Business to Business, Inbound Marketing, Webinar and Youtube

The Ultimate Inbound Marketing Glossary

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

Inbound Marketing

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads

How Top Video Marketers Use Video to Generate More Pipeline

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. ? Synthio is using in-house created videos to fuel the success of everything from inbound marketing to outbound sales to customer communications. But as they say, webinars are simply the gateway drug for a broader video strategy!

Video Marketing

Video Marketing Enterprise Management Generation Marketing Management

How Top Video Marketers Use Video to Generate More Pipeline

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. Synthio is using in-house created videos to fuel the success of everything from inbound marketing to outbound sales to customer communications. The Video Marketing Visionary: Loyola University Maryland.

Video Marketing

Video Marketing Enterprise Management Generation Marketing Management

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

How Top Video Marketers Use Video to Generate More Pipeline

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. Synthio is using in-house created videos to fuel the success of everything from inbound marketing to outbound sales to customer communications. The Video Marketing Visionary: Loyola University Maryland.

Video Marketing

Video Marketing Enterprise Management Generation Marketing Management

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

JULY 9, 2010

For the answer to that question, I went to the “The 9 Metrics Every Marketer Must Track” webinar by Megan Heuer, Research Director, SiriusDecisions and Craig Rosenberg , Vice President, Products & Services, Tippit. Here are the key takeaways from the webinar: Don’t confuse marketing activity with results.

Marketing Automation Services

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. He is the Founder & President of Tiecas, Inc. –

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

MAY 18, 2010

Let me end this post with a humorous video that I found on YouTube. It is by IAS – a B2B marketing agency from England. Goes to show that the use of clichés in B2b marketing content is not restricted to the U.S. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

B2B Marketing

B2B Marketing Web 2.0 Planning Demand Generation Agencies

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision.

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

APRIL 21, 2010

To find answers to that question, I went to HubSpot’s Lead Generation Marketing Hub and I found an incredible video featuring Holly Allison , vice president of marketing at Vico Software , a successful Boston-area startup that provides construction software to engineers and contractors. He is the Founder & President of Tiecas, Inc. –

Budget Programs

Budget Programs Education Marketing Budget Lead Scoring

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

A Blogging Style to Call Your Own

Industrial Marketing Today

APRIL 28, 2010

Tagged as: b2b blogs About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation. He is the Founder & President of Tiecas, Inc. –

Web 2.0

Web 2.0 Privacy Policies Buying Cycle RSS

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

SEPTEMBER 29, 2009

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. He is the Founder & President of Tiecas, Inc. –

Small Business Marketing

Small Business Marketing Blogger Web 2.0 Tips

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. He is the Founder & President of Tiecas, Inc. –

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

APRIL 22, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. He is the Founder & President of Tiecas, Inc. –

Distribution

Distribution Web 2.0 Lead Ranking Privacy Policies

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

APRIL 20, 2010

Social Media & B2B Marketing Tagged as: Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

Social Media

Social Media Social Marketing B2B Marketing Web 2.0

Business Value of Social Networking

Industrial Marketing Today

JULY 29, 2009

101 Tips from 50 Small Business Bloggers Tagged as: Seth Godin , Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

Social Networks

Social Networks Lead Scoring Lead Ranking Web 2.0

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Source: ITSMA ) Webinars: This is a very popular content marketing tactic used in industrial and B2B marketing.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? What is effective content marketing? Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content.

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. He is the Founder & President of Tiecas, Inc. –

Optimization

Optimization Web 2.0 Planning Buying Cycle

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

Wait a minute, isn’t that what Content or Inbound marketing is all about? IMO, content is still the king in B2B lead generation, sales and marketing need to agree on a unified lead definition and figure out how best to use relevant content in driving sales. He is the Founder & President of Tiecas, Inc. –

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec. Achinta offers his industrial clients marketing for engineers by an engineer.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. He is the Founder & President of Tiecas, Inc. –

Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

Optimizing Your WordPress Business Blog

Industrial Marketing Today

AUGUST 10, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. He is the Founder & President of Tiecas, Inc. –

Business Blogging

Business Blogging Optimization Web 2.0 Business

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

As marketers, we need to shorten the industrial buy cycle by producing marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. –

Relevance

Relevance B2B Marketing Web 2.0 Brand Identity

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

Tagged as: email marketing , Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

Social Media

Social Media Email Marketing Social Marketing Web 2.0

B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

MARCH 9, 2021

SEO for B2B organizations puts your products in front of your prospects at the right time because it helps you reach and convert key business decision-makers within companies through specific keywords that they search for while at work. 57% of B2B marketers say that SEO generates more leads than any other marketing strategy.

Lead Scoring

Lead Scoring Lead Ranking Marketing Automation Services SEO

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

I don’t mean to suggest that you should ignore other channels of customer engagement such as your email opens, click-throughs, landing page hits, webinar sign-ups and Contact Us forms. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

NOVEMBER 16, 2009

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. He is the Founder & President of Tiecas, Inc. –

Email Marketing

Email Marketing Web 2.0 Planning Opt-in

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. Leave a Comment Previous post: Have Digital Marketing and Social Media Killed the Industrial Sales Job?

