Webbiquity

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media success is based on content and trust. Except in rare cases (e.g., Trying to automate interaction.

Social Media 100

Social Media Allocation Media Marketing Automation Services 100

Convince & Convert

DECEMBER 29, 2015

There is a lot of research that goes into change, and there are several different theories. No one could find the information they needed because everything was in different places. So the first thing we did was consolidate all of these calendars and plans into one editorial calendar. The unknown is a big scary monster.

Social Media 100

Social Media Work Management Planning Custom Publishing 100

Sprout Social

JULY 6, 2022

Tech social media resources. 5 stats for social media marketers in the software industry. 4 overlooked B2B market research methods for understanding your customers. How to find your own best times to post on social media. Building your social media marketing strategy for 2022.

Twitter 102

Twitter Best Practices A/B testing Social Media 102

RDW Group

APRIL 19, 2016

“Our findings contradict the traditional belief that social media is a secondary influencer on purchasing decisions for B2B brands,” said Director of Research and Strategy Heather Wadlinger. Significantly for professionals ages 20-24, 19 percent identify social media as the most important when researching a new tool. .

Purchase 50

Purchase Work Management Marketing Management B2B 50

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Adobe Experience Cloud Blog

AUGUST 4, 2017

In this blog, I’ll outline three ways to help you choose the right social networks for your business. . As you’re jumping into the tactical details of your social media plan, it’s critical that you take the time to understand who your ideal audience is and what they care about. Pew Research Center.

Social Networks 134

Social Networks Stats Brand Identity Branding 134

Industrial Marketing Today

MAY 26, 2010

The stages are: Needs Awareness Research Consideration & Comparison Procurement The white paper then goes on to explain how industrial marketers must match their marketing content to the buyer’s stage in the buy cycle. There are plenty of charts and graphs too. You can download it from here (does require registration).

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JUNE 19, 2010

And they use different sources to get their information. The chart below from a research study done by Forrester illustrates this point very clearly. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

AUGUST 24, 2009

RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. I use it to research key words/phrases that people are using to search for answers to their particular problem. You’d be surprised how many different ideas and variations you can get from your initial thought after doing your research.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 12, 2010

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. With free membership open to all women, JaneNation combines social networking with opinion collection. Social media success. Social media success.

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Industrial Marketing Today

SEPTEMBER 3, 2010

According to Jeff Ogden, the Fearless Competitor , you are going to need two critical pieces of information to conduct a content audit. There is plenty of information out there about buyer personas. And in a complex industrial buy cycle, things can get well…complicated. Read The Anatomy of a Great Web Persona by Brian Massey.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. If you feel stuck for ideas, you can type in the URL of your closest competitor’s website into the research tool, select website content and let Google do the work for you.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

MAY 21, 2010

Research keywords and phrases used by your prospects and write blog posts with headlines that use those words and phrases. Capture visitor information – Implement a method to capture visitor information from your business blog. It has to be a value exchange for people to give up their contact information to you.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. The shelf life of your content is pretty short because new information is generated very quickly on the Internet.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

APRIL 30, 2010

Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. For example, if you reference research conducted a year ago, is there a new source that will increase relevance? Designing content for 1X use is wasteful.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

MAY 14, 2010

Once they find the correct part number, offer datasheets with performance characteristics, applications and tolerance information, include a way for the visitor to send a quick question to your engineering department and if applicable, add a “buy now” button to take advantage of online sales. Thanks for sharing!

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Convince & Convert

JUNE 2, 2010

We sure as hell don’t lack for information at this point. The killer app isn’t information, it’s curation. Instead of you having to go to Facebook to see what your friends are up to and what they think, that information can be exported and embedded so that it becomes omnipresent. 500+ TV channels.

