• MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Information, Profiling] Start engaging from the first click in the Customer Journey
    information contained herein has been obtained from sources believed to be reliable. GX Software disclaims all warranties as to the accuracy, complete- ness or adequacy of such information. GX Software shall have no liability for errors, omissions or inadequacies in the information contained herein or for. specific information.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Information, Profiling] Closing the Loop on Social Leads
    Monitor in 10 minutes a day: Learn how to monitor your social media profiles in 10 minutes a day with. draws in more qualified prospects who use search engines to find answers and information that that can be. Identify the paths people take to conversion, then, use that information to connect your social media lead. business.
  • VOICE-BASED MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Information, Profiling] Chicago Tech Community: Anyone Can Learn to Code, Part 3
    in his presentation, described his first job working as a pool cleaner, and how they struggled to keep track of clients, home profiles, and work order information. Needless to say, we were impressed. . Popular Penguins. The first thing we noticed when we walked in to 1871 yesterday was the T-shirts. I couldn’t be more proud. General
  • HINGE MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Information, Profiling] Why You Still Need a Content Marketing Strategy for B2G
    The explosion of information online has raised the bar for how contractors approach their market by making sure their capabilities are evident in the marketplace with thought leadership and related content. Content marketing principles transcend industries and enable you to be the hub of information in your niche.
  • BIZNOLOGY  |  THURSDAY, AUGUST 28, 2014
    [Information, Profiling] B2B Marketers still struggle with lead nurturing
    Tailor the nurturing stream to key variables in the prospect’s profile, like buying role, job description, industry and company size. The tone of the messaging needs to be informative and helpful, instead of sales-y.  Ask for a response, to collect additional information and feedback, always moving toward that qualification stage. 
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Information, Profiling] 6Sense Finds B2B Prospects Using Web Site Activities
    We also clarified that users can extract company-level profiles including attributes (industry, revenue, etc.) It then matches against company profiles that 6Sense itself has gathered from the usual Web sources – public social media, Web sites, job boards, directories, etc. and from a network of third-party Web sites.
  • ENGAGE  |  THURSDAY, AUGUST 28, 2014
    [Information, Profiling] Behind the Profile: 7 Tips for Doing an Interview
    Here are seven tips for interviewing someone for a profile. You want your story to inform and perhaps inspire readers. 'We all know a natural storyteller, someone who recites entire conversations, does imitations, and describes how everything felt and looked and smelled. Ask what happened and you get the full play-by-play. You know.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Information, Profiling] Your Leads Are Annoyed With You: Here's Why [Data]
    63% of people requesting information on your company today will not purchase for at least 3 months - and 20% will take more than 12 months to buy. 93% of businesses and marketers have profiles on social media. But never forget that behind every ebook download form and every demo request, there are real human beings. Probably not.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Information, Profiling] How to Identify Buyer Personas for Professional Services Marketing
    Fleshing out your buyer persona(s) with the right demographic, educational and industry-related information will help you to clearly see who your blog posts and other content will be speaking to. Whether they are ready to purchase now, or some time in the future, they are arming themselves with information and looking for trusted resources.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 27, 2014
    [Information, Profiling] 3 Highly Effective Word-of-Mouth Marketing Tactics
    ” For more information on creating a compelling brand story, see our post on finding your brand’s content marketing narrative. “The way they manage the information and the service they have in delivering the wine makes me incredibly loyal, and I advocate them to everybody. Creating shareable content on your website.
  • WRITTENT  |  WEDNESDAY, AUGUST 27, 2014
    [Information, Profiling] 5 Writing Tips to Drive Your Readers to Action
    The resulting increase in conversions will be more than worth it, especially when you consider that the quality of each lead you gain will also be much higher as each conversion is likely to be much more similar to your  ideal customer profile. 'Image source. Think about this for a moment: what, exactly, is the purpose of a blog post?
  • WEBBIQUITY  |  TUESDAY, AUGUST 26, 2014
    [Information, Profiling] Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide
    How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Facebook, on the other hand, played the advertising game right, as it uses the information it has about you to create relevant and targeted ads. 'Guest post by Ariel Applbaum. Historical Lessons. Lessons. billion users.
  • FATHOM  |  MONDAY, AUGUST 25, 2014
    [Information, Profiling] Content vs. SEO: Which is More Important?