Email Marketing

Email Marketing Planning Web 2.0 BtoB

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

JUNE 15, 2010

Tagged as: B2B websites , Industrial Marketing , marketing services , website design About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

CMS Development

CMS Development Marketing Websites Work Management Web 2.0

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

SEPTEMBER 20, 2010

Don’t put lead generation before traffic Traffic is the lifeblood of any business blog or website. Don’t spend all your time and resources crafting lead generating offers (white papers, webinars, online demos etc.). First focus on driving a critical mass of interested traffic by making sure prospects can find your business blog.

Lead Generation

Lead Generation Business Blogging Lead Scoring Lead Ranking

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. It is always a good idea to serve up your marketing content in different formats but your text is the key component.

Web 2.0

Web 2.0 Planning Buying Cycle Lead Scoring

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Don’t ignore social media’s ability to quickly announce new blog posts, articles, webinars and events.

Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

SEPTEMBER 14, 2020

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. According to the State of Inbound report, marketers are focusing more on videos.

Stats

Stats Webinar Metrics Marketing Strategy Marketing & Strategy

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. He is the Founder & President of Tiecas, Inc. –

Sales Management

Sales Management Pricing Price Marketing Websites

Content Creation Made Easy

Industrial Marketing Today

AUGUST 24, 2009

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. He is the Founder & President of Tiecas, Inc. –

Web 2.0

Web 2.0 Copywriting Content Buying Cycle

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

JUNE 8, 2010

After you register, edit your profile to add a link back to your site or a landing page to download a free white paper or register for a webinar. Incorporating these five simple steps into your online marketing efforts can go a long way in shortening your buy cycle. Actively participate in forums where your target audience hangs out.

Buying Cycle

Buying Cycle Buy Work Management Marketing Management

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

JANUARY 26, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. Leave a Comment Previous post: Are You Creating Irresistible Offers with Your Email Marketing?

Rules

Rules Marketing Websites Web 2.0 Buying Cycle

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

JUNE 3, 2010

Solving the content conundrum It is our responsibility as practitioners of inbound marketing to coax relevant content out of the client, be it internal or external. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. There’s nothing new we can say on our website.

Marketing Websites

Marketing Websites Web 2.0 Work Management Buying Cycle

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

Johnson , Industrial Marketing , Junta42 , Lenskold Group About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

MAY 3, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. He is the Founder & President of Tiecas, Inc. –

Business Blogging

Business Blogging Web 2.0 Long Tail Marketing Business

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. He is the Founder & President of Tiecas, Inc. –

Planning

Planning B2B Marketing Emarketing B2B

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

JULY 6, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. { He is the Founder & President of Tiecas, Inc. –

Features

Features Web 2.0 Planning Work Management

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

JULY 14, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. { He is the Founder & President of Tiecas, Inc. –

Curation

Curation RSS Web 2.0 Content Marketing

The Ultimate Inbound Marketing Glossary

How Top Video Marketers Use Video to Generate More Pipeline

Webinars

Trending Sources

How Top Video Marketers Use Video to Generate More Pipeline

Webinars

How Top Video Marketers Use Video to Generate More Pipeline

Don't Count on Marketing Automation to Solve All Your Lead.

Focus on Content in B2B Marketing

Top 10 Clichés to Avoid in B2B Marketing Content

Using Content to Move Prospects Forward in the Sales Cycle

Generating More “Educated Leads” on a Small Budget

7 Strategies for Using Content to Market Industrial Products

A Blogging Style to Call Your Own

101 Tips from 50 Small Business Bloggers

Creating Relevant B2B Marketing Content: Walk the Talk

The Distribution Trap – How Innovations Become Commodities

Social Media and B2B Marketing Do Pair Well

Business Value of Social Networking

Variety of Content is the Key in the Early Stages of the.

Content Auditing and Mapping it to the Industrial Buy Cycle

The Twofold Benefit of Optimizing Marketing Content

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Deconstructing the Four Stages of the Industrial Buy Cycle

The Role of B2B Marketing is Shifting from Lead Generation to.

Optimizing Your WordPress Business Blog

How Relevant Marketing Content Helps B2B Branding

Social Media with Email Marketing – is it the Super Combo?

B2B SEO: How to Rank Your Business Website Higher in Search

Industrial and B2B Customer Engagement Simplified

Are You Creating Irresistible Offers with Your Email Marketing?

High-Performance Email Marketing for Attracting and Engaging.

Successful Industrial Websites Require Part DiY and Part.

B2B Lead Generation Using a Business Blog

5 Things Industrial Marketers Must Do to Attract Engineers and.

5 Rules of Website Redesign for Engaging Engineers and Industrial.

199 Digital Marketing Stats to Drive Your Marketing Strategy

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Content Creation Made Easy

Shortening the Industrial Buy Cycle in 5 Simple Steps

The 6 essential rules of a website redesign – Ignore them at your.

How Lack of Marketing Content Can Derail Your Website Redesign Project

The Disconnect Between B2B Content Marketing and Customer Engagement

How to Make Your Business Blog Be All It Can Be

7 “Rs” for B2B Marketing Content Planning

Translate Features into Benefits if You Want Your Marketing.

Is Content Curation an Easy Way for Content Marketers to Do More.

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