• ENGAGE  |  WEDNESDAY, MARCH 4, 2015
    [Information, Profiling] Can You Actually Future-Proof Your Brand?
    The reason is simple: Consumers are supremely well informed and far more likely to investigate the real value of products than to rely on logos.”. A  quote in a  Wired  profile on Google sums it up nicely: “Google is not really a search company. The End of the Big Mac. Lessons Learned From RadioShack''s Decline. Whole Foods, Half Off.
  • FATHOM  |  TUESDAY, MARCH 3, 2015
    [Information, Profiling] Mobile-Friendliness Will Officially Affect Your Site’s Rankings
    In the official announcement, Google stated, “When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps.” For more information on mobile configurations, see: Select Your Mobile Configuration.
  • HUBSPOT  |  TUESDAY, MARCH 3, 2015
    [Information, Profiling] 38 Incredibly Amusing Twitter Bios
    Also, imagining Mr. Trainor saying, “He who smelt it,” while looking as dapper as he does in his profile picture is a little slice of added amusement. Why we’re amused: UberFacts fills our brains with seemingly unnecessary information all day, every day. Also, that profile picture/header image combo, though! You bet. 2) @helper.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 3, 2015
    [Information, Profiling] Creating Content is a Waste of Time – Until You’ve Mapped the Buyer Journey [Part 1: Define The Buying Journey]
    An Aberdeen study , Crossing the Chaos: Managing Content Marketing Transformation , revealed just how few companies have truly mapped the customer buying process, moved from profiles to personas, and clearly understand their customer’s lifecycle. Content needs context, and that context is the customer’s buying journey. Connection.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Information, Profiling] Start engaging from the first click in the Customer Journey
    information contained herein has been obtained from sources believed to be reliable. GX Software disclaims all warranties as to the accuracy, complete- ness or adequacy of such information. GX Software shall have no liability for errors, omissions or inadequacies in the information contained herein or for. specific information.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Information, Profiling] Closing the Loop on Social Leads
    Monitor in 10 minutes a day: Learn how to monitor your social media profiles in 10 minutes a day with. draws in more qualified prospects who use search engines to find answers and information that that can be. Identify the paths people take to conversion, then, use that information to connect your social media lead. business.
  • KEO MARKETING  |  MONDAY, MARCH 2, 2015
    [Information, Profiling] How B2B Marketers Can Get the Most Out of LinkedIn
    Then seize every opportunity to join in a discussion or provide helpful information. People who find your input helpful will then click on your profile and learn about your company. Pay attention to your company page and employee profiles. Your company page is your central place to share information on LinkedIn.
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 2, 2015
    [Information, Profiling] Google Analytics Filters: Tips To Avoid Common Mistakes
    Profile filters can help you organize your data and drill down to specific metrics or traffic segments you care about. Google Analytics filters actually work by permanently removing any data from your profile that doesn’t match the specific conditions of your applied filters, with no way of getting that information back.
  • HUBSPOT  |  SUNDAY, MARCH 1, 2015
    [Information, Profiling] The Essential Guide to Using Mobile Messaging Apps in Your Marketing
    Just recently, China’s Ministry of Industry and Information Technology released data on text messaging usage in the country. Kik also has a built-in web browser so that people can share information from the web. There’s also an option for ads to appear in the user’s profile page. 'This post originally appeared on Agency Post.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 28, 2015
    [Information, Profiling] What Jeffrey L. Ogden is thankful for this weekend
    'This Saturday I simply want to share the 4 things I am thankful for, especially after the loss of great men yesterday: Feel free to check out my LinkedIn profile at the top right, which I consider a blogging best practice. Journal, which informs me every morning (except Sunday). We even have a great offer for members there. Jeffrey L.
  • WRITTENT  |  FRIDAY, FEBRUARY 27, 2015
    [Information, Profiling] 7 Great Features in Writtent to Spot Amazing Writers
    Our writer profiles include location, so you can determine how easy it will be to collaborate and chat about your project in real time. Metrics matter an awful lot, and we provide you with the most up-to-date information possible on a writer’s past performance. Know Upfront When Your Content Will be Delivered. Writtent 3.0
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 26, 2015
    [Information, Profiling] Tim’s Pithy Party: Homepage Sliders
    The ones that give you ZERO information about what’s on the next slide, so all you can do is wait or blindly click and hope something interesting pops in. Got some high-profile client logos? 'We’ve got a new blog series! . Meet Tim Croteau, a Web Project Manager for eMagine. It totally should, but it doesn''t. Seriously.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Information, Profiling] How to Use LinkedIn for Business Development
    After building a strong LinkedIn profile for each of your key business development team members, use the following three steps as a guide: 1) Participate in LinkedIn Groups You will meet people who have shared professional interests by joining LinkedIn groups. The importance of networking has not gone away. On LinkedIn? Social Media
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Information, Profiling] How Your AEC Firm’s Brand Affects Recruiting Top Talent
    Can they easily find more information about careers on your website? This might mean sharing company photos, quotes, or profiles of your current employees to allow interested candidates to gauge the internal culture of your firm. How will your firm attract top talent in the coming years? Do you share career opportunities on LinkedIn?
