• 6SENSE  |  THURSDAY, MAY 5, 2016
    [Information, Profiling] How HP Uses 6sense to Find Customers in Active Buying Cycles
    HP, like many advanced B2B organizations, has used firmographic data, segmentation and buyer profiles to improve their marketing and sales outcomes. As the Vice President and Global Head of Marketing Analytics for HP, Kevin Bolden is always looking for that extra edge that data-driven insights can offer his marketing and sales teams. Latest
  • BIZNOLOGY  |  THURSDAY, MAY 5, 2016
    [Information, Profiling] New York’s happiest B2B database marketer
    The score is based on public information—Unilever’s Foundry program, for example—to grade the top 200 advertisers’ inventiveness, on a 1 to 5 scale.  . Q: How is your data housed and accessed?   . Your model should consider data in three buckets: Contact information, like email, address, and direct phone.  . It’s out of date.
  • HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Information, Profiling] Education Blogging 101: How to Attract More Students Online
    First, good blogs are regularly updated with with entertaining, informative content. Once you have all these new visitors to your blog and website, you have the opportunity to get their information into your marketing database. The blog visitor shares her email and other information with you in order to get this content. Great.
  • HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Information, Profiling] 6 Sneaky Places Brand Inconsistencies Hide (And How to Fix Them)
    This guide can include information such as what types of stock photos to use, whether or not to use oxford commas, and what language to avoid. These tips are used to inform blog content, so writers of all different backgrounds have a basic standard to follow. 2) Search Engine Results: Slack’s Organized Brand Guidelines. How to Fix It.
  • ACT-ON B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Information, Profiling] Rethink Marketing
    and information they want at every touchpoint through the buyer’s journey. access to information and choices, their expectations are higher. downloaded, and contract renewal information and payment history, and tie it to. on their profile characteristics. behaviors, profile characteristics, and fields from. But by.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Information, Profiling] B2B Marketing Trends for 2016
    buyer persona is not a zombie—but a profile based. understand the demographic profile of individual contacts and automatically segment. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Information, Profiling] B2B Marketing Trends for 2016
    buyer persona is not a zombie—but a profile based. understand the demographic profile of individual contacts and automatically segment. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Information, Profiling] B2B Marketing Trends for 2016
    buyer persona is not a zombie—but a profile based. understand the demographic profile of individual contacts and automatically segment. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer.
  • MADISONLOGIC B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Information, Profiling] Start engaging from the first click in the Customer Journey
    information contained herein has been obtained from sources believed to be reliable. GX Software disclaims all warranties as to the accuracy, complete- ness or adequacy of such information. GX Software shall have no liability for errors, omissions or inadequacies in the information contained herein or for. specific information.
  • MADISONLOGIC B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Information, Profiling] Closing the Loop on Social Leads
    Monitor in 10 minutes a day: Learn how to monitor your social media profiles in 10 minutes a day with. draws in more qualified prospects who use search engines to find answers and information that that can be. Identify the paths people take to conversion, then, use that information to connect your social media lead. business.
  • 3D2B  |  TUESDAY, MAY 3, 2016
    [Information, Profiling] The Essential Role of Telemarketing in Account Based Marketing
    Also, they can target accounts and individuals with customized information on the web. Account Profiling: Gaining Intelligence You’re not selling to a company because companies don’t buy. You can start to learn who’s who by reviewing profiles on LinkedIn, but you’ll only find the tip of the iceberg. There is no waste. Why Now?
  • VIDYARD  |  TUESDAY, MAY 3, 2016
    [Information, Profiling] 3 Ways to Squeeze More From Your Marketing Automation
    It’s hungry for leads, and information on those leads. That’s why you’re feeding it demographic information to build out stronger persona profiles, and why you’re watching every move your prospects make on your website and what content they’re consuming. Let’s face it: your marketing automation system is hungry. Get the Guide.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 3, 2016
    [Information, Profiling] Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis
    Factors such as site mergers and information architecture transitions may impact performance too. During the preliminary analysis of a recent prospect’s Google Analytics profile, we were initially puzzled when we realized year over year organic traffic performance was up significantly. Final Thoughts.
  • HUBSPOT  |  TUESDAY, MAY 3, 2016
    [Information, Profiling] Digital Does Not Mean "Just Build a Website"
    Ask your payment processors about their ability to vault credit card numbers, so you don’t have to re-ask for this information (think about how many times you used Amazon one-click buying on an impulse). Yet, the amount of information on the web is expected to increase by 500 percent in the next five years. Data support this. Media
  • SNAPAPP  |  MONDAY, MAY 2, 2016
    [Information, Profiling] Press Release: SnapApp’s Spring 2016 Release Enables Interactive Content Marketing Campaigns in Four Easy Steps
    For example, users’ answers to prior questions can be redisplayed later in the experience, delivering a personalized experience that converts more new leads and provides more profile data for scoring and nurturing. FOR IMMEDIATE RELEASE. Click here to read more details on SnapApp Spring 2016 release. SnapApp Spring 2016 Enhancements.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Information, Profiling] 11 Helpful Resources for Improving Your Business Skills
    You can search your network on LinkedIn -- which means you'll first want to update and clean up your own LinkedIn profile. For these skills, which require absorption of new information, repetition, and practice, we recommend taking more formal approach. Whether or not business school is worth the investment is a hot topic these days.