    Social media has changed the way in which information is spread. Quality of backlink profile. If your website has a great backlink profile and authority flows well throughout your website, this will make gaining success from content development much easier. Why Context is the True King for Your Online Marketing Strategy.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 25, 2014
    [Information, Profiling] 3 Reasons You’ll Drive Better (and More) Leads with Interactive Content
    But did you know that according to DemandGen Report’s 2013 Content Preferences Survey, only 5% of buyers are willing to provide detailed information in exchange for whitepapers? Interactive content can help you slice and dice this information into bite-sized, consumable pieces. Here’s how these three benefits break down: 1. This:  .
  • HUBSPOT  |  SATURDAY, AUGUST 23, 2014
    [Information, Profiling] How Marketing Can Help Sales Follow Up With Consideration-Stage Leads
    Without the proper handling and information delivered to Sales, your reputation for facilitating quality sales engagements can be in serious jeopardy. Use marketing data to inform your sales team of the lead’s particular interest (their soft spot) ahead of time so they can be prepared to address and take advantage of the opportunity.
  • MARKETING ACTION  |  FRIDAY, AUGUST 22, 2014
    [Information, Profiling] A Brief History of Marketing Technology (and Social Media Marketing)
    B2B companies generally utilize the personal profiles of their employees for evangelist purposes (if you are not doing so, I suggest you start). Each one of these profiles has different connections. Knowing which social profile was used to publish a post that a lead converted from can provide crucial insight. Source: Wikipedia).
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 21, 2014
    [Information, Profiling] The 3 Most Important Things I Learned as an Intern at Sonnhalter
    While observing these meetings, I wanted to be well informed and if needed, participate in the conversation with confidence. With this kind of preparation, I was well informed and ready to learn new things. Each day is full of new information and writing it down helped me commit it to memory. Research skills are important.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Information, Profiling] 10 Blogs to Bookmark: Social Marketing Edition
    'Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. Garst blogs on a range of topics, from blocking someone on Facebook to choosing the right LinkedIn profile keywords. Social Media Examiner.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Information, Profiling] 3 Steps to Building a Better B2B Target Account List
    Identify your best site visitors: Using a solution like Demandbase , you can identify companies viewing key pages or content on your site and that fit your target profile. Identify your best site visitors: Using a solution like Demandbase, you can identify companies viewing key pages or content on your site and that fit your target profile.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 20, 2014
    [Information, Profiling] Did I Just Get a Google Penalty?
    Profile links on sites you aren’t active on look iffy. This informative article by Search Engine Land helps identify everything you need to know about bad links. Can I get a Google penalty for having more than one Google Plus page that contains different information? More information can be found in this article on Local U.
  • ENGAGE  |  TUESDAY, AUGUST 19, 2014
    [Information, Profiling] In a Data-Driven World, What Is Highly Effective in Social Media?
    What kind of information are followers looking for, in which form and for what reason? That will help you shape a profile of content consumption and understand how audience members engage. And every day, we marketers ask ourselves: What can I do to garner the most ROI for my client every day? Eastern time. Constantly check metrics.
  • HUBSPOT  |  MONDAY, AUGUST 18, 2014
    [Information, Profiling] A Short Rant About Content Strategists
    My LinkedIn profile even sports the title "content strategist." Content marketing changes too fast to be able to rest on your strategic laurels, anyway -- if you don''t stay in the game, practicing and creating all the time, the information off of which you base your strategy will be moot in a couple years. So what do we do?
  • LEADERSHIP  |  FRIDAY, AUGUST 15, 2014
    [Information, Profiling] Interesting Infographics: Craft A Social Selling Routine In 30 Minutes
    Check your LinkedIn account to see who has viewed your profile. Create 1st degree connections with those who have visited your profile. Is this infographic missing any important information? 'Social selling is crucial for impelling purchasing decisions – so where do you begin to create a social selling routine? Step 1. Step 2.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 14, 2014
    [Information, Profiling] 10 Questions to ask in a B2B Content Marketing Questionnaire
    To assist with this process and give our content strategy a solid foundation to be built upon, we ask our clients to fill out a brief questionnaire that provides critical information pertaining to their organization and industry. Can you please provide a succinct overview of your business? Identify the audience and write to their needs.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 14, 2014
    [Information, Profiling] Lots of Vendors Can Help You Find Leads on the Web
    Coverage outside the United States • Information returned beyond names and lead scores, such as recommended treatments and social profiles. Whether the company maintains a permanent database on all businesses or only scans when clients request information about specified businesses or segments. There are probably others.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Information, Profiling] Google+ 301: How to Start and Grow a Community
    Now that you’re up to speed, let’s talk about some best practices for getting the most out of your Google+ profile. You need to know whether the creation of your community will be filling an informational void or competing with other already established communities. Position yourself as an industry authority. Stay active.
