• RADIUS  |  THURSDAY, FEBRUARY 23, 2017
    [Information, Profiling] Top Webinars You Should Watch For Marketing Success in 2017
    According to a 2016 report, 1 in 4 decision makers prefer Facebook when seeking information on a purchasing decision…ranking it ahead of LinkedIn and Twitter. For example, you could target businesses that have a strong social presence and then use that information to personalize direct mail ( ex: add Twitter handles to mailers ).
  • THE NEW STRATEGIST  |  THURSDAY, FEBRUARY 23, 2017
    [Information, Profiling] 5 Great Pinterest Marketing Resources
    Social Media Examiner is a wealth of information, and this podcast definitely delivers some extremely valuable tips. Shopify has crafted a beautiful and informative infographic detailing some significant points for marketers managing ecommerce sites. Is your brand getting great marketing results from Pinterest? Bloggers can, too.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Information, Profiling] The 26 Best WordPress Plugins
    Publicize for WordPress allows you to automatically share blogs to Google+ profiles and other platforms you may use.” — Express Writers. WordPress is far and away the most popular content management system (CMS) for websites. It runs between 25% and 28% of all websites, and nearly 60% of all sites built using any sort of CMS platform. grow}.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [Information, Profiling] The Stories Behind 5 Social Networks That Never Caught On
    One of the first versions of a modern social network, where users could create profiles and interact with one another, is Classmates.com , which launched in 1995 and allowed users to network and share messages and photos with their childhood and college classmates. What was the first social network you ever joined? Source: VentureBeat.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [Information, Profiling] 5 Steps for Improving Your Media Outreach: Insights From 1,300 Publishers
    The information proved to be invaluable for our digital PR team, so we wanted to share how the publishers’ insights can help your team improve your brand’s media outreach efforts in a five-step guide. The media needs content to report, and marketers need exposure for their content. Steps for Improving Your Media Outreach. Build media lists.
  • ACTIVEDEMAND  |  WEDNESDAY, FEBRUARY 22, 2017
    [Information, Profiling] Why Agencies Should be Using Custom Facebook Audiences
    Increased ROI via Narrowed Targeting of Users That Fit Your Profile. demographic information or interests). Custom Facebook Audiences Is a Powerful Feature for Agencies and Marketers. While ad campaigns offered a broader the audience, it was more difficult to target a specific user group. At a glance, these include: Focused Targeting.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 22, 2017
    [Information, Profiling] How to Get More Leads From Social Media
    Add lead generation call to actions to your social media profiles. I bet most of you have heard this advice before …  and are probably ignoring it. Because it takes some searching to find examples of good lead generation calls to action in peoples’ profiles. But I managed to find a few: Profile call-to-action. 2. Repost them.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 21, 2017
    [Information, Profiling] B2B Marketing Trends for 2016
    buyer persona is not a zombie—but a profile based. understand the demographic profile of individual contacts and automatically segment. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 21, 2017
    [Information, Profiling] B2B Marketing Trends for 2016
    buyer persona is not a zombie—but a profile based. understand the demographic profile of individual contacts and automatically segment. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 21, 2017
    [Information, Profiling] B2B Marketing Trends for 2016
    buyer persona is not a zombie—but a profile based. understand the demographic profile of individual contacts and automatically segment. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer.
  • INFER  |  TUESDAY, FEBRUARY 21, 2017
    [Information, Profiling] The Front Lines of Predictive Intelligence
    Here’s what we’ve learned by using predictive intelligence to inform more advanced sales and marketing tactics. In addition, we use the scores to better understand our ideal customer profiles and personas, and to further personalize communications for audiences we want to prioritize in the buyer cycle. Lead Flow Prioritization.
  • DISCOVERORG  |  TUESDAY, FEBRUARY 21, 2017
    [Information, Profiling] 2016’s Most Prospected Companies By State
    Leverage Sales Intelligence to identify companies and contacts that fit your target profile AND to get triggers that indicate when they are most likely to buy. For more information on smarter prospecting, check out our ebook The Superhero life of Your Prospecting Email. well, they just aren’t. So, what does this mean? Not at all.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 20, 2017
    [Information, Profiling] Knowledge management in the age of social media
    In fact, many businesses used their official social media profiles to provide a better customer service. Information is one of the most important resource any organization has. The use of information, operational knowledge, and their distribution are able to lead an organization towards success. Social media trends. Conclusion.
  • PUREB2B  |  SUNDAY, FEBRUARY 19, 2017
    [Information, Profiling] How Personalization Affects Lead Nurturing
    Think about it this way: would you rather receive a marketing message reflecting generic industry and company updates OR would you prefer a message that provides you with relevant information based on your industry and chock-full of topics that are relevant to your needs and position? It isn’t that easy. Personalization Creates Trust.
