Smashmouth Marketing

AUGUST 28, 2009

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? So below is a collection of data sources we've used in our lead generation work. Although, see Jigsaw, below. By far the best value on the market for the quality you receive.

Jigsaw 100

Jigsaw B2B Sales Sales Leads Sales Qualified Leads 100

Customer Experience Matrix

APRIL 1, 2009

That is, they take business data from several including sources Hoovers, D&B , LexisNexis , AccuData , BusinessWatch Network , Jigsaw ) and merge it into one big contact list that people can use for outbound promotions or to enhance their own files. But it turns out that DemandBase has been inching its way up the value chain.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Customer Experience Matrix

AUGUST 13, 2013

These products address several interrelated challenges: distributing leads to partners without losing track of performance; distributing partner-customized versions of company-created content; and helping partners run their own marketing campaigns. did they eventually buy? is there someone else at their company to talk to?

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Smashmouth Marketing

JUNE 17, 2010

ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. They are partners with Google, Jigsaw, VerticalResponse, and Salesforce.com.

ActiveConversion 100

ActiveConversion Jigsaw Demand Product 100

Schubert B2B

JANUARY 22, 2018

I love jigsaw puzzles. Use all of this information to develop a messaging platform that takes your target audience’s needs and your unique value proposition into consideration. Set up landing pages that ask for contact information in exchange for a content offer, demo, free trial, etc. I have a confession to make.

B2B Marketing 67

B2B Marketing Paid Search Agency Planning Jigsaw 67

Biznology

DECEMBER 31, 2014

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Smashmouth Marketing

DECEMBER 30, 2008

Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Call it Lead Gen 2.0, Have someone dedicated to providing value to the market.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Call it Lead Gen 2.0, Have someone dedicated to providing value to the market.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

PureB2B

MARCH 25, 2020

As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” From content creation, to lead generation and nurture, the strategy has to be cohesive throughout the buyer journey. Most Effective Tactics for Generating Leads. Strategies like SEO can be a great ally in this.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Top of Funnel Demand 62

PureB2B

MARCH 25, 2020

As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” From content creation, to lead generation and nurture, the strategy has to be cohesive throughout the buyer journey. Most Effective Tactics for Generating Leads. Strategies like SEO can be a great ally in this.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Top of Funnel Demand 62

LeadSloth

OCTOBER 20, 2010

Eloqua has more information about this in a blog post. The courses will focus both on functional topics such as multi-channel campaigns or lead scoring, as well as more strategic Revenue Lifecycle courses. The new Eloqua Cloud Connector product integrates 3rd party applications like JigSaw and Webex in the Program Builder.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

LeadSloth

MAY 5, 2010

Some of the new social CRM features help sales people identify more opportunities, get more background information on existing leads and facilitate intra-company collaboration ( see earlier post ). Social Media doesn’t change anything about that: capturing, nurturing and scoring simply isn’t very social.

Inbound Marketing 100

Inbound Marketing Marketing Automation CRM Social Marketing 100

Directive Agency

APRIL 22, 2022

User behavior is one of the most crucial pieces in the jigsaw puzzle of SEO and conversion rate. These responsive changes can help you maximize page view time, bring return visitors, and reduce bounce rate—boosting your overall SEO value. . You need to capture and record user data to take informed action for website optimization.

Marketing Analytics Tools 52

Marketing Analytics Tools SEO Enterprise Management Work Management 52

PureB2B

MARCH 25, 2020

As Michael Brenner puts it, demand generation strategies are as complex as a “7,000-piece jigsaw puzzle [1].” From content creation, to lead generation and nurture, the strategy has to be cohesive throughout the buyer journey. Most Effective Tactics for Generating Leads. Strategies like SEO can be a great ally in this.

Demand Generation Agencies 51

Demand Generation Agencies Demand Generation Top of Funnel Demand 51

Smashmouth Marketing

JUNE 5, 2009

They can't figure them all out, and you can filter all those Comcast and Verizon visitors, but they provide enough to bring additional value to a web stats application such as Google Analytics. We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. Presto.Leads!

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

JUNE 3, 2009

They can't figure them all out, and you can filter all those Comcast and Verizon visitors, but they provide enough to bring additional value to a web stats application such as Google Analytics. We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. Presto.Leads!

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Hubspot

NOVEMBER 14, 2018

Much like the word “funnel” suggests, it’s based on the idea that you fill the top with people interested in your product (leads) and then filter out those who aren’t qualified to buy. Enter the Product Qualified Lead. A product qualified lead (PQL) is radically different from MQLs and SQLs. The problem? What is a PQL?

Top of Funnel 75

Top of Funnel Sales Qualified Leads Lead Ranking Jigsaw 75

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

At my previous company my success was measured by number of leads. If the total lead count was high, I was awesome. If I was short of my lead goal, I had some explaining to do. More leads equals more won deals. The problem with this kind of mindset is that more leads does not equal more deals. Makes sense, right?

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Online Marketing Institute

MARCH 13, 2011

When most people think ab0ut website analytics they think of Google Analytics , which really is a poor tool for a sales person to be looking at as it provides information overload. There is just too much information there that will distract from the goal of understanding who is coming to your site and how to capitalize on this traffic.

