• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Information, Profiling] Start engaging from the first click in the Customer Journey
    information contained herein has been obtained from sources believed to be reliable. GX Software disclaims all warranties as to the accuracy, complete- ness or adequacy of such information. GX Software shall have no liability for errors, omissions or inadequacies in the information contained herein or for. specific information.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Information, Profiling] Closing the Loop on Social Leads
    Monitor in 10 minutes a day: Learn how to monitor your social media profiles in 10 minutes a day with. draws in more qualified prospects who use search engines to find answers and information that that can be. Identify the paths people take to conversion, then, use that information to connect your social media lead. business.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Information, Profiling] Grande Guide to Social Advertising
    of the ads you see on the side of your Facebook profile, and you’d be right. and information. progressive profiling to capture more data later. like human, entertaining, and informative tend to be. Eloqua with not-for-publication information. of it reflects the information supplied by Twitter. series. Think.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Information, Profiling] Marketing Automation Simplified
    make the most informed purchase decisions. of information that marketers are applying to execute and achieve more refined marketing simply can’t be. They do, however, seek informative interactions to support their search. buyer’s actions in real time and delivers profile information that reflects. 22 Resources.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [Information, Profiling] Digital Body Language: Reading and Responding to Your Prospects’ Digital Buying Behavior
    competitive product information and peer feedback. information that speaks directly to their needs and areas of interest,” says Jill Konrath, a leading sales strategist. The prospect information that was once relegated to the salesperson’s “wish list” is now available by tracking. Along the way, their information needs and.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Information, Profiling] Grande Guide to Lead Scoring
    profile fit and level of interest. information long before they have established things. information. may suggest a good fit, implicit—or behavioral— information is key to determining true buying interest. information in hand, you can treat leads accordingly. to capture, score, and measure information.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Information, Profiling] Grande Guide to B2B Blogging
    Blogs are a top-ranked source for information in the. Your customers are hungry for information. 55% of B2B professionals say: They turn to blogs for business information. information to your employees, key stakeholders and. requires the willingness to share valuable information. Grande Guide to. series. cycles.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Information, Profiling] The Demand Gen Pro's Cookbook
    PROFILE. PROFILE Jean Olivieri is a New Jersey. PROFILE Amanda Halle, Bizo’s Senior. PROFILE Meagen Eisenberg hails from. PROFILE Steve Barnard is the Senior. Sprinkle in some progressive profiling questions. information about prospects as you go. PROFILE Christine Elliott, Crowe Horwath’s.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Information, Profiling] The Ultimate Guide: Getting started with Social Selling
    in information gathering. for answers online instead of relying on information. brand information. profiles and Advanced Search • Use social networking and research to map the. information management, location intelligence, customer. online profiles—complete with professional photos—on. what to want. brand.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 5, 2016
    [Information, Profiling] A How-To Guide for transforming your database to support effective segmentation and persona-driven communication and engagement
    the exact moment your information has the most value. to improve their ability to get to the right contact at the right time. • Don’t Forget These Other Areas: Add to reporting: net new con- tacts, active/inactive contacts, percent change, and contact profile. and standardize your processes around critical profile fields.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Information, Profiling] B2B Marketing Trends for 2016
    buyer persona is not a zombie—but a profile based. understand the demographic profile of individual contacts and automatically segment. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Information, Profiling] B2B Marketing Trends for 2016
    buyer persona is not a zombie—but a profile based. understand the demographic profile of individual contacts and automatically segment. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Information, Profiling] B2B Marketing Trends for 2016
    buyer persona is not a zombie—but a profile based. understand the demographic profile of individual contacts and automatically segment. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer.
  • VISUALLY  |  MONDAY, FEBRUARY 8, 2016
    [Information, Profiling] 5 Things Spotify Can Teach You about Content Curation
    The dashboard includes everything from demographic information and geographic location, to the music preferences and engagement levels of their fans. Users have invested time and energy into building their Spotify profiles, and they will need to really be swayed before leaving their music libraries. Lesson #3: Create a Community.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 8, 2016
    [Information, Profiling] Time to abandon spray-and-pray lead generation
    Predictive analytics can be used to qualify people based upon the characteristics or behaviors they exhibit without asking them to explicitly give up any information. Social media also plays an important role here because profiles and conversations yield valuable insight that can be used for targeted messaging. Ninety-nine percent.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Information, Profiling] The Fundamentals of Increasing Web Traffic from Social Media
    Link naturally to your social profiles and/or discussion groups in your content. Once you have infused your website with your social profiles, it’s time to take the next step: look at your social posts themselves, and making sure they’re primed to bring your followers to your site. But what do you do with these leads? So, why not you?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 8, 2016
    [Information, Profiling] The uncomfortable state of content marketing metrics
    How many? I don’t have access to that information. High profile sites like Ragan’s PR Daily often syndicate my posts. In a post titled Content Marketing – It’s About to Get Weird , my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Here’s This is not good. It sucked.
