Adobe Experience Cloud Blog

APRIL 12, 2011

by Maria Pergolino Market leaders require better ideas, information and unique thinking over their competitors, who may simply be regurgitating the same B2B marketing campaigns and statistics over and over. One way of evolving marketing ideas and staying ahead of the competition is to think like an entrepreneur.

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RSS Marketo Lead Nurturing Marketing & Strategy 48

Adobe Experience Cloud Blog

MARCH 31, 2011

by Maria Pergolino Today’s digital marketplace offers B2B marketing professionals a plethora of tools and channels to distribute messages. But the good news is there are a lot of opportunities in the marketplace and with a little creativity; a well written and distributed press release can turn into a successful marketing campaign.

Press 48

Press B2B Marketing Tips B2B 48

Adobe Experience Cloud Blog

JANUARY 26, 2011

by Maria Pergolino B2B marketing boils down to one all-important fact: It’s all about creating relationships. When you leverage the power of a positive reputation, you build your prospects’ confidence. When you provide this information first and foremost, prospects get reinforcement regarding the quality of your products or service.

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Linkedin Demand Generation Agencies B2B RSS 48

Adobe Experience Cloud Blog

MARCH 3, 2011

Communicate with prospects effectively. Send pertinent messages related to where your prospect is in the buying cycle offering them information to help move them from one stage to the next. Online marketing (such as search engine optimization and Pay Per Click) works best for inbound marketing.

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Sales Qualified Leads Lead Scoring Lead Ranking Buying Cycle 48

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

by Maria Pergolino Marketing studies have shown that 93% of B2B buyers begin their buying process using the Internet. Reassure your Prospect: Create an atmosphere that encourages users to part with their information without feeling like they are risking their privacy. Give them a reason to give you their information.

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Landing Pages Lead Generation Optimization Lead Scoring 48

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

Better alignment with marketing : The changes in buyer behavior have altered the sales process, as most buyers are no longer dependent on the company as the sole provider of product/service information. Better buyer understanding : The best sales forces will also work with marketing to better understand changing consumer profiles.

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Top of Funnel Forecasting Digital Marketing Funnels Sales Qualified Leads 48

Adobe Experience Cloud Blog

FEBRUARY 16, 2011

by Maria Pergolino Originally thought to be more effective for B2C markets, mobile email marketing is fast becoming an effective way to communicate with B2B prospects and boost lead generation. To truly become effective, marketers must understand and implement best practices for mobile marketing to produce quantifiable results.

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Mobile Marketing Email Marketing Paid Search Agency RSS 48

Adobe Experience Cloud Blog

SEPTEMBER 14, 2010

While some marketers struggle to create enough content, many marketers are challenged with content that is out of date, out of place or inappropriate for the target audience. This is a great way for companies who have lots of information, but not a lot of structured content, available for their prospects.

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Optimization Content Marketing RSS Trade Show 48

Adobe Experience Cloud Blog

MARCH 7, 2011

by Bill Binch To create the best lead generation process, you’ve got to keep sales and marketing on the same page. There is a continuing challenge for marketing to fill the sales lead coffers. But before marketing can bring in the right leads for sales to close, both need to agree on what constitutes a qualified sales lead.

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Top of Funnel Lead Scoring Lead Ranking Marketing Management 48

Adobe Experience Cloud Blog

MAY 13, 2010

Marketers spend a lot of time (and money) delivering leads to sales teams. Repeated phone calls: There’s a firm line between nurturing a sales lead and harassing a prospect that all marketers have to respect. Up to 95% of qualified prospects on your site are there to research and not yet ready to speak with a sales rep.

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Sales Qualified Leads High Quality Lead Sales Leads Lead Scoring 48

Adobe Experience Cloud Blog

JUNE 27, 2010

The days are long gone when sales representatives could rely on their ability to “read” prospects to make the sale, thanks to buyers researching their purchases online. Progress beyond tracking and reporting on prospect information, and instead become integral parts of communities.