  • JUNTA 42  |  SATURDAY, FEBRUARY 18, 2017
    [Information, Profiling] This Week in Content Marketing: Medium Picked the Wrong Business Model
    It’s a fascinating dissection of how to “leverage the dismissals, anger, mockery, and contempt of the population to prove credibility,” and Robert urges all marketers to become more informed on this manipulative technique. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
  • SNAPAPP  |  FRIDAY, FEBRUARY 17, 2017
    [Information, Profiling] Why Interactive Content Matters for Agencies
    Not only do you end up with content that buyers engage with, but you also have the opportunity to connect more information about a particular person in a more organic way – think about answering questions within an interactive quiz. It simply does not work as well as it used to. Interactive content is also helping shorten sales cycles.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Information, Profiling] Apply Yourself: 28 Marketing Awards Worth Going For
    When commercial real estate firm Colliers International approached Igloo Media to tell their stories, the creative agency built the "Building Icons" campaign -- a series of videos that profiled Australia’s most notable buildings and the architects behind them, which were shown on Qantas airlines flights after production. This U.K.-based
  • SNAPAPP  |  TUESDAY, FEBRUARY 14, 2017
    [Information, Profiling] Interactive Content, Marketing Automation, and the Engagement Economy
    As a result, teams are turning to interactive experiences and marketing automation to more efficiently deliver personalized experiences that truly give customers a voice and collect important information at the same time. In this traditional white paper, you can see that there’s a lot of information packed into the document.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Information, Profiling] The 29 Best Social Media Monitoring Tools
    However—96% of the people who discuss brands online do not follow those brands’ owned profiles. The tool makes all of this information easy to digest, too, by sending customized alerts and digests based on e-mail preferences.” Social media monitoring is vital for virtually every B2B or B2C brand. 58% Google Review Count:  345.
  • HUBSPOT  |  MONDAY, FEBRUARY 13, 2017
    [Information, Profiling] 13 Web Design Trends to Watch in 2017
    Some websites are cutting out images and prominent navigation sections altogether, relying on a few choice lines of straightforward text to inform visitors about their company. It's a modern, uncluttered approach to presenting information. 7) Illustration. The landscape of web design is constantly evolving. 12) Modular Design.
  • ACT-ON  |  FRIDAY, FEBRUARY 10, 2017
    [Information, Profiling] 7 Steps to Achieving Optimal Sales & Marketing Alignment
    If sales and marketing can’t learn how to work together as a single team, speak the same language, and exchange information freely, then all the technology in the world won’t make a difference. Step 1: Get your buyer profiles on the same page. Prospect and buyer profiles can be a tricky business. Oil and water. Fire and ice.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 9, 2017
    [Information, Profiling] The B2B Marketer’s Essential Guide to WeChat Official Accounts
    Although a subscription account provides more frequent interaction opportunities with your followers, your profile is in a subscription account subfolder and your followers will not receive any specific push notifications when you post content. You may have heard that WeChat is a must-have mobile app in China. percent over last year.
  • ACT-ON  |  THURSDAY, FEBRUARY 9, 2017
    [Information, Profiling] Your 2017 Resource Guide to Digital Marketing Conferences
    It’s in a sortable and handy Google Doc that’s updated regularly and provides more resources than just information about conferences. Visit its website and social profiles, join any groups on LinkedIn, and follow Twitter lists and other online areas ripe with information. The smell of networking in the air. Best of all?
  • HUBSPOT  |  THURSDAY, FEBRUARY 9, 2017
    [Information, Profiling] 6 of the Best Messaging Apps for Different Scenarios
    What happens if we want to make plans, or exchange other contact information, like email addresses? You can use your phone number to set up Messenger -- which also syncs the app with your phone’s contacts -- and you can deactivate your Facebook profile, but still use Messenger to communicate with friends. Those days are gone.
  • INFER  |  TUESDAY, FEBRUARY 7, 2017
    [Information, Profiling] 4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes
    Rather than relying on human intuition to inform their processes, these early adopters are leading the arms race for data by reinventing how their businesses operate based on intelligence that’s generated by AI and other related data science techniques. Use analytics to inform sales follow-up.
  • INFER  |  TUESDAY, FEBRUARY 7, 2017
    [Information, Profiling] 4 Easy Tactics for Infusing AI and Predictive Analytics Into Sales Processes
    Rather than relying on human intuition to inform their processes, these early adopters are leading the arms race for data by reinventing how their businesses operate based on intelligence that’s generated by AI and other related data science techniques. Use analytics to inform sales follow-up.