Social Media 135

Social Media Media Curation Webinar Metrics 135

Industrial Marketing Today

JULY 20, 2010

Opportunity Development: Research, understand and distill the relevant industry-specific information, key issues and business needs in order to educate the company, especially the sales force, on the specific business requirements of a given market. According to Tim Riesterer of CMM Forum LLC (now part of Corporate Visions, Inc.),

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Industrial Marketing Today

JUNE 3, 2010

Harness that power by gathering all the information and then editing the material into cohesive content. Retrofitting optimization is much harder and it isn’t as effective as creating content from the ground up that is optimized for carefully researched keywords and phrases. They can wax eloquently and endlessly about their solution.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Hubspot

DECEMBER 9, 2011

According to Social Media Scientist Dan Zarrella’s latest research, tweets with self-reference get fewer retweets than those with other information. So be relevant, share good information, and don’t make it about yourself. Is it for market research? Source: Social Fresh ).

Social Media 28

Social Media Social Marketing Tips Media 28

Sprout Social

AUGUST 20, 2019

If you’re new to social media marketing, one of the biggest roadblocks to creating a social media calendar is knowing what to post. But having a long-term social media plan will help you set realistic goals and make the process of creating a content calendar more manageable.

Social Media 107

Social Media Work Management Media Curation 107

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. Good stuff.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

The ABM Agency

FEBRUARY 14, 2023

Identifying Target Accounts: The first step in selecting target accounts is researching potential customers to determine which ones are a good fit for your business. Developing a paid media plan that is tailored to ABM objectives is essential for reaching target accounts. to find companies that meet your criteria.

Account Based Marketing 52

Account Based Marketing Marketing AI Cost per Lead Marketing Strategy 52

Hubspot

APRIL 12, 2012

Just focus on meeting new people and getting your company information in front of them. Checking the list of other companies attending before an event can be a great way to plan for these meetings and be truly successful. 1) Plan for PR coverage. 3) Prepare for social sharing at the event.

Conference 28

Conference Work Management Network Marketing Trade Show 28

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? Whilst my site is very simple it was built from the outset to focus on the words brand, branding and more recently, social media. Thanks for the share.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

SEPTEMBER 20, 2010

Size Doesn’t Matter I’m also often asked about how social media execution differs between large and small companies. The difference is actually very small, as the goal of social media is to make big companies act like small ones. Thanks for sharing good support information for B2B social media.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Sprout Social

JULY 6, 2022

Social platforms are incredibly effective for staying in touch with current customers, allowing brands to create a community around their products and offer meaningful customer care using tools like Facebook Groups. Tech social media resources. 5 stats for social media marketers in the software industry.

Facebook 111

Facebook Best Practices A/B testing Social Media 111

Sprout Social

APRIL 13, 2022

This may be due to the highly regulated nature of the finance industry or, after performing their own social testing , businesses found their audiences aren’t looking for banking information on Instagram. Finance social media resources. 6 Social media tips for banks and financial institutions.

Best Practices 121

Best Practices A/B testing Work Management Social Media 121

Adobe Experience Cloud Blog

JANUARY 22, 2018

The flaw in this approach is that your target audience may actually be on another social media channel, so your efforts to save money may actually end up costing you potential customers. The best thing to do is market research. Not Creating a Social Media Plan or Strategy.

Startups 80

Startups Social Media Media Ideal Customer Profiles 80

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Thanks for sharing this information!

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

FEBRUARY 23, 2010

Conversely, many blogs are too community-oriented, taking an overly insider approach, given that new research from my friends and clients Compendium Blogware shows that search drives 60%+ of total traffic on 80%+ of corporate blogs. I’m constantly referring back to Forrester’s POST methodology when planning campaigns.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Social media scientist Dan Zarrella has some excellent research on social content best practices.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Outbound Engine

SEPTEMBER 3, 2019

Focuses your social media plan. Trying to keep up with constant social media changes can make your head spin. For example, this Instagram research shows the “best time to post” varies day by day. For example, this Instagram research shows the “best time to post” varies day by day.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Planning 40

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. John Dvorak declared that email was a “carcass on the side of the information highway, rotting away.” In fact, it’s quite telling that every single social network still requires members to sign-up with an email address.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129