B2B Memes

NOVEMBER 15, 2011

” For the most part, he’s talking to marketers, trying to get them to focus on the information their customers need rather than what the marketers most want to talk about: themselves. The Perils of Corporate-Personal Twitter Names. One of my favorite Joe Pulizzi sayings is “ it’s not about you.”

Twitter 100

Twitter Transparency Promotion Studies 100

B2B Memes

MARCH 11, 2011

Maureen Alley: Never tweet what you wouldn't say in person. Do you use your personal twitter account (@MaureenEditor) in your professional role as editor of Residential Design + Build ? I don’t believe there is much of a distinction between personal and professional when it comes to the Web. Absolutely. It’s very fluid.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

OCTOBER 8, 2010

Your background may be in print, but you must stop thinking of yourself as a print person. By now, most B2B journalists have heard of the concept of personal branding, and the majority of those are probably still uncomfortable with it. Unless your goal is to become a museum piece, you will need to be open to all types of media.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

MAY 15, 2012

Next Monday I’ll be sharing my ideas on this topic at the annual meeting of the Specialized Information Publishers Association (SIPA) in Washington, DC. Personal vs. Corporate: Six New-Media Principles, No. As regular readers of this blog will know, one of my frequent topics here is surviving the new-media revolution.

Media 100

Media Social Media Personalization Content 100

B2B Memes

DECEMBER 1, 2011

Related posts: Information Also Wants to Be Expensive. Making Paying for Content More Personal. The longer traditional media thinks in terms of how they can make their customers do things, the closer they are to extinction. Publishers and the iPad: No Future in Control.

Ad Exchange 100

Ad Exchange Custom Publishing Distribution Media 100

B2B Memes

DECEMBER 1, 2010

Any information you have to share has most likely been published elsewhere, and more than once. In other words, it matters who puts the content together, and what personal insight they add to it. Their value to me is not in the news or issues that they cover, but the way they cover them, their unique, personal perspectives.

Content 100

Content Thought Leadership Statistics Twitter 100

B2B Memes

JUNE 22, 2010

Rather, they expect some personal reflection, an unvarnished and informal expression of an idea. Blogs are less critical, because they constitute a different class of discourse. Most people do not expect blogs to be carefully articulated legal documents or corporate position statements.

Ethics 100

Ethics Class Social Media Tagging 100

B2B Memes

NOVEMBER 29, 2011

But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing. A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing.

Content 100

Content PR Social Media Ethics 100

B2B Memes

SEPTEMBER 9, 2010

Hundreds of hours of work goes into building our content sets to ensure that the very best information is sorted and categorized. Will that person typically create content as well, or just curate and commission it? Is there a significant element of personalization or social input in the technology? Not at this moment.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

MAY 11, 2011

But what if the person who made the point was you ? One of the findings of Edelman’s 2011 “ Trust Barometer ” is, as Krishna De puts it , that “the more we hear something, the more likely we are to believe it—59% of respondents will believe the information they receive if they hear it 3 – 5 times.”. So what do you do now?

Blogger 100

Blogger Communities Examples Relevance 100

B2B Memes

OCTOBER 19, 2010

Realistically, the average editor is probably the last person you would want to sell advertising. But that answer should also be informed by an understanding and appreciation of business, both the editor’s and the advertiser’s. I admire the plain speaking, but my first reaction was, Are you nuts?

Ethics 100

Ethics Transparency Blogger Advertisements 100

B2B Memes

NOVEMBER 4, 2011

As he says, “If you didn’t hear the person say something, you should probably attribute the quote not only to the speaker but to the medium that reported it.” New Paltz, NY), said … ” That would be followed all too often by other background information before the key point of the story would be raised.

Transparency 100

Transparency Ethics Press Guidelines 100

B2B Memes

OCTOBER 19, 2012

In Sarah Lacy’s recent review of Circa , a new iPhone news app, she identifies and critiques three innovations in the way it presents news information. Its content is atomized, aggregated, and personalized. In any case, even with the best writers, one publication cannot come close to meeting the information needs of its readers.

Aggregators 100

Aggregators B2B Content Analysis 100

B2B Memes

OCTOBER 21, 2011

Just as it has muddled the distinction between professional and personal, and between home life and work life, just as it has confusingly merged the roles of reader, advertiser, and publisher, so it has blurred the traditional line between trade and consumer publishing. It hasn’t so much erased the differences as smudged them.

B to B 100

B to B Media B2B Ethics 100