  • CHIEFMARTECH  |  MONDAY, FEBRUARY 6, 2017
    [Information, Profiling] How to transition from being a martech consultant to a full-timer
    When they eventually fill these roles, I find out that they either: hired a high-profile individual that was a full-timer elsewhere — someone they admit to begging to join their company. When we make decisions, we tend to be particularly influenced by recent information. Now I’d like a full-time role in martech. Careers
  • ACT-ON  |  MONDAY, FEBRUARY 6, 2017
    [Information, Profiling] Customer Lifecycle Metrics, Part 4: Convert, and Create a Customer
    They’ve become better educated and informed about your products and/or services, and your sales team is having more relevant conversations with them. Get Your Buyer Profiles on the Same Page. Conversion – now that’s where the action happens. Isn’t that the only metric that matters? Not quite. Achieving Sales and Marketing Alignment.
  • TONY ZAMBITO  |  SUNDAY, FEBRUARY 5, 2017
    [Information, Profiling] How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation
    This thought process led to misguidance where content is viewed as broadcasting information out to markets and customers.  Illustration by Hea Poh Lin. In the past five years, the often-unquestioned hymnal has been that to succeed in today’s digital world, businesses must produce content.  Produce high-quality content, yes.  Why An Illusion.
  • NUSPARK  |  SUNDAY, FEBRUARY 5, 2017
    [Information, Profiling] How to Choose the Right Predictive Analytics Tool for Account-Based Marketing
    You can find big data in many walks of life, and there’s no reason to reinvent the wheel if you can make use of existing information. Development of Customer Profiles. B2B organizations are accustomed to the idea of defining their ideal client and creating personas to inform marketing and content. Filling the Gaps. Infer.
  • CONTENTLY  |  FRIDAY, FEBRUARY 3, 2017
    [Information, Profiling] The Best Branded Content of January: 5 Brands Embracing Real Facts
    Here are five brands that used January to focus on honesty, transparency, and useful information. Jack Altman, the CEO of Lattice, an HR software company, wrote an incredibly informative article about how to accurately calculate the cost of losing employees. During a normal year, we’d be talking about Super Bowl commercials.
  • HUBSPOT  |  FRIDAY, FEBRUARY 3, 2017
    [Information, Profiling] Amazon Echo vs. Google Home: 5 Important Distinctions
    Amazon Echo can be used the same way you might use any other type of voice search, and ask for things like news, weather, and information about what’s nearby. The Echo has Household Profiles, which allow multiple adults to use and modify shared features like shopping lists. It's official. Take Amazon Echo and Google Home, for example.
  • DISCOVERORG  |  THURSDAY, FEBRUARY 2, 2017
    [Information, Profiling] BEYOND IT: The Breadth of DiscoverOrg’s Sales & Marketing Intelligence
    Why did our co-founders Henry and Kirk pick Information Technology? More Than Just Information Technology Contact Data. In January, we released TEDD, which profiles Technology Engineering, Development and Design professionals. Well, IT budgets were still pretty big back then, so that’s one simple reason. Why so high?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2017
    [Information, Profiling] How to Write a Case Study: The Ultimate Guide & Template
    To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own. Combined, they'll allow you to gather enough information to put together a rich, comprehensive study. Switchers.
  • 3D2B  |  TUESDAY, JANUARY 31, 2017
    [Information, Profiling] Customer Centric Selling: The #1 B2B Sales and Marketing Trend in 2017
    Who do they talk to and what information do they seek out? This will enable you to learn continuously, create rich profiles and be on the forefront of market changes. Don’t cut corners and rely on salespeople for this information. “The purpose of any business is to create and keep a customer”— Theodore Levitt. Translation? 
  • CONTENTLY  |  TUESDAY, JANUARY 31, 2017
    [Information, Profiling] How to Build a Better Lead Form
    You want to support the cause, but you also hate the intrusion of the hard sell and don’t want to give away your personal information. On the street, it’s not worth it for most people to take out a credit card and hand over sensitive information to donate to a charity when they can just do so on the computer in their homes.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 31, 2017
    [Information, Profiling] To Be Agile CMOs Must Align Digital and Traditional Marketing Strategies
    This is all about the inherently important need for your organization to have a single customer identity that unites behaviors across digital and traditional channels into one comprehensive profile. Reach a more precise level of targeting and segmentation by using cross channel behavioral information in real time. " Singles Only.
  • WEBBIQUITY  |  TUESDAY, JANUARY 31, 2017
    [Information, Profiling] The 29 Best Web Analytics Tools
    But web analytics tools ideally provide marketers with actionable information. These pieces of information come in an easily digestible form.” —  Sample review:  “W3counter offers you over 20 real-time web stats report to help you have a detailed information about the incoming traffic to your website. Pricing:  free.
