Industrial Marketer

MARCH 1, 2022

How do you get your industrial website design right and turn your website into a strategic asset? Being a B2B industrial company, you have a ton of competition. Read more » The post How to Take a Strategic Approach to Industrial Website Design appeared first on Industrial Marketer.

Design 98

Design Marketing Websites B2B Marketing B2B 98

Tiecas

SEPTEMBER 18, 2023

Are you considering an industrial website redesign? Many manufacturers and engineering companies have embarked on this journey, hoping to transform their websites into powerful sales tools. Many manufacturers and engineering companies have embarked on this journey, hoping to transform their websites into powerful sales tools.

Marketing Websites 52

Marketing Websites Mobile Marketing Budget Programs Conversion Rate 52

Industrial Marketing Today

SEPTEMBER 20, 2019

An industrial website redesign is a major undertaking. Visit my website for more content on industrial marketing.]. It is not something that you should do on a whim or expect to launch a new site in a few weeks. This is only a content summary. This is only a content summary.

Marketing Websites 94

Marketing Websites Marketing Strategy Marketing & Strategy Content Marketing 94

Industrial Marketing Today

JULY 15, 2018

An industrial website redesign for manufacturers, system integrators and distributors that market to engineers, requires a different approach because marketing to engineers is different. Visit my website for more content on industrial marketing.]. This is only a content summary.

Marketing Websites 63

Marketing Websites Paid Search Agency Marketing Content 63

Industrial Marketing Today

OCTOBER 12, 2017

What does industrial website redesign have to do with a train derailment? Similarly, obstructions that prevent a redesigned website from meeting […] The post Stop Your Industrial Website Redesign from Derailment by Achinta Mitra appeared first on Industrial Marketing Today.

Marketing Websites 63

Marketing Websites Training Content Marketing 63

Industrial Marketing Today

JUNE 4, 2015

I don’t know of any manufacturer or industrial company that doesn’t want their website to generate more leads and grow sales. Yet, most supplier websites are failing to meet the buyer’s expectations. And that has nothing to do with industrial website design. This is only a content summary.

Marketing Websites 60

Marketing Websites B2B Sales Studies B2B Marketing 60

Industrial Marketing Today

NOVEMBER 2, 2015

Manufacturers and industrial companies have shifted more of their marketing dollars to digital marketing channels for a very good reason. Visit my website for more content on industrial marketing.]. This is only a content summary. This is only a content summary. Please click on the headline to read the full article.

Marketing Websites 60

Marketing Websites Content Advertising Channels Research 60

Industrial Marketing Today

AUGUST 19, 2016

An industrial website redesign shouldn’t be a quick decision because your site is the very foundation of your online presence. Visit my website for more content on industrial marketing.]. Why is it such an important decision? This is only a content summary. This is only a content summary.

Marketing Websites 60

Marketing Websites Marketing Strategy Marketing & Strategy Content Marketing 60

Industrial Marketing Today

NOVEMBER 3, 2014

Around this time of the year, I get more calls and emails about redesigning industrial websites. This of course is very good news for my industrial marketing business but there is usually something missing that makes me cautious. Visit my website for more content on industrial marketing.].

Design 60

Design Marketing Websites Content SEO 60

Industrial Marketing Today

MARCH 23, 2015

We’ve all heard or read about industrial website redesigns that have failed. The post Why do so Many Industrial Website Redesigns Fail? by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. This is only a content summary.

Marketing Websites 60

Marketing Websites Design Content Marketing 60

Industrial Marketing Today

SEPTEMBER 3, 2013

There are many reasons for an industrial website’s failure to deliver anticipated results. Visit my website for more content on industrial marketing.]. The list is long – poor search engine optimization, bad user experience, content that doesn’t match visitors’ needs [.]. This is only a content summary.

Marketing Websites 60

Marketing Websites Search Marketing Optimization Content Marketing 60

Industrial Marketing Today

SEPTEMBER 29, 2013

Many of my industrial clients are starting to plan and budget for 2014. High on their list of priorities is redesigning their industrial websites. Visit my website for more content on industrial marketing.]. A welcome change in these discussions [.]. This is only a content summary.

