SmartBug Media

MARCH 23, 2020

In the current coronavirus pandemic, the information people need is changing by the hour. In one sense, sudden changes that impact everyone are exactly why Marketo snippets exist. In one sense, sudden changes that impact everyone are exactly why Marketo snippets exist. What Are Marketo Snippets? Social media page links.

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Marketo Landing Pages Template Segmentation 98

Adobe Experience Cloud Blog

APRIL 6, 2017

Author: Stacey Thornberry Landing pages may feel as second nature to a marketer as it is for Steph Curry to make a 3-point basket. I recently downloaded the ebook The Secrets to a Successful Landing Pag e, from the marketing agency Roger West, which held some helpful tidbits on how to ensure your assets are impactful.

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Landing Pages Demand Generation Agencies Word of Mouth Thought Leadership 122

SmartBug Media

APRIL 24, 2020

Tokens are part of the genius of Marketo, offering an incredible opportunity to streamline your marketing automation. Instead of having to edit every email in a program you clone, simply update tokens at the program or folder level and they will populate in your emails and landing pages. “In Types of Marketo Tokens.

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Marketo Tactics Copyright Landing Pages 99

Adobe Experience Cloud Blog

SEPTEMBER 14, 2017

You don’t see great landing pages often. The average landing page converts somewhere between 2 and 5 out of every 100 visitors. That means there’s a lot of not-so-great landing pages out there. Before you set out to create a great landing page it’s important to know what your prospects want.

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Landing Pages Tips Ideal Customer Profiles Marketing Prospects 134

Martech

FEBRUARY 5, 2024

Let’s kick off 2024 with a look at Adobe Marketo’s January updates, which cover all areas of the Marketo platform, from bulk lead imports to a jQuery update for Marketo Engage forms. A new feature added in January helps identify and confirm bot activity within Marketo, which will, in turn, help provide more accurate reporting.

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Webinar Metrics Demand Marketo API 105

SmartBug Media

MAY 4, 2020

To start A/B testing in Marketo, it helps to understand the math, understand the tool, and understand what your tests can teach you. (If Once you wrap your head around the math behind A/B testing, it’s time to set up your test in Marketo. Understanding A/B Tests in Marketo. The Marketo Email Program is ideal for batch emails.

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Marketo Conversion Rate Landing Pages Sample 95

Martech

NOVEMBER 5, 2021

Navigate to the Predictive Audiences page in the Admin area of Marketo Classic. According to Alexandra Quick at Marketo, “AI should be made available to everyone and should be easy to use and to adopt.” With that said, it’s unknown how many Marketo users are currently experimenting with Predictive Audiences.

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Marketo Marketing AI Marketing Automation Services Privacy 108

SmartBug Media

FEBRUARY 12, 2021

If this is you, Marketo Workspaces could be a lifesaver. In this article, I break down what you need to know about Marketo Workspaces, along with how to use them to simplify work for your marketing team and target leads effectively. What are Marketo Workspaces? What are Marketo Workspaces? Smart campaigns. Smart lists.

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Marketo Landing Pages Cross-Selling Marketing Automation Services 64

SmartBug Media

MAY 11, 2020

Migrating from another marketing automation tool into Marketo is no different. Here’s a checklist for the planning and packing stage of your Marketo migration. Rearticulate which data actually informs your marketing strategy. Make a Marketo Migration Chore Chart. We’ve made it as thorough as possible. Which data matters?

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Marketo De-duplication Marketing Automation Services Landing Pages 66

SmartBug Media

APRIL 6, 2020

Someone I worked with once told me that Marketo is like a Swiss army knife, while the marketing automation tool she was used to was more like a plastic spork. Like a multi-tool, Marketo gives you options. Every time you dream up a campaign, you have to choose which type of Marketo program to use. What Are Marketo Programs?

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Marketo Top of Funnel Landing Pages Multi-Channel 66

SmartBug Media

MARCH 17, 2020

If you are a new Marketo user, or if you are evaluating Marketo as a solution , here are some tips for using Marketo’s dynamic content feature to save yourself some time. What Does “Dynamic Content” Mean in Marketo? Snippets keep information like your office address up to date across a number of email templates.

