• HUBSPOT  |  MONDAY, JULY 28, 2014
    [Information, Profiling] Delighting People in 140 Characters: An Inside Look at JetBlue's Customer Service Success
    The folks at Logan Airport studied Alex''s Twitter profile picture, and then walked around the terminal until they found him so they could follow up with him in person. But Laurie''s team empathized with their customers on Twitter, informed them, and tried to help whenever they could. How helpful do you think their answer will be?
  • THE FORWARD OBSERVER  |  MONDAY, JULY 28, 2014
    [Information, Profiling] The Inbound Marketing Methodology Explained [VIDEO]
    Buyer personas are profiles of what your ideal customers are really like. Once you’ve got the right visitors to your site, the next step is to convert them into leads by gathering their contact information. Contact information is the most valuable currency there is to the online marketer. Inbound Marketing. So what can you do?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 25, 2014
    [Information, Profiling] LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan
    But LinkedIn doesn''t need that data: it already has vastly better information in its own files. Many LinkedIn customers would have considered this unacceptable use of their profiles, regardless of whether LinkedIn’s privacy policy actually allows it (which my quick reading suggests it does).
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 24, 2014
    [Information, Profiling] 8 Social Media Tools to Get Your Content Buzzing Across Networks
    FollowerWonk is a product developed by Moz that allows users to search Twitter profiles or bios to help identify influencers by a specific keyword or keyword phrase. When By simply clicking the “View Sharers” button next to a specific post, the tool shows a complete list of social profiles that shared the content. BuzzSumo.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 24, 2014
    [Information, Profiling] Do B2B Companies Really Need to Be on Facebook?
    'Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. If you are creating content to educate, inform and entertain customers and prospects, that is the first step. Step 1: Twitter. Step 2: Facebook. Step 3: LinkedIn. Getting more followers is not a business goal.
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Information, Profiling] How To Use Social Media for Recruiting Young Talent
    Showcase pages can offer company information, awards, benefits and industry trends. You will find user profiles with more professional information and work experience than any other social media channel out there, making this a primary tool for recruiters. How do you attract qualified employees ? Do they exist? Where to begin?
  • MARKETING ACTION  |  WEDNESDAY, JULY 23, 2014
    [Information, Profiling] Customer Lifecycle Marketing: Reporting, Part 2
    Your database should provide this information. Lead score profile of new leads: This metric helps you observe lead quality over time. 'This series looks at the five sequential stages in the B2B marketing lifecycle, and discusses the key metrics for each that can be used to gain key insights. Nurture. Which show no effect? Convert.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 23, 2014
    [Information, Profiling] 5 Reasons LinkedIn Has Lost Its Luster
    So the next time someone endorses you, remember this: your connections are now choosing what information LinkedIn has about you, and advertisers are using that information to market to you. Profile views became the new vanity metric. Profile views became the new vanity metric. And that was good! ” 4. What about you?
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Information, Profiling] Link Earning: The Combination of SEO & PR (A MozCon Takeaway)
    Davis shows this image: Just because information has been growing exponentially since 1990, doesn’t mean people have the ability to consume that much more. Talk about irony: when searching for this information overload chart , Google yielded over 1.2 'Rand Fishkin of Moz said it best, “Link earning is going to replace link building.”
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Information, Profiling] Hiring Experts Tell All: What They REALLY Want to See on Your Resume
    Remember, these hiring managers are scanning your resumes really quickly, so you want to make it easy for them to find and digest the relevant information by consolidating the most important points and putting them first. hope you found this information helpful! Humans! What Hiring Managers Definitely Care About. Length. Formatting.
  • SALES CHALLENGER  |  MONDAY, JULY 21, 2014
    [Information, Profiling] 5 Statistics Every Sales Executive Must Know
    An average B2B purchase is 57% complete by the time a customer engages a single supplier: With more information available to customers earlier in the sale, suppliers are being contacted later in the purchase decision than ever before. 'There has been much disruption in the sales world in recent years. An average of 5.4
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Information, Profiling] 12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [Infographic]
    Facebook continues to modify its News Feed to include larger and more prominently displayed images and videos, Pinterest is now the fourth most popular social networking site , and Twitter now pulls pictures and videos right into its timeline -- and has used its recent profile pages update to allow for larger header photos and profile pictures.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Information, Profiling] 6 Smart Strategies for Segmenting Your Dynamic CTAs
    Dynamic CTAs can change based on a person''s profile data or history of interactions with that particular company or website. Use that information to show them CTAs for offers that appeal to those same interests. 'Are you using calls-to-action in your marketing? What about dynamic calls-to-action? Not hip to the difference? Wrong.
