• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Information, Profiling] B2B Marketing Trends for 2016
    buyer persona is not a zombie—but a profile based. understand the demographic profile of individual contacts and automatically segment. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Information, Profiling] B2B Marketing Trends for 2016
    buyer persona is not a zombie—but a profile based. understand the demographic profile of individual contacts and automatically segment. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Information, Profiling] B2B Marketing Trends for 2016
    buyer persona is not a zombie—but a profile based. understand the demographic profile of individual contacts and automatically segment. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Information, Profiling] Content Methodology: A Best Practices Report
    feedback on its content from financial advisors via surveys that, in turn, inform the. personas already seek information relevant to. and informative content, or utility content—and. Frequency Educational Technology Productivity Aspirational Profiles and. Content. Methodology: A Best. All rights reserved. Definition II.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 25, 2016
    [Information, Profiling] ABM Vendor Guide: Differentiators for Result Analysis
    For more information or to order, click here. and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact).
  • VIEWPOINT  |  THURSDAY, AUGUST 25, 2016
    [Information, Profiling] Is Your Funnel Full of Fool's Gold?
    As part of the process to develop leads into prospects, this group of prospect developers has the responsibility to document a complete contact history, develop a company profile, and gather information about the budget, decision timeline, individuals involved, events or other factors driving the decision, pain points, hot buttons and competition.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 25, 2016
    [Information, Profiling] 5 Things to Pay Attention to in a B2B Competitive Analysis
    So much information, so little time, amiright? The next metric to consider is a competitor’s backlink profile. pull this information using SEMRush’s backlink analyzer, which has a handy export feature for further investigation into each individual link.  . In addition, these analyses can help inspire and inform new tactics.
  • SNAPAPP  |  THURSDAY, AUGUST 25, 2016
    [Information, Profiling] What Personality Assessments Reveal About Your Customers
    After the quiz, however, you are invited to sign up for a more detailed personality profile. sharing their personal information with you. There’s a reason your Facebook News Feed is full of quiz-result posts from your friends and family. Personality assessments are fun. Which Harry Potter character are you? Where should you live?
  • ACT-ON  |  THURSDAY, AUGUST 25, 2016
    [Information, Profiling] 10 Groups to Join on LinkedIn if You’re in Marketing
    Creating a profile, connecting with your peers, and posting regular updates about professional happenings is a great start to using LinkedIn, but the real benefit comes from participating in LinkedIn Groups. From design to SEO to account-based marketing, these groups are a great place to start for solid information on all things marketing.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Information, Profiling] Why Empathy Is the Key to Being More Creative
    Creativity needs to be informed by real perspectives and grounded in a real-world context. The agency has worked on high-profile projects for Pantone, Pepsi, and HP, among others. Confidant : Listen -- summon the patience to observe and absorb information. Not all creative insights are useful. Applied Empathy.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Information, Profiling] 6 Steps for a Successful B2B Cross-Sell and Upsell Strategy
    The next step is to understand who your audience is and build detailed customer profiles, including their roles in the organization, goals, needs, and pain points—at every stage of the buyer journey. Author: Anastasia Pavlova Are you doing enough to hit and potentially exceed your revenue goals? But how can you get started?
  • SNAPAPP  |  WEDNESDAY, AUGUST 24, 2016
    [Information, Profiling] 3 Ways to Boost Your Sales With an ROI Calculator
    Acquity Group also reported that 83% of buyers look for information on supplier websites. It means that if you can provide information to your customers that proves the value of your solution, you are doing a large part of the sales job before the customer even needs to interact with your company. What do those numbers mean to you ?
  • SALES ENGINE  |  TUESDAY, AUGUST 23, 2016
    [Information, Profiling] Feeding Sales Is a Process, Not a Project.
    Prior to 2005, B2B sales people were the gate keepers of information about the companies’ products and services. We may not have liked talking to salespeople, but it’s how we got the information we needed in order to evaluate a purchase. For decades, the B2B marketer has been a manager of projects. And now there’s a budget cut.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 23, 2016
    [Information, Profiling] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    There are many elements of Ernst and Young’s LinkedIn Company Page that are noticeable, like the eye-catching banner image and sharp color coordination of the profile. For example, HootSuite triggered an impressive response from their audience by pinning an update to the top of their profile about the launch of their new podcast, Hootcast.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 23, 2016
    [Information, Profiling] What Does “Going Pro” Mean for Your Email Marketing?
    Consider promotions, tutorials, recommendations, reports on industry trends or research, explanations of company functions, comments on current events, FAQs, profiles of clients or employees, surveys, contests, previews of upcoming events, descriptions/photos of new products, inspiring quotes, blogs, polls, news articles, or humor.
