• AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Information, Profiling] B2B Marketing Trends for 2016
    buyer persona is not a zombie—but a profile based. understand the demographic profile of individual contacts and automatically segment. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Information, Profiling] B2B Marketing Trends for 2016
    buyer persona is not a zombie—but a profile based. understand the demographic profile of individual contacts and automatically segment. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Information, Profiling] B2B Marketing Trends for 2016
    buyer persona is not a zombie—but a profile based. understand the demographic profile of individual contacts and automatically segment. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Information, Profiling] Content Methodology: A Best Practices Report
    feedback on its content from financial advisors via surveys that, in turn, inform the. personas already seek information relevant to. and informative content, or utility content—and. Frequency Educational Technology Productivity Aspirational Profiles and. Content. Methodology: A Best. All rights reserved. Definition II.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Information, Profiling] 5 Ways to Amp Up Your Mobile Marketing Strategy
    Is your contact information displayed in the footer? The benefit of having a mobile app is that you’ll not only gain opted-in mobile users, but you’ll also be able to engage them in a deeper way and collect more information about their preferences and motivations. Author: Jamie Lewis Is it time for your brand to get mobile?
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Information, Profiling] How to Write a Great Email Signature: 9 Tips With Real Examples
    So if you're just putting your name and a point or two of contact information in your signature, you're not taking full advantage of the opportunity to connect and engage with the people you're emailing. Jamming your signature full of links and information is just plain spammy and self-promotional.). Even better? That's super fast.
  • HINGE MARKETING  |  THURSDAY, JUNE 23, 2016
    [Information, Profiling] Applying Consumer Market Web Usability Lessons to Professional Services
    Users can dig deeper for specifications and more information, but typically this requires some dedicated digging. Professional Services firms continue to improve their reach and effectiveness online, but search, social, media and consumer websites attract the largest share of overall traffic. The Highest Traffic Websites in 2016. times*.
  • CONTENTLY  |  THURSDAY, JUNE 23, 2016
    [Information, Profiling] Will Facebook’s $50 Million Gamble Pay Off?
    For Facebook, it’s an easy, cost-effective way to boost Facebook Live’s profile—$50 million is nothing to a company that made $5.2 Reports from The Information suggest that celebrities—not the media companies Facebook is paying the most—are the ones dominating Live. Sound familiar? Gqaujftimp pic.twitter.com/s2rxGuqi7F.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 23, 2016
    [Information, Profiling] Target Your Best Prospects by Segmenting Your Best Customers
    Specifically, they look for prospects who have shared positive experiences on social media profiles and technology review sites in the past. Then, they pair this knowledge with data from exploratory questions, onboarding information, and third party tools. Identify Your Best Customers to Find Your Best Prospects.
  • LEANDATA  |  WEDNESDAY, JUNE 22, 2016
    [Information, Profiling] If It’s Not in Salesforce, It Didn’t Happen
    When you have a data-driven approach, you need a central hub of information. But that can’t be done if all the information isn’t available. If a tree falls in a forest and nobody is there to hear it, does it make a sound? That’s not an existential riddle often discussed among sales teams. That’s very much our mantra. It’s binary.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 22, 2016
    [Information, Profiling] How to implement a Video 1st content marketing strategy that drives action
    But when it comes to the process of making business decisions, people would first invest a couple of short minutes watching an online business video, like a business profile video, a product marketing video, or an animated explainer video, before they invest more time reading… which usually occurs deeper into the buying cycle. Like this post?
  • 3D2B  |  TUESDAY, JUNE 21, 2016
    [Information, Profiling] The Essential Capabilities for Response Handling
    Take a look at the data about the inquiry and determine whether it fits your buyers’ profile. To be competitive today, you need to make your company representatives available when potential customers are seeking information. This information will empower salespeople to hit the ground running when they receive new leads.
  • READYPULSE  |  TUESDAY, JUNE 21, 2016
    [Information, Profiling] The New Era of Successful Design and Image Selection
    Images not only help people retain more information longer, but they also have the ability to increase people’s willingness to read a piece of content. Data sources, types, pieces, organization, and interpretation will provide valuable information that will be useful for making business decisions. The Importance of Visual Assets.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 21, 2016
    [Information, Profiling] The Do’s and Don’ts of Email Campaigns for Nonprofits | Part 4 of 4
    Don’t: Bombard them with unnecessary information. Newsletters can include all types of content, including a letter from the director, information about upcoming projects, updates on initiatives, volunteer profiles, a success story, industry-specific news, and event recaps. 2. Part 1). Part 2). Part 3). Part 4). Newsletter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 21, 2016
    [Information, Profiling] Research shows “be more human” really works
    The authors also said that this effect was particularly significant in situations where customers wanted to minimise risk – for instance, for cultures high in uncertainty avoidance, meaning, such cultures that tend to resist change, make detailed plans and, generally, seek a lot of information before adopting an innovation. But does it work?