Startups 40

Startups Leadlander Jigsaw Tools 40

Customer Experience Matrix

MAY 19, 2010

Last week they announced their next leap forward, an API to return detailed company information quickly enough to use it to tailor visitor treatments. It then added value by enhancing the data with business directory information and making it easy to buy the names of individual contacts. The first connectors are due shortly.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Biznology

FEBRUARY 13, 2015

After a careful targeting and segmentation process, the next task is to find a list that aligns with those companies and individuals called out for the campaign’s execution, whether it is for lead generation or customer relationship building or retention. Internal lists are primarily customer or past lead lists. NelNet showed Steve G.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

The summit kicked off with Flint McGlaughlin speaking on landing page optimization, information complimentary to the content in the MarketingExperiments Landing Page Optimization Course where marketers crowd in to hear Flint give tips for a day on how to improve their landing page conversions.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

markempa

MARCH 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Companies don’t buy; people do.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Content Standard

MAY 8, 2018

Some leading marketing thinkers even say that a one-year marketing plan is in fact a redundant strategy because things change so quickly in the modern marketing world. We know (particularly when it comes to real-time evaluation) that it is leading brands to produce campaigns that maximize short-term effects.

Top of Funnel 72

Top of Funnel ROI Planning Content Marketing 72

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

JANUARY 7, 2010

Perhaps most important, many potential buyers still don’t understand the value provided by these systems—although vendors are working very hard to educate them. There's no question in my mind that such cooperation will appear: it's inevitable as marketing’s role expands beyond lead generation to long-term relationship management.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

SalesIntel

JUNE 23, 2023

The LinkedIn Takeover Let’s talk about Jigsaw – not the horror movie, but the platform for collecting crowd-sourced business data. Back in the day, Jigsaw was the place for anyone looking to gather public data sets that could help in all sorts of business and research endeavors.

CMO 94

CMO Jigsaw Ideal Customer Profiles Zoominfo 94

Adobe Experience Cloud Blog

JUNE 9, 2009

  Marketing tried to help buy scoring leads and only passing the ones that met certain criteria, but this still meant a heavy burden for sales, who had to look through pages of online data for the leads that were given to them. Sales is notified when leads visit your site.   Misconception of Social Selling.

Jigsaw 48

Jigsaw Web 2.0 Sales Qualified Leads DemandBase 48

Single Grain

AUGUST 9, 2023

Work With Us The Rule of Seven and Building Brand Awareness While SEO might be perceived as a tool primarily to used secure top rankings on search engine results pages, its underlying significance transcends these initial impressions. It’s about cultivating a sturdy foundation that steadily appreciates in value and audience magnetism.

Organic Leads 52

Organic Leads Organization Lead Scoring Lead Ranking 52

Unbounce

MARCH 2, 2021

In fact, niching down your campaign is actually better for qualifying leads. SnackNation also uses complementary colors to highlight important information. This example from Jigsaw uses a spotlight effect that requires visitors to move their cursor over the headline to reveal what’s hiding in the dark.

Landing Pages 145

Landing Pages Creativity Examples Campaigns 145

Customer Experience Matrix

AUGUST 18, 2010

It combines this with standard B2B marketing automation features to provide better-qualified leads to sales people. The company’s product touches the standard marketing automation bases: outbound email, landing pages and forms, lead nurturing, scoring and integration with Salesforce.com. Such is my take on LeadForce1.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Jigsaw 120

Single Grain

SEPTEMBER 13, 2023

It came from years of consistency, ingenuity and a focus on creating real, tangible value. It’s this data that informs your marketing strategies and, in an AI-driven world, fuels intelligent algorithms to target audiences more accurately. This builds resilience against shifting digital landscapes, including the rise of AI.

Marketing AI 59

Marketing AI Peer-to-peer Planning Jigsaw 59

Customer Experience Matrix

DECEMBER 29, 2009

The process to set up multi-step campaigns (which the vendor calls “lead flows”) is now quite straightforward. Users first create the lead flow and link it to recipient and suppression lists that will determine who enters the flow. Esthetics aside, however, the actual capabilities of the lead flows are still somewhat limited.

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

WebMarketCentral

DECEMBER 8, 2008

The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. This is the first of two posts that will look at how to improve conversion rates to get more value from each click. lead automation management vendors. What's key is how this information is used.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Customer Experience Matrix

AUGUST 4, 2008

This is no reflection on the product, which seems to be well designed, is very reasonably priced, and has a particularly interesting integration with the Jigsaw online business directory to enhance lead information. Anyway, back to our talk. Suitability would include both features and ease of use.

Demand Generation 120

Demand Generation ActiveConversion Marketing Automation Services Demand 120

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

seo.co

NOVEMBER 1, 2021

This will be targeted to both unfamiliar prospective users and current subscribers, and its main purpose will be to provide practical information. Writing good content targeted toward search user interests, consistently, helps you rise in search ranks, which increases your organic traffic. Brand reputation value. Dig deep here.

Paid Search Agency 98

Paid Search Agency Paid Content Work Management Marketing Management 98