• FATHOM  |  THURSDAY, APRIL 17, 2014
    [Information, Profiling] GMAC Releases 2014 Survey of Prospective MBA Students
    The profile of prospective students varies widely based on the geographic region of the student. ” Get additional information about the survey. Each year, this survey covers the entire prospective student pool from the previous year, including some 12,000 students for 2013. Tweet this ]. Higher Education
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Information, Profiling] A Handy Guide to Optimizing Your Social Media Channels
    Use the Proper Image Dimensions for Social Profiles and Posts. To ensure your social profiles showcase your brand and business in the best possible light, stick to the recommended image dimensions (in pixels) that the social networks provide. Profile picture: 160 x 160 (upload as 180 x 180). Profile picture: 250 x 250.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Information, Profiling] How to Take the Perfect Screenshot Using "Inspect Element"
    Since the core of the product is email open and click notifications, I have to be careful to change the subject line copy, contact names, and other fields that could give away personal information from an email exchange. Let''s say you''re writing a blog post and want to show an example of how the new Facebook layout looks on your profile.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Information, Profiling] Setting Up Your Blog? Use This Checklist to Start Off on the Right Foot
    4) Create blog author profiles. Whether you''re working with other bloggers at your company or working with guest bloggers, having author profiles set up is a great way to attribute your posts but also give some SEO value. Fill out the information, and then click on Update Author Profile. Not necessarily. Blogging
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 16, 2014
    [Information, Profiling] 5 Steps to Use Marketing Automation for Improved Conversion Knowledge
    To start with, marketing automation provides you with better information than you’d get with a manually orchestrated campaign. It usually displays this information statistically and graphically, giving you insights at a glance into which campaigns are effective and which are not. She was raised in both America and Germany.
  • B2B MARKETING MENTOR  |  TUESDAY, APRIL 15, 2014
    [Information, Profiling] Our 5 Favorite SFA Software User Interfaces (UIs)
    robust system can keep your team informed and productive, providing the information needed to turn opportunities into wins. Pipedrive ’s home screen arranges deal information from left to right in columns that illustrate the natural flow of your sales pipeline. Microsoft Dynamics CRM. Pipedrive. Sales Cloud by Salesforce.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Information, Profiling] 7 Schools That Are Totally Rocking Their LinkedIn University Pages
    'LinkedIn has opened its doors to high school students in search of college degrees, and schools have responded positively by creating engaging and informative LinkedIn University Pages. The content includes industry news, campus event information, and highlights of college milestones, like CalDay. 7) The University of Texas Austin.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 14, 2014
    [Information, Profiling] How to Unlock the Lead Generation Power of Your B2B Website
    It collects and processes information on website visitors who identify themselves in return for valuable content. That’s why you need clear headlines, bullet points, a relevant image and a clear promised of what the visitor will gain from filling out the form and submitting the information. Landing Pages. Forms. Thank You Pages. Javi
  • NUSPARK  |  SATURDAY, APRIL 12, 2014
    [Information, Profiling] How Can Content Marketing Generate Leads?
    To gain leads from your external content, you will need to create natural seeming content that is creative, humorous, or informative to give outside groups a reason to link to you. An extra bonus occurs if you can have these posts liked to your Google authorship, allowing for a profile boost and brand recognition in your field.
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Information, Profiling] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
    You want to send right information to the best potential applicants at the right time to get the best return on your marketing investment. Offer information online that you would usually print. You can even offer online informational sessions for those that cannot attend an in-person event. Not everyone is ready to apply today.
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Information, Profiling] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    Just picture Larry Page back in 1998 saying, "O ur goal is to organize the world''s information and to make it universally accessible and useful." These were actually animated (like a MySpace profile GIF) so the flags would wave. 'I just picked up a new hobby. call it "Waybacking.". It''s kinda like Googling, but even better. 2) Apple.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Information, Profiling] Twitter's New Profile Layout Is Here: What You Need to Know
    'Well, the rumors from February about a possible design overhaul of Twitter profile pages are officially no longer rumors. Yesterday, Twitter announced that a new profile design is coming to everyone''s favorite 140 character social media site very soon and has already been made available to a small group of users. Profile Picture.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Information, Profiling] Tear Down This Wall Between Ad Tech and Marketing Automation
    Third, ad tech is based on the third party cookies (TPCs) which build anonymous profiles based on browser history.  For example, for every 100 people that visit a company’s website, typically about one person discloses their personal information. The Ad Tech World. Broad reach.  He or she is looking for large aggregations of audiences.