  • ACT-ON  |  TUESDAY, JUNE 21, 2016
    [Information, Profiling] How to Find The Best Influencers for Your Company
    There is a paid version, but you can get basic information with the free version, too. Followerwonk is based on Twitter information. You can search for keywords in Twitter profiles and bios. What’s the hardest thing about influencer marketing? Is it defining the strategy? Tracking the results? Or finding the influencers?
  • WEBBIQUITY  |  TUESDAY, JUNE 21, 2016
    [Information, Profiling] The Six Best Google+ Marketing Tools
    Google+ profile and page metrics you wanted, needed and couldn’t find anywhere.” — RazorSocial. Locating and removing inactive profiles can be very time consuming as a task, Circloscope allows me and my team to remove clutter quickly and efficiently.” — RazorSocial. Here are half a dozen of the most popular, as ranked by reviewers.
  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Information, Profiling] Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier
    As you aim to show you have this quality, refer to the company's culture code to inform your language choice. Of course, don't forget to clean up your profile with a nice headshot, creative bio, and link to your porfolio -- that way, when you find the perfect job listing tweet you're ready to start the conversation. 5) Think about timing.
  • SNAPAPP  |  FRIDAY, JUNE 17, 2016
    [Information, Profiling] Struggling with Marketing Design? Just Remember C.O.R.E.
    By grouping like objects together and separating them from other bits and pieces, you can create a sense of breathing room that makes it easier to take in information, further supporting a visual hierarchy. Some prefer their porridge scalding hot or simply don’t mind that their bed was purchased at PetCo, and that’s okay, too. C.O.R.E.
  • ACT-ON  |  FRIDAY, JUNE 17, 2016
    [Information, Profiling] Protect Yourself & Your Clients from Identity & Data Theft
    Marketers today work hard to gather detailed information on their customers, so we can find the right people inside the right accounts and target their interests with personalized content. Increasingly, we hold more personal, proprietary information. can be a treasure trove for non-secured data and information. percent in 2014.
  • ACTIVEDEMAND  |  THURSDAY, JUNE 16, 2016
    [Information, Profiling] How Marketing Agencies Can Get the Most From Automation
    Predictive Personalization The concept known as predictive personalization relies on data and prospect information to gain an understanding of visitors’ behavior. This With a platform such as  ActiveDEMAND  in place, the most relevant content is presented based on a prospect’s profile.
  • 6SENSE  |  THURSDAY, JUNE 16, 2016
    [Information, Profiling] Forbes and 6sense: The Publisher – Predictive Intelligence Solution
    Outbound prospecting or sales-driven account lists were created based on the profile characteristics determined to be your ideal customer fit. These numbers not only let you know how your marketing dollars are performing, but also inform and improve the predictive algorithms that built your target segments. Latest
  • ONALYTICA B2B  |  THURSDAY, JUNE 16, 2016
    [Information, Profiling] Mental Health: Top 100 Influencers and Brands
    “I’m a mom of a child with mental illness it a daily struggle to maintain sanity in the home so I use Twitter to gain insight and information and as a stress reliever for me as a place to vent at time as well as provide support to other parents faced with the same challenges as myself.” Insights into your social profile.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 16, 2016
    [Information, Profiling] Guide Your Buyers Through the Customer Journey with Social Media
    Social channels provide a real-time platform where buyers can share information, research products, make informed decisions, and come to their own conclusions when it comes to their purchasing decisions. Your buyers are increasingly looking to social media for information that guides them through every stage of the customer lifecycle.
  • ACTIVEDEMAND  |  WEDNESDAY, JUNE 15, 2016
    [Information, Profiling] Lead Nurturing and Personalization
    The more information you have on your prospects, the better you will be able to gauge where they are in their buyer’s journey, all while helping nurture them along the path to final purchase. It focuses marketing and communication efforts towards listening to the needs of prospects, attempting to provide the information and answers they need.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 15, 2016
    [Information, Profiling] Cross-Channel Marketing Technology: A Pillar of the Overall B2C Ecosystem
    This is all about the inherently important need for your organization to have a single customer identity that unites behaviors across all channels into one comprehensive profile. Reach a more precise level of targeting and segmentation by using cross channel behavioral information in real time. Let's just cut right to the chase.
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Information, Profiling] How to Master Local Lead Generation
    Here are some proven marketing strategies for you to adopt: Capture Lead Information from Existing and Potential Customers. The information you gather will be a treasure trove of ideas for improving your business in a way that your local audience deems best. Host events that your local community will find relevant and informative.
