A/B testing Information Jigsaw Lead Scoring 
markempa
SEPTEMBER 12, 2016
I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). The general trend here is there’s just so much information out there. After you sold Jigsaw to Salesforce.com why didn’t you decide to ride off into the sunset? .
Unbounce
MARCH 2, 2021
In fact, niching down your campaign is actually better for qualifying leads. If you have a few different ideas and want to find out which approach is best, you can run A/B tests on several versions of your landing page to see which converts best. SnackNation also uses complementary colors to highlight important information.
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