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Information, Profiling] 3 Ways to Be Your Customers’ BFF
    In order to accurately understand and communicate with your customers, you need their correct contact information. It’s easy to look at your database and believe that it’s the right information. However, even a 1% mistake such as the wrong LinkedIn profile, can result in 99% effectiveness instead of 100%.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Information, Profiling] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    If you''re going to use text in your cover photo, keep it concise; your photo will be much more informative and engaging. 4) Don''t hide content behind your profile picture. Because of the way that Profile Pictures are featured on Facebook Pages, there''s a section of your cover photo that won''t appear unless you click on it.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Information, Profiling] Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO
    Links from third party web sites to a user''s profile. Even if Google does not get information in the Twitter data feed that allows it to understand who is retweeting whom, Google could still use link data to better understand whose profiles are most important. In turn, Google would display tweets in search results in real time.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 25, 2015
    [Information, Profiling] Ready, Set, Tweet! Twitter Basics for B2B Marketers
    81% of followers are more likely to take action on information shared via Twitter. But before you do, you’ll want to take a close look at your profile page. It’s important to make sure your brand’s profile page is ready for prime time. 'Are you spending time on Twitter? don’t mean reading everyone else’s posts. Whoops. An asana?
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Information, Profiling] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    Per Google guidelines , your Merchant Center account lets you manage your product information, while your AdWords account helps you manage your ads and campaigns (in this case, of your product information). Visualizations – support technical information with graphics, outlines, and other simple visualizations to aid in usability.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 24, 2015
    [Information, Profiling] Learn From Annoying Mistakes Marketers Make
    The Solution: Deploy progressive profiling to avoid annoying customers. 'From repeating email promotions to not making content accessible across all your channels, avoid these common marketing mistakes which can alienate prospects. We know the modern consumer is demanding and who can blame them? Ford Channel: 725,904 views.
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Information, Profiling] 8 Rookie Mistakes You Might Be Making With Buyer Personas
    Buyer personas help you better understand your current and potential customers, what their pain points are, what information they need, and how you can position your offering to meet their needs. If you don''t have enough information on a particular persona, remove it. Psychographic information is what makes your personas so powerful.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 23, 2015
    [Information, Profiling] Why Your Team Needs a Lead Scoring Model
    The first thing to determine is whether or not a lead fits your ideal customer profile (Do they have the right job title? The next step is to collect the prospect’s behavioural information, which you can gather from his or her digital body language. 'What constitutes a worthwhile lead? How does lead scoring work? on Thurs.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Information, Profiling] 15 B2B case studies show how content marketing drives ROI
    OPENTEXT : A software solution for enterprise information management, created a personalized new customer onboarding site offering a variety of assets (white papers, checklists, product pages, ebooks, case studies) and content to welcome new clients and provide upsell, cross-sell opportunities. These profiles are split by language (e.g.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 23, 2015
    [Information, Profiling] Get Started with Video Marketing: DIY
    We’re hardwired to love video, and if it’s an enjoyable video (informative, funny, highlights a problem or issue) we become more engaged. It’s more information, and it’s better absorbed. At any given moment buyers are searching for useful information that will inform them, educate them, or help them solve a problem.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 20, 2015
    [Information, Profiling] Understand Your Target Market: 3 Steps to Creating Customer Personas
    Digging into the depths of your target market by creating customer personas or profiles can help ensure your product and marketing efforts are strategic and on point. There’s a lot of information on the topic, so we’ve narrowed it down to three simple steps to help you pull together the framework of personas for your business.