  • HALEY MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Information, Profiling] What Type of Paid Advertising Campaign Should Your Staffing Firm Use?
    You can target someone based upon attributes and details appearing in their LinkedIn profiles, including Job Title, Education Level, Company Name, Job Seniority, Years of Experience and more! Contact us today to request more information! Strengthen your talent pool? Struggling to reactivate your candidates? LinkedIn ads can do that!
  • CEROS  |  TUESDAY, AUGUST 23, 2016
    [Information, Profiling] Q&A with Adam Katz, Creative Lead at Google Creative Lab
    Laugh-Track is a similar concept for comedians, where people can share their work and create a unique profile in a community of like-minded creatives. tend to focus on whether I’m making the best decisions, creating the best tools, and giving people the clearest ways to get the information they need. Happy reading! Design Inspiration
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Information, Profiling] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    You’re not offering excellent educational or entertaining content in exchange for contact information in your ads (Point 2, above). And – with Ad Extensions – local businesses with decent Ad Rank scores can extend their ads with more information about their business – like phone numbers, hours, and addresses. First, nail the basics.
  • HUBSPOT  |  TUESDAY, AUGUST 23, 2016
    [Information, Profiling] 9 Reasons Why Your New Business Program Is Failing
    Do you know your agency's ideal client profile ? It's a profile for clients who can realistically bring actual revenue and value to your agency. If any piece of information feels even slightly unnecessary or gratuitous, omit it. A whopping 66% of agencies have no plan in place to develop new business. This isn't a wish list.
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Information, Profiling] The Importance of Adding Location Specific Pages for Local SEO
    Not only do location pages make it easier for users to find your address and contact information, but there are very specific SEO reasons why they’re an absolute must. Your physical location’s address, phone number, and any other contact information. About section, profile picture, cover photo, hours of operation, website linked, etc.
  • CONTENTLY  |  MONDAY, AUGUST 22, 2016
    [Information, Profiling] How Coca-Cola Turned Its Digital Publication Into a Global Phenomenon
    One of the site’s most prominent articles last year was a profile on Ihab Sukkaruya, a Syrian refugee who became a Coca-Cola intern and then an apprentice in Berlin. Coca-Cola is often hailed for its ability to tell stories that celebrate diversity and inclusion. The video was set to the title song proudly sung in seven languages.
  • SALES ENGINE  |  MONDAY, AUGUST 22, 2016
    [Information, Profiling] How to gain a competitive advantage through your content
    think that an awful lot of us growing up in sales probably just thought we were awesome at prospecting, but in reality it was the buyers who needed information from us and that was the real reason we were successful generating our own leads. But B2B companies have found success in content marketing , and they’re upping the ante. Lots of it.
  • WEBBIQUITY  |  FRIDAY, AUGUST 19, 2016
    [Information, Profiling] How Does Content Marketing Help with SEO?
    PR agencies using white-hat SEO techniques aim to get these types of links as they add more weight to a website’s link profile. By giving them something new in the form of new data or statistical information, they’re more likely to publish your content. Guest post by Sam Allcock. What is the difference? How do they work together?
  • ACT-ON  |  FRIDAY, AUGUST 19, 2016
    [Information, Profiling] Back to School – Let’s Keep Our Kids Safe Online
    Today’s teens and preteens have very limited awareness about the information that they share when using the Internet. Data compiling is a prerequisite to profiling. What they share goes into a vast pool of PII (personally identifiable information) that advertisers buy, sell, swap, trade, and use. I love this time of year. link].
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 18, 2016
    [Information, Profiling] Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors
    What made it challenging wasn’t just gathering detailed information on 40 vendors but the variety of the vendors serving ABM needs. Select Targets This includes predictive model scores to rank potential targets , conventional account profiling, and behavior analysis. Hopefully the result is worth the effort. Awesome!
  • WRITTENT  |  WEDNESDAY, AUGUST 17, 2016
    [Information, Profiling] 114+ Copywriting Formulas to Get Traffic & Leads
    People Regularly Pay Me [$] for This Information – But You Can Have it FREE. Example: People Pay Me $100 for This Information – But You Can Have it FREE. Require : Give visitors the information they require before the CTA. Send actionable information. Prerequisite 2: Creating and using the ideal customer profile.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Information, Profiling] 5 Strategies to Build Trust and Sell Through Email
    But just as important is that little piece of information that appears next to your subject line: the “from” name. Smart fields and progressive profiling. When you generously share content without asking for anything in return (including personal information through a form), people are more likely to do what you suggest. Email
  • BIZNOLOGY  |  TUESDAY, AUGUST 16, 2016
    [Information, Profiling] Influencer marketing is one percent inspiration, ninety nine percent perspiration
    Generally professional bloggers and journalists, including the blogs and profiles of mainstream media platforms, celebrities, high Klout scores, high-traffic blogs, authors, actors, scientists, pundits, newsmakers, and people with mad followers. The informational microsite. Waiting for class. My Personal Digital PR Philosophy. And How?
