• LEAD LIAISON  |  WEDNESDAY, JULY 27, 2016
    [Information, Profiling] Buzzwords in Marketing Automation: what is Dynamic Content?
    Marketing automation tools such as Lead Liaison build a rich profile of your website visitors that strengthens over time. That tool can then combine behavioral information (things the visitor does within your website) with demographics from your CRM. Dynamic Content: its meaning and how to apply it. How does it work? Lead score.
  • CEROS  |  WEDNESDAY, JULY 27, 2016
    [Information, Profiling] All About Those Leads: Crafting Content for Conversion
    You can also test progressive profiling options on gated pieces to lower the barrier to entry on awareness pieces and ask for more information as someone consumes content on a topic further down the funnel. 5. Happy reading! Some recent survey data confirms this point. Create Content That Stands Out. Long-form landing pages. promise!
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JULY 26, 2016
    [Information, Profiling] How to Use Trigger Events for More and Better Leads
    LinkedIn for profiles announcements, news, job postings, status updates. It also helps me track my industries, competitive information, customer news, and potential customer news. People aren’t ready to buy when we want to sell. Think about it. . Why doing more lead generation activity doesn’t help  . The physics trigger events.
  • HUBSPOT  |  TUESDAY, JULY 26, 2016
    [Information, Profiling] 6 Overlooked Ways to Win More New Clients
    Start by writing up your ideal client profile -- a list of qualities that your agency can use to determine if a prospect will be a sustainable and profitable client down the line. You need more than a fleeting first impression to make an informed decision. You don't understand where it all went wrong. So what's an agency to do?
  • MODERN B2B MARKETING  |  MONDAY, JULY 25, 2016
    [Information, Profiling] [Ebook] 3 Best Practices for Your Mobile Marketing Strategy
    As you’re planning your mobile marketing strategy, consider how it fits in with your initiatives on other channels and how each channel will inform the other. Identifying Identifying this information will inform how you should adapt your message to each channel and individual. How can they do it? In fact, in the U.S.
  • DIVVYHQ B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Information, Profiling] Definitive Guide to Planning a New Content Initiative
    trying to inform a specific type of influencer who regularly recommends your product. defined list of target buyer profiles or. Using your website’s blog to post weekly fitness video snippets and informative. you getting the information you need to read your gauges? In that time, we’ve. high-quality, relevant content?
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Information, Profiling] B2B Marketing Trends for 2016
    buyer persona is not a zombie—but a profile based. understand the demographic profile of individual contacts and automatically segment. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Information, Profiling] B2B Marketing Trends for 2016
    buyer persona is not a zombie—but a profile based. understand the demographic profile of individual contacts and automatically segment. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Information, Profiling] B2B Marketing Trends for 2016
    buyer persona is not a zombie—but a profile based. understand the demographic profile of individual contacts and automatically segment. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Information, Profiling] Content Methodology: A Best Practices Report
    feedback on its content from financial advisors via surveys that, in turn, inform the. personas already seek information relevant to. and informative content, or utility content—and. Frequency Educational Technology Productivity Aspirational Profiles and. Content. Methodology: A Best. All rights reserved. Definition II.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 22, 2016
    [Information, Profiling] Why a Single View of Your Customer is Vital for Success
    Defining the Single Customer View Concept A single customer view is an accessible and consistent set of information about how a customer has interacted with your company, including what they have bought, their personal data, opinions and feedback. Disparate apps are plugged in, further alienating customer information. Let Oracle help.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 22, 2016
    [Information, Profiling] 6 Types of Transactional Emails That Every Email Marketer Should Know
    Be friendly, informative, and timely. If you aspire to join the 40% marketers who are sending transactional emails and seeing serious results, then sending friendly, timely, and informative emails is a must.  Yet, out of all marketers, only 40% are using transactional emails. The Components of a Transactional Email. Password Resets.
  • ACT-ON  |  FRIDAY, JULY 22, 2016
    [Information, Profiling] Rethink Marketing Automation – for the CASL-Compliant Marketer
    You need to: (1) obtain consent, (2) provide your identification information, and (3) provide an unsubscribe mechanism. You can look at pages visited, datasheets downloaded, renewal information and payment history and tie it to engagement data to understand when to reach out for an upsell or cross-sell. How does CASL affect marketers?
  • 6SENSE  |  THURSDAY, JULY 21, 2016
    [Information, Profiling] The Day of the Fish: B2B ESP 2016 Recap
    Once marketers use data to inform their content and marketing strategy, then they can begin to reach prospects in a meaningful and lasting way and create true momentum. In the words of B2B ESP keynote speaker Andrew Davis , “Marketers are addicts – always chasing a high.” Stop just making noise and vomiting on every channel. Latest
  • ACT-ON  |  WEDNESDAY, JULY 20, 2016
    [Information, Profiling] 6 Success Factors for Adopting Marketing Automation
    These pieces should be strong enough, and compelling enough that the people you attract to your website will be happy to give you their contact information in trade for access. This informs your message, so you can build content that speaks to your audience. Are you getting ready to implement marketing automation? Congratulations!