  • AVITAGE  |  SUNDAY, MAY 1, 2016
    [Information, Profiling] Create relevant content based on personality profiles
    So why not create content based on personality profiles? But I had no idea how to use that information to help me sell. It informs my communication. The post Create relevant content based on personality profiles appeared first on Avitage. We know relevance resonates. could read their personality and peculiarities.
  • BULLDOG SOLUTIONS  |  THURSDAY, APRIL 28, 2016
    [Information, Profiling] Five Steps to Thriving in the Age of the Customer – Part 5
    Remember that profiles and models can only provide a partial view into your customers. Moving When you know and share this information, sales becomes your closest ally, the CFO stops talking about budget cuts and the CEO uses your data to talk to the board and outside investors. We've learned that: . You must overcome this hurdle. .
  • CONTENTLY  |  THURSDAY, APRIL 28, 2016
    [Information, Profiling] How 3 U.K. Companies Became High-Class Publishers
    ” When it comes to big-picture marketing strategy, JLL strives to produce informative content across all platforms, from its corporate sites all the way to its pitches and proposals. Its articles include everything from  profiles  of top fashion makeup artists to  interviews  with up-and-coming design executives. While U.K.
  • ION INTERACTIVE  |  THURSDAY, APRIL 28, 2016
    [Information, Profiling] What Should We Be Personalizing?
    Taking the welcome back message, a step further you can leverage progressive profiling. You can do topic suggestions by using current topics or any of the information you gathered from using the practices I listed previously. This was a difficult post to write. There. Personalize. Or so I thought…. So here it is. Say My Name.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Information, Profiling] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    Snapchat accounts are nothing fancy: no profile picture, no bio, no URL to your website. The goal here is to be educational, informative, and lovable, which are very familiar goals on our marketing team. It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. How to Follow Brands on Snapchat.
  • PUREB2B  |  TUESDAY, APRIL 26, 2016
    [Information, Profiling] A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies
    In the midst of this social media revolution, Information & Technology (IT) and software companies have been creating better and faster business solutions every day. First of all, create an audience profile. Are they getting their information from LinkedIn? Check out who’s viewed your profile. There are 1.44 Engage.
  • CONTENTLY  |  TUESDAY, APRIL 26, 2016
    [Information, Profiling] Most Valuable Publishers
    News typically breaks over social media, and players speak directly to fans through social profiles, where they often have greater reach than major publishers. As Robertson put it: “Traditional media and beat writing is critical to storytelling and information just as much as what it is that we do.” and Turner Sports.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 26, 2016
    [Information, Profiling] The 10 Don’ts of Twitter for B2B Marketing
    Maybe create a custom graphic or provide additional information around the topic. With limited character count and a constant stream of communication, it’s not meant to provide the same information as other social media channels like Facebook and LinkedIn. Why is it so important to avoid Twitter bad practices? JJDollarSubDay.
  • KAPOST  |  TUESDAY, APRIL 26, 2016
    [Information, Profiling] Tips for Optimizing Google’s Knowledge Graph Box for Your Brand
    There are many ways to use Schema markup via JSON-LD to provide machine-readable information about the content on that page. Today, we’re going to chat about Knowledge Graph listing. As a marketer, you’re already creating incredible marketing content to optimize your buyer’s journey. The longer version is more complicated.
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Information, Profiling] You Can Still Reach People Using Ad Block Software
    You can quickly capture information about your ad block audience by implementing technical solutions to track them. Sophisticated tools exist to collect that information, and both services and scripts will collect information about those using the blockers across their sites. Why Are Ad Block Users So Valuable? Conclusion.
  • IKO-SYSTEMS  |  MONDAY, APRIL 25, 2016
    [Information, Profiling] The Unseen Problem with Inbound Leads and How to Fix It
    They’re not going to respond to white papers, but they will take a phone call with a diligent, well-informed sales rep speaking directly to their issues. Inbound may not always attract the desired profiles with the content created. As you’ve probably noticed, inbound lead generation strategies are in vogue. Take Action on Inbound.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 25, 2016
    [Information, Profiling] 3 Key Takeaways from Social Media Marketing World
    This gives the audience time to see you’re actively steaming, but also keeps you from rambling on once the information has been delivered. Be sure to use your other social media channels (Twitter, Facebook, LinkedIn, Instagram) to promote your Snapcode, which is a unique QR code that links to your Snapchat profile. Be accessible.