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 16, 2016
    [Information, Profiling] A Blueprint for Creating Share-Friendly B2B Blog Posts
    However, using what I see every month putting together client content reports as well as information gathered from one of my favorite tools, Buzzsumo , I’ve outlined some shared elements of B2B blog posts that stand out among the competition. 10 Examples of Highly Impactful LinkedIn Profiles. Let’s get to it! Format. Dates.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Information, Profiling] How Higher Education Marketing has Changed
    Students and parents have a remarkable array of information and resources to access when researching schools. There's no topic a prospect can't find online information to educate themself about whatever her educational priorities and motivations are. Four-year universities see flat enrollment rates. What skills will they have?
  • TONY ZAMBITO  |  SUNDAY, AUGUST 14, 2016
    [Information, Profiling] Are Your Buyer Personas Data Overkill?
    Information Overload by Jenny Chisnell. This approach of having 15 plus profile categories amounts to buyer profiling. Yes, buyer profiling can be helpful for sales and marketing automation, for instance.  Again, the emphasis on in name only for buyer personas are not about buyer profiling data collection.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 11, 2016
    [Information, Profiling] 5 Simple Marketing Automation Tips to Improve Conversion
    And if you are concerned with reducing conversion by requiring too many fields, consider progressive profiling where you ask for additional information on subsequent interactions rather than all upfront. As this information is added to profiles, you start to have a better picture of your higher quality prospects.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2016
    [Information, Profiling] 12 of the Best Facebook Post Ideas for Facebook Lead Generation
    Although definitions can vary, in general, a lead is a person who has indicated interest in your company's product or service by giving you their information in some way. If you pin a Facebook Live video, that video will simply show up at the top of your profile with the whole recording, indicating that the Page "was live" at a certain point.
  • HINGE MARKETING  |  TUESDAY, AUGUST 9, 2016
    [Information, Profiling] Why Your Thought Leadership Strategy Might Be Killing Your Business Growth
    Online resources like company websites, LinkedIn, and industry blogs give buyers an unprecedented depth of information and breadth of choice about providers. If you’re a salesperson, practice lead, business development specialist, or owner in the professional services space, there’s a very good chance you’re looking for real business growth.
  • CONTENT STANDARD  |  TUESDAY, AUGUST 9, 2016
    [Information, Profiling] The Marketer’s Guide to Producing Product Videos
    My goal with these communications is to appeal to different types of buyers by giving them the right material at the right stage of their cycle, so they’re able to make informed decisions about our products. Fifty percent of executives search for more information after viewing a product video. What, Exactly, Is a Product Video?
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Information, Profiling] 13 Networking Mistakes You Need to Stop Making
    They'll look at your LinkedIn profile, your Twitter page, and your blog posts. That means keeping your social media profiles ( like LinkedIn ) updated and regularly posting interesting, relevant articles and commentary to your social media accounts. Ever given someone your contact information, but neglected to take theirs?
  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Information, Profiling] The 28 Best Influencer Marketing Tools
    Buzzstream helps you research, prioritize, and find contact information for top influencers on any topic. Bookmark an article by an influential journalist, for example, and BuzzStream will automatically pull in any email addresses and social profiles associated with that journalist. Interest in influencer marketing is skyrocketing.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 8, 2016
    [Information, Profiling] What Brick and Mortar Retailers Can Learn from Amazon
    The Brick and Mortar Opportunity If traditional retailers could find a way to take advantage of existing digital profiles and known shopping behaviors to personalize the in-store shopping experience, they could transform their physical locations into much more strategic omnichannel assets. In fact, our recent research of 1,000 U.S.
  • KAPOST  |  MONDAY, AUGUST 8, 2016
    [Information, Profiling] Marketing and Technology: Lessons from Salesforce’s Marketing Technology Director
    One of the primary functions of marketers is to engage with and educate prospective customers, so they can make an informed buying decision. In recent years, advances in technologies and the enactment of privacy laws/regulations enabled consumers to pick and choose the information they receive (opt-in, opt-out, subscriptions, etc.,
  • ACT-ON  |  MONDAY, AUGUST 8, 2016
    [Information, Profiling] 10 Things You Need to Know About Account-Based Marketing
    While the buzz is great, and we personally think that ABM is a fantastic strategy for scalable growth, there seems to be an overabundance of information about ABM floating around. So much information, in fact, that marketers aren’t able to fully digest the principles and benefits of an account-based marketing strategy.