  • CONTENTLY  |  TUESDAY, JUNE 14, 2016
    [Information, Profiling] How Facebook’s Filter Bubble Warped My Perception of Reality
    The content personalization is so selective that if I based my worldview on the information I got from Facebook, I’d assume that nobody was voting for Trump, Bernie was going to sweep the primaries, and all elections were rigged. I couldn’t believe Donald Trump kept winning. They shouldn’t. But sometimes it can go too far.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 14, 2016
    [Information, Profiling] Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy
    We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles. This is why it’s important to make sure all employees know the basics of a good LinkedIn profile. Let’s take a look at some key points to consider: Proper Information.
  • 6SENSE  |  TUESDAY, JUNE 14, 2016
    [Information, Profiling] Myth Busting: Understanding Profile-Based Segmentation Analytics vs. Intent-Based Predictive Intelligence
    It’s the reason we can offer unique products such as SearchSense , and why we feel real predictions should go far beyond the lookalike modeling and profile-based segmentation that others focus on. This is a discussion I love having because the answers aren’t always obvious. Now Acme Inc. Bingo! Or Or is it? Well, it depends. True, right?”
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JUNE 14, 2016
    [Information, Profiling] When are Sales Won or Lost?
    In all likelihood this opportunity had a high profile within the company and there will be more than passing curiosity about why the company lost or why the company won! Again, in many sales cycles the presentation of options to an internal capital approval committee or an informal management group will occur before the final vendor decision.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 14, 2016
    [Information, Profiling] CMO Spotlight: 3 Trends That Will Drive Digital Transformation
    If StubHub did not profile their audience and uncover the truth about the effort it takes to get people to go out, their campaign would not have been successful. It should leverage rich customer information in real-time and deliver messages consistently across channels. One of the key topics of discussion? Digital transformation.
  • HUBSPOT  |  MONDAY, JUNE 13, 2016
    [Information, Profiling] 6 of the Best Professional Bio Examples We've Ever Seen
    Remember: The people reading your bio are suffering from information fatigue. It can live on your LinkedIn profile , your company's website, your guest blog posts, your speaker profiles, your Twitter bio , and many other places. The necessary educational information is left for the end, after the reader has been hooked.
  • ACT-ON  |  MONDAY, JUNE 13, 2016
    [Information, Profiling] Is Inbound Marketing Holding Your Business Back?
    This sets you up to acquire a lot of customers who don’t fit your ideal customer profile. You do need to reach out to them proactively with information and education. “Inbound” marketing is defined as marketers getting people to come to them, rather than marketers going out to get prospects’ attention. The risks of inbound-only.
  • CONTENT STANDARD  |  SATURDAY, JUNE 11, 2016
    [Information, Profiling] Is Your Data-Driven Marketing Strategy Racist?
    While data is often celebrated as being objective and unemotional, even the most powerful sources of information and analytics have proven unable to escape an unsettling truth: Your company’s data can be racist. That can be a slippery slope, depending on the consumer facts used and the strategy implications that information suggests.
  • BULLDOG SOLUTIONS  |  THURSDAY, JUNE 9, 2016
    [Information, Profiling] Beware of the Herd
    She’s got a 32cc 1.8HP engine with plenty of torque and a really impressive weight distribution profile. In a world of too much information, too many choices, too many features, and way too many opinions – how do we make purchase decisions ? I just bought a chainsaw. Yep…she’s a real beast.  . Did I go for the highest rated?
  • ANNUITAS  |  THURSDAY, JUNE 9, 2016
    [Information, Profiling] Buying Triggers and Why They Matter
    Like it or not, in the course of our daily lives we are exposed to and consume so much information and content that buying something or acquiring something including experiences, goods, food or resources is always on our mind. As consumers, if we are not in an active buying cycle, we are in a passive buying cycle. It’s about the buyer-.
  • SNAPAPP  |  TUESDAY, JUNE 7, 2016
    [Information, Profiling] Empathy for Audience: Talking Resonance With John Bonini
    He also hosts the podcast Louder Than Words , which profiles the lives and creative processes of remarkable people in a variety of industries. So everybody has access to all this information. Information that will be relevant to whatever the project is that we’re doing is referenced. Remember the days when you were a toddler?
  • SALES ENGINE  |  TUESDAY, JUNE 7, 2016
    [Information, Profiling] What is good content?
    Just because you don’t charge money for your content doesn’t mean you can’t collect something else: information. Start building profiles for the people who are seeking you out. By now, you have no doubt heard that content marketing is the future of demand generation. Have you ever shared a blog post on social media? Content Strategy
  • VISUALLY  |  TUESDAY, JUNE 7, 2016
    [Information, Profiling] Cut Through The Clutter (and earn more shares)
    This is why it’s important to develop  audience profiles during the planning phase of your content marketing strategy. Building demographic profiles and buyer personas will help you understand what grabs your audience’s attention, and identify what types of content they’re looking for. 2. Know your audience. Be human.