  • CONTENTLY  |  THURSDAY, APRIL 21, 2016
    [Information, Profiling] OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising
    As the name suggests, Hive’s goal is to make sharing information about which content works instantaneous. In the recent  Fast Company  profile, Peretti likened Hive to a fleet of self-driving cars that learn from each other and get exponentially smarter over time. At BuzzFeed, even the data scientists are masters of memes.
  • FATHOM  |  THURSDAY, APRIL 21, 2016
    [Information, Profiling] This Week in Publish or Perish: What’s Wrong with LinkedIn’s Social Selling Index?
    The first of LinkedIn’s four SSI elements is Building a Professional Brand, which means your profile should be complete, you have endorsements, etc. JP : Yea, absolutely, you can get a lot of information and interests on contacts from running lists through Sales Navigators. How does a marketer get a score that high? JH : I agree.
  • INFER  |  THURSDAY, APRIL 21, 2016
    [Information, Profiling] Infer Releases New Predictive Behavior Scoring for Oracle Eloqua
    To learn more about how predictive behavior models are helping businesses win more customers, attendees can stop by booth MME-71 or visit Infer’s web site for more information. Press Release: Deep Integration Between Marketing Automation and Predictive Solutions Helps Growing Companies Optimize Marketing and Sales. three weeks). About Infer.
  • SALES ENGINE  |  WEDNESDAY, APRIL 20, 2016
    [Information, Profiling] Are you using the wrong lead-gen model?
    That was what we used to do before the emergence of a content-heavy internet, and it worked because sales people were the gatekeepers of information about products and services within a company. We may not have wanted to talk to sales reps, but that’s how we got the information we needed. The B2B sales process has changed.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Information, Profiling] How Account Based Advertising Really Works
    Your Personal Profiles. Then we turn around and give them a wealth of other information, all of which serves you, the marketer and advertiser, when it comes to targeting ads. Profile targeting is inherently cross-platform since it is based on the profiles we already use across devices. IP Targeting. Because we tell them!
  • VIDYARD  |  WEDNESDAY, APRIL 20, 2016
    [Information, Profiling] How to Increase Open Rates and Better Engage Prospects
    That’s why I coach my team of sales development rockstars at LevelEleven personalized outreach to only our ideal customer profiles. We live by the 3 x 3 rule: find three relevant pieces of information in less than three minutes. Take a deep dive into your prospects’ social profiles and find out what their interests are. Humor.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 19, 2016
    [Information, Profiling] How to Match Your Content Strategy with the Buyer’s Journey
    Here are some examples of content designed to drive brand awareness: 10 Examples of Highly Impactful LinkedIn Profiles. Additionally, since the visitor has likely made at least one other touch with your brand at this point, asking for basic personal information to start the conversation is acceptable here. Stage 1: Brand Awareness.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 18, 2016
    [Information, Profiling] Use These 5 Steps To Plan for Better Lead Nurturing
    Interview your customers—as well as those that did not buy from you—to define your ideal customer profile and develop buyer personas. Set up automated communications to greet those who enter your database and start delivering educational information. Modern Marketers know that not every prospect is ready to buy now.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 18, 2016
    [Information, Profiling] How Brands Can Create Lasting Relationships on Social Media
    population having at least on social networking profile, it’s a channel you can’t afford not to invest in. People self-educate online, searching for as much information as possible about the products and services they want before they purchase. Let’s take a look at the numbers that prove the value of social media further. Show Up.
  • TONY ZAMBITO  |  SUNDAY, APRIL 17, 2016
    [Information, Profiling] Overcoming The Content Personalization Challenge With Buyer Persona Research
    Understanding that helps inform how they can create content that is personalized to the goals and situations of their buyers.  When I first began my involvement with personas in the ‘90’s, they were primarily aimed at attaining a deeper understanding of user behaviors to inform overall design strategies.  by icon 54.
  • B2B MARKETING INSIDER  |  SATURDAY, APRIL 16, 2016
    [Information, Profiling] How To Build A Website Yourself
    In addition to sharing your ideas and thoughts with the world, having your own webpage can help you out professionally as well, because it is a lot more dynamic and holds a lot more information than your average resume or LinkedIn profile, […]. There are many reasons why you may want to have your own website. Content Marketing
  • LEAD LIAISON  |  FRIDAY, APRIL 15, 2016
    [Information, Profiling] Mid-Market Marketing Automation Software Leader Announces Integration with Wistia for Video Marketing
    To get started today, visit Lead Liaison’s profile in  Wistia’s Marketplace  or  contact Lead Liaison directly. For more information, visit  [link]  or call 1-800-89-LEADS (895-3237). Wista works with ProspectVision™. Wistia-hosted videos embedded into a company’s website get additional perks with Lead Liaison’s marketing automation.