  • VIDYARD  |  THURSDAY, JULY 17, 2014
    [Information, Profiling] How to Maximize Your Webinar Effectiveness With Proven Best Practices
    Purely building a lead database may involve partnering with a high-profile speaker to increase the signup rate. When you’re inviting your prospects, try to give them all of the information they need to decide if this webinar is right for them, or more importantly, if it’s right for someone on their team. Our result? Maybe.
  • BIZNOLOGY  |  THURSDAY, JULY 17, 2014
    [Information, Profiling] Link Building Basics: Finding link opportunities
    Leverage Information from Competitor Analysis. Not only will you be able to find link opportunities from your competitors’ backlink profiles, but the sites you do find will often be located in  link neighborhoods relevant to your site – where you can find more opportunities. The web is often a free flow of information and ideas.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Information, Profiling] 35 Tech Terms Translated Into Plain English
    APIs allow an application to extract information from a service and use that information in their own application, or sometimes for data analysis. It''s kind of like a phone for applications to have conversations -- an API literally "calls" one application and gets information to bring to you to use in your software. Alt Text.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 16, 2014
    [Information, Profiling] Inbound Marketing Takes Time: How Should You Be Using Yours?
    Buyer personas are a profile of what your ideal customers are really like. Instead, you will still need to reach out to prospects, but with inbound marketing your sales efforts will be better informed and you can be more helpful. Once underway, here''s what needs to happen. So once you’ve started, what happens next ? Sadly, no.
  • MARKETING ACTION  |  TUESDAY, JULY 15, 2014
    [Information, Profiling] Google Penguin Recovery from a Manual Action
    There’s a notification in Google Webmaster Tools as a result informing you of the type of manual action : site-wide manual action (entire site penalized) or partial manual action (specific parts on or off your site have been impacted). thorough understanding of a site’s backlink profile is key. You got a manual penalty. Paid link.
  • MARKETING ACTION  |  MONDAY, JULY 14, 2014
    [Information, Profiling] An Act-On Conversation: Aaron Bolshaw Talks Automated Email Programs … and Why They’re Awesome
    You can create segments based on any combination of profile and behavior-based information. 'Pure gold. Automated email programs are among the key features of a good marketing automation platform, providing a critical capability for businesses of all shapes and sizes. It’s been condensed for brevity. There Had To Be a Better Way ….
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 14, 2014
    [Information, Profiling] 25 ideas for your social media network strategy
    Look on your Twitter profile. All of these lists are public information so there are no ethical problems with this at all. Simply sign in for free with your Twitter information and you’re ready to find and follow targeted users. They will likely look at your profile and become one of your followers. But a network plan?
  • NUSPARK  |  SUNDAY, JULY 13, 2014
    [Information, Profiling] Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools
    By becoming a member (it’s free), you can create a profile and interact with influencers from across all industries, building contacts for you to  expore. •  Open Site Explorer -  [link]  -  Once you’ve established a potential opportunity, just type the domain name into the box on this site. Getting Started. Next Steps.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Information, Profiling] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    Click here for more information on tracking and analyzing your keyword and search engine optimization strategy. Your landing page should include a description about the offer and a form for the visitor to fill out with their personal information. Make your social media profiles look good. Woohoo! Okay, so where do you start?
  • ANNUITAS  |  THURSDAY, JULY 10, 2014
    [Information, Profiling] BANT for Lead Qualification Just Won’t Work
    This is where BANT is used most often, because you have that one time (insert email campaign to promote a white paper here) to capture that prospect, get their information, and call them in the hopes to qualify them to pass to sales. Figure 1 – ANNUITAS Progressive Profiling – Qualification Example. It doesn’t.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 10, 2014
    [Information, Profiling] Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon
    On a business side, this offers brands the opportunity to be more creative with their pages , as well as taking advantage of a layout that allows them to share their own content and information. Another major perk of Google+ for B2B organizations is the integration of Google Maps, Places, and business profile pages.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 10, 2014
    [Information, Profiling] Measuring that Which is Meaningful to Your Small Industrial Business
    Even better, you can sync the device to your smartphone – and (heaven help us) – push all that personal information to your friends, family, and even colleagues on social media. LinkedIn now tells you how many profile views you get. With a Fitbit tracker, for instance, you can track your steps, calories burned, weight loss, etc. 1980).
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 10, 2014
    [Information, Profiling] Content Marketing? Just Deliver Content People Want
    This post was originally created as a profile piece for the  WVU IMC blog  and re-posted to SteamFeed. If you want more information on this topic, reach out to me via  Twitter ,  LinkedIn ,  Facebook  or  Google+  and   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. f5823b ;">. I totally look for growth hackers.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Information, Profiling] How to Please Google in a Post-Hummingbird World
    As a result, the SERPs deliver a number of results related to the hotel and casino as well as a Knowledge Graph profile of the Trump Taj Mahal. Then, create customer personas that incorporate all this information, so you can create content that speaks to specific personas and buying stages. But that is no longer the case.