  • CMO ESSENTIALS  |  FRIDAY, FEBRUARY 20, 2015
    [Information, Profiling] Skeptical, Informed Buyers vs. Excited, Uninformed Buyers – A Tale of Two Journeys
    'Let’s play a quick, marketing-themed game of “would you rather…” Would you rather pass a skeptical but well-informed buyer along as a lead to your sales team, or an excited but uninformed buyer? The more content a buyer consumes, naturally, the more informed he or she will be which results in a higher overall lead score.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 19, 2015
    [Information, Profiling] Ensighten Transforms Web Tags into Rich Customer Data
    This regains control that is lost when partners place their own tags on company Web pages and don’t necessarily share the resulting information. As I’m sure you see coming, Ensighten’s next step is to assemble the tag data into detailed individual profiles for personalization, testing, attribution, and other purposes.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 19, 2015
    [Information, Profiling] 5 Super Simple Ways to Show Your Readers You Understand Them
    explained to her that, as with any digital marketer, my job involves consuming little bits on information – constantly. A blog is a friendly chat that will inform and entertain your audience,” says writer Margaret Pincus in the post. Yeah, I don’t either ). What are all those tabs open on your screen?” Let’s face it: People are busy.
  • VIRALLY BLOG  |  WEDNESDAY, FEBRUARY 18, 2015
    [Information, Profiling] It’s Win Wednesday!
    As visitors download the file we capture their social profile in our social CRM. Data includes email address and any other information publicly available on their profile. 'Calling all marketing agencies! We have a little competition for you for Win Wednesday. KellyCulver96. The post It’s Win Wednesday!
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 17, 2015
    [Information, Profiling] NGData Gives Enterprise Marketers a Customer Data Platform of Their Own
    'If you read my recent post on Customer Data Platforms Revisited very, very closely, you might have noticed it listed a category of data vendors who “store unified profiles and expose to other systems”, which is pretty much the core definition of a Customer Data Platform. But, until today, I’ve never discussed NGData.
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 17, 2015
    [Information, Profiling] These Customer Service Quotes Will Inspire You to Change Your Service Philosophy
    Related Stories Discover CEO: “Everything Is Moving to the Phone” On the Hook: How to Spot Hot Prospects, Both Online and Over the Phone Building An Organic Audience Profile to Inform Your SEO Strategy. 'In marketing, you see a lot of listicles that don’t live up to the adjectives in their titles. And that is inspirational.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 17, 2015
    [Information, Profiling] How To Use SlideShare For Content Repackaging
    But our […] Author information Ann Smarty Ann Smarty contributes a monthly column on Slideshare. Ann is also a frequent conference speaker and contributor to high-profile marketing blogs. 'Content repackaging is the number one content strategy that not enough people are using. SlideShare
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 17, 2015
    [Information, Profiling] 6 Ways B2B Marketers Use Social Media to Get Gangbuster Results
    Obviously you’d rather have the latter, especially if they fit the profile of your ideal customer. It’s about giving prospects information about your company so they can come to know you, trust you, and, eventually, depend on you. You can use content that’s gated behind forms to collect information. But what about B2B marketers?
  • HINGE MARKETING  |  MONDAY, FEBRUARY 16, 2015
    [Information, Profiling] CPA Superstar: Blake Christian’s Journey to Visible Expert?
    This profile focuses on Blake Christian, a Visible Expert for corporate tax planning. This he manages through his personal website , which is full of information and resources on tax credits and tax planning, along with links to his social media accounts and his blog. “We tend to be slow adaptors to technology.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, FEBRUARY 13, 2015
    [Information, Profiling] The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls
    If a hedge fund is unwilling to provide on its website essential information related to its capabilities and credibility, then the firm is not really serious about market communication. Most hedge funds understand this, and either provide a very basic firm profile, and / or allow its employees to post their personal profiles on LinkedIn.
  • VOICE-BASED MARKETING  |  FRIDAY, FEBRUARY 13, 2015
    [Information, Profiling] Discover CEO: “Everything Is Moving to the Phone”
    Data, he says, has the ability to put the right information in front of the right consumer at the right time. Related Stories On the Hook: How to Spot Hot Prospects, Both Online and Over the Phone Building An Organic Audience Profile to Inform Your SEO Strategy Top Metrics for Weekly SEO Reporting.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 13, 2015
    [Information, Profiling] How to Hire The Perfect Person To Run Your Social Media
    The first place to check would be on their social media profiles. That’s enough information to get you well on your way to finding the perfect social media hire. 'Planning to increase your social media budget in 2015? If so, you’re not alone. Social media marketing. Social media engagement. Or at least the right person.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 12, 2015
    [Information, Profiling] Content marketing personalization: know your audience
    Popular tools and concepts you’ll hear about include voice of customer (VOC) research, creation of customer persona, and developing customer profiles. As you can imagine, this is incredibly valuable information. Even B2B companies benefit from this approach. After all, it’s not a business making the buying decision. Far from it.