  • BULLDOG SOLUTIONS  |  TUESDAY, JULY 19, 2016
    [Information, Profiling] The Newbie’s Guide to Predictive Marketing
    Adds in learning with signals from the web, like: Publicly available financial information about your customers/prospects. And delivers: A profile of characteristics that match YOUR IDEAL CUSTOMER. Find upsell/cross-sell or bundle opportunities by reviewing this profile per product. But, the problem is, I have to care.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 19, 2016
    [Information, Profiling] 20 Online Marketing Tools That Boost Campaign Results
    How we use it : By simply entering a URL, our SEO team is able to see a complete technology profile. The profile shows information about the web server, hosting providers, content management systems, and much more. However, like any profession, we’d struggle to be successful without tools. SEO Tools. What is it? BuiltWith.
  • ACT-ON  |  TUESDAY, JULY 19, 2016
    [Information, Profiling] Don’t Bore People: 10 Ideas for B2B Newsletter Content
    They can have valuable information, genuine personality, and even be downright remarkable. Staff profiles. And don’t just give a corporate profile of them – include a bit about their lives (‘cause that’s what people are most interested in). Industry profiles. Customer profiles and case studies. This one’s so easy.
  • SNAPAPP  |  MONDAY, JULY 18, 2016
    [Information, Profiling] Using Interactive Content to Build a Scalable Account Based Marketing Program
    By better engaging , converting , and gathering information from your prospects, interactive content creates the foundation for your account nurturing. progressive profiling) to gather enough information to complete an account profile. This is even better than progressive profiling. Source: Bizible.
  • SCRIBBLELIVE  |  SUNDAY, JULY 17, 2016
    [Information, Profiling] How to Become a Better Content Team Leader
    Use the documentation from your market and competitive analyses to build profiles of your targeted personas and share those profiles with the rest of your team. This way everyone on the team can access the information in one convenient location. And it’s all built around great content. What Is Great Leadership?
  • CONTENT STANDARD  |  SATURDAY, JULY 16, 2016
    [Information, Profiling] Privacy in the Age of IoT: Is Your Content Marketing Strategy Transparent Enough?
    Mobile tech, including location data and other forms of private information sharing, has proven that consumers are willing to sacrifice a little privacy in exchange for better services. It’s valuable information for the thermostat companies, but consumers also benefit from more efficient energy usage and lower heating and cooling costs.
  • LEAD LIAISON  |  FRIDAY, JULY 15, 2016
    [Information, Profiling] 7 Ways to Attract B2B Buyers With Mobile Marketing
    Make sure you keep your profile updated with valuable content and fill out all details (especially contact information), so your viewers don’t have to search to find you later. 4. This article was posted as a Guest Blog Post by our affiliates at  Trumpia. . Design Responsive Emails. Build an App. Create Optimized Landing Pages.
  • BULLDOG SOLUTIONS  |  THURSDAY, JULY 14, 2016
    [Information, Profiling] ABM: An Ancient Practice? Part 2
    Specifically, the blue sheet was built to capture: Opportunity Details Account/prospect information. Ideal Customer Profile. That is a ton of information! Because, what sales person doesn’t want more information to drive Sales and more accounts predisposed to their solution? Business opportunity. Budgets. Who knew?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 14, 2016
    [Information, Profiling] What the Heck is Cross Channel Marketing and Why Would I Want To Do It?
    The fact is there is an inherently important need for your organization to have a single customer identity that unites behaviors across all channels into one comprehensive profile. Reach a more precise level of targeting and segmentation by using cross channel behavioral information in real time. How much growth? Why Ask Why?
  • NUSPARK  |  WEDNESDAY, JULY 13, 2016
    [Information, Profiling] Who Should Nurture B2B Leads with Social Media?
    You never know where a person will come across information online or where they might be in their buyer’s journey, so it pays to broaden the scope, and educate everyone in your organization on how to use social effectively. At the very least their personal social profiles like LinkedIn should be fully optimized. Social Selling
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 13, 2016
    [Information, Profiling] Millennials Want to Identify with Brands and Their Content
    Our digital experiences are designed to display the next story or profile as fast as we can swipe or disappear altogether before we lose interest. They care more about being able to relate to the source of the story or those providing commentary than the information being presented. Census Bureau , there are approximately 75.4
  • CONTENT STANDARD  |  WEDNESDAY, JULY 13, 2016
    [Information, Profiling] Why Your Brand’s Content Strategy Should Cover the News
    These efforts have encouraged sharing on the platform, even if users aren’t sharing as much personal information as they used to. “So all of our content fits in sort of two categories, where it either informs people or entertains people. Remember when we used to get news from a newspaper or a local television broadcast?