  • DIGITAL VOICES  |  TUESDAY, APRIL 8, 2014
    [Information, Profiling] Getting Started with Content Marketing Strategy in 5 Easy Steps
    'It isn’t hard to find information these days about taking your content marketing to the next level. Do you have social media profiles to help distribute the content? But what if you’re just getting started with content marketing and feeling like you’re late to the party? Where do you actually begin? Conversion rates.
  • VOICE-BASED MARKETING  |  TUESDAY, APRIL 8, 2014
    [Information, Profiling] 4 Tips to Modernize Your Call Center Customer Experience From Start to Finish
    The modern consumer is able to access company information and offerings through digital channels at a moment’s notice. Enabling agents to jot down notes during interactions with consumers and store them in a CRM will help build a stronger profile and enhance each customer experience moving forward. Well, it’s true! Keep It Mobile.
  • ENGAGE  |  MONDAY, APRIL 7, 2014
    [Information, Profiling] Trust Me, I'm a Marketer
    We practice the marketing equivalent of lying on our online dating profiles on a daily basis, on every channel. People compare the digital world to a lot on things in an attempt to make the same point: The web is a collection of information and entertainment that people search for and share. But who else? image credit: Joe Wolf.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Information, Profiling] What to Do When Your Twitter Account Gets Hacked
    stray click on a link, downloading a seemingly harmless file, or logging in to what you thought was a legitimate site you''ve used before can compromise your login information and grant hackers access to your Twitter account. In reality, most hackers gain access to sensitive information by exploiting our own complacency. I''ll wait.
  • MARKETING ACTION  |  MONDAY, APRIL 7, 2014
    [Information, Profiling] What’s a “Marketing-Qualified Lead”?
    67% said fewer leads from marketing actually convert; 30% said they don’t trust marketing’s leads; and 22% said they need more contextual information to have a productive conversation. It’s good to include information that shows clearly why marketing believes the lead is ready for sales. Required Lead Information. Information.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 4, 2014
    [Information, Profiling] Bottlenose Offers Real-Time Trend Intelligence For Social Media and Beyond
    The general idea is almost boringly straightforward: monitor events as they occur and pick out new and interesting information. But while we humans can only process a tiny amount of information at each stage, Bottlenose works on another level entirely. million entities. Data sources. Interpretation. Trend identification. Actions.
  • HUBSPOT  |  THURSDAY, APRIL 3, 2014
    [Information, Profiling] How to Tweet Around the Clock Without Being on Twitter 24/7
    Again, Social Inbox users can make this monitoring easier through targeted streams, color coded tweets that give you more context around the tweet, and deeper profiles that give you more information about who you''re tweeting with. Because those who tweet more often, tend to have more followers. And, of course, use Twitter itself.
  • SYNECORE  |  THURSDAY, APRIL 3, 2014
    [Information, Profiling] How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience
    With access to increasingly sophisticated user profiling and data mining techniques, brands are now able to utilize algorithmic recommendations to deliver ever more personalized experiences to consumers, providing tailor-made purchase suggestions by collecting previous consumer behavioral data from various online channels. And shop.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 3, 2014
    [Information, Profiling] The Top 20 Places Your Business Needs to Be Listed Online
    It’s a great way to make your business contact information available to over 200 million people. Listings come with access to a full profile that includes business information, a link to your website, product descriptions and more. Information distributed across yellowbook.com network and partner sites. Advantages. Yahoo!
  • BIZNOLOGY  |  TUESDAY, APRIL 1, 2014
    [Information, Profiling] Social Media is Like Riding a Bike
    have even started using Desk.com in order to best track my main social profiles, all in one place, sort of like an Inbox. The trick is to keep your vigilance, focus, and attention while you’re indulging in the fun, challenge, and excitement of getting out there and doing it, be it on the open road or the information superhighway.
  • BIZNOLOGY  |  TUESDAY, APRIL 1, 2014
    [Information, Profiling] Social Media is Like Riding a Bike
    have even started using Desk.com in order to best track my main social profiles, all in one place, sort of like an Inbox. The trick is to keep your vigilance, focus, and attention while you’re indulging in the fun, challenge, and excitement of getting out there and doing it, be it on the open road or the information superhighway.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Information, Profiling] The Definition of Omni-Channel Marketing – Plus 7 Tips
    We strive to balance the use of customer data to inform content relevancy with the use of consumer insights to ensure that the relevancy is coupled with a sense of discovery and inspiration.”. 'Author: Mike Stocker Marketing is undergoing rapid and major changes. What is Omni-Channel Marketing? First of all, what is omni-channel marketing?