  • MARKETING ACTION  |  WEDNESDAY, JULY 9, 2014
    [Information, Profiling] How to Use Forms for Lead Generation
    The main purpose of a form is to get permission to interact and continue to engage with a potential customer, gain insightful information on that prospect, and let you prioritize and score a lead’s attributes (such as title) and actions (such as downloading a solution-focused white paper). Let the reader know what’s in it for them.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Information, Profiling] Are You Bungling Your Blog Homepage Design?
    Social follow buttons allow your readers to follow your profile on various social networks while social share buttons allow your readers to share your content without following you. You can then use that information to nurture your blog subscribers into leads. You care about placing calls-to-action in your posts. Blogging
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 7, 2014
    [Information, Profiling] The Fine Line Between Cold Calling and Warm Calling
    I contact prospects for my client who have expressed interest in their solutions through downloading information on their website or attending their events. They should learn as much as they can about the prospective company by browsing the company’s website and social profiles and learning about their industry. Sound familiar?
  • SALES CHALLENGER  |  MONDAY, JULY 7, 2014
    [Information, Profiling] Your Sales Reps Aren’t Robots, So Don’t Treat Them Like They Are!
    We recently spoke to four CEB Sales members about their national sales meetings and asked a pretty broad question: what innovative practices are you using to deliver information to reps in an engaging way? For information on sales training in general, visit our Sales Training Decision Support Center.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Information, Profiling] 20 Expert LinkedIn Guides
    Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social. ” 21 Steps to Create an Awesome LinkedIn Profile by jeffbullas.com. only one-third of British workers have profiles on LinkedIn, and nearly half of those are incomplete), the guidance and best practices are universal. Want a Job? links.”
  • ENGAGE  |  WEDNESDAY, JULY 2, 2014
    [Information, Profiling] So You Want To Be A Thought Leader?
    It’s important not only to know the profile and persona of your target audience, but also know how they consume information. 'The Oxford English dictionary defines thought leader as “one whose views on a subject are taken to be authoritative and influential.”. million Google results in a mere.35 Increase brand awareness. Be authentic.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 2, 2014
    [Information, Profiling] Google Knocks out Authorship Photos
    With a little work, this handy tool added some unique information to your content when it popped up in search results, including your picture and the number of followers in your Google+ community. Research indicated that a reader’s eye was drawn to those small profile pictures. Were pictures and social stats important?
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 2, 2014
    [Information, Profiling] A Beginner’s Guide to Google Webmaster Tools
    GWMT isn’t just about performance either; you can learn how customers find your site and use this information to tweak certain pages and boost website traffic. Google Webmaster Tools is a free resource that gives you a ton of useful information,” says Chipper Nicodemus, our Search Engine Optimization (SEO) Manager. Site messages.
  • ENGAGE  |  TUESDAY, JULY 1, 2014
    [Information, Profiling] Link Building: Why a Critical Component of SEO Has a Bad Rap
    The SEO industry became a high school classroom with an inattentive teacher—students were spending more time engineering ways to cheat on exams and paying others to do their homework than they were actually studying and retaining information. 'There’s a lot of buzz lately in the SEO industry surrounding “link building.” An agency conundrum.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 1, 2014
    [Information, Profiling] 26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
    In this video, Cutts indicated that influence of a profile (number of followers, scoring criteria, etc) was not used as a ranking signal in search results, at least at this time. Profile page information is too volatile to be trusted for ongoing rank relevance. Common B2B Link Building Questions. What About Advertorials?
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Information, Profiling] Google+ on its Third Birthday
    Up until recently, giving up all your information to Google on your Google+ about page (mine is https://plus.google.com/+chrisabraham/about ) would pretty much guarantee Google would associate my pretty face with any content that came up on Google Search that was mine. They all have potential Google+ profiles associated with each of them.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JUNE 26, 2014
    [Information, Profiling] Manufacturers Must Create Websites with Millennials in Mind
    To attract these highly-skilled, educated mobile-connected, social-media savvy workers, manufacturers’ websites must include: Clear information about the company, its history, mission and achievements. Biographical information, including links to social media profiles, of the management team and key employees. Source ).
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 26, 2014
    [Information, Profiling] Be Relevant or Die: The New Nature of Nurture
    Thanks to increasingly sophisticated data collection technology, marketers now have the option to track and collect massive amounts of information about their prospects and customers. When your customers willingly share their personal information, they rightfully expect an improved user experience. But the simple truth?