  • COMPUTER MARKET RESEARCH  |  MONDAY, AUGUST 8, 2016
    [Information, Profiling] Opportunities to Deals: How to Improve Channel Partners’ Conversion
    To help present a tangible perspective of what a robust channel marketing strategy should entail of here is a basic viewpoint of what to include: Partner Profile. Information such as: company net worth, number of in-house employees, geography, market segmentation, vertical market, annual growth, short and long-term goals, etc.
  • PUREB2B  |  SUNDAY, AUGUST 7, 2016
    [Information, Profiling] How to Lose a Lead in 10 Ways
    There are so many targeting tools you can use to create powerful, personalized emails that are far more likely to resonate with your leads based on their demographics, preferences, and personal profiles. This includes content that will help them make informed decisions as to why they should continue doing business with you.
  • CONTENT STANDARD  |  SATURDAY, AUGUST 6, 2016
    [Information, Profiling] Do Marketing Campaigns Make Sense Anymore?
    And as Ad Age reports, that data can come in many forms, sometimes providing several layers of information at once. If there’s any singular way data has dismantled the conventions of the campaign, it resides somewhere in information’s ability to target individuals, instead of large groups. Running a series of newspaper ads?
  • HUBSPOT  |  FRIDAY, AUGUST 5, 2016
    [Information, Profiling] 18 Tips for Planning a Flawless New Product Launch
    Talk to people who fit this profile to really understand their needs and goals. If you need help organizing this information, check out these buyer persona templates or this handy tool. 3) Write a mock press release. Quite simply: If you have big news, you need a big plan. And that's where the product launch comes in. Pre-Launch.
  • SALES ENGINE  |  THURSDAY, AUGUST 4, 2016
    [Information, Profiling] The 7 Attributes of Highly Effective Lead Generation
    Remember that at this stage, you don’t have enough information on the prospect and it’s not likely that they’ll be ready for a demonstration or to talk to a sales rep. It used to be that darkening the skies with sales reps, albeit expensive, was the best way to grow a B2B company—more feet on the street equaled more opportunities. Not really.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, AUGUST 4, 2016
    [Information, Profiling] 16 Proven Ways to Get Better Opportunities Now (Part 2)
    Share information that sticks with them. Here’s a nurturing litmus test: Can prospects benefit from the information you provide, regardless of whether they buy from you? Share information that sticks with them. Having precise profiles of the different leads means that you can automate that process. Click To Tweet.
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [Information, Profiling] 62 Experts Share Their #1 Actionable SEO Technique
    Look for low-hanging technical fruit on your site like indexation, canonical, crawling and mobile issues, design a proper internal linking structure, and make sure your information architecture makes sense. content and lots of it – packed full of helpful information and a consistent proportion of keywords. Write Quality Content.
  • ACT-ON  |  WEDNESDAY, AUGUST 3, 2016
    [Information, Profiling] 10 TED Talks to Watch to be a Better Marketer
    According to Forbes, Seth Godin is “a demigod on the web, a best-selling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger. Hungry for more information about how to be a better marketer? Alexis Ohanian: How to Make a Splash in Social Media. Too good to be true?
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 2, 2016
    [Information, Profiling] How To Project SEO Content Marketing Goals & Performance
    How many social media profiles do they manage, how often do they post, and what type of posts do they execute? Social media profiles and communities managed. While you could argue that inbound links are also a sign of brand engagement, we recommend the review of competitive link profiles based on their significance  for SEO.
  • CONTENT STANDARD  |  TUESDAY, AUGUST 2, 2016
    [Information, Profiling] How Reddit Marketing Can Fuel a Passionate Fanbase
    Just 12 percent of users who seek news and information via social media said they trusted Facebook. The absence of user profiles reinforces the importance of community vs. user. Reddit, the so-called “front page of the internet,” is emerging as the dark horse of social media marketing. fewer users posting personal content.
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2016
    [Information, Profiling] How to Measure Your Sc hool's Marketing Funnel
    Are you posting the kind of information your personas want? It could be that you're asking for too much information on the download form. You can use progressive profiling to start by just asking for a name and email. Perhaps you're even seeing a boost in enrollment already. It's working! It must be working – right? Education
  • HUBSPOT  |  TUESDAY, AUGUST 2, 2016
    [Information, Profiling] 8 Mistakes That'll Totally Derail Your Business Pitch
    Pull some information from their social profiles. In fact, you can raise quite a bit of money by talking to investors informally -- and using just a little bit of reverse psychology. In the last six years, I've done more than 100 pitches all across this country. Mistakes That'll Totally Derail Your Business Pitch. are up to.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, AUGUST 2, 2016
    [Information, Profiling] 16 Proven Ways to Get Better Opportunities Now (Part 1)
    These are the key points of information that sales often wants to know about a lead: Role in the organization. The phone is the gold standard for qualifying most leads. I’ve found that you could e-mail, do web profiling, lead scoring, and measure all these touch points. Create a universal lead definition. . Their motivation.