  • HUBSPOT  |  THURSDAY, FEBRUARY 12, 2015
    [Information, Profiling] How to Prepare for Your Next Job Interview
    Your LinkedIn profile should be optimized to a T. Check out your interviewers'' LinkedIn profiles. This free iPhone app (Android coming soon) pulls together interesting information about people you''re going to meet. Sidekick also shows you information about your contact''s company and mutual friends, right within your inbox.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Information, Profiling] Lead Nurture Drip Email Campaigns 101: Getting Started
    It’s particularly helpful if you use progressive profiling (i.e. This type of content is meant to inform people and share best practices. 'Did you know that, on average, a prospective client requires 10 marketing-driven “touches” to convert from a lead into an opportunity to become a paying client? Online Marketing
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 11, 2015
    [Information, Profiling] Internal Social Business for Leaders series: 3. Be yourself
    By now, you should have a polished profile in place and be more comfortable with your online social surroundings. Naturally, use your common sense to avoid revealing confidential or sensitive information there. 'This is the 3rd and final post in the Internal Social Business for Leaders series. Some speak well, but write poorly. Video.
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Information, Profiling] On the Hook: How to Spot Hot Prospects, Both Online and Over the Phone
    Lead scoring gives you the information you need to determine where the prospect is in the sales funnel. lead scoring system automatically gives points to leads based on their behaviors (like clicking a link in an email) or profile attributes (like job title, company size, or geographical location). Why Mobile, Why Now?
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Information, Profiling] Building An Organic Audience Profile to Inform Your SEO Strategy
    Even if you think you know exactly who you’re reaching through SEO, building an organic audience profile can help you optimize your content and website to reach even more users. Gathering Demographic Information to Build an Organic Profile The final step in this process is to gather demographic information of users from each search engine.
  • HUBSPOT  |  MONDAY, FEBRUARY 9, 2015
    [Information, Profiling] 6 Rookie Mistakes You Might Be Making on LinkedIn
    1) Notifying your network every time you make a change to your profile. While it is fine to occasionally update your profile and promote it out to your network to keep top of mind, it can get tiresome to see someone who is constantly changing small details to their profile. Why This Makes Your Connections Cringe. It''s okay.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 6, 2015
    [Information, Profiling] Should You Trust LinkedIn with Your CRM Data?
    In a recent LinkedIn workshop the participants asked me why LinkedIn allows you to edit contact information for your connections. It used to be that all you could do is view the information your contacts chose to share with you. So, now you can see some possibilities for storing contact information on LinkedIn.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 6, 2015
    [Information, Profiling] 5 Ways to Grow Your Content Marketing Agency Services with Automation
    You can also use advanced features like progressive profiling questions to add additional information to your customer database beyond names and email addresses as they make subsequent visits. 'When it comes to engaging customers, content continues to be king. Graphic design and production. HTML editing and coding. Email marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 5, 2015
    [Information, Profiling] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    That’s a technical step backwards but will actually make it easier for buyers to access the detailed vendor information, and in particular to screen for vendors with particular capabilities. You can find more information or place an order at www.raabguide.com/vest. VEST Report. Less is more, I suppose. Here’s what struck me.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 4, 2015
    [Information, Profiling] What's a Good Email Open Rate & Click Rate? [Benchmark Data]
    If you want to see how many social media followers another company has, you can just visit their profiles. If you want to see their most popular blog posts, you can quickly and easily find the information using BuzzSumo. 'It''s only natural for people to want to compare themselves to others. The sweet spot? Moral of the story?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 4, 2015
    [Information, Profiling] 5 Little Lead Generation Experiments You Can Run Right Now
    4) Use progressive profiling on landing page forms. How to do it: To reduce the number of form fields on landing page while still collecting the information you need to rotate leads to Sales, you can use progressive profiling. Read more on progressive profiling here. '"We need more leads.". 3) Use Facebook dark posts.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 4, 2015
    [Information, Profiling] The ROI of Influencer Marketing
    Influencers act as a gateway and a shortcut to valuable information. Ungated content is openly accessible to anyone, while gated content requires a person to exchange a small bit of information (e.g., Website visitor tracking lets you connect online behavior to a prospect’s profile in your CRM tool (e.g., So how do you do this?