  • ACT-ON  |  MONDAY, FEBRUARY 8, 2016
    [Information, Profiling] 5 Steps to Increase Conversion Rates with Account-Based Marketing
    Well, the Information Technology Services Marketing Association ( ITSMA ), a B2B industry expert for all things marketing , reports that ABM delivers the highest return on investment (ROI) of any B2B marketing strategy or tactic. What is account-based marketing ? As Demandbase defines ABM: “It’s a set of principles that range from….
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Information, Profiling] How Mobile App Marketers Can Attain a 360-Degree View of Their Audience
    Marketers have never had such an abundance of data and insights available to them–mountains of information to help support strategy and deliver success. Profile your users and their usage patterns. Once Author: Koustubha Deshpande These are exciting times in the mobile app industry. What does this mean, and why is it important?
  • BIZIBLE  |  THURSDAY, FEBRUARY 4, 2016
    [Information, Profiling] 9 Reasons B2B Sales Teams Are Huge Fans of Marketing Attribution
    These touchpoints are tracked, compiled, and pushed into the CRM under a contact’s profile. Marketing is usually the department raving over the prodigious effectiveness of B2B marketing attribution. Its multi-touch capabilities that track campaigns and buyers journeys from beginning to end are all the rage in the B2B marketing space.
  • ION INTERACTIVE  |  THURSDAY, FEBRUARY 4, 2016
    [Information, Profiling] 5 Ways to Improve Your Lead Quality
    You can in turn use this information to improve your lead thru an amazing, targeted nurture campaign. This will in turn increase your lead quality since sales will have a prospect that’s better prepared and informed about your brand. For example, you could leverage progressive profiling to target your leads. What does that mean?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 3, 2016
    [Information, Profiling] 5 Critical things you need to know about Periscope now
    The days of replays lasting only 24 hours are likely numbered, as dead Periscope stream embeds aren’t a good look on Twitter profiles and in the feed. Keep the action and all relevant information right in the middle of your screen. Keep the action and all relevant information right in the middle of your screen. Golberg.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 3, 2016
    [Information, Profiling] Latest Marketing Trends That Will Grow Your Tech Firm
    No doubt about it, decision makers are accessing information from mobile devices more and more. It is nearly the end of January and I am still catching up on the turn-of-the-new year blogs announcing the latest and the greatest—all of which promise 2016 to be the “best year yet.” And so it is with marketing. The solution?
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Information, Profiling] 8 Things to Do Before Interviewing Someone for Your Team
    Even worse, it has led you to hire talent who don’t work out or who walk into a whole host of surprises because they were only given partial information. For a strategic brand and marketing agency like ours, if a candidate does not have a professional profile with a link to their portfolio on LinkedIn, this lack of prowess is a concern.
  • TONY ZAMBITO  |  SUNDAY, JANUARY 31, 2016
    [Information, Profiling] How To Lead With Customer-Focused Content
    While the content medium has changed to digital and the stream of information has exploded, the function of gatekeeping is resurrected in a different capacity. Beyond Buyer Profiling To Buyer Personification. by Creative Stall. That is the role of “gatekeepers” specifically for content. New Dilemmas For Marketers. Worth the listen.).
  • SALESFUSION  |  FRIDAY, JANUARY 29, 2016
    [Information, Profiling] 3 Steps to Webinar Success
    You also want to consider how you can make these topics informative and engaging, not just a sales pitch. Our top six value-add webinar activities include: Inform your audience ahead of time: As you drive registration to your webinar, do more than just promote the event. How to create an engaging webinar that stands out from the crowd.
  • ANNUITAS  |  THURSDAY, JANUARY 28, 2016
    [Information, Profiling] Heads Up Sales…Change Is Coming
    When the insight brief was completed, the head of sales responded with, “that is not who are buyers are.” He continued to give a much different picture of their buyers and when asked where he received his information he replied, “I’ve been selling for a long time, I think I know what our buyers need.”. Accept the Reality.
  • HUBSPOT  |  THURSDAY, JANUARY 28, 2016
    [Information, Profiling] 3 Ways to Use Customer Behavior History to Predict the Future
    It’s just a matter of knowing what information you need and when to use it. Once the buyers have clicked through from AdWords to a landing page on your site, you can use that information to lay a path from start to purchase. The hardest of all is a click to the address in your company profile. Of course not. Of course not.