  • HINGE MARKETING  |  THURSDAY, APRIL 14, 2016
    [Information, Profiling] Developing Your B2B Social Media Strategy: Where to Start
    By paying attention to the type and quality of information your competition shares on social media, you can stay on top of what your competitors are up to and pick up tips for connecting with your target audience. Your followers are going to quickly lose interest if your social media profiles are all about self-promotion.
  • BRANDPOINT  |  THURSDAY, APRIL 14, 2016
    [Information, Profiling] Step-by-Step Guide to Creating a Marketing Persona
    Here’s how to gather this information: Interview . You can glean important information about your customers’ goals, challenges and what they like about your product or service through short informational interviews. Your First thing’s first: What is a persona? Simply How to Create Your Marketing Personas. Step 1 – Research.
  • LEAD LIAISON  |  THURSDAY, APRIL 14, 2016
    [Information, Profiling] Integrating Your Website Forms to Convert More Visitors
    Using the web forms developed by your marketing automation provider offers several benefits, including progressive profiling that helps you collect new information on visitors rather than asking for information that has already been provided. Such information may include name, company name, and email.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 13, 2016
    [Information, Profiling] Thunderhead ONE Provides Powerful Journey Orchestration
    ONE was released in 2014 but has kept a low profile in the U.S. This allows ONE to store nearly any kind of data including not just customer attributes and identifiers, but also interaction and purchase details, touchpoint configurations, and product information. This, of course, is a function they share with Customer Data Platforms.
  • 6SENSE  |  WEDNESDAY, APRIL 13, 2016
    [Information, Profiling] New Gartner Report Examines Why Predictive Intelligence Is a Must Have for B2B Marketers
    The problem with stopping at profile fit however, is that it gives your marketing and sales team no insight into the timing and buying stage of your prospects. It also speaks to the live implementation of predictive tools and the tangible economic impact organizations are seeing. The Birth of the Educated Buyer. The Death of the MQL. Latest
  • CONTENT STANDARD  |  WEDNESDAY, APRIL 13, 2016
    [Information, Profiling] Why Investigative Journalism Should Be Part of Your Content Strategy
    We as a population are already quick to take our information from right-slanted Fox News and noted conspiracist Alex Jones’ Infowars with a sizable grain of salt, and it’s a safe bet that those watching news on CBS looked on with a wary eye after Moonves’ boastful claims about his network’s coverage of Trump. Yahoo!
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 13, 2016
    [Information, Profiling] 7 Social Media Mistakes Bloggers Should Avoid
    More often than not, the headline does not offer the information it promises and it often has nothing to do with the business objectives. It is important to keep your social media profile active, but posting too much will push some of your followers away. Avoid ssets (free). ocial Media. Like-baiting. Buying followers and likes.
  • JUNTA 42  |  WEDNESDAY, APRIL 13, 2016
    [Information, Profiling] Why Inbound Marketing Should Take a Back Seat to Current Customers
    An increase in customer retention by just 5% can lead to an increase in profiles of 25% to 95% via @HarvardHBS Click To Tweet. It only makes sense to focus first on their informational needs and pain points and to maximize the revenue opportunities from current customers before taking an inbound approach. Click to enlarge.
  • SNAPAPP  |  TUESDAY, APRIL 12, 2016
    [Information, Profiling] 5 Minutes With SnapApp’s New VP of Engineering
    expect that data security will continue to challenge companies that collect personally identifiable and electronic payment information for marketers. Learn about his engineering background, most recently at Zipcar, his philosophy on how to lead teams focused on innovation, and where the future of technology will take marketing. Q.
  • HINGE MARKETING  |  TUESDAY, APRIL 12, 2016
    [Information, Profiling] What Is the Cost of Video Production for the Web?
    Best Uses  – Case studies, profiles, service or process descriptions, recruiting video. If you are simply conveying information to an interested audience , the professional level is often sufficient without sacrificing credibility. In the past, professional-grade video has been an expensive proposition. How Much Will it Cost?
  • ION INTERACTIVE  |  TUESDAY, APRIL 12, 2016
    [Information, Profiling] 10 Ideas for Personalizing Your Content
    Progressive Profiling Progressive profiling is great at capturing your users data in small steps as opposed to all at once via a large and intimidating form. Progressive profiling allows brands to ask their user to complete short forms over the course of multiple visits or pages of an experience. According to Scott P.
