• CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 21, 2014
    [Information, Profiling] Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
    customer profiles. Sailthru builds a history of information about individual customers. This makes it extremely flexible, which is very important in the fluid world of marketing information. The system can scan, classify and tag company’s marketing contents and then use the tags to build a customer’s content consumption profile.
  • SYNECORE  |  FRIDAY, NOVEMBER 21, 2014
    [Information, Profiling] Casting a Social Net: How to Get People to Naturally Share your Site on Social Media
    For instance, readers must feel there is some gain in sharing, such as providing the information to other like-minded people, or supporting a specific cause by making certain knowledge known. After signing up in this manner, users can share content from your site directly to their social media profiles. Make Sharing Simple.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Information, Profiling] Start engaging from the first click in the Customer Journey
    information contained herein has been obtained from sources believed to be reliable. GX Software disclaims all warranties as to the accuracy, complete- ness or adequacy of such information. GX Software shall have no liability for errors, omissions or inadequacies in the information contained herein or for. specific information.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Information, Profiling] Closing the Loop on Social Leads
    Monitor in 10 minutes a day: Learn how to monitor your social media profiles in 10 minutes a day with. draws in more qualified prospects who use search engines to find answers and information that that can be. Identify the paths people take to conversion, then, use that information to connect your social media lead. business.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Information, Profiling] 7 Questions to Ask Before Creating a Video Campaign
    Whereas if you want to create short profile videos for all your products, or create how-to videos, then the sky’s the limit. Having this information is vital for understanding the needs of your audience and optimizing your videos. First of all, you’re not alone! However, setting up a video campaign doesn’t have to be difficult.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Information, Profiling] A Beginner's Guide to Retargeting Campaigns
    List-based retargeting works after you already have someone''s contact information in your database. You can use pixel-based ads to generate leads -- the ads will direct people to landing pages where they can give over their information. But in reality, the buyer''s journey is probably not so linear. Let''s dive right in. Awareness.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 20, 2014
    [Information, Profiling] Lead Scoring Strategies for Agencies: Best Practices
    This information can demonstrate whether your company has a strong plan for growth as well as whether or not there are any headcount issues. It might be a high-profile company in a certain sector, or a Fortune 500 organization.” 'How can agencies help businesses develop lead scoring strategies that get results? Settling the Score.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 19, 2014
    [Information, Profiling] How to Do Competitive Analysis in a Crowded Industry
    The Internet has made information about the competition more accessible for researchers. gather this information from the websites, their social media platforms, from interviews and customer surveys. You can survey your customers to find out which competitors were included in their review. Contact New Incite today.
  • EMAGAZINE B2B BLOG  |  WEDNESDAY, NOVEMBER 19, 2014
    [Information, Profiling] 10 Commandments of Social Media For B2B
    Not only are your social media profiles tools to promote your business’ content, but you also need to promote the channels themselves. Add links to your profiles to email signatures, on marketing collateral, and the top right hand corner of your website. When creating your calendar make sure to detail when content (i.e. Social Media
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Information, Profiling] 7 Ways to Promote Your Slideshare Presentation
    Presentations can be both hosted and noticed […] Author information Ann Smarty Ann Smarty contributes a monthly column on Slideshare. Ann is also a frequent conference speaker and contributor to high-profile marketing blogs. 'Slideshare is the largest Powerpoint sharing community on the web, but it is so much more than that.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Information, Profiling] Image Recognition technology is a goldmine for marketers
    The overlay of geographic and demographic information, combined with the rich insights offered by the social graph, offers marketers a valuable mix of data. However creepy the instantaneous nature of facial recognition technology might seem, the reality is that your information is already public, available for analysis.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Information, Profiling] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
    In order to successfully engage and add value, you have to do more than just present information about your products and services, much of which they can learn about on their own via the Internet and social media. But nowadays, you have to go even further than mining publicly available about your prospects. So what are these insights?
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 18, 2014
    [Information, Profiling] 3 Ways To Use Your Data Today For Successful Marketing In 2015
    With 80% of today’s buyer’s journey taking place online, the experience a prospect has visiting your website and the information s/he encounters along the way is critical. Use your visitors’ company profile, web behavior and associated buying stage to personalize the web experience to fit each visitor. BUILD THE ULTIMATE CONTENT PLAN.
