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Happy 5th Aniversary To YouTube’s First Viral Video

Hubspot

While YouTube launched in May of 2005, many argue that today marks the day when YouTube became part of popular culture and a fixture of online video sharing. Following its appearance on SNL, the video appeared on YouTube and was viewed more than 5 million times until February 2006 when NBC Universal asked the site to remove it, along with several other copyrighted NBC video clips.

12 Marketing-Takeways from the B2B Marketing Manifesto

Fearless Competitor

B2B Demand Generation | 12 Marketing Take-Aways. One of our favorite content marketing firms is Velocity Partners in London, creators of a 42 page “rant” called the B2B Marketing Manifesto. Doug Kessler, an American living over there, recently participated in a webinar with Bob Apollo, Inflexion-Point Strategy Partners and John Sweeney of DemandGen in which he shared lessons learned from marketing that content. I’d like to share Doug’s lessons with our fans. Reach out to thought leaders with an earlier release of the content.

What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. Here is what they had to say about their most effective B2B marketing tactics over the past year.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute ) Benefits from marketing and attribution of results always seem harder for B2B companies than B2C. million.

How Manufacturers can Resurrect Product Content from the Dead Zone

Industrial Marketing Today

In general B2B and technology (software and IT) marketing, there is usually a well-defined path for lead generation and nurturing with content. These B2B marketers seem to have a bottomless well of content to tap into. I’m sure that’s not by accident but the result of forward thinking and a lot of hard work on the part of content marketers in those industries. Manufacturers of industrial products struggle when it comes to generating a steady flow of fresh marketing content. Post them to your branded YouTube channel. How about you?

10 B2B Companies That Create Exceptional Content

Hubspot

One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative content. This point is core to inbound marketing. Kuno Creative's Killer Marketing Ebooks. Take this infographic on content marketing.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)? Over 2 billion videos are viewed every day on YouTube. companies now use social media for marketing. And 73% of U.S.

In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor

Hubspot

Just as with the initial release of Google’s Penguin update last year, SEOs all over the web are writing post-mortems about aggressive link building tactics that were once the bread-and-butter of successful search engine optimization, but are now resigned to the dustbin of internet history. But you can have an amazingly strong web brand for your local market. Penguin 2.0 happened.

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Content Marketing on a Shoestring Budget: Distribution

Marketing Action

Here’s part two of of our recap of the webinar “ Direct Marketing on a Shoestring Budget, Part 2: Content Marketing.” In the last post, I covered Carolyn Goodman’s tips for generating outstanding content; you can check that out here. No matter how big or small your marketing campaign is, always make sure you’ve covered the most basic technicalities of content promotion.

17 Brilliant Sources of Content Hiding Right Under Your Nose

Hubspot

But if you're a multi-tasking marketer -- creating email campaigns, building landing pages, managing a staff, tweaking your PPC budget, designing calls-to-action -- content creation has likely been elevated from a royal pain to a practical impossibility. 17 Sources of Quick Marketing Content That Are Right Under Your Nose. 1) Tap your sales and services teams. do marketing.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. And for even more inbound marketing-related terms and definitions, check out The Ultimate Inbound Marketing Glossary. link] ). V.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. But, remember, a YouTube video can be easily embedded into a blog post. In fact, that is exactly why I created our YouTube channel.

The Muppets and Content Marketing: 3 Things You May Be Missing

Junta 42

You might now know this, but the Muppets’ comeback has been a long time brewing…and, of course, content marketing is at the heart of the efforts. As corporate marketers, we can learn a lot from their recent efforts to get back on the map.  As we know, content marketing can be very complex, and we often forget to do those things that are most important.

90 Tips to Make Your Blog Rock

delicious b2bmarketing

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Write articles for the  different types of customers that are relevant for each of  your  vertical markets 8. Look through your latest news releases for ideas 11. be authentic.

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The ABCs of Content Marketing: A Glossary of Terms

Hubspot

You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? We''ve listed the ABCs of content marketing below to help you map out your content strategy and ensure you''re ticking all of the right boxes to be more successful with your campaigns this year. Webinars? Agile.

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. The success of outbound marketing does make sense in this context.

SQO 2

The B2B Inbound State of Mind: Build the Brand

B2B Ideas @ Work

Click to see VIDEO "Inbound State of Mind". Inbound marketing presents an incredible opportunity to communicate your brand messages to a broad audience who can become advocates to help share your message. Brand building is a long-term marketing strategy that coincides with a similarly enduring inbound marketing strategy. Host a webinar.

The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing.