  • ACT-ON  |  MONDAY, JANUARY 30, 2017
    [Information, Profiling] Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat
    So, you’ve attracted the attention of your prospects and captured their information. Trigger Emails : These automated emails are triggered based on specific events or dates, such as an action taken (or not) by a website visitor, or a meaningful change in a customer’s behavior or profile. Read the  case study  to see how they do it.
  • NUSPARK  |  THURSDAY, JANUARY 26, 2017
    [Information, Profiling] Who Owns Twitter (Marketing or Sales)?
    For sales reps , it’s all about establishing trust, finding common ground, and building relationships: Make connecting intuitive: Use a Twitter handle with your name in it, make sure your profile pic is of your face (not your dog, cat, or body parts) and put your Twitter profile link in your email signature. Social Selling
  • BIZNOLOGY  |  THURSDAY, JANUARY 26, 2017
    [Information, Profiling] 5 reasons B2B firms should invest in social media
    This is especially true of LinkedIn , where buyers look at personal profiles and company pages to get a feel for the people and the firm.This most basic reason for investing in social media is defensive. Here are the most common objectives we run across in our work with B2B firms. Expanding brand awareness. Research. Like this post?
  • CHIEFMARTECH  |  WEDNESDAY, JANUARY 25, 2017
    [Information, Profiling] Everything a marketer needs to know about CDPs. Wait, what’s a CDP?
    You can download the latest CDP Industry Profile report from their site. The Evaluation section of the CDP Institute Library contains detailed information on those topics if you want to explore them further. But let’s not get too excited. That’s a pity, because CDPs have a great deal to offer. Of course not. Well, no.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Information, Profiling] 30 SEO Best Practices for B2B Organizations in 2017
    Sometimes Google will display page tagging differently than you want, put your company / product name first and destroy your keyword strategy, or even display outdated information. Users shouldn’t have to dig through your website to find the information they need , which is why a simple and user-friendly website navigation is crucial.
  • LEAD LIAISON  |  TUESDAY, JANUARY 24, 2017
    [Information, Profiling] Lead Liaison is Prepared to Revolutionize the Relationship Between Marketing and Analytics
    They top that with massive amounts of demographics and social insight to generate rich prospect profiles. For more information, visit [link] or call 1-800-89-LEADS (895-3237).  . Allen, TX – Lead Liaison is revolutionizing the way marketers, executives, and salespeople receive and analyze their data. The Solution. Press Release
  • CONTENT STANDARD  |  TUESDAY, JANUARY 24, 2017
    [Information, Profiling] 3 Brands That Are Revolutionizing Instagram Marketing with Live
    After all, so much of the value of Instagram marketing (as with most social media marketing) value lies in shares and engagement over time, in fleshed-out profiles consumers can binge-view if they so choose, in generating more followers by proving your brand’s ability to generate (and respond to) comments. Loft: Feel Like a Friend.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2017
    [Information, Profiling] The 32 Best Twitter Marketing Tools
    Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s generally not great for posting random thoughts at wee hours of the morning, though that appears to work for some people.) You can get deeper information about your followers, where they are located, and when they tweet.” — 
  • JUNTA 42  |  MONDAY, JANUARY 23, 2017
    [Information, Profiling] The 7 Traits of Successful Content Marketers
    Everywhere I travel I hear the objection –  most marketers simply do not have the desire to be THE informational resource for their customers and prospects – they don’t want it enough. Marketers have to want to be THE informational resource more than anything or anyone else, says @joepulizzi. Desire. but  desire  is numero uno. Faith.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Information, Profiling] Why Facebook Ads Will Make You Successful in 2017 & Beyond
    Facebook’s growth has been tremendous -- and I don’t just mean the number of people who have a Facebook profile. The news and information site theSkimm used Facebook Lead Ads to attract new subscribers for its daily newsletter, seeing a 22% increase in lead quality at a cost per acquisition of just $1-2. You know it can provide that.
  • ACT-ON  |  MONDAY, JANUARY 23, 2017
    [Information, Profiling] Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight
    Once you’ve managed to attract the attention of your prospects, it’s time to capture their information and convert them into leads. In part two of this series on customer lifecycle metrics, we’ll focus on the metrics that measure how well you’re capturing prospects, building their profiles, and getting them ready to buy.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 20, 2017
    [Information, Profiling] 5 Steps to Kickstart Your Account-Based Marketing Program
    Almost all of the tools you’ll use for account-based marketing will rely on correct, consistent, and complete information about your target accounts. More than two-thirds of B2B organizations  said that their chief challenge in maintaining data quality is old or outdated information. But how do you get your foot in the door?
