Strategic-IC

JANUARY 13, 2021

Imagine you can shape the opinion of these companies, the buying committees within them, and the individual decision makers responsible for purchasing. So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. How does Social Selling fit into Account-based Marketing?

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. Enter LinkedIn influencers. Why LinkedIn influencers? The opinions of LinkedIn influencers carry weight.

Linkedin 107

Linkedin Brand Identity Branding Work Management 107

SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. It is a great place for B2B and B2C marketers to promote their content and build strong connections. Yet, many people don’t get to experience LinkedIn’s organic fame. So, what’s the solution?

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. Why B2B sales teams need to be using social media for sales Long gone are the days of sales teams viewing social media as a nice-to-have marketing tool. The main platform for professionals, of course, is through LinkedIn.

Social Media 69

Social Media Top of Funnel B2B Thought Leadership Media 69

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. It should work hand in hand with other content marketing initiatives.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

B2B Marketing 119

B2B Marketing B2B Planning B2B Thought Leadership 119

seo.co

MARCH 30, 2021

We all know that Linkedin is an effective tool for networking with other professionals and finding quality leads in new markets, recruiting talent, and marketing your business to new clients. Who wants to spend hours sending out the same repetitive messages and connection requests or making posts about your business?

Work Management 76

Work Management Marketing Management Linkedin Software 76

Scoop.it

DECEMBER 9, 2021

A LinkedIn profile page is similar to resumes. Meaning information is not only listed down but also carefully chosen for the right target audience. By the time we’re done, you will have leveled up your chances of acquiring high-paying clients and wider professional networks. How Important is LinkedIn To Business and Employment.

Ideal Customer Profiles 76

Ideal Customer Profiles Profiling Linkedin Optimization 76

KoMarketing Associates

JUNE 13, 2013

With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business. Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. Digital Marketing – 349,268 members.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

NuSpark Consulting

OCTOBER 27, 2014

Are you getting the most out of your LinkedIn account? If you aren’t using LinkedIn as part of your social media marketing strategy, you are missing out. LinkedIn is a great networking tool for building your business or your career. These ten tips will help you get the most out of your LinkedIn profile.

Linkedin 100

Linkedin Ideal Customer Profiles Tactics Social Media 100

Webbiquity

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. This is a level deeper than the majority of more superficial social networks.

Social Networks 100

Social Networks Network Marketing Social Marketing Ideal Customer Profiles 100

Hubspot

AUGUST 14, 2019

And, when it comes to Facebook and LinkedIn, the differences between the two can seem tremendous. Meanwhile, isn't LinkedIn meant for keeping track of colleagues and making professional connections that further your career? LinkedIn vs. Facebook: Which Is Best for Business? LinkedIn is better for lead generation.

Linkedin 78

Linkedin Facebook Best Practices Business 78

Hubspot

MARCH 22, 2023

If you’re a consultant looking for new opportunities, you should be actively networking. As in any other field, networking is mainly about meeting new people in your industry or industries adjacent to yours and forging lasting relationships with them. What makes networking different for consultants? Image Source 1.

Consulting 64

Consulting Tips Peer-to-peer Advertising Agencies 64

Biznology

OCTOBER 21, 2016

If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself as an expert who wants to have a real relationship that’s based on up-front value. Yes, I’m saying that the marketing standard of giving value after the fact needs to change!

Enterprise Management 80

Enterprise Management Work Management Marketing Management Linkedin 80

Contently

JUNE 2, 2016

Publishing a post on LinkedIn is easy. According to Content Marketing Institute’s report, “ 2016 Benchmarks, Budgets, and Trends—North America ,” 94 percent of B2B marketers use LinkedIn to distribute content. Here’s what marketers can take away. Evidently, there’s a big disconnect.

Linkedin 60

Linkedin Tips Youtube Click Rate 60

FMG Suite

APRIL 25, 2024

Marketing is an ever-changing subject for advisors. Unfortunately, they are under time constraints, and that makes their marketing practices ineffective. To help, I’ve compiled a list of five common digital marketing mistakes and offered suggestions for how to address them without a lot of effort. What is worth the time?

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

FMG Suite

APRIL 25, 2024

Marketing is an ever-changing subject for advisors. Unfortunately, they are under time constraints, and that makes their marketing practices ineffective. To help, I’ve compiled a list of five common digital marketing mistakes and offered suggestions for how to address them without a lot of effort. What is worth the time?

