The Point

OCTOBER 29, 2021

One of the biggest current trends in Account-Based Marketing (ABM) is the integration of chat technology and personalized conversations to identify, engage, and capture prospects from targeted accounts. Driving Blog & Newsletter Subscriptions. Check out our recent Webinar on …”). Events like Webinars are one example.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Marketing Insider Group

MAY 30, 2023

We’ve tried it all: Creating blog outlines Suggesting copy for LinkedIn posts Finding inspiration for blog article introductions Transcribing video content and webinars Writing keyword-focused meta-descriptions The Verdict There are definitely pros and cons to asking AI tools for marketing advice. Personalize content.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

BOP Design

MARCH 10, 2020

Your B2B email newsletter is a critical element in the digital marketing communication mix but is often deprioritized or overlooked. For our clients that regularly send newsletters, it’s not uncommon for them to get a new business opportunity every time they send it out. How to Provide Value in Your Newsletter.

Newsletter 80

Newsletter B2B Thought Leadership B2B Thought Leadership 80

Litmus

SEPTEMBER 23, 2019

All email marketers know that “Hello {{First Name}}” is email personalization. But it doesn’t feel like really good personalization. Brands that have truly mastered the art of email personalization don’t just call their subscribers by name, but use data to fuel campaigns that truly create real value and delight the reader.

Webinar Metrics 45

Webinar Metrics Personalization Budget Programs Peer-to-peer 45

KoMarketing Associates

JULY 3, 2018

Personalization is a content marketing tactic that can help reel in customers and prospects, but how many marketers are actually utilizing this method? According to the “2018 Connectivity Report” from Widen, 28 percent of marketers claim that personalizing the customer experience is what their organization is most focused on this year.

Marketing AI 147

Marketing AI Personalization Peer-to-peer Advertising Agencies 147

Golden Spiral

JANUARY 31, 2019

If you feel like nearly everyone’s got an email newsletter, you’re not wrong. billion email accounts in the world, it makes sense that nearly 70% of businesses use email marketing and send regular newsletters or product updates. The Foundation for Newsletter List Building. With over 4.3 That’s a lot of competition!

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Litmus

NOVEMBER 23, 2021

Watch the webinar recording and read the Q&A below. A key part of that journey is customers asking questions or seeking out content and information about purchases they just made. What are some of the pitfalls of personalization and how do you navigate the increasing demand for it? Missed the live conversation?

Webinar Metrics 81

Webinar Metrics Planning Privacy Protection Best Practices 81

Act-On

DECEMBER 19, 2023

Make an exception if your brand is a person’s name, e.g., Charles Schwab. You might also make an exception if using a person’s name really fits your message. For instance, maybe you have a webinar coming up and one of your executives is speaking.

Email Marketing 190

Email Marketing Practices Deliverability Best Practices 190

PureB2B

JUNE 9, 2022

A successful, personalized advertising campaign requires data. Knowing basic but key information about your target audience enables you to customize campaigns, resulting in potentially higher conversion rates and, ultimately, more revenue. Why Personalization Is Important for B2B Marketing Campaigns. It’s that simple.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

The Point

OCTOBER 22, 2020

My response: We typically design nurture programs for inbound leads like content syndication in 2 stages, as follows: 1) quickly determining if the person has an immediate need or otherwise merits sales follow-up; and then. Focus on information that delivers real value vs. emails that ask: “are you ready to buy yet?”.

Sales Qualified Leads 227

Sales Qualified Leads Lead Scoring Lead Ranking Lead 227

Marketing Insider Group

MAY 2, 2023

You’re probably already familiar with first-party data – the information gathered directly from customers’ interactions with your brand. With zero-party data, consumers are handing you their personal information on a silver platter. What Is First-Party Data?