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Information, Profiling] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    This is the mistake I see most often on Twitter -- stop sharing your Instagram photos directly to your Twitter profile! Instagram photos are also not indexed in your collection of Twitter photos that are featured prominently on your profile. 'Here''s how many marketers handle their social media strategy: Craft update. see 2.7% 1 a.m.
  • WRITTENT  |  SUNDAY, NOVEMBER 16, 2014
    [Information, Profiling] 7 Ways to Spot Epic Copywriters for Your Site
    An epic copywriter understands the value of making this information available. They have high-profile clients. 'Need some web content for a landing page? No problem, hire a copywriter. Yes, there are many good writers out there, but not all of them can produce the type of copy that prompts action. Here’s how you spot the pros….
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 13, 2014
    [Information, Profiling] 20 Tools We are Thankful for as B2B Online Marketers
    As we were going around the room, rattling off all kinds of great time-savers and organizational sidekicks, I thought to myself, “It’d be pretty selfish of me to keep such great information to myself.” Next time you see a quote on one of our social media profiles, chances are Quozio is responsible! Enjoy! Evernote.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 12, 2014
    [Information, Profiling] Great News for companies in Tampa/St Petersburg, Florida – the BMA is coming
    If you check out the View My Linked in Profile on the top right you will see this important new role. Be the primary repository of the best in business-to-business marketing information and resources. 'The Business Marketing Association is coming to Tampa Bay  soon – within weeks. on marketing topics. Petersburg area.
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 12, 2014
    [Information, Profiling] Understanding Cookies, Part 1: A Guide for Consumers
    It’s up to us to understand ad targeting and behavioral analytics so that we can make informed decisions about what levels of privacy are important to us, what we’re willing to share, and how much the benefits of allowing access to our data may outweigh any potential drawbacks. As online consumers, our privacy is becoming a commodity.
  • 3D2B  |  TUESDAY, NOVEMBER 11, 2014
    [Information, Profiling] 5 B2B Cold Calling Tips That Achieve Sales Results
    Pinpoint Your Customer Profile. You need to ensure you understand clearly your targeted customers’ profile—who they are, the markets they participate in and the issues they are likely to be facing. With company websites and social media, it’s easy to research and discover vital information about a company. Cold Calling Tips.
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Information, Profiling] How BuzzFeed Makes Money: An Inside Look at Their Sales Process
    So we walk through all that information with a client, and once they have sign off, then we start really collaborating with them. Same thing on Twitter and Facebook if their profile is public, and I’ll also do a Google search to see if their name comes up in the news. What kind of information do you put into cold emails?
  • EARNEST ABOUT B2B  |  FRIDAY, NOVEMBER 7, 2014
    [Information, Profiling] Email Marketing for different buyer personas
    recently wrote about how emailing to purchased data is a waste of time and the value of progressive profiling to build-up a better insight into your contacts before you speak to them. They’re deeply analytical and will go over every detail - as much information as they can get. Navigation dominant. Tool dominant. Successful.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 6, 2014
    [Information, Profiling] 6 Survival Tips for Content Marketing Island
    Similarly, you need a content strategy in place to inform your daily, weekly, and monthly content marketing activities, and to keep you from getting off-course as a result of external events in your industry. Their free account allows you to add up to three social profiles before you hit the paywall. Tip 1: Find a Friend.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 5, 2014
    [Information, Profiling] How to Develop a Strong Visual Brand on Social Media
    Visual social branding refers to what your social media content looks like -- your profile picture, your cover photo, and especially your social posts. Considering up to 90% of information transmitted to the brain is visual, it’s no surprise that people respond well to great design. 'The new world of marketing is increasingly visual.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 5, 2014
    [Information, Profiling] The Secrets to Building a High-Growth Marketing Team
    In fact, I’ll take it a step farther: I can get all I need from a candidate''s LinkedIn profile. In my business, I would look at it as a huge red flag if someone did not have a solid profile up on LinkedIn. 'Congratulations on that budget approval! It''s time to start hiring and building your marketing team. The Hiring Process. hirin
  • WRITTENT  |  TUESDAY, NOVEMBER 4, 2014
    [Information, Profiling] 5 Things You Can’t Blog Successfully Without
    Are you presenting the information in a manner that appeals to them? Do you have active profiles on  social media sites like Facebook, Twitter, and Google+? 'Blog successfully and you cam smile all the way to the bank. Bloggers like Michael Arrington rake in up to  $800,000 per month ! But it’s not quite that simple. You just can’t.