  • ACT-ON  |  TUESDAY, JUNE 7, 2016
    [Information, Profiling] How to Use Interactive Quizzes to Make Your Sales Team Smarter
    On the sales front, you know some of the basic information about the prospect, including a few demographics, from the form they submitted. While engagement and brand awareness are fine and dandy, where an interactive quiz really shines for sales teams is in the information that’s captured. But that’s all fun and games stuff.
  • HINGE MARKETING  |  MONDAY, JUNE 6, 2016
    [Information, Profiling] How to Develop a Winning Go-to-Market Strategy for Your Firm
    Secondary research on market size, growth and dynamics can be very helpful here. 2) Profile your target client. This is finding research information that has been published. In our recent posts we’ve been sharing our perspective on the best strategies to drive organic growth and merger-and-acquisition-based growth. the thought leader?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 6, 2016
    [Information, Profiling] Integrating Online Video with Your Marketing Tech Stack
    This feedback loop also provides the corporate marketing, sales, and business teams the information they need to drive business results. Pulling Video Analytics and Content Preferences into Your CRM CRMs create more informed conversations, bridging the gap between marketing and sales. Sales reps love a complete profile.
  • KAPOST  |  MONDAY, JUNE 6, 2016
    [Information, Profiling] How Commvault Won a SiriusDecisions ROI Award with Content Strategy
    Two years ago, Commvault , a data protection and information management solution, was at the height of sales and marketing alignment. “You wouldn’t create a profile and put it on a website and expect people to find it. Then, the CMO quit. Things looked bleak. Flash forward to May 2016. It Starts with the Journey. ” .
  • MARKETING CRAFTMANSHIP  |  SUNDAY, JUNE 5, 2016
    [Information, Profiling] The Death of Rolodex Marketing
    We scan profiles on Match.com to evaluate candidates for a life-long relationship. Surprisingly, a significant number of professional services firms continue to resist building online brand visibility as a business development strategy. The excuses we hear from them most often include: “We’re in a relationship business.”.
  • DISCOVERORG  |  THURSDAY, JUNE 2, 2016
    [Information, Profiling] The Most Untapped Leverage Point For B2B Growth
    To reach those prospects, they need contact information: verified email addresses, at a minimum. Does your marketing team engage in progressive profiling using forms? Your account execs can multiply the effectiveness of their efforts when they have ready access to detailed company profiles. Marketing: Better Leads, Higher ROI.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 2, 2016
    [Information, Profiling] How B2B Marketers Can Get Better Targeting and Deeper Insights
    It is also deployed against cross-channel campaigns to better inform, for example, nurture programs within an organization. It also enables marketers to add analyzed audience data into marketing automation systems, for example, to help B2B marketers receive a more informed view of their customers. Data Management
  • KEO MARKETING  |  THURSDAY, JUNE 2, 2016
    [Information, Profiling] Three Ways Data Informed Buyer Personas Can Help Inbound Marketing Campaigns
    Using data informed buyer personas can create more successful inbound marketing campaigns.  These profiles represent the ideal buyer and should be based on real client data. If you use incorrect or out of date information, your inbound marketing campaign can suffer. They help to align your service offering. Content Marketing
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 2, 2016
    [Information, Profiling] How To Measure A B2B Social Media Program
    Spreadsheets and a few key formulas for extracting and matching target keyword and information. Based on the example spreadsheet above, we used Followerwonk to export a list of Twitter profiles from our client’s account. Rapportive is one tool for finding social media profiles based on email accounts. Final Thoughts.
  • CONTENTLY  |  WEDNESDAY, JUNE 1, 2016
    [Information, Profiling] Contently Case Story: Inside Blackrock’s Ambitious, Global Storytelling Effort
    In partnership with Contently, the investment management corporation recently published “ How the World Retires ,” an interactive report that profiles six couples around the globe. Contently Case Stories is a series highlighting some of Contently’s most successful clients. You probably don’t know Jim and Lyn.
  • HUBSPOT  |  WEDNESDAY, JUNE 1, 2016
    [Information, Profiling] How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy
    Instead, frontload your captions with the important content or text calls-to-action -- and leave any hashtags, @mentions, or extraneous information for the end. To change the link in your bio, go to your profile page and click "Edit Profile.". At the end of the day, Instagram is all about the visuals. The lesson? FRIYAY.