ROI 232

ROI Webinar Metrics Privacy Content 232

Trade Press Services Newsletter

OCTOBER 6, 2022

Podcasts are easy to record and require little production costs while delivering an informative and entertaining experience for the listener. Webinars Webinar marketing exploded during the height of the COVID pandemic when brands needed a virtual way to connect with their audiences.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Salesforce Marketing Cloud

DECEMBER 8, 2023

A thoughtful email marketing strategy provides customers with interesting and valuable information to make smarter purchasing decisions. Email marketing helps you drive conversions and revenue by delivering quality information that helps your customers achieve their goals. And that personalization is very powerful.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Litmus

MARCH 19, 2020

In this webinar, we shared the email marketing best practices that help you stay connected with your audience in uncertain times, along with some of our favorite examples of brands that have mastered the art of sending empathetic, personal, and helpful emails in times of crisis. Didn’t have a chance to watch the webinar live?

Webinar Metrics 94

Webinar Metrics Email Marketing Practices Planning 94

Martech

FEBRUARY 19, 2024

This guarantees consistency and efficiency across similar projects like webinars, newsletters, blog posts, etc. Individual dashboards: Team members can create their own personal dashboards to stay on top of their current and upcoming projects, tasks waiting for review or approval and any mentions they receive.

Work Management 118

Work Management Marketing Management Resource Management Allocation 118

ActiveDEMAND

MARCH 20, 2020

Event promotion companies should be actively promoting webinar services to their clients because there’s a lot of relevant information about running a webinar that event companies can share. With that in mind, we thought we’d share our recipe on how we do webinars. Pre-Work prior to Webinar date being finalized.

Webinar Metrics 61

Webinar Metrics Auto Responder Work Management Marketing Management 61

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic.

Webinar Metrics 101

Webinar Metrics Tips Marketing Automation Services Thought Leadership 101

BOP Design

APRIL 19, 2021

There are three main categories of B2B emails, these include: Informative Emails. Newsletters. Informative B2B Emails. What do we mean by informative? Aren’t all emails informative by nature? Personalization of this type of email is also appropriate. B2B Email Marketing Newsletter.

Email Marketing 131

Email Marketing B2B Marketing Planning B2B 131

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Content that addresses today’s topics showcases well-informed, advanced expertise and connects authors with the networks, stakeholders, and prospects who need their insights most.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

SnapApp

SEPTEMBER 12, 2017

In this post, we’ll dive into some email newsletter best practices and then look at how you can tie in interactive content to drive clicks within your email marketing efforts. . Because the email setting is more personal than social media, you have an opportunity to build relationships, so use a tone and words that resonate emotionally.

Newsletter 80

Newsletter Webinar Metrics Top of Funnel Click Rate 80

SalesIntel

AUGUST 21, 2023

That’s where personalization for B2B marketing campaigns comes in handy. Research indicates that 97% of marketers see better results when they implement personalization in their marketing efforts. In this article, we’ll look at the benefits of personalization, some best practices, and more. What is Marketing Personalization?

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Valasys

APRIL 22, 2024

A deeper dive into these lead harvesting methods includes: Content marketing: Create valuable and informative content to attract and educate potential customers. Website Opt-in Forms: Offer valuable content such as e-books or webinars in exchange for email addresses, building a permission-based list. ebooks, webinars).

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

Litmus

APRIL 2, 2021

We’ve highlighted a few key takeaways on themes of internal relationship building, personalization, and the importance of human elements in machine learning. Personalized, 1:1 experiences extend beyond data points. but companies are still struggling to deliver on truly personalized experiences. Get on the list ?.

Webinar Metrics 55

Webinar Metrics Paid Search Agency Advertising Agencies Work Management 55

Contently

DECEMBER 13, 2022

It can take time for people to take the leap and buy a product or even fill out a request for more information. Even lower in the funnel, conversion might entail scheduling a demo, attending a webinar or event, or making a repeat purchase. Including recently published content in a regular newsletter sent out to your audience.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Televerde

APRIL 30, 2024

In practice, contact acquisition involves gathering essential information from prospects—names, email addresses, company information, and more—to facilitate direct and personalized communication at every stage of their buying journey. Implementing technology tools like CRM systems and AI supports contact acquisition at scale.