  • SNAPAPP  |  MONDAY, AUGUST 1, 2016
    [Information, Profiling] What Is an ROI Calculator?
    With this personalized information in hand, they can make an educated decision about whether or not to buy – and you’re the generous, transparent business who helped them do it. Customers have access to just as much information as you do – sometimes more. This insight helps them make a more well-informed buying decision.
  • PUREB2B  |  SUNDAY, JULY 31, 2016
    [Information, Profiling] Top 10 B2B Marketers to Follow for Expert Insights
    What does it take to climb the ranks of high-profile B2B marketing experts? Her tweets on the @MarketingProfs Twitter account are full of wisdom about managing and creating engaging content, and her website is also filled with up-to-date marketing information from which B2B companies are sure to benefit. Website ] [ Twitter ].
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 29, 2016
    [Information, Profiling] 3 Tips to Improve Marketing Accountability
    ” In other words, consider the treasure trove of data available to you that can be leveraged to create rich, meaningful buyer profiles that help you better target, as well as understand the attributes of your ideal customer. Marketing accountability can be a challenging endeavor – and conquest—for organizations.
  • SALES ENGINE  |  FRIDAY, JULY 29, 2016
    [Information, Profiling] If Your Leads Stink, Time to Update Your Buyer Personas
    Lead generation is not about buying lists with basic demographic (like titles, industries, and revenue size), which is why it’s so annoying when list vendors position themselves as lead generation companies just because they have contact information. This requires way more than just knowing the demographic information on your prospects.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Information, Profiling] 21 Things Recruiters Absolutely Hate About Your Resume
    It's unfortunate when a candidate has a good resume or cover letter, but don't proofread and put in the wrong company information," says Emily MacIntyre , Senior Marketing Recruiter here at HubSpot. Otherwise, it could be seen as filler information. 18) When it's inconsistent with your LinkedIn profile. Oops.). See #1.).
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Information, Profiling] 7 Foolproof Ways to Pitch Inbound Marketing to Your Nonprofit Organization
    You won't have to worry about reaching them at a time that's convenient for them. 2) "We'll produce a body of knowledge that shows off our expertise in an accessible way, becoming a trusted source of information in the process.". We understand: change is difficult in the nonprofit world. It may seem daunting to suggest a change of course.
  • ACT-ON  |  THURSDAY, JULY 28, 2016
    [Information, Profiling] 5 Powerful Techniques To Boost Your Content Marketing
    Does the piece begin with something to intrigue the reader, progress through information/educations/entertainment, then conclude with a wrap or a good “button”? Links – Usually a guest blogger hopes to have links back to their website, Twitter handle, LinkedIn profile, and so on. So how do you complete this grand task, you ask?
  • BIZIBLE  |  WEDNESDAY, JULY 27, 2016
    [Information, Profiling] Best Practices For Identifying And Developing Marketing Personas For ABM
    To create great personas that will help both your marketing and sales teams be successful, you must understand how to do two things: 1) identify your multiple personas and 2) develop each of their profiles. Developing Persona Profiles. These are the types of key stakeholders that you expect to be involved in the deal. Who are they?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 27, 2016
    [Information, Profiling] Top 3 Chinese Search Engines: What B2B Marketers Need to Know
    According to the data from CNNIC (Chinese Internet Network Information Center), as of December 2015, there were 566 million people using search engines, which accounts for the majority of Chinese Internet users (82.3 In fact, most marketers have no idea where to start. Great User Base and a Broad Business Adoption. year-over-year. percent.
  • LEAD LIAISON  |  WEDNESDAY, JULY 27, 2016
    [Information, Profiling] Buzzwords in Marketing Automation: what is Dynamic Content?
    Marketing automation tools such as Lead Liaison build a rich profile of your website visitors that strengthens over time. That tool can then combine behavioral information (things the visitor does within your website) with demographics from your CRM. Dynamic Content: its meaning and how to apply it. How does it work? Lead score.
  • CEROS  |  WEDNESDAY, JULY 27, 2016
    [Information, Profiling] All About Those Leads: Crafting Content for Conversion
    You can also test progressive profiling options on gated pieces to lower the barrier to entry on awareness pieces and ask for more information as someone consumes content on a topic further down the funnel. 5. Happy reading! Some recent survey data confirms this point. Create Content That Stands Out. Long-form landing pages. promise!