  • ACTIVEDEMAND  |  TUESDAY, MAY 31, 2016
    [Information, Profiling] Personalization and Behavior-Based Trigger Marketing
    Behavioral targeting captures data such as time on site, page views, location, device and more from each unique user and stores this information without the visitor providing any direct identifiable information – this can include what pages they visit, what content they look at and how long they spend on the site.
  • HUBSPOT  |  MONDAY, MAY 30, 2016
    [Information, Profiling] 10 Excellent Examples of Video Marketing on Facebook
    The Chevy #DayItForward campaign resonated strongly with its audience because it was at once entertaining and informative while being tastefully branded,” said the CEO of Philo Media , Kevin Allodi. Knorr even created an accompanying quiz for viewers, to help them find their own unique flavor profile to assist in their quest for love.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Information, Profiling] 20 Handy B2B Lead Generation Resources
    This is a very informative and timely piece that’s worth checking out especially since apparently, Mobile 2.0 is happening later this year. Their sales people were given access to an RSS feed to find related content that they could then post on social media and to their internal IBM site profile pages. But never fear! Callbox. Hubspot.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Information, Profiling] 20 Handy B2B Lead Generation Resources
    This is a very informative and timely piece that’s worth checking out especially since apparently, Mobile 2.0 is happening later this year. Their sales people were given access to an RSS feed to find related content that they could then post on social media and to their internal IBM site profile pages. But never fear! Callbox. Hubspot.
  • LEADERSHIP  |  FRIDAY, MAY 27, 2016
    [Information, Profiling] 7 Steps to Brilliant B2B Marketing [Part 2]
    Give them useful, relevant, entertaining information that provides value to them. Build relationships through welcome emails and profiles. This is the second part of a 2-part series on the 7 steps to brilliant B2B marketing. The first part was posted last week, and can be found here.  But what makes for effective content marketing?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 25, 2016
    [Information, Profiling] Demandbase Buys Web Data Collector Springbook to Expand Its Account Based Marketing Footprint Yet Again
    I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. As its name implies, Spiderbook scans Web and social sites for information about company and individuals' behaviors and events.
  • HINGE MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Information, Profiling] Is Your Referral Program Getting You the Leads You Need?
    Which of our services enjoy the strongest financial profile? But even those that don’t can make informed referrals to your firm based on their grasp of your expertise, as well as share your content with others. If you have developed a referral marketing strategy , congratulations! Making Your Expertise Accessible. Strategic Content.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 25, 2016
    [Information, Profiling] The Danger of Not Having the Right Testing and Optimization Technology
    It needs to also aggregate customer data to help you bundle your audience into segments/profiles, which helps locate profitable opportunities and make informed hypotheses. Of course if I had used the word grave in front of it - grave danger , that would have really upped the hyperbolic scale. Oracle Marketing Cloud
  • SALES ENGINE  |  TUESDAY, MAY 24, 2016
    [Information, Profiling] How Content Becomes a Sales Conversation
    Sales reps are left to wade through this mountain of information, and they respond to it in one of two ways: 1. They put forth monumental work to pull out the golden nuggets of information for each prospective buyer (also known as the heroic effort approach). They do not feel engaged or understood, and their expectations are not met.
  • ANNUITAS  |  TUESDAY, MAY 24, 2016
    [Information, Profiling] Avoiding The Predictive Analytics #Fail In Demand Generation
    What data is predictive?  A starting place for structuring your demand generation data is building a progressive profiling model. You need to make sure the data you are using to predict is fully ‘predictive’ — i.e., that it is assembling a profile of your ideal buyer(s) and can discern critical path. Are you doing it?
  • MODERN B2B MARKETING  |  TUESDAY, MAY 24, 2016
    [Information, Profiling] 5 Ways to Boost B2B Sales Through LinkedIn Social Selling
    Here’s a basic example: From the short message above, you can tell that whoever the requestor is (me, in this case), really dove into the person’s profile and even pointed out that the person had something to gain by connecting—content they might be interested in! Add Prospective Customers and Share Their Content with Your Network. Sales b2
  • INFER  |  TUESDAY, MAY 24, 2016
    [Information, Profiling] Infer Announces Glance for Salesforce to Make Predictive Insights More Discoverable and Actionable
    Press Release: New capability delivers at-a-glance sales intelligence to inform more personalized and effective prospect conversations. Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, today announced a new sales and account intelligence application called Infer Glance. About Infer.
  • 6SENSE  |  MONDAY, MAY 23, 2016
    [Information, Profiling] Myth Busters: 4 Misconceptions About Predictive Intelligence
    As B2B marketers we’ve all had to grapple with well-informed buyers who can investigate your product, do comparison shopping and get deep into the decision-making process without ever filling out a form on your website or connecting with your sales team. I hope you find the below post useful. Now Acme Inc. Bingo! Or Or is it?