  • SCRIBBLELIVE  |  MONDAY, JULY 11, 2016
    [Information, Profiling] How to Create Sports Content for Big Events
    Step 3: Be Informative. When it comes to sports, fans love to be informed. Many brands are even updating their networks in real time format, recognizing that the engaged sports fan constantly craves new information. He encourages content marketers to provide information they are unable to learn from television or sportscasters.
  • CONTENTLY  |  MONDAY, JULY 11, 2016
    [Information, Profiling] The FTC Cracks Down on Warner Bros. and PewDiePie’s Shady Influencer Marketing… Sort Of
    The ruling is the most high-profile sign to date that the FTC is cracking down on native advertising. also required other information to be placed in that box, the vast majority of sponsorship disclosures appeared ‘below the fold,’ visible only if consumers clicked on the ‘Show More’ button in the description box.”
  • NETLINE B2B MARKETING  |  MONDAY, JULY 11, 2016
    [Information, Profiling] B2B Marketers Beware: Do you know where your leads are coming from?
    Geography, Industry, Company Size, and Job Function are standard profile sets, but sometimes getting so specific can cause the publisher to only be able to deliver a handful of relevant names. If you can’t get this information, then you need to question the tactics for generating your leads. Maybe you don’t want to know.
  • ACT-ON  |  MONDAY, JULY 11, 2016
    [Information, Profiling] Advanced Retargeting: Nurturing Your Audience Across Digital Channels
    Ideal account profile. Just as you begin any marketing initiative by determining your ideal customer profile and buyer persona, the same applies to building out your ideal account profile. Carl is already in the system, filed under the Acme account profile. Yes, retargeting ads can be annoying. Who is your ideal account?
  • CONTENT STANDARD  |  FRIDAY, JULY 8, 2016
    [Information, Profiling] What Is the Future of Ads on Instagram Marketing?
    The new tools to help brands “stand out, get insights and find new customers” include business profiles, analytics, and the option to turn a post into an ad from right within the app. Businesses will be able to create profiles, a free feature. Are they building a relevant audience? Driving ROI? Ads vs. Influencers.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 7, 2016
    [Information, Profiling] Q&A: The Big Email Marketing Questions Answered
    How to Grow and Profile Your List. Q: What are the best ways to encourage opt-in? A:  I recommend brainstorming alternative techniques for capturing e-mail addresses. To maintain the quality, it’s important to be able to profile visitors efficiently. This can help you identify delivery or rendering issues between each type.
  • IKO-SYSTEMS  |  TUESDAY, JULY 5, 2016
    [Information, Profiling] 5 Techniques for Outreach Emails (with Templates) Proven To Get Results
    You’ll want to craft something creative and information­packed since emails go to the graveyard. instant framework and finite boundary to sort information within. – Greeting and intro/hook: Say hello and start with a relatable piece of information. – Your LinkedIn profile. worthy of clicking on. They work.
  • INFER  |  TUESDAY, JULY 5, 2016
    [Information, Profiling] 4 products Microsoft should build with LinkedIn
    The companies could easily bring LinkedIn insights, profile photos, etc. Outlook could even show recent updates and thought leadership pieces from a particular profile as talking point suggestions to automatically populate in an email when selected. This byline by Infer’s Vik Singh was originally published on VentureBeat.
  • ACT-ON  |  FRIDAY, JULY 1, 2016
    [Information, Profiling] How to Focus Your Marketing Efforts Through ToFu, MoFu and BoFu Stages
    This gives you a great opportunity to serve prospects high-level content that is intelligent, informative, and helpful. Ideally, these leads have also been deemed to be a good fit for your organization; they resemble your ideal customer profile, or they have similar characteristics of your high-performing customers. Blogs. eBooks.
  • CHIEFMARTECH  |  THURSDAY, JUNE 30, 2016
    [Information, Profiling] Think my marketing tech landscape is too big? It’s missing 1,900 firms
    We are continually reviewing our database to make sure the companies we’ve profiled are still alive. For companies that need to work collaboratively and need to capture information about marketing technology that has been developed internally (a.k.a. It’s just not conceivable that there are many more than that.”
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2016
    [Information, Profiling] How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try
    The more informed we are, the more invaluable and influential we become -- always ready with the statistic that makes the deck, the perfect quote from an industry insider, or a genius idea for a new partnership. Recipes can save you time, automate your life, and, yes, keep you informed and up-to-date on everything you need to know.