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 25, 2014
    [Information, Profiling] What’s All the Buzz about ‘Google My Business’?
    Using the new Google My Business , you can increase your visibility online , provide valuable business information to your customers and interact with your fans from your cell phone. Build a profile page As you work your way through the prompted screens, you’ll create a Google+ profile for your business.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 24, 2014
    [Information, Profiling] 3 Truths to Help Balance Marketing Technology Mayhem
    'by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Kristin Connell , Senior Manager of Digital Marketing and Content Strategy at Deltek, provider of enterprise software and information solutions for project-based businesses. Eloqua’s Profiler is a key player for us. This is our moment.”
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 24, 2014
    [Information, Profiling] 3 Truths to Help Balance Marketing Technology Mayhem
    'by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Kristin Connell , Senior Manager of Digital Marketing and Content Strategy at Deltek, provider of enterprise software and information solutions for project-based businesses. Eloqua’s Profiler is a key player for us. This is our moment.”
  • ANNUITAS  |  TUESDAY, JUNE 24, 2014
    [Information, Profiling] B2B Events – What Does Demand Generation Have to Do with It?
    Ideal Buyer Profile: Know your ideal customers. What does your ideal customer profile look like? Where do they get their information from? 'We love events …attending them at least.  Running them is another matter as that involves painstaking detail, budgets from HELL, venue chaos and any number of small nightmares.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 24, 2014
    [Information, Profiling] What You May Not Know (or Forgot) About Google Universal Analytics
    When asked what the key drivers for spending with a company are, 40% said improvement in the overall customer experience, while 35% said quick access to information and answers to questions ( Oracle ). 'It is no secret: the more you know about your customers, the easier it is to develop targeted messaging and increase revenue streams.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 24, 2014
    [Information, Profiling] What You May Not Know (or Forgot) About Google Universal Analytics
    When asked what the key drivers for spending with a company are, 40% said improvement in the overall customer experience, while 35% said quick access to information and answers to questions ( Oracle ). 'It is no secret: the more you know about your customers, the easier it is to develop targeted messaging and increase revenue streams.
  • VOICE-BASED MARKETING  |  TUESDAY, JUNE 24, 2014
    [Information, Profiling] What You May Not Know (or Forgot) About Google Universal Analytics
    When asked what the key drivers for spending with a company are, 40% said improvement in the overall customer experience, while 35% said quick access to information and answers to questions ( Oracle ). 'It is no secret: the more you know about your customers, the easier it is to develop targeted messaging and increase revenue streams.
  • CRIMSON MARKETING  |  MONDAY, JUNE 23, 2014
    [Information, Profiling] Kay Kienast, Xerox’s SVP Marketing and Sales Strategy: Morphing From Technology and Corporate Marketing to “Revenue Marketing” [Podcast]
    'With so much information available through the web, social media and an abundance of other channels, buyers no longer need sales representatives for information. The greatest number of steps on a buyer’s journey today takes place before they ever meet a rep. This is a multi-billion dollar business and has more than 15,000 employees.
  • HINGE MARKETING  |  MONDAY, JUNE 23, 2014
    [Information, Profiling] What You Should Expect From Your Marketing Department
    They should be informed by an overall research-based strategy, not individual client requests. Related Stories Visible Expert Profile: Jay Baer An Introduction to Partnership Marketing Hinge’s Fab Five: May 2014 'Professional services firms have, at times, had rocky relationships with their marketing functions. Wrong. More leads!
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, JUNE 22, 2014
    [Information, Profiling] NextPrinciples Offers Integrated Social Marketing Automation
    Functionally, this means it provides social listening for lead identification, social data enhancement to build expanded lead profiles, social lead scoring, social nurture campaigns, integration with marketing automation and CRM systems, and reporting to measure results. 'Social marketing is growing up. We’re seen this movie before, folks.
  • HINGE MARKETING  |  FRIDAY, JUNE 20, 2014
    [Information, Profiling] Having Your Professional Presence vs. Personal Presence on Social Media
    The best way for clients to learn more about you is through your social media profiles or an About page on your website. LinkedIn profile picture – get one. The ratio of having a photo to no photo contributes to how many more people will click on your profile. If you haven’t noticed, we are in the digital age.
  • HUBSPOT  |  FRIDAY, JUNE 20, 2014
    [Information, Profiling] Embarrassing or Adorable? MySpace Emails Users About Their Decade-Old Photos
    We’ve talked about which forms provide the best possibility for conversions, when to let buyers know you’re collecting their information, and just how much of that information to use. The big issue is that consumers are reminded yet again just how much information companies collect. Funny Ploy or Blackmail? Not yet.
