SmartBug Media

JULY 25, 2022

Our marketing team has tried and proven seven easy, cost-effective lead generation hacks that might make a difference when you’re running out of time. Use LinkedIn as an event driver. For B2B marketers in particular, LinkedIn can be a great audience driver if you know how to use it to your advantage. Use Your Team.

Lead Gen 98

Lead Gen Lead Scoring Lead Ranking Leads 98

Smashmouth Marketing

AUGUST 19, 2009

Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). Classic inbound marketing. Search engine marketing (SEM), search Engine Optimization (SEO), blogging and social media strategies all contribute to solid Google rankings.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Envy

AUGUST 2, 2022

If you have brushed a TikTok marketing strategy off as not for you or too much effort, you could be missing out. Look, we get it, as a B2B business it’s not your first priority, LinkedIn clearly comes first when it comes to your B2B inbound marketing. Ask Yourself, ‘Is A TikTok B2B Inbound Marketing Strategy For Me?’.

Marketing Strategy 118

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 118

KoMarketing Associates

JANUARY 2, 2018

For example: a few months back we helped a client implement and configure a new Google Tag Manager initiative. The good news is that more martech vendors appear to be up to the challenge in providing resources for new users and more experienced marketers. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Industrial Marketing Today

OCTOBER 21, 2010

If you believe everything you read (and lately there’s been a lot) about marketing automation, you’d think it is the killer app to solve all your lead generation problems. Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana. How manufacturers are marketing today.

Marketing Automation Services 60

Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 60

Kaon

SEPTEMBER 15, 2015

Last week I attended one of the largest sales and marketing conferences, INBOUND 2015, a 4-day event designed to help marketing and sales professionals deepen their knowledge of inbound marketing through a combination of inspiring presentations and breakout sessions led by experts and thought leaders.

Conference 100

Conference Hubspot Social Media Mobile Marketing 100

SmartBug Media

MAY 21, 2020

Businesses throw time, energy, research, and resources into producing compelling, persona-driven inbound marketing blog articles. A social media plan is an essential part of any inbound marketing strategy , because it helps promote your content in a natural and organic way.

Social Media 71

Social Media Media Tips Buyer Personas 71

MLT Creative

MAY 21, 2012

To meta tag or to not meta tag. The debate on the HTML meta tags’ relevance and usefulness in search engine optimization continues. According to Search Engine Watch , we witnessed the demise of the meta keyword tag years ago. But does the meta description tag still have merit? What’s a meta tag anyway?

Tagging 40

Tagging SEO Advertising Agencies SERP 40

Industrial Marketing Today

OCTOBER 26, 2010

While low cost is very important, I think there are other key reasons for the shift towards inbound marketing. Accountability and ROI – inbound marketing coupled with lead nurturing and scoring from marketing automation , optimizes the funnel for marketing to demonstrate contribution to revenues and prove ROI.

Marketing Budget Creation 60

Marketing Budget Creation Marketing Budget Inbound Marketing Tactics 60

Kaon

SEPTEMBER 18, 2015

The Relevance Imperative: B2B The Way It Should Be, Presented by Russell Glass from LinkedIn Marketing Solutions. B2B buyers are taking a random walk around the internet in hopes of finding products or services related to their business needs, at the same time, marketers are hoping they will get in the way of that random walk.

Hubspot 100

Hubspot Conference Mobile Advertising Mobile Marketing 100

Oktopost

JUNE 19, 2023

For the past few years, a common thread in that conversation has been marketing – how involved is marketing, and how involved should the marketing team be in lead generation? More than ever before, the general consensus is that marketing is just as relevant to lead generation as sales – and why shouldn’t it be?

Lead Ranking 62

Lead Ranking Social Media Lead Generation Lead Scoring 62

Valasys

OCTOBER 10, 2022

Created by Red Revolution, a UK-based inbound marketing and web-designing agency, Seedkeyword is a simple and effortless tool that can be utilized in the course of the keyword research process. If you want to use tags that other videos are using, TubeBuddy helps you to see those tags to rank your videos higher.

Lead Ranking 52

Lead Ranking Lead Scoring SEO Tools 52

SmartBug Media

SEPTEMBER 24, 2021

When you guest post on high-authority websites, ensure you syndicate that content to your website or share it via platforms like LinkedIn to generate that buzz. This means implement the “rel=canonical” tag. This canonical tag helps the search engine result pages (SERPs) know which is the original content that should be indexed.

Webinar Metrics 108

Webinar Metrics Tips Marketing & Strategy Ad Building 108

MLT Creative

MARCH 16, 2011

Build social relationships – As you build more quality relationships in online social channels like Twitter and LinkedIn, those contacts will be more likely to view and share the content you provide. Put words with your images - Add a descriptive keyword-rich sentence, not just a short blurb as alt tags to the images on your website.

Inbound Marketing 40

Inbound Marketing B2B Marketing Advertising Agencies Paid Search Agency 40

Smashmouth Marketing

JULY 28, 2009

Last week we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - what is your mix for lead gen? Mostly Inbound Mostly Outbound Both Equally Inbound Only Outbound Only The complete results were published today on the DemandGen Reports site. Some key points to consider.

Marketing Mix 100

Marketing Mix Cold Calling SEM Lead Gen 100

Smashmouth Marketing

AUGUST 24, 2009

Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - What is your mix for lead gen? We used the LinkedIn Poll Application to conduct the study, as well as the free distribution of the poll to our network. The experts balance Inbound Marketing with Outbound Marketing.