  • IKO-SYSTEMS  |  TUESDAY, JUNE 28, 2016
    [Information, Profiling] The 15 Guidelines That Will Unfreeze Your Cold Emails
    Emails that get responses are quick-click tidbits of relevant information that will be pursued later. #4 Stay on Message. – Your LinkedIn profile. – Twitter profile (optional). Be sure to greet them with a well-designed, relevant, and informative site. #14 Email at the Right Times. ”, you protest.
  • PUREB2B  |  TUESDAY, JUNE 28, 2016
    [Information, Profiling] Effective Lead Nurturing in Stages
    The key is to look at this turn of events as an opportunity to give them all of the information they need to be convinced that your brand is the best option available to them. This is the stage where you gather contact information from online traffic. This isn’t necessarily a bad thing, though. Attract. Convert. Close. Delight.
  • CHIEFMARTECH  |  TUESDAY, JUNE 28, 2016
    [Information, Profiling] Where unicorns come from — feeder roles for marketing technologists
    So I fired up LinkedIn, and looked at the profiles of 100 professionals whose current title includes the term “marketing technologist.” Marketing & Sales Information System Analyst. VP, Marketing Information Management. Marketing & Sales Information System Analyst. Here’s what I found out: #1.
  • ANNUITAS  |  TUESDAY, JUNE 28, 2016
    [Information, Profiling] Progressive Profiling is a Must
    The form requests information they are not ready to give up. Progressive profiling allows businesses to gradually acquire the information needed from prospects at a rate that aligns with the level of interest they demonstrate. Progressive profiling also improves your users’ experience and that is hugely important today. Once
  • BIZIBLE  |  MONDAY, JUNE 27, 2016
    [Information, Profiling] How to Generate Qualified Leads and Delight Your Sales Team
    Due to its background as a job-seeking site and its subsequent growth as a social network, LinkedIn provides an array of valuable business information on its users. Now that you have lead grades and ABM lists, you can use LinkedIn’s targeting features to direct content and sponsored updates to individuals who fit your buyer profile.
  • TONY ZAMBITO  |  SUNDAY, JUNE 26, 2016
    [Information, Profiling] 5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research
    Much of what is coined as buyer personas today are in fact still focused on how to define the “who” buyer profile as opposed to a true understanding of goals and behaviors.  Key insights that can inform audience development and engagement are found in understanding goal-directed behaviors.  by Gregor Črešnar. Let us face it. 
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Information, Profiling] 5 Ways to Amp Up Your Mobile Marketing Strategy
    Is your contact information displayed in the footer? The benefit of having a mobile app is that you’ll not only gain opted-in mobile users, but you’ll also be able to engage them in a deeper way and collect more information about their preferences and motivations. Author: Jamie Lewis Is it time for your brand to get mobile?
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Information, Profiling] How to Write a Great Email Signature: 9 Tips With Real Examples
    So if you're just putting your name and a point or two of contact information in your signature, you're not taking full advantage of the opportunity to connect and engage with the people you're emailing. Jamming your signature full of links and information is just plain spammy and self-promotional.). Even better? That's super fast.
  • HINGE MARKETING  |  THURSDAY, JUNE 23, 2016
    [Information, Profiling] Applying Consumer Market Web Usability Lessons to Professional Services
    Users can dig deeper for specifications and more information, but typically this requires some dedicated digging. Professional Services firms continue to improve their reach and effectiveness online, but search, social, media and consumer websites attract the largest share of overall traffic. The Highest Traffic Websites in 2016. times*.
  • CONTENTLY  |  THURSDAY, JUNE 23, 2016
    [Information, Profiling] Will Facebook’s $50 Million Gamble Pay Off?
    For Facebook, it’s an easy, cost-effective way to boost Facebook Live’s profile—$50 million is nothing to a company that made $5.2 Reports from The Information suggest that celebrities—not the media companies Facebook is paying the most—are the ones dominating Live. Sound familiar? Gqaujftimp pic.twitter.com/s2rxGuqi7F.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 23, 2016
    [Information, Profiling] Target Your Best Prospects by Segmenting Your Best Customers
    Specifically, they look for prospects who have shared positive experiences on social media profiles and technology review sites in the past. Then, they pair this knowledge with data from exploratory questions, onboarding information, and third party tools. Identify Your Best Customers to Find Your Best Prospects.