  • SYNECORE  |  WEDNESDAY, AUGUST 13, 2014
    [Information, Profiling] What Are Buyer Personas & Why Do they Matter?
    However, trying to start a campaign or business based entirely on demographic information isnt always enough. buyer persona is a profile that models, summarizes, and communicates observations about a specific type of individual. Main elements would include: Demographic Information. Main sources of news and information.
  • LEADERSHIP  |  TUESDAY, AUGUST 12, 2014
    [Information, Profiling] 5 Ways to Recognize B2B Lead Generation Failure ���and Move On
    Sign up for our email newsletter to receive tips and information on B2B lead generation. If your social media and content marketing activities are not grounded in buyer persona profiling, your time and resources are going to waste. Ask for more information and request your MyLeads2Go demo today. The mind is everything.
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Information, Profiling] Nurturing Cold Social Leads is a Lot Like Online Dating
    Would you put up an online dating profile with an amazing photo of yourself, but no information about who you are in your actual profile? This is your chance to give people introductory grounding information so they understand who you are and what you do  quickly. Social Increases Your Reach. Assume I Dont Know You.
  • WRITTENT  |  FRIDAY, AUGUST 8, 2014
    [Information, Profiling] Why Quality Content is the Core for Any SEO Strategy
    However, most would agree, especially in the context of content marketing and SEO, that the term quality content can in a nutshell be defined as: original, purposeful, and correctly optimized information or media that people and search engines are driven to read, view, and share. Qualitative content is fresh and informative.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 7, 2014
    [Information, Profiling] Optimize Your LinkedIn Profile With These 10 Key Elements
    But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot). The first opportunity you’ll have to make a good impression is through your profile photo. The second point of impression in a LinkedIn profile is the headline (or tagline). Tl;dr.
  • SOCIAL MEDIA B2B  |  THURSDAY, AUGUST 7, 2014
    [Information, Profiling] 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads
    'My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. Re-Think the Purpose of Your Profile. Think of your profile as a piece content that reflects your company’s capabilities, rather than your resume.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 6, 2014
    [Information, Profiling] Marketing Automation: How to Choose the Right Software for Your Firm
    Be sure to include all of the technology solutions that marketing automation software will need to integrate with, such as your website CMS, CRM system, social media profiles, and webinar tools. Let’s get started. Preparing for Research and Evaluation. Determine if your firm’s current marketing strategy is working.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 6, 2014
    [Information, Profiling] How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners
    Be prepared to give them the following information: How many attendees will be at your event? These questions will help your sponsors assess whether the attendees matches their target buyer profiles. Information on the various levels of sponsorship. And why not? You guessed it!—you you need money. Sound like a good deal?
  • NUSPARK  |  WEDNESDAY, AUGUST 6, 2014
    [Information, Profiling] Social Selling for Lead Generation: 9 Tips to Optimize Your Efforts
    The following information explains a 9 tips designed to help you optimize your social selling for lead generation. Based on the study by  B2BMarketing.net , 74% of B2B marketers have a regularly updated LinkedIn profile and 73% are active on Twitter. LinkedIn Group Tips. Make LinkedIn Groups part of your daily social selling routine.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 6, 2014
    [Information, Profiling] 5 Reasons Sales Should Be Excited About Marketing Automation
    By integrating CRM with marketing automation, multi-channel prospect activity is effectively – and automatically –pushed into contact records, with the honey pot of information being fully accessible from the CRM. Want More – and More In-Depth – Information? Marketing automation isn’t just a glorified campaign engine for marketing.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, AUGUST 5, 2014
    [Information, Profiling] Smart Salespeople: Power Network Map
    2) Bing/Google/LinkedIn/Jigsaw/Facebook search that person’s business relationships, personal involvements, and identify as much information as you can find. 5) Identify what organizations those individuals work for and determine if you wish to target those organizations that fit your company’s ideal client profile. Smooth move.
  • HINGE MARKETING  |  THURSDAY, JULY 31, 2014
    [Information, Profiling] Does Social Media Help You Meet Your Bottom Line?
