Anything Goes Marketing

NOVEMBER 16, 2008

Reuse your email newsletters by ensuring they are posted on your website. This is a simple one but it's surprising how many e-newsletters remain only in email format. You should even consider creating a blog and reposting your newsletter articles on it. I would recommend to post in on your website and even create an RSS feed.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JANUARY 26, 2010

Provide this information in plain English with compelling reasons for people to do business with you. Provide multiple ways to access relevant information with minimal clicks. As the decision maker or a business owner, you may not have the time to go hunting online for the right information or read a 50-page eBook.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 24, 2009

REVEAL Adding a personal experience helps to humanize your content. Studies have shown that people retain information quicker and longer when you engage their visual senses. Then I expand the bullet points into complete paragraphs. No one likes to read text that sounds like a sermon. I print my copy and then read it back to myself.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

APRIL 30, 2010

Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. With a majority of marketing efforts going digital, that means even more content is needed. Designing content for 1X use is wasteful. Refresh - Content gets stale over time.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JULY 14, 2010

I searched Wikipedia for information but couldn’t find an exact definition. Rohit may be the first person to have coined the term “content curator.” in Museum Studies, but the idea of acting as a curator of information to post on our website for the benefit of our clients and customers is extremely interesting.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

JULY 6, 2010

The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., Thank you for a very informative post. I have come across two tools for helping you dig deeper and create marketing content that focuses on benefits over features. I found this one from Michael Fortin’s blog.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Digital marketing has also changed how industrial and technical buyers behave, search and consume information that they need at different stages of the buy cycle. The first type uses a self-serve model and is typically completed in the very first sales interaction, be it in person or online. I service industrial companies, as you do.

Social Media 60

Social Media Social Marketing Media Planning 60

Directive Agency

APRIL 19, 2017

It’s vital that you can identify where your end customer consumes information and how to promote your content directly to them. Personal Profile Shares for LinkedIn. This may seem like an afterthought, but don’t forget to promote the post via your own, personal social media profiles as well.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

Anything Goes Marketing

MARCH 9, 2008

You may recall I blogged about a concept called the Blogletter (combo of email newsletter and blog posts). Here's the truth - the blogletter will be arriving very soon and will revolutionize the way some companies can create and execute an email newsletter or any email campaign. Other advantages? Is it worth trying?

RSS 100

RSS Email Marketing Trends Planning 100

Webinato

SEPTEMBER 9, 2015

In a physical marketing seminar as an example, your goals may be to have 40% of attendants register for your newsletter and say 10% purchase your product or service at the event. A certain comport level must be reached for a person to willingly take a step. Any sound marketing project requires predefined goals. Interactivity.

Conversion Rate 40

Conversion Rate Webinar Metrics Conversion Work Management 40

Convince & Convert

SEPTEMBER 21, 2010

It’s about having a strategy for making your company or organization more like a person and less like a machine. Everything from supply chain management, product design, customer service, accounting and beyond can be informed through analysing the data collected through your social media strategy. It’s about humanization.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

NOVEMBER 1, 2010

You are welcome to participate and critique, praise, extend, or correct the information and opinions found on this blog. Email and e-newsletters use now equals tradeshows in popular use. Not surprising that Web sites dominate marketing mix popularity, but most lack basic building blocks needed to build customer relationships.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

WebMarketCentral

JANUARY 11, 2010

Staying in touch with customers on Twitter is not only more real-time than many other techniques, it's also far more cost-effective than direct mail, attending trade shows, picking up the phone, or even maintaining a customer newsletter. To Give the Business a Personality Business websites are, necessarily, one-to-many communication.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Covering social media business strategy and personal power. Newsletters. I state my company’s primary functions in the first sentence of my current role, so that people can see what I’m bringing to the table alongside my own personal skills. They recommend that you only connect with people you know well personally.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Convince & Convert