  • HINGE MARKETING  |  MONDAY, MARCH 31, 2014
    [Information, Profiling] New Research Report: Why and How Clients Seek Visible Experts
    The big surprise here is how much clients rely on online methods to locate the high profile experts they retain. Most buyers are somewhat cautious, examining multiple sources of information (4.1 'Hinge has just released a new study on why and how clients select and use high visibility experts. About the Research. specific techniques.
  • FATHOM  |  MONDAY, MARCH 31, 2014
    [Information, Profiling] The Story of Your Students
    You have information about academics, tuition, housing, campus life and more. They highlight profiles of students expressing their passions, future opportunities, and ways CMU supports their goals. 'One thing I love about working with universities is that what they offer is more than a service. How do you tell students your story?
  • WEBBIQUITY  |  MONDAY, MARCH 31, 2014
    [Information, Profiling] Book Review: Social PR Secrets
    Coming in at under 100 pages, this slim volume stands apart from most other business books simply by virtue of its slender profile. It is, rather, a reflection of Lisa’s exceptional ability (invaluable to a top-notch public relations professional) to convey maximum information with minimal words. Lisa Buyer.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Information, Profiling] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    Charan goes on to note that “many CEOs do not hesitate to go directly to sources at the scene of the action or to tap informal social networks.” Stitch Fix is a West Coast-based startup that matches women with personal stylists, delivering a monthly “fix” to their door based on an online style profile.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 28, 2014
    [Information, Profiling] Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz
    First they need to trust the source of information.  By asking a series of relevant, topical questions, you the marketer have a chance to position serious, thoughtful ideas that demonstrate your subject matter expertise and ability to provide insights and information the prospect hadn’t considered.  Lots of people.  And they love them.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 27, 2014
    [Information, Profiling] LinkedIn Just Created A Better Opportunity for B2B Marketers to Target Audiences
    Per the announcement, “ Company Page Administrators can recover Products & Services Recommendations directly from the tab by copying the information into your own document [but] you should have also received an email regarding this change and can download a copy by clicking a link from within that message. Industry Focus.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 26, 2014
    [Information, Profiling] Why Modern Marketers Fail at Big Data
    Let’s take a look at a couple high profile marketing teams whose failed big data projects made unmistakably public headlines last year. As more social media innovations develop and grow to bring more information online and allow marketers new channels through which to reach our customers, we will all face new and difficult reporting problems.
  • VOICE-BASED MARKETING  |  TUESDAY, MARCH 25, 2014
    [Information, Profiling] Mobile Marketing and Location-Based Services: How Mobile Marketing Went Local
    Make sure you choose a campaign management platform that is simple to employ; has the location-reach you need to get to 100% of your customers; gives users the ability to manage their profile, category interests, and frequency of offers received; and can deliver highly contextual and targeted offers so opt-out rates are very low. Mobile.
  • SAZBEAN  |  TUESDAY, MARCH 25, 2014
    [Information, Profiling] Leveraging Social Networking for B2B Lead Generation
    This will help you understand your customer’s needs and wants and can help you provide them with valuable information for their own marketing and sales. 'Banking District (Photo credit: bsterling) Businesses that sell to other businesses (B2B) typically have much longer sales cycles than companies that sell to consumers (B2C).
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Information, Profiling] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
    There’s some valuable real estate on your social profiles — are you taking advantage, or are you leaving those spaces vacant? Both Facebook and Twitter allow you to “pin” a particular post to the top of your social profile, guaranteeing that they’ll be seen first by your visitors. Feel free to share in the comments below!
  • HUBSPOT  |  TUESDAY, MARCH 25, 2014
    [Information, Profiling] New Research Firms Harness Wisdom of Crowds
    What''s more, when the management team at BigMachines went out shopping for software to run their own business -- programs for HR, CRM, marketing automation, and so on -- they found it really difficult to get any good information about products. ” Reviewers are verified by using their LinkedIn profile information.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 24, 2014
    [Information, Profiling] 12 Examples of B2B Companies Managing Impactful Twitter Profiles
    Since Twitter has significant effects on business in the social space, we’ve taken the time to identify twelve B2B companies that are effectively managing their Twitter profiles by looking at not only the number of followers they have, but taking a deeper dive into effective tactics  they’ re using to drive engagement. Enjoy! .
  • HINGE MARKETING  |  MONDAY, MARCH 24, 2014
    [Information, Profiling] 5 Things Every Managing Partner Must Do To Drive Organic Growth
    The answer is simple: people are increasingly heading online to gather information. Whether they’re educating themselves on the issues, finding and evaluating new vendors, looking for insight from colleagues, or searching for a new job, a wide range of information is easily available online. Focus on fewer markets. Provable.