  • FATHOM  |  THURSDAY, MAY 19, 2016
    [Information, Profiling] This Week in Publish or Perish: Money or Engagement? YouTube vs. Facebook Live
    Video content is quickly becoming one of the most powerful ways to breakthrough information clutter. YouTube : One of YouTube’s strongest features is the fact that it allows users to create video libraries, which can be embedded on other websites or on social profiles, such as LinkedIn. Clutter and Discoverability. Engagement Rates.
  • SNAPAPP  |  THURSDAY, MAY 19, 2016
    [Information, Profiling] 3 Reasons Why No One Is Sharing Your Content
    In other words, if your content is not providing information that’s valuable enough for your audience’s audience , it won’t be shared. One way to perform audience research is to use interactive content to gather information. As an example, let’s say a profile on a famous basketball player appears on two different sites: ESPN and MTV.
  • CONTENT STANDARD  |  THURSDAY, MAY 19, 2016
    [Information, Profiling] 4 Tips for Sales Enablement: How a Moment of Panic Led to Better Salesforce Adoption
    Not all of the information is absorbed in that initial training since there’s a lot thrown at them. Add Social Information. You can view social information from your Leads and Contacts directly from Salesforce. Click the profile you’d like to connect or search for the lead using their Twitter handle.
  • CONTENT STANDARD  |  THURSDAY, MAY 19, 2016
    [Information, Profiling] 4 Tips for Sales Enablement: How a Moment of Panic Led to Better Salesforce Adoption
    Not all of the information is absorbed in that initial training since there’s a lot thrown at them. Add Social Information. You can view social information from your Leads and Contacts directly from Salesforce. Click the profile you’d like to connect or search for the lead using their Twitter handle.
  • HINGE MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Information, Profiling] Proven Business Growth Strategies
    Online resources like company websites, LinkedIn, and industry blogs give buyers an unprecedented depth of information and breadth of choice about providers. If you’re a salesperson, practice lead, business development specialist, or owner in the professional services space, there’s a very good chance you’re looking for real business growth.
  • VISUALLY  |  WEDNESDAY, MAY 18, 2016
    [Information, Profiling] How to Use Live Blogging In Your Content Strategy (and increase engagement!)
    Elections, breaking news events, protests, high-profile court cases, award ceremonies, red carpets, sports events, developing weather reports, anticipated TV premieres, Q&As, conferences, product launches – the list of live blogging opportunities is almost endless. Cover a high-profile event: The Grammys.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Information, Profiling] Personalization Makes Programmatic Advertising a Win-Win
    Even in the face of smarter programmatic advertising (software-created, specifically-targeted advertising) algorithms and massive databases storing information on industries, businesses, consumers, and everything in between, ads are still falling flat with your audience–where the use of ad blockers is clear evidence that something needs to change.
  • CAPTORA  |  TUESDAY, MAY 17, 2016
    [Information, Profiling] Want to Close the Digital Marketing Skills Gap? Focus on the Right Tech, Not Talent
    Marketing technology’s promise has always been about efficiency: do more with better information, more tools at your fingertips, and the ability to reach specific audiences. Many of the most prominent marketing tech companies were born out of this revolution — Marketo, Omniture, and Adobe Suite, to name a few. Image via Pexels .
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 17, 2016
    [Information, Profiling] 5 Key Steps to Consider When Guest Blogging
    Moz’s Open Site Explorer (OSE) tool allows us to enter a URL and view its link profile. The results returned from these searches, as seen in the image above, should lead you to a page with contact information. 3. List contact information. 4. Building relationships within the industry. Earning quality backlinks. Final Thoughts.
  • VIDYARD  |  TUESDAY, MAY 17, 2016
    [Information, Profiling] Everything You Need to Generate, Score, and Nurture Leads with Video
    The truth is, if you’re not gating your videos or providing opportunities to get to know your audience and capture their information throughout your video content, you’re missing out. How to use progressive profiling with video. We know. It’s called a change in mindset: using video for lead generation.  . Get the Guide. Email address*.
  • CONTENT STANDARD  |  TUESDAY, MAY 17, 2016
    [Information, Profiling] Will Digital Content Overload Kill Our Love for Nostalgia?
    Information Overload. But it’s possible digital content overload may be affecting the way we process information and make memories. Still, despite our wandering attention spans and constant data bombardment, humans remain prolific producers of our own digital information. Have you noticed the 90s resurgence lately?
  • HUBSPOT  |  MONDAY, MAY 16, 2016
    [Information, Profiling] The 5 Most Common Mistakes Made By Veteran Inbound Marketers
    Effective personas combine two elements: a clear ideal client profile and an in-depth review of the key people you want to talk with. For example, we worked with a company that sold HR information systems and in their case, the IT manager was the negative persona. figured that for multi-year veterans, personas would be a given.
