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Happy 5th Aniversary To YouTube’s First Viral Video

Hubspot

While YouTube launched in May of 2005, many argue that today marks the day when YouTube became part of popular culture and a fixture of online video sharing. Following its appearance on SNL, the video appeared on YouTube and was viewed more than 5 million times until February 2006 when NBC Universal asked the site to remove it, along with several other copyrighted NBC video clips.

12 Marketing-Takeways from the B2B Marketing Manifesto

Fearless Competitor

B2B Demand Generation | 12 Marketing Take-Aways. One of our favorite content marketing firms is Velocity Partners in London, creators of a 42 page “rant” called the B2B Marketing Manifesto. Doug Kessler, an American living over there, recently participated in a webinar with Bob Apollo, Inflexion-Point Strategy Partners and John Sweeney of DemandGen in which he shared lessons learned from marketing that content. I’d like to share Doug’s lessons with our fans. Reach out to thought leaders with an earlier release of the content.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

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What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. Here is what they had to say about their most effective B2B marketing tactics over the past year.

The Best B2B Viral Video Ever

Hubspot

YouTube is famous for funny videos of cats and kids, but what if you are a B2B company? The virality that is possible on video-sharing sites like YouTube adds a new level of reach to compelling video stories. Recently, glass company Corning released a video on YouTube that could arguably be the best B2B viral video ever made. Marketing Takeaway. views. doubt it.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)? Over 2 billion videos are viewed every day on YouTube. companies now use social media for marketing. And 73% of U.S.

Sneak Peek: The State of SEO & Internet Marketing in 2012 [New Data]

Hubspot

Are you hip to the current state of search engine optimization, internet marketing, and the marketing profession? In partnership with HubSpot, SEOmoz will soon release the results of its 2012 SEO & Internet Marketing Survey , in which more than 6,400 online marketers answered 54 questions about the state of the industry, their companies, and their work.

10 B2B Companies That Create Exceptional Content

Hubspot

One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative content. This point is core to inbound marketing. Kuno Creative's Killer Marketing Ebooks. Take this infographic on content marketing.

In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor

Hubspot

Just as with the initial release of Google’s Penguin update last year, SEOs all over the web are writing post-mortems about aggressive link building tactics that were once the bread-and-butter of successful search engine optimization, but are now resigned to the dustbin of internet history. But you can have an amazingly strong web brand for your local market. Penguin 2.0 happened.

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Content Marketing on a Shoestring Budget: Distribution

Marketing Action

Here’s part two of of our recap of the webinar “ Direct Marketing on a Shoestring Budget, Part 2: Content Marketing.” In the last post, I covered Carolyn Goodman’s tips for generating outstanding content; you can check that out here. No matter how big or small your marketing campaign is, always make sure you’ve covered the most basic technicalities of content promotion.

17 Brilliant Sources of Content Hiding Right Under Your Nose

Hubspot

But if you're a multi-tasking marketer -- creating email campaigns, building landing pages, managing a staff, tweaking your PPC budget, designing calls-to-action -- content creation has likely been elevated from a royal pain to a practical impossibility. 17 Sources of Quick Marketing Content That Are Right Under Your Nose. 1) Tap your sales and services teams. do marketing.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. And for even more inbound marketing-related terms and definitions, check out The Ultimate Inbound Marketing Glossary. link] ). V.

90 Tips to Make Your Blog Rock

delicious b2bmarketing

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Write articles for the  different types of customers that are relevant for each of  your  vertical markets 8. Look through your latest news releases for ideas 11. be authentic.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. But, remember, a YouTube video can be easily embedded into a blog post. In fact, that is exactly why I created our YouTube channel.

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. The success of outbound marketing does make sense in this context.

The Muppets and Content Marketing: 3 Things You May Be Missing

Junta 42

You might now know this, but the Muppets’ comeback has been a long time brewing…and, of course, content marketing is at the heart of the efforts. As corporate marketers, we can learn a lot from their recent efforts to get back on the map.  As we know, content marketing can be very complex, and we often forget to do those things that are most important.