  • BIZNOLOGY  |  MONDAY, MARCH 24, 2014
    [Information, Profiling] Competitor Analysis: Get Link Building Help from Your Competitors
    The information you can gain from these analyses can be quite valuable and really boost the efficacy of your own link building campaign. You can use this information to help determine the appropriate scope and size of your own link building project. 'Photo credit: RambergMediaImages. Basic Backlink Analysis. SEO SpyGlass. Majestic SEO.
  • BIZNOLOGY  |  MONDAY, MARCH 24, 2014
    [Information, Profiling] Competitor analysis: get link building help from your competitors
    The information you can gain from these analyses can be quite valuable and really boosts the efficacy of your own link building campaign. You can use this information to help determine the appropriate scope and size of your own link building project. 'Photo credit: RambergMediaImages. Basic Backlink Analysis. SEO SpyGlass. Raven Tools.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 23, 2014
    [Information, Profiling] Very exciting times at Find New Customers
    The Information Technology Sales and Marketing Association, ITSMA , a organization of very large professional services and technology companies , is talking with Find New Customers next week about one of our favorite subjects, Buyer Personas – the incredibly important but poorly understood aspect of B2B marketing. 'Holy crap!
  • VOICE-BASED MARKETING  |  FRIDAY, MARCH 21, 2014
    [Information, Profiling] What We Learned from Cars.com About the Sins of Digital Marketing
    'The Business Marketing Association of Chicago is increasingly becoming known for their high-profile guest speakers. When shoppers are sending out requests for information to multiple vendors, they generally give their business to the first company who gets in touch with them. Metrics Still Rule. At Ifbyphone, we’re measurement freaks.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 20, 2014
    [Information, Profiling] Thank You For Tweeting! Highlights From the “Targeting” Twitter Chat
    Here are some highlights from the Targeting Twitter chat: (Q)  @paul_stevenson  How important is having buyer profiles nailed down before you start looking at campaign development and targeting? With a ‘best guess’ approach, marketers could bombard their leads with product information. Eloquestions. A)  Retargeting key. Eloquestions.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 20, 2014
    [Information, Profiling] Catch up on New Pinterest Tools That Can Help Your Business
    They show more details and information about products, recipes, movies, articles and places before clicking through to a website. Each type of Rich Pin gives information specific to its purpose, so article pins include an image, headline, author, and a small blurb from the article. Product Pin update email. Let us know in the comments!
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 20, 2014
    [Information, Profiling] Welcome to Find New Customers client Mintigo
    Here’s information about them: To see all the clients of Find New Customers, please see our Client List. For each market you enter, Mintigo builds a CustomerDNA ® profile of your ideal target customer. Mintigo then searches the Web, social networks, and 3rd party databases to find contacts who fit your unique profile.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 19, 2014
    [Information, Profiling] What Happens When You Turn Curated Customer Data into Intellectual Property?
    Information about business circumstances comes in many forms — press releases, earnings reports, news items, analyst reports, and much more. Marketers need to provide their sales counterparts with rich prospect profiles that answer salespeople’s most important questions, including: Does our product/service match the prospect’s business needs?
  • VOICE-BASED MARKETING  |  WEDNESDAY, MARCH 19, 2014
    [Information, Profiling] Make Customers Happy Via the Phone
    This includes technology to track customer information, interactions, and experiences while saving the data into an overarching profile. Build the Customer Profile. It is not enough to deploy a solution that tracks phone calls, gathers customer data, and stores the information for the next interaction. Everyone wins!
  • SYNECORE  |  WEDNESDAY, MARCH 19, 2014
    [Information, Profiling] The Writing's on the Wall: Ten Tips to Facebook Success
    You can’t succeed on Facebook by only going online when you are planning on putting information out there. Making your Facebook design unique will show that your company was willing to put some time and effort into creating a nice profile. That includes Facebook profiles, which cost nothing to create. So do we. 6) Set a Goal.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, MARCH 18, 2014
    [Information, Profiling] Help Google Connect the Dots Between Your Social Profiles
    'Late last week, while updating my Google+ profile, I noticed that I could let Google know where I had previously contributed content. What also appeared was the Pinterest profile for another woman with the same name as I — except she goes by “cakemom43″ on Pinterest. ” I also added my Google+ profile.
  • ENGAGE  |  TUESDAY, MARCH 18, 2014
    [Information, Profiling] Know Your Audience: The Secret Sauce Behind Discovery
    For the non-fashionistas out there (like me), here’s the skinny on Stitch Fix: Through a series of questions, the company helps you create a style profile. customer noted in her personal online profile that she was expecting in eight months and would need to tailor her clothing choices accordingly. Think outside the box.