  • INFER  |  MONDAY, MAY 16, 2016
    [Information, Profiling] The Risks of Blending Customer Signals from Disparate Sources
    Originally Posted on Data Informed. Fit modeling data, on the other hand, is generally static in nature – providing an everlasting profile about each lead – and these two signal types do not mix well. t can be tempting to merge them for a more comprehensive profile, but that approach brings some major pitfalls that many vendors overlook.
  • PUREB2B  |  SUNDAY, MAY 15, 2016
    [Information, Profiling] 5 Reasons Your Lead Generation Strategy is Not Working
    Create an audience profile. Capturing contact information is necessary for lead conversion. However, most businesses aren’t successful at it because they fail to provide that one extra piece of value to entice the lead into handing over their information. In business, failure is always an option. You Have No Promotional Game.
  • PUREB2B  |  SUNDAY, MAY 15, 2016
    [Information, Profiling] 5 Reasons Your Lead Generation Strategy is Not Working
    Create an audience profile. Capturing contact information is necessary for lead conversion. However, most businesses aren’t successful at it because they fail to provide that one extra piece of value to entice the lead into handing over their information. In business, failure is always an option. You Have No Promotional Game.
  • LEADERSHIP  |  FRIDAY, MAY 13, 2016
    [Information, Profiling] Interesting Infographics: When and How to Update Your Social Media
    And, like everyone else, I’ve found that a number of the brands I follow seem to have a knack for getting the information that interests me on my newsfeed when I’m there to read it. Social media marketing is about more than just setting up a profile page and posting the occasional update. Try not to post after 8pm. 1-2 is optimal.
  • VIEWPOINT  |  FRIDAY, MAY 13, 2016
    [Information, Profiling] What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer
    20,000 companies with multiple contacts and verified technical environment information—but with no email addresses. Sales management opted for 20,000 companies with multiple contacts and verified technical environment information. For whatever reason (was it beneath him?) the CEO failed to step in and act. Define what a lead is.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 12, 2016
    [Information, Profiling] 10 Marketing Automation Tips for Personalisation and Contextualisation
    Marketing automation can help you see your customer as a whole person —putting the profile in your database in context with his or her social media accounts, business networking contacts, blogs,Tweets, and posts across the web. Many people never explore the full potential of marketing automation. And marketing automation is the key.
  • 6SENSE  |  TUESDAY, MAY 10, 2016
    [Information, Profiling] From Da Vinci to Data: The Heroes of Modern B2B Marketing
    believe we are stepping into a new paradigm, one informed by the convergence of new technical capabilities and the tangible, real world success stories that drive enthusiasm and investment from the masses. I was fascinated recently by a documentary I saw about a serial inventor, Dean Kaman, called “ SlingShot.” Yep – they sold leads.
  • VIDYARD  |  TUESDAY, MAY 10, 2016
    [Information, Profiling] How Lenovo Kept Things Simple, and Won a Markie
    They can give them that, but also tell them what stage of the buyer journey leads are at , tell them whether or not the lead is ready to buy, what kind of information they prefer, and what the best follow up might be. That’s the kind of information that contributes to faster deal cycles and more closed opportunities. Get the Guide.
  • AMPLIFINITY  |  TUESDAY, MAY 10, 2016
    [Information, Profiling] Why referral widgets fail to create long-term customer relationships
    With a one-night stand you gather hardly any information because you aren’t interested in having contact with the person again. Full profile of advocate data and program activity. The referral-centric approach vs. the advocate-centric approach. Both are a form of interaction but with different intentions and very different results.
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Information, Profiling] How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy
    Once your account is created, you'll want to take care of a few housekeeping things: Set up a profile picture. At HubSpot, we record the following information on each Story: Story Title: What are you calling this Story? Back in 2011, Snapchat was synonymous with risqué teen behavior. How to Setup Your Snapchat Account. Point and shoot!
  • VISUALLY  |  SUNDAY, MAY 8, 2016
    [Information, Profiling] The 7 Building Blocks of a Solid Content Marketing Plan
    One of the most important components of a solid content marketing plan is  audience profiling. Conduct in-depth analysis of your marketing targets to create a set of demographic profiles and buyer personas. Step 1: Create Demographic Profiles. Marketers are creating more content than ever. Define your vision for success.
  • NUSPARK  |  SATURDAY, MAY 7, 2016
    [Information, Profiling] LinkedIn for B2B Marketing and Sales: What’s Missing?
    In the same study, 68% of respondents strongly agree that B2B vendors would be better off curbing sales messages to improve the quality of their content, and a whopping 80% of decision makers prefer receiving company information in a series of articles versus an ad. Content marketing plays a prominent role, and for good reason. You bet!
