Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Enterprise Management 113

Enterprise Management Work Management Marketing Management Marketing AI 113

Martech

APRIL 10, 2024

The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. These industry giants, these supposed titans of martech, were peddling overpriced snake oil — bloated solutions masking a fundamental lack of innovation. But those days are over.

Work Management 112

Work Management Marketing Management Product Differentiation 112

ClearVoice

SEPTEMBER 22, 2023

The healthcare content landscape has undergone various transformative innovations. The engagement between healthcare companies and their patients is now bridged by various content types, such as articles, micro videos, live streams, and augmented reality (AR) and Virtual reality (VR), just to name a few.

Planning 97

Planning Paid Search Agency Content Custom Publishing 97

Content Standard

JUNE 27, 2023

With forces like the pandemic, patient consumerization, and waves of Boomer retirement emptying staff rolls and filling nursing homes, complexity in the healthcare field has gone well beyond the pale. The need for next-gen healthcare solutions is greater than ever. An educational content strategy tackles these problems head-on.

Work Management 89

Work Management Marketing Management Differentiation Education 89

Heinz Marketing

MARCH 28, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing What platforms come to mind when you think of marketing automation? And in my earlier consultant roles with Heinz Marketing, I was acquainted with the other major players like HubSpot, Pardot, and Eloqua through various projects and engagements.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

Vision Edge Marketing

JANUARY 12, 2021

What is are niche markets? Niches are segments of a larger market that have own unique needs, preferences, or that makes it different from the market at large. Once you have this, the key is to select and implement a market strategy to engage with and acquire customers in this segment. They were strong in.

Verticals 181

Verticals Business Segmentation Work Management 181

Content Standard

DECEMBER 6, 2023

other areas of business) have been a bright spot in my life as a healthcare tech writer. other areas of business) have been a bright spot in my life as a healthcare tech writer. Content marketing is a conversation. The answer is market research. I’m speaking in generalities of course, but here’s what I mean.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

SalesGrape

DECEMBER 3, 2023

Navigating the NHS Market: Telemarketing Tips for Healthcare Lead Success Understanding the NHS Market: A Primer for Healthcare Telemarketers The National Health Service (NHS) in the UK is a complex and highly regulated market, making it crucial for healthcare telemarketers to have a solid understanding of its intricacies.

Telemarketing 80

Telemarketing Marketing Management Lead Scoring Lead Ranking 80

sagefrog

JANUARY 31, 2024

Marketers love to lean on the phrase “now more than ever,” but in this case, it’s true: Now more than ever, AI is poised to be a powerful catalyst for change in the B2B healthcare market. Improving Telehealth Services Telehealth is still rapidly evolving and set to become more ingrained in healthcare delivery in 2024.

Marketing AI 57

Marketing AI Work Management Marketing Management Trends 57

Tomorrow People

OCTOBER 31, 2017

Content marketing is fantastic for pharmaceuticals, healthcare, and financial services, as long as you play the game of differentiation. Some industries have it tougher than others when it comes to creating a quality content marketing strategy. Document your content marketing strategy. Don’t be one of them.

Differentiation 255

Differentiation Verticals Work Management Marketing & Strategy 255

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks.

Social Media 105

Social Media Enterprise Management Work Management Marketing Management 105

Martech

SEPTEMBER 20, 2023

Martech is flooded with solutions. Could a healthcare company develop an AI model to predict patient outcomes and individualize treatments? We don’t need to wait for someone else to develop AI-enabled solutions to our problems. AI is undoubtedly propelling the world of marketing forward. Absolutely.

Marketing AI 119

Marketing AI Marketing Management PR Press 119

Zoominfo

MAY 23, 2023

You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions. But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal. Here’s how it works.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

NetLine

FEBRUARY 15, 2024

In this rapidly evolving landscape of B2B marketing. Your Blueprint for 2024 and Beyond The 2024 Content Trends & Planning Guide is more than just a report; it provides context and direction in the ever-changing world of B2B marketing. Innovations Across Industries The guide doesn’t just stop at content formats.

Marketing AI 59

Marketing AI Trends Work Management Marketing Management 59

Heinz Marketing

FEBRUARY 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Marketing teams in the healthcare industry face a unique set of challenges. The industry is heavily regulated, making it difficult to market products and services in traditional formats that other industries follow.

Advertising Agencies 100

Advertising Agencies B2B Thought Leadership Lead Ranking Business 100

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Conductor

SEPTEMBER 9, 2021

How telehealth, AI, IoMT, AR, VR, and staffing are fueling healthcare transformation. The COVID-19 pandemic has propelled digital transformation in healthcare to new heights. billion in healthcare technology , surpassing the funding total from all of 2020. Healthcare Technology Trends in Telehealth 2021.

Trends 98

Trends Marketing AI Marketing Management Digital Transformation 98

Lake B2B

AUGUST 27, 2021

The healthcare industry is one of the most profitable sectors in the world. As per the predictions of the Research and Markets website, the global healthcare market is likely to touch a value of $11,908.9 It’s no secret. billion by the year 2022. And that is an impressive CAGR of 8.9%!

Impressions 111

Impressions Marketing Research Marketing Websites 111

Webbiquity

JULY 14, 2020

Studies early in the pandemic showed the tech sector (along with healthcare) holding up better than most industries in this coronavirus-induced economic slowdown. And how has the tech industry responded to COVID-driven changes? Is that still the case? Image credit: engin akyurt on Unsplash. ” There’s much more.