Acquisitions 52

Acquisitions Contacts Paid Content Process 52

ConvertKit

JANUARY 17, 2020

You're running your first webinar. You take a deep breath, join the webinar room…. Sure, webinars are a tried and true marketing strategy for educating your audience, creating a personal connection, and promoting your products and services without feeling icky. That's where your webinar landing page comes in.

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

PureB2B

APRIL 20, 2017

Personalization has proven to be a highly effective marketing strategy. In fact, Infosys reported 59% of consumers say that personalization influences their shopping decision. Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business.

Personalization 88

Personalization Planning Marketing & Strategy Banner Ads 88

ClearVoice

DECEMBER 18, 2023

Fact: To run successful ABM campaigns, there are certain challenges you need to deal with, such as personalization, engagement, and conversion issues. Personalization Challenges Successful ABM campaigns depend on personalized communication tailored to each prospect’s specific needs.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

sagefrog

FEBRUARY 7, 2024

This enhances the customer experience by providing swift and accurate information and frees up valuable human resources to focus on more complex and strategic aspects of social media engagement. You can maintain engagement with potential customers through blog posts, videos, webinars, websites, and other interactive experiences.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Litmus

OCTOBER 14, 2022

Educational and informational emails that let them explore more about your business. Personalized or segmented emails with more information about the topics they have indicated they are interested in. Email invites to webinars or events so they can hear more about what your product or service has to offer. Get Your Guide.

Marketing Funnels 95

Marketing Funnels Top of Funnel Email Marketing Webinar Metrics 95

Convince & Convert

APRIL 25, 2016

Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Now let’s get into more specifics on how you can keep your audience engaged once they show up for your webinar.

Webinar Metrics 96

Webinar Metrics Case Studies Case Study Tips 96

Televerde

SEPTEMBER 18, 2019

For most, we’ve experienced a spectrum of webinar quality. There are fantastic webinars, which leave us feeling ready to conquer the world. Then there are lackluster webinars, which are kind of ‘meh’ and leave much to be desired in terms of actionable takeaways. What are your webinar pet peeves?

Webinar Metrics 45

Webinar Metrics Top of Funnel Webcast Stats 45

Contently

DECEMBER 3, 2019

The most common types are whitepapers, reports, and webinars. Presumably, if they are interested enough to fill out a form with their personal information, they may want to buy something from you. You have to make it explicitly clear what you’re going to do with their contact information. Educational courses.

Top of Funnel 109

Top of Funnel Content Webinar Metrics Landing Pages 109

SmartBug Media

JULY 22, 2020

Without traditional lead sources like in-person events, many marketing and sales professionals are facing a shortage of leads and rising concerns about meeting revenue targets and occupancy goals. Personalize Your Content. Marketing automation in senior care helps you personalize your lead generation efforts. A thank you page.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Litmus

OCTOBER 24, 2019

Segmentation and personalization in email make the message more relevant and, ultimately, more effective. Plus, personalization can make your brand stand out in a vast sea of competitors. Wouldn’t your conversation (and relationship) with the person who made the interaction specific to you stand out more? Here’s what they said.

Email Marketing 55

Email Marketing Personalization Planning Paid Search Agency 55

Martech

NOVEMBER 9, 2022

That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. Note to event organizers: Only 9% said in-person conferences. That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022.

Advertising Channels 128

Advertising Channels B2B Marketing Planning B2B 128

Liveintent

DECEMBER 8, 2020

It’s a singular event that is disorienting for everyone, including marketers and publishers who use email newsletters to strengthen relationships with audiences. ” eMarketer · The Ad Platform: Advertising in the Personal, Permissioned Environment of Email | Sep 2, 2020. Build on the success of content.

Webinar Metrics 126

Webinar Metrics Ad Frequency Marketing & Strategy Emarketing 126