  • LEANDATA  |  WEDNESDAY, JUNE 22, 2016
    [Information, Profiling] If It’s Not in Salesforce, It Didn’t Happen
    When you have a data-driven approach, you need a central hub of information. But that can’t be done if all the information isn’t available. If a tree falls in a forest and nobody is there to hear it, does it make a sound? That’s not an existential riddle often discussed among sales teams. That’s very much our mantra. It’s binary.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 22, 2016
    [Information, Profiling] How to implement a Video 1st content marketing strategy that drives action
    But when it comes to the process of making business decisions, people would first invest a couple of short minutes watching an online business video, like a business profile video, a product marketing video, or an animated explainer video, before they invest more time reading… which usually occurs deeper into the buying cycle. Like this post?
  • 3D2B  |  TUESDAY, JUNE 21, 2016
    [Information, Profiling] The Essential Capabilities for Response Handling
    Take a look at the data about the inquiry and determine whether it fits your buyers’ profile. To be competitive today, you need to make your company representatives available when potential customers are seeking information. This information will empower salespeople to hit the ground running when they receive new leads.
  • READYPULSE  |  TUESDAY, JUNE 21, 2016
    [Information, Profiling] The New Era of Successful Design and Image Selection
    Images not only help people retain more information longer, but they also have the ability to increase people’s willingness to read a piece of content. Data sources, types, pieces, organization, and interpretation will provide valuable information that will be useful for making business decisions. The Importance of Visual Assets.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 21, 2016
    [Information, Profiling] The Do’s and Don’ts of Email Campaigns for Nonprofits | Part 4 of 4
    Don’t: Bombard them with unnecessary information. Newsletters can include all types of content, including a letter from the director, information about upcoming projects, updates on initiatives, volunteer profiles, a success story, industry-specific news, and event recaps. 2. Part 1). Part 2). Part 3). Part 4). Newsletter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 21, 2016
    [Information, Profiling] Research shows “be more human” really works
    The authors also said that this effect was particularly significant in situations where customers wanted to minimise risk – for instance, for cultures high in uncertainty avoidance, meaning, such cultures that tend to resist change, make detailed plans and, generally, seek a lot of information before adopting an innovation. But does it work?
  • ACT-ON  |  TUESDAY, JUNE 21, 2016
    [Information, Profiling] How to Find The Best Influencers for Your Company
    There is a paid version, but you can get basic information with the free version, too. Followerwonk is based on Twitter information. You can search for keywords in Twitter profiles and bios. What’s the hardest thing about influencer marketing? Is it defining the strategy? Tracking the results? Or finding the influencers?
  • WEBBIQUITY  |  TUESDAY, JUNE 21, 2016
    [Information, Profiling] The Six Best Google+ Marketing Tools
    Google+ profile and page metrics you wanted, needed and couldn’t find anywhere.” — RazorSocial. Locating and removing inactive profiles can be very time consuming as a task, Circloscope allows me and my team to remove clutter quickly and efficiently.” — RazorSocial. Here are half a dozen of the most popular, as ranked by reviewers.
  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Information, Profiling] Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier
    As you aim to show you have this quality, refer to the company's culture code to inform your language choice. Of course, don't forget to clean up your profile with a nice headshot, creative bio, and link to your porfolio -- that way, when you find the perfect job listing tweet you're ready to start the conversation. 5) Think about timing.
  • SNAPAPP  |  FRIDAY, JUNE 17, 2016
    [Information, Profiling] Struggling with Marketing Design? Just Remember C.O.R.E.
    By grouping like objects together and separating them from other bits and pieces, you can create a sense of breathing room that makes it easier to take in information, further supporting a visual hierarchy. Some prefer their porridge scalding hot or simply don’t mind that their bed was purchased at PetCo, and that’s okay, too. C.O.R.E.
  • ACT-ON  |  FRIDAY, JUNE 17, 2016
    [Information, Profiling] Protect Yourself & Your Clients from Identity & Data Theft
    Marketers today work hard to gather detailed information on their customers, so we can find the right people inside the right accounts and target their interests with personalized content. Increasingly, we hold more personal, proprietary information. can be a treasure trove for non-secured data and information. percent in 2014.
  • ACTIVEDEMAND  |  THURSDAY, JUNE 16, 2016
    [Information, Profiling] How Marketing Agencies Can Get the Most From Automation
    Predictive Personalization The concept known as predictive personalization relies on data and prospect information to gain an understanding of visitors’ behavior. This With a platform such as  ActiveDEMAND  in place, the most relevant content is presented based on a prospect’s profile.