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 2, 2015
    [Information, Profiling] B2B SEO Mistakes Webinar Follow-Up Q&A – Part 1
    Before merely “deciding” that some links to your site are “bad,” we would encourage you to get the full picture by pulling your website’s inbound link profile. In order to get a grasp on your full inbound link profile, I would recommend utilizing either Google Webmaster Tools  or a tool like Open Site Explorer. It depends.
  • HINGE MARKETING  |  FRIDAY, JANUARY 30, 2015
    [Information, Profiling] Assessing Your Team’s Chemistry to Increase Productivity
    This information will make planning new projects easier and more seamless. Because I work on multiple teams, it has helped me to better communicate with coworkers that may not fit the same profile as me. 'Chemistry can have many meanings. Chemistry class. Romantic chemistry. Chemistry with your coworkers. You took the test. Now what?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Information, Profiling] 6 Steps to Ramp Up Trigger Marketing
    Triggered programs are based on a customer’s profile data, preferences and digital body language. You want to create programs that give your customers the right information at the right time so that you can help move them through the customer lifecycle. Are you finding that’s not really working for you anymore? Thanks.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Information, Profiling] 6 Steps to Ramp Up Trigger Marketing
    Triggered programs are based on a customer’s profile data, preferences and digital body language. You want to create programs that give your customers the right information at the right time so that you can help move them through the customer lifecycle. Are you finding that’s not really working for you anymore? Thanks.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 28, 2015
    [Information, Profiling] How to Leverage Your Twitter Profile for Social Selling
    160 characters is all the social network affords users for their profile descriptions. As opposed to a LinkedIn profile, a Twitter bio offers much less real estate. So while salespeople can spend hours or days trying to craft the perfect LinkedIn page, writing a Twitter profile is not nearly as time-consuming. Tough luck.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 28, 2015
    [Information, Profiling] Supercharge the Top of Your Funnel with Quality Data and Analytics
    Additionally, with confidence in your model’s output, you can expand your efforts to target all accessible contacts that fall within your ideal audience profile (i.e. In tandem, I also recommend running a Contact Gap Analysis to understand the contacts you have and the ones missing at each account based on the ideal audience profile.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Information, Profiling] Top 10 B2B Inbound Marketing Predictions for 2015
    As location-based apps, interactive maps and other tech tools continue to grow, hyper-local information will become something mobile users expect and businesses can provide more easily. And if you don’t already know this information, you should get it. Mobile/Local Growth Continues to Dominate. Now, it is just the opposite.
  • HUBSPOT  |  TUESDAY, JANUARY 27, 2015
    [Information, Profiling] 9 Brands With Brilliant Facebook Marketing
    Facebook appeals to its users because it provides real-time information but with a deeper feel. Their Facebook page serves as an information powerhouse with everything you need to know about what to expect during your pregnancy. They made headlines when they temporarily blacked out their social media profiles to promote it.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Information, Profiling] 5 Ways to Differentiate Your Marketing Content
    After all, simply writing more newsletters, automating social media feeds, producing more infographics or launching more company blogs/magazines/YouTube channels/LinkedIn profiles/Facebook pages/carrier pigeon programs (well, that one might work) was never going to be more than a very short-term solution. Where do they go to find information?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Information, Profiling] 5 Ways to Differentiate Your Marketing Content
    After all, simply writing more newsletters, automating social media feeds, producing more infographics or launching more company blogs/magazines/YouTube channels/LinkedIn profiles/Facebook pages/carrier pigeon programs (well, that one might work) was never going to be more than a very short-term solution. Where do they go to find information?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Information, Profiling] 4 Ways to Differentiate Your Marketing Content
    After all, simply writing more newsletters, automating social media feeds, producing more infographics or launching more company blogs/magazines/YouTube channels/LinkedIn profiles/Facebook pages/carrier pigeon programs (well, that one might work) was never going to be more than a very short-term solution. Where do they go to find information?
  • CMO ESSENTIALS  |  MONDAY, JANUARY 26, 2015
    [Information, Profiling] Two Marketing Success Stories from the History of the Super Bowl
    By spawning such high-profile success stories, the Super Bowl engineered an infrastructure of integrated marketing opportunities around itself. To read more on the research that informed these marketing success stories, download Aberdeen’s free reports: Customer Analytics: making Big Data work for the Marketer. What’s in a Name?