Demand 100

Demand BtoB Lead Gen Inbound Marketing 100

Engagio

DECEMBER 28, 2020

CEO at Marvel Marketers | LinkedIn. Tag me if you have done anything exceptional.) COO at LiveRamp B2B | LinkedIn. Personalized and contextual customer experiences will fuel Account-Based Marketing success. CMO at Uberflip | LinkedIn. Chief Marketing Officer at Sendoso | LinkedIn.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Biznology

MAY 19, 2015

Site Optimization : This includes copy rewriting, internal linking, keyword research, Google Analytics/ and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

SmartBug Media

MARCH 19, 2020

Include meta tags and titles: By providing video that is formatted for search engines, the chances of your video appearing in the search results increases. When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

SmartBug Media

AUGUST 5, 2019

Email: Traffic from email marketing that has been properly tagged with an email parameter. Social: Traffic from a social network, such as Facebook, LinkedIn, Twitter, or Instagram. Other: If traffic does not fit into another source or has been tagged as “Other” via a URL parameter, it will be bucketed into “Other” traffic.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

Smashmouth Marketing

SEPTEMBER 4, 2009

Look at the other top experts in the Lead Generation section of LinkedIn. Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM. I'm in good company! Leave a comment.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Webbiquity

MAY 31, 2022

There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Guest post by Eduard Klein.

Linkedin 336

Linkedin Marketing Strategy Marketing & Strategy B2B Marketing 336

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

the King and Queen of Content Marketing). During this webinar, we will talk about how to create the right content to make your inbound marketing machine work. We get lots of traffic from social media sites outside of Twitter, Facebook, and Linkedin. . Second, ask those you know to share your content.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Smashmouth Marketing

JULY 6, 2009

There have been a number of studies published about what marketing departments are spending budget on. What do people spend on Inbound Marketing and what do they spend on Outbound Marketing. We are looking at more of a granular study. We'll followup with a blog article discussing the results. Please spread the word.

Cold Calling 100

Cold Calling SEM B2B Sales Inbound Marketing 100

chiefmartech

DECEMBER 21, 2015

The ISV ecosystems around major platforms did flourish — although not as much as I would have hoped, and frankly, they’re still not very well marketed by most platform providers. (A-). Vertical competition for enterprise marketing tech companies is going to get fierce. ” (A). Native and social advertising will grow too. #4.

Enterprise Management 160

Enterprise Management Work Management Marketing Management Marketing Budget 160

Buzz Marketing for Technology

FEBRUARY 4, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it its the basis for all your online activity. Share this on Linkedin. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got.

Digg 100

Digg B2B Marketing Thought Leadership Content 100

Only B2B

FEBRUARY 1, 2023

Learn How To Effectively Generate Leads Discover inbound lead generation strategies you can use right away in your overarching inbound marketing and sales plan. Tags should be descriptive yet brief (preferably 7–10 words). Better search results and enhanced SEO advantages are made possible as a consequence.

Lead Generation 117

Lead Generation Paid Content Inbound Marketing Lead Scoring 117

ClearVoice

JUNE 5, 2020

And to reap success, it’s vital to effectively strategize up your LinkedIn, your digital CV, and your website for consistent lead generation. Consider this your ultimate guide to transitioning to a full-time freelance content marketer. Ideas to turn your LinkedIn page into a sales pitch. Mainly, LinkedIn.

Work Management 120

Work Management Content Marketing Planning Marketing Management 120

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. Share this on Linkedin. Tweet This!

Ad Building 100

Ad Building Brand Identity Branding Digg 100

Webbiquity

JANUARY 25, 2010

According to Rick, inbound marketing is a magnet, attracting new business to your enterprise. Outbound marketing is a sledgehammer, barraging prospects with advertising hoping they will form a positive association with your brand in exchange for interrupting what you are reading, watching or listening to. Share this on Mixx.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Marketing Insider Group

JUNE 29, 2010

Share: Read more from Demand Generation B2B Marketing , Inbound Marketing , Lead Qualification , Online Demand Generation , Sales Alignment , Telemarketing 3 Comments Post a comment Ryan Beale Jun 29 2010 I’ll add another reason – They are not cost-effective in 2010. Augmented Reality For B2B Marketing in 2011?"

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

JANUARY 28, 2010

Share this on Linkedin. Tags: Blogging Buzz Marketing Communications Communities Inbound Marketing Interactive Marketing Media PR Social Media Twitter. I think growing and focusing on this group is the key to igniting more WOM in your business! Tweet This! Share this on Facebook. Share this on del.icio.us.

WOM 100

WOM Digg B2B Marketing Wikipedia 100

Marketing Insider Group

SEPTEMBER 2, 2010

(See contradiction #4) Contradictions and Myth Busters: Only 17% of the marketers felt they were “sales driven.” Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

(See contradiction #4) Contradictions and Myth Busters: Only 17% of the marketers felt they were “sales driven.” Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Buzz Marketing for Technology

JANUARY 21, 2010

4 Launch them using all available S ocial Media - think Inbound Marketing by Brian Halligan and Dharmesh Shah. Share this on Linkedin. 5 Tricks to B2B Marketing Socially Whenever I ask members of sales team from around the. . #2 Make them S ticky – think Made to Stick by Chip and Dan Heath. #3 4 Tell Good Stories.

Social Media 100

Social Media Social Marketing Media Digg 100

The Effective Marketer

MAY 18, 2011

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site. Like Be the first to like this post. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

Buzz Marketing for Technology

JANUARY 19, 2010

In the next post I will show you the new 4 S’s for Social Media Marketing … Tweet This! Share this on Linkedin. If I had a dollar … Last week, I was interviewed by a technology services marketing. Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Digg 100