  • BIZNOLOGY  |  MONDAY, MARCH 17, 2014
    [Information, Profiling] 18 reasons to listen to social media before you leap
    AFFORDABLE RESEARCH: Online audience profiling and listening is probably the most affordable research a company can do. CONTENT CREATION: The best way to guide your content marketing is to listen to what consumers are saying and give them information or teach them what they want to hear and learn. 'Image via CrunchBase.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 17, 2014
    [Information, Profiling] 5 Tips To Avoid Cheating And Riot At Your Facebook Contest
    You exchange the possibility of winning with their contact details and other quality information. Social Media Contests apps Business company customers Email Email address example Facebook facebook contest fans for your IPad media Photo profiles reason start the top time tips
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Information, Profiling] A Beginner’s Guide to LinkedIn Showcase Pages
    Employee profiles cannot be associated with a Showcase Page. You can then enter information as you would for a regular page including website links, industry, and images. They also share information on new features for their product. 'Having more than one buyer persona is a balancing act. What are Showcase Pages? Social Media
  • MARKETING ACTION  |  FRIDAY, MARCH 14, 2014
    [Information, Profiling] 6 Tips for Better Email
    And, of course, make sure your sign-up forms ask for this information, so your automated programs can make use of it to place the name in the subject line or in the body text. You can help them educate themselves by nurturing them with information that’s appropriate to the stage of their engagements and the size of their decision-making team.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, MARCH 13, 2014
    [Information, Profiling] What I’ve Learned Updating My Database
    I’ve spent hours deep in Infusionsoft (my CRM), LinkedIn and Twitter in order to update information about people, figure out who has changed jobs, and just catch up with people I’ve lost contact with. 'I won’t sugarcoat it. let my contacts database go. For years. Like four years. It’s been a lot of work! Bad move.
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Information, Profiling] Study: 3 of 4 Sales Reps Have No Idea What They're Doing
    OMG claims to have compiled the world’s largest database of information about salespeople, based on assessments of more than 650,000 salespeople across pretty much every industry. 'This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Of course you have. We all have.
  • FATHOM  |  THURSDAY, MARCH 13, 2014
    [Information, Profiling] 8 Steps for Your B2B Content Marketing Strategy
    Listen to what they want; because it might not be the same as the information you’re planning on sharing with them. Also make sure you’re pushing the content out on your company’s social media profiles, but only to the profiles that make the most sense. Here are the eight essential steps to developing a sound strategy. Goals.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 12, 2014
    [Information, Profiling] The Importance of Brand Reputation in Management Consulting
    Aside from a few high-profile missteps at some firms, audiences relate to this. To read more information about inreasing brand reputation, check out our Brand Building Guide for Professional Services. Related Stories Visible Expert Profile: Rick Telberg Differentiation Strategy Not Working? ” Or a “brand reputation?”
  • B2B MARKETING MENTOR  |  WEDNESDAY, MARCH 12, 2014
    [Information, Profiling] Hire the Right Freelance Writers for Content Marketing
    The writers you hire should have the ability to dig deeply into a topic they are unfamiliar with, conduct interviews with industry leaders and collect relevant data and statistics to help them tell an informative and persuasive story. She looks for writers who have Google+ profiles and who are members of industry-relevant social communities.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 12, 2014
    [Information, Profiling] B2C Email Marketing: When and Why to Discount
    Provide brief information about the store, emphasizing benefits; outline when and why you will send messages. Given the target audience, it may be too soon to deploy any kind of questionnaire, but you might want to test something simple that gathers more information. Information about the customer loyalty program. Send #4.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 11, 2014
    [Information, Profiling] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
    In other words, is your information healthy, but unappealing? Does it provide one of the five essential content vitamins (product information, customer FAQs, how to’s, styling, and ratings and reviews) but still gets left untouched on marketers’ plates? We take in visual information 60,000 faster than text. In Visual!
  • ENGAGE  |  TUESDAY, MARCH 11, 2014
    [Information, Profiling] Increase Your Website’s SEO Rankings With Quality Backlinks
    Having a large profile of high-quality earned links from other websites to your site brings authority to your website, which makes it appear more influential in Google’s search algorithm. These local directories offer a basic free listing that includes business information and your website. Backlinks. backlink is a backlink, right?
