B2B Memes
AUGUST 10, 2012
So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”. But is transparency an adequate defense?
B2B Memes
AUGUST 10, 2012
So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”. But is transparency an adequate defense?
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Contently
JUNE 27, 2016
Appropriately, the story ran in the latest issue of ASJA Magazine—the organization’s print publication that was upgraded during his watch. It was founded as the New York-centric Society of Magazine Writers in 1948. According to Cleaver, content marketing is a new name for a traditional format: the custom magazine.
Contently
JANUARY 4, 2017
Although native advertising has an ancestor in the advertorials that ran decades ago in print magazines, the current ads that appear on publisher sites have a unique format. ” In our survey, consumers said they appreciated native advertising that informed their purchase decisions. Insist upon clear labeling.
Adobe Experience Cloud Blog
FEBRUARY 19, 2016
When done well, mobile video ads provide helpful information that drives traffic to your website, increases brand awareness, and is valuable enough for social sharing. The quick tips are fun and informative—and over 35,000 of their followers choose to have their ads in their feeds.
Buzz Marketing for Technology
JULY 24, 2008
What if a well-informed, trusted authority figure said you had to make difficult and enduring changes in the way you think and act? Nor does giving people accurate analyses and factual information about their situations. Advertorials: Act Fast. Were talking actual life or death now. Your own life or death. What works?
Navigate the Channel
SEPTEMBER 13, 2023
If the information you publish in blogs, white papers, case studies, eBooks, podcasts and on social is reliable, consistent and compelling to your audience, you’ll benefit from engagement. Make sure your content writers have reliable guidelines to present information in line with your brand and reflective of your corporate persona.
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