  • KOMARKETING ASSOCIATES  |  MONDAY, NOVEMBER 3, 2014
    [Information, Profiling] 3 Online Marketing Elements The B2B Organization Should Not Overlook
    Some of these areas, as identified by B2BMarketing.net, include: Making sure the contact information on all local listings is correct. Moz Local is a good tool for this purpose, as it scans the top local directories (including Google and Bing maps) in order to make sure your business information is correct. Size Doesn’t Matter.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 3, 2014
    [Information, Profiling] Why’s it important to get LinkedIn connections?
    And please note that we have View My Linkedin Profile at the top right of this blog. Great way to get more people to check out your LinkedIn profile. Information Technology and Services. 'The award-winning marketing expert Jeff Ogden of Find New Customers explains how you can get better results from LinkedIn. That is right.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 3, 2014
    [Information, Profiling] Introduction to Lead Management
    Centralized lead qualification process prior to sending leads to the sales team to filter raw inquiries and disqualify those that don’t fit your ideal customer profile (ICP). Provide qualification information for each lead while making it clear who owns the lead. Lack of lead management impacts lead conversion and ROI. Are they a fit?
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Information, Profiling] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    What information would they find helpful that you can provide? Optimize Your Profiles. Just like with your main website, use keywords to get your social media profile found via search. 'Would you like your social media strategy to help increase website traffic, leads and sales? These five things can help make that happen.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Information, Profiling] How to Future-Proof Your Content Marketing Strategy
    Some “hot” techniques -- like inherently manipulative keyword stuffing and forum profile linking -- are snuffed out of practice by improvements to the Google algorithms. In Upworthy''s headline, you satisfy your curiosity by clicking through to the video for the information. 'Trends come and go in the world of digital marketing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 28, 2014
    [Information, Profiling] Can B2B Social Media Marketers Keep Up With Kim Kardashian?
    Salesforce is a B2B company worth highlighting for their impactful Twitter profile. Their Twitter profile is composed of industry related news, helpful tips, success stories and an appropriate mix of branded and unbranded tweets. Providing exciting and timely information is another area where Kim excels across social media platforms.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Information, Profiling] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
    find a company, one that fits my profile, and I add two decision makers, a middle manager, and a few non-decision makers on LinkedIn and Twitter. My With all of the content out there, it’s important to give people in your funnel information that they will engage with. 'OK, I’ll admit it. My bad.). ” Say what? Who But don’t worry. You
  • NUSPARK  |  MONDAY, OCTOBER 27, 2014
    [Information, Profiling] 10 Customized LinkedIn Communication Tactics That Will Increase Response
    These ten tips will help you get the most out of your LinkedIn profile. Your Profile. 1.Tune up your profile. Your profile is your first impression when you interact with other members and your brand should be strong throughout. complete profile looks professional while an incomplete one screams amateur.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 27, 2014
    [Information, Profiling] 10 Ways to Optimize Your Lead Conversion Rate
    When people ask for information, they expect a rapid and personal response. Go above and beyond, especially when it comes to those leads that fit your ideal customer profile. The prospect may have responded to marketing campaigns and provided basic contact information, but sales professionals need much more than that.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 26, 2014
    [Information, Profiling] 5 Tips For Maximizing Your Video Marketing
    Videos are ideal for condensing large amounts of information that you want your audience to absorb easily and fluidly. This makes them perfect for ads, product explainers, brand or company stories, profiles, personal messages, and internal or external office communications. Follow Daniel on Twitter @firmflair. million words.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 24, 2014
    [Information, Profiling] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
    It then enhances the data with business and demographic information from public Web pages, social profiles, and third party sources including Zoominfo , InsideView , and Orb Intelligence. 'A couple of weeks ago, I wrote that “predictive everywhere” is one of major trends in data-driven marketing. Is SalesPredict right for you?
  • BIZNOLOGY  |  THURSDAY, OCTOBER 23, 2014
    [Information, Profiling] Are you tired of playing Google’s game?
    That’s a pretty big deal in today’s information-overloaded world. Writing books and being seen as an authority thought leader can result in speaking gigs, interviews and high-profile clients who want to work with the best. 'Have you ever been in a crazy-making relationship where you can’t do anything right?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 22, 2014
    [Information, Profiling] 3 Don’ts of small business content marketing
    If your business can land a high profile client willing to allow you to mention their name and use their image (tastefully), you are golden. Know their names, and use that information on the web site, when they sign on. Content marketing is one of the most valuable of these tools. Find out how below. Don’t fight this. Good luck.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 22, 2014
    [Information, Profiling] Are You Using Automation Tools to Help in Social Media?