  • HUBSPOT  |  THURSDAY, JANUARY 28, 2016
    [Information, Profiling] 3 Emails Your School Should Send to Improve Application and Enrollment Rates
    It's your job as a marketer to make sure you're offering content so on-target to your prospects' needs, that they're happy to share their information with you —and look forward to future communications. Collecting the Right Information to Send the Right Emails. Your sign-up forms are your collection plate for all this information.
  • CINTELL  |  WEDNESDAY, JANUARY 27, 2016
    [Information, Profiling] 29 Ways to Use Your Personas
    Additionally, they leveraged them for sales training and demand generation to inform campaign decisions. Leverage insights to inform customer personas for specific post-sale activities designed to retain and upsell existing customers. 5. Collect feedback from your customer service teams to refresh profiles, and keep them up-to-date.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 27, 2016
    [Information, Profiling] How to Evolve Your Prospect Management in a Predictive World
    Another is that the data in front of them is limited to very basic information (and can be stuck in closed systems), making effective personalization a daunting challenge. This approach lets you create a portfolio of key customer profiles. The current state of disconnect. So what does it mean for marketers? Expand with confidence.
  • HUBSPOT  |  WEDNESDAY, JANUARY 27, 2016
    [Information, Profiling] The 10 Most Common Interview Questions (And How to Answer Them Perfectly)
    Personal Motivation: I want to work with high profile people so I can learn from them and get some good connections. These include information like basic company history, product or service suites, key hires, or company performance -- provided the company releases information publicly. Where do you see yourself in five years?
  • PAUL GILLIN  |  TUESDAY, JANUARY 26, 2016
    [Information, Profiling] Here’s What 25 B2B Marketers Think Are the Key Trends in 2016
    The authors identified three powerful trends driving B2B marketing right now: –Changing buyer expectations fueled by the availability of rich information and ease of access and purchase; –Pressure to demonstrate ROI as marketers learn to do more with less; and. picked a few quotes from the e-book that I really like.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 26, 2016
    [Information, Profiling] 30 B2B Social Media Tips for 2016
    While typical demographic information like age, location, and education can certainly be helpful, understanding the psychographics can go much further. Optimize Your Social Profiles. We often find profiles only partially filled out or unrepresentative of the company. They can also help inform your social content strategy.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 26, 2016
    [Information, Profiling] Avoid Shooting Yourself in the Foot with a Social Media Risk Assessment
    Author information. High profile news organizations, including CNN, NPR, and Thomson Reuters have turned to Ethan for commentaries on social media legal issues. Shoot first, ask questions later. Good idea for Wyatt Earp. Bad idea for your business. That’s foolish. Especially […]. Ethan Wall. Social Media and the Law
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 26, 2016
    [Information, Profiling] Social Media As a Profit Center
    To do so, find your most tech- savvy associate and have him or her get online with a logo, some pictures, key contact information, company facts and reasons for being (think elevator pitch.). As the information age continues to advance at a seemingly ever-increasing pace, any perceived lack of presence online is to your company’s detriment.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JANUARY 25, 2016
    [Information, Profiling] Avention DataVision Gives Sales and Marketing Systems Unified Access to B2B Customer Data Quality and Alerts
    The information includes both companies and contacts and supplements standard profile information with event-based "signals" derived from news reports, company Web sites, and social media postings. There’s simply too much other information within the sales and marketing systems. But different isn’t necessarily better.
  • HUBSPOT  |  MONDAY, JANUARY 25, 2016
    [Information, Profiling] How I Paid for My Christmas Presents and How It May Be Ruining Consumer Trust
    As you well know, review sites such as G2 Crowd , TrustRadius , Capterra , Cloudswave and GetApp have grown in popularity over the last year or so and are now some of the first places both businesses and consumers go for information regarding different consumer and business software. But how? Let’s take a step back first. How it works.
  • CMO ESSENTIALS  |  MONDAY, JANUARY 25, 2016
    [Information, Profiling] Brand Loyalty: Ethical Data Practices Matter!
    Today’s business landscape is replete with tales of security breaches , stolen customer information , and vulnerabilities patched-up to protect against ever-evolving threats. While many point to hackers as the real issue, in reality, the issue is the organizations that are being trusted with this information. Profile. Privacy.