  • CLIENT BRIDGE  |  THURSDAY, JUNE 19, 2014
    [Information, Profiling] How to Define Your Funnel Stages & MQLs
    Leads (or Information qualified leads). Leads that meet his criteria will closely match the profile of your ideal customer. Activity that suggests interest can include requesting further information, downloading ebooks, and attending webinars. How to Define Your Funnel Stages. Marketing qualified leads. Sales qualified leads.
  • SYNECORE  |  THURSDAY, JUNE 19, 2014
    [Information, Profiling] Don't Hit Send! 5 Tips for an Effective Email Campaign
    Provide value through copy and give the recipient plenty of opportunities to get more information and continue to interact with your website/content. Include your contact information and a link to view your online profile of choice. Turned out to be unsuccessful? – “That’s alright. We will give it another try next month.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 19, 2014
    [Information, Profiling] No one cares about what you know, until they know you care
    Looking at many social profiles, it’s clear that we are awash with self proclaimed “ninjas,” “rock stars,” and “speakers” who spew articles repeated from other places and attempt to project an energetic persona. Help them understand your point of view, and give them information they can use.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Information, Profiling] What Online Marketers Know About You
    Information marketers can use to determine what you are interested in. You can browse through the information a number of companies have about you on BlueKai (now owned by Oracle). There are 15 screens to page through in my profile, the first eight screens are captured below. How will marketers do this? Data, of course. But no.
  • WEBBIQUITY  |  TUESDAY, JUNE 17, 2014
    [Information, Profiling] 14 Brilliant B2B Marketing Strategy Guides
    In less than a generation, information has gone from being scarce to overabundant. Information proliferation means buyers are better-informed than ever about potential approaches to solving  problems, and the related product and service alternatives. What types of messages matter most to today’s buyers?
  • HUBSPOT  |  MONDAY, JUNE 16, 2014
    [Information, Profiling] 9 Silly Pinterest Mistakes Only Rookies Make
    The “about” area of your profile tells users what they can expect to see from your pins, and also contains 200 search-engine-optimizable characters for your company to take advantage of. 'With over 70 million active users on Pinterest , some are bound to be making mistakes. 1) Avoiding Pinterest Because You''re a B2B Business.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 16, 2014
    [Information, Profiling] 4 Simple Ways to Make Automated Emails Feel Personal…AND On-Brand
    If your communications are not consistent with your products and company values, or are insensitive to information you’ve already collected, you may lose some of your highest quality leads. If you don’t have this information for every prospect in your database, you might be daunted by the idea. Choose brand ambassadors wisely.
  • MARKETING ACTION  |  MONDAY, JUNE 16, 2014
    [Information, Profiling] Report From New York: How Agencies are Using Marketing Automation
    Database marketing concentrates on defining your marketing target audience through analysis of data, including demographic and behavioral profiling. Registration information can flow into the database, already segmented, and untouched by a human hand. 'Judy Logan of Act-On, seated; Julie Persofsky of Influitive, standing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 11, 2014
    [Information, Profiling] 10 Things You Probably Don’t Know About Google+
    You can follow whoever you want on Google+ as a personal profile and a Business Page. Today 17% of Americans have a profile on Google+, a 42% increase over 2013.” Each person’s profile page has a contact form at the bottom of the page where you can enter coordinates, notes about meetings and other relevant information.
  • SALES CHALLENGER  |  TUESDAY, JUNE 10, 2014
    [Information, Profiling] Be Assertive, Not Aggressive
    In order to help our members better navigate these waters, we’ve profiled DuPont on how they created a negotiation roadmap to mitigate reps’ potential aggressiveness and help them maintain an assertive posture without appearing too inflexible. 'We get a lot of questions about Take Control , one of the three Challenger Rep competency skills.
  • FATHOM  |  MONDAY, JUNE 9, 2014
    [Information, Profiling] Why All Marketing Is Digital Marketing
    OK, if you’re one of the select few businesses that are doing great without a dedicated website, you still have online profiles you probably need to claim (Google+, Yelp, Yahoo Local Listings …). These digital profiles often contain erroneous and potentially misleading information. What, are you crazy, Paul?
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [Information, Profiling] Ready or Not, Here It Comes: Facebook Rolls Out New Page Design to Everyone
    The new design looks pretty much like your personal Facebook Profile, with a few special components that are actually quite handy for marketers looking to dress their Page up to the nines. They chose to display their company star rating , contact information, and location in their left column. What the New Design Looks Like.
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [Information, Profiling] How to Conduct Market Research on a Tight Budget
    Questions to Ask: How often would you want to receive information from our company? When you share information about companies and the products or services they offer, which of the following do you use? 'You can learn a lot from product failures. In 2000, Heinz debuted a brand new ketchup -- it was p urple. It''s understandable.