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 26, 2015
    [Information, Profiling] 7 Tools to Get Free Publicity for Your Business
    These directories house pertinent information like your location and phone number. Through this tool, you set up a business profile page. You put in your vital business information like location, store hours, contact information and photos. That’s okay. Help A Reporter Out (HARO). EzineArticles. Online directories.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 26, 2015
    [Information, Profiling] Why Content is Social Media Dietary Fibre
    Updating their LinkedIn profiles, randomly endorsing strangers and finding a bunch of shareable content seems to be the Sunday self-medication of choice for knowledge workers. m all for recycled content and squeezing every last bit of goodness out of what you have, but at some point, you need to be adding new information to the conversation.
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 23, 2015
    [Information, Profiling] 5 Tips for Developing Strong Buyer Personas
    They lack the depth of information to build great content for your marketing campaigns. Start with ideal customer profiles. What sources does this person turn to for information and daily news? To get answers to these questions, get information from all the places you can. In fact, in his. Amen, Mike.). What about IT?
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Information, Profiling] What David Ogilvy's Facebook Profile Would Look Like [Infographic]
    To get you started, we reimagined what Ogily''s digital social profile would look like by curating some of his most famous work, quotes, and other life details. You can view all 10 profiles -- including ones for Leo Burnett, John Hegarty, Lee Clow, and Bill Bernbach -- in our new offer, The Social Network of Advertising Icons.).
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Information, Profiling] 8 Steps To A More Effective B2B Content Marketing Program
    To make it more business and SEO-specific, consider adding the following information and values to this process: Topic / Idea. Ability to Comment / Notate Information. Gather Information Sources. We tackle this step in two phases: List Curation – Understanding what information sources are valuable and relevant.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 21, 2015
    [Information, Profiling] Right Time, Real Time Selling
    'Jeff Ogden , an award-winning marketing expert and President of Find New Customers , the nicest company in B2B marketing, wants to bring back this post from years ago, because it has good information for you. In a 3/1/2006 article from Information Week, we learn that “Majority of CEO’s Plan Radical Change.”
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 21, 2015
    [Information, Profiling] The Anatomy Of A Great SlideShare Deck
    Breaking down SlideShare slides, you can start to find a winning formula that will help […] Author information Ann Smarty Ann Smarty contributes a monthly column on Slideshare. Ann is also a frequent conference speaker and contributor to high-profile marketing blogs. Comments Wow, there''s a lot here Ann. Thank you! SlideShare
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 21, 2015
    [Information, Profiling] 14 Data Visualization Tools to Tell Better Stories with Numbers
    Data visualization is technology that lets corporate executives and other end users see data to better understand information in context. Each element can be clicked to reveal more in-depth information, making this a great way to give a big-picture view while still providing full detail. Which tools are best to tell your story?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 20, 2015
    [Information, Profiling] 12 Noteworthy Examples of B2B Companies on Instagram
    Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not. In fact, Instagram only allows users to have one link in their bio with very limited character space to provide additional information. It embodies a unique element: storytelling.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 20, 2015
    [Information, Profiling] How to Garner Sweet Success on Instagram
    Maximize your profile space. There isn’t a ton of text space on your Instagram profile, but you want to make efficient use of what little room you do have. Take a look at the example below and make sure your profile has the relevant information you want to communicate. Contact information. Profile picture.
  • WEBBIQUITY  |  TUESDAY, JANUARY 20, 2015
    [Information, Profiling] 28 (of the) Best LinkedIn Marketing Guides of 2014
    2-column layout; no tabs for careers, products or services; link back directly to the main business page; no employee profiles are associated), how to create a showcase page, and best practices for B2B marketing using showcase pages. ” How to Structure a Perfect LinkedIn Profile by Cox Business BLUE. Image credit: Cox Business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Information, Profiling] The state of the nation on SEO, content strategy and earned media
    It’s about providing the right information at the right time. don’t know that Google actually thinks in terms of author or not, but there’s an expression in information retrieval called entities. An entity creates information, and it has others citing it like in professional journals. It’s about insight.
  • VIDYARD  |  MONDAY, JANUARY 19, 2015
    [Information, Profiling] Do I Need A Video? 5 Questions To Ask For Your Next Campaign
    But with a more complex product, keep in mind that you can fit a lot of information into a short video by showing rather than telling, so take advantage of this power while you have the chance. Create video that appeals to your specific buyer profiles, and tell them how you solve their problem. What’s not to love? Pun intended.