Research 332

Research Paid Search Agency Case Studies Planning 332

SalesGrape

OCTOBER 16, 2023

Unlocking Success: Proven Strategies to Generate Quality Leads in the Pharmaceutical Sector Introduction: The Importance of Quality Leads in the Pharmaceutical Sector In today’s competitive pharmaceutical industry, generating quality leads is crucial for success.

Telemarketing 89

Telemarketing Lead Scoring Lead Ranking Generation 89

Martech

OCTOBER 23, 2023

Digital transformation can mean many things to marketers and organizations. Many on the list are marketers and entrepreneurs themselves. The knowledge they share covers what businesses can do to transform and how marketers can rise to the challenge and discover new value — now and in the future. LinkedIn: Tim Crawford (5.9K

Digital Transformation 123

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 123

SalesIntel

MARCH 14, 2024

Harnessing these data sets as sales triggers holds the promise to unlock higher conversion rates by delivering precisely targeted solutions to the right audience at the right time. This data includes industry, company size, location, revenue, and organizational structure. What is Buyer Intent Data?

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

QuanticMind

SEPTEMBER 27, 2023

Digital healthcare. Like the broader healthcare landscape, the pharmaceutical industry is in the midst of quite a technological revolution! While many of these innovations present new and exciting opportunities for pharma brands, digital marketers may be feeling a bit of whiplash from the speed with which they're taking hold.

Marketing AI 78

Marketing AI Advertising Agencies Paid Search Agency Multi-Channel 78

Valasys

MARCH 19, 2024

In short, institutions leveraging generative AI solutions to streamline operations and protect transactions can provide more efficient and personalized services. However, if you use generative AI solutions, you get infinite ideas that you can curate in minutes. Once done, you can curate the most useful of possible solutions.

Marketing AI 40

Marketing AI Service Generation Curation 40

Madison Logic

JANUARY 17, 2024

Now is the time for B2B businesses in the cybersecurity sector to capitalize on the growing interest in security solutions among small and medium-sized organizations. Healthcare organizations are particularly vulnerable to targeted cyberattacks due to the substantial sensitive patient data they possess.

Advertising Mediums 52

Advertising Mediums Budget Programs Verticals Software 52

EveryoneSocial

JANUARY 12, 2022

But it’s not just the healthcare industry’s social media managers who share, post, tweet, and comment. Healthcare workers — of which there are 22 million in the U.S. Despite this widespread use of social, healthcare organizations understandably have qualms about inviting employees to use social media at work.

Social Networks 97

Social Networks Activities ROI Enterprise Management 97

SalesGrape

NOVEMBER 19, 2023

Telemarketing allows pharmaceutical companies to go beyond traditional marketing strategies by providing personalized interactions with potential pharmacy partners. It enables them to understand their needs better, address concerns promptly, and offer tailored solutions that align with their business objectives.

Telemarketing 82

Telemarketing Allocation Marketing Management Advertising Agencies 82

Thinkers360

MARCH 31, 2024

We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Marketing, Customer Experience, Digital Transformation Chenthil Eswaran Aspire Systems (India) Pvt.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Marketing Insider Group

JULY 13, 2020

If you don’t make blogging part of your marketing strategy, you’re essentially handing all the benefits over to your competitors. Every time your target buyers can’t easily find your website when they’re searching for a solution that your business can provide, you’re losing the opportunity to generate a lead or convert a customer.

Paid Content 304

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 304

Thinkers360

MARCH 22, 2024

We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

PureB2B

MARCH 28, 2022

One of the major challenges the healthcare technology industry faces with marketing is lead generation. It’s safe to say that there’s a large gap in the identification and conversion processes of marketing qualified leads, especially when looking at priority buyers. Call to Action.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 62

Martech

JANUARY 10, 2023

Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. To maximize ROI, it’s crucial for marketers to: Consider more than just price when buying martech. Unifying marketing technologies. Look at legacy systems and modern cloud-based solutions.

API 117

API Work Management Budget Programs Marketing Management 117

Outgrow

FEBRUARY 28, 2024

It’s not just about algorithms and lines of code; it’s about the transformation of industries and the reshaping of daily life. billion market in 2023 for AI, it’s projected to balloon to $1.8 The self-driving car market is projected to grow from 20.3 Top AI Statistics 2024 Financial AI Statistics 2024 1.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Outgrow

FEBRUARY 25, 2024

It’s not just about algorithms and lines of code; it’s about the transformation of industries and the reshaping of daily life. billion market in 2023 for AI, it’s projected to balloon to $1.8 The global AI telecommunication market is skyrocketing, with a predicted CAGR of 28.2% Top AI Statistics 2024 1.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Suddenly, even the insights of industry leaders are suspect. How should the AI solution[s] fit into our existing tech stack and workflows?

Marketing AI 124

Marketing AI Work Management Marketing Management B2B Thought Leadership 124

Outgrow

APRIL 8, 2024

These forms are commonly used in various contexts, including business, education, healthcare, and more. Market Research Feedback Forms Market research forms play a vital role in gathering opinions on market trends , consumer preferences, and competitor analysis.

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52

PureB2B

MAY 30, 2022

B2B sales and marketing is rarely a simple undertaking, and nuances within individual industries only add further complexity. One such vertical where this is especially prevalent is healthcare technology. The Healthcare IT (HIT) sector is expanding faster than ever before, anticipated to grow globally by? over 17.4%

Marketing Management 62

Marketing Management B2B Marketing Ideal Customer Profiles Account Based Marketing 62