Marketing Websites 60

Marketing Websites Planning Content Marketing Content 60

Industrial Marketing Today

FEBRUARY 24, 2014

I have had many conversations with manufacturers and industrial companies where our discussions began with the statement, “We need to redesign our industrial website.” Visit my website for more content on industrial marketing.]. Great news, right? Not exactly and [.]. This is only a content summary.

Marketing Websites 60

Marketing Websites Process Design Content Marketing 60

Martech Advisor

NOVEMBER 21, 2019

Maximizing your company’s website for conversion potential should be a priority, but in the competitive real estate industry where online users are inundated with endless search results, it should get even more strategic, says, David Roussain, Chief Marketing Officer, G5. Learn More: The Secret to Great UX: Put the User Last.

Marketing Websites 46

Marketing Websites Conversion Tips Lead Scoring 46

Industrial Marketing Today

MARCH 23, 2012

by The Lovin’ Spoonful, I am wondering if manufacturers and industrial companies believe in their industrial websites. I am not so sure manufacturing companies are fully convinced that their website is a real sales tool. We put up a website because all our competitors have one.

Marketing Websites 60

Marketing Websites Marketing Budget Creation Budget Programs Marketing Proposals 60

Industrial Marketing Today

FEBRUARY 3, 2012

If you want your industrial website to generate qualified leads and drive sales (Who doesn’t?), Without this critical link, your newly redesigned industrial website may be nothing more than eye candy that does very little for your sales. Read my post, Inbound Marketing Must Set the Table for Industrial Sales ).

Top of Funnel 60

Top of Funnel Process Marketing Websites Sales Qualified Leads 60

Marketing Insider Group

JANUARY 2, 2024

Unlike B2C content, which might focus on emotional triggers or lifestyle appeal, B2B content leans heavily on providing valuable information, industry insights, and solutions tailored to the specific challenges faced by businesses. SEO efforts in the B2B space extend beyond mere website traffic.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Industrial Marketing Today

MAY 24, 2013

Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Industrial Websites engineering videos Industrial Marketing website content' [ This is only a content summary. Please click on the headline to read the full article.

Marketing Websites 60

Marketing Websites Inbound Marketing Content Video Marketing 60

Industrial Marketing Today

DECEMBER 19, 2012

It is not uncommon to find industrial websites that have not been updated for a long time or with outdated content. Visit my website for more content on industrial marketing.]. Providing a cosmetic facelift is not going to improve the [.]. This is only a content summary.

Marketing Websites 60

Marketing Websites Content Business Blogging Marketing 60

Industrial Marketing Today

JULY 18, 2011

First the good news – 76 percent of small and medium sized manufacturers and industrial companies reported that their websites made a contribution to their growth during the second half of 2010. That is a typical makeup of companies in the industrial/manufacturing segment. Here a picture is worth a thousand words!

Marketing Websites 60

Marketing Websites Buyer Personas Customer Surveys Advertising Mediums 60

Industrial Marketing Today

MAY 15, 2013

When was the last time you actually read the content on your industrial website? Visit my website for more content on industrial marketing.]. Put yourself in your buyer’s shoes and see if the current content will persuade you to [.]. This is only a content summary. Please click on the headline to read the full article.

Marketing Websites 60

Marketing Websites Content Design Content Marketing 60

Industrial Marketing Today

JUNE 11, 2011

For most industrial companies and manufacturers, a Website is the centerpiece of their online presence. By now, most industrial marketers are aware of the power of inbound marketing for lead generation. Sometimes it may be advantageous to set up a blog that is separate from your main website. Share your thoughts here.

Marketing Websites 60

Marketing Websites Ad Building Long Tail Marketing Cross-Selling 60

Industrial Marketing Today

DECEMBER 26, 2012

As 2012 ends and we look forward to 2013, it is a good time to review your current industrial website. Visit my website for more content on industrial marketing.]. In keeping with the tradition of celebrating the start of [.]. This is only a content summary. Please click on the headline to read the full article.