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Digital Marketing Glossary, Part 2

Marketing Action

In a recent post on Content Marketing Institute ’s blog, Eric Wittlake commented that “When many B2B marketers say demand generation, they mean lead generation — which is to say they will measure success based on the number and value of the leads their efforts bring in. asked Jay Hidalgo, founder of Demand Gen Coach (and a marketer with both Fortune 100 and SMB cred), to comment.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

Tried and True Techniques for Fusing Offline and Online Marketing

Hubspot

The quest to become completely reliant on inbound marketing is easier said than done. The truth is, not everything can always be perfected online alone -- but you should still make an effort to fuse your online and offline marketing to get the most out of all your marketing campaigns. How Do You Integrate Your Offline and Online Marketing? Create Calls-to-Action.

How Top Brands Use Instagram, and Other Marketing Stories of the Week

Hubspot

If you need some reading material for the plane/train/bus/car, scroll on and check out the best inbound marketing stories we found this week across the web. Facebook Launches New Ad Creation Tool to Help Marketers Align Campaigns With Goals, From HubSpot. The changes will be especially beneficial to marketers trying out Facebook ads for the first time. Yikes.

@fearlesscomp congratulates the Nifty 50 Men of Twitter

Fearless Competitor

Cheryl Burgess of BlueFocus360 and Tom Pick of KC Associates (both good friends of the Fearless Competitor , President of the B2B lead generation consultancy, Find New Customers ) recently announced the Nifty 50 men of Twitter on the Blue Focus Marketing Blog. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! Director of Global Marketing for SAP.

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.” I’m not disputing that nor am I making a new revelation.

Volkswagen Gets 1 Million Commerical Views Before the Super Bowl

Hubspot

A pair of interesting things came from Volkswagen yesterday - they purposefully leaked their two Super Bowl commercials on YouTube. By releasing the videos a 5 days early, they got to capture an audience that wasn’t already overcharged with the latest Budweiser, Coors, and Lexus commercials. Instead, you should be a little bit of a guerrilla marketer.

How to Conduct Competitive Analysis to Step Up Your Content Strategy

Hubspot

When you ask marketers who their competitors are, they can rattle off a list quite quickly, and perhaps a few anecdotes about notable differentiators like product features, sales techniques, and site structure. Maybe they'd like to know more information about them (say, their marketing techniques?) Webinars. Press releases. YouTube. Right? Blog posts. Whitepapers.

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2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 )  present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.  This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Adam L. Andres Silva A.

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. The stages are: Needs Awareness Research Consideration & Comparison Procurement The white paper then goes on to explain how industrial marketers must match their marketing content to the buyer’s stage in the buy cycle. Resources

4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Startups Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Crowd-Sourced Johnny Cash Video Scores Grammy Nomination May 20, 2010 Leyl Master Black View Comments 4 Tips for B2B Marketing on Facebook email share email share Do you like this story? Tips for B2B Marketing on Facebook [.]

The Best B2B Viral Video Ever

Hubspot

YouTube is famous for funny videos of cats and kids, but what if you are a B2B company? The virality that is possible on video-sharing sites like YouTube adds a new level of reach to compelling video stories. Recently, glass company Corning released a video on YouTube that could arguably be the best B2B viral video ever made. Marketing Takeaway. views. doubt it.

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

The chart below shows the variety of content used at different stages of the industrial buy cycle (Source: Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process from GlobalSpec). Primary goals of marketing content in the early stages of the buy cycle There are two main goals that your content needs to achieve in the early stages.

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Using Content to Move Prospects Forward in the Sales Cycle by Achinta Mitra on May 5, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Sales Strategies We often think of online content as the text on a web or blog page. Resources

How to Subscribe to a Podcast

Hubspot

Edison Research released The Current State of Podcasting back in October and confirmed our findings by showing that almost two-thirds of younger podcast listeners do not subscriber to podcasts. Webinar: How to Use Online Video for Inbound Marketing. How do you get started with YouTube, video podcasting, live streaming, or viral videos? Connect with HubSpot

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? Have you struggled to answer that question? There is no secrecy.

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.” Resources

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. However, B2B and/or industrial marketers must learn to use it correctly in order to harness its true power. All Rights Reserved.

Focus on Content in B2B Marketing

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Focus on Content in B2B Marketing by Achinta Mitra on April 26, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Strategies , Social Media Marketing Lately all the talk in B2B marketing has centered on social media.

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content. Get Engineers Can Sell white paper now.

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

So I’m not only familiar with an industrial marketer’s target audience, I am the audience or at least a member of it. Having worked closely with many manufacturers and companies from the industrial sector, I have learned several valuable lessons about what works when it comes to marketing to engineers and technical buyers. should know — I am an engineer too. Don’t! of Tiecas, Inc.

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? How can industrial and B2B marketers apply the same creative problem solving lessons in engaging with their prospects and customers? Many other media outlets have reported the same creativity crisis in America.