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CRM Marketing Management Jigsaw Web 2.0 48

Adobe Experience Cloud Blog

MARCH 18, 2011

Many companies will be expanding into and testing new markets by adding remote sales people. While adding remote salespeople is a lower-cost way to enter a new market, it does come with its share of management challenges. This allows them to schedule online meetings with their clients/prospects, make presentations and deliver training.

Marketing Management 48

Marketing Management Lead Scoring Lead Ranking B2B Sales 48

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow. But that makes the acquisition still more intriguing.

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Marketing Management Acquisitions Social Media Marketing Automation Services 120

Adobe Experience Cloud Blog

NOVEMBER 28, 2011

You built your company Facebook page, LinkedIn and Twitter accounts and you sat back and waited for the prospects to bang down your door. Your keywords are the unique footprints prospects can follow to your brand. Give us too much information and we might want to turn away. Inform them about new trends and industry updates.

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Demand Generation Social Media Demand Generation 48

Adobe Experience Cloud Blog

SEPTEMBER 1, 2010

He talked about the changing roles of marketing and sales in today’s modern revenue cycle, and shared tips for how CMOs can change use marketing analytics to earn a seat at the revenue table. The trouble is, talking about marketing analytics is hard. Here at Marketo, we believe all of this is changing.

Lead Ranking 48

Lead Ranking Lead Scoring Marketo Paid Search Agency 48

Adobe Experience Cloud Blog

SEPTEMBER 27, 2010

No matter what your role in B2B marketing , inspiration is something we can all use. Dianna Huff : Engagement versus page views is a new way of thinking about marketing, one that requires a complete mind shift. Except your audience is most likely your customer base and prospects.

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B2B Marketing B2B Paid Search Agency Word of Mouth 48

Adobe Experience Cloud Blog

APRIL 19, 2011

by Maria Pergolino B2B social media marketing involves a carefully planned mix across multiple channels to build relationships and increase lead generation. To ensure the most effective return on Twitter, consider the following 9 tips for B2B marketing success: 1. The same holds true when developing strategies for Twitter.

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Twitter B2B Marketing Tips Planning 48

Adobe Experience Cloud Blog

FEBRUARY 7, 2011

by Maria Pergolino Today, many marketers look to jump on the B2B social media bandwagon while expecting a simple integration with current B2B marketing efforts. Barriers to successful implementation include simple, and sometimes complex, problems to resolve for many marketers. Will one of your creative campaigns go viral?

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Barriers Social Media Social Marketing B2B Marketing 48

Adobe Experience Cloud Blog

MAY 30, 2010

Doesn’t your B2B marketing strategy deserve a makeover? As we wrap up the first quarter, try out these 5 ideas to improve your B2B marketing strategy: 1. Find new ways to integrate marketing channels. For example, marketing efforts that focus on email marketing can incorporate social networking channels to maximize reach.

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B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 48

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation. Marketing Automation.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Conveniently for us B2B marketers, video also conveys more information per minute than any other media platform. How video engages prospects throughout the buying cycle. by Jon Miller Online video is exploding.

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Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

This is why when a marketer brings back a list of leads, they only pick out a few to follow up with. So how do marketers find the right leads? Many marketers are now optimizing for search, but are you really getting all that you can out of your efforts? Content Marketing. This is where content marketing comes in.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. This blog draws on the heritage of my Forrester research.

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Marketing Mix Tactics Work Management Marketing Management 40

Adobe Experience Cloud Blog

JULY 7, 2010

For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices. Your knowledge of email marketing is very impressive.

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Email Marketing Trends Deliverability Tips 48

Sprout Social

JULY 20, 2022

If your marketing tech stack is a puzzle, then picture your enterprise social media tool as the final piece that pulls it all together. When searching for your company’s missing piece, an informed decision is the best decision. Defining your goals creates clarity, which leads to more informed decisions. Lead generation: Marketo.