    HootSuitePro  – Allows you to manage up to 50 social media profiles, schedule your content and report your analytics. Insights  – Provides information about your Facebook audience. 'We’re all trying to do more with less. When it comes to social media, it’s no different. Courtesy of: SurePayroll.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Information, Profiling] Why Is No One Paying Attention to My Content on Social Media?
    You need to analyze exactly where your audience gets their information, who they trust and admire, and how they prefer to consume content. Your owned media is everything including your company blog, business website, social profiles and email lists. What is social amplification? Amplification strategy. Find your audience.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Information, Profiling] 43 Tweetable Answers to Top Questions About Twitter
    22) Should hashtags be included in user profiles? Hashtags in a user profile can help your profile appear in the “People” tab in Twitter search results for the searched hashtag.  Find information on when to tweet here.  Another user cannot access this information.  was dubbed "Queen Tweet.". Twitter Questions.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Information, Profiling] 5 Crucial Things CMOs Need to Know from the IBM CMO Study
    'Every year IBM releases the key findings from their Global C-suite Study and everyone scrambles to dig through it to find that one piece of information that might change their entire marketing strategy. CMOs fall into three distinct profiles. CMOs influence CEOs more than almost any other exec. You have to be quick and adaptable.”
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 21, 2014
    [Information, Profiling] 3 Free Tools to Create an Awesome SlideShare Presentation
    First of all, a few words about PowerPoint which I am not including into the list […] Author information Ann Smarty Ann Smarty contributes a monthly column on Slideshare. Ann is also a frequent conference speaker and contributor to high-profile marketing blogs. She has 7 years of experience in search and social media marketing.
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 21, 2014
    [Information, Profiling] Message Personas: 40 Questions for your Buyer Personas
    Information Sources: What is your preferred mode of communication? Where do you go to get information when researching or problem solving? To wrap, here’s an example of one way to take the answers above and create a single page profile to share with the rest of your team and Sales partners. Describe yourself. What is your title? 
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Information, Profiling] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    Formerly, all inbound form submissions were counted as leads, including the ones from current members who were just visiting the website looking for information. This information – often available in real time – is essential for identifying cross-selling and up-selling opportunities. But what if you have a small team?
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Information, Profiling] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    Formerly, all inbound form submissions were counted as leads, including the ones from current members who were just visiting the website looking for information. This information – often available in real time – is essential for identifying cross-selling and up-selling opportunities. But what if you have a small team?
  • BIZNOLOGY  |  THURSDAY, OCTOBER 16, 2014
    [Information, Profiling] Link Building Basics: Tracking Results
    By leveraging the information you glean from tracking your current campaign you can optimize your strategies in the future for increased efficiency. Track the types of links you are getting and ensure you have a wide variety of link types in your backlink profile. In previous posts we covered the basics surrounding: Niche analysis.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 16, 2014
    [Information, Profiling] Email marketing: Is emailing purchased data a waste of time?
    That’s where progressive profiling comes in. It’s a technique that’s commonly used on landing pages, microsites and websites driven by marketing automation platforms and invites your contact to complete a few pieces of information in exchange for something of interest – usually a piece of content. B2B Marketin
  • VIDYARD  |  THURSDAY, OCTOBER 16, 2014
    [Information, Profiling] Research to Revenue: How to Master Social Selling
    There is so much more information about your prospects available to you now than, well, ‘before’  - both professionally and on a personal level. So if they go to LinkedIn to consume their industry information, be there. Does your LinkedIn profile scream “QUOTAAA CRUSHERRR”? 'People don’t like to be interrupted. Research.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, OCTOBER 15, 2014
    [Information, Profiling] Manufacturing Buyers Read Print Trade Magazines (Shocking!)
    In fact, I agree with the survey findings, which is why I closed my Facebook page — AND deactivated my personal profile. Manufacturing buyers also use industry and supplier websites to source information. ” Well, haha, I have this little secret. just never thought to niche myself. Like everyone, I lumped them in with B2B.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Information, Profiling] 10 Reasons Social Logins Could Be a Game Changer
    They use existing login information from your various social networks, such as Facebook for Twitter to create a single sign-on experience. Social logins provide businesses with personalized data and profiles to create this more targeted experience. Read on for a crash course on social logins and why you may want to consider using them.