  • MARKETING ACTION  |  MONDAY, JUNE 2, 2014
    [Information, Profiling] Persona: More Than A Movie
    As buyers moved online, it became possible to identify more traits and characteristics that gave valuable clues to who those people were and what they cared about, and marketers began refining demographic, firmographic, and psychographic profiling to include more of these factors. In ancient Latin, the word meant “mask.”
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Information, Profiling] Little Secrets to Contact Forms That Convert [Quick Tip]
    Cutting the number of fields may be painful at first, like you’re throwing away valuable information, but that loss will feel like a distant tickle when you see that your conversion rates have risen by up to 120% (true story). You can collect the phone number later during the nurturing process using progressive profiling.
  • VOICE-BASED MARKETING  |  FRIDAY, MAY 30, 2014
    [Information, Profiling] How to Turn a Conversation With a Customer Into a Sale
    Marketing and sales can access a customer profile in the CRM to see what messaging they have been exposed to and what they sought out on their own. 'B2B sales today call for a strong back-and-forth between brand and customer to fully nurture a lead or create a long-term relationship. Don’t believe me? Ready…set…stats! Identify Needs.
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Information, Profiling] 6 Reasons People Aren't Filling Out Your Landing Page Forms
    That type of "offer" is really valuable and the "price" of giving over your information seems cheap in comparison, so your prospects will most likely fill out your form. Even with trust seals , sometimes asking overly personal or sensitive information can backfire, even if it helps you qualify people in your sales process. Support?),
  • BIZNOLOGY  |  WEDNESDAY, MAY 28, 2014
    [Information, Profiling] 5 Steps to customer data hygiene: it’s not sexy, but it’s essential
    'Are you happy with the quality of the information in your marketing database? And 88% are missing basic firmographic data, like industry, revenue or employee size—so profiling and segmentation is pretty tough.  Leverage the access of customer-facing personnel to fresh contact information. Probably not.  Yipes. 
  • MARKETING ACTION  |  WEDNESDAY, MAY 28, 2014
    [Information, Profiling] Social Selling: Step Up Your Game
    Come to them armed with information about their companies, their pain points, their status as buyers. 'Imagine, for a moment, you’re at a party where you don’t know many people. Wouldn’t your conversations be more genuine, more productive, if you’d prepared by building relationships? Build relationships through social selling.
  • FATHOM  |  TUESDAY, MAY 27, 2014
    [Information, Profiling] Why You Need a Blog and How to Leverage It Using Social Media
    According to statistics from Social Media Today , 77% of Internet users read blogs; 70% of people learn about a company through articles rather than ads; and 81% trust advice and information from blogs. Include a link to your blog in your social media profiles and encourage followers to subscribe. Still on the fence?
  • VOICE-BASED MARKETING  |  TUESDAY, MAY 27, 2014
    [Information, Profiling] 8 Tips from BuzzFeed on Creating Shareable Content
    'At Digital Megaphone’s recent Social Media Masters Summit , we had the pleasure of hearing Colleen Callinan of BuzzFeed deliver a very helpful, very informative presentation on what makes BuzzFeed’s content so shareable. 1) Make Content You Would Be Proud to Share. Don’t create content that you yourself wouldn’t feel proud to share. Genera
  • WRITTENT  |  MONDAY, MAY 26, 2014
    [Information, Profiling] SEO & Blogging = a Match Made in Heaven?
    good link profile , which you can achieve through ‘white hat’ search engine optimization and web blogging, can give website rankings a nudge in the right direction. Imagine instantly pointing a confused customer to an informative post on your website that answers all their questions in detail. Have you heard the term? Learn it well.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Information, Profiling] Inspirational Content That #GivesYouWings
    There was very little in the form of rider profiles in video form at the time. What if information is misguided? 'I love Skype. just had a call with my good friend, George. We chatted about how I’ve moved away from agencies that focus on quantity over quality but how there is so much competition. They are a house of media. Think.
  • VIRALLY BLOG  |  FRIDAY, MAY 23, 2014
    [Information, Profiling] Virally is back with a bang!
    You have created some great content to educate and inform your prospects and are now faced with the choice of distributing the content without a gate and letting people download it but without knowing who is downloading it.Or No forms no fuss everyone is happy. Simple and Free! The post Virally is back with a bang! Events
  • MARKETING ACTION  |  FRIDAY, MAY 23, 2014
    [Information, Profiling] 7 Steps to Defining a Marketing-Qualified Lead (MQL)
    Reference your target buyer personas in regards to their profile attributes as well as their buying cycle. Determine behavioral qualification information. 'Getting the right leads, and only the right leads, from marketing to sales is a tall order. Sales-Accepted Leads: Sales accepts the lead and agrees to take action.