JULY 20, 2012

At one point, Digg was the poster child for Social Media and Web 2.0 DJ Waldow: Part of that is from an e-mail list, part of that is because of, if you want to get into the really fuzzy personal brand stuff, too. DJ Waldow: No comment. Eric: So, you do bring up a good point. Digg, it’s more of like the demise of Digg.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Buzz Marketing for Technology

JUNE 27, 2008

Newsletters |. Personal IT Organization Enterprise Partner/Vendor. Web Services. NEWSLETTERS. More Newsletters. While this may be a wonderful way to bring new ideas into the firm, it also exposes proprietary information as workers seek to more fully define the problem space theyâ??re src = [link]. }.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Online Marketing Institute

JUNE 15, 2009

Ask them what they want and provide personalized pitches and story ideas that clearly indicate you’ve made an effort to understand what they write about. Sandwich that summary with a personalized message and you may just get somewhere. Keep it small, relevant and personal. Don’t play bloggers like a numbers game.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Industrial Marketing Today

OCTOBER 26, 2009

High bounce rate — is the percentage of single-page visits or visits in which the person left your site from the entry page. A Home page is great for attracting prospects at the top of the sales funnel that may have found your site using generic search terms and are just looking for information on companies in your market.

Traffic 60

Traffic Lead Ranking Lead Scoring Top of Funnel 60

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Convince & Convert

JULY 8, 2010

Robert Scoble argued that email faced deletion at the hands of Web 2.0 John Dvorak declared that email was a “carcass on the side of the information highway, rotting away.” As others have said, the email address is sort of your SS# on the web. It lets them know that there's a real person associated with the account.

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Buzz Marketing for Technology

JULY 22, 2008

E-Newsletters. For readers of my subscription-based journal, The Information Advisor , it serves as an online supplement to the March 2007 Knowledge Management Supplement article â??Social I also had much more control in formatting when saving a page; and had an option to forward the page to another person as well. Periodicals.

Enterprise Management 100

Enterprise Management Work Management RSS Tagging 100

Marketing Insider Group

SEPTEMBER 30, 2010

Five years into my early sales career, I realized that I was a mildly successful sales person mainly because I focused on relationships, not selling. Gather Sales’ Marketplace Insights: which starts with information gathering and ends with sales validation of any marketing plan. And…Marketing needed lots of help. What is a salespage?

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) I could not agree more with these predictions. (1)

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

JUNE 22, 2009

Read more… Doug Kessler | June 11th, 2009 | 3 comments June 2009 Watch the Velocity web seminar on Content Marketing Stan just presented our web seminar with B2B Marketing magazine, called “Content Marketing: Thought Leadership in a Web 2.0 Seemed to go really well. I’m sure you’re not.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Hubspot

OCTOBER 9, 2012

The new media landscape has reshaped the ways in which audiences access information. For their daily information, online readers consult various sources, including newspaper sites, email, and social media. wrote in our LinkedIn discussion web presence strategist Linda Lovero-Waterhouse. 3) Citizen Journalism. 4) Copyright.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Industrial Marketing Today

AUGUST 24, 2010

You’d arm them with information about the marketplace. You’d arm them with information about your products and how people use them. Then you’d put that person in front of the audience and check with them.” She said, “Treat your website as if you were hiring a six-figure salesperson.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Anything Goes Marketing

FEBRUARY 21, 2009

Heather has some good tips to ensure that your information and call to action(s) is up to date. In the past, email recipients were used to receiving a text based email that had a simple message that thanked the subscriber for submitting their information. It provides relevant information, it's simple and to the point.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100

Buzz Marketing for Technology

OCTOBER 7, 2008

Research E-mail Newsletters. E-mail Newsletters. E-Business & Web 2.0. Personal Technology. Subscribe to our e-mail newsletters For more info on a specific newsletter, click the title. 40 years of the most authoritative source of news and information for IT leaders. Small Enterprise.

Enterprise Management 100

Enterprise Management Work Management Webcast Web 2.0 100

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Slow Enough to Succeed in Social Media?

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159