  • HUBSPOT  |  MONDAY, JANUARY 25, 2016
    [Information, Profiling] Want to Be Less Awkward Around Your Boss? Try These 11 Tips
    Not only does that open up the conversation to go into that personal direction if you're both up for it, but over time, these nuggets of personal information can add up to a more well-rounded picture of one another as a person.". And when they do share personal information with you, make note of it. Guilty of that, too. But how?
  • BIZIBLE  |  FRIDAY, JANUARY 22, 2016
    [Information, Profiling] Eight B2B MarTech Leaders Share Their Perspective On Marketing Operations
    B2B marketing ops teams are using both data sets to meet the following business objectives: Building an ideal customer profile and defining target market. Informing reps before every customer and prospect interaction”. Marketing operations, especially in B2B industries, has become an increasingly vital function.
  • ACT-ON  |  FRIDAY, JANUARY 22, 2016
    [Information, Profiling] Case Studies 101
    Case studies can intrigue, inform, inspire, and ultimately convert. When you’re looking for a customer to profile, seek out intriguing stories of transformation and success. If your sales process is long and involved, an information-rich, long-form written case study may be just what you need. But what goes into a case study?
  • HUBSPOT  |  THURSDAY, JANUARY 21, 2016
    [Information, Profiling] 10 Planning Tips to Prevent a Wasted Marketing Investment
    You should have detailed profiles for your key customer types, and know things like their challenges, pains, favorite information resources, and needs. When it comes to marketing, the most successful companies view it as an investment, not an expense. It’s that simple. marketing plan prevents both. Do you have buyer personas ?
  • HALEY MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Information, Profiling] When Social Media Hurts
    So you’ve created social profiles and linked them from your website? Having company profiles you do not update regularly can discourage visitors. What happens when you’re looking for information and you visit a page only to realize the page contains little or no recent information? And we truly believe in its power.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Information, Profiling] 5 Marketing Predictions & How To Prepare For Them
    Today, you’re collecting information about your customers and prospects so it’s time to build a profile of each person in your audience and use that data to deliver customized content based on their interests and needs. Want more information on what to expect for 2016 Marketing trends? but that percentage is growing fast.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 20, 2016
    [Information, Profiling] True Influence InsightBASE Simplifies Use of B2B Intent Data
    Advertising can reach large numbers of people but just a tiny fraction will click on an ad and a tiny fraction of those will provide contact information. Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. So, what distinguishes InsightBASE from other intent-based products?
  • FATHOM  |  WEDNESDAY, JANUARY 20, 2016
    [Information, Profiling] How to Prepare For & Deal With a Crisis on Social Media
    Document the people, process and all contact information in the plan. Understand who they are, what do their social network profiles look like, have they complained to other brands, how much of a following/presence do they have online. Social media is unpredictable, so it is important to be prepared for anything. Research the poster.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 20, 2016
    [Information, Profiling] How long should your online business video production be?
    We watch online videos to get informed and make decisions across every stage of the purchase cycle… and this trend will only increase over the next few years. They want more information and need to see and feel the expertise that your team brings. But what is the optimal length of an online business video production ? 180 seconds?
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Information, Profiling] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. Facebook.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Information, Profiling] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. Facebook.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Information, Profiling] 15 Hidden Instagram Hacks & Features Everyone Should Know About
    To turn on notifications for a specific user: Visit that user's profile, and open up one of their posts. All you have to do is go to your own profile and click the "Options" button (a gear icon on iPhone/iPad and three dots on Android). Then, select the posts you'd like to remove from your profile. Just follow those same steps.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Information, Profiling] When It Comes to Email Deliverability, Less Is More
    For more information on these strategies, I suggest looking at HubSpot’s 2015 Publisher Benchmarks Report. But it’s also getting more and more flooded, with consumers feeling bombarded with information overload. But these same readers are bombarded with so much information that they’re missing key details in your messages.
  • KEO MARKETING  |  MONDAY, JANUARY 18, 2016
    [Information, Profiling] KEO Marketing Recognized for Social Media, SEO and Web Design Excellence by the Phoenix Business Journal
    Last year, the company was recognized by the Business Marketing Association for the website it built for the talent solutions company, Profiles International. For more information visit www.keomarketing.com. ###. Popular Publication Lists Company as Top Social Media/SEO Firm and Top Web Design Firm. About KEO Marketing Inc. KEO News
  • HALEY MARKETING  |  MONDAY, JANUARY 18, 2016
    [Information, Profiling] How Can My Company Gain More Social Media Followers?
    From here, they can share the pages on their personal profiles and also interact with content on these pages to help increase the reach. This is a simple way to put this information in front of the people your team is currently engaged with. Each contact with a client or candidate is an opportunity to share this information.