Enterprise Management 79

Enterprise Management Digital Asset Management Work Management Social Media 79

SalesIntel

AUGUST 29, 2023

This database serves as the cornerstone of sales and marketing, allowing companies to focus on the appropriate target demographics, interact with key decision-makers, and initiate sales conversations. It allows you to uncover fresh prospects for your business.

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Ideal Customer Profiles Enterprise Management Marketing Automation Services Zoominfo 40

Oktopost

OCTOBER 26, 2020

But who likes a challenge more than a B2B marketer? To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. No two businesses are the same and no two social media marketing strategies are alike. Oktopost is the only social media management tool dedicated to B2B marketing.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

Industrial Marketing Today

OCTOBER 13, 2010

What does that have to do with lead generation and content marketing? Traditional lead generation tactics usually involves creating some valuable marketing content such as a white paper to use as a giveaway for the purpose of collecting names and email addresses. Trust me, there is a connection. Let me explain.

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Lead Ranking Marketing Qualified Leads Leads Lead 60

Adobe Experience Cloud Blog

FEBRUARY 14, 2011

by Maria Pergolino As marketing and sales teams align, both become more accountable to effectively managing leads within the pipeline. The ongoing changes in lead generation can overwhelm marketing and sales teams if it’s not organized and each team is unclear of its role. Dependable Database Efficiency. Quality Lead Generation.

Work Management 48

Work Management Marketing Management Lead Management Marketing Automation Services 48

Hinge Marketing

JANUARY 9, 2015

In professional services, over 80% of prospects will check out your website when considering engaging with a firm. Additionally, 65% of firms plan to increase online marketing spending, including new website projects and website redesigns. A system for managing a firm's communication and interaction with clients and prospects.

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CMS Development Marketing Websites Work Management Marketing Management 48

Online Marketing Institute

JANUARY 4, 2011

Email Marketing: Improve deliverability by deleting subscribers? " Jon Miller, Marketo Learn More Recent Comments Kirk Taylor : That’s great advice for anyone writing a blog. Sutton Anne Holland Brad Bortone Chris Heine Daniel Burstein David Kirkpatrick David Meerman Scott Jen Doyle Jeanne S.

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B to B Blogger B2B Thought Leadership RSS 40

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” Twitter Tools. ” Your Twitter Archive by Twitter Blog.

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Twitter Tips Tools Tactics 100

Adobe Experience Cloud Blog

JUNE 13, 2010

As marketers, we thrive off data visualization using graphics, charts and images to educate ourselves and tell our stories. Whether your B2B marketing efforts can use more information on social media, content marketing or demographics, your marketing mix can’t afford to go without these 5 useful infographics: 1.

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B2B Marketing B2B RSS Marketo 48

Content Standard

NOVEMBER 3, 2015

When used correctly, email marketing is cost-effective and powerful. According to Econsultancy, email marketing was ranked as the best channel in terms of ROI (68 percent), an increase of 3 percent from last year. The same study found that, on average, companies are attributing 23 percent of their total sales to email marketing.

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ROI Email Marketing Marketing Management Marketing Automation Services 41

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

The next interview in our B2B Marketing thought leader interview series is with Paul Dunay of the Buzz Marketing for Technology blog and podcast. Paul has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco.

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Thought Leadership Buzz BtoB Wiki 48

Content Standard

NOVEMBER 3, 2015

When used correctly, email marketing is cost-effective and powerful. According to Econsultancy, email marketing was ranked as the best channel in terms of ROI (68 percent), increasing 3 percent from last year. The same study found that, on average, companies are attributing 23 percent of their total sales to email marketing.

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40

Convince & Convert

FEBRUARY 16, 2012

Read on for insights from Justin, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: are people comfortable giving their credit card information to social media sites?). The RSS feed is: [link]. Eric : Nobody can kill the goose that lays the golden egg faster than a marketer.

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Enterprise Management Work Management Social Media Marketing Management 115