Trade Press Services
MARCH 11, 2024
Q: How has B2B trade magazine publishing changed over the last 25 years? Cory Sekine-Pettite: The core business of it hasn’t changed in terms of providing vital information; it’s just how we get it to people and how they consume it that has changed. It’s pulled out. It’s right there for you in search or chat.
B2B Memes
AUGUST 10, 2012
As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. True enough. But content marketing itself doesn’t worry me.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
B2B Memes
AUGUST 10, 2012
As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. True enough. But content marketing itself doesn’t worry me.
The ROI Guy
DECEMBER 6, 2010
At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. The influence of vendors as a trusted source of information lags dramatically, at only 8.1% this year, an increase from 3.1%
The ROI Guy
NOVEMBER 4, 2010
With a wealth of information available at the click of a mouse, buyers are doing more of their own research and evaluations on-line relying less and less on vendor interaction to progress through the decision making cycle. However, many vendors would say that sales opportunities are not moving forward the way many would like.
Buzz Marketing for Technology
JUNE 27, 2008
As much as the idea of increasing the sharing and effective use of information and ideas is appealing to just about everyone, KM has not delivered on this promise. In some cases employees are still forced to shuttle critical information between their work and home PCs. I believe time is running out.
B2B Marketing Zone Posts
OCTOBER 5, 2010
One of the best sources of information is industry statistics. client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. multitude of online social filters were developed over the last 15 years to address our perennial information overload curse. Continue reading.
Expert insights. Personalized for you.
109 
Let's personalize your content