  FRIDAY, JANUARY 30, 2015
    [Information, Profiling] Assessing Your Team’s Chemistry to Increase Productivity
    This information will make planning new projects easier and more seamless. Because I work on multiple teams, it has helped me to better communicate with coworkers that may not fit the same profile as me. 'Chemistry can have many meanings. Chemistry class. Romantic chemistry. Chemistry with your coworkers. You took the test. Now what?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Information, Profiling] 6 Steps to Ramp Up Trigger Marketing
    Triggered programs are based on a customer’s profile data, preferences and digital body language. You want to create programs that give your customers the right information at the right time so that you can help move them through the customer lifecycle. Are you finding that’s not really working for you anymore? Thanks.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Information, Profiling] 6 Steps to Ramp Up Trigger Marketing
    Triggered programs are based on a customer’s profile data, preferences and digital body language. You want to create programs that give your customers the right information at the right time so that you can help move them through the customer lifecycle. Are you finding that’s not really working for you anymore? Thanks.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 28, 2015
    [Information, Profiling] How to Leverage Your Twitter Profile for Social Selling
    160 characters is all the social network affords users for their profile descriptions. As opposed to a LinkedIn profile, a Twitter bio offers much less real estate. So while salespeople can spend hours or days trying to craft the perfect LinkedIn page, writing a Twitter profile is not nearly as time-consuming. Tough luck.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 28, 2015
    [Information, Profiling] Supercharge the Top of Your Funnel with Quality Data and Analytics
    Additionally, with confidence in your model’s output, you can expand your efforts to target all accessible contacts that fall within your ideal audience profile (i.e. In tandem, I also recommend running a Contact Gap Analysis to understand the contacts you have and the ones missing at each account based on the ideal audience profile.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Information, Profiling] Top 10 B2B Inbound Marketing Predictions for 2015
    As location-based apps, interactive maps and other tech tools continue to grow, hyper-local information will become something mobile users expect and businesses can provide more easily. And if you don’t already know this information, you should get it. Mobile/Local Growth Continues to Dominate. Now, it is just the opposite.
  • HUBSPOT  |  TUESDAY, JANUARY 27, 2015
    [Information, Profiling] 9 Brands With Brilliant Facebook Marketing
    Facebook appeals to its users because it provides real-time information but with a deeper feel. Their Facebook page serves as an information powerhouse with everything you need to know about what to expect during your pregnancy. They made headlines when they temporarily blacked out their social media profiles to promote it.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Information, Profiling] 5 Ways to Differentiate Your Marketing Content
    After all, simply writing more newsletters, automating social media feeds, producing more infographics or launching more company blogs/magazines/YouTube channels/LinkedIn profiles/Facebook pages/carrier pigeon programs (well, that one might work) was never going to be more than a very short-term solution. Where do they go to find information?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Information, Profiling] 5 Ways to Differentiate Your Marketing Content
    After all, simply writing more newsletters, automating social media feeds, producing more infographics or launching more company blogs/magazines/YouTube channels/LinkedIn profiles/Facebook pages/carrier pigeon programs (well, that one might work) was never going to be more than a very short-term solution. Where do they go to find information?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Information, Profiling] 4 Ways to Differentiate Your Marketing Content
    After all, simply writing more newsletters, automating social media feeds, producing more infographics or launching more company blogs/magazines/YouTube channels/LinkedIn profiles/Facebook pages/carrier pigeon programs (well, that one might work) was never going to be more than a very short-term solution. Where do they go to find information?
  • CMO ESSENTIALS  |  MONDAY, JANUARY 26, 2015
    [Information, Profiling] Two Marketing Success Stories from the History of the Super Bowl
    By spawning such high-profile success stories, the Super Bowl engineered an infrastructure of integrated marketing opportunities around itself. To read more on the research that informed these marketing success stories, download Aberdeen’s free reports: Customer Analytics: making Big Data work for the Marketer. What’s in a Name?
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 26, 2015
    [Information, Profiling] 7 Tools to Get Free Publicity for Your Business
    These directories house pertinent information like your location and phone number. Through this tool, you set up a business profile page. You put in your vital business information like location, store hours, contact information and photos. That’s okay. Help A Reporter Out (HARO). EzineArticles. Online directories.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 26, 2015
    [Information, Profiling] Why Content is Social Media Dietary Fibre
    Updating their LinkedIn profiles, randomly endorsing strangers and finding a bunch of shareable content seems to be the Sunday self-medication of choice for knowledge workers. m all for recycled content and squeezing every last bit of goodness out of what you have, but at some point, you need to be adding new information to the conversation.
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 23, 2015
    [Information, Profiling] 5 Tips for Developing Strong Buyer Personas
    They lack the depth of information to build great content for your marketing campaigns. Start with ideal customer profiles. What sources does this person turn to for information and daily news? To get answers to these questions, get information from all the places you can. In fact, in his. Amen, Mike.). What about IT?
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Information, Profiling] What David Ogilvy's Facebook Profile Would Look Like [Infographic]
    To get you started, we reimagined what Ogily''s digital social profile would look like by curating some of his most famous work, quotes, and other life details. You can view all 10 profiles -- including ones for Leo Burnett, John Hegarty, Lee Clow, and Bill Bernbach -- in our new offer, The Social Network of Advertising Icons.).
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Information, Profiling] 8 Steps To A More Effective B2B Content Marketing Program
    To make it more business and SEO-specific, consider adding the following information and values to this process: Topic / Idea. Ability to Comment / Notate Information. Gather Information Sources. We tackle this step in two phases: List Curation – Understanding what information sources are valuable and relevant.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 21, 2015
    [Information, Profiling] Right Time, Real Time Selling
    'Jeff Ogden , an award-winning marketing expert and President of Find New Customers , the nicest company in B2B marketing, wants to bring back this post from years ago, because it has good information for you. In a 3/1/2006 article from Information Week, we learn that “Majority of CEO’s Plan Radical Change.”
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