  • HUBSPOT  |  FRIDAY, JANUARY 15, 2016
    [Information, Profiling] 8 Personalization Tactics That Are Turning Off Your Buyers
    What you can do : Use customer segmentation and be sure your user profiles are accurate. 4) Not incorporating contextual data into your strategy. Leverage the information you have about your customer to create a truly engaging, relevant experience. We all get those emails—the flood of “Save now! 50% off!” Content is the offer.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 15, 2016
    [Information, Profiling] How Data is Driving Marketing and Other Data News
    In a survey from the Global Alliance of Data-Driven Marketing Associations (GDMA) and Winterberry Group, 92.3% of respondents said they maintain databases to host information on customers or prospects, at least to some extent. If it's Friday it must be time for The Friday Five , our weekly curated content roundup of five articles.
  • 6SENSE  |  THURSDAY, JANUARY 14, 2016
    [Information, Profiling] Attention B2B Marketers: 4 Things Your Sales Team Wants
    To find in-market buyers you’ll need to gain visibility not only into the profile and demographic data of your target prospects, but also into time-based behavioral signals that identify the buying stage of an account. The best B2B marketing teams all have­ one thing in common: they treat the sales team as one of their clients. Latest
  • ACT-ON  |  WEDNESDAY, JANUARY 13, 2016
    [Information, Profiling] Three Ways to Increase Bottom-of-Funnel Leads Using Data-Driven Marketing
    more complex form of predictive analytics might involve using tools such as Everstring , who leverages your ideal customer profile against a directory of 11 million B2B companies to help you identify and target your next customer. While data-driven marketing might be a new(ish) term, the principles behind the adoption of the strategy are not.
  • HUBSPOT  |  TUESDAY, JANUARY 12, 2016
    [Information, Profiling] How to Crowdsource Your Blog Content: Tips for Finding and Collaborating with Your Crowd
    In that case, you might reach out to a few top bloggers and/or academics in your field to offer their informed opinions on a meaty topic. Perhaps you’ll need one long customer testimonial about a certain aspect of your product, or maybe you can gather 3 quick quips from industry insiders to construct an informative and impactful blog post.
  • HUBSPOT  |  MONDAY, JANUARY 11, 2016
    [Information, Profiling] 20 Fascinating Things You Didn't Know About Your Facebook News Feed
    You had a profile photo, profile information, groups, and walls you and your friends could write "Hey, what's up?" on -- to which your friend could respond back on your wall, "Not much, you?" in an entirely disjointed series of posts. At first, people thought of it as a timeline of mundane details about their friends' lives.
  • JUNTA 42  |  SATURDAY, JANUARY 9, 2016
    [Information, Profiling] This Week in Content Marketing: Ad Blocking Is 2015 Phrase of the Year
    Finally, he rants about a Washington Post article that profiles “digital dissenters,” who sense that human needs are getting lost in the tech frenzy. It also contains content that informs consumers about better and more efficient uses of electricity. This week’s show. Recorded live January 4, 2016; Length: 1:04:42). disagree. 2.
  • ACT-ON  |  FRIDAY, JANUARY 8, 2016
    [Information, Profiling] Making SEO a Priority During Website Launch Planning
    When developing Information Architecture make sure an SEO is a part of the conversations for naming URL structure and determining where content is nested; this can play a large role in mitigating traffic loss on launch. Map old pages to new pages if URLs are changing; use this to inform the redirect map. Project Planning. Case in URLs.
  • HUBSPOT  |  THURSDAY, JANUARY 7, 2016
    [Information, Profiling] The Executive's Guide to Effective Lead Nurturing Programs
    Lead nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey, positioning your company as the best (and safest) choice to enable them to achieve their objectives. Inform: Teach your prospects how to make better decisions and advance their initiatives.
  • BIZNOLOGY  |  THURSDAY, JANUARY 7, 2016
    [Information, Profiling] How customer experience supports brand loyalty through relationships
    That’s especially true of most high line luxury goods where informed brand differentiation can make the difference between success and failure. It’s time to take the wheel, even if you’re not into cars. In fact, it’s the nature of nearly every industry where major purchases are driven by emotion and fashion over utility and price.
  • ACT-ON  |  THURSDAY, JANUARY 7, 2016
    [Information, Profiling] 7 Ways B2Bers Can Rock Lead Gen Via Social Media
    Here’s the thumbnail version: Include a call to action to download a resource or to follow you online in your company page’s profile description. Add keywords to your profile, especially in the “Specialties” section. Even now, there appears to be no information on their site or in the help pages about what they charge per lead.
