Paul Gillin

DECEMBER 12, 2013

Marketing’s big miss (BtoB magazine). Repackage (BtoB magazine). Earned media is more valuable because people volunteer to share your information. These publishers eschew search optimization in favor of creating content that people want to share. From an SEO perspective, they do a lot of things wrong. Short on content?

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Paul Gillin

JANUARY 24, 2013

Paul is a columnist for BtoB magazine and a director of the Society for New Communications Research. Among his awards are Ernst & Young’s Pacific Northwest Entrepreneur of the Year and the Leader Award from CRM magazine. Contact information: Paul Gillin. He blogs at PaulGillin.com and NewspaperDeathWatch.com. 508-656-0734.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

MAY 25, 2010

I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

JANUARY 25, 2012

Each company matches its offer to its goal, whether it’s a free trial, information or downloadable assets like ringtones. He favors an approach like that of Fitness magazine , which rewards new fans with “our all-time favorite abs workout!”

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

DECEMBER 18, 2012

Newspapers and magazines may be suffering financially right now, but they’re just as important as they always have been to validate and spread information. One thing I discovered in writing the book is that mainstream media attention is essential to helping a cause go viral. Farming Out Customer Care.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

AUGUST 20, 2010

Back in the early days of my career, I made a point to go on frequent informational interviews. I’ve always advised young career-seekers to get as many informational interviews as they can. Over the past 20 years, the informational interview has been replaced by "networking.&# Here’s my advice: Do your research.

Tips 50

Tips Fulfillment Lead Scoring Lead Ranking 50

Paul Gillin

JANUARY 6, 2011

The souring of marketer attitudes toward social media first became evident to me last spring when I worked on a survey for B-to-B magazine that found that nearly half of 400 marketers surveyed were disappointed with the results they were getting from Twitter. Blaming the Tools. It takes patience to get there. Lack of understanding.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50