  • VOICE-BASED MARKETING  |  THURSDAY, MAY 22, 2014
    [Information, Profiling] The 4 Ways You Are Sabotaging Your Email Marketing
    Marketers must know how to provide relevant information to the consumer without overloading their inbox with unwanted clutter. Prior to receiving the emails, you should explain to consumers what signing up for email alerts entails, the frequency of the messaging, and any other information that may be pertinent to the decision-making process.
  • BLOG MY CALLS  |  THURSDAY, MAY 22, 2014
    [Information, Profiling] [Webinar Notes] How to Build Customer Relationships at Local Businesses with Signpost
    Make sure profiles, etc. Make sure you are trying to capture customer information. Capture their information. You can send them promotions, referral program only if you have their information. 'Last week we hosted a webinar with Brian Iredell of Signpost. Below are a few notes from the webinar itself. all look the same.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Information, Profiling] Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing
    Start by gathering additional data (through initiatives such as progressive profiling in your marketing automation tool) to create rich buyer personas for your customers. Once you’ve collected this information, you can create targeted, relevant, and personalized content to help your customers succeed. Increase Engagement Post Sale.
  • VISIONEDGE  |  TUESDAY, MAY 20, 2014
    [Information, Profiling] Craft a Killer Sales Playbook
    Therefore, at a minimum, the following knowledge needs to be integrated into the playbook: Customer analysis – Identifies the market, key trends, key buyers and influencers, a profile of the ideal customer, the customers’ pain points and preferences and the critical business issues customers are trying to solve. 'The Sales Playbook, Defined.
  • WRITTENT  |  TUESDAY, MAY 20, 2014
    [Information, Profiling] 17 Content Marketing Trends to Keep an Eye On
    Somewhat surprisingly, profiles on leaders finishes with second place. news star to reface one of their content strategies, an interview show, more people with backgrounds in journalism and information design are taking lead roles in content campaigns ( Content Marketing Institute ). His traffic continues to decrease daily. Only 63.4%
  • DIGITAL B2B MARKETING  |  TUESDAY, MAY 20, 2014
    [Information, Profiling] How To Avoid the Biggest Pitfall of Progressive Profiling
    'According to Google, progressive profiling is “a method of asking questions incrementally, gathering more information about a prospect over time.” The Problem With Progressive Profiling. The Biggest Progressive Profiling Mistake. Fixing Progressive Profiling. And then it all falls apart. Your Turn.
  • VERTICAL RESPONSE  |  MONDAY, MAY 19, 2014
    [Information, Profiling] 12 Super Cool, Time-Saving Apps and Tools
    Project managers can select who has access to information for any given project within the system, and people can even respond via email. 'The surprising part of running a business is how much time is spent on tasks that aren’t core to your key mission. Keep extraneous tasks at bay with time-saving tools and apps. Why is it time-saving?
  • SALES CHALLENGER  |  MONDAY, MAY 19, 2014
    [Information, Profiling] Social Selling: What Sales Leaders Need to Know
    Make sure that Marketing is sending sales reps information specific to their business segments, customers, and geography at regular intervals so the burden is off the reps to generate that content. While extremely important, sharing information about your organization is only a small part of what your reps should be doing. No problem!
  • VERTICAL RESPONSE  |  FRIDAY, MAY 16, 2014
    [Information, Profiling] Find the Right People on Twitter and Watch Your Business Take Flight
    As you can see below, there’s a lot of information returned on the phrase, “small biz.” If you do this, there’s a higher probability they’ll check out a link in your profile, or will at least visit your website. How do you get the ball rolling in the right direction? Here are three steps: 1. Search.
  • BIZNOLOGY  |  FRIDAY, MAY 16, 2014
    [Information, Profiling] Link building basics: Niche analysis
    These are people who are actively seeking out information, products and services your website can provide. Analyzing your competitors’ backlink profiles can provide you with information that will  assist you in your link building project. Search engines can drive highly relevant, qualified traffic. Competitor Analysis.
  • HUBSPOT  |  FRIDAY, MAY 16, 2014
    [Information, Profiling] 11 Twitter "Tips" and "Tricks" That Don't Actually Work
    You want to soak up as much information as possible without having to fact check every blog post you read on something new. There''s no personalization token, no specific information used for each person. 'One of the hardest parts about learning something new is that you have little ability to distinguish fact from fluff. To Twitter!
  • HUBSPOT  |  THURSDAY, MAY 15, 2014
    [Information, Profiling] A Few Quick SEO Wins Your Google+ Page Needs
    Beyond the content you publish to them, your profiles and pages on Google+ are ripe with opportunities to improve your SEO. If you''ve got more than 10 followers on your page, a profile photo and a page older than 30 days, you can claim a custom URL that matches your brand and increases visibility in the SERPs for your brand name.