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JULY 26, 2016
    [Information, Profiling] How to Use Trigger Events for More and Better Leads
    LinkedIn for profiles announcements, news, job postings, status updates. It also helps me track my industries, competitive information, customer news, and potential customer news. People aren’t ready to buy when we want to sell. Think about it. . Why doing more lead generation activity doesn’t help  . The physics trigger events.
  • HUBSPOT  |  TUESDAY, JULY 26, 2016
    [Information, Profiling] 6 Overlooked Ways to Win More New Clients
    Start by writing up your ideal client profile -- a list of qualities that your agency can use to determine if a prospect will be a sustainable and profitable client down the line. You need more than a fleeting first impression to make an informed decision. You don't understand where it all went wrong. So what's an agency to do?
  • MODERN B2B MARKETING  |  MONDAY, JULY 25, 2016
    [Information, Profiling] [Ebook] 3 Best Practices for Your Mobile Marketing Strategy
    As you’re planning your mobile marketing strategy, consider how it fits in with your initiatives on other channels and how each channel will inform the other. Identifying Identifying this information will inform how you should adapt your message to each channel and individual. How can they do it? In fact, in the U.S.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 22, 2016
    [Information, Profiling] Why a Single View of Your Customer is Vital for Success
    Defining the Single Customer View Concept A single customer view is an accessible and consistent set of information about how a customer has interacted with your company, including what they have bought, their personal data, opinions and feedback. Disparate apps are plugged in, further alienating customer information. Let Oracle help.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 22, 2016
    [Information, Profiling] 6 Types of Transactional Emails That Every Email Marketer Should Know
    Be friendly, informative, and timely. If you aspire to join the 40% marketers who are sending transactional emails and seeing serious results, then sending friendly, timely, and informative emails is a must.  Yet, out of all marketers, only 40% are using transactional emails. The Components of a Transactional Email. Password Resets.
  • ACT-ON  |  FRIDAY, JULY 22, 2016
    [Information, Profiling] Rethink Marketing Automation – for the CASL-Compliant Marketer
    You need to: (1) obtain consent, (2) provide your identification information, and (3) provide an unsubscribe mechanism. You can look at pages visited, datasheets downloaded, renewal information and payment history and tie it to engagement data to understand when to reach out for an upsell or cross-sell. How does CASL affect marketers?
  • 6SENSE  |  THURSDAY, JULY 21, 2016
    [Information, Profiling] The Day of the Fish: B2B ESP 2016 Recap
    Once marketers use data to inform their content and marketing strategy, then they can begin to reach prospects in a meaningful and lasting way and create true momentum. In the words of B2B ESP keynote speaker Andrew Davis , “Marketers are addicts – always chasing a high.” Stop just making noise and vomiting on every channel. Latest
  • ACT-ON  |  WEDNESDAY, JULY 20, 2016
    [Information, Profiling] 6 Success Factors for Adopting Marketing Automation
    These pieces should be strong enough, and compelling enough that the people you attract to your website will be happy to give you their contact information in trade for access. This informs your message, so you can build content that speaks to your audience. Are you getting ready to implement marketing automation? Congratulations!
  • BULLDOG SOLUTIONS  |  TUESDAY, JULY 19, 2016
    [Information, Profiling] The Newbie’s Guide to Predictive Marketing
    Adds in learning with signals from the web, like: Publicly available financial information about your customers/prospects. And delivers: A profile of characteristics that match YOUR IDEAL CUSTOMER. Find upsell/cross-sell or bundle opportunities by reviewing this profile per product. But, the problem is, I have to care.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 19, 2016
    [Information, Profiling] 20 Online Marketing Tools That Boost Campaign Results
    How we use it : By simply entering a URL, our SEO team is able to see a complete technology profile. The profile shows information about the web server, hosting providers, content management systems, and much more. However, like any profession, we’d struggle to be successful without tools. SEO Tools. What is it? BuiltWith.
  • ACT-ON  |  TUESDAY, JULY 19, 2016
    [Information, Profiling] Don’t Bore People: 10 Ideas for B2B Newsletter Content
    They can have valuable information, genuine personality, and even be downright remarkable. Staff profiles. And don’t just give a corporate profile of them – include a bit about their lives (‘cause that’s what people are most interested in). Industry profiles. Customer profiles and case studies. This one’s so easy.
  • SNAPAPP  |  MONDAY, JULY 18, 2016
    [Information, Profiling] Using Interactive Content to Build a Scalable Account Based Marketing Program
    By better engaging , converting , and gathering information from your prospects, interactive content creates the foundation for your account nurturing. progressive profiling) to gather enough information to complete an account profile. This is even better than progressive profiling. Source: Bizible.