  • CHIEFMARTECH  |  MONDAY, APRIL 11, 2016
    [Information, Profiling] The buzz around account-based marketing at MarTech
    Predictive analytics vendors, which use machine learning to determine a company’s “ideal customer profile,” are surfacing best-fit accounts in addition to contacts. At Mintigo, we call that your Customer DNA; it’s also commonly called an ideal customer profile. Looking for more information about account-based marketing?
  • HINGE MARKETING  |  FRIDAY, APRIL 8, 2016
    [Information, Profiling] IT Marketing: What Technology Services Firms Need to Know in 2016
    Because your website is the most common source for information about your firm, it has to perform. In addition to satisfying an audience demand, producing educational content helps build the profile of individual experts within your firm. The IT marketplace is hypercompetitive—rendering effective IT marketing absolutely essential.
  • HINGE MARKETING  |  FRIDAY, APRIL 8, 2016
    [Information, Profiling] IT Marketing: What Technology Services Firms Need to Know in 2016
    Because your website is the most common source for information about your firm, it has to perform. In addition to satisfying an audience demand, producing educational content helps build the profile of individual experts within your firm. Those insights persist today. In the tech space, innovation is far more than a buzzword.
  • BIZNOLOGY  |  THURSDAY, APRIL 7, 2016
    [Information, Profiling] 10 essentials missing from your business website
    Having a place for people to comment, send you information, and follow or sign up for content can reduce the amount of effort it takes to connect with online customers. You can even add a Facebook “like” box, Twitter feed, Instagram feed, Pinterest plugin (for sharing pictures), or other social media plugins to connect your online profiles.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 7, 2016
    [Information, Profiling] Don't Let Your Marketing Automation Feel Like a Bad Amusement Park Ride
    Interactive content both resonates more deeply with your audience and gives you tools to improve lead profiles , lead scoring , and nurture streams ; so your marketing amusement park experience is perfect every time. More (and Better) Profile Data. One culprit of messy marketing automation platforms is incomplete profile data.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 7, 2016
    [Information, Profiling] Dynamic Duo: Close More Deals with Sales and Marketing Alignment
    This scores your prospects based on information like their job role, job title, technology used, country, industry, etc. The The closer the prospect is to your ideal customer profile, the higher the score. He spoke about “Lead Generation: Strategies that Kill the Competition.”. Lead Scoring. Asset Scoring. Behavior Scoring.
  • HUBSPOT  |  WEDNESDAY, APRIL 6, 2016
    [Information, Profiling] How Schools Can Use Segmentation to Increase Enrollment Rates
    Effective segmentation means tracking online behaviors and designing sign-up forms on your offers that collect the information most valuable to you. You can't ask for all the information you want at once. Segmentation is only as valuable as the information you're collecting about leads. Great - now you can market to them.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 6, 2016
    [Information, Profiling] Social Media for Accountants: Likes, tweets and hashtags…Oh my!
    Join relevant industry groups on LinkedIn and educate your peers or prospects by sharing content they’ll find informative. Potential candidates will learn about you and your firm through your social media profiles and content and you can learn about them and better assess if they are the right fit. That’s right.
  • DISCOVERORG  |  TUESDAY, APRIL 5, 2016
    [Information, Profiling] Sales, Big Data, Partnerships & Integration: A Conversation with Henry Schuck of DiscoverOrg and Mark Godley of HG Data
    HS: I’ve known CEO Craig Harris and CRO Mark Godley for a long time, maintaining a good relationship and referring customers to one another throughout the last 4 years. I’ve always respected what they’ve built and their expertise in using machine learning and big data analysis to build technology profiles. Great, now what? HS: Of course.
  • HUBSPOT  |  TUESDAY, APRIL 5, 2016
    [Information, Profiling] Get More from Your Fundraising Events
    As you spend time with members and donors at your fundraising events, you’ll collect immensely valuable information that can inform your marketing strategy. Where are you storing this information? Make sure that you have a unified database with comprehensive audience profiles. Wrong—well, sort of wrong. Get Personal.
  • VIDYARD  |  MONDAY, APRIL 4, 2016
    [Information, Profiling] 4 Ways Video Makes Your Marketing Automation Better
    But it’s been here for a while now, and for some reason, marketers still aren’t tracking viewing behavior to help build prospect profiles. That’s a level of information about your leads that you just can’t get when they simply download a whitepaper. Video gives you more accurate lead scores. Get the Guide. Email address*.
  • CONTENT STANDARD  |  SATURDAY, APRIL 2, 2016
    [Information, Profiling] 3 Social Media Messenger Apps You Need to Know in 2016
    Instead of including a brand’s follower count, WeChat simply provides basic brand information and then the option to “view history.” ” With a clear initial focus on customer service, it seems as though Facebook is trying to relieve customers of frantic, bothersome email inbox searches for order updates and information.