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Present the most important information first.

Copywriting 126

Copywriting Social Media Practices Marketing AI 126

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. Our social media marketing guide will get you going on that front. LinkedIn is obviously a prime place for this. On LinkedIn you’ll be to target people with specific jobs.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Heinz Marketing

JUNE 16, 2020

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. There is so much information out there on the internet, you have no excuse not to use it. LinkedIn is a powerful tool. There is also a wealth of LinkedIn Groups on every subject matter you can think of. Ask questions, network, and listen.

Internet Marketing 120

Internet Marketing Opinions Deliverability Linkedin 120

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. Our social media marketing guide will get you going on that front. LinkedIn is obviously a prime place for this. On LinkedIn you’ll be to target people with specific jobs.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Valasys

AUGUST 1, 2019

Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

SmartBug Media

DECEMBER 7, 2023

Marketing leaders who use AI can achieve real results. Wondering how to write awesome ChatGPT prompts for marketing? ChatGPT in Marketing: It's How You Wield It Making the most of AI starts with the right perspective. Here are a few quick reality checks that should inform your use of ChatGPT. That’s easier said than done.

Marketing AI 69

Marketing AI Ideal Customer Profiles Work Management Peer-to-peer 69

Thinkers360

FEBRUARY 28, 2024

Analyst Relations (AR) and B2B Influencer Relations programs work hand-in-hand as strategic arms, elevating your brand within your target market. This comprehensive blog post, informed by insights from Thinkers360.com, The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118

The Lead Agency

DECEMBER 9, 2020

In order to optimise the performance of any marketing campaign, it is essential to know your target audience. The following are the steps to take to build detailed buyer personas that will help accelerate your marketing campaigns. Where do they look for information and networking opportunities?

Buyer Personas 118

Buyer Personas B2B Marketing Paid Search Agency B2B 118

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. The platform has more than 900 million users worldwide.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Oktopost

JUNE 19, 2020

Of those active on social media, 70% use only LinkedIn. However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. Use a social media marketing platform to “listen” for company mentions, taking brand sentiment into account. Following up.

Paid Search Agency 124

Paid Search Agency Companies B2B Thought Leadership Peer-to-peer 124

Brandpoint

JUNE 1, 2022

In our recent research report, The State of Digital Marketing in the Manufacturing Industry , brand awareness was cited as the most important result of digital marketing. Follow along as we expand on leveling up your brand awareness in stages, no matter the size of your marketing department. LinkedIn can act as a mixed bag.

Ideal Customer Profiles 77

Ideal Customer Profiles Brand Identity Branding Planning 77

Buffer

JUNE 16, 2022

Folks on Twitter are typically ahead of the curve, always knowing about trends ahead of everyone else while LinkedIn is the professional growth platform for the serious-minded. Many professionals feel that unless they are employed in digital marketing, their online persona has little value to their career.

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Sprout Social

MARCH 7, 2022

You deserve real-time insights, unfiltered audience opinions and speedy results. Here are four types of brand survey questions marketers use to learn more about how audiences perceive their brand: Cognitive : Questions that assess what audiences associate with your brand. Brand survey functionality across social networks.

Customer Surveys 91

Customer Surveys Brand Identity Branding Paid Search Agency 91

Sprout Social

NOVEMBER 3, 2022

Top-performing companies are already expanding their social strategy beyond marketing, with departments like customer service, corporate communications, investor relations, product, research and development and human resources joining in on social decisions. If you work in marketing, you can get real-time feedback on your latest campaigns.

Social Marketing 112

Social Marketing Work Management Business Marketing Management 112

EveryoneSocial

FEBRUARY 22, 2022

In our field, we frequently speak about research groups , co -authors, and networking events at conferences. The phrase “digital professional brand” may suggest images of corporate marketing professionals, but everyone can benefit from establishing their voice online — scientists included. Why You Need a Digital Professional Brand.

Brand Identity 56

Brand Identity Branding Aggregators Paper 56

Contently

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. You might want to dial down the enthusiasm on Twitter and LinkedIn, and dial it up a notch on Instagram and Pinterest.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

Sana Commerce

FEBRUARY 21, 2023

Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Key factors in providing a personalized B2B e-commerce experience What is personalized marketing? Making relevance an attractive trait in information.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brand Identity 127

Brand Identity Branding Word of Mouth Social Media 127