  • CMO ESSENTIALS  |  MONDAY, JANUARY 19, 2015
    [Information, Profiling] Perfecting the Personalization Puzzle for Mobile Marketing
    To move from blasts to a multidirectional information exchange, implement A/B split tests that track which content provides the deepest engagement. The information request could be simply to log in and connect your mobile phone number to an existing profile or it could be fill out your profile for the first time.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Information, Profiling] 12 Ideas to Ignite Your Content NOW
    Social recommendations from friends and family are the most trusted source of information for consumers according to eConsultancy. What many brands fail to do is feature testimonials and brand evangelists on their websites and social media profiles. It is social media’s most important way to organize information. Here we go.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 19, 2015
    [Information, Profiling] 15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)
    The people to be nurtured are generally those with whom you’ve had a direct meaningful interaction via phone or email and who are in companies that fit your preferred profile. For example, if you have a webinar, send them a follow-up email with more information. Define lead nurturing — and which leads you should nurture. ” 8.
  • BIZNOLOGY  |  FRIDAY, JANUARY 16, 2015
    [Information, Profiling] 9 ways to reboot your digital marketing for the new year
    Review all of the content and images you’re using on your social media profiles and website. Update your profile copy and contact information. Determine if you need or want new cover photos and profile images. Review all of your profiles, and bring them up to date. 'I love January. make it happen. Digital assets.
  • CMO ESSENTIALS  |  FRIDAY, JANUARY 16, 2015
    [Information, Profiling] Lead Scoring’s Worst Enemy: “Stuff Marketing”
    How Stuff Marketing Impacts Lead Scoring: Imagine your lead scoring program like a series of gears – the right profile data connects to the right company data which also connects to the right behavioral data on content consumption, and together, all the gears turn. Share your own opinions in the comments below. Demand Generation Trending
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Information, Profiling] 20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)
    To get to this feature, click "Relationship" right under the person''s profile picture. No one else can access the information you put in there. 16) Embed media files on your profile. To add these media files, click "Edit Profile" and look for the media icon when you hover your mouse over each section. Check ''em out.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 15, 2015
    [Information, Profiling] Mastering LinkedIn Workshop in Los Angeles January 23, 2015
    At the two-hour workshop, you will learn how to improve your LinkedIn profile to get found and get business, how to use the new, free, blogging feature on LinkedIn, how to join groups and participate in discussions and much more. For more details, please visit the workshop page on our website. Who Should Attend? About the Workshop Presenter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 15, 2015
    [Information, Profiling] 6 Ways to Get Out of Your Rut and Get More Out of Facebook
    Go to some of the profile pages of friends whose posts you’d like to see more often. When I did this on my brother’s profile, I made sure to post and explain that Facebook seemed to think I wasn’t interested in what my family was up to. For that, every time you log in Facebook, you check out his or her profile and opens up that post.
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Information, Profiling] You’re doing a terrible job with search and social
    Everyone has social media profiles but very few companies have internalized that Google is checking your social media pulse every day. Want more information about Google’s goals for search? Robust Contact and/or Customer Service Information. 'My consulting includes doing very deep, thorough, site audits. Want some proof?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 13, 2015
    [Information, Profiling] 10 of the Most Successful B2B Blog Post Themes
    Compiling lists of “best in class” social profiles provides readers with a valuable resource they can visit time and time again and could also open communication channels with said organizations. Examples: 12 Examples of B2B Companies Managing Impactful Twitter Profiles. 'Read, write, review. To stay educated, you read. Enjoy!
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Information, Profiling] 19 More Outstanding Social Media Marketing Guides
    The Art of Creating Perfect Social Media Posts – infographic by Digital Information World. 'While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. Image credit: KISSmetrics. The worst times seem generally intuitive (e.g.,
  • MARKETING ACTION  |  TUESDAY, JANUARY 13, 2015
    [Information, Profiling] What It Takes to Optimize Your Brand’s Organic Search Visibility
    Junk pages started getting downranked, query refinements started mattering less, more information of value started appearing directly on your search results page and saving you a click… in short, you started getting better answers to your questions, and getting them faster. Search engines view Page B as having the superior link profile.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 12, 2015
    [Information, Profiling] Oracle Marketing Cloud: Leading the Way in Modern Marketing Execution [New Gartner Report]
    As Gartner explains, a Digital Marketing Hub is a portfolio of software that enables marketers to deliver programs and campaigns that utilizes a consistent set of audience profile data, content, has unified workflow for ease in management and has capabilities for messaging and analytics. 'The marketing ecosystem has never been more complex.