  • SCRIBBLELIVE  |  SUNDAY, JULY 17, 2016
    [Information, Profiling] How to Become a Better Content Team Leader
    Use the documentation from your market and competitive analyses to build profiles of your targeted personas and share those profiles with the rest of your team. This way everyone on the team can access the information in one convenient location. And it’s all built around great content. What Is Great Leadership?
  • CONTENT STANDARD  |  SATURDAY, JULY 16, 2016
    [Information, Profiling] Privacy in the Age of IoT: Is Your Content Marketing Strategy Transparent Enough?
    Mobile tech, including location data and other forms of private information sharing, has proven that consumers are willing to sacrifice a little privacy in exchange for better services. It’s valuable information for the thermostat companies, but consumers also benefit from more efficient energy usage and lower heating and cooling costs.
  • LEAD LIAISON  |  FRIDAY, JULY 15, 2016
    [Information, Profiling] 7 Ways to Attract B2B Buyers With Mobile Marketing
    Make sure you keep your profile updated with valuable content and fill out all details (especially contact information), so your viewers don’t have to search to find you later. 4. This article was posted as a Guest Blog Post by our affiliates at  Trumpia. . Design Responsive Emails. Build an App. Create Optimized Landing Pages.
  • LEAD LIAISON  |  FRIDAY, JULY 15, 2016
    [Information, Profiling] 7 Ways to Attract B2B Buyers With Mobile Marketing
    Make sure you keep your profile updated with valuable content and fill out all details (especially contact information), so your viewers don’t have to search to find you later. 4. This article was posted as a Guest Blog Post by our affiliates at  Trumpia. . Design Responsive Emails. Build an App. Create Optimized Landing Pages.
  • BULLDOG SOLUTIONS  |  THURSDAY, JULY 14, 2016
    [Information, Profiling] ABM: An Ancient Practice? Part 2
    Specifically, the blue sheet was built to capture: Opportunity Details Account/prospect information. Ideal Customer Profile. That is a ton of information! Because, what sales person doesn’t want more information to drive Sales and more accounts predisposed to their solution? Business opportunity. Budgets. Who knew?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 14, 2016
    [Information, Profiling] What the Heck is Cross Channel Marketing and Why Would I Want To Do It?
    The fact is there is an inherently important need for your organization to have a single customer identity that unites behaviors across all channels into one comprehensive profile. Reach a more precise level of targeting and segmentation by using cross channel behavioral information in real time. How much growth? Why Ask Why?
  • NUSPARK  |  WEDNESDAY, JULY 13, 2016
    [Information, Profiling] Who Should Nurture B2B Leads with Social Media?
    You never know where a person will come across information online or where they might be in their buyer’s journey, so it pays to broaden the scope, and educate everyone in your organization on how to use social effectively. At the very least their personal social profiles like LinkedIn should be fully optimized. Social Selling
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 13, 2016
    [Information, Profiling] Millennials Want to Identify with Brands and Their Content
    Our digital experiences are designed to display the next story or profile as fast as we can swipe or disappear altogether before we lose interest. They care more about being able to relate to the source of the story or those providing commentary than the information being presented. Census Bureau , there are approximately 75.4
  • CONTENT STANDARD  |  WEDNESDAY, JULY 13, 2016
    [Information, Profiling] Why Your Brand’s Content Strategy Should Cover the News
    These efforts have encouraged sharing on the platform, even if users aren’t sharing as much personal information as they used to. “So all of our content fits in sort of two categories, where it either informs people or entertains people. Remember when we used to get news from a newspaper or a local television broadcast?
  • SCRIBBLELIVE  |  MONDAY, JULY 11, 2016
    [Information, Profiling] How to Create Sports Content for Big Events
    Step 3: Be Informative. When it comes to sports, fans love to be informed. Many brands are even updating their networks in real time format, recognizing that the engaged sports fan constantly craves new information. He encourages content marketers to provide information they are unable to learn from television or sportscasters.
  • CONTENTLY  |  MONDAY, JULY 11, 2016
    [Information, Profiling] The FTC Cracks Down on Warner Bros. and PewDiePie’s Shady Influencer Marketing… Sort Of
    The ruling is the most high-profile sign to date that the FTC is cracking down on native advertising. also required other information to be placed in that box, the vast majority of sponsorship disclosures appeared ‘below the fold,’ visible only if consumers clicked on the ‘Show More’ button in the description box.”
  • NETLINE B2B MARKETING  |  MONDAY, JULY 11, 2016
    [Information, Profiling] B2B Marketers Beware: Do you know where your leads are coming from?
    Geography, Industry, Company Size, and Job Function are standard profile sets, but sometimes getting so specific can cause the publisher to only be able to deliver a handful of relevant names. If you can’t get this information, then you need to question the tactics for generating your leads. Maybe you don’t want to know.