  • AMPLIFINITY  |  THURSDAY, MARCH 31, 2016
    [Information, Profiling] How widgets limit your referral program’s functionality
    While a widget makes it easy for customers to make a referral, it only does this by dramatically reducing the amount of valuable information you acquire. The information you collect at the time of referral using a widget is usually the bare minimum necessary to track and fulfill a reward. Are referral widgets just a vanity application?
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 31, 2016
    [Information, Profiling] 25 Proven Steps to Achieve Email Marketing Magic
    Gain trust by not sharing subscribers’ info with other companies, and by creating emails with useful or exclusive information and valuable offers, not just sales pitches. Profiles of your clients or employees. Perhaps most importantly, strive for a mix of 80 percent informational and 20 percent promotional content. Blogs.
  • SNAPAPP  |  WEDNESDAY, MARCH 30, 2016
    [Information, Profiling] 5 Amazing Ways to Impact Your Audience with Data Storytelling
    Marketers are learning how to use the right information to drive leads and close sales in record time. But despite all the buzz data is getting in industry circles, most marketers are focusing on how it informs strategy rather than content. Use this data to build better buyer profiles and inform future content. Quizzes.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 30, 2016
    [Information, Profiling] 6 Examples of Lead Nurturing Campaigns
    Nurture campaigns can actually serve different audiences with different goals, provided you set them up to maintain contact with the right profiles. You should have lots of information in a prospect’s profile by this point, so you should have good sense of the resources that can help move this along. Marketing Automation
  • INFER  |  WEDNESDAY, MARCH 30, 2016
    [Information, Profiling] Infer’s Predictive Insights From Across The Web
    Everything from their office productivity and project management tools to their CRM and Marketing Automation systems can inform your go-to-market strategies and messages.”. ” On the heels of our recent release of the Profile Management Platform, we announced a 500% uptick in existing customer spend over the past quarter.
  • ION INTERACTIVE  |  WEDNESDAY, MARCH 30, 2016
    [Information, Profiling] 4 Quick Reasons Why Your Customers Will Love Interactive Content
    It makes all the difference and helps with profiling and building trust virtually when you can autofill or acknowledge the visitor personally. Even better, did I find the information I was looking for and was it valuable? b. It no secret anymore that customers want brand experiences that stand out and make them say “wow!”
  • SNAPAPP  |  TUESDAY, MARCH 29, 2016
    [Information, Profiling] 5 Amazing Ways to Impact Your Audience With Data Storytelling
    Marketers are learning how to use the right information to drive leads and close sales in record time. But despite all the buzz data is getting in industry circles, most marketers are focusing on  how it informs  strategy rather than  content. Use this data to build better buyer profiles and inform future content. Images.
  • ACT-ON  |  TUESDAY, MARCH 29, 2016
    [Information, Profiling] 7 Myths About Social Selling That You Probably Believe
    Start by: Set up your profile pages on the major platforms (LinkedIn, Twitter and Facebook). Adding even one or two pieces of personalized information will set you far ahead of the pack. “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.”. Maybe not.
  • ACT-ON  |  MONDAY, MARCH 28, 2016
    [Information, Profiling] Got Dynamics? Why You Need Act-On, Too
    As Matt Heinz, president of Heinz Marketing said: In a nutshell, the only thing CRM systems do is organize your information. The strategy has to come first, but then you can set the systems to share information with each other in ways that help both marketing and sales know what’s going on, and how efforts are doing. technology.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 24, 2016
    [Information, Profiling] Help! What Do I Do Without My Analytics Data?
    We need those numbers to make informed decisions! One client re-launched their site without analytics, another had a GA profile deleted by an ex employee, and another was looking for a content audit on a site with no analytics. When profiles are deleted, they are moved to the Trash Can. Last week I turned 34. As it turns out….
  • HUBSPOT  |  THURSDAY, MARCH 24, 2016
    [Information, Profiling] 12 Bad Habits That Are Making You Less Productive
    To turn off Twitter notifications on desktop: Click on your profile picture in the top right-hand corner and select "Settings" from the dropdown menu. Not only can not listening carefully cost you relationships, it can also cost you in the time it takes to make up for whatever information you missed. Biting your nails. It's genius.
  • ACTIVEDEMAND  |  WEDNESDAY, MARCH 23, 2016
    [Information, Profiling] Personalization is Different From Customization
    ’ moment when content adapts itself based on a user’s profile, providing something fresh, different and possibly unexpected. Personalization is Different From Customization Do you believe there’s a difference between ‘personalization’ and ‘customization’? Get Started with ActiveDEMAND today!