    Having active company social media profiles with plenty of links to your site is a great way to boost your search engine rankings, so that prospects will see your site at the top of their keyword searches. If certain types of posts generate more traffic than others, use this information to inform future posts. Promoting Offers.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 31, 2014
    [Information, Profiling] 5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles
    One such location is in your competitors’ Twitter profiles. In this post, I’ve put together a list of 5 key things that Machiavelli would do with his competitors’ Twitter profiles, to unravel the competition and use it to his own advantage. Contaxio’s Twitter Explorer   for known profile history. Suggested Tools. Suggested Tool.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Information, Profiling] The Definitive Guide to Awkward LinkedIn Networking
    1) Using Creepy Profile Pics. 2) Filling Out Barely Anything in Your Profile. It''s hard to trust people who leave most of their LinkedIn profile blank. Can I trust them with my contact information? With completed profile fields, some of those questions start to get answered. For me, Facebook is for friends.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Information, Profiling] How Much Is Your Personal Information Worth? An Inside Look at the Data Broker Industry [Infographic]
    'Did you ever stop to think about how much of your personal information is out there on the web? You probably already know that Google tracks your searches and reads your emails , but they''re not the only ones creating intimate profiles of you. There is a slew of information on you out there that''s being added to every day.
  • 3D2B  |  WEDNESDAY, JULY 30, 2014
    [Information, Profiling] How to Create a World-Class B2B Call Center
    They could recruit channel partners, profile accounts and generally fill in the gaps in her marketing program. Provide the agents with resources they can use to look up companies and contact information. But she heard nothing. Complete silence. Eventually, she stormed into the sales manager’s office and asked, “What’s going on?
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Information, Profiling] Delighting People in 140 Characters: An Inside Look at JetBlue's Customer Service Success
    The folks at Logan Airport studied Alex''s Twitter profile picture, and then walked around the terminal until they found him so they could follow up with him in person. But Laurie''s team empathized with their customers on Twitter, informed them, and tried to help whenever they could. How helpful do you think their answer will be?
  • THE FORWARD OBSERVER  |  MONDAY, JULY 28, 2014
    [Information, Profiling] The Inbound Marketing Methodology Explained [VIDEO]
    Buyer personas are profiles of what your ideal customers are really like. Once you’ve got the right visitors to your site, the next step is to convert them into leads by gathering their contact information. Contact information is the most valuable currency there is to the online marketer. Inbound Marketing. So what can you do?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 25, 2014
    [Information, Profiling] LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan
    But LinkedIn doesn''t need that data: it already has vastly better information in its own files. Many LinkedIn customers would have considered this unacceptable use of their profiles, regardless of whether LinkedIn’s privacy policy actually allows it (which my quick reading suggests it does).
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 24, 2014
    [Information, Profiling] 8 Social Media Tools to Get Your Content Buzzing Across Networks
    FollowerWonk is a product developed by Moz that allows users to search Twitter profiles or bios to help identify influencers by a specific keyword or keyword phrase. When By simply clicking the “View Sharers” button next to a specific post, the tool shows a complete list of social profiles that shared the content. BuzzSumo.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 24, 2014
    [Information, Profiling] Do B2B Companies Really Need to Be on Facebook?
    'Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. If you are creating content to educate, inform and entertain customers and prospects, that is the first step. Step 1: Twitter. Step 2: Facebook. Step 3: LinkedIn. Getting more followers is not a business goal.
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Information, Profiling] How To Use Social Media for Recruiting Young Talent
    Showcase pages can offer company information, awards, benefits and industry trends. You will find user profiles with more professional information and work experience than any other social media channel out there, making this a primary tool for recruiters. How do you attract qualified employees ? Do they exist? Where to begin?
  • MARKETING ACTION  |  WEDNESDAY, JULY 23, 2014
    [Information, Profiling] Customer Lifecycle Marketing: Reporting, Part 2
    Your database should provide this information. Lead score profile of new leads: This metric helps you observe lead quality over time. 'This series looks at the five sequential stages in the B2B marketing lifecycle, and discusses the key metrics for each that can be used to gain key insights. Nurture. Which show no effect? Convert.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 23, 2014
    [Information, Profiling] 5 Reasons LinkedIn Has Lost Its Luster
    So the next time someone endorses you, remember this: your connections are now choosing what information LinkedIn has about you, and advertisers are using that information to market to you. Profile views became the new vanity metric. Profile views became the new vanity metric. And that was good! ” 4. What about you?