  • VISUALLY  |  WEDNESDAY, JANUARY 6, 2016
    [Information, Profiling] Why You Need to Create Buyer Personas (and How to Do It)
    Put information in a usable format that your team will actually dive into time and again, and Dante will breathe a sigh of relief. Again, demographic information is valuable, but only as the starting point in a comprehensive conversation. Articulate the value of personas to all team members. Our recommendation? Review CRM data (53%).
  • VISUALLY  |  WEDNESDAY, JANUARY 6, 2016
    [Information, Profiling] Creating Awesome Buyer Personas
    Put information in a usable format that your team will actually dive into time and again, and Dante will breathe a sigh of relief. Again, demographic information is valuable, but only as the starting point in a comprehensive conversation. Articulate the value of personas to all team members. Our recommendation? Review CRM data (53%).
  • CHIEFMARTECH  |  WEDNESDAY, JANUARY 6, 2016
    [Information, Profiling] How marketing technology could transform healthcare
    To accomplish this vision of “healthcare in a digital world”, marketing and information technology cannot continue to operate in isolation. It also includes continuous listening to the consumer, both passive and active listening, to get her the care and information she needs even before she knows she needs it. …and a lot more.
  • HUBSPOT  |  WEDNESDAY, JANUARY 6, 2016
    [Information, Profiling] How to Avoid Costly Hiring Mistakes: A Step-by-Step Guide for Recruiting Top Talent
    With tips designed to help you avoid some of the common pitfalls that lead to costly hiring mistakes, the following information is perfect for anyone looking to build out their team. Here’s why: Looking at marketers’ profiles will help you better articulate to yourself and others what the ideal candidate looks like. Our advice?
  • SALES ENGINE  |  TUESDAY, JANUARY 5, 2016
    [Information, Profiling] If Your Leads Stink, Time to Update Your Buyer Personas
    Lead generation is not about buying lists with basic demographic (like titles, industries, and revenue size), which is why it’s so annoying when list vendors position themselves as lead generation companies just because they have contact information. This requires way more than just knowing the demographic information on your prospects.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 5, 2016
    [Information, Profiling] 7 Quotes From 7 CMOs About Building a Modern Marketing Organization
    Now we can take all this information from various platforms and put it in one place and analyze it and make real-time decisions about how our multichannel customer engagements are performing and make adjustments. Not sure if I buy into the whole 7 is the luckiest of all numbers thing. Consumer Insights. Integrated Engagement Planning.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 5, 2016
    [Information, Profiling] 8 Key Google Changes B2B Marketers Need To Know In The New Year
    While I would still recommend maintaining a professional presence, with up-to-date company information, in your Google+ Page and associated profiles. From this information, the search engine can distill dozens of key factors that correlate with likelihood to convert (i.e., The Demise of Google+. Image Source. Mobilegeddon.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 5, 2016
    [Information, Profiling] The Keys to a Five Star Review Program
    Reviews help us make informed decisions. Today, we have peer review sites like Yelp, Angie’s List, and TripAdvisor that help us make more informed decisions based off the available information of other people’s experiences. There are many ways to drive people to complete an action on your profile. Good luck!
  • TONY ZAMBITO  |  SUNDAY, JANUARY 3, 2016
    [Information, Profiling] State Of Buyer Personas 2016: Strong Correlation Between Effectiveness And Goals
    45% stated they were able to achieve deeper understanding of buyers in unexpected ways while the remaining 55% believed they engaged in buyer profiling and confirmed previous foundational understanding already possessed. by Scott Lewis. In 2016, we will mark the fifteenth year since buyer personas were first introduced.  Future Advancements.
  • BIZIBLE  |  WEDNESDAY, DECEMBER 30, 2015
    [Information, Profiling] Why Every Marketing Strategy Needs To Include Attribution
    You only have a set amount of time and resources at your disposal, and you must react to new information. leader cannot steer resources in the best direction without accurate information. Without attribution marketers cannot collect this information accurately. Why is it difficult so difficult to grow a business quickly?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 30, 2015
    [Information, Profiling] How to Develop and Use Personas to Recruit Your Ideal Students
    No matter how well we think we know our market, actively researching them always reveals valuable, actionable information. You'll gather information in seven categories designed to elicit valuable insight into what the persona cares about, where they find information, and what motivates their behavior. Are you a student?
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 29, 2015
    [Information, Profiling] KoMarketing Year in Review: Top Posts from 2015
    More importantly, B2B marketers are always on the hunt for information designed to support ongoing tactics and initiatives. 10 Examples of Highly Impactful LinkedIn Profiles by Derek Edmond. In this post, we detailed several key LinkedIn profile elements that help convey trust, through exemplary LinkedIn user profiles found online.