  • 3D2B  |  TUESDAY, MARCH 11, 2014
    [Information, Profiling] How to Use Account Profiling to Gain a Competitive Advantage in B2B Marketing
    But account profiling provides a map to the maze. You may also need to tap into online and offline secondary information to complete the picture, but you’ll discover most of what you need through personal conversations. The bottom line is that account profiling provides the market intelligence to give you a competitive advantage.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Information, Profiling] Facebook Updates Company Page Design and Introduces "Pages to Watch"
    This design is for web only, but it should look familiar -- it''s very similar your personal profile layout. We''ll update this post with more information once we have it. Because of the way it was all laid out, you were never sure that your posts would look great across the platform. What''s missing? And that''s pretty much it, folks.
  • HINGE MARKETING  |  MONDAY, MARCH 10, 2014
    [Information, Profiling] Visible Expert Profile: Rick Telberg
    This profile focuses on Rick Telberg, a Visible Expert for the accounting and finance industry. Professionals needed real-time business information to respond to their fast-changing world, and we were able to fill that need.” Keeping Pace with Change. “It makes for a natural storyline.” Forging His Own Way.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 10, 2014
    [Information, Profiling] Email Marketing: 3 simple steps for building customer personas
    The feedback led to the creation of a secondary set of personas that allowed the IHS team to really drill down into their targeting efforts in a way that would likely have been not possible had they not worked with Sales to develop the profiles of their ideal prospects. Every solution starts somewhere. Step #1. Step #2. Intelligence Analysis.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MARCH 8, 2014
    [Information, Profiling] SXSW Preview: Social Technologies and the Universal Customer Profile
    Let me focus on one related point in particular: As they evolve, social technologies will expand our definition of the universal customer profile. In turn, this informs a tongue-in-cheek subject line that you use in your next marketing email to this person: “Stay dry at SXSW: visit our welcome tent + enjoy 2 free drinks on us.”
  • MARKETING ACTION  |  FRIDAY, MARCH 7, 2014
    [Information, Profiling] What a Google Algorithm Update Can Mean For Your Site
    'If you were online in the early days, when the Internet became mainstream, you probably remember how hard it was to find information on the web. It’s always important to keep tabs on your backlink profile to ensure you’re aware of any competitors sending malicious links to your front door. Algorithm Updates: Why? Not necessarily.
  • 3D2B  |  FRIDAY, MARCH 7, 2014
    [Information, Profiling] How to Recruit Channel Partners That Achieve Sales Goals
    This post explores channel development tasks from partner profiling to lead generation and qualification.  .  . Strategy and Partner Profile A strong channel partner program starts with a strategy. You use this information to set your goals. And when you amend your strategy, profiles also change. You need a list.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 6, 2014
    [Information, Profiling] Who Is Your B2B Customer & How Do They Find You?
    'C-level executives need to stay informed about their target audiences, and the best B2B marketers find ways to make sure that understanding scales across the organization. Below are some the other ways that you can gather information about your target audience. Social Media Profile Engagement. Image Credit. Image Credit. Video.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 5, 2014
    [Information, Profiling] You’ve Heard Of Big Data But What Is Big Content?
    Business Insider  used  21,000 words on an in-depth profile of Yahoo CEO Marissa Mayer. Our customers will read and consume long form content as long as it meets the 2 needs of ALL content: is it interesting (storytelling) and does it meet a need (inform, educate or entertain). Going Long On Content. Content Marketing
  • PAUL GILLIN  |  TUESDAY, MARCH 4, 2014
    [Information, Profiling] Bulldog Reporter’s Faux Pas Shows Why Not to Take Research at Face Value
    This is kind of critical information to know if you’re going to cite the results in a responsible publication. Her LinkedIn profile  says she’s in the Russian Federation, which isn’t surprising given that DeskAlerts’ website says that’s where its development is done. ” Holy cow! e-mailed Ms.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 4, 2014
    [Information, Profiling] Is Snapchat for Small Businesses?
    People – mostly high school and college students and recent college grads – use Snapchat to stay in touch with friends in a way that can be more interesting than texting – and without having to worry about micromanaging an online profile and making sure each post is picture perfect. But not all snaps disappear after 10 seconds.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 3, 2014
    [Information, Profiling] The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer
    'This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. Buyers no longer need to rely on vendor information. They can research and explore vendor information across a range of platforms and social networks. Final Thoughts.
  • MARKETING ACTION  |  MONDAY, MARCH 3, 2014
    [Information, Profiling] Digital Marketing Glossary, Part 3
    Privacy policy : “A clear description of how your company uses the email addresses and other information it gathers via opt-in requests for newsletters, company information or third-party offers or other functions. Progressive profiling : The practice of serving multiple successive forms to the same lead. are all paid media.
  • INTEGRATED B2B  |  MONDAY, MARCH 3, 2014
    [Information, Profiling] Is the B2B printed brochure dying?