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Marketo Marketing Management Psychographics Content 94

BenchmarkONE

OCTOBER 31, 2019

Landing pages are an important part of digital marketing, but they’re not worth their weight in pixels if they can’t help convert visitors into customers. High-converting landing pages do the lion’s share of the work, like the one in this case study. Powerful Landing Pages.

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Landing Pages Marketo Account Based Marketing eCommerce 54

SmartBug Media

OCTOBER 9, 2020

A previous post by my colleague Caroline Graham, covered key tips and technical considerations for running a great webinar with GoToWebinar (GTW) and Marketo. With success in mind, here’s a rundown of how to set up a great webinar program in Marketo. Sync Marketo and GTW. It links GTW and Marketo. Create Your GTW Webinar.

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Marketo Webinar Metrics Touchpoints Template 71

SmartBug Media

JANUARY 12, 2021

Salesforce and Marketo have a variety of standard reports that allow you to understand how many leads you are generating, the source of your leads, the number of leads in each lifecycle, and more. Where do you go to find specific information? Marketo Data. Web Page Activity Report. Marketo vs. Salesforce Data.

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Lead Ranking Marketo Marketing Qualified Leads Sales Qualified Leads 59

Martech

APRIL 12, 2023

Dynamic Chat is at the forefront of Marketo’s March 2023 releases. There were quite a few enhancements to the landing page UX — with the biggest callout being the removal of the toggle switch (in other words, the Classic Experience will no longer be available). Get MarTech! In your inbox.

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Marketo Landing Pages Paid Search Agency Template 83

The Point

JANUARY 25, 2012

Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The rewards from making even slight improvements to your PPC landing pages can be dramatic.

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Landing Pages PPC Paid Search Agency Tips 100

The Point

MAY 8, 2012

An effective landing page does two things, I would argue: 1) it validates the viewer’s decision to click on whatever ad it was that led him or her to the page in the first place, and 2) it closes the deal. Online display ads, text links, and PPC (search) ads impart very little information.

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Landing Pages Microsite Terms and Conditions Paper 100

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. Those videos are being used to support website landing pages, email marketing, ABM, social media engagement, and more.

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Marketo Lead Ranking Lead Scoring Analytics 65

Martech

APRIL 22, 2024

Implement lead capture forms on your website, landing pages, and social media channels to collect email addresses. Implement marketing automation: Utilize marketing automation platforms like Marketo, HubSpot, or Pardot to streamline your lead nurturing process. MarTechBot now has 10+ personas to provide more targeted responses.

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Lead Generation Lead Ranking Tactics Lead Scoring 106

Martech

MAY 1, 2024

Information management and storage company Iron Mountain adopted a gradual and surefooted approach to adopting digital assistants and making conversational AI a driver of engagement and revenue growth. It’s got all these capabilities with landing pages. Marketing automation is powerful,” said Kaskade.

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Marketing AI Conversion Top of Funnel Eloqua 98

Adobe Experience Cloud Blog

DECEMBER 13, 2017

Earlier this year we all saw the first of a series of planned changes to how Google’s Chrome browser will display HTTP web pages without TLS/SSL encryption. To move towards a safer web, Chrome began displaying a “not secure” warning in the address bar of websites that collect passwords or credit card information. What is TLS/SSL?

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Marketing Automation Services Google Landing Pages Work Management 133

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. Those videos are being used to support website landing pages, email marketing, ABM, social media engagement, and more.

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Marketo Lead Ranking Lead Scoring Analytics 50

Martech

FEBRUARY 24, 2022

Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. Create and edit a new landing page from scratch. Execute a simple campaign with an email, mailing list and landing page. Click here to download!

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Marketing Automation Services Marketing Management Vendors Marketing Automation 116

Adobe Experience Cloud Blog

MARCH 21, 2011

Marketers love looking at the results of A/B landing page tests. But what is it about landing page tests that fascinates us? I’ve been thinking a lot recently about landing page design and landing page testing. What Fascinates Us About Landing Page Tests? by Andrew Spoeth.

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Landing Pages Marketo Statistics Webinar Metrics 48

Adobe Experience Cloud Blog

AUGUST 9, 2011

by Carol Fox An optimized B2B landing page is one of the most critical elements of any Internet marketing campaign. Effective landing pages excel at attracting prospects, keeping their attention and converting them with a call to action. Call to Action – A form is best, but minimize required information.