  • 6SENSE  |  THURSDAY, JUNE 16, 2016
    [Information, Profiling] Forbes and 6sense: The Publisher – Predictive Intelligence Solution
    Outbound prospecting or sales-driven account lists were created based on the profile characteristics determined to be your ideal customer fit. These numbers not only let you know how your marketing dollars are performing, but also inform and improve the predictive algorithms that built your target segments. Latest
  • ONALYTICA B2B  |  THURSDAY, JUNE 16, 2016
    [Information, Profiling] Mental Health: Top 100 Influencers and Brands
    “I’m a mom of a child with mental illness it a daily struggle to maintain sanity in the home so I use Twitter to gain insight and information and as a stress reliever for me as a place to vent at time as well as provide support to other parents faced with the same challenges as myself.” Insights into your social profile.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 16, 2016
    [Information, Profiling] Guide Your Buyers Through the Customer Journey with Social Media
    Social channels provide a real-time platform where buyers can share information, research products, make informed decisions, and come to their own conclusions when it comes to their purchasing decisions. Your buyers are increasingly looking to social media for information that guides them through every stage of the customer lifecycle.
  • ACTIVEDEMAND  |  WEDNESDAY, JUNE 15, 2016
    [Information, Profiling] Lead Nurturing and Personalization
    The more information you have on your prospects, the better you will be able to gauge where they are in their buyer’s journey, all while helping nurture them along the path to final purchase. It focuses marketing and communication efforts towards listening to the needs of prospects, attempting to provide the information and answers they need.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 15, 2016
    [Information, Profiling] Cross-Channel Marketing Technology: A Pillar of the Overall B2C Ecosystem
    This is all about the inherently important need for your organization to have a single customer identity that unites behaviors across all channels into one comprehensive profile. Reach a more precise level of targeting and segmentation by using cross channel behavioral information in real time. Let's just cut right to the chase.
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Information, Profiling] How to Master Local Lead Generation
    Here are some proven marketing strategies for you to adopt: Capture Lead Information from Existing and Potential Customers. The information you gather will be a treasure trove of ideas for improving your business in a way that your local audience deems best. Host events that your local community will find relevant and informative.
  • CONTENTLY  |  TUESDAY, JUNE 14, 2016
    [Information, Profiling] How Facebook’s Filter Bubble Warped My Perception of Reality
    The content personalization is so selective that if I based my worldview on the information I got from Facebook, I’d assume that nobody was voting for Trump, Bernie was going to sweep the primaries, and all elections were rigged. I couldn’t believe Donald Trump kept winning. They shouldn’t. But sometimes it can go too far.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 14, 2016
    [Information, Profiling] Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy
    We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles. This is why it’s important to make sure all employees know the basics of a good LinkedIn profile. Let’s take a look at some key points to consider: Proper Information.
  • 6SENSE  |  TUESDAY, JUNE 14, 2016
    [Information, Profiling] Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence
    It’s the reason we can offer unique products such as SearchSense , and why we feel real predictions should go far beyond the lookalike modeling and profile-based segmentation that others focus on. This is a discussion I love having because the answers aren’t always obvious. Now Acme Inc. Bingo! Or Or is it? Well, it depends. True, right?”
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JUNE 14, 2016
    [Information, Profiling] When are Sales Won or Lost?
    In all likelihood this opportunity had a high profile within the company and there will be more than passing curiosity about why the company lost or why the company won! Again, in many sales cycles the presentation of options to an internal capital approval committee or an informal management group will occur before the final vendor decision.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 14, 2016
    [Information, Profiling] CMO Spotlight: 3 Trends That Will Drive Digital Transformation
    If StubHub did not profile their audience and uncover the truth about the effort it takes to get people to go out, their campaign would not have been successful. It should leverage rich customer information in real-time and deliver messages consistently across channels. One of the key topics of discussion? Digital transformation.
  • HUBSPOT  |  MONDAY, JUNE 13, 2016
    [Information, Profiling] 6 of the Best Professional Bio Examples We've Ever Seen
    Remember: The people reading your bio are suffering from information fatigue. It can live on your LinkedIn profile , your company's website, your guest blog posts, your speaker profiles, your Twitter bio , and many other places. The necessary educational information is left for the end, after the reader has been hooked.
  • ACT-ON  |  MONDAY, JUNE 13, 2016
    [Information, Profiling] Is Inbound Marketing Holding Your Business Back?
    This sets you up to acquire a lot of customers who don’t fit your ideal customer profile. You do need to reach out to them proactively with information and education. “Inbound” marketing is defined as marketers getting people to come to them, rather than marketers going out to get prospects’ attention. The risks of inbound-only.
  • CONTENT STANDARD  |  SATURDAY, JUNE 11, 2016
    [Information, Profiling] Is Your Data-Driven Marketing Strategy Racist?
    While data is often celebrated as being objective and unemotional, even the most powerful sources of information and analytics have proven unable to escape an unsettling truth: Your company’s data can be racist. That can be a slippery slope, depending on the consumer facts used and the strategy implications that information suggests.