  • ACT-ON  |  MONDAY, JULY 11, 2016
    [Information, Profiling] Advanced Retargeting: Nurturing Your Audience Across Digital Channels
    Ideal account profile. Just as you begin any marketing initiative by determining your ideal customer profile and buyer persona, the same applies to building out your ideal account profile. Carl is already in the system, filed under the Acme account profile. Yes, retargeting ads can be annoying. Who is your ideal account?
  • CONTENT STANDARD  |  FRIDAY, JULY 8, 2016
    [Information, Profiling] What Is the Future of Ads on Instagram Marketing?
    The new tools to help brands “stand out, get insights and find new customers” include business profiles, analytics, and the option to turn a post into an ad from right within the app. Businesses will be able to create profiles, a free feature. Are they building a relevant audience? Driving ROI? Ads vs. Influencers.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 7, 2016
    [Information, Profiling] Q&A: The Big Email Marketing Questions Answered
    How to Grow and Profile Your List. Q: What are the best ways to encourage opt-in? A:  I recommend brainstorming alternative techniques for capturing e-mail addresses. To maintain the quality, it’s important to be able to profile visitors efficiently. This can help you identify delivery or rendering issues between each type.
  • IKO-SYSTEMS  |  TUESDAY, JULY 5, 2016
    [Information, Profiling] 5 Techniques for Outreach Emails (with Templates) Proven To Get Results
    You’ll want to craft something creative and information­packed since emails go to the graveyard. instant framework and finite boundary to sort information within. – Greeting and intro/hook: Say hello and start with a relatable piece of information. – Your LinkedIn profile. worthy of clicking on. They work.
  • INFER  |  TUESDAY, JULY 5, 2016
    [Information, Profiling] 4 products Microsoft should build with LinkedIn
    The companies could easily bring LinkedIn insights, profile photos, etc. Outlook could even show recent updates and thought leadership pieces from a particular profile as talking point suggestions to automatically populate in an email when selected. This byline by Infer’s Vik Singh was originally published on VentureBeat.
  • ACT-ON  |  FRIDAY, JULY 1, 2016
    [Information, Profiling] How to Focus Your Marketing Efforts Through ToFu, MoFu and BoFu Stages
    This gives you a great opportunity to serve prospects high-level content that is intelligent, informative, and helpful. Ideally, these leads have also been deemed to be a good fit for your organization; they resemble your ideal customer profile, or they have similar characteristics of your high-performing customers. Blogs. eBooks.
  • HG DATA  |  THURSDAY, JUNE 30, 2016
    [Information, Profiling] Technology to Supercharge Your Business
    In its effort to include as much information as possible, Microsoft limited all our tips to just a couple of paragraphs. Stay on Top of the Information Overload. News, social media and industry produce information faster than a pair of fertile rabbits. And managing that outpouring of information can be harder than herding cats.
  • CHIEFMARTECH  |  THURSDAY, JUNE 30, 2016
    [Information, Profiling] Think my marketing tech landscape is too big? It’s missing 1,900 firms
    We are continually reviewing our database to make sure the companies we’ve profiled are still alive. For companies that need to work collaboratively and need to capture information about marketing technology that has been developed internally (a.k.a. It’s just not conceivable that there are many more than that.”
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2016
    [Information, Profiling] How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try
    The more informed we are, the more invaluable and influential we become -- always ready with the statistic that makes the deck, the perfect quote from an industry insider, or a genius idea for a new partnership. Recipes can save you time, automate your life, and, yes, keep you informed and up-to-date on everything you need to know.
  • IKO-SYSTEMS  |  TUESDAY, JUNE 28, 2016
    [Information, Profiling] The 15 Guidelines That Will Unfreeze Your Cold Emails
    Emails that get responses are quick-click tidbits of relevant information that will be pursued later. #4 Stay on Message. – Your LinkedIn profile. – Twitter profile (optional). Be sure to greet them with a well-designed, relevant, and informative site. #14 Email at the Right Times. ”, you protest.
  • PUREB2B  |  TUESDAY, JUNE 28, 2016
    [Information, Profiling] Effective Lead Nurturing in Stages
    The key is to look at this turn of events as an opportunity to give them all of the information they need to be convinced that your brand is the best option available to them. This is the stage where you gather contact information from online traffic. This isn’t necessarily a bad thing, though. Attract. Convert. Close. Delight.
  • CHIEFMARTECH  |  TUESDAY, JUNE 28, 2016
    [Information, Profiling] Where unicorns come from — feeder roles for marketing technologists
    So I fired up LinkedIn, and looked at the profiles of 100 professionals whose current title includes the term “marketing technologist.” Marketing & Sales Information System Analyst. VP, Marketing Information Management. Marketing & Sales Information System Analyst. Here’s what I found out: #1.
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