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 23, 2016
    [Information, Profiling] Beauty Bloggers: Top 100 Influencers and Brands
    Where it used to be most common for high profile celebrities to be spokespeople and endorse beauty products, the ever-expanding phenomenon of bloggers and vloggers are increasingly being seen to take over this role. No stranger are we to the conversation of ‘beauty'; a huge topic and industry that is discussed online day in, day out.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 23, 2016
    [Information, Profiling] The Benefits of Managing Marketing Data with a DMP
    You know their attributes from their social media profile and their interactions with you. Profile your customers The right DMP will not only collect and analyse the data, but it will help you to extrapolate. Constant input means the information fed into the system can be updated all the time, in real time. Data Management
  • ACT-ON  |  WEDNESDAY, MARCH 23, 2016
    [Information, Profiling] New Research on How B2B Marketers Get More Leads
    As a result, there’s quite a lot of information available about what works and what doesn’t. The extra information will help your sales team winnow out the weaker leads. Progressive profiling  becomes more important. Progressive It doesn’t ask them for the same information all over again. That’s harder than it sounds.
  • WRITTENT  |  WEDNESDAY, MARCH 23, 2016
    [Information, Profiling] 107+ Blog Post Ideas for a Rocket Start
    Your individual approach is unique, and useful information always attracts attention. Books, magazines, web resources – if they’ve helped you in any way at all, your clients will probably find the information useful too. Being socially responsible gives weight to your profile. Time for an Information Diet! List Post.
  • 3D2B  |  TUESDAY, MARCH 22, 2016
    [Information, Profiling] 6 Changes You Can Make to Optimize B2B Demand Generation
    Below are some of the benefits of removing duplications and obsolete contacts, correcting errors and filling out incomplete information: Higher email open rates. Increased lead conversions because you have all the right information in a central hub. “When you’re finished changing, you’re finished,” said Ben Franklin.
  • ANNUITAS  |  TUESDAY, MARCH 22, 2016
    [Information, Profiling] A Power Breakfast – B2B Marketing Style
    The event was the first in a series called Content Essentials #ABGbreakfast featuring high profile Boston marketers including Samatha Stone , Katie Martell , David Cunningham and out-of-towners Carlos Hidalgo and Mathew Sweezey. Carlos Hidalgo.   “If you are not using progressive profiling today, start. Samantha Stone. Mathew Sweezey.
  • HUBSPOT  |  TUESDAY, MARCH 22, 2016
    [Information, Profiling] The Anatomy of a Perfect Instagram Profile
    And it all starts with your Instagram profile. The best Instagram profiles have a few things in common, including easily identifiable usernames, a recognizable photo, an informative yet delightful bio, a link to a relevant landing page or campaign, some beautiful photos, and more. Like your profile photo, your "bio" (i.e.,
  • HALEY MARKETING  |  MONDAY, MARCH 21, 2016
    [Information, Profiling] Changes in Social Algorithms Should Motivate, Not Intimidate You
    You've noticed it on your company social media profiles. Regardless of what content you decide to share, select resources, pictures and information that will ultimately benefit the end user. You put together a social update. What do the social platforms themselves have to say about these recent updates? Facebook. Facebook Newsroom.
  • ACT-ON  |  FRIDAY, MARCH 18, 2016
    [Information, Profiling] Top Instagram Influencers
    Profile: Believer in human potential. Profile: Sheryl Sandberg is an American technology executive, activist, and author. She is the Chief Operating Officer of Facebook, which happens to own Instagram. (No profile on Instagram, information from Wikipedia). Profile: I’m Ida Skivenes from Norway. Why Instagram?
  • BIZIBLE  |  THURSDAY, MARCH 17, 2016
    [Information, Profiling] 5 Examples Of Exceptional B2B Case Studies
    It requires negotiation on the type of information that is disclosed, which is tough in B2B because creating detailed success stories often requires sharing sensitive data or information. lack of reliable information is the most frustrating obstacles to unlocking the potential of your case study pages. Click image to enlarge.
  • VIDYARD  |  THURSDAY, MARCH 17, 2016
    [Information, Profiling] The State of Interactive Content
    By segmenting content and structuring information like a story, customers are way more likely to read through to the end, like in this case. That information can then be used in the sales cycle to better understand the needs of potential clients. If you read the Vidyard blog you’ve probably heard of interactive content. Get the Guide.
  • HALEY MARKETING  |  THURSDAY, MARCH 17, 2016
    [Information, Profiling] Dynamic Website for a Growing Brand: A Case Study in Shareworthy Service
    is a 20+ year-old company that provides staffing services to some very high profile, notable companies nationally. It is easy to navigate, yet robust in information. Moseley Technical Services, Inc. Haley Marketing Group was thrilled to have the opportunity to partner with Moseley in achieving their website goals. Renee Pinto Smith.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2016
    [Information, Profiling] Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
    It turns out that’s no longer even a question: if you haven’t yet played with CrystalKnows , be prepared for some weirdly accurate insights into yourself and those you know well, based on public Internet information. What does Mariana do with this information? But many of your marketing targets are less visible. How many more?