  • BULLDOG SOLUTIONS  |  THURSDAY, JUNE 9, 2016
    [Information, Profiling] Beware of the Herd
    She’s got a 32cc 1.8HP engine with plenty of torque and a really impressive weight distribution profile. In a world of too much information, too many choices, too many features, and way too many opinions – how do we make purchase decisions ? I just bought a chainsaw. Yep…she’s a real beast.  . Did I go for the highest rated?
  • ANNUITAS  |  THURSDAY, JUNE 9, 2016
    [Information, Profiling] Buying Triggers and Why They Matter
    Like it or not, in the course of our daily lives we are exposed to and consume so much information and content that buying something or acquiring something including experiences, goods, food or resources is always on our mind. As consumers, if we are not in an active buying cycle, we are in a passive buying cycle. It’s about the buyer-.
  • SNAPAPP  |  TUESDAY, JUNE 7, 2016
    [Information, Profiling] Empathy for Audience: Talking Resonance With John Bonini
    He also hosts the podcast Louder Than Words , which profiles the lives and creative processes of remarkable people in a variety of industries. So everybody has access to all this information. Information that will be relevant to whatever the project is that we’re doing is referenced. Remember the days when you were a toddler?
  • SALES ENGINE  |  TUESDAY, JUNE 7, 2016
    [Information, Profiling] What is good content?
    Just because you don’t charge money for your content doesn’t mean you can’t collect something else: information. Start building profiles for the people who are seeking you out. By now, you have no doubt heard that content marketing is the future of demand generation. Have you ever shared a blog post on social media? Content Strategy
  • SCRIBBLELIVE  |  TUESDAY, JUNE 7, 2016
    [Information, Profiling] Cut Through The Clutter (and earn more shares)
    This is why it’s important to develop  audience profiles during the planning phase of your content marketing strategy. Building demographic profiles and buyer personas will help you understand what grabs your audience’s attention, and identify what types of content they’re looking for. 2. Know your audience. Be human.
  • ACT-ON  |  TUESDAY, JUNE 7, 2016
    [Information, Profiling] How to Use Interactive Quizzes to Make Your Sales Team Smarter
    On the sales front, you know some of the basic information about the prospect, including a few demographics, from the form they submitted. While engagement and brand awareness are fine and dandy, where an interactive quiz really shines for sales teams is in the information that’s captured. But that’s all fun and games stuff.
  • HINGE MARKETING  |  MONDAY, JUNE 6, 2016
    [Information, Profiling] How to Develop a Winning Go-to-Market Strategy for Your Firm
    Secondary research on market size, growth and dynamics can be very helpful here. 2) Profile your target client. This is finding research information that has been published. In our recent posts we’ve been sharing our perspective on the best strategies to drive organic growth and merger-and-acquisition-based growth. the thought leader?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 6, 2016
    [Information, Profiling] Integrating Online Video with Your Marketing Tech Stack
    This feedback loop also provides the corporate marketing, sales, and business teams the information they need to drive business results. Pulling Video Analytics and Content Preferences into Your CRM CRMs create more informed conversations, bridging the gap between marketing and sales. Sales reps love a complete profile.
  • KAPOST  |  MONDAY, JUNE 6, 2016
    [Information, Profiling] How Commvault Won a SiriusDecisions ROI Award with Content Strategy
    Two years ago, Commvault , a data protection and information management solution, was at the height of sales and marketing alignment. “You wouldn’t create a profile and put it on a website and expect people to find it. Then, the CMO quit. Things looked bleak. Flash forward to May 2016. It Starts with the Journey. ” .
  • MARKETING CRAFTMANSHIP  |  SUNDAY, JUNE 5, 2016
    [Information, Profiling] The Death of Rolodex Marketing
    We scan profiles on Match.com to evaluate candidates for a life-long relationship. Surprisingly, a significant number of professional services firms continue to resist building online brand visibility as a business development strategy. The excuses we hear from them most often include: “We’re in a relationship business.”.
  • DISCOVERORG  |  THURSDAY, JUNE 2, 2016
    [Information, Profiling] The Most Untapped Leverage Point For B2B Growth
    To reach those prospects, they need contact information: verified email addresses, at a minimum. Does your marketing team engage in progressive profiling using forms? Your account execs can multiply the effectiveness of their efforts when they have ready access to detailed company profiles. Marketing: Better Leads, Higher ROI.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 2, 2016
    [Information, Profiling] How B2B Marketers Can Get Better Targeting and Deeper Insights
    It is also deployed against cross-channel campaigns to better inform, for example, nurture programs within an organization. It also enables marketers to add analyzed audience data into marketing automation systems, for example, to help B2B marketers receive a more informed view of their customers. Data Management
  • KEO MARKETING  |  THURSDAY, JUNE 2, 2016
    [Information, Profiling] Three Ways Data Informed Buyer Personas Can Help Inbound Marketing Campaigns
    Using data informed buyer personas can create more successful inbound marketing campaigns.  These profiles represent the ideal buyer and should be based on real client data. If you use incorrect or out of date information, your inbound marketing campaign can suffer. They help to align your service offering. Content Marketing
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 2, 2016
    [Information, Profiling] How To Measure A B2B Social Media Program
    Spreadsheets and a few key formulas for extracting and matching target keyword and information. Based on the example spreadsheet above, we used Followerwonk to export a list of Twitter profiles from our client’s account. Rapportive is one tool for finding social media profiles based on email accounts. Final Thoughts.