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Information, Profiling] Marketing Automation Tips for Manufacturers
    To give you a starting point, here are a two helpful, non-biased comparison tools to help provide more specific information on the marketing automation solutions available: https://www.g2crowd.com/categories/marketing-automation. Identify pieces of content that will require contact information be submitted in order to access. link].
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Information, Profiling] Marketing Automation Tips for Manufacturers
    To give you a starting point, here are a two helpful, non-biased comparison tools to help provide more specific information on the marketing automation solutions available: https://www.g2crowd.com/categories/marketing-automation. Identify pieces of content that will require contact information be submitted in order to access. link].
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 14, 2014
    [Information, Profiling] CommandIQ Gives Marketers Flexible Database and Messaging Options
    The only thing that’s certain is a CDP will create a multi-source database of customer information. But it doesn’t find near matches based on similarities among inputs, append external data to customer profiles for enrichment or cleansing, or offer semantic processing for unstructured data. Selections define who will see the message.
  • MARKETING ACTION  |  MONDAY, OCTOBER 13, 2014
    [Information, Profiling] The Benefits of Marketing Automation for Sales: Give Your Teams X-Ray Vision
    Using a combination of behavioral tracking and attribute profiling, marketing can create segments that have meaning for sales messaging and then deliver relevant communications that match the prospect’s interests. But the people who do engage  are much more informed and ready to buy, and the system identifies them accordingly.
  • 3D2B  |  WEDNESDAY, OCTOBER 8, 2014
    [Information, Profiling] 4 Steps to Rock Solid Marketing Lists
    After all, if you rush into a marketing campaign without cleaning up your list and collecting critical data first, you end up wasting time chasing duplicate leads, trying to reach contacts that are no longer in the company or looking for incomplete information in the midst of a campaign. 'Preparation Precedes Performance. Match and Merge.
  • FATHOM  |  WEDNESDAY, OCTOBER 8, 2014
    [Information, Profiling] Facebook Relaunches Atlas: What Does It Mean?
    They can also sell the information to marketers, but our personal identities are still protected. Facebook, on the other hand, identifies you specifically and aggregates all the data in your profile. This enables the company to sell the data in the context of your personal information. So, what’s the big deal? What’s new?
  • E-QUIP  |  TUESDAY, OCTOBER 7, 2014
    [Information, Profiling] Beware of Misusing Personality Assessments
    few days later I was told that I didn''t get the job because my personality profile indicated I was less suited for sales than the other finalist. They can be useful in helping us recognize our personality tendencies and how they compare with those we work with—assuming they agree to share that information. But that''s not the case.
  • FATHOM  |  TUESDAY, OCTOBER 7, 2014
    [Information, Profiling] Let’s Get Personal: Focusing On the Human Side of Your Digital Presence
    Emphasize people whenever possible: Does your blog have profiles and backgrounds for your authors? While this isn’t necessarily a requirement of an informational website, it can be useful when it comes to relating to your audience. Show your reader why the information on your webpage is relevant. Embracing the Human Aspect.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Information, Profiling] Buyer Persona Basics
    If you understand their profiles, you’ll be able to market products and solutions that can help each persona (and the members of the group they represent) with their specific challenges, which will lead to you generating and converting more leads and prospects. Those buyer personas you create are indispensable tools. Create Buyer Personas.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Information, Profiling] Buyer Persona Basics
    If you understand their profiles, you’ll be able to market products and solutions that can help each persona (and the members of the group they represent) with their specific challenges, which will lead to you generating and converting more leads and prospects. Those buyer personas you create are indispensable tools. Create Buyer Personas.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 6, 2014
    [Information, Profiling] Avoid These 5 SEO Faux Pas
    Reposting other people’s information is tempting, but it’s important to both get permission and give source credit. Add extra value to the information by adding your own angle to the information or sharing another point of view that provides context for your audience. Share your thoughts in the comments.