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Information, Profiling] Link Earning: The Combination of SEO & PR (A MozCon Takeaway)
    Davis shows this image: Just because information has been growing exponentially since 1990, doesn’t mean people have the ability to consume that much more. Talk about irony: when searching for this information overload chart , Google yielded over 1.2 'Rand Fishkin of Moz said it best, “Link earning is going to replace link building.”
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Information, Profiling] Hiring Experts Tell All: What They REALLY Want to See on Your Resume
    Remember, these hiring managers are scanning your resumes really quickly, so you want to make it easy for them to find and digest the relevant information by consolidating the most important points and putting them first. hope you found this information helpful! Humans! What Hiring Managers Definitely Care About. Length. Formatting.
  • SALES CHALLENGER  |  MONDAY, JULY 21, 2014
    [Information, Profiling] 5 Statistics Every Sales Executive Must Know
    An average B2B purchase is 57% complete by the time a customer engages a single supplier: With more information available to customers earlier in the sale, suppliers are being contacted later in the purchase decision than ever before. 'There has been much disruption in the sales world in recent years. An average of 5.4
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Information, Profiling] 12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [Infographic]
    Facebook continues to modify its News Feed to include larger and more prominently displayed images and videos, Pinterest is now the fourth most popular social networking site , and Twitter now pulls pictures and videos right into its timeline -- and has used its recent profile pages update to allow for larger header photos and profile pictures.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Information, Profiling] 6 Smart Strategies for Segmenting Your Dynamic CTAs
    Dynamic CTAs can change based on a person''s profile data or history of interactions with that particular company or website. Use that information to show them CTAs for offers that appeal to those same interests. 'Are you using calls-to-action in your marketing? What about dynamic calls-to-action? Not hip to the difference? Wrong.
  • VIDYARD  |  THURSDAY, JULY 17, 2014
    [Information, Profiling] How to Maximize Your Webinar Effectiveness With Proven Best Practices
    Purely building a lead database may involve partnering with a high-profile speaker to increase the signup rate. When you’re inviting your prospects, try to give them all of the information they need to decide if this webinar is right for them, or more importantly, if it’s right for someone on their team. Our result? Maybe.
  • BIZNOLOGY  |  THURSDAY, JULY 17, 2014
    [Information, Profiling] Link Building Basics: Finding link opportunities
    Leverage Information from Competitor Analysis. Not only will you be able to find link opportunities from your competitors’ backlink profiles, but the sites you do find will often be located in  link neighborhoods relevant to your site – where you can find more opportunities. The web is often a free flow of information and ideas.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Information, Profiling] 35 Tech Terms Translated Into Plain English
    APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. Alt Text.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 16, 2014
    [Information, Profiling] Inbound Marketing Takes Time: How Should You Be Using Yours?
    Buyer personas are a profile of what your ideal customers are really like. Instead, you will still need to reach out to prospects, but with inbound marketing your sales efforts will be better informed and you can be more helpful. Once underway, here''s what needs to happen. So once you’ve started, what happens next ? Sadly, no.
  • MARKETING ACTION  |  TUESDAY, JULY 15, 2014
    [Information, Profiling] Google Penguin Recovery from a Manual Action
    There’s a notification in Google Webmaster Tools as a result informing you of the type of manual action : site-wide manual action (entire site penalized) or partial manual action (specific parts on or off your site have been impacted). thorough understanding of a site’s backlink profile is key. You got a manual penalty. Paid link.
  • MARKETING ACTION  |  MONDAY, JULY 14, 2014
    [Information, Profiling] An Act-On Conversation: Aaron Bolshaw Talks Automated Email Programs … and Why They’re Awesome
    You can create segments based on any combination of profile and behavior-based information. 'Pure gold. Automated email programs are among the key features of a good marketing automation platform, providing a critical capability for businesses of all shapes and sizes. It’s been condensed for brevity. There Had To Be a Better Way ….
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 14, 2014
    [Information, Profiling] 25 ideas for your social media network strategy
    Look on your Twitter profile. All of these lists are public information so there are no ethical problems with this at all. Simply sign in for free with your Twitter information and you’re ready to find and follow targeted users. They will likely look at your profile and become one of your followers. But a network plan?