    All produce printed brochures to communicate information about their companies (the image or profile brochure) and their products. Companies like to have something to hand out to visitors and display on racks in their booths – a company profile brochure, product brochures and the company’s latest magazine edition.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 28, 2014
    [Information, Profiling] Brand Loyalty isn’t Dead – Don’t “Buy” the Hype
    Consumers are supremely well informed and far more likely to investigate the retail value of products than to rely on logos.”. If I want information about a product, I’ll go to a third-party source – especially in the initial stages of my research. Such was the scene earlier this month, when I decided to buy a Fitbit. Mac versus PC.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 27, 2014
    [Information, Profiling] What Kind Of Marketing Superhero Are You? [Quiz]
    It’s about innovating the way we connect our data sources, and using information in a way that helps us add value to our audience. We know our customers are marketing superheroes, so we created an eBook to mark their accomplishments as profiled in the 2013 Markie Award stories. You probably are, and then some! The Morphing Marketer?
  • FIFTH GEAR ANALYTICS  |  THURSDAY, FEBRUARY 27, 2014
    [Information, Profiling] Seven Strategies for Affinity Marketing Success
    By using profiling information about your current clients and looking for partners whose members match your target profile, your efforts should create more productive partnerships. Begin by developing a profile to identify who looks most like your best customer. Target the Right Affinity Partners.
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 27, 2014
    [Information, Profiling] Omnichannel Marketing: Connecting Offline and Online Brands Through Consistency
    This means brands have a limited amount of time on each channel to engage a consumer and persuade them to seek more information or make a purchase. Offline advertisements can display social media information, hashtags, or URLs to guide consumers to digital content. The key to an effective multichannel campaign is consistency.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 26, 2014
    [Information, Profiling] LinkedIn's New 'Publishing for All' Raises Duplicate Content Questions
    Don’t add links back to your site using keywords (and anchor text), thinking this will help your site''s link profile. Do include one link back to the original article, informing your readers where and when the article was originally published. What''s the concern? Or perhaps even LinkedIn''s SEO could suffer as a result.
  • WRITTENT  |  TUESDAY, FEBRUARY 25, 2014
    [Information, Profiling] A 22-Point Blog Post Checklist: Before You Hit the “Publish” Button
    Whenever possible, enhance the value of your content with original, informative pictures you’ve taken yourself or created in-house. Is your post optimized to your buyer persona profiles? 'Are you familiar with the power of checklists? And guess what? Checklists aren’t just for brain surgeons. This is the optimal Title length.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 25, 2014
    [Information, Profiling] 18 Expert Guides to Using Google+ for Business
    Calling Google+ “a key component to your marketing strategy,” Rebekah Radice offers seven tips for optimizing results there, from making the most of your profile (“Do you know what search terms people are using when looking for your business? Steps To Improve Your Google Plus Profile for Business by Small Business Trends.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 25, 2014
    [Information, Profiling] An Act-On Conversation: Jay Hidalgo and Atri Chatterjee Talk Demand Generation, Part 1
    So lead generation is really the process of making that contact, collecting their contact information, and being able then to proactively move them along that buying cycle. Basically, a persona is a profile or description of that ideal target that you’re going after. Do you want information about their background?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 24, 2014
    [Information, Profiling] Oracle to Acquire BlueKai Data Management So Marketers Can Personalize Customer Experiences
    The focus is to help our customers build the richest user profiles combining information from first party and third party sources including media, advertising, social, and mobile sources. However, with the influx of media choices and touch points, the profile of your ideal audience becomes noisy and hard to decipher.
  • WRITTENT  |  MONDAY, FEBRUARY 24, 2014
    [Information, Profiling] Inbound Marketing vs. Content Marketing – What’s the Difference?
    To help you become an informed marketer (or debate participant, your choice,) we’ve curated a comprehensive history of the practices, as well as highlighted the differences and similarities, and some insight on how you can apply these tactics at your business: History of the Terms. Caution. They were right, it turns out. Inbound Marketing.
  • SYNECORE  |  SATURDAY, FEBRUARY 22, 2014
    [Information, Profiling] 7 Social Mobile Apps Marketers Should Know About
    Taking the “hot or not” approach to dating, after building a personal profile, Tinder users are able to scroll through pictures of local guys and gals, swiping right if they like what they see, and left if they don’t. monetize-able) data about user interests and passions- information which could be used for ad retargeting purposes.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 21, 2014
    [Information, Profiling] Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
    The system doesn’t store any information about individuals. It also goes beyond Web site personalization, which requires people to at least visit your Web site and in most cases actively provide information about themselves. Let’s start with DemandBase. Astonishingly, four years have passed since I last wrote about them.