  • LEAD411  |  THURSDAY, OCTOBER 2, 2014
    [Information, Profiling] Dreamforce Cheatsheet for Sales Pros
    They are digitally-driven, socially connected, mobile, and empowered with unlimited access to information and people. 'General. Attire : Business casual – Don’t forget to wear comfortable shoes. Weather : San Francisco 10-Day – It’s usually awesome in October. Mon 6:00 PM. Moscone North ( map ). Mon 8:00 PM.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Information, Profiling] 10 Things B2B Marketers Should be Doing on LinkedIn
    Provide your employees with a standard company description for their LinkedIn profile, and a one-pager of any company policies you have around the Dos and Don’ts on LinkedIn. In 2011, LinkedIn introduced new Profile sections designed for college students. LinkedIn recommends Influencers based on your profile. Divide and conquer.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 30, 2014
    [Information, Profiling] The Biggest Lesson I Learned this Year As A CEO
    Observing the leadership qualities of high-profile CMOs, I have been able to share with you a few of their success secrets in the CMO Spotlight series. Team building events, employee education opportunities, Think Tank sessions, informal huddles, etc. '2014 has been quite an enlightening year for me so far. Everybody wins!
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Information, Profiling] A Simple Guide for an Effective Inbound Call Strategy
    Consider using a cloud-hosted communications system like Voxox for routing the calls to the right people, based on the customer’s interest or profile. But that being said, the two can easily go hand-in-hand. Embracing an inbound call strategy can give you an edge above those that rely on self-service and automation. Learn more here.).
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Information, Profiling] 6 Handy Tools to Monitor Social Media Success
    The image-based social media site offers information on impressions, reach and frequency to help you evaluate engagement with your audience. With this information you’ll have the knowledge of what kinds of images are resonating with your followers so you can share more content like it in the future. Image courtesy of Instagram.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Information, Profiling] How to Optimize Your LinkedIn Profile for Social Selling
    For a person not in sales, unless they''re looking for a new job or they publish a lot of public-facing content, it’s not the end of the world if their LinkedIn profile isn''t 100% perfect. With this purpose, your profile becomes a lot more important. 1) Create a buyer-centric profile. 4) Keep your profile public.
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Information, Profiling] 33 Tweetable Tips That'll Help You Master LinkedIn [Infographic]
    1) Before a presentation, update your LinkedIn profile; attendees will review it to assess your credibility. 2) Transform a generic link to your website into a call-to-action, especially on company profiles. 4) Share high-quality information with your network to create connections that become alliances. — Ethos3. Prove it.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Information, Profiling] Unique Ways to Build Your Email List
    ” By default, YouTube gives you the option to link to another video, playlist, YouTube channel, or Google+ profile. Social media profile – Your social media pages may include links to your sign up form , but do you also have it in your profile? So far, so good. Don’t know how to create one? ” post.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Information, Profiling] 5 Ways You Can Add Social Proof to Your Landing Pages
    Below is an example of an embedded tweet -- notice how you can interact with it by retweeting it, favoriting it, or clicking into the profile: I love cookie days at @HubSpot. Trust seals are symbols that help reassure site visitors that their sensitive information is secure with the company they''re giving it to. Would you believe me?
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Information, Profiling] 5 Tips for Awesome Slideshare Content Inspiration
    Author information Ann Smarty This monthly Slideshare column is contributed by Ann Smarty. Ann is also a frequent conference speaker and contributor to high-profile marketing blogs. 'Slideshare is a great (content) marketing platform but since it’s mostly about sharing presentations, many people shy away from marketing there.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Information, Profiling] 6 Essential Social Media Lessons From Top Executives
    Don’t worry about keeping your Twitter profile private, and make sure your LinkedIn profile is as public as possible. Both HubSpot co-founders Brian Halligan and Dharmesh Shah have their LinkedIn profiles set to be as open to the public as possible regardless of whether the viewer is a connection or not. Ready?