  • HALEY MARKETING  |  TUESDAY, DECEMBER 29, 2015
    [Information, Profiling] What I Learned in 2015
    As social media becomes used more in the job search ( almost 10 percent of job applications came from social media profiles in Q3 2015), we have to think how staffing firms and recruiters can use social media to attract job candidates. After becoming a father for the first time in 2014, my life didn’t change as much in 2015. Not a chance.
  • SALESFUSION  |  TUESDAY, DECEMBER 29, 2015
    [Information, Profiling] Get Over Your Fear of Marketing Automation Software
    Only 26% of marketing automation users have fully adopted their MAS system, only 38% use advanced tactics like progressive profiling, and only 8% use marketing automation to nurture existing customers. Are you still afraid of and intimidated by marketing automation? There’s really no reason any more. The price! Marketing Insights.
  • SALESFUSION  |  TUESDAY, DECEMBER 29, 2015
    [Information, Profiling] Get Over Your Fear of Marketing Automation Software
    Only 26% of marketing automation users have fully adopted their MAS system, only 38% use advanced tactics like progressive profiling, and only 8% use marketing automation to nurture existing customers. Are you still afraid of and intimidated by marketing automation? There’s really no reason any more. The price! Marketing Insights.
  • PR MEETS MARKETING  |  THURSDAY, DECEMBER 24, 2015
    [Information, Profiling] It will never happen at my event
    Using technology, such as RFID, adds an additional layer to match the ID to the attendee’s profile. While getting through the computer system or network was one component of the security audit, one of the easier ways to gain access was a ruse to gain access via people or dumpster diving for sensitive information. Conclusion .
  • ONALYTICA B2B  |  WEDNESDAY, DECEMBER 23, 2015
    [Information, Profiling] Health and Fitness: Top 100 Influencers and Brands
    click on the names to see their Twitter profiles). With all the discussion and resources available online, our analysis produced a great set of independent information resources and communities. Some have even secured best-seller book deals and featured in consumer lifestyle magazines. WHAT ARE THE EXPERTS SAYING? TOP 100 INDIVIDUALS.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Information, Profiling] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    Your list will be most effective if you gain trust by not sharing subscribers’ info with other firms and creating emails with useful or exclusive information and valuable offers — not just sales pitches. 32) Offer a free e-book or informational guide for signing up. 25) Use your smartphone to add addresses on the go.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Information, Profiling] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    Your list will be most effective if you gain trust by not sharing subscribers’ info with other firms and creating emails with useful or exclusive information and valuable offers — not just sales pitches. 32) Offer a free e-book or informational guide for signing up. 25) Use your smartphone to add addresses on the go.
  • HUBSPOT  |  TUESDAY, DECEMBER 22, 2015
    [Information, Profiling] Increasing Engagement for Regional Publications
    Build Audience Profiles. With this data, you can also build custom audience profiles—which means that you’ll be able to target your readers off-platform, through channels like Facebook or Twitter. With the right information, you can help advertisers write better sponsored content and offer more relevant promotions. Media
  • WEBBIQUITY  |  TUESDAY, DECEMBER 22, 2015
    [Information, Profiling] Five Facebook Advertising Features You Haven’t Tried Yet
    Multitudes of visitors come to your website everyday, but only a small amount of people actually leave their information or purchase a product on the first visit. Once you add that piece to your website, the pixel will track visitors and send information back to Facebook, including general information about the browsing session.
  • EARNEST ABOUT B2B  |  FRIDAY, DECEMBER 18, 2015
    [Information, Profiling] 8 tips to increase event engagement (as exemplified by elves)
    The app allows guests to sign up with their social profiles, and to connect and share updates and news with other attendees. The elf event team don’t reveal this year’s party venue, but instead inform guests to assemble at marked ‘meeting points’ where they will be informed how to get to the top secret location. Well it’s true.
  • LEAD LIAISON  |  THURSDAY, DECEMBER 17, 2015
    [Information, Profiling] The Link Between Content and Conversions
    By building a rich profile of the visitors arriving on your site that becomes stronger over time, you can do exactly that. This can be accomplished through a combination of behavioral information, including actions taken by visitors, such as clicks, email opens, document downloads, page visits, webinar attendance, video watches, and more.
  • ACT-ON  |  THURSDAY, DECEMBER 17, 2015
    [Information, Profiling] Smart Agencies Don’t Neglect the Middle and Bottom of the Marketing Funnel
    They allow you to customize the criteria for each stage of the funnel using list profile fields, behavior, CRM data, and lead scoring. It often involves working on creative, colorful projects, and offering informative, compelling opportunities at the top of the funnel. Make sure you keep your and your clients’ customers informed.