The B2B Inbound State of Mind: Build the Brand

B2B Ideas @ Work

Click to see VIDEO "Inbound State of Mind". Inbound marketing presents an incredible opportunity to communicate your brand messages to a broad audience who can become advocates to help share your message. Brand building is a long-term marketing strategy that coincides with a similarly enduring inbound marketing strategy. Host a webinar.

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The ABCs of Content Marketing: A Glossary of Terms

Hubspot

You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? We''ve listed the ABCs of content marketing below to help you map out your content strategy and ensure you''re ticking all of the right boxes to be more successful with your campaigns this year. Webinars? Agile.

Volkswagen Gets 1 Million Commerical Views Before the Super Bowl

Hubspot

A pair of interesting things came from Volkswagen yesterday - they purposefully leaked their two Super Bowl commercials on YouTube. By releasing the videos a 5 days early, they got to capture an audience that wasn’t already overcharged with the latest Budweiser, Coors, and Lexus commercials. Instead, you should be a little bit of a guerrilla marketer.

The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.” I’m not disputing that nor am I making a new revelation.

Digital Marketing Glossary, Part 2

Marketing Action

In a recent post on Content Marketing Institute ’s blog, Eric Wittlake commented that “When many B2B marketers say demand generation, they mean lead generation — which is to say they will measure success based on the number and value of the leads their efforts bring in. asked Jay Hidalgo, founder of Demand Gen Coach (and a marketer with both Fortune 100 and SMB cred), to comment.

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How Top Brands Use Instagram, and Other Marketing Stories of the Week

Hubspot

If you need some reading material for the plane/train/bus/car, scroll on and check out the best inbound marketing stories we found this week across the web. Facebook Launches New Ad Creation Tool to Help Marketers Align Campaigns With Goals, From HubSpot. The changes will be especially beneficial to marketers trying out Facebook ads for the first time. Yikes.

Tried and True Techniques for Fusing Offline and Online Marketing

Hubspot

The quest to become completely reliant on inbound marketing is easier said than done. The truth is, not everything can always be perfected online alone -- but you should still make an effort to fuse your online and offline marketing to get the most out of all your marketing campaigns. How Do You Integrate Your Offline and Online Marketing? Create Calls-to-Action.

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. The stages are: Needs Awareness Research Consideration & Comparison Procurement The white paper then goes on to explain how industrial marketers must match their marketing content to the buyer’s stage in the buy cycle. Resources

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 )  present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.  This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Adam L. Andres Silva A.

How to Conduct Competitive Analysis to Step Up Your Content Strategy

Hubspot

When you ask marketers who their competitors are, they can rattle off a list quite quickly, and perhaps a few anecdotes about notable differentiators like product features, sales techniques, and site structure. Maybe they'd like to know more information about them (say, their marketing techniques?) Webinars. Press releases. YouTube. Right? Blog posts. Whitepapers.

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@fearlesscomp congratulates the Nifty 50 Men of Twitter

Fearless Competitor

Cheryl Burgess of BlueFocus360 and Tom Pick of KC Associates (both good friends of the Fearless Competitor , President of the B2B lead generation consultancy, Find New Customers ) recently announced the Nifty 50 men of Twitter on the Blue Focus Marketing Blog. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! Director of Global Marketing for SAP.

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? Have you struggled to answer that question? There is no secrecy.

4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Startups Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Crowd-Sourced Johnny Cash Video Scores Grammy Nomination May 20, 2010 Leyl Master Black View Comments 4 Tips for B2B Marketing on Facebook email share email share Do you like this story? Tips for B2B Marketing on Facebook [.]

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

The chart below shows the variety of content used at different stages of the industrial buy cycle (Source: Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process from GlobalSpec). Primary goals of marketing content in the early stages of the buy cycle There are two main goals that your content needs to achieve in the early stages.

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Using Content to Move Prospects Forward in the Sales Cycle by Achinta Mitra on May 5, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Sales Strategies We often think of online content as the text on a web or blog page. Resources

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content. Get Engineers Can Sell white paper now.