  • NUSPARK  |  SUNDAY, JULY 13, 2014
    [Information, Profiling] Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools
    By becoming a member (it’s free), you can create a profile and interact with influencers from across all industries, building contacts for you to  expore. •  Open Site Explorer -  [link]  -  Once you’ve established a potential opportunity, just type the domain name into the box on this site. Getting Started. Next Steps.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Information, Profiling] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    Click here for more information on tracking and analyzing your keyword and search engine optimization strategy. Your landing page should include a description about the offer and a form for the visitor to fill out with their personal information. Make your social media profiles look good. Woohoo! Okay, so where do you start?
  • ANNUITAS  |  THURSDAY, JULY 10, 2014
    [Information, Profiling] BANT for Lead Qualification Just Won’t Work
    This is where BANT is used most often, because you have that one time (insert email campaign to promote a white paper here) to capture that prospect, get their information, and call them in the hopes to qualify them to pass to sales. Figure 1 – ANNUITAS Progressive Profiling – Qualification Example. It doesn’t.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 10, 2014
    [Information, Profiling] Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon
    On a business side, this offers brands the opportunity to be more creative with their pages , as well as taking advantage of a layout that allows them to share their own content and information. Another major perk of Google+ for B2B organizations is the integration of Google Maps, Places, and business profile pages.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 10, 2014
    [Information, Profiling] Measuring that Which is Meaningful to Your Small Industrial Business
    Even better, you can sync the device to your smartphone – and (heaven help us) – push all that personal information to your friends, family, and even colleagues on social media. LinkedIn now tells you how many profile views you get. With a Fitbit tracker, for instance, you can track your steps, calories burned, weight loss, etc. 1980).
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 10, 2014
    [Information, Profiling] Content Marketing? Just Deliver Content People Want
    This post was originally created as a profile piece for the  WVU IMC blog  and re-posted to SteamFeed. If you want more information on this topic, reach out to me via  Twitter ,  LinkedIn ,  Facebook  or  Google+  and   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. f5823b ;">. I totally look for growth hackers.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Information, Profiling] How to Please Google in a Post-Hummingbird World
    As a result, the SERPs deliver a number of results related to the hotel and casino as well as a Knowledge Graph profile of the Trump Taj Mahal. Then, create customer personas that incorporate all this information, so you can create content that speaks to specific personas and buying stages. But that is no longer the case.
  • MARKETING ACTION  |  WEDNESDAY, JULY 9, 2014
    [Information, Profiling] How to Use Forms for Lead Generation
    The main purpose of a form is to get permission to interact and continue to engage with a potential customer, gain insightful information on that prospect, and let you prioritize and score a lead’s attributes (such as title) and actions (such as downloading a solution-focused white paper). Let the reader know what’s in it for them.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Information, Profiling] Are You Bungling Your Blog Homepage Design?
    Social follow buttons allow your readers to follow your profile on various social networks while social share buttons allow your readers to share your content without following you. You can then use that information to nurture your blog subscribers into leads. You care about placing calls-to-action in your posts. Blogging
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 7, 2014
    [Information, Profiling] The Fine Line Between Cold Calling and Warm Calling
    I contact prospects for my client who have expressed interest in their solutions through downloading information on their website or attending their events. They should learn as much as they can about the prospective company by browsing the company’s website and social profiles and learning about their industry. Sound familiar?
  • SALES CHALLENGER  |  MONDAY, JULY 7, 2014
    [Information, Profiling] Your Sales Reps Aren’t Robots, So Don’t Treat Them Like They Are!
    We recently spoke to four CEB Sales members about their national sales meetings and asked a pretty broad question: what innovative practices are you using to deliver information to reps in an engaging way? For information on sales training in general, visit our Sales Training Decision Support Center.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Information, Profiling] 20 Expert LinkedIn Guides
    Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social. ” 21 Steps to Create an Awesome LinkedIn Profile by jeffbullas.com. only one-third of British workers have profiles on LinkedIn, and nearly half of those are incomplete), the guidance and best practices are universal. Want a Job? links.”
  • ENGAGE  |  WEDNESDAY, JULY 2, 2014
    [Information, Profiling] So You Want To Be A Thought Leader?
    It’s important not only to know the profile and persona of your target audience, but also know how they consume information. 'The Oxford English dictionary defines thought leader as “one whose views on a subject are taken to be authoritative and influential.”. million Google results in a mere.35 Increase brand awareness. Be authentic.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 2, 2014
    [Information, Profiling] Google Knocks out Authorship Photos
    With a little work, this handy tool added some unique information to your content when it popped up in search results, including your picture and the number of followers in your Google+ community. Research indicated that a reader’s eye was drawn to those small profile pictures. Were pictures and social stats important?