  • FATHOM  |  THURSDAY, MAY 15, 2014
    [Information, Profiling] Key Themes in the #HospitalWeek Twitter Chat: Social Media, Telemedicine and Reducing Readmissions
    Participants cited social media as the number one way to spread information, followed by research journals, health educations programs, webinars, mobile and patient portals. And don’t forget to change your social media profile images to the blue “H” hospital sign to draw attention to National Hospital Week through social media.
  • VOICE-BASED MARKETING  |  THURSDAY, MAY 15, 2014
    [Information, Profiling] What’s On The “To-Do List” for SaaS Marketers
    When deciding what demographic to target with key messaging and product updates, marketing teams must conduct extensive research and build a detailed ideal customer profile. As you start to construct an ideal customer profile, utilize marketing automation solutions to keep track of key information. Who’s Out There? Smarties.
  • HUBSPOT  |  WEDNESDAY, MAY 14, 2014
    [Information, Profiling] Truth, Transparency & Target: A Lesson in Crisis Communications
    Instead of lamenting how Kincaid’s negativity had ruined his birthday or how Kincaid simply didn’t “see his vision,” Libin used the feedback to inform his team’s plan for the year and to consider in earnest where their team had fallen short. Because much of what they are saying is true. So are empty promises.
  • 3D2B  |  TUESDAY, MAY 13, 2014
    [Information, Profiling] Account Profiling: The Key to Building a Valuable B2B Marketing List
    So, a large percentage of your account information is likely to become flawed quickly. Account Profiling – A Map to Creating the Sale. For these reasons, we’re strong proponents of profiling accounts before launching a campaign. Creating an Account Profile. Account Profiling The Complex Web of Decision Making.
  • BIZNOLOGY  |  TUESDAY, MAY 13, 2014
    [Information, Profiling] Google integrating G+ Pages and YouTube Channels
    Case in point, my own vanity URL for my Google+ profile is not only plus.google.com/+ChrisAbraham but is also google.com/+ChrisAbraham too. 'Yes, Vic Gundotra is leaving Google+ and 1,200 Google+ employees are being moved to other parts of the Google , but Google+ isn’t dead. Google+ as Social Layer. Isn’t that interesting?
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [Information, Profiling] Content Mapping 101: The Template You Need to Personalize Your Marketing
    Instead, think of how your content can help people become more informed about the problem in general, and you''ll (hopefully) find that they continue moving down your funnel as they search for solutions. The best part about inbound is that you can give your prospects the information they are asking for before they even ask for it.
  • MARKETING INTERACTIONS  |  MONDAY, MAY 12, 2014
    [Information, Profiling] B2B Marketers Need to Understand Technology
    Easy example here is your Twitter profile. When you're constructing the post in a Word doc, it may feel appropriate, but when you review the last five blog posts and see the same links trying to push product information on your audience, your perspective may change. You should go listen to it. Functional Knowledge. Presentation.
  • HUBSPOT  |  MONDAY, MAY 12, 2014
    [Information, Profiling] 6 Underused CTAs to Include in Your Email Marketing
    If someone takes that extra step to call you or email you back asking to hear additional information, you can bet your sales team is going to be interested in continuing that conversation. 'You probably know you should have a big, standout call-to-action (CTA) in every email marketing message you send. button you''re used to? email marketin
  • HINGE MARKETING  |  FRIDAY, MAY 9, 2014
    [Information, Profiling] Google+ 201: 5 Steps to Get Started with Google+
    Fill out your page profile by editing the business contact information, adding images and video, including a link to your website, and a clear, detailed company description in the ‘About’ section. 'If you need to brush up on what Google+ is and why it’s important, make sure to check out Google+ 101. Congratulations!
  • BLOG MY CALLS  |  THURSDAY, MAY 8, 2014
    [Information, Profiling] 4 Steps to Get Your Content Shared on Social Media
    We were creating 35-page White Papers and eBooks that contained a ton of proprietary research, great information, and fancy graphics. Let''s say you could get 20 employees to share content on their Twitter profile and Facebook page. 'You produce content.and then nothing happens. No one shares it. Just joking. 1) Write Useful Content.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 8, 2014
    [Information, Profiling] Who’s Visiting Your Website? How to “Unmask” Anonymous Visitors
    The problem with limiting your personalized approach to email is that 98% of visitors to your website, on average, are anonymous – you don’t have their contact information, or really any information at all. need arises, and the potential customer decides that your product or service addresses that need. Determine Your Audience.
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