  • CONTENTLY  |  WEDNESDAY, JUNE 1, 2016
    [Information, Profiling] Contently Case Story: Inside Blackrock’s Ambitious, Global Storytelling Effort
    In partnership with Contently, the investment management corporation recently published “ How the World Retires ,” an interactive report that profiles six couples around the globe. Contently Case Stories is a series highlighting some of Contently’s most successful clients. You probably don’t know Jim and Lyn.
  • HUBSPOT  |  WEDNESDAY, JUNE 1, 2016
    [Information, Profiling] How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy
    Instead, frontload your captions with the important content or text calls-to-action -- and leave any hashtags, @mentions, or extraneous information for the end. To change the link in your bio, go to your profile page and click "Edit Profile.". At the end of the day, Instagram is all about the visuals. The lesson? FRIYAY.
  • ACTIVEDEMAND  |  TUESDAY, MAY 31, 2016
    [Information, Profiling] Personalization and Behavior-Based Trigger Marketing
    Behavioral targeting captures data such as time on site, page views, location, device and more from each unique user and stores this information without the visitor providing any direct identifiable information – this can include what pages they visit, what content they look at and how long they spend on the site.
  • HUBSPOT  |  MONDAY, MAY 30, 2016
    [Information, Profiling] 10 Excellent Examples of Video Marketing on Facebook
    The Chevy #DayItForward campaign resonated strongly with its audience because it was at once entertaining and informative while being tastefully branded,” said the CEO of Philo Media , Kevin Allodi. Knorr even created an accompanying quiz for viewers, to help them find their own unique flavor profile to assist in their quest for love.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Information, Profiling] 20 Handy B2B Lead Generation Resources
    This is a very informative and timely piece that’s worth checking out especially since apparently, Mobile 2.0 is happening later this year. Their sales people were given access to an RSS feed to find related content that they could then post on social media and to their internal IBM site profile pages. But never fear! Callbox. Hubspot.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Information, Profiling] 20 Handy B2B Lead Generation Resources
    This is a very informative and timely piece that’s worth checking out especially since apparently, Mobile 2.0 is happening later this year. Their sales people were given access to an RSS feed to find related content that they could then post on social media and to their internal IBM site profile pages. But never fear! Callbox. Hubspot.
  • LEADERSHIP  |  FRIDAY, MAY 27, 2016
    [Information, Profiling] 7 Steps to Brilliant B2B Marketing [Part 2]
    Give them useful, relevant, entertaining information that provides value to them. Build relationships through welcome emails and profiles. This is the second part of a 2-part series on the 7 steps to brilliant B2B marketing. The first part was posted last week, and can be found here.  But what makes for effective content marketing?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 25, 2016
    [Information, Profiling] Demandbase Buys Web Data Collector Springbook to Expand Its Account Based Marketing Footprint Yet Again
    I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. As its name implies, Spiderbook scans Web and social sites for information about company and individuals' behaviors and events.
  • HINGE MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Information, Profiling] Is Your Referral Program Getting You the Leads You Need?
    Which of our services enjoy the strongest financial profile? But even those that don’t can make informed referrals to your firm based on their grasp of your expertise, as well as share your content with others. If you have developed a referral marketing strategy , congratulations! Making Your Expertise Accessible. Strategic Content.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 25, 2016
    [Information, Profiling] The Danger of Not Having the Right Testing and Optimization Technology
    It needs to also aggregate customer data to help you bundle your audience into segments/profiles, which helps locate profitable opportunities and make informed hypotheses. Of course if I had used the word grave in front of it - grave danger , that would have really upped the hyperbolic scale. Oracle Marketing Cloud
  • SALES ENGINE  |  TUESDAY, MAY 24, 2016
    [Information, Profiling] How Content Becomes a Sales Conversation
    Sales reps are left to wade through this mountain of information, and they respond to it in one of two ways: 1. They put forth monumental work to pull out the golden nuggets of information for each prospective buyer (also known as the heroic effort approach). They do not feel engaged or understood, and their expectations are not met.
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