The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. Virtually none.

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

The Point

MAY 8, 2012

An effective landing page does two things, I would argue: 1) it validates the viewer’s decision to click on whatever ad it was that led him or her to the page in the first place, and 2) it closes the deal. Online display ads, text links, and PPC (search) ads impart very little information.

Landing Pages 100

Landing Pages Microsite Terms and Conditions Paper 100

The Point

SEPTEMBER 30, 2013

A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. After all, a simple monthly email newsletter to your database – something you can accomplish with only the most basic email service provider (ESP) – nurtures leads. Comments welcome.

Lead Nurturing 100

Lead Nurturing Demand Generation Agencies Marketing Automation Services Sales Qualified Leads 100

Heinz Marketing

SEPTEMBER 9, 2021

Marketo Engage. Pros: The User Interface is simple, clean, and streamlined for the demand generation marketers. The landing pages, email templates, and mobile optimization has also been very satisfactory. Elite support service is second to none. Marketing reports have very little information.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Work Management 130

Directive Agency

MARCH 6, 2017

No Landing Page. We knew that our service and approach could be a great fit for a B2B firms needs and allow us to differentiate ourselves in a commoditized market. I recognize that as the CEO I can do this, but how can you differentiate your product or service line if you can’t change your brand or strategic positioning?

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Social Media Sales Management 56

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content. More specifically they post excellent, snackable content around demand gen best practices and tips. Buffer Blog.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content. More specifically they post excellent, snackable content around demand gen best practices and tips. Heinz Marketing.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Ledger Bennett

MAY 24, 2018

If you haven’t implemented LinkedIn’s Lead Generation Forms into your demand generation strategy, then it’s safe to say you’re missing out! The opportunity to generate high quality leads at a higher conversion rate than sending users to a gated landing page. The benefit to the member? But the best solution?

Lead Generation 53

Lead Generation Linkedin Demand Generation Agencies Generation 53

Digital B2B Marketing

NOVEMBER 15, 2012

This represents a significant investment but, for many companies, the application has been limited to emails and landing pages. This week Marketo announced that AdRoll, a provider of retargeting ads, is part of their LaunchPoint ecosystem. Disclosure: Demandbase is a client of my employer.] Your Turn This is one possibility.

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

The Point

SEPTEMBER 6, 2011

To reach end users, the company relies primarily on a network of channel partners, including satellite operators, telecom companies, and internet service providers. All this presents real challenges for both demand generation and lead management. Leveraging social media to help maintain mindshare, keep prospects informed.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

KoMarketing Associates

JULY 24, 2018

Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. We’ve buffed up our knowledge on what information to ask for and when. This download page has 17 fields.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

The Point

APRIL 8, 2010

Your subscribers, customers, prospects, ANYONE that you email regularly, should have an easy, intuitive, immediate accessible means of updating his/her contact information, including email address. Because we host our page on Marketo , the old information is pre-populated automatically for anyone who has previously opened one of our emails.

Demand Generation Agencies 100

Demand Generation Agencies Marketo Demand Generation Lead Nurturing 100

Webbiquity

JULY 12, 2016

Smaller firms often start off using email service providers , then implement marketing automation platforms as their prospect database grows, their segmentation becomes more complex, and they develop more granular marketing and sales content. 1) Marketo. Google Review Count: 93,900. HubSpot handles inbound holistically.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Vidyard

MARCH 15, 2021

You can use personalized videos to increase email conversions, boost landing page sign ups, increase event attendance, make nurture more personal, improve customer satisfaction, and more. Customer Service 5. Marketo’s Personalized Event Invite Increased CTR 144% What is Personalized Video? Contents 1.

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

The Point

NOVEMBER 16, 2011

I’ve written previously in this space about how corporate social media initiatives are so often in the hands of people, notably PR agencies, for whom lead generation is neither a priority nor a core competency. Put a PR agency in charge of social media, and I can pretty much guarantee you’ll generate PR, not leads.)

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Adobe Experience Cloud Blog

JANUARY 25, 2012

With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. We are then using this information to score campaign members.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Marketo Lead Scoring 48

Unbound B2B

FEBRUARY 6, 2023

As a business owner, you are always looking for ways to generate demand for your products and services, drive qualified leads , and boost sales. According to a study by Marketo, 97% of marketers achieved higher ROI with ABM marketing than other marketing strategies. And account-based marketing is no different.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management Paid Search Agency 52

Huptech Web

JULY 28, 2023

Leads are potential customers who have shown interest by providing contact information or engaging in some way. They are ‘hot’ prospects for a business to sell its products or services. Businesses must have the right strategy to create a successful lead-generation process.

Marketing AI 52

Marketing AI Lead Generation Lead Scoring Lead Ranking 52

Customer Experience Matrix

FEBRUARY 13, 2014

The main basis for my prediction is high growth that vendors reported in 2013, and in particular a trend towards higher revenue per client among the vendors who share that information with me. million for Marketo.) This leaves more concrete differences, some based on features and others based on service or distribution models.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Adobe Experience Cloud Blog

JANUARY 29, 2018

is a question many businesspeople ask themselves when really, they should be more focused on questions such as: What challenges does your service/product solve? Anywhere they are lacking is a chance for you to inform your strategy in that direction. Much like was said above, you have to structure your approach to your ideal customer.