Marketing Websites 60

Marketing Websites Content Inbound Marketing Design 60

Go Beyond SEO

APRIL 16, 2024

Welcome to our article on effective Pest Control Website Design solutions! Your website serves as a virtual storefront, representing your brand and attracting potential customers. It is essential to invest in a well-designed website that not only showcases your services but also drives growth and generates leads.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Industrial Marketing Today

NOVEMBER 3, 2011

I am seeing more manufacturers and industrial companies willing to try inbound marketing with content. They all want to either add a blog to their static industrial websites or convert them into dynamic blog sites. For a full list of benefits, refer to my earlier post, “Build Industrial Websites as Dynamic Blog Sites.”.

Marketing Websites 60

Marketing Websites Curation Ad Exchange Case Study 60

Industrial Marketing Today

JUNE 15, 2010

I am referring to updating, maintaining and sometimes marketing their industrial websites. My opinion is somewhat biased because I am an industrial and B2B marketing consultant. I make my living providing marketing services including designing and marketing industrial websites. Is that a good thing?

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Marketing Insider Group

JANUARY 31, 2023

7 Ways To Review Your Marketing Agency’s Capabilities A successful digital marketing strategy increases lead generation , sales revenue, brand awareness and website traffic. Although many marketing agencies opt out of publishing client case studies on their website, they’re typically glad to share these upon request.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Webbiquity

JUNE 20, 2023

In short, these videos simplify complex ideas and translate industry jargon into plain, straightforward language. Webinars and similar virtual events provide a platform for you to share insights, industry knowledge, customer stories, and expertise. In this regard, they are often the best kind of material to use when making a video ad.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Marketing Insider Group

AUGUST 1, 2023

With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience. As a result, you’ll save your team time and resources that can be dedicated to actually implementing your website design strategy and creating marketing materials.

Marketing AI 228

Marketing AI Planning Marketing & Strategy Top of Funnel 228

Industrial Marketing Today

MARCH 29, 2011

Lead generation from their Websites is the number one objective of most manufacturers and industrial companies that I talk to. Yet, their existing Websites have little to no lead generating capabilities. Here are some additions that you can make to your Website that will help to engage site visitors: Add a “live chat” feature.

Marketing Websites 60

Marketing Websites Web 2.0 Sales Qualified Leads Lead Nurturing 60

Hubspot

JULY 17, 2015

If you’ve ever looked at your website and thought, “maybe it’s time for an upgrade,” chances are that time has passed and you’re overdue. Website re-designs are long, labor-intensive processes that require input from many different departments to make sure everything is moving on track. It’s no different in the industrial space.

Design 28

Design Marketing Websites Business Opt-out 28

Tiecas

APRIL 23, 2024

However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. Is your site ready for this shift in expectations or do you need a website redesign? And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Hinge Marketing

FEBRUARY 16, 2023

For professional services and other B2B organizations, it’s essential to have a website that accurately represents both your brand and your capabilities, while also providing a positive user experience. A well-designed website can increase brand credibility, generate leads, and ultimately drive revenue growth.

CMS Development 112

CMS Development Cost Marketing Websites B2B 112

Industrial Marketing Today

NOVEMBER 28, 2010

Attempting do-it-yourself (DiY) search engine optimization (SEO) is common among industrial companies since they tend to have dedicated IT departments. Here I want to focus on the three most common SEO mistakes that I see when industrial clients contact me for Website optimization. Should IT be handling this task?

Optimization 60

Optimization SEO Marketing Websites Keywords 60

Go Beyond SEO

APRIL 23, 2024

As the industry continues to evolve, it’s crucial to stay ahead of the competition and implement innovative techniques to generate quality leads for your business. Stay updated with the latest industry trends and adapt your strategies accordingly. If you landed here seeking lead generation services – Contact us here !

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

Go Beyond SEO

MARCH 19, 2024

Let us guide you through the SEO process and help you optimize your website to attract the right audience. By focusing on relevant keywords and optimizing your website’s content, we can boost your clinic’s visibility in search engine results.

SEO 78

SEO High Quality Lead Consulting Keywords 78