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 15, 2014
    [Information, Profiling] Professors Share Observations on the State of B2B Marketing
    am teaching students about the importance of their public, online presence and how to keep up with a constant flow of information in their industry. They need to understand the importance of a professional profile, not just on LinkedIn, but on all social platforms, if they are going into marketing. Eric Bradlow , K.P. Jeffrey L.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Information, Profiling] 7 Elements of a Perfectly Optimized Social Media Account [Infographic]
    The next week, Twitter has a completely redesigned profile layout. If you''re using HubSpot’s Social Inbox , that information is readily available in your conversation stream.). 'One of the toughest parts of being a marketer is staying up-to-date with all of the changes on social media. 1) Your Logo as Your Avatar. Social Media
  • HUBSPOT  |  SATURDAY, SEPTEMBER 13, 2014
    [Information, Profiling] 11 Lesser-Known LinkedIn Features You Should Be Using
    Consider using these features to your advantage by giving your profile a professional makeover. Incorporating keywords will boost your SEO and help you become found on LinkedIn and your LinkedIn profile found by search engines. Have these words thought-out and ready when you create or edit your profile. 4) Use Your Profile Link.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 12, 2014
    [Information, Profiling] Link Building Basics: Outreach
    Some key information that you should contain in your outreach list includes: Name of contact. Existing Social Profiles. email for more information). For more information on the elements of an effective outreach email – check out Jon Ball’s article on Search Engine Journal. Performing a site audit. Email address.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Information, Profiling] SMX East 2014 Preview: Competitive Research for SEO
    The source code of a site can be an absolute wealth of information. Understanding the back link profile of a competitor can provide another look into their overall marketing efforts. Open Site Explorer is owned by Moz and will give you a pretty good look into a site’s link profile. So how did they do it? Schema Markup. Adwords.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Information, Profiling] The Real Roadblock to Social Business Success
    They’ll get brand messages wrong, or argue with customers, or reveal trade secrets, or disclose sensitive financial information, or bash competitors, or bash management, or tweet while drunk, or say something racist or sexist, or…whatever. But it’s jarring to still come across such reports today. marketing and HR).
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 9, 2014
    [Information, Profiling] Summer SEO News You Should Know About: HTTPS. Rich Snippets, More
    Increasing security measures on a site is imperative to protecting a company’s bottom line today, and of course the privacy of your customer’s information. Google plans to continue their discovery of additional uses for rich snippets in SERPs, because rich snippets provide useful information for the end user. HTTPS: Encryption for SEO.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 6, 2014
    [Information, Profiling] What to Do When Rebranding Is Your Only Option
    You’re almost required to have a Twitter and Facebook profile. Use it to inform your audience of the upcoming changes, and informally poll them about their thoughts on the rebranding. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. branding
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Information, Profiling] The Art of Marketing: 6 DIY Design Projects to Try
    How do they organize the information? While science can inform us at every step along the way, it can''t actually do the work for us. Side note: If you feel like your company''s entire LinkedIn profile could use a refresh, check out A Visual Guide to Creating the Perfect LinkedIn Company Page. 'I’ve heard it before.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 5, 2014
    [Information, Profiling] Interesting Infographics: Your Guide To Social Media Lead Generation
    Make sure you conduct pertinent research, which includes keywords and information about your demographics. total of 23% of Facebook users refer to their profiles 5+ times everyday. 'Did you know that over 40% of marketers believe their Facebook usage is a vital part of running a business? To boost exposure for your business. Take Note.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Information, Profiling] The True Stories Behind the Web's Coolest Content
    So after conducting eight studies of several large cities around the world, we aggregated the information we found into the Economic Impact content piece.". As a designer, I notice new ways of presenting information online. 'The year was 1997, and all the cool kids were watching MTV. and the musicians who made it. Behind the Music.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 4, 2014
    [Information, Profiling] Survey Says: 42% of CRM Users Plan to Invest in Marketing Automation
    Matt Heinz, President of Heinz Marketing, put it this way :  “In a nutshell, the only thing CRM systems do is organize your information. Score leads based on specific activities, profiles and special events. 'Customer relationship management (CRM) systems are vital to businesses both large and small across multiple industries.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Information, Profiling] The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them)
    Unfortunately, marketers will often flood groups with irrelevant and spammy information. See what I mean in this note I received following a request to connect: It is clear that this person has seen my profile, read it, and now is engaging with me. Mistake #1: Blasting LinkedIn Groups With Irrelevant Content. Social Media
  • WRITTENT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Information, Profiling] 10 Super Tips for Managing Freelance Writers
    Profile Your Organization. If your company’s website is looking a little sad, giving a freelance writer the link isn’t always enough background information. Create a company profile, so they’re able to better understand who you are, where you’re coming from, and where you hope to go. 'Image source. Price.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 2, 2014
    [Information, Profiling] How to Hack a Custom Twitter Background [Quick Tip]
    'Back in April, everyone completely overhauled their Twitter profile when the social network unveiled a brand new layout. Gone was the white text on your cover photo and the custom profile background. Or so I thought, until I stumbled on Netflix''s profile the other day. clicked on the tweet to get the direct URL. Social Media
  • MARKETING CRAFTMANSHIP  |  TUESDAY, SEPTEMBER 2, 2014
    [Information, Profiling] How WebMD Has Changed B2B Marketing Forever
    Prospective customers now turn to their personal networks and publicly available information — via digital and social media channels—to self-diagnose their problems and to self-prescribe their own solutions. At the upper limit, the responses ran as high as 70%. Failure to respond properly to the new vendor selection process.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 2, 2014
    [Information, Profiling] Marketing Foundations Analysis Tool: Gap Analysis, Recommendations, and Benchmark for Your Marketing Systems
    This can be combined with information about the company to generate recommendations for what to do next. In fact, if anything surprised me during this project, it was how much information could be derived from a relatively small amount of user input. That''s it -- just 29 items, although some do have subitems. Not bad for free.