  • HINGE MARKETING  |  MONDAY, JANUARY 12, 2015
    [Information, Profiling] Top 5 Management Consulting Marketing Priorities
    Just consider all the ways management consulting buyers evaluate service providers before moving forward: Online information sources like a firm’s website and social media presence are huge in the management consulting world. Specifically, which consulting marketing efforts will firms prioritize this year? On Google+ or LinkedIn?
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 12, 2015
    [Information, Profiling] Raising brand awareness and driving leads with HR & Recruitment Execs
    So, we provided a free bespoke review of a company’s recruitment and retention processes in exchange for a little bit of information on our customers. We are now approaching phase 2 of the campaign and have the makings of some great content to assist with our progressive profiling and ongoing lead nurture. 'OK, so here’s the scenario.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 12, 2015
    [Information, Profiling] 15 Tips to Generate More Leads in 2015 (Part 1, featuring tips 1-5)
    ” In my work with one organization, these are the key points of information that Sales often wants to know about a lead: Role in the organization. At InTouch, we helped a partner re-engage 2,500 leads by simply calling them based on what we knew from their profile data on the Web form. Most new leads go nowhere. Here’s how.
  • MARKETING CRAFTMANSHIP  |  SATURDAY, JANUARY 10, 2015
    [Information, Profiling] Hedge Fund Marketing: From Oxymoron to Best Practices
    Peppercom’s research shows that: Nearly all of the largest funds have a website, but most of those websites have no marketing value, and consist of little more than a logo and contact information. Twitter can be a great information source, and most hedge funds should use it exclusively for that purpose: to listen rather than to speak.
  • HINGE MARKETING  |  FRIDAY, JANUARY 9, 2015
    [Information, Profiling] Understanding Your B2B Website: 10 Key Terms to Know
    Before Googling, researching social media profiles, or asking a colleague, buyers will go to your website to begin learning if your firm is the right fit. It is basically information nicely organized in a computer system so it is easy to quickly find pieces of data. Most website redesigns begin with an initial kickoff meeting.
  • B2B LEAD BLOG  |  WEDNESDAY, JANUARY 7, 2015
    [Information, Profiling] Marketing Big Data: Start this Year with a Plan
    Bridge the huge gap that exists for a B2B marketer between the need to shorten registration forms (for increased conversions) and the need to capture the rich demographic and firmographic information required to fuel lead routing, nurturing, scoring, targeting, and segmentation. This is a great opportunity to kick off progressive profiling.
  • HINGE MARKETING  |  TUESDAY, JANUARY 6, 2015
    [Information, Profiling] 4 New Year’s Resolutions for Your A/E/C Marketing Plan
    Update Your Personal and Company LinkedIn Profile Did you update your LinkedIn profile in 2014? If the answer is no, then make the commitment to refresh your information the first item you tackle on your 2015 to-do list. '2014 has come and gone, and with it, another year in professional services marketing. E/C Online Marketing
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 6, 2015
    [Information, Profiling] There Is No One Size Fits All B2B SEO Program
    With this information in hand, the B2B marketer and the SEO vendor can make a better determination on direction to take next in developing a potential SEO program. few weeks ago, I prepared for three, back-to-back-to-back, preliminary sales discovery meetings. Another organization was stuck in a legacy CMS from a previous holding company.
  • HINGE MARKETING  |  MONDAY, JANUARY 5, 2015
    [Information, Profiling] The Top 10 Benefits of Using Social Media Marketing for Business
    Buyers have turned decisively toward online sources of information, including social media. Social “listening” tools can simplify this process, alerting you to mentions of your firm and even allowing you to compare your own social profile to that of your competitors. Does this sound like your firm? On Twitter or LinkedIn?
  • SAZBEAN  |  MONDAY, JANUARY 5, 2015
    [Information, Profiling] Getting Started with Twitter for Business
    Set up your Twitter profile. complete and consistent profile is essential to making an immediate impact on Twitter. The branding—profile picture, graphics, Twitter handle, bio—should be consistent with the rest of your branding, be it on your website, other social media accounts, or physical products. I’ll do it tomorrow.”
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 5, 2015
    [Information, Profiling] You have a new match! Online dating tips for the B2B inbound marketer
    According to the New York Times there are 50 million active Tinder users spending around 90 minutes each and every day flicking through profiles. Stand out from the crowd with photos they haven’t seen before (but bear in mind that the #1 complaint on Tinder is their date not looking like their profile photo). Hot tips from Earnest!
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 2, 2015
    [Information, Profiling] 56 Reasons Why Content Marketing Works
    90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. 'By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well. Coull ).
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