  • HUBSPOT  |  FRIDAY, FEBRUARY 21, 2014
    [Information, Profiling] Facebook's Newest Feature: See Who's Posting From Your Company Page
    Next to posts and comments, you''ll see admin names and links to their profiles. Here''s what it looks like: Two points to note: 1) this information works whether you''re posting on Facebook Company Pages directly or through third-party apps like HubSpot , and 2) it''ll only appear on posts made on or after February 20, 2014.
  • HUBSPOT  |  FRIDAY, FEBRUARY 21, 2014
    [Information, Profiling] The Trouble With Secret, Whisper, and Anonymous Social Networks
    and how my information gets shared or used. While lies about Candy Crush are pretty harmless, telling false information about a company acquisition could have bigger implications for companies and individuals everywhere. 'Sharing secrets publicly and anonymously with others is nothing new. People have graffitied bathroom stalls.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 20, 2014
    [Information, Profiling] What LinkedIn’s New Blogging Tool Means for Your Business
    'LinkedIn just announced it’s adding blog features to personal profile pages. Aside from getting traffic, the posts become part of your profile, so you’re showing industry leaders that you can walk the walk and talk the talk. What’s in it for you? For starters, the content you create has a ready-made audience.
  • HUBSPOT  |  THURSDAY, FEBRUARY 20, 2014
    [Information, Profiling] The Nonprofit's Guide to Better Social Media Marketing Through Employees
    Not only is there strength in numbers, but human profiles are free from the confines of brand voice and identity. An easy win that doesn''t involve any posting at all is to encourage your employees to identify your nonprofit in their social media profiles. Why Leverage Employees for Social Media Marketing? Coordinate Postings.
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 20, 2014
    [Information, Profiling] Increase B2B Traffic and Reach with a LinkedIn Blog
    It does mean that you can now blog on the LinkedIn platform and have it associated with your profile. connection to stay informed about future posts or activities is fine. Posts will show up on your personal profile, so make sure you share them on the company page and within any active groups. And they worked with editors.
  • HUBSPOT  |  THURSDAY, FEBRUARY 20, 2014
    [Information, Profiling] Your Top Questions on "Social Selling" Answered by LinkedIn, Evernote, and HubSpot
    If email open rates are low, then why not try posting something in your social stream so you can feed your prospects the information they need at the time that they need it?". Sales professionals, and really every professional, need to understand that their LinkedIn profile is not their online resume. What should I do?
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 20, 2014
    [Information, Profiling] Determining project scope, size, and expectations (from Link Building: From Beginning to Launch)
    The book aims to provide link builders, both experienced and new, with all the tools and information necessary to execute a link building campaign – from beginning to launch. This will be discussed further in Chapter Five: Analyzing Links and Backlink Profiles. The backlink profile. The unique value. The niche. The keywords.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 20, 2014
    [Information, Profiling] Six Stellar Twitter Tools and Reviews
    'Thanks to its brevity and informality, Twitter has become a phenomenally successful social network, particularly for sharing news and updates, with more than 560 million active users collectively posting 5,700 tweets every second. Expert Reviews of Top Twitter Tools. Twitter Tools Every Content Marketer Should Have by Streetwise Media.
  • 3D2B  |  THURSDAY, FEBRUARY 20, 2014
    [Information, Profiling] How to Create a Channel Partner Profile and Win More Sales
    Finding partners that are a perfect match for your company starts with a channel-partner profile. . Creating the Perfect Partner Profile. channel-partner profile defines what criteria a partner should meet in order to be successful in selling your products and solutions. It is the first step in assuring win-win relationships.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 19, 2014
    [Information, Profiling] Top 10 Ways to Build Lasting Links in 2014
    Others make it so those links are nofollowed to protect their link profile. You’ll also probably get a link from that expert’s own website, improving your link profile thanks to the high authority domain. Thanks to the Internet, we’ve gotten even more information to deal with, making our attention spans shorter. Submit to Web 2.0
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 17, 2014
    [Information, Profiling] The Secret To A Better Customer Experience
    So while you may be receiving fewer “Dear Sir / Madam” emails, the technology exists to create a digital profile of every user to your website and to deliver improved customer experiences personalized to their unique wants and needs. You will need a single customer data repository, real-time profiling. The Age of Personalization.
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 17, 2014
    [Information, Profiling] iBeacon: The Future of Content Marketing?
    Once at the stand, exhibitors could push relevant, interactive content to the devices of interested parties based on where they dwell – while capturing their LinkedIn profile or in exchange for a Tweet or Facebook Like. 'Say hello to iBeacon and the world of micro location-based targeting. It was easy to miss. ” Where are you?
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