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 19, 2017
    [Information, Profiling] Tools and Tips for Outbound Sales Prospecting
    Author: Ernesto Castillo In my last blog , I explained why account-based marketing is important in outbound prospecting and how it should be used for account profiling and prioritization. In Each day, the sales development team will focus their outbound efforts on targeting and profiling new accounts. Let’s dive in: Tools of the Trade.
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2017
    [Information, Profiling] The 26 Best All-in-One SEO Tool Suites
    Successfully getting your content to rank highly and stand out from the vast ocean of blog posts, articles, website content, videos, infographics, and other types of informative and persuasive marketing pieces being produced requires making sure no component is missing and everything is working together. 15) URL Profiler. 11) WooRank.
  • HG DATA  |  WEDNESDAY, JANUARY 18, 2017
    [Information, Profiling] Technically Speaking: An Interview with Sean Kester, SalesLoft’s VP of Product Marketing
    On its own, SalesLoft makes selling more efficient, and the HG Focus integration allows us to use HG Data’s market intelligence to enrich the contact information we already have. As a result of this integration, sellers can seamlessly access a company profile or website and immediately understand what technologies the business is using.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 18, 2017
    [Information, Profiling] Customer Data Platform Industry Profile: A Look Inside the Numbers
    Most vendors did provide client counts, and several privately shared other information where the public data was clearly wrong. Also remember that some vendors provided information in confidence and we made estimates of our own for some others. I do feel I can safely publish statistics for three groups within the industry.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2017
    [Information, Profiling] 12 Questions You Need to Ask Before Hiring an SEO Company
    If you’re looking for more local traffic, they may recommend optimizing your local business profiles on directory and review sites. It seeks to understand what information a user is looking for when searching a keyword phrase and provides content catered to the intent behind the search. What metrics define “success” for you?
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Information, Profiling] How to Detox From Social Media Without Deleting Your Account
    But in light of the new year, some of our readers might be considering taking a break from their personal social media profiles as part of their resolutions. If you’re ready to unplug, we’ll be here with information on the latest news in social media when you get back. Think about it. Sound familiar? We get it, this is your job.
  • CONTENTLY  |  TUESDAY, JANUARY 17, 2017
    [Information, Profiling] The Evolution of Data Journalism
    Since 2005, the size of the digital universe (defined as all of the digital information that is created, replicated, and consumed in a single year) has grown by a factor of 33. The good news is that more information leads to an even playing field. By the 20th century, there was a noticeable shift in the way publishers used data.
  • NETLINE B2B MARKETING  |  TUESDAY, JANUARY 17, 2017
    [Information, Profiling] [New Report] 2017 State of Human Resources: Content Consumption and Demand Report
    CEO and Founder of NetLine Corporation, Robert Alvin, shared insights for marketers from the new report:  “The profile of active human resource professionals consuming content has continued to both broaden and deepen within organizations this year. million leads in 2016.
  • INFER  |  TUESDAY, JANUARY 17, 2017
    [Information, Profiling] Leveraging AI for Sales & Marketing – Beyond the Hype
    These are some of the best ways for startups to use predictive analytics for sales and marketing: Identifying your ideal customer profiles and segments. Stay informed, choose a strong platform and watch your business reap the benefits. But what’s really possible and what’s still in the distant future?
  • VIDYARD  |  TUESDAY, JANUARY 17, 2017
    [Information, Profiling] 11 Free Sales Tools to Pump Up Your Pipeline
    Integrating with our Google Apps email addresses, Rapportive shows LinkedIn profile data along side every email we send or receive just by hovering over a person’s email address. It lets you see the picture, geographic info, social profiles, and – most importantly – the shared connections you have with anyone you’re emailing.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 16, 2017
    [Information, Profiling] How Publishers Develop and Monetize Audiences with Digital Marketing
    Advertisers typically target on demographic or firmographic information, so those slices might always be the primary factor in a publisher’s segmentation and targeting. Author: Hally Pinaud “Content is King.”. When Bill Gates made this proclamation back in 1996 , the world wide web we know was in its infancy. The short answer is yes.
  • JUNTA 42  |  SATURDAY, JANUARY 14, 2017
    [Information, Profiling] This Week in Content Marketing: This is the Year Agencies Buy Media Companies
    It covers hot topics, profiles celebrities, and includes paid advertising for the over-50 demographic. Game Informer, a print magazine from GameStop, is also on the top 10 list. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Rants and raves include Tom Brady and long-form content. This
  • VIEWPOINT  |  FRIDAY, JANUARY 13, 2017
    [Information, Profiling] 5 Steps to Account-based Marketing Success
    To avoid a scattershot approach to marketing (the antithesis of ABM) figure out the ideal prospect/client profile. If you’re curious about what ABM can do for you, and how to adopt this methodology, you’ll find a lot of helpful information here in this SlideShare. ABM drives bigger, better deals. Segment and Stratify. Dan McDade.
