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Top 10 Email Marketing Tips for Financial Services

SendX

Source: Freepik Is email marketing actually useful for financial services? You have the names of all those people as well as some amount of information about them that you can use to make the message personal to them. Build Customers at All Levels Customers have varying levels of knowledge about your products, services, and business.

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Protect Your Brand From Phishing Emails This Thanksgiving, Black Friday, & Cyber Monday

Martech Advisor

But email frauds like phishing emails, too, have risen over the past few years putting customers at risk and brand identity at stake. So how can brands tackle phishing emails this Thanksgiving, Black Friday, and Cyber Monday? This makes the phish harder to detect among the flood of legitimate marketing emails.

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5 Key Elements of Customer Data Privacy

Martech Advisor

Data privacy has been a huge concern among online consumers, especially after data breaches by big companies like Facebook, Dropbox, and LinkedIn. Abhishek Talreja, Founder of Prolific Content Marketing, figures out how marketing leaders can take charge and allay all types of customer fears about the safety of their private information.

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Training Your Workforce for ChatGPT: A Comprehensive Guide

Convince & Convert

For example, your Customer Service team can use AI tools to quickly gather information and troubleshoot customer issues, but having a process defined for them will help mitigate potential issues while maintaining accuracy and high quality support. Phishing attacks are easier than ever, even for non-native English speakers.

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Email marketing strategy: A marketer’s guide

Martech

The key factors: Element groups Compliance Trust Infrastructure Audience Content Toxins Traps Experimental Compliance Compliance has emerged as one of the most essential factors to consider in your email marketing strategy, especially in the face of growing privacy and accessibility concerns.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

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Data Masking? 4 Best Practices to Get Started

Salesforce Marketing Cloud

Phishing, ransomware, and denial of service (DOS) attacks are some of the common ways cybercriminals lure and attack their victims, and are all top concerns for IT executives. Protect your most sensitive data Keep all of your information in one place, and choose how to mask the data you need secured. Let’s find out how.