Customer Experience Matrix

AUGUST 21, 2009

Business-oriented (demand generation) vendors add some Web support through visitor tracking, landing pages and forms, but even they rarely do much with other “inbound marketing” channels including paid search, banner ads, search engine optimization and blogging.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

The Effective Marketer

MAY 18, 2011

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

Marketing Insider Group

DECEMBER 14, 2010

And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy. It wasn’t inspired by anything other than the main challenges of my peers across the diverse world of corporate B2B Marketing.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Buzz Marketing for Technology

MARCH 9, 2010

As far as the rest of the percentages in the survey I can say I go much heavier on things like webinars and flash demos (which I am counting under corporate website spend). But don’t forget one of the most important costs associated with Social Media and that is Content Creation which can be a small incremental cost if you do it right.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Ambal's Amusings

FEBRUARY 15, 2010

We asked Mani Iyer " What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Mani Iyer is CEO of Kwanzoo , a social inbound marketing service for businesses. The Feds come down on deceptive online marketing practices. Website Kwanzoo Twitter iyermani.

Peer-to-peer 100

Peer-to-peer Creativity Banner Ads Banners 100

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Marketing Insider Group

AUGUST 17, 2010

Innovation needs to become a core value of your company and built in to your corporate DNA supported by senior management with real incentive programs. By considering marketing acceleration, you can not only decide what programs to build, but also how to get more out of each dollar invested in marketing activities.

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Marketing Insider Group

AUGUST 3, 2010

Google Local Business results within Google Maps offer a unique opportunity to claim your business listing and provide relevant traffic back to your corporate website. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

The Effective Marketer

DECEMBER 8, 2009

That’s why I liked when the Modern B2B Marketing blog posted a list of must-read B2B marketing ebooks. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? United States License.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

Marketing Insider Group

MAY 18, 2010

Ignoring synergy between different media – It is important that you do not silo your social media activities from your corporate website, public relations activities or your online marketing campaigns. Be sure to check out these tips for creating a successful Social Media marketing campaign.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Hubspot

MARCH 12, 2019

Using HubSpot Marketing help you build an inbound marketing flywheel from start to finish. As for installing it, it’s a lot easier than doing form tracking manually in something like Google Tag Manager. You can export and share this data with additional systems so it can be used by other team members. Image Source.

Lead Generation 100

Lead Generation Tools Generation Leads 100

Marketing Insider Group

OCTOBER 28, 2010

You may need to supplement your programs with these types of tactics depending on your corporate goals. The Principle of “Always On&# This is a basic and fundamental concept of effective marketing that is too often overlooked or undervalued. So why shouldn’t your marketing?

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Convince & Convert

SEPTEMBER 14, 2010

The way to do this practically is to borrow a technique from social media and use tagging. Group them into personas related to the tagged characteristics. Write your messaging to the personas and build your lists based on the tags. Ideally, you also want a way to import the tags already available on user profiles.

Social Media 123

Social Media Work Management Marketing Management Media 123

The Effective Marketer

JUNE 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

SEPTEMBER 23, 2009

2 Responses to More Free Marketing Training Dan says: September 29, 2009 at 9:17 am On the subject of free marketing, here’s another learning option (and you can even get certified, who doesn’t love external validation?) for inbound marketing. Like Be the first to like this post. United States License.

Training 100

Training Planning Work Management Marketing Management 100

Marketing Insider Group

NOVEMBER 9, 2010

Compared to the averages, corporate bloggers main goal is to get published or get featured in traditional media. Blog Topics and Technology The main motivation for all bloggers was &# meeting like minded people,&# self-expression and expertise sharing according to the study.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

DECEMBER 9, 2010

And like we all learned how to deal with the onslaught of corporate email threads, you learn to quickly deal with the constant stream of tweets, likes and connection requests. I am constantly scanning and making quick decisions about what to respond to right away, later or simply disregard.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Industrial Marketing Today

MAY 18, 2010

The use of buzzwords or clichés in B2B marketing content is not a new trend. Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. He called it “The Gobbledygook Manifesto.”

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Marketing Insider Group

JUNE 7, 2010

Maintain a corporate presence on the major social channels. The truth is that there is little to no cost for having a real, professional, corporate presence in social media. How can you successfully structure pilot programs that pass muster with the C-suite and work with your compliance department to approve your program?

Social Media 100

Social Media Media B2B Customer Satisfaction 100

Customer Experience Matrix

JANUARY 31, 2010

System scope also extends to inbound marketing. Marketing Studio offers a blog engine tailored to corporate needs: managers can review and approve posts; the system can automatically notify Twitter , LinkedIn and Facebook of new post; and each blog topic is assigned a different URL, which helps with search engine rank.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Ambal's Amusings

OCTOBER 20, 2009

Prior to founding CDI in 1990, Howard was a marketing manager for software giant Oracle Corporation. Ambal Balakrishnan: How is the High-Tech Marketing landscape different than what it was a decade back? Sewell: By far the biggest shift has been the shift from outbound to inbound marketing. Sewell : Thanks Ambal.

