| |  Inbound Marketing + Release + Webinar + Youtube | 78 articles |
| Page 1 of 1 | Previous | Next | MARKETING INTERACTIONS JUNE 6, 2010 Webinar Q&A: Content is Marketing Currency On Wednesday, I answered a question that had been asked during the webinar about how to improve a content strategy you already have with the post Take Your Content Marketing Up Stream. Today, I'd like to address some of the other questions that were asked during the Content is Marketing Currency Webinar sponsored by GoToWebinar. Joining the panel in a Webinar discussion that can use your expertise. Q: Can you point to some good public B2B examples of this kind of integrated content marketing that we can look at online? And it's paying off. | HUBSPOT DECEMBER 17, 2010  Happy 5th Aniversary To YouTube’s First Viral Video While YouTube launched in May of 2005, many argue that today marks the day when YouTube became part of popular culture and a fixture of online video sharing. Following its appearance on SNL, the video appeared on YouTube and was viewed more than 5 million times until February 2006 when NBC Universal asked the site to remove it, along with several other copyrighted NBC video clips. | | | | | |
| FEARLESS COMPETITOR SEPTEMBER 28, 2011 12 Marketing-Takeways from the B2B Marketing Manifesto B2B Demand Generation | 12 Marketing Take-Aways. One of our favorite content marketing firms is Velocity Partners in London, creators of a 42 page “rant” called the B2B Marketing Manifesto. Doug Kessler, an American living over there, recently participated in a webinar with Bob Apollo, Inflexion-Point Strategy Partners and John Sweeney of DemandGen in which he shared lessons learned from marketing that content. First Doug and his team combined great content with marketing automation ( Marketo ). Be very specific. Give influencers a preview. | LOOPFUSE JUNE 30, 2010  Why Free? Why Now? June 30th, 2010 by Matthew Quinlan Earlier today we announced the release of LoopFuse FreeView , a free version of our popular OneView marketing automation service. Digital marketing is no longer a niche part of the overall marketing budget. It is quickly becoming the dominant channel for marketers to reach their prospects and their budgets are reflecting this trend. | INDUSTRIAL MARKETING TODAY JANUARY 10, 2011 More Manufacturers Are Using Videos For Content Marketing According to a new report released by the Content Marketing Institute, manufacturers have some of the highest adoption rates for content marketing tactics as compared to other industries. Even though social media (Facebook, Twitter and LinkedIn) adoption is lower among industrial marketers, YouTube usage by manufacturers (50%) is higher than other B2B marketers (38%). According to the same report, 82% of B2B manufacturing respondents indicated that they rely on content marketing to build brand awareness. Tyco Flow Control. | INDUSTRIAL MARKETING TODAY MAY 26, 2011 How Manufacturers can Resurrect Product Content from the Dead Zone In general B2B and technology (software and IT) marketing, there is usually a well-defined path for lead generation and nurturing with content. These B2B marketers seem to have a bottomless well of content to tap into. m sure that’s not by accident but the result of forward thinking and a lot of hard work on the part of content marketers in those industries. Manufacturers of industrial products struggle when it comes to generating a steady flow of fresh marketing content. Post them to your branded YouTube channel. How about you? | | | | | | | |
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HUBSPOT | FRIDAY, MARCH 25, 2011  The Best B2B Viral Video Ever
YouTube is famous for funny videos of cats and kids, but what if you are a B2B company? The virality that is possible on video-sharing sites like YouTube adds a new level of reach to compelling video stories. Recently, glass company Corning released a video on YouTube that could arguably be the best B2B viral video ever made. Marketing Takeaway. The marketers at Corning brought a simple product to life in a new and hopeful way. When it comes to marketing content, it isn't about your product. Webinar: How to Use Online Video for Inbound Marketing. MORE >> -
 7 Strategies for Using Content to Market Industrial Products
Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. It is heartening to see that content is at the center of most discussions about the state of B2B marketing today. Why not create a downloadable library on your website? Resources MORE >> -