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Landing Pages Optimization Forecasting Fulfillment 48

Heinz Marketing

SEPTEMBER 9, 2021

Marketo Engage. The landing pages, email templates, and mobile optimization has also been very satisfactory. Everyone integrates with Marketo, so it really becomes the center hub of our martech, and maybe even sales tech, hubs. Marketing reports have very little information. Marketing Automation Platforms.

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Marketing Automation Services Marketing Automation Automation Work Management 130

SnapApp

MAY 16, 2018

Well have no fear, lonely marketing ops manager, we’ve got 10 hacks to help you optimize your Marketo instance to stay ahead of the curve and make your ops life less stressful. Using static lists in Marketo is invaluable on weeks where we have a lot of different email promotions occuring. Utilize the power of a static list.

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Marketo Top of Funnel Planning Marketing Automation Services 48

Adobe Experience Cloud Blog

AUGUST 24, 2020

Last week’s Experience Makers Live virtual conference held by Adobe was packed with interesting and informative keynotes and breakout sessions on a variety of topics related to modern business and marketing and sales. Content is the best way to be helpful, relevant, informative, and timely.

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Digital Asset Management Webcast Digital Transformation Marketing Management 174

SnapApp

MAY 16, 2018

Well have no fear, lonely marketing ops manager, we’ve got 10 hacks to help you optimize your Marketo instance to stay ahead of the curve and make your ops life less stressful. . Using static lists in Marketo is invaluable on weeks where we have a lot of different email promotions occuring. Utilize the power of a static list.

Marketo 48

Marketo Top of Funnel Planning Marketing Automation Services 48

ANNUITAS

OCTOBER 4, 2016

In Marketo, tokens are variables for dynamic content that create a shortcut to a specific value. Just be sure to update the information relevant to the new program or asset. Snippets are sections of reusable code and can be used in any editable region of an email or landing page.

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Marketing Automation Services Marketing Automation Automation Work Management 230

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

When examining your website’s effectiveness, take into consideration the all-important landing page. A high quality page not only ranks higher in the search engines but it also can earn more exposure in your pay-per-click campaigns and reduce your cost per click. Give them a reason to give you their information.

Landing Pages 48

Landing Pages Lead Generation Optimization Lead Scoring 48

Litmus

AUGUST 22, 2022

The Really Good Emails example below shows how Gmail displays list-unsubscribe as a text link next to the email sender information. A link that will take the subscriber to a landing page to process the unsubscribe request. Adding unsubscribe information to your emails’ headers happens through your email service provider (ESP).

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Email Marketing CAN-SPAM Paid Search Agency Landing Pages 108

The Point

OCTOBER 30, 2013

A client asks: “I notice that you’re recommending we gate our offer content behind landing pages as part of the lead nurturing campaign. It’s why click-to-lead conversion rates are never 100%, no matter how good your landing page. Landing pages help drive further engagement. Here’s why: 1.

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Lead Nurturing Lead Scoring Lead Ranking Landing Pages 100

PureB2B

MARCH 8, 2022

96%* of your website visitors might not be ready to buy yet – Marketo 3. The median landing page conversion rate, for B2B marketing, is 2.35% - Wordstream 6. 96%* of your website visitors might not be ready to buy yet – Marketo. That’s why it’s so important that each landing page has its own form of utility.

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Demand Generation Agencies Demand Generation Stats Demand 62

PureB2B

MARCH 8, 2022

96%* of your website visitors might not be ready to buy yet – Marketo 3. The median landing page conversion rate, for B2B marketing, is 2.35% – Wordstream 6. 96%* of your website visitors might not be ready to buy yet – Marketo. That’s why it’s so important that each landing page has its own form of utility.

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Demand Generation Agencies Demand Generation Stats Demand 62

Contently

AUGUST 15, 2017

That process leads to a lot of informality. Integrating events into marketing automation platforms like Marketo is also becoming more common. Another important practice that’s often overlooked is monitoring the performance of landing pages on your site. Beacons and the IoT.

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B2B Marketing Automation Services Landing Pages Emarketing 166

Launch Marketing

NOVEMBER 22, 2023

These posed nightmares including inaccurate data, conflicting information and slow processing times. Some tools, like Marketo, can do everything in one place, from emails to landing pages and website forms. Ensure landing pages have the most important information above the fold. Make it shine.

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Lead Ranking Marketing Automation Services Paid Search Agency Lead Generation 62