  • THE POINT  |  WEDNESDAY, DECEMBER 16, 2015
    [Information, Profiling] The One Marketing Automation Guide You’ll Ever Need?
    Core to the new guide are detailed profiles of 20 marketing automation tools, plus ratings (based on more than 1,600 authenticated user reviews), pros and cons, customer demographics, and responses from the vendors themselves. You can download a free copy (registration required) from the TrustRadius Website. appeared first on The Point.
  • FATHOM  |  MONDAY, DECEMBER 14, 2015
    [Information, Profiling] Is Social Selling a Waste of Time? Episode #33
    We no longer have to tie-up their telephone and inundate their inbox with irrelevant information. Leaders leverage their social media profile on LinkedIn to build a platform that showcases their knowledge and elevates their status as an industry expert and trusted advisor. Is being “too social” with prospects good or bad?
  • HUBSPOT  |  FRIDAY, DECEMBER 11, 2015
    [Information, Profiling] Social Media for Homebuilders: 10 Great Brands to Follow
    This adds another level of helpfulness and intrigue to potential clients viewing their profile. This creates an opportunity to gain insight into what other information that user has available on Houzz and also to open a dialogue. Once they draw someone to their profile, however, they have several powerful boards outlining their brand.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 11, 2015
    [Information, Profiling] 12 Months of Inspiration for Engaging with Your Email Subscribers
    If you have a veteran working in your company, why not include a brief profile of him or her in your email newsletter this month or on your social media pages? Even the most capable, expert-at-their-business small business owner can feel like a rube when it comes to getting creative with email marketing ideas. We’re glad you asked.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 11, 2015
    [Information, Profiling] 12 Months of Inspiration for Engaging with Your Email Subscribers
    If you have a veteran working in your company, why not include a brief profile of him or her in your email newsletter this month or on your social media pages? Even the most capable, expert-at-their-business small business owner can feel like a rube when it comes to getting creative with email marketing ideas. We’re glad you asked.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 11, 2015
    [Information, Profiling] 3 B2C Companies That Have Tackled the Marketing ROI Challenge
    In fact, the program’s first story profiled a yoga-loving Oregon police lieutenant. By acquiring readers’ contact information from the start—even before a standalone website launches—DSC is able to include readers in marketing nurture tracks and eventually monitor their behavior across the live, standalone website.
  • HINGE MARKETING  |  FRIDAY, DECEMBER 11, 2015
    [Information, Profiling] The Lead Generation Process: How Content Marketing and Lead Generation Work Together
    Personas are mini profiles of your different types of buyers. Many of your readers — now that they’ve sampled your free content and found it valuable — will be more than willing to exchange a small amount of personal information for long-format content that has significant perceived value. “Content is King.”
  • VISUALLY  |  THURSDAY, DECEMBER 10, 2015
    [Information, Profiling] The 24 Best Interactive Websites of 2015
    Inform or entertain. Important because: This interactive website profiles NASA astronaut Scott Kelly’s trip to the International Space Station and his time in space throughout 2015. Important because: This true story from Brazil’s impoverished favelas profiles tough young women who’ve been shaped by soccer culture. OK, fine.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 9, 2015
    [Information, Profiling] 3 Necessary Steps to Protect Your Trademarks on Social Media
    Author information. High profile news organizations, including CNN, NPR, and Thomson Reuters have turned to Ethan for commentaries on social media legal issues. Your intellectual property sets your company apart from its competitors. But are they protected from social media legal risks? Ethan Wall. Social Media and the Law
  • TONY ZAMBITO  |  TUESDAY, DECEMBER 8, 2015
    [Information, Profiling] State Of Buyer Personas 2016 Survey
    This has been an eventful year.  We are seeing continued growth in the adoption of buyer personas as a means for understanding buyers and customers.  At the same time, the growth is fraught with the perils of buyer personas being misunderstood, mislabeled, and serving as a cover for basic buyer profiling. by Johan H. W. Basberg.
  • BIZNOLOGY  |  MONDAY, DECEMBER 7, 2015
    [Information, Profiling] 5 B2B data trends
    For more information on this topic, request one of our more popular white papers titled Profiling, Targeting and Segmentation. The new world of B2B data! In the last 10-15 years, we have seen an explosion in B2B data world not only in the amount and availability of data, but the usages as well. Big Data. Data Analysis and Analytics.
<< 1 2 3 ... 31 32 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...