  • 6SENSE  |  THURSDAY, MAY 5, 2016
    [Information, Profiling] How HP Uses 6sense to Find Customers in Active Buying Cycles
    HP, like many advanced B2B organizations, has used firmographic data, segmentation and buyer profiles to improve their marketing and sales outcomes. As the Vice President and Global Head of Marketing Analytics for HP, Kevin Bolden is always looking for that extra edge that data-driven insights can offer his marketing and sales teams. Latest
  • BIZNOLOGY  |  THURSDAY, MAY 5, 2016
    [Information, Profiling] New York’s happiest B2B database marketer
    The score is based on public information—Unilever’s Foundry program, for example—to grade the top 200 advertisers’ inventiveness, on a 1 to 5 scale.  . Q: How is your data housed and accessed?   . Your model should consider data in three buckets: Contact information, like email, address, and direct phone.  . It’s out of date.
  • HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Information, Profiling] Education Blogging 101: How to Attract More Students Online
    First, good blogs are regularly updated with with entertaining, informative content. Once you have all these new visitors to your blog and website, you have the opportunity to get their information into your marketing database. The blog visitor shares her email and other information with you in order to get this content. Great.
  • HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Information, Profiling] 6 Sneaky Places Brand Inconsistencies Hide (And How to Fix Them)
    This guide can include information such as what types of stock photos to use, whether or not to use oxford commas, and what language to avoid. These tips are used to inform blog content, so writers of all different backgrounds have a basic standard to follow. 2) Search Engine Results: Slack’s Organized Brand Guidelines. How to Fix It.
  • 3D2B  |  TUESDAY, MAY 3, 2016
    [Information, Profiling] The Essential Role of Telemarketing in Account Based Marketing
    Also, they can target accounts and individuals with customized information on the web. Account Profiling: Gaining Intelligence You’re not selling to a company because companies don’t buy. You can start to learn who’s who by reviewing profiles on LinkedIn, but you’ll only find the tip of the iceberg. There is no waste. Why Now?
  • VIDYARD  |  TUESDAY, MAY 3, 2016
    [Information, Profiling] 3 Ways to Squeeze More From Your Marketing Automation
    It’s hungry for leads, and information on those leads. That’s why you’re feeding it demographic information to build out stronger persona profiles, and why you’re watching every move your prospects make on your website and what content they’re consuming. Let’s face it: your marketing automation system is hungry. Get the Guide.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 3, 2016
    [Information, Profiling] Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis
    Factors such as site mergers and information architecture transitions may impact performance too. During the preliminary analysis of a recent prospect’s Google Analytics profile, we were initially puzzled when we realized year over year organic traffic performance was up significantly. Final Thoughts.
  • HUBSPOT  |  TUESDAY, MAY 3, 2016
    [Information, Profiling] Digital Does Not Mean "Just Build a Website"
    Ask your payment processors about their ability to vault credit card numbers, so you don’t have to re-ask for this information (think about how many times you used Amazon one-click buying on an impulse). Yet, the amount of information on the web is expected to increase by 500 percent in the next five years. Data support this. Media
  • VISUALLY  |  MONDAY, MAY 2, 2016
    [Information, Profiling] Meet the New Engage (and introduce your audience to awesome content)
    All this added functionality translates into more effective content that informs, educates, and entertains your audience. And, if capturing leads is a goal, take this one step further and capture the information you need through your content to build detailed profiles for site visitors. Introducing an Even Better Engage.
  • SNAPAPP  |  MONDAY, MAY 2, 2016
    [Information, Profiling] Press Release: SnapApp’s Spring 2016 Release Enables Interactive Content Marketing Campaigns in Four Easy Steps
    For example, users’ answers to prior questions can be redisplayed later in the experience, delivering a personalized experience that converts more new leads and provides more profile data for scoring and nurturing. FOR IMMEDIATE RELEASE. Click here to read more details on SnapApp Spring 2016 release. SnapApp Spring 2016 Enhancements.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Information, Profiling] 11 Helpful Resources for Improving Your Business Skills
    You can search your network on LinkedIn -- which means you'll first want to update and clean up your own LinkedIn profile. For these skills, which require absorption of new information, repetition, and practice, we recommend taking more formal approach. Whether or not business school is worth the investment is a hot topic these days.
  • AVITAGE  |  SUNDAY, MAY 1, 2016
    [Information, Profiling] Create relevant content based on personality profiles
    So why not create content based on personality profiles? But I had no idea how to use that information to help me sell. It informs my communication. The post Create relevant content based on personality profiles appeared first on Avitage. We know relevance resonates. could read their personality and peculiarities.
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