  • SNAPAPP  |  FRIDAY, JANUARY 13, 2017
    [Information, Profiling] How to Create a Content Promotion Plan in 3 Steps
    Look at their social media profiles for insights into their activities online. Add this information to your buyer persona – or use it to create one if you don’t have a buyer persona yet. So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. It’s like a car without an engine.
  • ACTIVEDEMAND  |  FRIDAY, JANUARY 13, 2017
    [Information, Profiling] The Importance of Understanding the Difference Between Personalization, Segmentation and Individualization
    Modern marketers must enhance their customer databases with information that is deeper than demographic and history profile data. Learn the Difference Between Personalization, Segmentation and Individualization The word “personalization” is thrown around quite a bit by marketers, but in general terms has a few different meanings.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Information, Profiling] How to Create a Content Promotion Plan in 3 Steps
    Look at their social media profiles for insights into their activities online. Add this information to your buyer persona – or use it to create one if you don’t have a buyer persona yet. So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. It’s like a car without an engine.
  • VIDYARD  |  MONDAY, JANUARY 9, 2017
    [Information, Profiling] 6 Awesome Sales Call Conversation Starters
    Proper research and profiling can help prevent the “dial crazy” syndrome, but reviewing these notes at each touchpoint prior to making the call will truly be the remedy. Find that key point that can give you more information, even if it isn’t totally relevant to what you eventually want to sell them. What does that lead to? Don’t sell.
  • DISCOVERORG  |  FRIDAY, JANUARY 6, 2017
    [Information, Profiling] The Secrets to Scalable Growth: How DiscoverOrg Crushed 2016
    Simultaneously we: Nearly doubled the number of companies profiled over the past year. Enhanced all of the company technology stack information. I remember it so vividly that it’s crystal clear. Really? They want faster growth ? That’s a monumental challenge. So…How Did 2016 Turn Out? How Did We Achieve This Growth? Period.”!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 5, 2017
    [Information, Profiling] Lead Scoring Setup is Not a Set-It and Forget-It Activity
    The explicit is based on what the prospect gives you, also known as profile fit. It’s really important to understand the profiles of these new customers too. Keeping this information in a CRM might be worthwhile so the salesperson can send the birthday wishes directly. Specifically the MQL, or marketing-qualified leads.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2017
    [Information, Profiling] 7 Resolutions Your School's Marketing Department Should Make
    When you collect information through their digital behavior and optimized online forms , put that intel to use when customizing the content you email individuals. 2) Better communication with Enrollment/Admissions. You need to address their most pressing concerns, answer their burning questions, be a resource for the information they seek.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2017
    [Information, Profiling] 3 Traits That Separate the Best Leaders from Average Ones
    By analyzing interviews, resumes, and multiple personality assessment questionnaires, researchers constructed in-depth psychometric profiles of 200 CEOs from around the world. Although there is no single perfect profile of a successful leader, the following qualities are usually associated with high-performing chief executives.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 3, 2017
    [Information, Profiling] Boxever Puts Airline Data in Context for Better Passenger Experience
    vacant seats and upgrades), loyalty status, and even current flight information. Boxever also provides extensive customer identification capabilities, both to support real-time interactions and to merge profiles behind the scenes. Users can also define segments and contexts using any data in the personal profile. office in 2014.
  • HUBSPOT  |  TUESDAY, JANUARY 3, 2017
    [Information, Profiling] 13 Gmail Plugins That Make Client Communication Easier
    The plugin also highlights key contact information about the person you are emailing, such as links to their social profiles, so you can gather intel on what the person is interested in or recent events in their professional life and personalize your messages. How much time do you spend on email each week? Price: Free. 3) Mailburn.
  • KAPOST  |  THURSDAY, DECEMBER 29, 2016
    [Information, Profiling] 10 Trends for B2B Marketing in 2017
    This helps B2B’s build better buyer personas profiles and makes it easier for potential clients to find the content they want, then consume it in bite size pieces. As the year rolls to a close, marketers are planning, preparing and strategizing based on new B2B marketing trends to expect in 2017. Is content still relevant, and if so, how?