  • IKO-SYSTEMS  |  WEDNESDAY, MARCH 16, 2016
    [Information, Profiling] Are You Part of the Predictive Lead Gen Generation?
    With an unfathomable quantity of information online, keeping up with prospects can prove challenging.  . Mass data insights from Reuters, Bloomberg, LexisNexis, Marketmonitor and others fill out the range of information available to such algorithms.  . Businesses with a mind for efficiency are more often greeted with success. link].
  • HUBSPOT  |  WEDNESDAY, MARCH 16, 2016
    [Information, Profiling] A 5-Step Plan for Finding & Engaging With Influential People Online
    After enduring their fair share of spammy messages, people have become hesitant about handing their information over to just anyone. When I see an influencer tweet something, I use the information to drive a discussion with them while their interest in the topic is still fresh. For marketers, this presents a unique challenge. Blogging.
  • BIZIBLE  |  TUESDAY, MARCH 15, 2016
    [Information, Profiling] 5 Bold MarTech Predictions For Non-Risk Averse Marketing Technologists
    Marketers today want to understand their impact on revenue and use that information to improve their efficiency. We’d scrape LinkedIn profiles for those who become CMO or CDO and count how many also served in marketing operations at some point in their career. What is the rock that will shatter the way we work today? Conclusion.
  • ACTIVEDEMAND  |  MONDAY, MARCH 14, 2016
    [Information, Profiling] The Tools of Predictive Personalization
    Predictive personalization relies on data and prospect information to gain an understanding about visitors’ behavior; this information is then used to create a relevant experience for the user visiting the website. Based on a prospect’s profile, platforms such as ActiveDEMAND serve up the most relevant content…the result?
  • CINTELL  |  MONDAY, MARCH 14, 2016
    [Information, Profiling] Should your B2B Marketing Plan Include Company Personas?
    The idea of creating buyer personas has long been used by marketers to create a human profile of our buyers. Instead, it means including information such as technologies in use, executive staffing changes and current projects underway. The same type of information is available in the B2B world about the companies we engage with.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Information, Profiling] The Ultimate Dictionary of Marketing Terms You Should Know
    analyzing the trends, and developing actionable insights to make better informed marketing decisions. APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. heck, even marketing acronyms.
  • FATHOM  |  WEDNESDAY, MARCH 9, 2016
    [Information, Profiling] This Week in Publish or Perish: Top 10 Reasons Content Marketing Drives Sales Productivity
    You will better understand the content/information needed to satisfy the decision stages that move prospects along in the buyer’s journey. This post was originally published on my LinkedIn profile. Has Content Marketing boosted your sales productivity? 10 Reasons Content Marketing Rocks for Sales.
  • FATHOM  |  WEDNESDAY, MARCH 9, 2016
    [Information, Profiling] This Week in Publish or Perish: Top 10 Reasons Content Marketing Drives Sales Productivity
    You will better understand the content/information needed to satisfy the decision stages that move prospects along in the buyer’s journey. This post was originally published on my LinkedIn profile. Has Content Marketing boosted your sales productivity? 10 Reasons Content Marketing Rocks for Sales.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 9, 2016
    [Information, Profiling] Introducing The Definitive Guide to Web Personalization
    Specifically, the term web personalization refers to creating a dynamically personalized, highly relevant website experience for your website visitor (anonymous or known), based on their behavior, location, profile, and other attributes. Author: Ellen Gomes Would you send the same email to your entire database? What Is Web Personalization?
  • HINGE MARKETING  |  TUESDAY, MARCH 8, 2016
    [Information, Profiling] Your Firm’s Anniversary is a Natural Time to Review Your Brand Design
    After you’ve gathered your raw data, synthesize the information to get a stronger sense of how each audience segment perceives your reputation , visibility and expertise. Expertise profiles. “How is our brand design?” ” “Does it reflect who we are?” Where to Start? The Importance of a Strong Brand.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2016
    [Information, Profiling] Quick Wins to Help Your School's Website Convert Better
    place where prospective students and parents find all manner of valuable information about your school and application process. Don't forget to make sure you're getting valuable information about your website visitors in return. By this I mean, forms where prospects can give you their information. But it's a two-way street.
  • MARKETING CRAFTMANSHIP  |  MONDAY, MARCH 7, 2016
    [Information, Profiling] Why Social Media is WRONG for Asset Managers
    Entitled “ Everyone’s Tweeting About Hedge Funds, Except for Hedge Funds ,” here are some of that study’s “key findings” and recommendations ( …complete with my sidebar commentary ): Mentions of hedge funds on social media in 2015 were up 46% over the prior year   (… and I’m at a loss to understand why this information has any value.).
<< 1 2 3 ... 32 33 >>