HUBSPOT | SUNDAY, AUGUST 12, 2012  How Top Brands Use Instagram, and Other Marketing Stories of the Week
If you need some reading material for the plane/train/bus/car, scroll on and check out the best inbound marketing stories we found this week across the web. Facebook Launches New Ad Creation Tool to Help Marketers Align Campaigns With Goals, From HubSpot. Facebook has also added a preview option to the process, allowing marketers to view what their ad will look like in actual news feeds. The changes will be especially beneficial to marketers trying out Facebook ads for the first time. YouTube's Built-In Video Editor Gets Better, From Mashable. Yikes. MORE >> -
HUBSPOT | FRIDAY, AUGUST 17, 2012  Sneak Peek: The State of SEO & Internet Marketing in 2012 [New Data]
Are you hip to the current state of search engine optimization, internet marketing, and the marketing profession? In partnership with HubSpot, SEOmoz will soon release the results of its 2012 SEO & Internet Marketing Survey , in which more than 6,400 online marketers answered 54 questions about the state of the industry, their companies, and their work. In fact, HubSpot Founder Dharmesh Shah and SEOmoz CEO Rand Fishkin will join forces for a live webinar this Monday, August 20 at 1 PM EST to discuss the full survey results ( will you be joining them? ). MORE >> -
B2B IDEAS @ WORK | WEDNESDAY, JULY 20, 2011  The B2B Inbound State of Mind: Build the Brand
Click to see VIDEO " Inbound State of Mind". Inbound marketing presents an incredible opportunity to communicate your brand messages to a broad audience who can become advocates to help share your message. Brand building is a long-term marketing strategy that coincides with a similarly enduring inbound marketing strategy. Spreading your brand messages using varied and diverse inbound marketing activities increases your opportunties for being found online. 25 brand building inbound marketing tactics: Write a post on your B2B blog. MORE >>
- Deconstructing the Four Stages of the Industrial Buy Cycle INDUSTRIAL MARKETING TODAY | WEDNESDAY, MAY 26, 2010
- The Muppets and Content Marketing: 3 Things You May Be Missing JUNTA 42 | THURSDAY, NOVEMBER 3, 2011
- Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1 WEBBIQUITY | MONDAY, NOVEMBER 28, 2011
- 10 B2B Companies That Create Exceptional Content HUBSPOT | TUESDAY, AUGUST 21, 2012
- Rick Short Explains How to Turn Staff Into Prolific Bloggers DELICIOUS B2BMARKETING | TUESDAY, JUNE 30, 2009
- 17 Brilliant Sources of Content Hiding Right Under Your Nose HUBSPOT | FRIDAY, SEPTEMBER 21, 2012
- The Ultimate Glossary: 120 Social Media Marketing Terms Explained HUBSPOT | FRIDAY, DECEMBER 30, 2011
- The Ultimate Glossary: 101 Social Media Marketing Terms Explained HUBSPOT | WEDNESDAY, JUNE 23, 2010
- Volkswagen Gets 1 Million Commerical Views Before the Super Bowl HUBSPOT | THURSDAY, FEBRUARY 3, 2011
- 90 Tips to Make Your Blog Rock DELICIOUS B2BMARKETING | TUESDAY, JANUARY 4, 2011
- In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor HUBSPOT | TUESDAY, JUNE 4, 2013
- Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead. INDUSTRIAL MARKETING TODAY | TUESDAY, MAY 11, 2010
- Tried and True Techniques for Fusing Offline and Online Marketing HUBSPOT | THURSDAY, MARCH 1, 2012
- How to Subscribe to a Podcast HUBSPOT | MONDAY, APRIL 11, 2011
- 6 Non-Fluff Answers to Your Social Media Questions HUBSPOT | THURSDAY, MARCH 3, 2011
- How to Conduct Competitive Analysis to Step Up Your Content Strategy HUBSPOT | THURSDAY, MARCH 1, 2012
- 4 Tips for B2B Marketing on Facebook DELICIOUS B2BMARKETING | THURSDAY, DECEMBER 23, 2010
- How to Make the Inc. 500 Fastest Growing Companies List HUBSPOT | TUESDAY, AUGUST 23, 2011
- Don't Count on Marketing Automation to Solve All Your Lead. INDUSTRIAL MARKETING TODAY | FRIDAY, JULY 9, 2010
- The Twofold Benefit of Optimizing Marketing Content INDUSTRIAL MARKETING TODAY | TUESDAY, AUGUST 17, 2010
- @fearlesscomp congratulates the Nifty 50 Men of Twitter FEARLESS COMPETITOR | TUESDAY, JUNE 7, 2011
- Is Content Curation an Easy Way for Content Marketers to Do More. INDUSTRIAL MARKETING TODAY | WEDNESDAY, JULY 14, 2010
- The 2011 #Nifty50 Top Twitter Men Reprise WEBBIQUITY | MONDAY, JUNE 6, 2011
- Variety of Content is the Key in the Early Stages of the. INDUSTRIAL MARKETING TODAY | MONDAY, SEPTEMBER 13, 2010
- The Disconnect Between B2B Content Marketing and Customer Engagement INDUSTRIAL MARKETING TODAY | THURSDAY, JULY 29, 2010
- B2B Lead Generation Using a Business Blog INDUSTRIAL MARKETING TODAY | MONDAY, SEPTEMBER 20, 2010