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 28, 2016
    [Information, Profiling] 11 inspiring case studies of digital transformation
    million retweets including high-profile celebrities such as Taylor Swift. This new application provides a stream of information to UA that enables them to immediately identify fitness and health trends. 88% of companies report they are undergoing digital transformation (source: Altimeter Group ). Need some examples? Like this post?
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 28, 2016
    [Information, Profiling] How to Harness the Power of Social Media
    By setting up a page  (this is in addition to your profile), you have a central online hub for your company. You can configure your page profile to promote key aspects of your business. Fill the profile out as thoroughly as you can, and be sure to connect your website where applicable. Facebook Pages. Paid Advertising.
  • INFER  |  TUESDAY, DECEMBER 27, 2016
    [Information, Profiling] Predictive Marketing: The Next Must-Have Technology for CMOs
    But with so much information available they encounter a new challenge: knowing which tactics and strategies to prioritize when each bad decision can cost thousands in missed opportunities. Top uses of predictive analytics for marketing include: Defining your ideal customer profile and identifying prospects that match.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2016
    [Information, Profiling] The 10 Most Watched YouTube Ads of 2016 (And the Agencies Behind Them)
    In the three-minute ad, a group of singles are paired off based on their favorite flavor profiles (e.g., The introduction video excels at condensing a lot of information into an easily digestible format, with sleek graphics and a dramatic soundtrack. It's nothing personal -- people just want to get to the good stuff. one of them says.
  • ACT-ON  |  MONDAY, DECEMBER 26, 2016
    [Information, Profiling] Measuring Year-End Marketing KPIs – Where’s the Data?
    In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. Take the information we share and see if you can’t back into finding the same data on the platform you’re using. Profile Visits. Where did the year go? Engagement Data. Mention. Time: Last Month.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 23, 2016
    [Information, Profiling] Now is the time to fix your LinkedIn profile—here’s why
    Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? That’s because the seemingly harmless act of ignoring your profile can cost you, especially in the area of new business opportunities. Read on to see what happened to three professionals who didn’t update their profiles. Which is true?
  • LEAD LIAISON  |  FRIDAY, DECEMBER 23, 2016
    [Information, Profiling] Lead Liaison Wows Marketing Automation Industry With Most Recent Feature Release
    Now, companies can track virtually any activity and details about it (like the time of call or duration) by adding this information to the prospect’s profile. What’s more, this information can then be used as a part of an automation to follow up with something personal like a handwritten letter thanking them for the call.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Information, Profiling] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    If you need more convincing, their blog has tons of information about marketing, how to use Facebook, the best ways to engage through email, and more. Check out their easy to read and informative blog! His experiences make his blog on content marketing unique, fun, and informative. Over 2.5 Copywriting. Demand Gen / Lead Gen.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 21, 2016
    [Information, Profiling] 5 Ways to Respond to Twitter Killing Off Lead Generation Ads
    This information is auto-filled, so it’s incredibly fast and easy for users to submit it. You can also capture information that wasn’t available from Lead Generation Cards, so you can ask for the details that really matter to your organization (e.g. ” What’s a digital marketer to do without Twitter ads? Panic! Shrug.
  • HG DATA  |  WEDNESDAY, DECEMBER 21, 2016
    [Information, Profiling] A 12 Step New Year’s Resolution Plan for Startups in 2017
    We’ve also seen a few high-profile fire sales and closures: In 2012, Pebble was the darling of Kickstarter when it raised more that $10 million in crowdfunding for its smartwatch. How does a company raise more than $30 million on Kickstarter, get product to market and board up its doors—all in less than five years? million. Working. Together.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 19, 2016
    [Information, Profiling] Are Beacons a Mobile Marketing Trend or a Dying Retail Technology?
    The idea behind them is pretty nifty: Go into a store and linger at a specific geographic point—let’s say, the shoe section of a department store—and through Bluetooth technology, a beacon placed there could beam you a coupon or other information about the product. Recommendations were based on user-supplied profile data.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 14, 2016
    [Information, Profiling] Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts
    Isn’t this information that most business, sales and marketing leaders should already know? So the information is simply a reminder. Doesn’t a thought leader make you think differently–so how is the information you’re providing making you anything other than a resource? Don’t get me wrong. Do you notice the difference?
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Information, Profiling] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    For B2B marketers to “be the best answer” for their customers wherever those buyers are looking for solutions, data informed and interactive content is essential. way of discovering information. It gives us information personalized based on how we used the tool. Ask them what three information sources they rely on most.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 13, 2016
    [Information, Profiling] All your best content may now be considered fake news
    Now, as a direct result of the firestorm that has erupted against the firebrand, news, content, media and information are allegedly being filtered out of reddit and Facebook. In a few high-profile instances, consumer-generated media sites have been able to rise to become bona fide  feared and respected news sites in their own right.