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 2, 2014
    [Information, Profiling] A Beginner’s Guide to Google Webmaster Tools
    GWMT isn’t just about performance either; you can learn how customers find your site and use this information to tweak certain pages and boost website traffic. Google Webmaster Tools is a free resource that gives you a ton of useful information,” says Chipper Nicodemus, our Search Engine Optimization (SEO) Manager. Site messages.
  • ENGAGE  |  TUESDAY, JULY 1, 2014
    [Information, Profiling] Link Building: Why a Critical Component of SEO Has a Bad Rap
    The SEO industry became a high school classroom with an inattentive teacher—students were spending more time engineering ways to cheat on exams and paying others to do their homework than they were actually studying and retaining information. 'There’s a lot of buzz lately in the SEO industry surrounding “link building.” An agency conundrum.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 1, 2014
    [Information, Profiling] 26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
    In this video, Cutts indicated that influence of a profile (number of followers, scoring criteria, etc) was not used as a ranking signal in search results, at least at this time. Profile page information is too volatile to be trusted for ongoing rank relevance. Common B2B Link Building Questions. What About Advertorials?
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Information, Profiling] Google+ on its Third Birthday
    Up until recently, giving up all your information to Google on your Google+ about page (mine is https://plus.google.com/+chrisabraham/about ) would pretty much guarantee Google would associate my pretty face with any content that came up on Google Search that was mine. They all have potential Google+ profiles associated with each of them.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JUNE 26, 2014
    [Information, Profiling] Manufacturers Must Create Websites with Millennials in Mind
    To attract these highly-skilled, educated mobile-connected, social-media savvy workers, manufacturers’ websites must include: Clear information about the company, its history, mission and achievements. Biographical information, including links to social media profiles, of the management team and key employees. Source ).
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 26, 2014
    [Information, Profiling] Be Relevant or Die: The New Nature of Nurture
    Thanks to increasingly sophisticated data collection technology, marketers now have the option to track and collect massive amounts of information about their prospects and customers. When your customers willingly share their personal information, they rightfully expect an improved user experience. But the simple truth?
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 25, 2014
    [Information, Profiling] What’s All the Buzz about ‘Google My Business’?
    Using the new Google My Business , you can increase your visibility online , provide valuable business information to your customers and interact with your fans from your cell phone. Build a profile page As you work your way through the prompted screens, you’ll create a Google+ profile for your business.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 24, 2014
    [Information, Profiling] 3 Truths to Help Balance Marketing Technology Mayhem
    'by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Kristin Connell , Senior Manager of Digital Marketing and Content Strategy at Deltek, provider of enterprise software and information solutions for project-based businesses. Eloqua’s Profiler is a key player for us. This is our moment.”
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 24, 2014
    [Information, Profiling] 3 Truths to Help Balance Marketing Technology Mayhem
    'by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Kristin Connell , Senior Manager of Digital Marketing and Content Strategy at Deltek, provider of enterprise software and information solutions for project-based businesses. Eloqua’s Profiler is a key player for us. This is our moment.”
  • ANNUITAS  |  TUESDAY, JUNE 24, 2014
    [Information, Profiling] B2B Events – What Does Demand Generation Have to Do with It?
    Ideal Buyer Profile: Know your ideal customers. What does your ideal customer profile look like? Where do they get their information from? 'We love events …attending them at least.  Running them is another matter as that involves painstaking detail, budgets from HELL, venue chaos and any number of small nightmares.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 24, 2014
    [Information, Profiling] What You May Not Know (or Forgot) About Google Universal Analytics
    When asked what the key drivers for spending with a company are, 40% said improvement in the overall customer experience, while 35% said quick access to information and answers to questions ( Oracle ). 'It is no secret: the more you know about your customers, the easier it is to develop targeted messaging and increase revenue streams.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 24, 2014
    [Information, Profiling] What You May Not Know (or Forgot) About Google Universal Analytics
    When asked what the key drivers for spending with a company are, 40% said improvement in the overall customer experience, while 35% said quick access to information and answers to questions ( Oracle ). 'It is no secret: the more you know about your customers, the easier it is to develop targeted messaging and increase revenue streams.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 24, 2014
    [Information, Profiling] What You May Not Know (or Forgot) About Google Universal Analytics
    When asked what the key drivers for spending with a company are, 40% said improvement in the overall customer experience, while 35% said quick access to information and answers to questions ( Oracle ). 'It is no secret: the more you know about your customers, the easier it is to develop targeted messaging and increase revenue streams.