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 2, 2014
    [Information, Profiling] 10 Effective Website Copywriting Tips for Marketing Your Technology Firm
    Your goal should be to inform your target audience, not throw a hard pitch at them. Provide plenty of information about what your firm is capable of and let your readers realize that you’re the best choice. What high profile clients or impressive certifications do you have under your belt? How is it written? Write well.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 2, 2014
    [Information, Profiling] 5 Time-Saving Business Tools You Need to Know
    We’ve found five business tools which can help you boost your favorite pages or profiles in search engines; monitor online reviews; track down specific individuals you’d like to reach out to; and even see what stories and blog posts your friends and colleagues are discussing while you’re busy running your business.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 2, 2014
    [Information, Profiling] Are You Ready For the Future of Email?
    Ultimately when it comes to data and emailing, make sure you have complete “profile information.” The most effective email combines profile data and behavioral data with where your prospects are in a buying cycle. It starts with us knowing that you’re doing this, and we get that information from the behavioral data.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 1, 2014
    [Information, Profiling] 4 Marketing Minds You Ought to Hear From at Modern Marketing Experience Europe
    Based on a point system managed through Eloqua, Nescafé © Dolce Gusto © France has been able to build up a real CRM program with the goal to: engage with the database, reward contacts based on their engagement, and offer relevant and profiled content to each single consumer. 'London calling! Join us! Register Now.
  • VOICE-BASED MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Information, Profiling] Chicago Tech Community: Anyone Can Learn to Code, Part 3
    in his presentation, described his first job working as a pool cleaner, and how they struggled to keep track of clients, home profiles, and work order information. Needless to say, we were impressed. . Popular Penguins. The first thing we noticed when we walked in to 1871 yesterday was the T-shirts. I couldn’t be more proud. General
  • HINGE MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Information, Profiling] Why You Still Need a Content Marketing Strategy for B2G
    The explosion of information online has raised the bar for how contractors approach their market by making sure their capabilities are evident in the marketplace with thought leadership and related content. Content marketing principles transcend industries and enable you to be the hub of information in your niche.
  • BIZNOLOGY  |  THURSDAY, AUGUST 28, 2014
    [Information, Profiling] B2B Marketers still struggle with lead nurturing
    Tailor the nurturing stream to key variables in the prospect’s profile, like buying role, job description, industry and company size. The tone of the messaging needs to be informative and helpful, instead of sales-y.  Ask for a response, to collect additional information and feedback, always moving toward that qualification stage. 
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Information, Profiling] 6Sense Finds B2B Prospects Using Web Site Activities
    We also clarified that users can extract company-level profiles including attributes (industry, revenue, etc.) It then matches against company profiles that 6Sense itself has gathered from the usual Web sources – public social media, Web sites, job boards, directories, etc. and from a network of third-party Web sites.
  • ENGAGE  |  THURSDAY, AUGUST 28, 2014
    [Information, Profiling] Behind the Profile: 7 Tips for Doing an Interview
    Here are seven tips for interviewing someone for a profile. You want your story to inform and perhaps inspire readers. 'We all know a natural storyteller, someone who recites entire conversations, does imitations, and describes how everything felt and looked and smelled. Ask what happened and you get the full play-by-play. You know.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Information, Profiling] Your Leads Are Annoyed With You: Here's Why [Data]
    63% of people requesting information on your company today will not purchase for at least 3 months - and 20% will take more than 12 months to buy. 93% of businesses and marketers have profiles on social media. But never forget that behind every ebook download form and every demo request, there are real human beings. Probably not.
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