  • KEO MARKETING  |  MONDAY, DECEMBER 12, 2016
    [Information, Profiling] Three Ways to Simplify Your Online Marketing Strategy
    In today’s data-driven world, very detailed profiles can be created and targeted. Paid search marketing campaigns should not be driven just by keywords, but by also including other factors such as geography, demographics, past purchase history and other profile-specific information about the user. Avoid “TMI”.
  • CONTENTLY  |  MONDAY, DECEMBER 12, 2016
    [Information, Profiling] The Rise of Account-Based Marketing, in 7 Charts
    These offerings generally integrate into one of the larger tech clouds and provide in-depth information on targeted accounts and industries. ” Personalization uses previous browsing behavior and consumer profiles to serve targeted content. There are a lot of buzzy trends in marketing that turn out to be little more than hot air.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 12, 2016
    [Information, Profiling] What Do You Mean by Python? The Content Marketer’s Guide to Programming Speak
    You start doing some digging through the web, and the profiles you pull up read like this: “Full stack development expert, skilled in front-end development, Node.js, Unix, GitHub, jQuery, API development, HTML5, CSS3, Laravel framework, PHP, React.js, DevOps…” What? But where the heck are you supposed to start?
  • CONTENTLY  |  FRIDAY, DECEMBER 9, 2016
    [Information, Profiling] ‘The Necessity of Credibility,’ and 6 Other Stories You Should Read
    This week, Joel Stein caught my jaded attention with his profile of Imzy, a Reddit-esque social network that thrives on kindness. In the information overloaded world that we live in, there are more and more conversations about algorithms and the role they play in recommending information. Current Affairs editor Nathan J.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 7, 2016
    [Information, Profiling] The Dark Power of Medium
    In your personal profile, link to your blog. Link to relevant personal blog posts as supporting information within your Medium post. By Kiki Schirr, {grow} Contributing Columnist. Medium can seem like the Dark Side to a marketing Padawan. Most marketing blogs will have an article about how to use Medium as a marketer.
  • VIDYARD  |  TUESDAY, DECEMBER 6, 2016
    [Information, Profiling] 3 Sales Emails Proven to Boost Reply Rates by 8x
    No problem, share your screen in a sales email to capture attention and communicate more information. Better their LinkedIn profile or website than your product or website. Just think: if you opened an email and your own LinkedIn profile was staring back at you, wouldn’t you be interested to hear what that video had to say about you?
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2016
    [Information, Profiling] The Ultimate Guide to Account-Based Marketing: 6 Key Steps
    While market research is a very valuable tool in determining this list, some of it is qualitative -- that is the kind of information you’re able to contribute using intuition and experience. 2) Research your accounts. However, it can help to have that detailed information and representation of your ideal business customers. Right?
  • 3D2B  |  MONDAY, DECEMBER 5, 2016
    [Information, Profiling] The Cure for the Common Cold Call: LinkedIn Warm Calling
    Check Out the Individual’s Profile. To discover what’s important to John, read his LinkedIn Summary and information about his current position. Also, scroll to the bottom of the profile to find his interests. Back to the profile. You purchased a list, and John Smith is now in your database. call to John is cold.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 5, 2016
    [Information, Profiling] Save the Data: How to Marry Your Figures With Your Customer Profile
    On the one hand, we now have access to more information about our prospects and customers than ever before. The eventual goal is to create a complete (or near complete) and consistent customer profile, holding all the information available to you about where and how that person has interacted with your brand.
  • HALEY MARKETING  |  MONDAY, DECEMBER 5, 2016
    [Information, Profiling] LinkedIn’s New Open Candidate Feature Helps Job Seekers AND Recruiters?
    What if I told you that your LinkedIn profile could send signals to recruiters that you are open to a new job, yet your boss didn’t have to see it? For any job candidate, navigate to the Preferences tab on the LinkedIn Jobs Page in your LinkedIn profile, fill out some information for this new tool and see what happens!
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2016
    [Information, Profiling] How to Build a Memorable Personal Brand on Twitter
    We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana. Step #3: Sharpen your profile. Don’t leave your Twitter profile to chance or whim. How can you afford not to reach out? Check it out below. Step #1: Follow the leaders. Repeat.
  • ACT-ON  |  FRIDAY, DECEMBER 2, 2016
    [Information, Profiling] 6 Things to Consider When Creating Your 2017 Marketing Plan
    Additionally, if you haven’t already identified your “ideal customer profile” I strongly suggest you do. Ideal customer profiles usually include firmographic and demographic information like company size, industry, and common buyer titles. Evaluate last year’s successes and failures  . Did you make your lead goals?
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