  • CRIMSON MARKETING  |  MONDAY, JUNE 23, 2014
    [Information, Profiling] Kay Kienast, Xerox’s SVP Marketing and Sales Strategy: Morphing From Technology and Corporate Marketing to “Revenue Marketing” [Podcast]
    'With so much information available through the web, social media and an abundance of other channels, buyers no longer need sales representatives for information. The greatest number of steps on a buyer’s journey today takes place before they ever meet a rep. This is a multi-billion dollar business and has more than 15,000 employees.
  • HINGE MARKETING  |  MONDAY, JUNE 23, 2014
    [Information, Profiling] What You Should Expect From Your Marketing Department
    They should be informed by an overall research-based strategy, not individual client requests. Related Stories Visible Expert Profile: Jay Baer An Introduction to Partnership Marketing Hinge’s Fab Five: May 2014 'Professional services firms have, at times, had rocky relationships with their marketing functions. Wrong. More leads!
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, JUNE 22, 2014
    [Information, Profiling] NextPrinciples Offers Integrated Social Marketing Automation
    Functionally, this means it provides social listening for lead identification, social data enhancement to build expanded lead profiles, social lead scoring, social nurture campaigns, integration with marketing automation and CRM systems, and reporting to measure results. 'Social marketing is growing up. We’re seen this movie before, folks.
  • HINGE MARKETING  |  FRIDAY, JUNE 20, 2014
    [Information, Profiling] Having Your Professional Presence vs. Personal Presence on Social Media
    The best way for clients to learn more about you is through your social media profiles or an About page on your website. LinkedIn profile picture – get one. The ratio of having a photo to no photo contributes to how many more people will click on your profile. If you haven’t noticed, we are in the digital age.
  • HUBSPOT  |  FRIDAY, JUNE 20, 2014
    [Information, Profiling] Embarrassing or Adorable? MySpace Emails Users About Their Decade-Old Photos
    We’ve talked about which forms provide the best possibility for conversions, when to let buyers know you’re collecting their information, and just how much of that information to use. The big issue is that consumers are reminded yet again just how much information companies collect. Funny Ploy or Blackmail? Not yet.
  • CLIENT BRIDGE  |  THURSDAY, JUNE 19, 2014
    [Information, Profiling] How to Define Your Funnel Stages & MQLs
    Leads (or Information qualified leads). Leads that meet his criteria will closely match the profile of your ideal customer. Activity that suggests interest can include requesting further information, downloading ebooks, and attending webinars. How to Define Your Funnel Stages. Marketing qualified leads. Sales qualified leads.
  • SYNECORE  |  THURSDAY, JUNE 19, 2014
    [Information, Profiling] Don't Hit Send! 5 Tips for an Effective Email Campaign
    Provide value through copy and give the recipient plenty of opportunities to get more information and continue to interact with your website/content. Include your contact information and a link to view your online profile of choice. Turned out to be unsuccessful? – “That’s alright. We will give it another try next month.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 19, 2014
    [Information, Profiling] No one cares about what you know, until they know you care
    Looking at many social profiles, it’s clear that we are awash with self proclaimed “ninjas,” “rock stars,” and “speakers” who spew articles repeated from other places and attempt to project an energetic persona. Help them understand your point of view, and give them information they can use.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Information, Profiling] What Online Marketers Know About You
    Information marketers can use to determine what you are interested in. You can browse through the information a number of companies have about you on BlueKai (now owned by Oracle). There are 15 screens to page through in my profile, the first eight screens are captured below. How will marketers do this? Data, of course. But no.
  • WEBBIQUITY  |  TUESDAY, JUNE 17, 2014
    [Information, Profiling] 14 Brilliant B2B Marketing Strategy Guides
    In less than a generation, information has gone from being scarce to overabundant. Information proliferation means buyers are better-informed than ever about potential approaches to solving  problems, and the related product and service alternatives. What types of messages matter most to today’s buyers?
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [Information, Profiling] 9 Silly Pinterest Mistakes Only Rookies Make
    The “about” area of your profile tells users what they can expect to see from your pins, and also contains 200 search-engine-optimizable characters for your company to take advantage of. 'With over 70 million active users on Pinterest , some are bound to be making mistakes. 1) Avoiding Pinterest Because You''re a B2B Business.
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