Direct Marketing 100

Direct Marketing Demand Generation Agencies Work Management Marketing Management 100

MLT Creative

SEPTEMBER 30, 2011

October 7, TAG Social Business Event Atlanta, GA: TAG Social Business Presents: Serious Gaming - Social Business Can Be Fun and Games. October 11-12, MIMA Minneapolis, MN: Largest annual marketing and technology conference in the Midwest. Sources: BtoB, Mashable, aima, AMA Atlanta, BMA Atlanta, DMA Atlanta, TAG, OMI.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 7, TAG Social Business Event Atlanta, GA: TAG Social Business Presents: Serious Gaming - Social Business Can Be Fun and Games. October 11-12, MIMA Minneapolis, MN: Largest annual marketing and technology conference in the Midwest. Sources: BtoB, Mashable, aima, AMA Atlanta, BMA Atlanta, DMA Atlanta, TAG, OMI.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

The Effective Marketer

JUNE 13, 2009

Back to the free marketing stuff. I am enrolled in a free course called Inbound Marketing University , created by HubSpot. It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

ClearVoice

JUNE 5, 2020

Recessions create a proverbial Catch 22 for corporate America: companies need to continue to provide optimum services and goods for good customer service, yet they — like the consumer — are suffering economically and cannot afford to hire,” she explains. Still, we won’t know for sure until the end of the second quarter of 2020.

Work Management 120

Work Management Content Marketing Planning Marketing Management 120

Hubspot

NOVEMBER 14, 2011

Instead, it’s the ability turn your website into an inbound marketing machine. Have lots of quality inbound links. Optimize your tile tag and meta tags. Avoid corporate gobbledygook. After all, a company’s website is its virtual storefront. Tweet This ]. Optimize your website pages for search.

Marketing Websites 28

Marketing Websites Landing Pages Tagging Internet Marketing 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Industrial Marketing Today

SEPTEMBER 20, 2010

It is very common to find blogs receiving more traffic than a corporate site. Compelling evidence for the need for corporate blogging. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Lead Generation 60

Lead Generation Business Blogging Lead Ranking Lead Scoring 60

Industrial Marketing Today

JUNE 15, 2010

Success story #2: Developer of software suite for the upstream oil & gas industry The client’s old corporate website was designed by us to put a sharper focus on their target audience of reservoir and production engineers, operations personnel and upper management in oil and gas production companies.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Ambal's Amusings

SEPTEMBER 1, 2009

However, today, the work that we do can best be described in the following terms: Content Marketing, Custom Publishing, Branded Content, Inbound Marketing and Social Media. Ambal Balakrishnan: How is the marketing landscape different than what it was a decade back? Tags: Conferences. Russell Sparkman: Thanks Ambal.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100

Hubspot

JUNE 15, 2010

How Twitter Places Works: Tagging Tweets With Places: When users tag their tweets with a particular place (e.g. Make sure you associate your tweet (and your corporate Twitter account ) with your business' place before you tweet about your promotions so it appears on your Place page. Webinar: Twitter for Marketing and PR.

Twitter 28

Twitter API PR Tagging 28

B2B Marketing Zone Posts

MARCH 3, 2010

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Inbound Marketing is the future, but are you ready? Inbound marketing is the wave of the future.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

Industrial Marketing Today

JUNE 3, 2010

Is your website redesign project on hold waiting for marketing to deliver content? It doesn’t matter whether you work for a corporate marketing department or the owner of a small business website. Are you involved in or responsible for redesigning your company’s website? If so, you know the frustration.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JANUARY 26, 2010

Don’t lapse into obvious corporate marketing speak to sound important (see point #4). webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 21, 2010

The color scheme, fonts, graphics and your tag line should all work together to separate you from your competition and be a true reflection of your business. Another good example that I’ve seen is Indium Corporation. Even though content is king on the Internet, aesthetics or branding do matter.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

APRIL 18, 2012

Here, we'll discuss how to design your website in a way that puts your buyer personas first, amplifying the effects of your already stellar inbound marketing. Then display these persona tags clearly on your blog so your blog readers can self-identify and view content catered only to their interests.

Design 28

Design Marketing Websites Buyer Personas Case Study 28

Industrial Marketing Today

JULY 20, 2010

We need to develop customer-centric solutions-based marketing content instead of product-centric features and benefits marketing collateral. According to Tim Riesterer of CMM Forum LLC (now part of Corporate Visions, Inc.),

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60