- Have Digital Marketing and Social Media Killed the Industrial. INDUSTRIAL MARKETING TODAY | MONDAY, SEPTEMBER 27, 2010
- 2011 #Nifty50 Top Twitter Men BLUE FOCUS MARKETING | MONDAY, MAY 23, 2011
- Top 10 Clichés to Avoid in B2B Marketing Content INDUSTRIAL MARKETING TODAY | TUESDAY, MAY 18, 2010
- Content Auditing and Mapping it to the Industrial Buy Cycle INDUSTRIAL MARKETING TODAY | FRIDAY, SEPTEMBER 3, 2010
- Optimizing Your WordPress Business Blog INDUSTRIAL MARKETING TODAY | TUESDAY, AUGUST 10, 2010
- Shortening the Industrial Buy Cycle in 5 Simple Steps INDUSTRIAL MARKETING TODAY | TUESDAY, JUNE 8, 2010
- Using Content to Move Prospects Forward in the Sales Cycle INDUSTRIAL MARKETING TODAY | WEDNESDAY, MAY 5, 2010
- High-Performance Email Marketing for Attracting and Engaging. INDUSTRIAL MARKETING TODAY | SATURDAY, OCTOBER 2, 2010
- Industrial and B2B Customer Engagement Simplified INDUSTRIAL MARKETING TODAY | TUESDAY, AUGUST 3, 2010
- How Social Media Is Impacting Search With Rand Fishkin [@InboundNow #22] HUBSPOT | THURSDAY, MAY 26, 2011
- The Distribution Trap – How Innovations Become Commodities INDUSTRIAL MARKETING TODAY | THURSDAY, APRIL 22, 2010
- How to Use a B2B Blog to Win Customers and Influence Prospects INDUSTRIAL MARKETING TODAY | FRIDAY, MAY 21, 2010
- How Relevant Marketing Content Helps B2B Branding INDUSTRIAL MARKETING TODAY | TUESDAY, JUNE 29, 2010
- Translate Features into Benefits if You Want Your Marketing. INDUSTRIAL MARKETING TODAY | TUESDAY, JULY 6, 2010
- 5 Rules of Website Redesign for Engaging Engineers and Industrial. INDUSTRIAL MARKETING TODAY | FRIDAY, JULY 23, 2010
- Social Media with Email Marketing – is it the Super Combo? INDUSTRIAL MARKETING TODAY | THURSDAY, JUNE 24, 2010
- Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress. INDUSTRIAL MARKETING TODAY | MONDAY, MAY 31, 2010
- What Not To Do For Better B2B Customer Relationships INDUSTRIAL MARKETING TODAY | THURSDAY, JULY 1, 2010
- How Lack of Marketing Content Can Derail Your Website Redesign Project INDUSTRIAL MARKETING TODAY | THURSDAY, JUNE 3, 2010
- 5 Things Industrial Marketers Must Do to Attract Engineers and. INDUSTRIAL MARKETING TODAY | FRIDAY, AUGUST 20, 2010
- Creating Relevant B2B Marketing Content: Walk the Talk INDUSTRIAL MARKETING TODAY | SATURDAY, JUNE 19, 2010
- Is Your Industrial Website Still Just a Business Card? INDUSTRIAL MARKETING TODAY | TUESDAY, AUGUST 24, 2010
- Successful Industrial Websites Require Part DiY and Part. INDUSTRIAL MARKETING TODAY | TUESDAY, JUNE 15, 2010
- Focus on Content in B2B Marketing INDUSTRIAL MARKETING TODAY | MONDAY, APRIL 26, 2010
- Can Industrial and B2B Marketers Learn Creative Problem Solving. INDUSTRIAL MARKETING TODAY | TUESDAY, JULY 20, 2010
- B2B Websites: To Publish Prices, Or Not To Publish…That Is The. INDUSTRIAL MARKETING TODAY | SATURDAY, JUNE 12, 2010
- A Blogging Style to Call Your Own INDUSTRIAL MARKETING TODAY | WEDNESDAY, APRIL 28, 2010
- The Role of B2B Marketing is Shifting from Lead Generation to. INDUSTRIAL MARKETING TODAY | FRIDAY, MAY 7, 2010
- Are You Creating Irresistible Offers with Your Email Marketing? INDUSTRIAL MARKETING TODAY | MONDAY, NOVEMBER 16, 2009
- How to Make Your Business Blog Be All It Can Be INDUSTRIAL MARKETING TODAY | MONDAY, MAY 3, 2010
- Business Value of Social Networking INDUSTRIAL MARKETING TODAY | WEDNESDAY, JULY 29, 2009
- Content Creation Made Easy INDUSTRIAL MARKETING TODAY | MONDAY, AUGUST 24, 2009
- 101 Tips from 50 Small Business Bloggers INDUSTRIAL MARKETING TODAY | TUESDAY, SEPTEMBER 29, 2009
- Driving Traffic to Your Homepage All the Time May Be a Big Mistake INDUSTRIAL MARKETING TODAY | MONDAY, OCTOBER 26, 2009
- The 6 essential rules of a website redesign – Ignore them at your. INDUSTRIAL MARKETING TODAY | TUESDAY, JANUARY 26, 2010
- Social Media and B2B Marketing Do Pair Well INDUSTRIAL MARKETING TODAY | TUESDAY, APRIL 20, 2010
- Generating More “Educated Leads” on a Small Budget INDUSTRIAL MARKETING TODAY | WEDNESDAY, APRIL 21, 2010
- 7 “Rs” for B2B Marketing Content Planning INDUSTRIAL MARKETING TODAY | FRIDAY, APRIL 30, 2010
- Innovation, Observable Facts & The Unexpected - Marketing Interactions MARKETING INTERACTIONS | TUESDAY, AUGUST 21, 2007
- Are your words the ones your customers use? - Marketing Interactions MARKETING INTERACTIONS | THURSDAY, MAY 29, 2008
- Social Intentions Are Not Enough - Marketing Interactions MARKETING INTERACTIONS | MONDAY, AUGUST 18, 2008
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