Tomorrow People
OCTOBER 4, 2012
There was a time when you'd go to the newsagent, buy a magazine and then search page after page of ads in the hope of some content. Circulation figures are down and, with them, ad spending. Since 2000, total sales of the UK's top 100 magazines has fallen from 31m to 22.8m (as of August 2011) – Audit Bureau of Circulations.
Contently
NOVEMBER 2, 2018
The company could have aligned itself with bargain retailers in the industry, but by going all in on a new print magazine, Ideas of Order , it attracted an audience searching for high-end, luxury closet organization. At Content Marketing World, the magazine won awards for Best New Print Publication and Project of the Year.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Digital B2B Marketing
OCTOBER 29, 2013
Here is a comparison, from the same study: 41% purchased a product because they saw a banner ad on a tablet. When compared to a banner ad on a tablet, watching a video is just slightly better. Barely better than a banner ad will never be a claim to fame. This is a favorite trick among magazine publishers.
ClickZ
OCTOBER 14, 2020
There’s a reason that 70% of all video ads served by InMobi Exchange in 2019 were 20 seconds long or shorter, while 10% being six seconds or shorter. It’s essential to consider that when using phones, consumers are looking for bite-sized information. When I was a child, I used to love my uncle’s National Geographic magazines.
Content Marketing Institute
MAY 31, 2018
The digital media could be the product itself – a music collection, streaming television series, video, electronic magazine, e-book or catalog – distributed in a variety of formats or forms. In most cases, you need to add textual information such as copy, descriptions, and product data as well. In short, you need metadata.
Bannerflow
NOVEMBER 7, 2019
The system responsible for serving ad creatives to publishers and deciding which ad to serve. Ad servers may also track data on clicks, and other data, for publishers. An ad tag is a piece of HTML5 that informs a users’ browser the dimensions, location, etc, of a display ad that will then be served on the publishers site.
Webbiquity
MAY 16, 2011
Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing? Content aggregation ?).
Expert insights. Personalized for you.
120 
Let's personalize your content