Tips 134

Tips Planning Business Paid Search Agency 134

Pam Didner

JULY 5, 2020

Traditional B2B marketing strategies do take this information into account. Influitive informed these accounts they could move to the upper right (AKA the Holy Grail) of the quadrant with the help of their customers. They distributed 100 copies of the finished comic to T-Mobile and its agencies of record.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Adobe Experience Cloud Blog

JANUARY 2, 2014

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. At Marketo, we have a much larger team. These people prepare their own copy and content.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

As head of our Customer Success/Account Management team here at Marketo, one question I hear frequently from new CMOs, VPs of Marketing and Directors of Marketing/Lead Generation is: “How can I build my marketing automation team?”. At Marketo, we have a much larger team. These people prepare their own copy and content.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

The ABM Agency

APRIL 21, 2023

You can gather this information through various sources such as LinkedIn profiles, company websites, industry reports or even AI-powered lead scoring tools. A comprehensive persona should include: Demographic information: Age, gender, education level. Pain points: Challenges they face at work related to your product/service offering.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Vidyard

DECEMBER 4, 2020

Trying to generate a lead, drive a sale, or get a new user? Chances are, your business is using landing pages to do it, and more than likely using a platform like WordPress to build them. That’s where video landing pages come in. What is a Video Landing Page? Why Should I Use Landing Page Videos?

Landing Pages 65

Landing Pages Video Marketing Marketing Automation Services Work Management 65

Adobe Experience Cloud Blog

JANUARY 19, 2009

Sean is exposed on a daily basis to the latest best practices in B2B marketing and is chock full of practical demand generation advice. What are your top 3 tips to help B2B companies improve their demand generation ? You can continually improve things like SEO, email subject lines and frequency, and landing pages.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48

Adobe Experience Cloud Blog

FEBRUARY 5, 2014

There is nothing more frustrating than failing to find a company’s contact information or contact form. At Marketo, we display our phone number in our header, embed a “Contact Sales” form in our product pages, and display a “Contact Us” button (which links to a landing page) on every page of our site.

Top of Funnel 48

Top of Funnel Marketing Websites Lead Scoring Lead Ranking 48

Content4Demand

JANUARY 18, 2019

Televerde’s program with the Arizona Department of Corrections and Indiana Department of Correction to hire women in correctional facilities as employees for its call centers and demand generation services challenges these stereotypes. Impacting the Martech Map: Marketo, Admins and More. Inside the Numbers.

Top of Funnel 50

Top of Funnel Cold Calling Marketo Business 50

Vidyard

JULY 7, 2016

And nobody has more experience working hand-in-hand with customers than Brian Hansford, Director of Client Services for Demand Generation and Marketing Technology. Hansford has been with Heinz Marketing for over four years, and came to the agency world from over 15 years of customer-facing roles at tech companies big and small.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

The Point

APRIL 30, 2012

I’ve written previously in this space about how to reduce unsubscribes by giving prospects and customers the option to update their contact information rather than forcing them to opt out of email entirely. Or if customers want to receive critical product updates, but not information on training classes.

Marketing Management 100

Marketing Management Marketing Automation Services Data Hygiene Ideal Customer Profiles 100

Directive Agency

JANUARY 9, 2019

According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives. LinkedIn is not a lead generation platform, but a demand generation platform. This makes ABM a powerful tactic to keep in your back pocket. Not convinced?

Account Based Marketing 45

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 45

SpotMe Blog

SEPTEMBER 15, 2022

Then, once it’s over, they just upload a recording of it to the event registration landing page and never look at it again. You tend to see the ROI in the long run when you’ve repurposed your content and it brings people to your products or services in the future. Reach a wider audience & get more conversions.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

I learned the right way fast, becoming a demand generation machine!). For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. It was easy for the VP of Sales to see my results via a dashboard in the CRM system.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Directive Agency

JANUARY 9, 2019

According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives. LinkedIn is not a lead generation platform, but a demand generation platform. This makes ABM a powerful tactic to keep in your back pocket. Not convinced?

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Directive Agency

JANUARY 8, 2019

According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives. LinkedIn is not a lead generation platform, but a demand generation platform and can be a powerful ally in any ABM strategy. Not convinced?

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

SnapApp

APRIL 4, 2018

Common tool used: Marketo. . #3: The sales team also need to verify that the lead has a problem the company’s product or service can actually solve. Common tool used: Marketo. . #4: This answers the question: "What is the total revenue generated by marketing activity?". . Pipeline $ generated. Brian Hansford.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Adobe Experience Cloud Blog

OCTOBER 4, 2012

For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. These tweets show up in the user’s search results or timeline, are identified as a Promoted Tweet, and typically include a link to a landing page with a registration form. At Marketo, we’ve just begun to test these.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48